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December 2, 2016

Jessie J and Make Up For Ever team up for #Iamanartist; video shot by Rankin

Cecilia Xu/19.20

Make Up For Ever has announced an artistic collaboration with iconic superstar and artist Jessie J, to advocate and celebrate self-expression through make-up.
   â€˜Life is a stage’ is what Make Up For Ever believes in: that people are the artists of their own lives, and this was the driving force behind the #Iamanartist campaign with Jessie J.
   â€˜I enjoy revealing different parts of my personality in my look which makes Make Up For Ever such a great partner,’ said Jessie J. ‘The core of the brand is what I am about: creating characters to showcase who you are, exploring and expressing yourself in the way you want through make-up, colours and energy. I definitely feel that my make-up reflects how I feel whether you want to do just a lip or a full-blown smoky eye, your mood can be reflected in your make-up and this is why “Life is a stage”!’
   The collaboration is introduced with Jessie J covering Frankie Valli’s original song ‘Can’t Take My Eyes off You’ in a new video directed by Rankin. Sammy Mourabit has created her make-up in upcoming visuals and videos.
   The campaign’s purpose is to ignite the artistic spirit, inviting make-up enthusiasts to get creative, and express themselves throughout the year with the hashtag #Iamanartist, uniting them in a community of inspired individuals.
   Founded in 1984 by make-up artist Dany Sanz, Make Up Forever offers a wide collection of vivid colours, face and body foundations, and expert artisan formulas.—Cecilia Xu

November 10, 2016

In brief: Lily-Rose Depp at Planetarium première; Bruce Weber to be honoured at British Fashion Awards; H&M in Vietnam

Cecilia Xu/10.42


Pascal Le Segretain

Chanel is heavily promoting its new No. 5 L’Eau spokeswoman, Lily-Rose Depp, decking her out fully in fashion, accessories and make-up from the brand. On Tuesday, she was at the screening of Planetarium in Paris, a film by Rebecca Zlotowski in which she co-stars as Natalie Portman’s younger sister. She wore a Chanel black cotton jacket from the cruise 2016–17 collection, and the Coco Crush ring in 18 ct yellow gold. As a rising star, and the daughter of two major celebrities, Depp is attracting plenty of attention as her own acting career takes off.
   After opening in New Zealand, Hennes & Mauritz (H&M), the international fashion brand known for offering fashion and quality at the best price in a sustainable way, has signed for its first store openings in Vietnam during 2017. More information will follow, says the company. In 2017, H&M will also open in Colombia, Iceland, Kazakhstan and Georgia.
   Finally, the British Fashion Council announced earlier this week that photographer Bruce Weber, famed for his black-and-white portraits will receive its Isabella Blow Award for Fashion Creator at the British Fashion Awards 2016. Weber will be honoured at this year’s ceremony at the Royal Albert Hall. Weber’s work has appeared in Vogue, Elle, Interview, Rolling Stone, Vanity Fair, and other publications, and rose to prominence with the 1982 Calvin Klein campaign featuring Tom Hintnaus in Greece.—Cecilia Xu, with Lucire staff


Bruce Weber/Calvin Klein Advertising Archive

Above: Tom Hinthaus, photographed by Bruce Weber for Calvin Klein, 1982.

November 4, 2016

Sponsored video: Carrera’s Maverick reputation

Lucire staff/3.38

A Lucire special promotion


Eyewear’s one of those categories where it’s hard to differentiate, and if you’re not licensing from a major fashion label, then you have to dig deep. Carrera, the Italian eyewear label, has done just that, hiring Academy Award-winning actor Jared Leto to be its face of its 2016 campaign—and going a step further, by positioning the brand as nonconformist.
   Mavericks is the result, where Leto, behind and in front of the camera, profiles three individuals who aren’t interested in conforming to the norm, or afraid to take chances in life.
   Kiptoe, an artist, used old mattresses as canvases; Danee Marmolejo is also an artist, but in parkour, and using his body as the medium, and singer–songwriter Siaira Shawn has a unique voice. Says Leto in the voiceover, these three do not give up, and ‘show us that the impossible is actually possible.’
   While relatively unknown, the three are perfect for Carrera as it seeks others who aspire to be like them—or at least admire their desire to take risks. In a society that can be conformist—even ones which say they aren’t, but wind up being in practice—such people are inspirational, and Carrera taps into it with its latest campaign.
   Leto says he connected to the campaign as such people have inspired his whole life, too.
   You could say that maverick bent has always been around at Carrera, which took its name from the gruelling Carrera Panamerica car race of the first half of the 1950s. That was a race for fearless drivers and co-drivers, taking on some of the roughest terrain in México.
   The Carrera Maverick collection, released during the company’s 60th anniversary this year, features an updated shape and a unique bridge construction. The frames are extra-thin and light.


Post sponsored by Carrera

October 25, 2016

Gigi Hadid dons boxing gloves for second campaign this month: Stuart Weitzman launches Gigi boot

Lucire staff/23.41


Anna Kooris


Above: Gigi Hadid appears in a new film for Stuart Weitzman, promoting a boot named in her honour.

Gigi Hadid’s been donning boxing gloves a lot this month—first in a promotion for Reebok, where she says she found solace in fitness—and now in a film for Stuart Weitzman, directed by James Franco, shot at Gleason’s Gym in Brooklyn, NY.
   The film, entitled (and presumably hashtagged) #Doitright, promotes the Gigi boot, a new design with a stacked heel, metallic eyelets, duo-toned laces and a detailed collar. The bootie is available in soft croco-calf leather and in two metallics (in iron and copper), retailing exclusively at Stuart Weitzman retailers and websites from US$565. The film is accompanied by a soundtrack by Martin Solveig and Tkay Maidza.
   Unlike the Reebok promos, Hadid wears the Gigi boot in the boxing ring.
   The well known model boxes as part of her fitness regimen. The campaign is being released globally.
   Stuart Weitzman has also committed to build three schools, one each in Ghana, Guatemala and Laos, during the autumn 2016 season.



Cathrine Wessel

Above: Gigi Hadid promotes Reebok.

October 19, 2016

Ciara appointed new Revlon face, with campaign commencing October 22

Lucire staff/23.59



Cindy Ord/Getty Images

Grammy Award-winning singer–songwriter Ciara is the new global brand ambassador for Revlon.
   Revlon president and CEO Fabian Garcia said that Ciara was chosen for her confidence and beauty. She also happens to fit the target market and the company’s ‘Love is on’ positioning: ‘Ciara is a talented and accomplished artist, loving wife and mother and a model of female empowerment. We are proud to have her represent our brand as she personifies the meaning behind the Choose Love campaign.’
   Ciara noted that her name even comes from a Revlon fragrance. A lifelong fan of the brand, she recalled in a release, ‘It was a gift given to my mother from my father, and she fell in love with the scent and the name.’
   Although not mentioned by Revlon, Ciara has a following of nearly 14 million on Facebook, and over 7 million on Twitter, helping with the company’s reach.
   Ciara’s first outing will be promoting Revlon’s 2017 ColorStay Eye and Kiss Balm lines, commencing October 22. She will appear in digital campaigns and at point-of-sale.





Cindy Ord/Getty Images

September 1, 2016

Pandora emphasizes each woman’s individual style with autumn–winter 2016–17 collection campaign

Bhavana Bhim/23.43


Above: Celebrity stylists Micaela Erlanger, Caroline Issa and Rebecca Corbin-Murray.

Pandora has partnered with three celebrity stylists to showcase its range’s versatility for the autumn 2016 season, with Micaela Erlanger, Caroline Issa and Rebecca Corbin-Murray working with a woman, Ella, who begins by sharing a few personal facts about herself. From this interaction, the stylists are tasked to interpret her personality through a styled look that is influenced by the season’s biggest trends and accentuated by Pandora’s autumn 2016 jewellery collection.
   In the documentary-style film, The Look of You, each stylist unveils her looks, reflecting a key seasonal trend that complements Ella’s personality, including Gothic romance, metallics and feminine florals. Ella winds up taking the stylists’ advice and choosing her own items from Pandora, highlighting the unique style of every woman.
   â€˜I think jewellery tells your own personal story,’ says Erlanger. ‘Whether it’s layering necklaces or mixing metals, or owning that statement ring or charm bracelet that you can add to or pass down. I look for pieces that are an extension of my personality and think it’s important to choose jewellery that speaks to you.’
   Pandora invites others to share their advice, sharing it on its website with other women who want to find their individual stylistic voice.
   The Look of You can be viewed at Pandora’s website, released today.—Bhavana Bhim

August 31, 2016

Mumm showcases Grand Cordon, delivering by drone; Anna White launches; Karl Lagerfeld débuts autumn campaign

Bhavana Bhim/19.24




Karl Lagerfeld

On August 30 and 31, the new Mumm Grand Cordon champagne was exhibited at Croatia’s Hula Hula Beach Club. For each order of champagne at the Club, a bottle was flown over the sea by a drone. Music accompanied the delivery—those receiving the champagne would get a particularly special experience, emphasizing Mumm’s current ‘celebrate’ theme, and its taste for daring innovation.
   The new bottle was created by Ross Lovegrove and has no front label. The G. H. Mumm signature and emblem are printed directly on to the glass, while the Cordon Rouge sash is actually a real red ribbon indented in the glass. The new design meant changes to the traditional champagne production process.
   Karl Lagerfeld Paris has launched its autumn 2016 advertising campaign, Love from Paris, Karl ××, coinciding with the label’s launch in North America. Lagerfeld himself art-directed and photographed the campaign, which was styled by Charlotte Stockdale, and modelled by Joan Smalls and Hailey Baldwin. It’s a predominantly black-and-white collection with colour splashes, featuring prêt-à-porter clothes and accessories.
   Also on the theme of new and luxury: a new leathergoods label, Anna White, has launched in New Zealand, with a contemporary line consisting of the AW1 tote, Liberty shoulder bag and Protagonist clutch. Right now, Anna White is also offering a limited-edition Classique tote, retailing at NZ$650. The range has simple lines with a quality look. It’s the ideal chance to own stylish bags before others jump on board—Anna White’s off to a good start.—Bhavana Bhim with Lucire staff



July 26, 2016

News in brief: new releases from Kenneth Cole and Madam C. J. Walker; London Fashion Week on Instagram

Lucire staff/12.11

Kenneth Cole’s Black Bold fragrance, from Parlux, is an evolution of the earlier Kenneth Cole Black. The men’s fragrance, on sale in August, is inspired by New York, and is aimed at ‘the man who will take on any challenge, regardless of the odds and who is brave enough to believe that they can make an impact,’ says the company. Kenneth Cole himself notes, ‘For more than 30 years, the company has embraced the essence of New York—its boldness, its energy, and its diversity. I wanted Black Bold to do just that: to celebrate the confident individuals who are the protagonists in their own personal stories of resilience, optimism, and ambition.’
   Cole collaborated with Firmenich master perfumer Harry Fremont. The new scent has top notes of citrus and herbal tones, rounded out with ground nutmeg and a touch of lotus flower, and finished with elements of wood and leathery musks. The campaign, featuring model and artist David Alexander Flinn, was shot by Gregory Harris. The eau de parfum begins at US$46 for 1 fl oz; US$58 for 1·7 fl oz; and US$76 for 3·4 oz.
   Meanwhile, Madam C. J. Walker Beauty Culture’s Jamaican Black Castor & Murumuru Oils Defining Butter Crème has launched at Sephora and Sephora.com, retailing at US$26. The new hair formula revives and gives body to hair, helping give soft curls. The Crème features murumuru oil, giving a conditioning coating that seals in moisture. It is paraben-, sulphate-, and phthalate-free.
   Finally, the British Fashion Council has joined the Instagram age, and invites netizens to follow London Fashion Week for spring–summer 2017 at @londonfashionweek.

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