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June 14, 2015

The Instagrams of the top fashion labels: showing seven ways they reach us

Fenella Clarke/13.18

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With social media being such a big part of the world we now live in, fashion houses no longer have just magazines to sell their products. These Instagram accounts give fans an insiders’ look to the brand and what’s going on. We have chosen seven of the top fashion labels to give the different ways these labels use Instagram.
   Making us green with envy, Fendi is giving us a snapshot into the book launch party for Fendi by Karl Lagerfeld, which was at this year’s Cannes Film Festival. Yellow sand, blue sky, models (Lily Donaldson, Lindsey Wixson and, of course, Kendall Jenner) in beautiful clothes and the influential designer himself, make this a photo I want to jump into.
   Marc Jacobs is showing us the classic throwback Thursday and giving us a nice close-up from his 2010 collection, making us wish even more for a time-travelling device. Having the photo up so close shows us a new side to a dress we may have seen before, giving us a new appreciation of the greatness that is in front of us.
   Jimmy Choo is giving us a behind-the-scenes look that we would never see on the runway: a sketch design of one of their shoes. From this, we can compare the real-life shoe and make us sigh with relief that the heel is not quite so high. Having behind-the-scenes images makes the fans and customers feel more a part of the process, not to mention more appreciative of the shoe itself.
   Roberto Cavalli is both showing off its new campaign and some sweet-as art. This beautiful illustration by Hodaya Louis is of its new autumn–winter range, featuring singer Ciara. While they also showed the real photographs when the campaign was first released, this continues the interest while also shining light on the artist who did the illustration in the first place.
   Often when you see pictures from the runway, you are too busy taking in the whole outfit that you don’t get to all the little details that make it as glorious as it is. Thanks to Burberry’s Instagram, however, we are getting not only a close-up look at the green suede bag, but also the patterns and details of the boots and coats. From the looks of things, this image was taken while the models were waiting to walk out on the runway, making this the perfect quick snapshot to make us want the bag and see more of that outfit.
   The Met Gala is a huge night for fashion, showing us mere mere mortals the best and most extravagant dresses you can get. It also leaves us wanting what your favourite celebrity is wearing. Givenchy, in this post and many others, tells us who was wearing its beautiful dresses. In this photo, actress Jessica Chastain is wearing a custom haute couture dress. This dress looks like dripping gold and perfectly shows the extravagance that is Givenchy.
   Last, but not least, we have Valentino showing us some street style from one of the many famous fashion bloggers. A shot from the fashion website Man Repeller, this features a pair of Valentino shoes. With the rise of social media, bloggers now have a big impact of what people buy and even how people wear things. Customers will find a blogger with a similar style to them and see how they wear certain things. If a label affiliates themselves with and shows a famous blogger wearing its clothes, then they can reach potential customers.—Fenella Clarke

June 4, 2015

Getting Jaime Pressly’s hairstyle from the Critics’ Choice Awards

Lucire staff/11.49

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Jonathan Hanousek created Jaime Pressly’s look at the Critics’ Choice Awards on May 31, and shared his tips using Farouk, Chi and BioSilk products.
   Hanousek said, ‘For Jaime’s look we wanted something glamourous but with a twist. She loves her hair sleek but I wanted to see some texture, so I created her braided hawk.’
   â€˜First I prepped the hair with a few drops of Chi argan plus moringa oil. Next, I applied Farouk Royal Treatment Style Illumination and blew dry the top of the head with a vent brush directing the hair up and towards the top of the head. Be sure to catch the shorter hairs in back.
   â€˜I used a small round brush to refine the front hairline.
   â€˜I worked a small amount of Chi Deep Brilliance Glisten in the palms of my hands and worked it through the hair to smooth and add shine.
   â€˜To create her braided hawk, I French-braided the top of the head with medium tension, secured with a clear Blax Band and tucked the tail under and secured with bobby pins. I used hairpins to tighten and help everything to lay flat to the head, then gently pulled out the front hairline to add height and create texture.
   â€˜Using a tail comb and hair spray I smoothed any fly-aways.
   â€˜To control the short sides I used a few shots of spray wax and smoothed with my fingers and finished her look with BioSilk Silk Therapy Finishing Spray Firm Hold.’

May 19, 2015

Sonam Kapoor, Nina Agdal, Eva Longoria, Andie MacDowell, Weronica Zalazinska hit Cannes’ red carpet on day 6

Lucire staff/8.17

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Pascal Le Segretain


Bruno Bebert


Gisela Schober

Sonam Kapoor was arguably the highest-profile actress (when you factor in our audience numbers) walking the red carpet at the premiĂšre of Inside Out on Monday, wearing a sorbet-coloured haute couture feathered gown from Elie Saab. At the weekend, the actress had unveiled Michelin star chef Vikas Khanna’s book, Utsav: a Culinary Epic of Indian Festivals, providing the book with added international exposure.
   Eva Longoria, meanwhile, took to the Inside Out red carpet with a silver Gabriela Cadena dress with sheer side panels and a train, earning plenty of coverage as she attended on behalf of L’OrĂ©al Paris (which announced that her look did, once again, feature the Superstar Mascara—ideal for Cannes—and the Infaillible 24h Matte foundation in Sand, the Super Liner Smokissime, and, for the lips, the Infaillible Mega Gloss in 502, Hold Me Close).
   Fellow L’OrĂ©al signature face Andie MacDowell, wore a coral Elie Saab gown with plunging neckline, commemorating 30 years of working with the French cosmetics’ giant.
   It’s a hard act to follow for many in MacDowell’s footsteps who also appeared on day six. Weronica Zalazinska, who proves that you can blog and get L’OrĂ©al to notice you at age 19, was only fitted for her gown in Warszawa on Friday, but made her Cannes red-carpet dĂ©but on Monday. Turkish actresses Cansu Dere (in a fitted white suit and matching cape) and Fahriye Evcen (also in white, but a column dress) also appeared for the beauty brand, for their own markets.
   Spanish model Eugenia Silva chose a black Dior gown, having de Grisogono’s Boule earrings, bracelet and ring set off against her dress, Sara Sampaio wore Vionnet spring–summer 2014 with Avakian Diamond Links bracelet and Diamond Riviera earrings, while Nina Agdal went for an aquatic theme with her light aqua Gyunel dress with gauze train, complemented by de Grisogono Gypsy earrings.
















Pascal Le Segretain; Andreas Rentz; Venturelli; Gisela Schober


L’OrĂ©al Paris Turkey

May 16, 2015

Cheryl Fernandez-Versini, Heike Makatsch and InĂšs de la Fressange: get the Cannes looks from day 3

Lucire staff/0.53

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Venturelli


Danny E. Martindale

Cheryl Fernandez-Versini—previously Cheryl Cole when she went to the Festival de Cannes—appeared on day three of the film festival at the premiùre of Irrational Man wearing a low-cut nude silk crùpe column gown with draped sleeves and an embellished tulle bodice from Ralph & Russo. The custom gown, say the designers, takes inspiration from its spring–summer 2015 haute couture collection.
   Completing Fernandez-Versini’s look was the latest make-up from L’OrĂ©al Paris, another opportunity to showcase the Superstar Mascara, which has become this festival’s must-have item. Its Glam Bronze (in 01 Portofina-Leggero) powder served to highlight, the La Palette in nude beige provides all one needs for a nude-look eye-shadow, and the Color Riche 30 Years lipstick completed the look in a dark 703 Oud Obsession shade.
   Emma Stone stars in the movie and was also seen on the Cannes Film Festival red carpet in a white metallic Christian Dior gown. German actress Heike Makatsch, like Fernandez-Versini another L’OrĂ©al Paris face, wore a white lace dress with floral motifs; while InĂšs de la Fressange wore a golden backless gown.
   Makatsch’s look used the True Match R2 Rose Vanilla foundation and the Color Riche 371 Pink Passion lipstick, giving a lighter look that L’OrĂ©al Paris says is a ‘signature look’ for this season’s red carpets; de la Fressange had the Golden Beige True Match foundation, a darker lip with the 630 Beige Ă  Nu shade of the Color Riche 30 Years lipstick, and the VML So Couture mascara. For the eye-shadow, she had the Color Riche quads, in E5 Velours Noir.







Gisela Schober, Danny E. Martindale, Pascal Le Segretain

May 7, 2015

Dakota Johnson, Natalia Tena, Quim Gutiérrez star in Estrella Damm promotional film, directed by Alejandro Amenåbar

Lucire staff/12.35

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Top Dakota Johnson, as she appeared in 50 Shades of Grey. Above Natalia Tena, in a still from last year’s Black Mirror Christmas special.

Dakota Johnson, who became a household name after her performance in the movie adaptation of 50 Shades of Grey, is set to star in a promotional film for Estrella Damm, the Spanish beer brand.
   Alcohol marketing is big business—Heineken paid US$45 million for its tie-in to Skyfall, the 2012 James Bond blockbuster, and for Daniel Craig and BĂ©rĂ©nice Marlohe to appear in its ad. This time, Johnson, along with Natalia Tena (10,000 Km, Black Mirror: White Christmas, Game of Thrones, Harry Potter and the Order of the Phoenix) and Quim GutiĂ©rrez (Cousinhood, The Last Days), appear in the film, to be directed by Academy Award-winning director Alejandro AmenĂĄbar (who won for Mar adentro, or The Sea Inside, starring Javier Bardem; Anglophone audiences may know his earlier work, The Others, starring Nicole Kidman). AmenĂĄbar has directed Emma Watson and Ethan Hawke in Regression, which is released this October.
   The advertisement film will premiĂšre in mid-June. Locations are Ibiza and Barcelona. Johnson plays Rachel, a tourist who arrives at Ibiza and establishes friendships with a group from Barcelona.
   Filming commenced April 29.

Filed under: celebrity, film, living, Lucire
May 6, 2015

Reese Witherspoon launches her own US south-inspired fashion and lifestyle venture, Draper James

Lucire staff/23.34

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Academy Award-winning actress Reese Witherspoon is behind a new southern US-inspired retail brand, Draper James, appealing to those who would like their fashion, accessories and home décor with a touch of Dixie.
   Witherspoon has named the brand after her grandparents, Dorothea Draper and William James Witherspoon, who are said to be her greatest influences.
   Witherspoon, who grew up in Nashville, Tenn., recently moved back there, and says the brand pays tribute to her own past. It’s not retro-focused, either: Witherspoon is intent that Draper James reflects what the US south is today.
   Fashion items are feminine, bright and playful, and include dresses and separates; accessories include jewellery and handbags, and home items include stationery, manchester and cocktail napkins.
   She will work with southern artisans and items will be produced in southern factories, says the company.
   â€˜Draper James was built on the backdrop of Reese’s southern past which is both timely and relevant. Not only is the south having a cultural surge, but it has a rich ecosystem that we tapped into on every level,’ says Draper James CEO, Andrea Hyde.
   The ecommerce site launches first at draperjames.com, with a physical store in Nashville to come. Instagram and Twitter presences are up, and the company is using the #DraperJames hashtag.

Dree Hemingway named ChloĂ© fragrance’s new face

Lucire staff/14.18

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Konstantin Pershin

Above Dree Hemingway at Mercedes-Benz Fashion Week Russia earlier this year.

Coty has announced that Dree Hemingway is the new face of its Chloé fragrance, with the campaign breaking in September. She follows in the footsteps of Clémence Poésy, Chloë Sevigny, Anja Rubik and Suvi Koponen.
   American-born Hemingway is a classically trained actor, a graduate of RADA, and starred in 2012’s Starlet. More recently, she appeared in While We’re Young and Listen Up Philip, and other credits include Nous York and Someday This Pain Will Be Useful to You. She has modelled, beginning in 2009 for Givenchy, and most recently walked for ChloĂ© in March 2015 in Paris.
   She was chosen for her ‘modernity, natural femininity, free-spiritedness and independence,’ says Coty.
   Hemingway said in a release, ‘I am very honoured to be the new face of ChloĂ©. It is a brand that has been part of my life for a long time; it brings up a lot of memories for me. I am looking forward to continuing my story with ChloĂ© into the world of fragrance.’
   â€˜She completely embodies the ChloĂ© girl’s spirit and attitude,’ says Clare Waight Keller, Chloé’s creative director. ‘Her radiant beauty and personality express everything I wanted to convey with the fragrance. It is her incredible ability to be elegant, nonchalant and spontaneous all at once that is both modern and charming”, notes Clare Waight Keller, Chloé’s creative director.
   She has a modest Instagram following of around 72,000 at the time of writing, with just over 30,000 on Twitter.
   Hemingway previously appeared in campaigns for Gianfranco FerrĂ© and Salvatore Ferragamo.
   She is the daughter of actress Mariel Hemingway and Stephen Crisman.

March 25, 2015

Marilyn Monroe exhibition opens at Liechtenstein’s National Museum

Lucire staff/22.18

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Sven Beham

An exhibition, Marilyn: the Strength behind the Legendary Monroe, or Marilyn: die starke Monroe, opens at the National Museum in Vaduz, Liechtenstein tomorrow and runs till November 1, 2015.
   The exhibition features 400 pieces from the private collection of Ted Stampfer, known as the largest collection of Marilyn Monroe items in the world, supplemented by those from other private collectors. Stampfer has been remembering the actress, whom he believes was underestimated during her lifetime, and the exhibition shows the private, ambitious and emancipated side of Marilyn.
   Monroe fought against the male domination of the film industry in the 1950s and negotiated better contract terms over her career, including establishing her own film production company. She also fought on behalf of minorities, battling to secure engagements for Ella Fitzgerald in a whites-only nightclub.
   The Museum says the exhibition is unique, and includes her clothing, accessories, beauty and styling products, personal documents, and photos and film footage. Most items originate from her estate.


Ben Ross



Sven Beham

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