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August 27, 2015

Lucy Hale is Blowpro’s new celebrity ambassador, with new campaign starting late August

Lucire staff/23.53

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Blowpro, the blow-out experts who started with a blow-dry bar in the Meatpacking District in Manhattan 10 years ago and has since extended into a line of hair care specially designed for better blow-dry results, has announced that Pretty Little Liars actress and singer Lucy Hale is its new ambassador. The campaign kicks off in late August, with behind-the-scenes imagery featuring Hale with three looks—a beach wave, braided up-do and smooth blow-out—created using the Blowpro Titanium blow-drier, Faux Dry Dry shampoo and Textstyle dry-texture spray. Amanda Friedman photographed the campaign, and Matthew Pappas served as videographer; it was shot at Smashbox Studios over the summer.
   Hale’s preview video is a comprehensive introduction to the products, giving context to Blowpro’s website and Facebook page (at facebook.com/blowprohair, not facebook.com/blowny). She also gives tips on how she uses the various Blowpro products.
   Blowpro is available at ULTA, Nordstrom, Beauty Brands and other specialty retailers in the US.



August 15, 2015

Jennifer López and her collection headline Endless Jewelry’s entry into New Zealand

Lucire staff/0.39

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Michael Becker/Fox


Jennifer López has collaborated with Endless Jewelry, and fronts the campaign for the Danish jewellery brand as it launches into New Zealand this month.
   The actress and singer has created her own range of charms and bracelets, to be sold in New Zealand under the Jennifer López Collection.
   She had worn items from the range during the most recent season of American Idol.
   The Endless range features a wide selection of leather bracelets in single, double and triple wraps, and over 600 charms in silver-, rose gold- and gold-plated finishes. Customers will be able to express their own unique style, with charms retailing from NZ$40. New charms and bracelet colours are released regularly.
   Endless is now available in 24 markets and 3,500 stores worldwide. New Zealand stockists can be found by calling 64 9 294-8692.





July 23, 2015

Eva Longoria in New Zealand to launch Specsavers’ 2015 Spectacle Wearer of the Year competition

Lucire staff/3.58

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Eva Longoria is currently in Auckland, New Zealand to launch Specsavers’ 2015 Spectacle Wearer of the Year competition.
   As an ambassador for the brand, Longoria joins fellow judges comedian Jeremy Corbett and L’Oréal Professionnel Stylist Peter Dutton to find the country’s most stylish specs’ wearer.
   She follows in the footsteps of Sarah Michelle Gellar, Christina Hendricks, Colin Mathura-Jeffree, and Gok Wan.
   As a wearer of glasses herself, Longoria says she is conscious of how she looks in her frames. ‘Wearing glasses is all about having fun and embracing your style. Whether I’m on set filming, studying or at a special event, accessorizing my look with glasses gives me confidence and allows me to make the ultimate style statement,’ she said in a release.
   The winner receives an all-expenses-paid trip with a friend to Los Angeles to meet Longoria. Six finalists win a trip to Auckland for a night of entertainment with Corbett, and a professional photo shoot and style consultation. Entries are now open at loveglasses.specsavers.co.nz.

July 22, 2015

Sarah Jessica Parker is the new face of Jordache for fall ’15

Lucire staff/1.05

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Jordache has announced that actress Sarah Jessica Parker is the new face for the Jordache Look and the Jordache women’s collection, with a new campaign photographed by Michael Thompson.
   â€˜We are thrilled to have Ms Parker as the brand’s new face. We wanted someone who is not only a fashion icon, but also represents the fashion industry. Ms Parker is a mother, entrepreneur and a well-respected force in fashion,’ said Liz Berlinger, president of Jordache, in a release.
   The Jordache Look collection is available through www.jordache.com and the women’s collection exclusively through Wal-mart.
   The Jordache Look collection, which launched last month, priced from US$89 to US$149, marks the brand’s first ecommerce line, with some of its heritage styles that include the Jordache horse-head logo on the coin pocket. More modern styles are also available in four-way stretch fabrics and classic washes.
   The Jordache collection for autumn 2015 begins at US$16·44 at Wal-mart in the US and Canada, and online through its website, walmart.com.
   Jordache also notes that it will sell unique pieces crafted from vintage Jordache jeans from the 1970s and 1980s and restyled by a local artisan, including a black leather jacket, for US$300–US$500.
   In addition, Jordache has created one-of-a-kind pieces, each handcrafted from vintage Jordache jeans from the late 1970s and 1980s and restyled by a local artisan. These unique pieces, which will also include an iconic black leather jacket, will be sold for $300-$500.

July 13, 2015

Mila Kunis appears in Gemfields’ new film promoting rubies, directed by Jeff Burton

Lucire staff/15.03

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Actress Mila Kunis, who has promoted her association with Gemfields enthusiastically since becoming its brand ambassador, appears in the company’s new film, directed by Jeff Burton.
   Gemfields, which celebrated a major ruby find in Mozambique last month, continues to promote the gemstones in its latest spot, with Kunis wearing designs by Fabergé, Georg Jensen, Spinelli Kilcollin, Miiori and Gyan of Jaipur.
   The responsibly sourced Mozambican rubies from Cabo Delgado that feature reflect, refract and shimmer in close-ups and in shots where they come into focus, giving them a mysterious effect.
   In a release, the actress said, ‘Working on this film with Gemfields and Jeff Burton was an amazing experience. I was given the opportunity to try and capture the allure and passion that rubies evoke in an unexpected way. I believe it will help to inspire a whole new generation to fall in love with this rarest of gemstones.’
   Burton is a well respected photographer who has worked on campaigns for Tom Ford, Yves Saint Laurent and Céline, among many others, and his work has been exhibited at the Guggenheim Museum in Bilbao and the Barbican Centre in London. It has been published in Vogue Paris, Vanity Fair, Numéro, and The New York Times.
   Gemfields says its Montepuez ruby mune in Mozambique is believed to be one of the largest sources of responsibly sourced rubies in the world.
   The film can be viewed in full at www.gemfields.co.uk/rubies. A version appears below.



July 10, 2015

Lucire TV: Nicky Hilton weds James Rothschild; Kylie Jenner goes icy blue; introducing Lorenza Izzo

Lucire staff/23.16

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Courtesy Paris Hilton


Courtesy Barron Hilton

Former Lucire cover girl Nicky Hilton, wearing a $100,000 Valentino wedding gown with a long train and custom-made Christian Louboutin heels, married banking heir James Rothschild at the Kensington Palace Orangery on Friday. There was only the tiniest glitch of her train getting caught under the wheels of the Bentley that took her to the venue. Sister Paris served as bridesmaid, and guests included Kate Beckinsale and Petra Ecclestone. Insights came courtesy of siblings Paris and Barron via Instagram for those outside the milliard-dollar club.
   Kylie Jenner, 17, is in the news again with her hair colour, this time a blue tint at a Bellami Beauty Bar event in Hollywood on Thursday launching her Kylie Hair Kouture extension line. It’s an icier pastel hue than the startling blue she had in 2014, and it’s similar to the colour she adopted in April very briefly, while her white jumpsuit revealed a plummeting neckline.
   Our final video is a profile of 23-year-old actress Lorenza Izzo, who is married to Eli Roth. Hailing from Chile, Izzo began in the modelling world before moving into acting, and she will star in The Green Inferno later this year, which her husband directs.

July 7, 2015

News round-up: Scandale Paris in Canada; Swymbag protecting gadgets in the water; Oilily shows womenswear

Lucire staff/2.16

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Above The waterproof Swymbags: take your belongings with you and don’t risk them getting stolen at the beach.

Scandale Paris, Academy Award winner Halle Berry’s lingerie line, has secured distribution in Canada, through Boutique la Vie en Rose’s 63 outlet locations and online at lavieenrose.com. La Vie en Rose is Canada’s largest lingerie retailer.
   Originally founded in 1932, Scandale Paris was reintroduced by Berry, who serves as its creative director and curator, as well as having a co-ownership of the label with the Hong Kong-HQed Hop Lun Ltd. The basic and autumn–winter 2015–16 collections are available in nearly 50 styles, priced from C$9·95 to C$25·95.
   After Emily Gayton and Kristina Oliver had their belongings stolen when they left them on a beach, they decided to do something about it: invent a waterproof bag that you can put your belongings in, then take it swimming with you. They’ve launched a Kickstarter campaign to get their Swymbag range, in three styles, into production.
   Oilily, known best for its children’s line, will release its next womenswear collection at the Westergasfabriek during Amsterdam Fashion Week on July 13. ‘To show that Oilily moves with the times, we started the campaign Little Girls Grow up. The idea behind this campaign was to photograph women who grew up with our brand in the ’80s and ’90s wearing our new women’s collection,’ said Gijs de Kogel, Oilily’s marketing director. The campaign will break in time for the spring–summer 2016 season. The company aims to make “slow fashion”, staples that will still look good in half a decade’s time.



Top Halle Berry, promoting Scandale Paris. Above The spring–summer 2016 looks from Oilily in the Netherlands.

June 14, 2015

The Instagrams of the top fashion labels: showing seven ways they reach us

Fenella Clarke/13.18

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With social media being such a big part of the world we now live in, fashion houses no longer have just magazines to sell their products. These Instagram accounts give fans an insiders’ look to the brand and what’s going on. We have chosen seven of the top fashion labels to give the different ways these labels use Instagram.
   Making us green with envy, Fendi is giving us a snapshot into the book launch party for Fendi by Karl Lagerfeld, which was at this year’s Cannes Film Festival. Yellow sand, blue sky, models (Lily Donaldson, Lindsey Wixson and, of course, Kendall Jenner) in beautiful clothes and the influential designer himself, make this a photo I want to jump into.
   Marc Jacobs is showing us the classic throwback Thursday and giving us a nice close-up from his 2010 collection, making us wish even more for a time-travelling device. Having the photo up so close shows us a new side to a dress we may have seen before, giving us a new appreciation of the greatness that is in front of us.
   Jimmy Choo is giving us a behind-the-scenes look that we would never see on the runway: a sketch design of one of their shoes. From this, we can compare the real-life shoe and make us sigh with relief that the heel is not quite so high. Having behind-the-scenes images makes the fans and customers feel more a part of the process, not to mention more appreciative of the shoe itself.
   Roberto Cavalli is both showing off its new campaign and some sweet-as art. This beautiful illustration by Hodaya Louis is of its new autumn–winter range, featuring singer Ciara. While they also showed the real photographs when the campaign was first released, this continues the interest while also shining light on the artist who did the illustration in the first place.
   Often when you see pictures from the runway, you are too busy taking in the whole outfit that you don’t get to all the little details that make it as glorious as it is. Thanks to Burberry’s Instagram, however, we are getting not only a close-up look at the green suede bag, but also the patterns and details of the boots and coats. From the looks of things, this image was taken while the models were waiting to walk out on the runway, making this the perfect quick snapshot to make us want the bag and see more of that outfit.
   The Met Gala is a huge night for fashion, showing us mere mere mortals the best and most extravagant dresses you can get. It also leaves us wanting what your favourite celebrity is wearing. Givenchy, in this post and many others, tells us who was wearing its beautiful dresses. In this photo, actress Jessica Chastain is wearing a custom haute couture dress. This dress looks like dripping gold and perfectly shows the extravagance that is Givenchy.
   Last, but not least, we have Valentino showing us some street style from one of the many famous fashion bloggers. A shot from the fashion website Man Repeller, this features a pair of Valentino shoes. With the rise of social media, bloggers now have a big impact of what people buy and even how people wear things. Customers will find a blogger with a similar style to them and see how they wear certain things. If a label affiliates themselves with and shows a famous blogger wearing its clothes, then they can reach potential customers.—Fenella Clarke

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