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Megan Thee Stallion, Sofia Carson front new Revlon fragrance campaigns

Filed by Lucire staff/April 6, 2021/16.10


Both Megan Thee Stallion and Sofia Carson appear in new fragrance campaigns for Revlon: Stallion for Reign On and Carson for One Heart.
   ‘Revlon’s Reign On is the perfect fragrance for all my Hot Girls. It is fresh and flirty and will complement any summer vibe,’ said Stallion in a release.
   ‘One Heart embraces you with love, a love that we all long for, now more than ever. Every time I wear this fragrance, its beautiful florals and musks comfort me with an undeniable feeling of tenderness and hope,’ added Carson.
   Reign On is a fruity fragrance with top notes of lemon confit and drenched bamboo leaves, middle notes of bright jasmine petals, waterlily and butterfly flower, and basenotes of sheer musks, blonde woods and salty moss. The 30 ml eau de toilette spray retails for US$25 and the 256 ml fine fragrance mist for US$9·99.
   One Heart is a woody floral, with top notes of pink pepper and pear blossom, middle notes of lily of the valley, peony and heliotrope, and basenotes of orris, sandalwood and milky musks. Sizes and prices are the same as for Reign On: the eau de toilette for US$25 and the mist for US$9·99.
   They are available through Amazon and select CVS stores. Hashtags for the pair are #RevlonxMeg and #RevlonxSofia respectively.


 


Fila brings back the spirit of ’76 with collection inspired by Adriano Panatta

Filed by Lucire staff/March 25, 2021/12.51



Fila has tapped into the 1970s with a range inspired by its clothing for tennis star Adriano Panatta in 1976.
   Although the brand began in 1911 by the Fila brothers in Biella, Italy, it is perhaps most memorable after the 1960s when it became a global sporting brand, specializing in tennis outfits. In the coming years it would provide the clothing for Björn Borg and Panatta, as well as Paolo Bertolucci and Svetlana Kuznetsova.
   In 1976, Panatta first defeated Borg, the only player to do so at the French Open. He eventually won the French Open men’s singles’ championship trophy, and set the highest ranking of his career in singles’ matches. The new series pays tribute to Panatta’s Fila clothing from that year, with its dark green and navy blue colours deconstructed and forming the base of a range of on- and off-court items. The on-court material is a breathable lightweight polyester mesh, with Comfi Dry moisture absorption and Lycra SPF 50-plus protection. Off-court items include polo shorts, jackets, and round-neck T-shirts, and go beyond the core two colours with lavender and pink in the range, as well as oversized script lettering. These are made of Askin cool fabric, which is skin-friendly.
   The Heritage 1976 and Master 1976 tennis polo shirts reproduce Panatta’s style, and, in China, actor Huang Jingyu (a.k.a. Johnny Huang, 黃景瑜) and actress Wang Likun (a.k.a. Claudia Wang, 王麗坤) serve as the range’s ambassadors.
   The collection is now available at the official Fila website, select stores, and the Fila Tmall official flagship store.


 


Chanel promotes 11.12 bag in campaign shot by Inez & Vinoodh

Filed by Lucire staff/March 17, 2021/23.34



Inez & Vinoodh

Chanel has released its The Iconic campaign, starring its 11.12 bag, a reinterpretation of the 2.55 bag created by Gabrielle Chanel in February 1955. The newer bag is the work of Karl Lagerfeld in the 1980s, and features a double-C clasp and a metal chain interlaced with leather. The bag itself is made from lambskin leather as well as grained calfskin, taking materials from Chanel’s ready-to-wear collections. It continues in the Chanel range as a timeless accessory, and is modelled in the campaign by Anna Mouglalis, Rianne van Rompaey, Imaan Hammam, Louise de Chevigny and Zoé Adjani.
   The campaign was photographed by Inez & Vinoodh, who said in a release, ‘The Chanel 11.12 bag is part of your life forever. It is pure perfection in its proportion, simplicity and understated timeless luxury. The five women in this campaign are icons in their own right, they embody the multiple generations that Chanel has touched.’
   ‘The 11.12 bag is simply Chanel. It is one of the iconic pieces that tells the whole story, with all the elegance of the House. It looks like Chanel. I think its iconic status comes from the simplicity of the shape. If you ask someone to draw a bag, this is the one that comes to mind immediately thanks to its ultimate refinement,’ said Anna Mouglalis.
   ‘Everybody, since you’re a little girl, knows what the classic Chanel bag looks like. It has such a history. And especially in fashion, every season everything changes so fast, it’s nice to see these classic bags that have been around for so long. Reinterpreted every time, but with the same DNA,’ said Rianne van Rompaey. ‘It’s the most famous bag in the world. There is something of a fairy tale about it.’
   ‘I think every girl’s biggest dream is to own a Chanel bag. I was able to buy my first Chanel bag when I was 17, and I remember saving so much money for it, it was a mini version of the 11.12, black on black, and I still have it. This bag is just very chic, elegant, very feminine. When I wear it I feel effortless and powerful,’ added Imaan Hammam.
   ‘The 11.12 bag is the iconic bag par excellence. It is a truly timeless bag, which remains as modern and chic as ever. Fashion evolves but there is always this bag. It adds elegance to every silhouette. I like the idea that I will pass it on to my daughter if I am lucky enough to have one. My mother used to have one, and when I was younger I would steal it from her. At first to play with and then when I started going to parties, it was a source of pride,’ said Louise de Chevigny.
   ‘This luxury, this savoir-faire, it has always fascinated and touched me,’ said Zoé Adjani. ‘The 11.12 represents Chanel: the double C, the hidden pocket, the small pockets inside. And it suits me: I love to compartmentalize. With all the history it carries inside, it represents more than a bag: it’s like carrying Paris on your shoulder.’

 


Sui He tapped as Elizabeth Arden’s newest ambassador

Filed by Lucire staff/March 5, 2021/22.46

Model and actress Sui He (何穗) has been named Elizabeth Arden’s newest ambassador.
   Hailing from China, where she established her modelling career after winning a competition at age 17, He went on to become the first Asian model to open a US designer show (Ralph Lauren, fall–winter 2011–12) and the second model of Chinese descent to appear in a Victoria’s Secret fashion show, walking every year for the lingerie brand from 2011 to 2017. In 2011 she was named one of New York’s fall 2011 top 10 faces.
   She has also appeared in Legend of the Naga Pearls, Pegasus, and Silent Separation during the 2010s.
   Elizabeth Arden picked He to appeal to the east Asian market, although she will also appear in global campaigns.
   He said, ‘I am a beauty lover at heart and have always been a fan of the Elizabeth Arden brand. The brand resembles a grace and timeless style that I have always admired along with high-quality and beautiful products that make women feel empowered. I am proud to partner with such a heritage brand and am excited to share their innovations and rich history with women everywhere.’
   Ava Huang, Elizabeth Arden’s global general manager, added, ‘Sui’s effortless sophistication and natural beauty leaves the world enamoured. Her confidence and drive coupled with her warmth and intelligence align seamlessly with Elizabeth Arden’s brand values, making her the perfect woman to represent the brand, continuing to uphold our founder’s legacy of empowering women and providing them with luxurious, high-performing innovation.’
   Prior campaigns for He include Ralph Lauren, Karl by Karl Lagerfeld, Tom Ford, Roberto Cavalli, Banana Republic, Bloomingdale’s, and H&M.
   She has also lent her name to the Stop Asian Hate social media campaign in the US.

 


Bridgerton’s Phoebe Dynevor models Self-Portrait’s autumn–winter 2021–2 collection

Filed by Lucire staff/February 24, 2021/11.50



Nigel Shafran/Self-Portrait

Bridgerton’s Phoebe Dynevor is the face of Self-Portrait’s autumn–winter 2021–2 collection, photographed by Nigel Shafran.
   Given the UK’s difficulties with COVID-19, Self-Portrait forged on with showing its key looks with a more down-to-earth campaign, rather than a traditional fashion show, opting to photograph at Dynevor’s home in London. The aim was to capture a day at home with Dynevor, ‘finding joy in simplicity and solitude’.
   Malaysian-born Han Chong, Self-Portrait’s founder and creative director, noted, ‘As I was designing this latest collection, I was thinking a lot about the British sensibility and that effortless approach to British style, which I am so often inspired by. I felt we needed to work with someone to bring this to life rather than present the collection in a traditional show format, and having captured the hearts and imaginations of so many people over the last few months, I knew Phoebe would be the perfect woman. The moment I met her, I loved how down-to-earth she was whilst still having this incredible spirit and energy that perfectly emulates the attitude and values of the Self-Portrait brand. She is warm, independent, sensitive, expressive and completely captivating. It’s been a real joy getting to know and work with Phoebe and I’m incredibly excited to have her on this journey with us.’
   Dynevor added, ‘I was delighted and honoured that Han chose me to work with him and such a talented team on his latest collection. I first spotted one of his dresses on a photo shoot and it was an instant love affair. Han’s collections for Self-Portrait have always been an inspiration, I love the strong structures he creates from such delicate and stunning fabrics and this collection is a testament to his incredible work. I’m so proud to be a part of this new project and hope to have a chance to wear the pieces when life goes back to normal again!’
   Chong creative-directed the campaign, and was joined by Marie Chaix as stylist, Isamaya Ffrench on make-up, and Gary Gil on hair.
   The season sees a reworking of Self-Portrait’s staples, as well as new, relaxed styles, with an emphasis on simplicity and lightweight fabrics. Dresses, knitwear, cardigans and jumpers form part of the collection, in fabrics ranging from organic cotton to recycled polyester chiffon.
   Self-Portrait uses responsibly sourced fibres and began introducing organic cotton and recycled chiffon and polyester in 2019. Last year it introduced recycled viscose.
   The collection will begin retailing in July, both online at self-portrait-studio.com, and offline at Self-Portrait stores (including flagship stores in London, New York, Bangkok, Beijing, Shanghai, Chengdu, Shenzhen and Taipei), and select retailers.

 


Halle Berry fronts Finishing Touch Flawless campaign

Filed by Lucire staff/January 5, 2021/11.28



Academy Award-winning actress Halle Berry leads the campaign for Finishing Touch Flawless, the brand of beauty devices from Church & Dwight, with two commercials, Define and F-Words.
   Both commercials centre around the message of being yourself, embracing who you are, and bringing out the skin’s natural beauty.
   The first commercial promotes Finishing Touch Flawless’s Cleanse facial cleanser and massager; the second its 18 ct gold plated facial hair remover.
   ‘We have always viewed our tribe, the Flawless customer as diverse, savvy, and fearless, as well as independent and adventurous,’ said Hayley Parisi, Finishing Touch Flawless brand manager. ‘We work to bring these women creative solutions to common hair removal, skin, and beauty problems, and have developed high-quality, easy, and painless beauty devices designed to help every girl be her best version of herself. Our new campaign takes this position head-on and Ms Berry personifies the simplicity of real beauty.’
   The campaign will run through 2021. The Flawless line can be found at www.flawlessbeauty.com. US retailers include Ulta Beauty, Bed, Bath and Beyond, CVS, Rite Aid, Walgreen’s, and Walmart.
   Berry won the Academy Award for best actress for her role in the 2001 film Monster’s Ball. She began her career as a model and was the first runner-up in the Miss USA 1986 pageant.

 


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