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Erdem is H&M’s next guest designer—director Baz Luhrmann will helm the film campaign


NEWS  by Lucire staff/July 13, 2017/16.04


H&M

H&M’s latest designer collaboration is with Erdem—and if that wasn’t big enough news, the Swedish giant has enlisted the visionary Australian director Baz Luhrmann to create the film to promote the new range.
   The two talents are perfectly suited: Erdem, created by the Canadian-born, UK-based Erdem Moralioglu, focuses on the ideas of history and personal narrative, finding him favour aming celebrities including the Duchess of Cambridge, Jessica Alba, and Kate Bosworth, while Luhrmann’s films tell fantastic stories that embody imagination and startling visuals. The new collection, which débuts on November 2 in selected stores and online at hm.com, promises to have a spectacular kick-off.
   As with his predecessors, Moralioglu will reinterpret his earlier collections for the collaboration and, for the first time, he will create a menswear collection.
   H&M says he will reinterpret his most celebrated prints and textiles for the Erdem × H&M collection.
   â€˜I am so happy to collaborate with H&M, and to explore my work on a whole new scale including a menswear collection which I have never done before. It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time,’ said Moralioglu.
   â€˜For me, fashion is always about more than just clothing, it is a form of expression—a standalone art form. I am excited to be collaborating with Erdem and H&M to reveal the story of this unique collection,’ said Luhrmann.
   H&M’s creative adviser, Ann-Sofie Johansson, said, ‘From the moment we started talking with Erdem about the collaboration, I was captured by his vision. For Erdem × H&M he has created an enchanting world full of beauty, delicacy and rich details. These are special pieces you will want to wear forever.’


Erdem × H&M teaser, by Baz Luhrmann by Lucire

Game of Thrones’ and X-Men’s Sophie Turner named Wella Professionals’ brand ambassador


NEWS  by Lucire staff/June 21, 2017/21.24

Sophie Turner, the 21-year-old actress who rose to fame in the HBO TV series Game of Thrones, is the new brand ambassador for Wella Professionals.
   Turner boasts a five million following on Instagram, as well as having a profile through Game of Thrones and the X-Men film series.
   The company says she was chosen because she pushed ‘style boundaries, , making fearless and bold hair-colour transformations.’
   Turner said, ‘I’m honoured to be named the face of Wella Professionals, an iconic beauty brand that encourages women like me to be bold in their choices. Working with them is a great creative collaboration because it gives life to my on-screen characters and allows me to express my personality off-screen, as well.’
   Kicking off next month, she will appear in Wella Professionals’ summer and autumn campaigns. Wella Professionals’ global artist, Sonya Dove, worked with celebrity hairstylist Christian Wood on the campaign. Turner will also appear in global marketing, print and digital advertising, in-store displays, and social media (hashtag #sophiexwella).
   Wella Professionals is targeted at the trade, focusing on salon hair products, professional hair colours and beauty services.
   Laura Simpson, chief marketing officer for Coty Professional Beauty, said, ‘She’s an exceptionally talented artist who represents a generation of women which like to express themselves by wearing premium-looking, sophisticated hair colour. Exceptional hair colour results are only possible in the salon and using the best products and services, something which Wella Professionals proudly offers Sophie as well as millions of women and men around the world.’
   Previously part of Procter & Gamble, Wella was sold to Coty, Inc. in 2015, alongside Max Factor, Cover Girl, Clairol, and P&G’s fragrance business.
   The brand itself dates back to 1880.

Alessandra Ambrosio models for Cîroc in campaign shot by Mario Testino—first image released


NEWS  by Nathalia Archila/February 13, 2017/22.25


Mario Testino

Above: The official image released by Cîroc to promote its new campaign with Alessandra Ambrosio.

Brazilian model and actress Alessandra Ambrosio is the new face of vodka brand Cîroc, for its campaign, dubbed On Arrival. The campaign will follow Ambrosio during an entire year of her life through the biggest fashion events and on-trend party destinations. With her modelling credentials including Victoria’s Secret, Dolce & Gabbana, Christian Dior, Giorgio Armani, Rolex and Calvin Klein, Cîroc felt she was an ideal match for its ‘playful luxe’ positioning.
   Owner Diageo wants Cîroc to be seen as a brand that’s exclusive, present at celebrity parties and fashion shows that only VIPs can attend, including summer events and New Year celebrations—and that customers can live this lifestyle through it.
   The campaign will include social media, and a photo shoot by Mario Testino. In a release, Testino said, ‘Shooting this campaign with Alessandra has been amazing. She has this quality that captivates everyone when she walks into a room. Alessandra is that person who captures the style and sparkle that Cîroc represents.’
   Three images will be released across the year, supported with exclusive behind-the-scenes content. The first was already released, showing Ambrosio preparing backstage at an iconic party.
   Samantha Reader, global marketing director for Diageo Reserve, said, ‘Cîroc On Arrival is all about celebrating moments of success and being at the forefront of what’s hot … Ciroc is for those who dream big, aspire to greatness and recognize the importance of celebrating success when it arrives. Alessandra embodies this in everything she does, and we’re looking forward to celebrating with her this year.’—Nathalia Archila


Top: Behind the scenes images from Alessandra Ambrosio’s shoot. Above: Alessandra Ambrosio and photographer Mario Testino.

Ashley Graham releases limited-edition swimwear line for Swimsuits for All


NEWS  by Nathalia Archila//9.57

Model Ashley Graham has launched a limited-edition swimwear collection, Ashley Graham × Swimsuits for All, that celebrates ‘every body, every age, every beautiful’. Graham, who modelled one of the three covers in last year’s Sports Illustrated Swimsuit Issue, sees her new collection make its first promotional appearance in the 2017 number this week.
   The new collection features a 16-piece line of bikinis, one-pieces and cover-ups priced between US$70 and US$150. It is the brand’s first full collection available in US sizes 6 to 22, available at SwimsuitsforAll.com.
   The campaign’s photographs and video were shot in San Juan, Puerto Rico, and encourages women to celebrate their uniqueness. The collection was inspired by the festive spirit of the island.
   â€˜I was so excited to shoot with local women for this shoot, non-models who represent all different body shapes, proving that everyone can look gorgeous in my swimsuits,’ said Graham. ‘”We’re continuing to shift perceptions of beauty and encouraging more [inclusiveness] in the fashion industry. I’m proud that my collection is the first to offer sizes 6 through 22, and I cannot wait to see even more ladies rock these sexy suits!’—Nathalia Archila

Rankin photographs Triumph’s spring 2017 campaign, starring Jessica Hart


NEWS  by Lucire staff/January 12, 2017/10.42



Triumph has hired top photographer Rankin to shoot its spring–summer 2017 lingerie campaign, with Australian model Jessica Hart its main face for the season.
   Triumph says the season marks a new creative direction, though the message isn’t dissimilar to its previous one: women should be able to find the correct intimate apparel to fit them. The brand has continued to use its Find the One message.
   There is more of an acknowledgement that women have many roles in their lives, and that Triumph can fit every occasion.
   Rankin said of the campaign, ‘The images are modern, accessible and incredibly confident. We’re really pushing the fact that it’s not just for the “perfect” women. Triumph is for every woman and every woman can wear Triumph and feel really confident in it.’
   On Jessica Hart, Rankin said, ‘She is the sort of person I’ve always wanted to photograph. I love empowered women and she’s really empowered.’
   Hart said, ‘It’s a really cool new look and I’m super excited to be part of it—representing this playful side of Triumph that speaks to all women. Triumph understands that women play so many roles in their everyday life—we’re fascinating creatures! A huge part of being yourself is feeling comfortable. One day you might feel more like being cozy and supported, another you might want to feel sexy and strong. The exceptional fit and comfort of Triumph products lets you be whoever you want to be and that’s something I really love.’







In brief: Belstaff shows autumn–winter 2017–18; Chanel previews spring ’17 advertising


NEWS  by Lucire staff/January 10, 2017/19.25




Belstaff

Belstaff has shown its autumn–winter 2017–18 collection in London, for both men and women. The Jolly Roger collection, inspired by World War II Royal Navy uniforms, even has vintage wax treatments on some designs to give them a worn look. Belstaff notes that the pea and duffle coats have been re-created, while the parka is based on a Belstaff design created for the British military in 1960. Creative Director Delphine Ninous said, ‘The formal naval-inspired pieces are contrasted with a more rugged and free-spirited look appropriate to downtime on the docks. This sense of temporary escapism is reflected in edgier elements such as naval tattoo designs and the Jolly Roger flag, giving a sense of rebellion and individuality.’ Tones are red, brown, blue and military green; base colours are charcoal grey, black and navy, with highlights in spruce teal, sanderling, cardinal red and burnished gold.



Belstaff

   Meanwhile, Chanel has previewed its advertising campaign for its spring–summer 2017 prêt-à-porter collection. The campaign itself has been overseen by Karl Lagerfeld, with contrast at its core. A pop Lolita metamorphoses into a cyberpunk; a tweed jacket has an electronic circuit board as a motif; an off-white silk and lace coat covers a black babydoll. There’s a startling modernity to the images, tying in to the Data Center Chanel catwalk show in Paris last October, which saw high-tech meet the 1990s.









Chanel

Kristen Stewart, Caroline de Maigret, Pharrell Williams, Cara Delevingne in Chanel bag campaign


NEWS  by Lucire staff/January 5, 2017/10.06

Kristen Stewart, Caroline de Maigret, Pharrell Williams and Cara Delevingne will appear in Chanel’s new campaign for its Gabrielle bag. The new advertisements break April 3.
   All four have links to Chanel, either as campaign faces over the years, or, in the case of de Maigret, having a friendship with Karl Lagerfeld.
   The Gabrielle bag was first shown at the house’s spring–summer 2017 prêt-à-porter catwalk show. The bag has a thermo-formed base, a light calfskin body, and a double chain in leather with golden and silver metal. The look was inspired by the shape of augmented reality glasses, and by the binocular cases seen at racecourses.
   In creating the Gabrielle, Lagerfeld pays tribute to Gabrielle Chanel’s 1955 original handbag.

Jessie J and Make Up For Ever team up for #Iamanartist; video shot by Rankin


NEWS  by Cecilia Xu/December 2, 2016/19.20

Make Up For Ever has announced an artistic collaboration with iconic superstar and artist Jessie J, to advocate and celebrate self-expression through make-up.
   â€˜Life is a stage’ is what Make Up For Ever believes in: that people are the artists of their own lives, and this was the driving force behind the #Iamanartist campaign with Jessie J.
   â€˜I enjoy revealing different parts of my personality in my look which makes Make Up For Ever such a great partner,’ said Jessie J. ‘The core of the brand is what I am about: creating characters to showcase who you are, exploring and expressing yourself in the way you want through make-up, colours and energy. I definitely feel that my make-up reflects how I feel whether you want to do just a lip or a full-blown smoky eye, your mood can be reflected in your make-up and this is why “Life is a stage”!’
   The collaboration is introduced with Jessie J covering Frankie Valli’s original song ‘Can’t Take My Eyes off You’ in a new video directed by Rankin. Sammy Mourabit has created her make-up in upcoming visuals and videos.
   The campaign’s purpose is to ignite the artistic spirit, inviting make-up enthusiasts to get creative, and express themselves throughout the year with the hashtag #Iamanartist, uniting them in a community of inspired individuals.
   Founded in 1984 by make-up artist Dany Sanz, Make Up Forever offers a wide collection of vivid colours, face and body foundations, and expert artisan formulas.—Cecilia Xu

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