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February 23, 2015

Sponsored video: Bambi Northwood-Blyth and Dan Single help reinvent Impulse for the mid-2010s

Lucire staff/23.53

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A Lucire special promotion


‘If a man suddenly gives you flowers, that’s Impulse,’ has been one of the most famous catch-phrases of the last generation, since FabergĂ© introduced it in South Africa in the 1970s. Variations on the theme have come and gone, and in 2015, Impulse moves to a new generation with Bambi Northwood-Blyth—one of Lucire’s newsmakers of 2013—and her husband Dan Single, formerly of Ksubi, fronting its latest campaign.
   Northwood-Blyth has been securing campaigns, including fashion label Ba&Sh, because she somehow taps into the Zeitgeist. She also has her own fashion line, B.BAM, and her sense of style and levity have made her more real and endearing to her fans. At Impulse, she joins former Lucire cover girl Zippora Seven and Erin Heatherton and was even placed in charge of the brand’s Instagram for one week.
   The new video, which broke for Valentine’s Day, is not just about the day itself, but embracing love, life and friendship every day. It’s unusual in featuring a real-life married couple who are very much in love, and Northwood-Blyth’s popularity among fashion cognoscenti, plus her social media following, bring it right into the mid-2010s. Gone is the “flowers” theme in favour of the couple on a getaway, and emphasizing that true love isn’t just about that initial “impulse” that drove the original, and perhaps dated advertising. It’s about a real partnership between a couple, in everything they do.
   Like Northwood-Blyth’s other appearances, there is a genuine feel to it, even though the Impulse campaign is more stylized than her own social media, which have shown more behind-the-scenes material. It’s bound to earn her even more fans, while helping to reinvent Impulse as less fanciful, and more part of a real, lasting, romance.


Post sponsored by Unilever

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February 21, 2015

The most talked-about film of the month: Fifty Shades of Grey

Lucire staff/3.07

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A week has passed since the release of the cinematic adaptation of E. L. James’s Fifty Shades of Grey.
   If you haven’t seen the film directed by Sam Johnson-Taylor, starring Jamie Dornan and Dakota Johnson, you may be the small part of the population who is choosing to ignore the hype.
   In a nutshell, the movie is about Christian Grey (Dornan) and Anastasia Steele (Johnson), who are from completely different worlds. He is wealthy, sophisticated and seems as though he has his life together, while Anastasia is about to finish university with an arts’ degree and hasn’t really given any thought as to what her next step is going to be. They meet by chance, and, boom, you see Mr Grey fall in love with Miss Steele instantly. It is a classic love story with a twist, in the sense that Mr Grey has ‘singular taste’ when it comes to his sexual tendencies. He introduces Miss Steele, a virgin, to a world of power, dominance and at times, cruelty, but as the movie progresses, you see a different side to Mr Grey. He genuinely seems to be falling in love with Miss Steele, but he cannot bear to bring himself to say it, or feel it. ‘I have had a rough start in life,’ he tells her and, ‘I’m not the man for you; you should stay away from me.’ But she doesn’t. She presses on, she is determined to uncover what his “issues” are and how she can help him heal, in a sense. But there are dark moments, too. You see Mr Grey falling apart because he simply doesn’t know how to respond emotionally to Miss Steele’s needs, so he responds in the only way he knows how to: through BDSM. Sure, his BDSM is a turn-on for her, and she’s willing to explore his world, but she doesn’t understand why he’s not willing to explore hers—and that’s when it gets messy. You have give Miss Steele credit: she has that fire and spark that Mr Grey loves, and yet, he has no idea how to be a ‘hearts and flowers man’ and as he plainly tells her, ‘I’m fifty shades of f***ed up.’
   Dakota Johnson was made for this role. She steals every scene with her lightness, naĂŻvetĂ©, her interest in exploring her sexuality and for wanting to help the man she loves find his way to her world. Jamie Dornan is the brooding Grey, all dark and mysterious, but you get the sense that there is so much more to him and his story than he is willing to share, and that’s the beauty of this series. We find out why he is the way he is, and in the end, we want to be able to answer the age old question: is love enough to save someone?
   If you want a thought-provoking movie, go see it; don’t be intimidated by other people’s reviews and make your own judgements. Mr Grey will see you now.—Snjezana Bobič

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January 23, 2015

Cara Delevingne poses with a lion cub as she becomes TAG Heuer’s new ambassador

Lucire staff/21.30

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Pascal Le Segretain/Getty Images

Cara Delevingne’s status as one of the celebrities of our era is further confirmed with TAG Heuer selecting her to be one of its new ambassadors. Calling her ‘the most disruptive “it girl” of the moment’, TAG Heuer has tapped into the model’s social media following (9 million on Instagram, 2 million on Twitter, 1·7 million on Facebook) to promote its range to a new audience.
   She was welcomed into the TAG Heuer family at the Salle MelpomĂšne at the École des Beaux-Arts in Paris, posing with a lion cub, in front of an audience of 150 VIPs and journalists. Tying in with the lion cub, the new TAG Heuer campaign will be hashtagged #Dont­Crack­UnderPressure.
   The lion is a symbol that Delevingne identifies with, and she had one tattooed on her right index finger in mid-2013.
   Delevingne wore a Karl Lagerfeld jacket at the event.
   Jean-Claude Biver, CEO of TAG Heuer and President of LVMH Watches Worldwide, presented her with a TAG Heuer Formula One Steel and Black Ceramic Chronograph set with diamonds.
   Biver said, ‘The TAG Heuer family is not just an idea, it is a team, with true team spirit. We needed someone disruptive yet elegant like Cara to open our minds to the brashness and boldness of today’s youth. TAG Heuer has set its sights on “it-ness”, and Cara is just the person to help us get there.’
   The Daily Mail reported concern from Dr Neil D’Cruze of World Animal Protection, who told the newspaper, ‘Lion cubs are not photo props. Their health and well-being should not be compromised.
   â€˜They belong in the wild, not draped over a celebrity just to sell a designer watch.’








Pascal Le Segretain/Getty Images

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December 29, 2014

Ellen DeGeneres your most-searched celeb for 2014; Miss France 2015 article tops our chart

Lucire staff/8.17

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David M. Benett/Getty Images

Above Candice Swanepoel was the most-searched professional model in Lucire’s online news pages this year, coming in sixth.

In 2012, Keira Knightley was the most searched-for celebrity in the news section of the Lucire website. In 2013, that honour went to HRH Princess Madeleine of Sweden, followed by Knightley and Penélope Cruz. They are, largely, what you would expect from a fashion magazine.
   The 2014 rankings were a surprise when we began crunching the data before Christmas. In first place, talk show host and selfie queen (or was it talk show queen and selfie host?) Ellen DeGeneres: this year, everything from the Oscars to a homeware line meant she was on the consciousness of readers the most.
   Showing you can’t keep a Doctor down, Matt Smith surprisingly leapt into second place, after showing up at Cannes post-Doctor Who. Smith has plenty of fans out there, and Whovians apparently form a good part of the internet, getting the Eleventh Doctor this unexpected honour.
   Camille Cerf, the new Miss France, found herself in third place, which is not a huge surprise given that our article on the subject is the first one online. Our former cover girl, and the new Wonder Woman, Gal Gadot came in fourth, while HRH Princess Madeleine, still getting plenty of press attention, was fifth.
   Candice Swanepoel, was the most searched-for professional model, finding herself in the second half of the top 10. ClĂ©mence PoĂ©sy came seventh, showing that France remains firmly on the radar when it comes to fashionistas. Rio de Janeiro-born model Camila Alves found herself in eighth place.
   Honor Dillon, now Honor Carter, has plenty of admirers, and might net herself a few more with the signing of her husband Dan to a rugby club in France. The sole Kiwi in the top ten found herself in ninth spot this year. Rounding off the top ten was Mădălina Ghenea, the Romanian-born, Milano-based actress and model.
   Our biggest surprise was that Lupita Nyong’o did not appear—we even called her our ‘Woman of the Year’ on our Tumblog.
   Pageant news was top, since we were the first to announce both Miss France and Miss Universe New Zealand—Camille Cerf and Rachel Millns—while the Brancott Estate World of Wearable Art Awards was the third-most-read news article of 2014 here (another news outlet beat us to it, thanks to a WordPress glitch). An advertorial for the Sports Illustrated Air New Zealand safety video was fourth, which perhaps is no surprise given that the cover announcement, historically, is well read. A “proper” fashion article, on Mercedes-Benz Fashion Week New York’s fall–winter 2014–15 collections, came fifth. Matt Smith, along with Blake Lively and Ryan Reynolds, and Gemma Arterton, helped get an article from the Festival de Cannes into sixth place.
   Overall, traffic for the top 10 was down due to regular Wordpress glitches that prevented some articles from being picked up properly—highlighting how online publishers can now find themselves at the mercy of software.
   Hard data aside, pop over to the main part of the site where we name our news-makers of 2014—Ellen DeGeneres is in there, but there are some surprises, too.

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December 6, 2014

Camille Cerf, Miss Nord-Pas-de-Calais, crowned Miss France 2015

Lucire staff/23.11

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Laurent Vu/SIPA

Camille Cerf, Miss Nord-Pas-de-Calais, has been crowned Miss France 2015 tonight from the Zenith in Orléans.
   Cerf is 19, and is 1·8 m tall. She is in her second year of business school, and says her ambition and spontaneity are her best qualities. She had emerged as an early favourite online.
   Hinirere Taputu, Miss Tahiti, was runner-up, Charlotte Pirroni, Miss CĂŽte d’Azur, was second runner-up. Malaurie Eugenie, Miss Aquitaine, and Alyssa Wurtz, Miss Alsace, were fourth and fifth.
   The placings were determined by the viewing public, who made their decision through SMS and telephone voting.
   The live telecast on TF1 is expected to get near a 40 per cent share once ratings are confirmed.
   This year’s show featured sets commemorating different genres of film, such as dance, music and musicals (including the films Chicago, The Great Gatsby, Grease, Flashdance and Dirty Dancing), romantic comedies, and Disney–Pixar cartoon Frozen (the top five appeared as Elsa, the Snow Queen). The final evening gown set saw the top five in designs by Nicolas Fafiotte.
   Former Miss France winners were also present, including Delphine Wespiser, Miss France 2012, Malika MĂ©nard, Miss France 2010 and Marine Lorphelin, Miss France 2013.
   Last year, Miss OrlĂ©anis, Flora Coquerel, was crowned the 2014 winner, watched by an audience of 8·3 million on television.
   The judging panel comprised Patrick Bruel (presiding over the jury), Olympic swimmer Laure Manaudou, singer Shy’M, TV and radio host Jean-Luc Reichmann, humorist StĂ©phane Rousseau, comedian Philippe Bas and Miss France 2008 ValĂ©rie BĂšgue. Comedian Kev Adams made a surprise appearance during the evening, with one performance.
   The top 12 contestants were Miss Aquitaine, Miss Roussillon, Miss Guadeloupe, Miss Picardie, Miss Provence, Miss Tahiti, Miss Île-de-France, Miss New Caledonia, Miss Alsace, Miss CĂŽte d’Azur, Miss Nord-Pas-de-Calais and Miss Centre.
   Thirty-three contestants, aged between 18 and 24, competed for the title.


TF1

Above Flora Coquerel appeared on stage alongside Miss France organizer Sylvie Tellier and host Jean-Pierre Foucault.

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December 1, 2014

Video from British Fashion Awards 2014: Erdem, J. W. Anderson take top honours; Emma Watson tops vote

Lucire staff/23.42

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Dan Sims

Above, from top Poppy Delevingne, Joan Smalls, Karlie Kloss, and Cara Delevingne, Model of the Year. Victoria Beckham, winning Brand of the Year. Emma Watson, who won the British Style Award.

Before an audience of 2,070 at the London Coliseum, the 2014 British Fashion Awards have seen Erdem and J. W. Anderson take out the coveted prizes of Womenswear Designer of the Year and Menswear Designer of the Year respectively. Anya Hindmarch was named the Accessories’ Designer of the Year.
   Actress Michelle Dockery, racing driver Lewis Hamilton, and models KarolĂ­na KurkovĂĄ and Eva HerzigovĂĄ, presented the much-awaited top three awards of the night.
   Actress Emma Watson won the British Style Award in a public vote (based on 3,000 participants), as the individual who best embodies the spirit of British fashion and is an international ambassador for London as a fashion capital. Harry Styles presented her award.
   Celebrity presenters on the night included Kylie Minogue, Naomie Harris, Anna Kendrick and Jeremy Irvine, Liya Kebede, John Galliano, Charlotte Gainsbourg, Naomi Campbell, Suzy Menkes, OBE, Karlie Kloss, Joan Smalls and Poppy Delevingne, Kate Moss, and Rita Ora and Nick Grimshaw.
   Victoria Beckham was named the best brand, recognizing her work in distribution, retail, campaigns and ecommerce.
   Cara Delevingne became the Model of the Year, while the Alexander McQueen brand took home the Red Carpet Designer award for creating global awareness of its designs in the media. Sarah Burton collected the award for the Alexander McQueen label from supermodel Moss.
   Preen was the awarded Establishment Designer of the Year with her work in global retail and ecommerce, while Simone Rocha was named the New Establishment Designer, for her impact on the industry.
   Of the awards named earlier, Vogue editor-in-chief Anna Wintour, OBE, was given the Outstanding Achievement Award for her contribution to the industry. W fashion and style director Edward Enninful won the Isabella Blow Award for Fashion Creator, and Chris Moore won the Special Recognition Award for his six-decade-long career and contribution to the industry.
   Names to look out for are Marques’Almeida, which won the Emerging Womenswear Designer award, Craig Green, the Emerging Menswear Designer winner, and Prism, the Emerging Accessory Designer winner.
   Nicolas GhesquiĂšre, for Louis Vuitton, was recognized as the non-British designer who helped shape the fashion industry in the past year both in the UK and internationally, with the International Designer award.
   Louis Vuitton was recognized for its advertising in 2014 with the Creative Campaign award.
   The late Prof Louise Wilson of Central Saint Martins was also honoured in a special tribute, with looks by designers she had taught, including Christopher Kane and Mary Katrantzou.
   There were 63 nominees in total for the various categories, with 400 industry members worldwide casting their vote.
   Sponsors for the British Fashion Awards 2014 are Swarovski as principal partner; Canon, MAC, Toni & Guy and Vodafone as presenting sponsors; and American Express, Marks & Spencer, Mercedes-Benz, Penhaligon’s and Rightster. The British Fashion Council also recognizes Fashion Monitor and Harrogate Spa.



Dan Sims

Above, from top Michelle Dockery, and Womenswear Designer of the Year Erdem Moralioglu. Vogue editor-in-chief Anna Wintour, winner of the Outstanding Achievement Award.

Red carpet highlights

Highlights

Prism: Emerging Accessory Designer

Anya Hindmarch: Accessory Designer of the Year

Marques’Almeida: Emerging Womenswear Designer

Cara Delevingne: Model of the Year

J. W. Anderson: Menswear Designer of the Year

Edward Enninful: Isabella Blow Award for Fashion Creator

Victoria Beckham: Brand of the Year

Emma Watson: British Style Award

Louis Vuitton: Creative Campaign Award

Nicolas GhesquiĂšre for Louis Vuitton: International Designer

Alexander McQueen: Red Carpet Designer

Erdem: Womenswear Designer of the Year

Chris Moore: British Fashion Council Special Recognition Award


Doug Rimington/Detune Photography

Above Marques’Almeida is the name to look out for in British fashion, as the label won the Emerging Womenswear Designer award at the British Fashion Awards 2014 tonight.


Above This campaign helped net Louis Vuitton the Creative Campaign Award at the British Fashion Awards tonight.

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November 16, 2014

Kendall Jenner signed as EstĂ©e Lauder’s new face: social media consumers among targets

Lucire staff/11.45

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Courtesy Estée Lauder

Estée Lauder has signed model Kendall Jenner for digital, TV, print advertising and social media campaigns.
   The company sees Jenner’s personal social media following as an asset, able to bridge them with fashion and entertainment, while targeting younger consumers.
   She has 30 million fans across Instagram, Twitter and Facebook, and is believed to be the most socially connected model.
   EstĂ©e Lauder global brand president Jane Hertzmark Hudis calls Jenner ‘the ultimate Instagirl. We are excited to leverage her image, voice, energy and extraordinary social media power to introduce EstĂ©e Lauder to millions of young women around the world.’
   Jenner says she had known since Paris Fashion Week, but had to keep the news under wraps.
   â€˜It honestly feels like a dream to represent such an iconic beauty brand: it is an incredible honour and quite humbling,’ she says.
   She also features in a 13 pp. editorial shot by Patrick Demarchelier in the December 2014 issue of Vogue.
   Jenner had first walked in Marc Jacobs’ fall 2014 show, then at the Chanel haute couture show, followed by an advertising campaign for Givenchy for autumn–winter 2014. She has since walked for Balmain, Dolce & Gabbana and Fendi. She has worked with photographers such as Demarchelier, Mert & Marcus, Mario Sorrenti and Mikael Janssen, and has appeared in Love, Vogue Paris, W, and Interview.
   She follows in the footsteps of luminaries including Willow Bay, Paulina Porizkova, Elizabeth Hurley, Gwyneth Paltrow, Liu Wen, and Julia Roberts.

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October 11, 2014

The Healthy Harlequin, masked culinary superheroine, débuts at Comic-Con

Lucire staff/11.02

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Cosplay is very much part of the 2010s lexicon and culture, and what better way to get reminders about staying fit and healthy than to bring the message right to the media people use today?
   The Healthy Harlequin, who officially launched at Comic-Con at New York this week, will present short videos and images via Instagram and other media with recipes, tips and techniques about healthy eating.
   And she hasn’t just emerged on the scene. We’ve been following Healthy Harlequin, the new masked superheroine, over the many months leading up to this launch, and there’s an entire a comic book origin story to how she came into being.
   The Healthy Harlequin told Lucire that ‘putting on a mask can make you more bold, more outgoing,’ and her aim is ‘empowering people (mainly women) to get back in the kitchen 
 but to take health in their own hands.’
   She added in a release, ‘I’m fighting bad health’s lies with truth, body positivity, and tasty treats.’
   â€˜She’s like your smart, sassy older sister teaching you what’s up in the kitchen—she just happens to be a superhero,’ according to Faith Kates, owner of Next Models, which represents Healthy Harlequin.
   â€˜She’s not afraid to make a mess in the kitchen, and that’s fun to watch,’ says Scott Feldman, founder of chefs’ agency Two-Twelve Management, which represents Top Chef’s Tom Colicchio and The Kitchen’s Geoffrey Zakarian.
   What we love: she’s body-positive and unapologetically flawed so we can relate to her—and her advice is good for our health.
   Her lessons include how to remove the beans from a vanilla pod to making creamy nut milks, and each episode builds on the last.
   Follow HealthyHarlequin on Instagram, HarlequinHealth on Twitter, her Tumblr site (where you can watch her first episode), or visit the website at www.healthyharlequin.com.

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