Lucire: News


September 1, 2016

Pandora emphasizes each woman’s individual style with autumn–winter 2016–17 collection campaign

Bhavana Bhim/23.43

Above: Celebrity stylists Micaela Erlanger, Caroline Issa and Rebecca Corbin-Murray.

Pandora has partnered with three celebrity stylists to showcase its range’s versatility for the autumn 2016 season, with Micaela Erlanger, Caroline Issa and Rebecca Corbin-Murray working with a woman, Ella, who begins by sharing a few personal facts about herself. From this interaction, the stylists are tasked to interpret her personality through a styled look that is influenced by the season’s biggest trends and accentuated by Pandora’s autumn 2016 jewellery collection.
   In the documentary-style film, The Look of You, each stylist unveils her looks, reflecting a key seasonal trend that complements Ella’s personality, including Gothic romance, metallics and feminine florals. Ella winds up taking the stylists’ advice and choosing her own items from Pandora, highlighting the unique style of every woman.
   â€˜I think jewellery tells your own personal story,’ says Erlanger. ‘Whether it’s layering necklaces or mixing metals, or owning that statement ring or charm bracelet that you can add to or pass down. I look for pieces that are an extension of my personality and think it’s important to choose jewellery that speaks to you.’
   Pandora invites others to share their advice, sharing it on its website with other women who want to find their individual stylistic voice.
   The Look of You can be viewed at Pandora’s website, released today.—Bhavana Bhim

August 31, 2016

Mumm showcases Grand Cordon, delivering by drone; Anna White launches; Karl Lagerfeld débuts autumn campaign

Bhavana Bhim/19.24

Karl Lagerfeld

On August 30 and 31, the new Mumm Grand Cordon champagne was exhibited at Croatia’s Hula Hula Beach Club. For each order of champagne at the Club, a bottle was flown over the sea by a drone. Music accompanied the delivery—those receiving the champagne would get a particularly special experience, emphasizing Mumm’s current ‘celebrate’ theme, and its taste for daring innovation.
   The new bottle was created by Ross Lovegrove and has no front label. The G. H. Mumm signature and emblem are printed directly on to the glass, while the Cordon Rouge sash is actually a real red ribbon indented in the glass. The new design meant changes to the traditional champagne production process.
   Karl Lagerfeld Paris has launched its autumn 2016 advertising campaign, Love from Paris, Karl ××, coinciding with the label’s launch in North America. Lagerfeld himself art-directed and photographed the campaign, which was styled by Charlotte Stockdale, and modelled by Joan Smalls and Hailey Baldwin. It’s a predominantly black-and-white collection with colour splashes, featuring prêt-à-porter clothes and accessories.
   Also on the theme of new and luxury: a new leathergoods label, Anna White, has launched in New Zealand, with a contemporary line consisting of the AW1 tote, Liberty shoulder bag and Protagonist clutch. Right now, Anna White is also offering a limited-edition Classique tote, retailing at NZ$650. The range has simple lines with a quality look. It’s the ideal chance to own stylish bags before others jump on board—Anna White’s off to a good start.—Bhavana Bhim with Lucire staff

July 26, 2016

News in brief: new releases from Kenneth Cole and Madam C. J. Walker; London Fashion Week on Instagram

Lucire staff/12.11

Kenneth Cole’s Black Bold fragrance, from Parlux, is an evolution of the earlier Kenneth Cole Black. The men’s fragrance, on sale in August, is inspired by New York, and is aimed at ‘the man who will take on any challenge, regardless of the odds and who is brave enough to believe that they can make an impact,’ says the company. Kenneth Cole himself notes, ‘For more than 30 years, the company has embraced the essence of New York—its boldness, its energy, and its diversity. I wanted Black Bold to do just that: to celebrate the confident individuals who are the protagonists in their own personal stories of resilience, optimism, and ambition.’
   Cole collaborated with Firmenich master perfumer Harry Fremont. The new scent has top notes of citrus and herbal tones, rounded out with ground nutmeg and a touch of lotus flower, and finished with elements of wood and leathery musks. The campaign, featuring model and artist David Alexander Flinn, was shot by Gregory Harris. The eau de parfum begins at US$46 for 1 fl oz; US$58 for 1·7 fl oz; and US$76 for 3·4 oz.
   Meanwhile, Madam C. J. Walker Beauty Culture’s Jamaican Black Castor & Murumuru Oils Defining Butter Crème has launched at Sephora and, retailing at US$26. The new hair formula revives and gives body to hair, helping give soft curls. The Crème features murumuru oil, giving a conditioning coating that seals in moisture. It is paraben-, sulphate-, and phthalate-free.
   Finally, the British Fashion Council has joined the Instagram age, and invites netizens to follow London Fashion Week for spring–summer 2017 at @londonfashionweek.

July 19, 2016

Gigi Hadid helms Tommy Hilfiger’s The Girl fragrance campaign

Bhavana Bhim/15.18

Tommy Hilfiger has announced the launch of The Girl by Tommy Hilfiger, a new eau de toilette, with a campaign featuring Gigi Hadid, the company’s global ambassador for womenswear, accessories and fragrance.
   Launching at the end July 2016, the new scent is anchored in a dynamic digital campaign, which reflects Gigi’s optimistic attitude, confidence and effortlessly cool style. As part of her ambassadorship, Gigi has also teamed with the iconic American designer to create her first capsule collection, which further celebrates her modern take on style fused with Hilfiger’s signature “classic American cool” heritage.
   Hadid explained, ‘The Girl means being true to yourself and having fun while you’re at it. For me, that’s appreciating every moment, laughing at myself and surrounding myself with everything that makes me feel happy.’ Her influential attitude and fun-loving personality is encapsulated in the campaign.
   The scent opens with a burst of green pear, violet leaf and green figleaves before moving to the heart of velvety jasmine petals and silky muguet. Cedarwood and cashmeran envelop the fragrance for its signature finish that captures Hadid’s sense of individuality and confidence.
   The Girl by Tommy Hilfiger eau de toilette will be available at exclusive retailers.—Bhavana Bhim

June 17, 2016

Sponsored video: Chris Fonseca breaks barriers, with Smirnoff Ice Electric

Lucire staff/14.12

Via Chris Fonseca, on Instagram

We love ideas that challenge convention (otherwise this title wouldn’t exist), and Chris Fonseca’s work does just that.
   He’s a dancer, choreographer and dance instructor who happens to be profoundly deaf after suffering meningitis as a child. But that didn’t stop Fonseca from developing a love of dance, and it’s that love that the Smirnoff Ice Electric Flavors range taps into with its latest campaign.
   This hasn’t been created cynically for marketing Smirnoff—Fonseca has been teaching in South London, where both deaf and hearing people go to learn how to dance. He has, however, taken the idea across the Atlantic thanks to Smirnoff, and you can see his New York class for yourself on social media (check out Fonseca’s Instagram at for more). Among those at one New York class were Jeremy Strong, a choreographer for Jason DeRulo, and C. J. Salvador, a dancer for Justin Bieber, notes Vibe, which attended in May.
   Fonseca’s absolutely right: there’s no reason a deaf person cannot be great at dancing, and he gets his students to count the beat through vibrations, especially the bass. He further incorporates the lyrics of the song into his dance. His aim is to break barriers, and to make sure that that deaf people can do whatever they wish. ‘[Being deaf] does not stop me from making everyday achievements,’ he told the BBC.
   â€˜I always say to those young people not feeling body-positive to keep going, like everyday barriers, challenges, keep going: you don’t know how close you are to making a breakthrough. Keep believing anything is possible. Your time is coming soon.
   â€˜My motto is: dreams don’t work unless you work. Dreaming, believing, and achieving.’
   A very telling image on his Instagram shows Fonseca leading his class and on the mirror are the words, ‘How do you know if you don’t try?’, a term that he has hashtagged as well. Smirnoff, meanwhile, has taken more polished shots for its Ice Electric campaign, promoting its non-carbonated, plastic-bottled line—their idea is that you can take your Smirnoff drinks on to the dance floor more readily than when it was bottled in glass.
   His teaching has reached the media, including a cover story for the British Deaf News, which he hashtagged as his proudest moment.

Post sponsored by Smirnoff

June 16, 2016

Gigi Hadid fronts Stuart Weitzman’s autumn 2016 campaign, shot by Mario Testino

Lucire staff/12.27

Mario Testino

Gigi Hadid is really getting noticed this year, starring in a campaign for Stuart Weitzman launching for autumn 2016.
   Shot by Mario Testino, the black-and-white campaign is, like the spring 2016 one, minimalist—but this time, Hadid is not accompanied by fellow models Joan Smalls and Lily Aldridge.
   The campaign, according to the company, is meant to channel ‘strength and motion’ and Testino was chosen to give the campaign an editorial feel.
   It has been inspired by Hadid’s work-out regimen and shows Hadid boxing and jumping.
   The campaign launches in the US, Italy, France, the UK, the UAE, Germany, Spain, and through Asia. Outdoor advertising will run in LA, New York, Milano, Paris and Hong Kong. Additional video will appear at the Stuart Weitzman website and at its boutiques.

May 5, 2016

Margot Robbie to model in Deep Euphoria Calvin Klein fragrance campaign

Lucire staff/14.03

Neil Rasmus/BFA

Australian actress Margot Robbie is the new face of Calvin Klein’s latest women’s fragrance, Deep Euphoria Calvin Klein.
   The Coty fragrance will début in August, with Robbie appearing in print and on TV. It builds on the goodwill of the existing Calvin Klein Euphoria fragrance.
   â€˜Ms Robbie perfectly embodies the modern femininity of the empowered deep euphoria woman that we believe will resonate with women around the world,’ said Vincent Brun, senior vice-president of global marketing for Calvin Klein Fragrances at Coty Inc.
   â€˜We are thrilled to work with Ms Robbie on this exciting addition to the Calvin Klein Fragrances portfolio,’ said Melisa Goldie, chief marketing officer for Calvin Klein, Inc. ‘Her beauty and talent is an expression of the incredible legacy of women who have been captured in Calvin Klein campaigns over the years.’
   Robbie first came to prominence with her role in Martin Scorsese’s The Wolf of Wall Street, opposite Leonardo DiCaprio, and had the female lead in Focus, opposite Will Smith. She also appeared briefly in The Big Short, based on the Michael J. Lewis book. She will appear this summer as Jane Porter in The Legend of Tarzan opposite Alexander SkarsgÃ¥rd, and as Harley Quinn in Suicide Squad, which reunites her with Smith, and which also stars Jared Leto.
   She follows in the footsteps of Kate Moss, Scarlett Johansson, Christy Turlington, Natalia Vodianova, Rooney Mara, Diane Krüger and Doutzen Kroes.

Ashley Graham, Amanda Bingson and others lead Swimsuitsforall campaign encouraging body positivity

Lucire staff/13.40

Russell James

Online retailer Swimsuitsforall, which specializes in superior, well fitting swimwear for curvy women, has launched its summer campaign, hashtagged #MySwimBody.
   Modelled by Sports Illustrated 2016 Swimsuit Issue cover girl Ashley Graham, activist and model Philomena Kwao, 56-year-old silver fox Nicola Griffin, photographer and mother Jessica Lavoie, and professional athlete and Olympian Amanda Bingson, the campaign kicks off with a video, designed to make women feel empowered, removing the dread many feel when shopping for swimwear.
   Swimsuitsforall wants to encourage women to share a photo of themselves on social media with the #MySwimBody hashtag, proudly showing off their curves, challenge a friend to do the same—with the aim of having 10,000 women take up the cause, regardless of their shape, age or size.
   Graham said in a release, ‘I love bikini season, and I hope the #MySwimBody movement helps every woman feel confident and sexy this summer. I’ll be sharing selfies of my swim body all season long and hope that women across the country feel inspired to do the same.
   â€˜Beauty is beyond size, and we are calling on women everywhere to embrace their curves, especially at the beach or by the pool.’
   â€˜This is the summer of #MySwimBody, when we are encouraging all women to let go of their inhibitions and lose the cover up at the beach,’ said Moshe Laniado, CEO and president of Swimsuitsforall. ‘Swimsuitsforall celebrates all different body types and we’re so proud to once again be leading a movement that inspires women everywhere to feel confident and comfortable in a swimsuit this summer.’

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