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April 15, 2016

Lucire TV: Duke and Duchess of Cambridge hike to monastery on Bhutanese cliff face

Lucire staff/12.35


The Duke and Duchess of Cambridge headed to Paro Taktshang, Bhutan, on the second day of their royal visit to the kingdom. They had flown in from India on Thursday.
   Paro Taktshang, also known as the Tiger’s Nest monastery, is located on a cliff face, 3,000 m above sea level. The royal couple walked 900 m to the revered site, taking three hours to reach the monastery, built in 1692.
   The Duchess wore a Jaeger white blouse, Really Wild khaki leather waistcoat, khaki Zara jeans, and her 10-year-old, calf-length Penelope Chilvers boots.
   ‘It was quite tough on the way up,’ noted Prince William. The Duchess said that it was a ‘great way to burn off the curry.’
   The Prince’s father, the Prince of Wales, half-completed the hike in 1998.
   In the evening, they attended a reception for British nationals and people with close ties to the UK that evening. The Duchess wore a red gown with a poppy print by Beulah, from its spring–summer 2015 collection. The poppy is Bhutan’s national symbol.

April 14, 2016

Gwyneth Paltrow stars in Tous’s fourth instalment of Tender Stories, promoting its spring–summer jewellery

Lucire staff/4.16



Gwyneth Paltrow stars in the fourth instalment of Tous’s Tender Stories, promoting its spring–summer 2016 jewellery collection.
   The Spanish-headquarted firm alerted non-Spanish media to the new film earlier this week, although it had been uploaded to YouTube the week before.
   The film has been created by SCPF, the Spanish creative agency.
   Paltrow, playing Alice, starts each day and hears a male voice, but he is not seen with her. Is she hearing a spirit? Is it her conscience talking to her?
   Without spoiling the ending, this latest instalment in Tous’s Tender Stories campaign is about how distance can be bridged when a loved one is far away.
   It does leave us with a few questions—watch the video to find out.
   Víctor Carrey of Puente Aéreo Films produced the film, as with earlier entries in the campaign.

Sponsored video: Lynx encourages men to find their magic

Lucire staff/3.30

A Lucire special promotion






Lynx (and Axe, depending on where you’re reading this) had used ‘The Lynx effect’ tagline for years, a marketing strategy that was right for an earlier lad culture. But as Lynx launches a more sophisticated range of grooming products for men, and as the ideas of masculinity shift in society, it’s time to rethink the brand.
   Enter ‘Find your magic,’ Unilever’s new, 2010s take on Lynx. And it’s finally very refreshing—as refreshing as you expect the products themselves to be.
   Research showed that women find men more appealing when they are being themselves, and the new campaign encourages all men to build on the assets they have, rather than conform to some stereotype. Ad agency 72andSunny Amsterdam came up with the new film that you see below, and it has been going global over the last few months.
   With only 15 per cent of men thinking themselves as attractive, the spot’s first scene strikes a chord. It refutes the chiselled, six-pack hunk—an image that has strangely become the norm for one era, but in the 2010s, you’d be questioning: would you really want to look like your day has been spent as Conan the Barbarian? Instead, the spot looks at other attributes that men might have, such as dress sense, intellect, courage, and etiquette.
   As the number-one men’s fragrance brand in the world, the company can’t afford to be negative, and it wants to hold on to that position. As well as giving Lynx a fresh, new positioning for 2016, there are three lines débuting as part of the Lynx Advanced Collection, a premium grooming range.
   Adrenaline energizes your senses, Urban gives you the edge to take on your day in the city, and Signature is a sophisticated line that helps you look and feel sharp.
   Lynx has also released other grooming tips on YouTube, supporting the new lines, and it looks set to retain its position as the top choice for men globally.


Post sponsored by Lynx

Filed under: beauty, culture, Lucire, trend
April 13, 2016

The Body Shop’s British Rose body care and make-up an ideal line for Mothers’ Day

Lucire staff/14.57


The rose is often associated with England, and the Body Shop’s new range plays on that—though to be inclusive, it’s dubbed the British Rose range, with a full line of body care and cosmetics that plays on the love of a rosy scent.
   The roses are grown in Herefordshire, without the use of chemicals. The whole process respects the biodiversity of the area and the balance of nature, providing a home for the mammals and insects, especially bees, there.
   We’ve sampled the Instant Glow body butter (NZ$36·95), which is silky smooth to apply, and quickly absorbed to start doing its job. There’s no stickiness, and has promises 24 hours’ moisturizing. We love the scent, which is more noticeable in the container, and subtler after application.
   The second Instant Glow product we’ve tested, the Body Essence (NZ$45), is a body lotion that’s light, also quickly absorbed, feels nice on the skin, and gives it a subtle shimmer. The shower gel (NZ$16·50) is soap-free and the scent is more noticeable—which makes the showering experience quite a delight!
   There’s also an eau de toilette (NZ$39·95), bath foam (NZ$29·95), hand cream (NZ$23·95) and exfoliating soap (NZ$15) which we didn’t test.
   In the make-up range, the Body Shop offers nine shades for the British Rose Lip & Cheek Stains. We checked out Pink Hibiscus and Deep Berry, both of which give 12 hours of hydration with a blend of Community Trade honey and organic alœ vera, retailing at NZ$35·50 each. They are gorgeous shades that suit different skin tones, and are right on trend. There’s only a single shade for the British Rose nail colour—a mid-pink—giving a nice finish for only NZ$12·95.
   The remaining item in the range which we didn’t check out is the eye and cheek palette, retailing for NZ$59·50, with a variety of shades suiting casual and formal looks.
   For Mothers’ Day, the Body Shop has three gift packs: the British Rose Treats at NZ$30, with the shower gel, body butter and a Mini Bath, in Lily in Pink; the Essential Gift Collection (NZ$82), with the shower gel, vitamin E moisture cream, body butter and hand cream; and the Deluxe Gift Collection (NZ$152), with shower gel, vitamin E moisture cream, body butter, Body Essence and eau de toilette.
   The British Rose range hits stores in New Zealand on April 18.





April 12, 2016

Aston Martin brand now on exclusive powerboat, Quintessence Yachts’ AM37

Lucire staff/10.51




Quintessence

Aston Martin’s riding a high: from showing off its next-generation car, the DB11, which puts the company back into a competitive position for grand tourers, to releasing the new AM37 powerboat with Quintessence Yachts during Salone del Mobile, the Milanese design week.
   Salone del Mobile will see over 400,000 guests across Milano, and the AM37 will be showcased at the Larusmiani Concept Boutique on via Monte Napoleone from April 12 to 18. On April 13, Quintessence Yachts will hold the worldwide preview of the powerboat.
   ‘The AM37 is the result of years of research and development, challenging the status quo of the nautical world. Fusing the maritime and automotive worlds with the universal characteristics of style and elegance, the core of the AM37 offers the perfect balance of design and engineering, performance and comfort, luxury and functionality,’ said Aston Martin Lagonda in a release.
   The powerboat essentially takes Aston Martin’s design hallmarks and translates them into a cutting-edge nautical form, and is part of the company’s licensing programme, the Art of Living portfolio.
   The company had realized it had built up extensive brand equity, and has a list of licensees or strategic partners.
   Marek Reichman, Aston Martin’s chief creative officer, said, ‘It is true that a beautiful, simple shape is critical to a product’s success but it must also have drama, which is provided by surface language, proportions, and through the choice of exciting materials. The most important attribute for Aston Martin is the language of design and we have transferred this language into AM37. The new powerboat represents the ideal combination of luxurious and technical materials, generating a powerful yet understated finished product.’
   Quintessence Yachts’ CEO, Mariella Mengozzi, said, ‘At Quintessence Yachts we translate design in functionality and technology to enhance the customer experience. We’re proud to present elements of the AM37 at Milan Design Week, a boat that represents an entirely new concept for the yachting world.’





Quintessence

Rihanna begins eighth week on Billboard Hot 100; Fenty Puma collection nearing release

Lucire staff/9.36



Puma

Rihanna has started the week on a high, as she is now neck in neck with the Beatles for the number of weeks spent at number one, thanks to her song ‘Work’, featuring Drake. It is her eighth week on the Billboard Hot 100.
   At the same time, her newest Fenty Puma by Rihanna collection (hashtagged #FentyxPuma) becomes available this month, after its début at New York Fashion Week. Rihanna serves not only as a brand ambassador but as a creative director for the brand. The collection takes its inspiration from Japanese street culture and fashion.
   The singer has previewed some of the offerings from the Fenty Puma by Rihanna collection on her website, noting the availability of the fur slide on April 22.
   Her chart-topping success now puts her ahead of icons such as Michael Jackson, while she rivals the Fab Four and Mariah Carey.
   Rihanna had Tweeted on April 4 about her seventh week on the Hot 100, crediting her faith for her success, something she has never been shy about doing.

April 11, 2016

Rebecca Ferguson on the attraction of dual roles in Despite the Falling Snow

Lucire staff/13.20

Swedish actress Rebecca Ferguson talked to the media recently about her dual roles in writer–director Shamim Sarif’s Despite the Falling Snow.
   Sarif wrote the 2004 novel, set in two different times: 1950s Cold War Moskva, and 1992 in the same city and in London following the collapse of the Soviet Union. In 2013, the film adaptation, which she directed, was announced.
   The film also stars Charles Dance, Antje Traue, Oliver Jackson-Cohen and Anthony Head.
   Ferguson plays both Katya, a KGB spy in the 1950s, and Lauren, Katya’s niece and a New York artist in 1992, in the film. The film sees Katya fall in love with a politician whom she has been ordered to spy on.
   The dual roles were ‘one of the reasons to why I did it,’ says Ferguson. ‘I met Shamim. She told me this incredible story. I hadn’t read the book yet. I remember thinking, “You’re going to play two characters, I’m going to walk away, I could never do that.”’ The challenge eventually drew Ferguson in to the film.
   Ferguson, who is fluent in Swedish and English without a trace of an accent in either, is best known for her role in Mission: Impossible: Rogue Nation.


Celebritywire

H&M launches M.I.A.’s ‘Rewear It’ to mark World Recycle Week; Olivia Wilde supports Conscious Collection

Lucire staff/10.27



Max Larsson

Olivia Wilde is the face of H&M’s Conscious Collection, and promoted it in New York last week alongside her friend Barbara Burchfield.
   She wore a lace skirt and matching blouse from the range, complemented by a Balenciaga leather jacket.
   Wilde and Burchfield co-founded Conscious Commerce, which she discusses in our video below. Her venture encourages companies to work in sustainability into their day-to-day operations, and says that H&M is a good ally, a company that proves that one does not need to sacrifice style for nobler aims.
   On a related note, H&M today (April 11) launches its campaign for World Recycle Week 2016, with a video entitled ‘Rewear It’, featuring British performer M.I.A., who also composed the song exclusively for the company.
   The video encourages people to recycle old or unwanted clothes. The Swedish giant says M.I.A. ‘personifies the conscious consumer with a social awareness.’
   Aaron Sillis choreographed the video, which runs for 3 minutes, 37 seconds and features a cast of music and dance artists and allies in sustainability, shot all over the world.
   H&M aims to collect 1,000 tonnes of unwanted or worn-out garments from its customers worldwide, through its 3,600 stores. It is part of the company’s goal to close the loop in fashion, recycling unwanted garments to create textile fibres for new products.
   ‘World Recycle Week is about embracing important environmental issues such as the landfills, and highlighting a global movement,’ she says.

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