Swedish brand Lindex, owned by the Stockmann group in Finland, has launched the last part of its summer 2013 campaign, starring Penélope Cruz. The first part, which broke on April 15, saw Cruz in Hollywood mode, playing on her Oscar-winning persona. The second part of the campaign, announced at the end of April, had the actress in a relaxed home environment.
The third and final part conveys a beachy, outdoors feel as Lindex pushes beach tunics, striped tops, shorts and maxi dresses.
They hit Lindex stores, on- and offline, on May 20.
In a release, Nina Starck, design manager at Lindex, says, ‘This is “the” holiday collection! We have continued the popular modern preppy style with a playful twist for our Holly & Whyte collection this summer. And I am convinced that it will be just as well appreciated by our customers as the earlier collections from Holly & Whyte.’
The colour palette includes white and navy, along with red, green, orange and neon colours. Stripes and paisley patterns also feature, according to the company.
Cruz won an Academy Award for best supporting actress in the 2008 Woody Allen film, Vicky Cristina Barcelona. Lindex currently has around 400 stores, including in Russia and the Middle East.
Finnish-owned label Lindex has released imagery from the second push for its spring 2013 season, featuring actress Penélope Cruz. The first part of the campaign, which showed Cruz in casual and red-carpet settings, broke on April 24.
This latest campaign sees Cruz wearing her favourite items in a home environment.
The company says this part of the collection has a Latino inspiration, with neutral colours (khaki, black, grey, white) offset by pepper green and mandarin red. The patterns include animal and jungle prints, fringes and tie-dyes.
There are the usual staples of dresses, singlets and shorts. Lindex’s design manager, Nina Starck, gives the example of shorts, knitted top and a bikini underneath for a boho-chic look.
To emphasize a retro feel, Cruz can be seen in one image posing next to a turntable with an LP.
This latest part of the Lindex spring collection hits stores, online and offline, on May 6.
Cruz won an Academy Award for best supporting actress in the 2008 Woody Allen film, Vicky Cristina Barcelona. News of the Lindex spring campaign breaking first surfaced on April 15.
While a Swedish-originated brand, Lindex was acquired by the Finnish retailer Stockmann in 2007. It currently has around 400 stores, including Russia and the Middle East.
Évian’s Baby & Me campaign, which launched on April 21, continues the brand’s cross-media approach to advertising. Its earlier Roller Babies and Baby Inside campaigns, which was shown to European readers on the Lucire website, are among the highly watched advertising videos on the internet. Roller Babies, in fact, holds the worldwide record for the most viewed advertising video online, according to the company, and Baby & Me attempts to tap in to the same audience.
Already sitting on 28 million views since the video was uploaded on April 19, Baby & Me begins with a man encountering his baby self in a reflection. He begins dancing, to see his reflection follow suit. Others join him as ‘Here Comes the Hotstepper’, remixed by Yuksek, plays.
The campaign is being backed up by a poster campaign. In France, Métro platforms will begin featuring portraits of the characters of various ages, discovering their baby selves, starting May 15. Maria Sharapova and Melissa Reid are two of the sport stars confirmed for this later stage.
Even more cleverly, as Évian taps into the younger demographic, is an app that allows users to discover their own baby selves. BETC Digital and B-Reel’s app allows users to upload a picture of themselves, or someone of their choice. The app them “babifies” the image thanks to facial recognition software. This also begins in May, and will be available for Android, Iphone and Facebook.
A similar technique is used in Babybooths located around Paris. They will also be mounted at the Festival de Cannes next month.
Those of you using Chrome, and I understand some of you using Firefox, were unable to access this website because of Google misidentifying it as distributing malware.
As those who know this publication realize, Lucire would never do that and that readers should ignore such warnings.
What I can tell you is that on Saturday morning, New Zealand time, we were hacked. Hackers put code in to our ad server and, curiously, the code has Google’s name all over it. I haven’t had confirmation of this, but it could be Google Adsense code. I’ve posted the code at this page and you can view it in a screen shot here. That code linked to another site that they hacked, which did distribute malware unknowingly.
We found this, and deleted all the injected code as soon as possible—in our case, this took place within hours. We did this manually, literally going through every ad entry on our server. After a few more hours, our web experts had deleted every change the hackers made to our advertising server back-end, and locked it down. And, rightly, Google cleared our ad server of any problems.
Strangely, however, Google refused to clear any site that used our ad server, even though none of them were distributing any malware, or linked to any site distributing malware. Google labelled all of them ‘attack sites’. This is, of course, highly damaging to our reputation. For days, Google continued to misidentify clean code linking to a clean ad server as malicious. The great irony is that a lot of this clean code links to Google’s own Doubleclick banners.
It’s sad to say, but this is typical of our experience of Google. Once I helped a friend get his blog back but instead of the 48 hours Google promised, it took six months of a lot of arguing and the intervention of Blogger’s product manager. We’ve uncovered privacy blunders with its advertising network on behalf of netizens. If you were an Iphone user who opted out of Safari’s tracking, Google found a way around it, so we know it has some really strange ideas of what constitutes malware (if they engage in it, it’s OK). Their detection systems should be better, and people expect them to be excellent because it’s a multi-million-dollar firm. Unfortunately, this experience reminds us that they aren’t perfect, and somewhat hypocritical—and that honest folks can get hurt sometimes.
We even went to Google Plus to tell readers, but we discovered today that that status vanished from people’s feeds and from our Google Plus page (though we can still see it). It appears that you aren’t allowed to criticize Google on Google Plus.
I wouldn’t be publishing a statement about this if I didn’t have my facts straight. Today, out of frustration, I went to a forum dealing with badware, called Badware Busters. An expert in the area, Dr Anirban Banerjee, told me that Google can make these mistakes. Even though you have done everything and cleaned up your sites, Google can keep identifying a clean site as malicious. He suggests we remove all our ad server code from our websites for a few days, get the all-clear, and then put things back to normal. We followed that advice today, and I hope that the block will be lifted shortly. [PS.: After a manual review, StopBadware.org cleared Lucire after this post was originally published.]
Or, as I said on my blog today: ‘there may be a drunk driver swerving left and right at the wheel of the Google truck, so it’s your job to make sure that you build a nice road in front for them, rather than insist that they clean up their act and stay on the road.’
We apologize to readers for any inconvenience, especially if you were put off by the false warnings. Rest assured that apart from a brief moment on Saturday morning, this site is secure and your surfing would not have resulted in any harm to your computers. We surf it, too, and we see the same version of the site as you do, so we want things to work properly. We might not be as big as Google, but we do have good systems, and our readers’ best interests at heart.—Jack Yan, Publisher
You can follow a bit more about this saga as it unfolded on Jack Yan’s blog.
Schwarzkopf’s Live Color Ultra Brights XXL range is the latest in hair colour, with plenty of on-trend shades to give your hair a vibrant look for 2013.
The Ultra Bright pigments gives bright, colourful shades and the product has a conditioner that moisturizes your hair. Not only do you get shine, your hair stays soft.
Colours include ultra-neon shades with names like Pillar Box Red, Raspberry Rebel and Fiery Copper. There are other shades including Max Blonde, Absolute Platinum or Ice Blonde.
Live Color XXL Ultra Brights is a range of semi-permanent dyes that work best on pre-lightened hair, or as a colour booster for normal hair. Bleached hair means the dye will take even more quickly, with a faster development time than what Schwarzkopf estimates, and keeping the hair damp will help, too.
Live Color XXL Ultra Brights wash out in six to eight washes, depending on the colour you’ve applied. Schwarzkopf suggests keeping a small amount of colour crème for a colour refresh between permanent colouring: when the colour begins to fade, add the remaining crème with the conditioner, spreading the mixture evenly and leave for 20 minutes. After rinsing, the colour is “recharged”.
Schwarzkopf also recommends back-brushing your hair before dip-dyeing, to give a more even fade between colouring.
There are a number of techniques that you can use to apply the colour, with Schwarzkopf encouraging customers to do different colours for different parts of your hair, using foil to section it. A website with more tips is linked from the Live Color XXL Ultra Brights Facebook page. Or, check out some of the videos below.
Live Color Ultra Brights XXL is available at Superdrug, Boots, Asda, Tesco, Sainsburys, Morrisons, Savers, Bodycare and independent chemists across the UK.
Hennes & Mauritz (H&M) has released behind-the-scenes images of upcoming campaigns featuring David Beckham and Georgia May Jagger.
Beckham, who has a underwear range with the Swedish retail giant called David Beckham Bodywear at H&M, features in the new campaign directed by filmmaker Guy Ritchie and filmed in Beverly Hills.
The footballer appears as an action hero—clad only in his boxers—in the latest campaign. In the H&M release, Ritchie says, ‘David is the perfect leading man. For me, this felt like more than a campaign—it was like directing a short film.’
The spring 2013 line has dark navy blues, reds and utility greens, says H&M.
The campaign breaks on February 6.
Georgia May Jagger, meanwhile, appears in H&M’s Rock ’n’ Roll Mansion collection from February. The campaign has been shot in a luxury rock mansion and, in one of the behind-the-scenes shots, poses with a guitar.
The 20-year-old model is already the face of Sunglass Hut and the Just Cavalli fragrance, and is an established model, following in her mother, Jerry Hall’s, footsteps.
‘The collection boasts edgy biker jackets and tie-dye jeans, mixed bouclé jackets and belted shift dresses reminiscent of staples for music and fashion aficionados,’ says H&M.
Jagger says that music influences fashion, perhaps recognizing her father Mick Jagger’s impact: ‘Music creates a certain mood and then people dress accordingly. I think it’s all quite closely intertwined.’
Romeo Beckham steals the show in Burberry’s spring–summer 2013 campaign, shot by Mario Testino and directed by Christopher Bailey. The campaign also stars Cara Delevingne, Edie Campbell, Max Rendell, Charlie France, Charlotte Wiggins, and Alex Dunstan.
In a preview of the campaign released on Thursday, the 10-year-old pulls off various Burberry items with ease, including the classic trench coat. He appears to be a natural before the camera.
Bailey said the son of David and Victoria Beckham ‘was a joy to work with and really stole the show. This season’s campaign lights up with the infectious energy of an amazing young cast of old and new Burberry family.
‘We had such fun shooting the campaign and I think that comes through in the images, which really reflect the upbeat spirit of the collection.’
Romeo is the Beckhams’ second child. Older brother, Brooklyn, is three years older, younger brother Cruz three years younger. His sister Harper is one.
While Burberry is Romeo Beckham’s first modelling gig, he has been involved in fashion before. A British tabloid reported that at age eight, he signed a deal to design children’s sunglasses, with the line called RB.
Scarlett Johansson will be the face of Dolce & Gabbana’s latest fragrance, The One Desire, continuing her role as a spokeswoman for the brand.
The campaign, photographed by Terry Richardson, launches in Italy next month, with an international roll-out soon after.
The scent was developed by Givaudan, in association with P&G Prestige, Stefano Gabbana and Domenico Dolce. Top notes are bergamot, mandarin, lychee and lily of the valley; mid-notes are Madonna lily, tuberose, jasmine and plum nectar, and basenotes are caramel-infused vanilla, sandalwood, musk and cistus labdanum.
The fragrance will be available in 30, 50 and 75 ml eau de parfum.
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