Coty Prestige has launched its latest fragrance, ChloĂ© Love Story, at a rooftop cocktail party on Wednesday at the l’Institut du Monde Arabe, Paris, with actress ClĂ©mence PoĂ©sy the centre of attention as the fragrance’s muse.
PoĂ©sy was joined by guests including Rachida Brakni, Maria JosĂ©e Croze, GĂ©raldine Pailhas, MĂ©lanie Thierry, Karin Viard, Anne Marivin, Hafsia Herzi, JosĂ©phine Japy, Jeanne Damas, Jennifer Neyt, and Catherine Baba.
Jean Mortier, president of Coty Prestige, and Geoffroy de la Bourdonnaye, CEO of ChloĂ©, hosted the function, alongside ChloĂ© creative director Clare Waight Keller, and MĂ©lanie Laurent, who directed the TV spot revealed last night.
The spot features the song ‘Mi Amor’, performed by Vanessa Paradis.
Christine and the Queens provided live music at the venue, which was decorated with a metallic structure, inspired by the fragrance’s packaging in the shape of a lock-shaped flaĂ§on. DJ Nouvelle Vague followed.
The lock motif has been inspired by the Pont des Arts in Paris, which is decorated with padlocks.
The event tapped into old-fashioned motifs of Paris, with CitroĂ«n 2CVs and a boat on the Seine serving as guest transport.
The fragrance was developed by Anne Flipo, who had previously worked on Giorgio Armani Acqua di Gioia, Alexander McQueen MyQueen, Donna Karan Woman, and LâHomme Yves Saint Laurent. It is her first scent for Coty.
ChloĂ© Love Story features orange blossom, neroli and jasmine stephanotis. It follows the signature ChloĂ© fragrance, which is also fronted by PoĂ©sy in its marketing.
The eau de parfum will retail from September.