Ever since Moneypenny was reimagined as a former field agent in the shape of Naomie Harris, one might have wondered if she would see action again in the world of James Bond. Thanks to Sony in its new spot for its Xperia cellphone, she has, in a 60-second film that sees her retrieve the Z5 model in London on Bond’s behalf, showing that she’s not fully content sitting behind the desk outside M’s office.
Sony, whose products are often seen used by MI6 in the James Bond filmsâSony’s own connection to MGM and Columbia Pictures, the studios through which the films are released, helpsâhas released its promotional tie-in to help fuel the buzz for Spectre, the 24th EON Productions James Bond film starring Daniel Craig, to be released on October 26 in the UK.
Filmed in South Bank, the spot also shows off the Sony RX100 IV camera, which captures super slow-motion footage.
Daniel Kleinman, who has created many of the James Bond titles as the successor to “gunbarrel” designer Maurice Binder, and whose own association with Bond dates back to 1989 when he designed the music video to the theme to Licence to Kill, directed the film, through Rattling Stick. In a release, Kleinman said, ‘The campaign film truly captures the excitement of the chase, being on a mission and taking the viewer on the journey, all set against an iconic London backdrop.’ Kleinman will design the titles for Spectre.
Harris noted, ‘London provides the perfect setting for the campaign film. Ultimately, at the centre of Bond is Britishness, so it was really important that the ad was shot here. It is not your traditional commercial; itâs an action-packed mini-movie in itself.’
Kazuo Hirai, President and CEO, Sony Corporation added, ‘Sony has been a proud partner of the iconic Bond films since Casino Royale . While both the Xperia Z5 and RX100 IV are action-packed and full of features, they are also real, everyday-life gadgets.’
The Sony Xperia Z5 will be available globally from October.
Parlux and Sofia Vergara have teamed up for a second fragrance, which the actress will launch live on HSN on October 22.
The new fragrance, called Love by Sofia Vergara, follows from the original Sofia, and is an oriental, fruity fragrance, with top notes of mandarin, passionfruit and orange blossom, mid-notes of purple Andean orchid, magnolia, and Colombian coffee flower, and basenotes of amberwood, ambrette seeds and vanilla.
The bottle is in the style of a multi-faceted emerald, as a tribute to Vergara’s native Colombia.
The eau de parfum retails for US$55 for 100 ml and US$32 for 50 ml, and will be available across the US, and via HSN.com, Perfumania and Perfumania.com.
âI want my brand to reflect the many aspects of a woman’s life. Love is for the woman who truly enjoys being a woman â¦ and loves who she is,’ said Vergara in a release.
âSofia is the ideal partner and a terrific collaborator. She knows what she likes, is open to new ideas and has a pulse on what women want today. Her innate charisma, passion and energy charges up a room as she has the ability to stir people’s creativity, passions and emotions,’ said Donald Loftus, president of Parlux Ltd.
Vergara will share video footage via her social media channels in the meantime, and will introduce a Love by Sofia Vergara gift set when she appears on HSN next month.
Blowpro, the blow-out experts who started with a blow-dry bar in the Meatpacking District in Manhattan 10 years ago and has since extended into a line of hair care specially designed for better blow-dry results, has announced that Pretty Little Liars actress and singer Lucy Hale is its new ambassador. The campaign kicks off in late August, with behind-the-scenes imagery featuring Hale with three looksâa beach wave, braided up-do and smooth blow-outâcreated using the Blowpro Titanium blow-drier, Faux Dry Dry shampoo and Textstyle dry-texture spray. Amanda Friedman photographed the campaign, and Matthew Pappas served as videographer; it was shot at Smashbox Studios over the summer.
Hale’s preview video is a comprehensive introduction to the products, giving context to Blowpro’s website and Facebook page (at facebook.com/blowprohair, not facebook.com/blowny). She also gives tips on how she uses the various Blowpro products.
Blowpro is available at ULTA, Nordstrom, Beauty Brands and other specialty retailers in the US.
Jennifer LÃ³pez has collaborated with Endless Jewelry, and fronts the campaign for the Danish jewellery brand as it launches into New Zealand this month.
The actress and singer has created her own range of charms and bracelets, to be sold in New Zealand under the Jennifer LÃ³pez Collection.
She had worn items from the range during the most recent season of American Idol.
The Endless range features a wide selection of leather bracelets in single, double and triple wraps, and over 600 charms in silver-, rose gold- and gold-plated finishes. Customers will be able to express their own unique style, with charms retailing from NZ$40. New charms and bracelet colours are released regularly.
Endless is now available in 24 markets and 3,500 stores worldwide. New Zealand stockists can be found by calling 64 9 294-8692.
Jordache has announced that actress Sarah Jessica Parker is the new face for the Jordache Look and the Jordache women’s collection, with a new campaign photographed by Michael Thompson.
âWe are thrilled to have Ms Parker as the brand’s new face. We wanted someone who is not only a fashion icon, but also represents the fashion industry. Ms Parker is a mother, entrepreneur and a well-respected force in fashion,’ said Liz Berlinger, president of Jordache, in a release.
The Jordache Look collection is available through www.jordache.com and the women’s collection exclusively through Wal-mart.
The Jordache Look collection, which launched last month, priced from US$89 to US$149, marks the brand’s first ecommerce line, with some of its heritage styles that include the Jordache horse-head logo on the coin pocket. More modern styles are also available in four-way stretch fabrics and classic washes.
The Jordache collection for autumn 2015 begins at US$16Â·44 at Wal-mart in the US and Canada, and online through its website, walmart.com.
Jordache also notes that it will sell unique pieces crafted from vintage Jordache jeans from the 1970s and 1980s and restyled by a local artisan, including a black leather jacket, for US$300âUS$500.
In addition, Jordache has created one-of-a-kind pieces, each handcrafted from vintage Jordache jeans from the late 1970s and 1980s and restyled by a local artisan. These unique pieces, which will also include an iconic black leather jacket, will be sold for $300-$500.
Dita von Teese visits the Avakian suite during the 68th Cannes Film Festival at the Carlton Hotel on May 23, 2015 in Cannes, France.
At the 72nd Mostra Internazionale d’Arte Cinematografica in Venezia, on September 4, 2015, Yvonne SciÃ² wears a Jaeger-LeCoultre watch. Photographed by Sebastiano Pessina.
Izabel Goulart in Georges Hobeika, at the premiÃ¨re of Ice and the Sky, on May 24, 2015. Jewellery by de Grisogono.
Giorgia Surina at the Hotel Villa Laguna during the 72nd Venice Film Festival, September 6, 2015. Photographed by Annalisa Flori/Getty Images.
Tilda Swinton at Chanel cruise 2015â16 in Seoul, photographed by Aldo Castoldi. Full story at http://lucire.com/insider/20150505/chanel-shows-cruise-2015-16-in-seoul-with-gisele-bundchen-kristen-stewart-razane-jammal-shin-hye-park-alma-jodorowsky/
Fan Bingbing wears Ralph & Russo springâsummer 2015 couture to the Chopard Trophy Party at the 2015 Festival de Cannes, on May 16, 2015. The white silk crÃ¨pe off-the-shoulder fishtail gown features cascading silk organza and gazar ruffles.
Sara Sampaio attends the New York premiÃ¨re of Mission: Impossible: Rogue Nation, from Paramount Pictures and Skydance Productions, at the AMC Lincoln Square IMAX theatre in New York, NY on July 27, 2015. Photographed by Aurora Rose.
Niamh Adkins attends the New York premiÃ¨re of Mission: Impossible: Rogue Nation, from Paramount Pictures and Skydance Productions, at the AMC Lincoln Square IMAX theatre in New York, NY on July 27, 2015. Photographed by Aurora Rose.
Taeyang at Chanel cruise 2015â16 in Seoul, photographed by Aldo Castoldi. Full story at http://lucire.com/insider/20150505/chanel-shows-cruise-2015-16-in-seoul-with-gisele-bundchen-kristen-stewart-razane-jammal-shin-hye-park-alma-jodorowsky/
Suki Waterhouse arrives at the Amazon Fashion Photography Studio launch party, in London, July 23, 2015. Photographed by David M. Benett/Getty Images.
Taylor Swift poses in the press room during the 2015 Billboard Music Awards at MGM Grand Garden Arena on May 17, 2015 in Las Vegas, Nevada. Photographed by Jason Merritt.