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Halle Berry fronts Finishing Touch Flawless campaign

Filed by Lucire staff/January 5, 2021/11.28



Academy Award-winning actress Halle Berry leads the campaign for Finishing Touch Flawless, the brand of beauty devices from Church & Dwight, with two commercials, Define and F-Words.
   Both commercials centre around the message of being yourself, embracing who you are, and bringing out the skin’s natural beauty.
   The first commercial promotes Finishing Touch Flawless’s Cleanse facial cleanser and massager; the second its 18 ct gold plated facial hair remover.
   ‘We have always viewed our tribe, the Flawless customer as diverse, savvy, and fearless, as well as independent and adventurous,’ said Hayley Parisi, Finishing Touch Flawless brand manager. ‘We work to bring these women creative solutions to common hair removal, skin, and beauty problems, and have developed high-quality, easy, and painless beauty devices designed to help every girl be her best version of herself. Our new campaign takes this position head-on and Ms Berry personifies the simplicity of real beauty.’
   The campaign will run through 2021. The Flawless line can be found at www.flawlessbeauty.com. US retailers include Ulta Beauty, Bed, Bath and Beyond, CVS, Rite Aid, Walgreen’s, and Walmart.
   Berry won the Academy Award for best actress for her role in the 2001 film Monster’s Ball. She began her career as a model and was the first runner-up in the Miss USA 1986 pageant.

 


Lily-Rose Depp stars in Chanel cruise 2020–1 Balade en Méditerranée promotion

Filed by Lucire staff/November 23, 2020/3.38



Chanel’s promotions pass on to another generation, with Lily-Rose Depp, daughter of Vanessa Paradis, helming the promotion for its cruise 2020–1 collection, Balade en Méditerranée, on sale from November 23.
   The campaign, shot in June near Paris, was photographed by Karim Sadi.
   Depp said, ‘As well as for a vacation, this collection is very easy to wear in your daily life. It’s very wearable and effortlessly chic.
   ‘What I think is really special is that everything is so mix-and-matchable.’
   She can see herself taking the collection with her on holiday in the French Riviera, and likes the tweed tops, pants and skirts in the collection.
   Acknowledging the times, Depp says some of these items could complement what one already has in the wardrobe.
   The one accessory that resonates with her the most is the small basket bags, which she feels is reminiscent of ‘going on vacation and having a little beach basket’; and the sunglasses, which ‘allow me to read in the sun.’
   She also praises Virginie Viard, the house’s artistic director, whom she has known for many years. ‘I adore her. She has an elegance and a grace about her that’s very characteristic of the Chanel woman. It’s evident in everything she does.’
   The video below shows Depp behind the scenes on her shoot.










 


Gemma Chan announced as L’Oréal Paris’s newest international ambassador

Filed by Lucire staff/November 17, 2020/20.35

English actress Gemma Chan (陳靜) has been announced as L’Oréal Paris’s newest spokeswoman. Already a familiar face to many readers, from an extensive résumé dating back to the mid-2000s—Doctor Who, Sherlock, Secret Diary of a Call Girl, and Humans among her TV work—Chan was probably noticed more by US audiences when she appeared in Crazy Rich Asians in 2018, followed by Captain Marvel in 2019. Her role in the anthology series I Am, which she co-developed and where she played Hannah in the third entry (‘I Am Hannah’), was highly acclaimed. In December, Chan will star alongside Meryl Streep in Steven Soderbergh’s Let Them All Talk, and next year, in Eternals, another Marvel entry. She also founded her own production company, with the aim of promoting more minority voices.
   An Oxford University and Drama Centre London alumna, Chan has worked as an advocate for or supporter of numerous causes, including UNICEF, the Time’s Up movement, the Justice and Equality Fund, and Cook-19 supporting London health care workers.
   It is her rising international profile that seems to have L’Oréal Paris interested, especially with Chan venturing into blockbuster hits. Says its global brand president, Delphine Viguier-Hovasse, ‘Gemma Chan is proof of the success that happens when you have the confidence to follow your own dreams, and speak up for others to be able to follow theirs. Committed to her causes with innate female strength, she’s a source of inspiration beyond the screen, for young women to be the change. We’re delighted to welcome Gemma to the family.’
   Chan added, ‘I’ve always believed that we should embrace our difference as our strength. So I’m thrilled to join L’Oréal Paris, a family of empowered women of all origins standing together to show the power and beauty of diversity. The L’Oréal Paris message to every woman, “Believe in your self-worth,” is as needed today as ever.’

 


Marion Cotillard stars in Chanel’s No. 5 campaign for 2020, to the tune of Lorde’s ‘Team’

Filed by Lucire staff/October 29, 2020/22.59



Chanel has launched a new communications’ campaign for its iconic No. 5 fragrance, with actress Marion Cotillard as its new face.
   ‘Marion was the obvious choice. Returning to a French actress meant returning to a subconscious image of French femininity dear to the spirit of the House,’ said Thomas du Pré de Saint Maur, Chanel’s head of global creative resources for fragrance and beauty.
   ‘What I like about Marion Cotillard is that when she acts, she has this sort of reserve that is simultaneously ultra-powerful. She seems to know what is right and lively, she is fully committed. Like the Chanel woman, who doesn’t escape herself, but faces herself.’
   Said Cotillard, ‘I felt an instant connection with No. 5 which, more than a fragrance, is a work of art. Something I always dreamed of.’
   Cotillard follows in the footsteps of numerous women who have promoted No. 5, from Marilyn Monroe, albeit in an unofficial capacity, to Catherine Deneuve, Carole Bouquet, Nicole Kidman and Audrey Tautou, even Brad Pitt as an unlikely male choice in 2012.
   Swedish director Johan Renck (Chernobyl, as well as recent campaigns for Coco Mademoiselle and No. 5 l’Eau) helms the new film promoting No. 5.
   The moon plays heavily in the promotion as a romantic symbol and one that represents renewal. The romantic dance between Cotillard and Étoile dancer Jérémie Bélingard was conceived and choreographed by Ryan Heffington. Cotillard spent five days training for the dance.
   For the wardrobe choice, Virginie Viard, Chanel’s artistic director, said she began with a dress worn by Gabrielle Chanel, photographed by Cecil Beaton in 1937. Cotillard’s embroidered lace dress was based on this, but adjusted to fit the actress. Sixteen Lesage embroiders worked on the dress, with 900 hours spent between Chanel and Lesage workshops.
   The soundtrack is the song ‘Team’ by Lorde, covered by Cotillard and recorded by Flavien Berger.


 


Sofia Coppola, Steven Meisel create for Chanel 19, with Margaret Qualley, Taylor Russell, Marine Vacth

Filed by Lucire staff/October 25, 2020/23.56




Steven Meisel

Chanel is one of the few companies still generating an output comparable to where it was before COVID-19. It even has big names working on projects as usual, with Sofia Coppola directing the campaign for the Chanel 19 bag. It was over to Steven Meisel to photograph the stills, featuring three muses: Margaret Qualley, Taylor Russell, and Marine Vacth, each an accomplished young actress appearing in what Chanel calls a light-hearted and fun campaign.
   Coppola noted that Chanel’s artistic director, Virginie Viard, ‘loves and respects the House and keeps it moving forward for today’s woman, based on what Gabrielle Chanel started and what Karl Lagerfeld continued.’
   Of the campaign, Coppola said, ‘I wanted to show how Chanel is so classic it can work with many personalities, and is great to show on different women.’
   Russell said, ‘The mood of this campaign feels very buoyant, open, and friendly. The colours and tones are exceptionally eye-catching and bright and evoke a warmth and playful energy. It makes you want to smile.’
   Said Vacth, ‘It’s wonderful seeing the unique personality of each one of us emerge through the House’s creations.’
   The Chanel 19 bag features a diamond quilt pattern with an oversized double-C clasp, and a long metal chain.




Jojo Whilden

 


Chanel releases Coco Mademoiselle l’Eau Privée, a night scent; Keira Knightley fronts campaign

Filed by Lucire staff/August 28, 2020/0.52



Keira Knightley is the face of Chanel’s Coco Mademoiselle l’Eau Privée, the house’s latest take on the Coco Mademoiselle range first launched in 2001.
   Overseen by Olivier Polge, Chanel’s in-house parfumier, l’Eau Privée has been described as ‘a watercolour scent’, dialling down the wooden notes in favour of orange, jasmine, rose and musk. Chanel says it remains true to the original oriental fragrance but is more ‘confidential’ and delicate. It is seen as a “night scent”.
   The bottle (50 and 100 ml) is in translucent frosted glass, with the words l’Eau Privée in gold lettering, looking more subtle against the contents.
   With the new addition, Coco Mademoiselle comes in five varieties: eau de toilette, eau de parfum, eau de parfum intense, parfum, and the new l’Eau Privée.





 


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