Lucire

Lucire: News

Share 


December 17, 2014

Belvedere Vodka kicks off James Bond partnership, with Lily Cole, Tinie Tempah, Pixie Geldof, Amber Atherton

Lucire staff/0.30

Pin It



The $300 million budget set aside for Spectre, the 24th Eon James Bond film, will need a marketing bonanza. After Aston Martin revealed its DB10‚ÄĒ10 cars built exclusively for the film and not general sale‚ÄĒand Jaguar Land Rover confirmed that they would be supplying a C-X75 and Range Rover vehicles, Belvedere Vodka is next, launching its global partnership with James Bond at the Bond in Motion exhibition at the London Film Museum last night.
   Guests included Lily Cole, Tinie Tempah, Amber Atherton, Pixie Geldof, Douglas Booth, Kim Hersov, Ella Catliff and Christophe Navarre, while Belvedere president Charles Gibb played host.
   Belvedere’s limited-edition bottles see the Belvedere palace replaced with an image of the MI6 headquarters from the film, while its trade-mark blue will be changed to green, on one. These will be limited to 100 bottles. The second change will be to Belvedere’s Silver Sabre bottles.
   The marketing programme commences in February, with point-of-sale promotions. Updates will be put on Belvedere’s Instagram account.
   Spectre, which is named after the fictional terrorist organization from the Ian Fleming novels, will premi√®re on November 6, 2015. Daniel Craig will return as the super-spy, and the cast includes Monica Bellucci, L√©a Seydoux, Andrew Scott, Dave Bautista, Naomie Harris, Ralph Fiennes, and Christoph Waltz as the villain. Barbara Broccoli and Michael G. Wilson produce, while Sam Mendes (Skyfall) returns to direct.




Share 'Belvedere Vodka kicks off James Bond partnership, with Lily Cole, Tinie Tempah, Pixie Geldof, Amber Atherton' on Delicious Share 'Belvedere Vodka kicks off James Bond partnership, with Lily Cole, Tinie Tempah, Pixie Geldof, Amber Atherton' on Digg Share 'Belvedere Vodka kicks off James Bond partnership, with Lily Cole, Tinie Tempah, Pixie Geldof, Amber Atherton' on Facebook Share 'Belvedere Vodka kicks off James Bond partnership, with Lily Cole, Tinie Tempah, Pixie Geldof, Amber Atherton' on Fark Share 'Belvedere Vodka kicks off James Bond partnership, with Lily Cole, Tinie Tempah, Pixie Geldof, Amber Atherton' on Google+ Share 'Belvedere Vodka kicks off James Bond partnership, with Lily Cole, Tinie Tempah, Pixie Geldof, Amber Atherton' on LinkedIn Share 'Belvedere Vodka kicks off James Bond partnership, with Lily Cole, Tinie Tempah, Pixie Geldof, Amber Atherton' on Newsvine Share 'Belvedere Vodka kicks off James Bond partnership, with Lily Cole, Tinie Tempah, Pixie Geldof, Amber Atherton' on Orkut Share 'Belvedere Vodka kicks off James Bond partnership, with Lily Cole, Tinie Tempah, Pixie Geldof, Amber Atherton' on Pinterest Share 'Belvedere Vodka kicks off James Bond partnership, with Lily Cole, Tinie Tempah, Pixie Geldof, Amber Atherton' on reddit Share 'Belvedere Vodka kicks off James Bond partnership, with Lily Cole, Tinie Tempah, Pixie Geldof, Amber Atherton' on StumbleUpon Share 'Belvedere Vodka kicks off James Bond partnership, with Lily Cole, Tinie Tempah, Pixie Geldof, Amber Atherton' on Twitter Share 'Belvedere Vodka kicks off James Bond partnership, with Lily Cole, Tinie Tempah, Pixie Geldof, Amber Atherton' on vk.com Share 'Belvedere Vodka kicks off James Bond partnership, with Lily Cole, Tinie Tempah, Pixie Geldof, Amber Atherton' on Add to Bookmarks Share 'Belvedere Vodka kicks off James Bond partnership, with Lily Cole, Tinie Tempah, Pixie Geldof, Amber Atherton' on Email Share 'Belvedere Vodka kicks off James Bond partnership, with Lily Cole, Tinie Tempah, Pixie Geldof, Amber Atherton' on Print Friendly
December 8, 2014

Sponsored video: Airbnb gives you a home, not a space

Lucire staff/14.19

Pin It

A Lucire special promotion


While Lucire has traditionally talked about flash accommodation at luxury resorts, there is a whole market that many now prefer: short-term living quarters where everyday people can be a host to travellers, bridging the gap between Couchsurfing and a hotel.
   Started in 2007 by Brian Chesky and Joe Gebbia, offering their own loft up for those attending the Industrial Design Conference that year. They turned their living room into a guest room, with three air mattresses, and gave a homemade breakfast. The site, Airbedandbreakfast.com, launched the following year after a third founder, Nathan Blecharczyk, joined Chesky and Gebbia. The name was later shortened to Airbnb.com.
   Now with 800,000 listings in 33,000 cities and 192 countries, Airbnb has reached a level of maturity, and d√©buted a new identity and tagline earlier this year. ‚ÄėBelong Anywhere‚Äô reiterates what Airbnb is all about. As Chesky puts it, their first guests in 2007 ‚Äėlearned our favourite places to grab coffee, ate the best tacos in the city, and had friends to hang out with whenever they wanted. They were thousands of miles from where they lived, and yet they felt right at home.‚Äô A house, he says, is just a space, but ‚Äėa home is where you belong.‚Äô The rewards to staying with an Airbnb property are personal, not financial, because people can connect, rather than have the bland experience of some of the mass-market spaces.
   They‚Äôve even gone so far as to allow people to make their own Airbnb logos, provided they roughly follow the official symbol, and like all of the best ones, it‚Äôs remarkably easy to draw and identify. A revamped website and a new commercial have come as part of the rebrand, the latter showcasing the variety of places that a typical Airbnb customer might find on the website. Littered cleverly through the animated ad are Airbnb logos and, being an internationally targeted spot, all manner of homes and locations are suggested, from ch√Ęteaux to beach bungalows.
   Chesky notes that since he co-founded the business, he has been invited to the wedding of one of his guests. One host who was trapped in his house during the 2011 London riots was fine‚ÄĒas seven of his former guests went to see if he was OK. And another offered up her home for free during Hurricane Sandy. These are all examples that Chesky says have made Airbnb far more personal than the mass-market experiences.


Article sponsored by Airbnb

Share 'Sponsored video: Airbnb gives you a home, not a space' on Delicious Share 'Sponsored video: Airbnb gives you a home, not a space' on Digg Share 'Sponsored video: Airbnb gives you a home, not a space' on Facebook Share 'Sponsored video: Airbnb gives you a home, not a space' on Fark Share 'Sponsored video: Airbnb gives you a home, not a space' on Google+ Share 'Sponsored video: Airbnb gives you a home, not a space' on LinkedIn Share 'Sponsored video: Airbnb gives you a home, not a space' on Newsvine Share 'Sponsored video: Airbnb gives you a home, not a space' on Orkut Share 'Sponsored video: Airbnb gives you a home, not a space' on Pinterest Share 'Sponsored video: Airbnb gives you a home, not a space' on reddit Share 'Sponsored video: Airbnb gives you a home, not a space' on StumbleUpon Share 'Sponsored video: Airbnb gives you a home, not a space' on Twitter Share 'Sponsored video: Airbnb gives you a home, not a space' on vk.com Share 'Sponsored video: Airbnb gives you a home, not a space' on Add to Bookmarks Share 'Sponsored video: Airbnb gives you a home, not a space' on Email Share 'Sponsored video: Airbnb gives you a home, not a space' on Print Friendly
Filed under: branding, travel
November 21, 2014

News in brief: Kendall Jenner chooses District; you choose for Charlie’s; Alejandra Alonso models Carrera y Carrera

Lucire staff/3.44

Pin It



District notes that Kendall Jenner, the new face of Estée Lauder, wears a top from its range. The blush pink top retails for US$108. Blake Lively had also recently chosen District for a photo shoot for her new website, Preserve.


   Charlie’s wants New Zealand customers to try their Straight Up cola, and decide whether it should become a permanent part of its range. Kiwis are invited to post their feedback with a thumbs-up or thumbs-down selfie, or simply write a few words, at Charlie’s Facebook or Instagram, using the hashtag #straightupcola.
   Finally, Carrera y Carrera, the Spanish jewellery brand, has launched new visuals with model Alejandra Alonso as its new face. The campaign has been conceived by MAFIA, and features items from Carrera y Carrera’s new Seda Imperial range, as well as from C√≠rculos de Fuego, Bamb√ļ and Ruedo. It will break in publications internationally this month.






Share 'News in brief: Kendall Jenner chooses District; you choose for Charlie’s; Alejandra Alonso models Carrera y Carrera' on Delicious Share 'News in brief: Kendall Jenner chooses District; you choose for Charlie’s; Alejandra Alonso models Carrera y Carrera' on Digg Share 'News in brief: Kendall Jenner chooses District; you choose for Charlie’s; Alejandra Alonso models Carrera y Carrera' on Facebook Share 'News in brief: Kendall Jenner chooses District; you choose for Charlie’s; Alejandra Alonso models Carrera y Carrera' on Fark Share 'News in brief: Kendall Jenner chooses District; you choose for Charlie’s; Alejandra Alonso models Carrera y Carrera' on Google+ Share 'News in brief: Kendall Jenner chooses District; you choose for Charlie’s; Alejandra Alonso models Carrera y Carrera' on LinkedIn Share 'News in brief: Kendall Jenner chooses District; you choose for Charlie’s; Alejandra Alonso models Carrera y Carrera' on Newsvine Share 'News in brief: Kendall Jenner chooses District; you choose for Charlie’s; Alejandra Alonso models Carrera y Carrera' on Orkut Share 'News in brief: Kendall Jenner chooses District; you choose for Charlie’s; Alejandra Alonso models Carrera y Carrera' on Pinterest Share 'News in brief: Kendall Jenner chooses District; you choose for Charlie’s; Alejandra Alonso models Carrera y Carrera' on reddit Share 'News in brief: Kendall Jenner chooses District; you choose for Charlie’s; Alejandra Alonso models Carrera y Carrera' on StumbleUpon Share 'News in brief: Kendall Jenner chooses District; you choose for Charlie’s; Alejandra Alonso models Carrera y Carrera' on Twitter Share 'News in brief: Kendall Jenner chooses District; you choose for Charlie’s; Alejandra Alonso models Carrera y Carrera' on vk.com Share 'News in brief: Kendall Jenner chooses District; you choose for Charlie’s; Alejandra Alonso models Carrera y Carrera' on Add to Bookmarks Share 'News in brief: Kendall Jenner chooses District; you choose for Charlie’s; Alejandra Alonso models Carrera y Carrera' on Email Share 'News in brief: Kendall Jenner chooses District; you choose for Charlie’s; Alejandra Alonso models Carrera y Carrera' on Print Friendly

Sponsored video: Christmas is a different world at Very.co.uk

Lucire staff/2.34

Pin It

A Lucire special promotion


It’s nearly Christmas, and as much as we might want to delay thinking about shopping for the season, Very.co.uk is in full force with its new commercial starring its brand ambassador, Fearne Cotton.
   Cotton, who is very recognizable in the UK for her hosting duties on everything from Top of the Pops to the Red Nose Day telethons, has a fashion and homeware range with Very.co.uk, while across the Irish Sea, she launched a dress range with Littlewoods Ireland.
   The new commercial, part of a campaign called ‚ÄėVery Xmas‚Äô, sees Cotton and model friends come to life out of the pages of a fashion magazine, interestingly called Style. (While a fictional title in this context, we‚Äôre sure readers can think of some real ones that have had that name over the years.)
   However, unlike other ‚Äúbringing to life‚ÄĚ scenarios in film and television, Cotton and co. stay in a miniature size, 12 cm (5 in) tall, interacting with various products that you can find at Very.co.uk, from furniture, table dressings and decorations to electrical appliances, beauty products, toys and fashion. The idea is that Christmas isn‚Äôt just a special time of the year, but a different world altogether.
   Cheekily, the Very.co.uk team has even put together a ‚Äúbehind-the-scenes‚ÄĚ video that doesn‚Äôt give the game away: the conceit there is that Cotton and her friends really have been shrunk to miniature, √† la The Secret Service or Fantastic Voyage. Of course, the visual effects have been accomplished by green screen and other visual effects, produced by MPC.
   The commercial has been directed by Pontus Lowenheilm of Traktor, a collective known for blending humour and reality, making it particularly sought after in the advertising business. The campaign has cost Very.co.uk a cool ¬£6¬∑5 million, with the target of maintaining its substantial growth from last year.
   ‚ÄėVery Xmas‚Äô is running across all media and is Very.co.uk‚Äôs biggest ever fully integrated campaign.


Post sponsored by Very.co.uk

Share 'Sponsored video: Christmas is a different world at Very.co.uk' on Delicious Share 'Sponsored video: Christmas is a different world at Very.co.uk' on Digg Share 'Sponsored video: Christmas is a different world at Very.co.uk' on Facebook Share 'Sponsored video: Christmas is a different world at Very.co.uk' on Fark Share 'Sponsored video: Christmas is a different world at Very.co.uk' on Google+ Share 'Sponsored video: Christmas is a different world at Very.co.uk' on LinkedIn Share 'Sponsored video: Christmas is a different world at Very.co.uk' on Newsvine Share 'Sponsored video: Christmas is a different world at Very.co.uk' on Orkut Share 'Sponsored video: Christmas is a different world at Very.co.uk' on Pinterest Share 'Sponsored video: Christmas is a different world at Very.co.uk' on reddit Share 'Sponsored video: Christmas is a different world at Very.co.uk' on StumbleUpon Share 'Sponsored video: Christmas is a different world at Very.co.uk' on Twitter Share 'Sponsored video: Christmas is a different world at Very.co.uk' on vk.com Share 'Sponsored video: Christmas is a different world at Very.co.uk' on Add to Bookmarks Share 'Sponsored video: Christmas is a different world at Very.co.uk' on Email Share 'Sponsored video: Christmas is a different world at Very.co.uk' on Print Friendly
Filed under: celebrity, fashion, London
October 15, 2014

Out now: Chanel releases new No. 5 campaign with Gis√®le B√ľndchen, directed by Baz Luhrmann

Lucire staff/4.59

Pin It



After teasers this week, Chanel has now premi√®red its new No. 5 campaign, The One That I Want, starring supermodel Gis√®le B√ľndchen, and written and directed by Baz Luhrmann. Academy Award winner Catherine Martin oversaw the production design.
   Luhrmann directed the 2004 campaign for Chanel No. 5 with Nicole Kidman.
   In the last 10 years, Luhrmann says that the focus has changed. With the Kidman campaign, he says it was about a woman breaking free, then return to reality. Today, B√ľndchen plays a woman who listens to her heart, free to make her own choices.
   ‚ÄėThe Chanel woman can be with herself on a beach, can be with her child, can have an aspirational and fulfilling work life, and at the same time she can have a true relationship; she can have romance. And in the end, the Chanel woman chooses love,’ says Luhrmann.
   Earlier, the director explained why B√ľndchen was the perfect casting: ‚ÄėShe can be on the beach one moment and incredibly athletic. She has children. She has a very, very significant relationship. And yet, she has a career where she can create aspirational, sensual, incredibly glamorous imagery, and somehow, what‚Äôs most important to her, ‚Ķ is love, to really be fulfilled. And I think that‚Äôs what we try to convey in this little film.‚Äô
   Chanel says the new film, which is 3 minutes 23 seconds‚ÄĒand cut to 30- and 60-second versions, ‘tells the story of a woman who struggles to find space for everything‚ÄĒherself, family, career, and love.’
   The film itself is emblematic of Luhrmann’s earlier work: glamorous, romantic, with mixed historical eras and music playing a huge role.
   Chanel has also released behind-the-scenes videos, including one on the costume design and another on the locations (including Fiji, Montauk, the Queensboro Bridge, and Manhattan), as well as interviews with Luhrmann and B√ľndchen.
   Other Chanel No. 5 campaign directors have included Ridley Scott, Luc Besson, Kathryn Bigelow, Jean-Pierre Jeunet, and Martin Scorsese.
   The accompanying music is Lo-Fang‚Äôs cover of ‚ÄėYou‚Äôre the One That I Want‚Äô, composed by John Farrar.

The making-of

Baz Luhrmann

Locations

Costume design

Song

The fragrance

Interview with Gis√®le B√ľndchen




Share 'Out now: Chanel releases new No. 5 campaign with Gis√®le B√ľndchen, directed by Baz Luhrmann' on Delicious Share 'Out now: Chanel releases new No. 5 campaign with Gis√®le B√ľndchen, directed by Baz Luhrmann' on Digg Share 'Out now: Chanel releases new No. 5 campaign with Gis√®le B√ľndchen, directed by Baz Luhrmann' on Facebook Share 'Out now: Chanel releases new No. 5 campaign with Gis√®le B√ľndchen, directed by Baz Luhrmann' on Fark Share 'Out now: Chanel releases new No. 5 campaign with Gis√®le B√ľndchen, directed by Baz Luhrmann' on Google+ Share 'Out now: Chanel releases new No. 5 campaign with Gis√®le B√ľndchen, directed by Baz Luhrmann' on LinkedIn Share 'Out now: Chanel releases new No. 5 campaign with Gis√®le B√ľndchen, directed by Baz Luhrmann' on Newsvine Share 'Out now: Chanel releases new No. 5 campaign with Gis√®le B√ľndchen, directed by Baz Luhrmann' on Orkut Share 'Out now: Chanel releases new No. 5 campaign with Gis√®le B√ľndchen, directed by Baz Luhrmann' on Pinterest Share 'Out now: Chanel releases new No. 5 campaign with Gis√®le B√ľndchen, directed by Baz Luhrmann' on reddit Share 'Out now: Chanel releases new No. 5 campaign with Gis√®le B√ľndchen, directed by Baz Luhrmann' on StumbleUpon Share 'Out now: Chanel releases new No. 5 campaign with Gis√®le B√ľndchen, directed by Baz Luhrmann' on Twitter Share 'Out now: Chanel releases new No. 5 campaign with Gis√®le B√ľndchen, directed by Baz Luhrmann' on vk.com Share 'Out now: Chanel releases new No. 5 campaign with Gis√®le B√ľndchen, directed by Baz Luhrmann' on Add to Bookmarks Share 'Out now: Chanel releases new No. 5 campaign with Gis√®le B√ľndchen, directed by Baz Luhrmann' on Email Share 'Out now: Chanel releases new No. 5 campaign with Gis√®le B√ľndchen, directed by Baz Luhrmann' on Print Friendly
October 14, 2014

Baz Luhrmann explains Gis√®le B√ľndchen’s Chanel No. 5 casting as more images released

Lucire staff/9.58

Pin It



Hugh Stewart

Chanel has teased with more imagery for its upcoming No. 5 campaign with Gis√®le B√ľndchen, written and directed by The Great Gatsby (2013) director Baz Luhrmann, with production design by Academy Award winner Catherine Martin.
   The new images show the supermodel in two more outfits in addition to her surfing one shown yesterday.
   In one, again shot by Hugh Stewart, B√ľndchen is wearing a silver lam√© fringed organza dress from the Chanel haute couture spring‚Äďsummer 2014 collection, with mauve suede sneakers, Plume de Chanel earrings in 18 ct white gold and diamonds, and a Plume de Chanel ring in 18 ct white gold and diamonds. Make-up uses a similar palette, with le Blanc de Chanel, Perfection Lumi√®re Velvet and Les Beiges foundation; Cr√®me de Chanel in R√©v√©lation for the blush; les 4 Ombres eyeshadow in Tiss√© Rivoli; Ecriture de Chanel eyeliner in black; Stylo Yeux Waterproof pencil in Noir Intense and the Kh√īl pencil in Clair; Rouge Allure lipstick in Ind√©cise; le Crayon L√®vres in Mordor√© Nude to define the lips; le Vernis for the nails, in Ballerina.
   B√ľndchen’s second outfit sees her wear a black double silk‚Äďcr√™pe dress with silver embroidery from the cruise 2014‚Äď15 collection, with black satin sandals from the spring‚Äďsummer 2014 collection. She wears a Chanel necklace in 18 ct white gold and diamonds, and earrings in 18 ct white gold and diamonds.
   B√ľndchen’s choice, according to Luhrmann in the latest behind-the-scenes video, can be summed up with her multi-faceted nature. ‘She can be on the beach one moment and incredibly athletic. She has children. She has a very, very significant relationship. And yet, she has a career where she can create aspirational, sensual, incredibly glamorous imagery, and somehow, what’s most important to her, ‚Ķ is love, to really be fulfilled. And I think that’s what we try to convey in this little film.’
   He says that she has ‘a new world sensibility. I think that’s both fresh but very true to Coco Chanel. Coco brought the new era to the old world. She was the one who smashed the convention. She was the one who just hung out and was friends with the avant-garde. She was 100 per cent behind the new, 100 per cent behind possibility, and 100 per cent, in her DNA, a self-empowered woman. Gis√®le felt honoured, I felt, to be identified as the No. 5 woman. She has continued to evolve as a woman.’
   B√ľndchen follows in the footsteps of Marilyn Monroe, Catherine Deneuve, Carole Bouquet, Nicole Kidman, Audrey Tautou, and even Brad Pitt. Luhrmann, meanwhile joins Ridley Scott, Luc Besson, and Jean-Pierre Jeunet as Chanel No. 5 directors.
   Patrick Demarchelier shot the final stills of the campaign.
   Says Chanel, ‘In this new chapter, the story of No. 5 is told in a way that goes beyond the fragrance itself. Ten years ago, No. 5 was the fragrance of a woman who decided to break free from it all and then return to reality, renouncing her desire. Today, through Luhrmann‚Äôs eyes, we see the No. 5 woman deciding to listen to her heart. She is a woman who knows exactly who she is, and is free to make her own choices and listen to her desires. The film tells the story of the modern woman who struggles to make time for everything‚ÄĒherself, family, career, and love.’
   The accompanying music is Lo-Fang‚Äôs cover of ‘You‚Äôre the One That I Want’. The film itself, to be released on October 15, has no words or dialogue.


Patrick Demarchelier











Hugh Stewart

Share 'Baz Luhrmann explains Gis√®le B√ľndchen’s Chanel No. 5 casting as more images released' on Delicious Share 'Baz Luhrmann explains Gis√®le B√ľndchen’s Chanel No. 5 casting as more images released' on Digg Share 'Baz Luhrmann explains Gis√®le B√ľndchen’s Chanel No. 5 casting as more images released' on Facebook Share 'Baz Luhrmann explains Gis√®le B√ľndchen’s Chanel No. 5 casting as more images released' on Fark Share 'Baz Luhrmann explains Gis√®le B√ľndchen’s Chanel No. 5 casting as more images released' on Google+ Share 'Baz Luhrmann explains Gis√®le B√ľndchen’s Chanel No. 5 casting as more images released' on LinkedIn Share 'Baz Luhrmann explains Gis√®le B√ľndchen’s Chanel No. 5 casting as more images released' on Newsvine Share 'Baz Luhrmann explains Gis√®le B√ľndchen’s Chanel No. 5 casting as more images released' on Orkut Share 'Baz Luhrmann explains Gis√®le B√ľndchen’s Chanel No. 5 casting as more images released' on Pinterest Share 'Baz Luhrmann explains Gis√®le B√ľndchen’s Chanel No. 5 casting as more images released' on reddit Share 'Baz Luhrmann explains Gis√®le B√ľndchen’s Chanel No. 5 casting as more images released' on StumbleUpon Share 'Baz Luhrmann explains Gis√®le B√ľndchen’s Chanel No. 5 casting as more images released' on Twitter Share 'Baz Luhrmann explains Gis√®le B√ľndchen’s Chanel No. 5 casting as more images released' on vk.com Share 'Baz Luhrmann explains Gis√®le B√ľndchen’s Chanel No. 5 casting as more images released' on Add to Bookmarks Share 'Baz Luhrmann explains Gis√®le B√ľndchen’s Chanel No. 5 casting as more images released' on Email Share 'Baz Luhrmann explains Gis√®le B√ľndchen’s Chanel No. 5 casting as more images released' on Print Friendly
October 13, 2014

OfÔ¨Ācial pics: getting Gis√®le B√ľndchen’s Chanel No. 5 look as her next campaign is teased

Lucire staff/23.16

Pin It

See even more pics here, and why Baz Luhrmann thinks Gis√®le B√ľndchen is the modern embodiment of what Gabrielle Chanel stood for



Hugh Stewart

Chanel has teased its new campaign, dubbed ‘The One That I Want’, featuring Gis√®le B√ľndchen.
   The company has released two images and a 15-second video for the next push of its iconic Chanel No. 5 fragrance. Director Baz Luhrmann helmed the spot, which shows B√ľndchen surfing, and leaning up against a large number 5.
   B√ľndchen herself had released a shot of her holding a Chanel logo surfboard on her Instagram on October 7, and a second image from the campaign on October 11.
   Hugh Stewart shot the latest images of B√ľndchen, who, naturally, wears Chanel make-up, including le Blanc de Chanel and Perfection Lumi√®re Velvet foundation in beige, Cr√®me de Chanel blush in R√©v√©lation, les 4 Ombres eyeshadow in Tiss√© Mademoiselle, Le Volume mascara in black, and Rouge Coco lipstick in Mademoiselle. She wears a pink and black neoprene bikini top and a long-sleeved black and pink neoprene wetsuit especially made by Karl Lagerfeld for Chanel. The wetsuit sports the iconic 5 on the back.
   The supermodel follows on from other celebrities including Catherine Deneuve, Nicole Kidman, Audrey Tautou, Keira Knightley and perhaps most unusually, Brad Pitt.
   The campaign breaks on October 15, two years to the day after Pitt’s campaign broke. The hashtag #TheOneThatIWant will be used in social media.



Via Instagram

Share 'OfÔ¨Ācial pics: getting Gis√®le B√ľndchen’s Chanel No. 5 look as her next campaign is teased' on Delicious Share 'OfÔ¨Ācial pics: getting Gis√®le B√ľndchen’s Chanel No. 5 look as her next campaign is teased' on Digg Share 'OfÔ¨Ācial pics: getting Gis√®le B√ľndchen’s Chanel No. 5 look as her next campaign is teased' on Facebook Share 'OfÔ¨Ācial pics: getting Gis√®le B√ľndchen’s Chanel No. 5 look as her next campaign is teased' on Fark Share 'OfÔ¨Ācial pics: getting Gis√®le B√ľndchen’s Chanel No. 5 look as her next campaign is teased' on Google+ Share 'OfÔ¨Ācial pics: getting Gis√®le B√ľndchen’s Chanel No. 5 look as her next campaign is teased' on LinkedIn Share 'OfÔ¨Ācial pics: getting Gis√®le B√ľndchen’s Chanel No. 5 look as her next campaign is teased' on Newsvine Share 'OfÔ¨Ācial pics: getting Gis√®le B√ľndchen’s Chanel No. 5 look as her next campaign is teased' on Orkut Share 'OfÔ¨Ācial pics: getting Gis√®le B√ľndchen’s Chanel No. 5 look as her next campaign is teased' on Pinterest Share 'OfÔ¨Ācial pics: getting Gis√®le B√ľndchen’s Chanel No. 5 look as her next campaign is teased' on reddit Share 'OfÔ¨Ācial pics: getting Gis√®le B√ľndchen’s Chanel No. 5 look as her next campaign is teased' on StumbleUpon Share 'OfÔ¨Ācial pics: getting Gis√®le B√ľndchen’s Chanel No. 5 look as her next campaign is teased' on Twitter Share 'OfÔ¨Ācial pics: getting Gis√®le B√ľndchen’s Chanel No. 5 look as her next campaign is teased' on vk.com Share 'OfÔ¨Ācial pics: getting Gis√®le B√ľndchen’s Chanel No. 5 look as her next campaign is teased' on Add to Bookmarks Share 'OfÔ¨Ācial pics: getting Gis√®le B√ľndchen’s Chanel No. 5 look as her next campaign is teased' on Email Share 'OfÔ¨Ācial pics: getting Gis√®le B√ľndchen’s Chanel No. 5 look as her next campaign is teased' on Print Friendly
August 6, 2014

Advertorial and editorial: at Lucire, you can always tell the difference

Jack Yan/4.40

Pin It

John Oliver is absolutely right in a recent piece on Last Week Tonight: websites have to pay the bills, and it can get very tricky when the pay isn‚Äôt great. We‚Äôve seen other titles run advertorials and mark them very, very subtly, something which we don’t do ourselves. We make it obvious.
   Throughout our history, advertorial has been marked ‚ÄėA Lucire special promotion,‚Äô in print and online. There have been rare exceptions in print, but the last time that happened was five years ago. In fact, in some cases on this website, we‚Äôll even make it very clear in the headline (‚ÄėSponsored video‚Äô), in the first line (‚ÄėA Lucire special promotion‚Äô) and in the footer (‚ÄėPost sponsored by ‚Ķ‚Äô). So there is no doubt when a story is being paid for. Instead of burying when advertorial is running, we’ve progressively made it more obvious over the years.
   Interestingly, our advertorial for L‚ÄôOr√©al Paris last week was popular with readers, and our Chocolate Heaven story was viewed a lot on social media, even more than some recent regular articles, so we know some readers enjoy the odd piece. In some cases, we don‚Äôt even share our advertorials on social media unless the client specifically asks us to.
   We believe that our readers are smart‚ÄĒhowever, we don‚Äôt believe we gain loyalty by fooling you. If you don’t want to read an advertorial, you have the option not to click on it when you see it linked‚ÄĒbecause it’s clear when it is paid for.
   We aim to be careful with readers with these ads‚ÄĒyou‚Äôll never be confused when there‚Äôs advertorial, and in 17 years it‚Äôs always been very clear online, to the point where it is now our policy on- and offline.‚ÄĒJack Yan, Publisher

Share 'Advertorial and editorial: at <i>Lucire</i>, you can always tell the difference' on Delicious Share 'Advertorial and editorial: at <i>Lucire</i>, you can always tell the difference' on Digg Share 'Advertorial and editorial: at <i>Lucire</i>, you can always tell the difference' on Facebook Share 'Advertorial and editorial: at <i>Lucire</i>, you can always tell the difference' on Fark Share 'Advertorial and editorial: at <i>Lucire</i>, you can always tell the difference' on Google+ Share 'Advertorial and editorial: at <i>Lucire</i>, you can always tell the difference' on LinkedIn Share 'Advertorial and editorial: at <i>Lucire</i>, you can always tell the difference' on Newsvine Share 'Advertorial and editorial: at <i>Lucire</i>, you can always tell the difference' on Orkut Share 'Advertorial and editorial: at <i>Lucire</i>, you can always tell the difference' on Pinterest Share 'Advertorial and editorial: at <i>Lucire</i>, you can always tell the difference' on reddit Share 'Advertorial and editorial: at <i>Lucire</i>, you can always tell the difference' on StumbleUpon Share 'Advertorial and editorial: at <i>Lucire</i>, you can always tell the difference' on Twitter Share 'Advertorial and editorial: at <i>Lucire</i>, you can always tell the difference' on vk.com Share 'Advertorial and editorial: at <i>Lucire</i>, you can always tell the difference' on Add to Bookmarks Share 'Advertorial and editorial: at <i>Lucire</i>, you can always tell the difference' on Email Share 'Advertorial and editorial: at <i>Lucire</i>, you can always tell the difference' on Print Friendly
Filed under: Lucire, publishing, TV
Next Page »

 

Get more from Lucire

Our latest issue

Lucire 33
Check out our lavish print issue of Lucire in hard copy or for Ipad or Android.
Or download the latest issue of Lucire as a PDF from Scopalto

Lucire on Twitter
Lucire on Instagram