Lucire: News


September 30, 2015

Kate Hudson is the Campari calendar model for 2016, photographed by Michelangelo di Battista

Alex Barrow/11.11

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Francesco Pizzo

Kate Hudson has been announced as the 2016 model for the iconic Campari calendar. The brand belongs to the namesake Italian wine company which produces the well-known apéritif. The drink itself is a palatable combination of bitter and sweet which is drawn on in the 2016 calendar theme.
   With a relevant setting of an upcoming presidential election, Hudson embodies separate roles of bitterness and seduction versus sweetness and subtlety, a play on the taste of the Campari red wine. ‘Each month embodies the different profiles Campari embodies, alongside Kate Hudson’s incredible talent and ability to switch from approachable, welcoming and sensual to audacious and seductive,’ said Bob Kunze-Concewitz, CEO of Gruppo Campari.
   Hudson, as a Hollywood actress and entrepreneur, said that she was honoured to work with the company in creating ‘two distinctive characters embodying bitter and sweet.’
   Fashion photographer Michelangelo Di Battista, who shot Hudson for the calendar, applauded both her and the company for their artistic direction in the project: ‘Campari is a brand that has always had a clear sense of æsthetic and well defined style … Kate’s enthusiasm and ability to switch between the two personalities allowed me to create images I hope are fresh, inspiring and imaginative.’
   With the images being officially unveiled on November 18, the Italian label is maintaining its reputation for their much anticipated calendar with the prominent presence of Kate Hudson. Past stars have included Eva Green, Uma Thurman, Penélope Cruz, Salma Hayek, Milla Jovovich, Olga Kurylenko and Jessica Alba.—Alex Barrow

Michelangelo Di Battista

Francesco Pizzo

Bar Refaeli, Pelé and Lapo Elkann celebrate Hublot’s Big Bang watch anniversary at new production warehouse

Alex Barrow/10.17

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Hublot, the luxury watch company, opened an expansive new production warehouse in Nyon, Switzerland on the 10-year anniversary of their iconic Big Bang watch on Tuesday.
   Three hundred guests from around the globe attended the opening event including ambassadors, VIP guests, friends of the company and journalists. The milestone ceremony was further endorsed by notable Hublot ambassadors Pelé, Bar Refaeli and Lapo Elkann who contributed to the handing over of keys ceremony.
   To celebrate the sweeping popularity of the large watch, the warehouse was developed to keep up with enormous production demand. With the first major production centre being built just six years ago, this feat recognizes and celebrates the vast success the company has had with their luxury watches.
   Owned by big-brand conglomerate LVMH, Hublot has consistently enhanced and cemented their reputation as high-quality, skilled watchmakers recognized the world over. Over the past decade the Big Bang watch has been celebrated at various award ceremonies internationally in Genève, Japan and the Middle East. With the rapid success of the company in such a short time, the decade anniversary celebrations of the Big Bang watch indicates that Hublot aren’t even considering slowing down their economic boom.
   Based in Switzerland, the new warehouse is destined to house over one hundred work stations which will bring Swiss employees up to over 400 people working for the company. Due to the high sales of the last decade, the company have afforded SFr 20,000,000 into the project. To further celebrate the acheivements, the company has launched a “decade of success” campaign across the 73 Hublot stores worldwide.—Alex Barrow

September 16, 2015

Naomie Harris, as Moneypenny, retrieves Sony’s Xperia Z5 in Spectre promotional tie-in

Lucire staff/2.50

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Ever since Moneypenny was reimagined as a former field agent in the shape of Naomie Harris, one might have wondered if she would see action again in the world of James Bond. Thanks to Sony in its new spot for its Xperia cellphone, she has, in a 60-second film that sees her retrieve the Z5 model in London on Bond’s behalf, showing that she’s not fully content sitting behind the desk outside M’s office.
   Sony, whose products are often seen used by MI6 in the James Bond films–Sony’s own connection to MGM and Columbia Pictures, the studios through which the films are released, helps—has released its promotional tie-in to help fuel the buzz for Spectre, the 24th EON Productions James Bond film starring Daniel Craig, to be released on October 26 in the UK.
   Filmed in South Bank, the spot also shows off the Sony RX100 IV camera, which captures super slow-motion footage.
   Daniel Kleinman, who has created many of the James Bond titles as the successor to “gunbarrel” designer Maurice Binder, and whose own association with Bond dates back to 1989 when he designed the music video to the theme to Licence to Kill, directed the film, through Rattling Stick. In a release, Kleinman said, ‘The campaign film truly captures the excitement of the chase, being on a mission and taking the viewer on the journey, all set against an iconic London backdrop.’ Kleinman will design the titles for Spectre.
   Harris noted, ‘London provides the perfect setting for the campaign film. Ultimately, at the centre of Bond is Britishness, so it was really important that the ad was shot here. It is not your traditional commercial; it’s an action-packed mini-movie in itself.’
   Kazuo Hirai, President and CEO, Sony Corporation added, ‘Sony has been a proud partner of the iconic Bond films since Casino Royale [2006]. While both the Xperia Z5 and RX100 IV are action-packed and full of features, they are also real, everyday-life gadgets.’
   The Sony Xperia Z5 will be available globally from October.

September 2, 2015

Sofia Vergara launches second fragrance, with live appearance on HSN in October

Lucire staff/23.58

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Parlux and Sofia Vergara have teamed up for a second fragrance, which the actress will launch live on HSN on October 22.
   The new fragrance, called Love by Sofia Vergara, follows from the original Sofia, and is an oriental, fruity fragrance, with top notes of mandarin, passionfruit and orange blossom, mid-notes of purple Andean orchid, magnolia, and Colombian coffee flower, and basenotes of amberwood, ambrette seeds and vanilla.
   The bottle is in the style of a multi-faceted emerald, as a tribute to Vergara’s native Colombia.
   The eau de parfum retails for US$55 for 100 ml and US$32 for 50 ml, and will be available across the US, and via, Perfumania and
   ‘I want my brand to reflect the many aspects of a woman’s life. Love is for the woman who truly enjoys being a woman … and loves who she is,’ said Vergara in a release.
   ‘Sofia is the ideal partner and a terrific collaborator. She knows what she likes, is open to new ideas and has a pulse on what women want today. Her innate charisma, passion and energy charges up a room as she has the ability to stir people’s creativity, passions and emotions,’ said Donald Loftus, president of Parlux Ltd.
   Vergara will share video footage via her social media channels in the meantime, and will introduce a Love by Sofia Vergara gift set when she appears on HSN next month.

August 27, 2015

Lucy Hale is Blowpro’s new celebrity ambassador, with new campaign starting late August

Lucire staff/23.53

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Blowpro, the blow-out experts who started with a blow-dry bar in the Meatpacking District in Manhattan 10 years ago and has since extended into a line of hair care specially designed for better blow-dry results, has announced that Pretty Little Liars actress and singer Lucy Hale is its new ambassador. The campaign kicks off in late August, with behind-the-scenes imagery featuring Hale with three looks—a beach wave, braided up-do and smooth blow-out—created using the Blowpro Titanium blow-drier, Faux Dry Dry shampoo and Textstyle dry-texture spray. Amanda Friedman photographed the campaign, and Matthew Pappas served as videographer; it was shot at Smashbox Studios over the summer.
   Hale’s preview video is a comprehensive introduction to the products, giving context to Blowpro’s website and Facebook page (at, not She also gives tips on how she uses the various Blowpro products.
   Blowpro is available at ULTA, Nordstrom, Beauty Brands and other specialty retailers in the US.

August 15, 2015

Jennifer López and her collection headline Endless Jewelry’s entry into New Zealand

Lucire staff/0.39

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Michael Becker/Fox

Jennifer López has collaborated with Endless Jewelry, and fronts the campaign for the Danish jewellery brand as it launches into New Zealand this month.
   The actress and singer has created her own range of charms and bracelets, to be sold in New Zealand under the Jennifer López Collection.
   She had worn items from the range during the most recent season of American Idol.
   The Endless range features a wide selection of leather bracelets in single, double and triple wraps, and over 600 charms in silver-, rose gold- and gold-plated finishes. Customers will be able to express their own unique style, with charms retailing from NZ$40. New charms and bracelet colours are released regularly.
   Endless is now available in 24 markets and 3,500 stores worldwide. New Zealand stockists can be found by calling 64 9 294-8692.

July 23, 2015

Eva Longoria in New Zealand to launch Specsavers’ 2015 Spectacle Wearer of the Year competition

Lucire staff/3.58

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Eva Longoria is currently in Auckland, New Zealand to launch Specsavers’ 2015 Spectacle Wearer of the Year competition.
   As an ambassador for the brand, Longoria joins fellow judges comedian Jeremy Corbett and L’Oréal Professionnel Stylist Peter Dutton to find the country’s most stylish specs’ wearer.
   She follows in the footsteps of Sarah Michelle Gellar, Christina Hendricks, Colin Mathura-Jeffree, and Gok Wan.
   As a wearer of glasses herself, Longoria says she is conscious of how she looks in her frames. ‘Wearing glasses is all about having fun and embracing your style. Whether I’m on set filming, studying or at a special event, accessorizing my look with glasses gives me confidence and allows me to make the ultimate style statement,’ she said in a release.
   The winner receives an all-expenses-paid trip with a friend to Los Angeles to meet Longoria. Six finalists win a trip to Auckland for a night of entertainment with Corbett, and a professional photo shoot and style consultation. Entries are now open at

July 22, 2015

Sarah Jessica Parker is the new face of Jordache for fall ’15

Lucire staff/1.05

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Jordache has announced that actress Sarah Jessica Parker is the new face for the Jordache Look and the Jordache women’s collection, with a new campaign photographed by Michael Thompson.
   ‘We are thrilled to have Ms Parker as the brand’s new face. We wanted someone who is not only a fashion icon, but also represents the fashion industry. Ms Parker is a mother, entrepreneur and a well-respected force in fashion,’ said Liz Berlinger, president of Jordache, in a release.
   The Jordache Look collection is available through and the women’s collection exclusively through Wal-mart.
   The Jordache Look collection, which launched last month, priced from US$89 to US$149, marks the brand’s first ecommerce line, with some of its heritage styles that include the Jordache horse-head logo on the coin pocket. More modern styles are also available in four-way stretch fabrics and classic washes.
   The Jordache collection for autumn 2015 begins at US$16·44 at Wal-mart in the US and Canada, and online through its website,
   Jordache also notes that it will sell unique pieces crafted from vintage Jordache jeans from the 1970s and 1980s and restyled by a local artisan, including a black leather jacket, for US$300–US$500.
   In addition, Jordache has created one-of-a-kind pieces, each handcrafted from vintage Jordache jeans from the late 1970s and 1980s and restyled by a local artisan. These unique pieces, which will also include an iconic black leather jacket, will be sold for $300-$500.

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