Online retailer Swimsuitsforall, which specializes in superior, well fitting swimwear for curvy women, has launched its summer campaign, hashtagged #MySwimBody.
Modelled by Sports Illustrated 2016 Swimsuit Issue cover girl Ashley Graham, activist and model Philomena Kwao, 56-year-old silver fox Nicola Griffin, photographer and mother Jessica Lavoie, and professional athlete and Olympian Amanda Bingson, the campaign kicks off with a video, designed to make women feel empowered, removing the dread many feel when shopping for swimwear.
Swimsuitsforall wants to encourage women to share a photo of themselves on social media with the #MySwimBody hashtag, proudly showing off their curves, challenge a friend to do the sameâ€”with the aim of having 10,000 women take up the cause, regardless of their shape, age or size.
Graham said in a release, ‘I love bikini season, and I hope the #MySwimBody movement helps every woman feel confident and sexy this summer. I’ll be sharing selfies of my swim body all season long and hope that women across the country feel inspired to do the same.
â€˜Beauty is beyond size, and we are calling on women everywhere to embrace their curves, especially at the beach or by the pool.’
â€˜This is the summer of #MySwimBody, when we are encouraging all women to let go of their inhibitions and lose the cover up at the beach,’ said Moshe Laniado, CEO and president of Swimsuitsforall. ‘Swimsuitsforall celebrates all different body types and we’re so proud to once again be leading a movement that inspires women everywhere to feel confident and comfortable in a swimsuit this summer.’
Karlie Kloss, who has endorsed brands as diverse as Lindex and Victoriaâ€™s Secret, will helm the Topshop springâ€“summer 2016 campaign, which launches globally today.
The campaign sees Karlie model the springâ€“summer collection in images shot in New York by London-based photographer Tyrone Lebon, styled by Topshop creative director Kate Phelan.
Phelan noted in a release, â€˜It is thrilling to have Karlie back, eight years after her first modelling job and first Topshop campaign alongside Jourdan Dunn. She is the ultimate Topshop girl and modern superâ€”a world-renowned fashion figure, businesswoman, entrepreneur and philanthropist who will resonate with our global customers through her many talents, ambitions and passions.â€™
Among the Chicago-born, St Louis-based modelâ€™s ventures are Karlieâ€™s Kookies, a range of gluten-free cookies launched with chef Christina Tosi, with some proceeds to underprivileged children and young American fashion designers, and Kode with Karlie, which funds 21 girls from 11 US states to take full-time software engineering courses.
Kloss has also modelled on 34 Vogue covers and campaigns for Dior and Marc Jacobs.
On her first Topshop campaign, Kloss recalled, â€˜One of my first modelling jobs was my Topshop campaign eight years ago. My grandmother brought me over from St Louis. I was young and shy and super nervous to be on set of Topshop. Luckily I was shooting with Jourdan Dunn and we became overnight best friends. I think she had me in stitches the whole time we were shooting.â€™
Gigi Hadid, Joan Smalls and Lily Aldridge appear nude in Stuart Weitzman’s spring 2016 advertising campaign, save for their pairs of heels.
Mario Testino shot the black-and-white campaign, which is meant to reflect ‘the intimate relationship between a woman and her shoes,’ according to the company.
The nudity ties in to Stuart Weitzman’s Nearly Nude block heel, which is a derivative of his Nudist sandalâ€”although it’s an image that’s also bound to get noticed.
Hadid, Smalls and Aldridge are friends in real life, and the company says this made them the ideal choice when the campaign was cast.
The campaign will be seen in the US, Italy, France, the UK, Dubai, Germany, and Spain, and through parts of Asia. Outdoor advertising will run in Los Angeles, New York, Milano, Paris and Hong Kong. Behind-the-scenes video will appear at Stuart Weitzman’s website and on-site at its boutiques.
Deadly Ponies will launch a capsule collection in honour of New Zealand-born artist Len Lye (1901â€“80) in November. Lye’s experimental films saw him scratch, paint and stencil directly on to film; he was also a gifted and well known sculptor. Working with the Len Lye Foundation and the New Zealand Film Archive, Deadly Ponies has re-created the energy from Lye’s work on to a series of bags, wallets and scarves. The launch commemorates the recent opening in July of the Len Lye Centre in New Plymouth, an initiative between the Foundation and the Govettâ€“Brewster Gallery, which houses much of Lye’s work.
Net-a-Porter and Mr Porter have launched a joint campaign for the holidays, showing how a package gets from origin to recipient, but with a fanciful twist, where models in chiffon gowns get garments from rails, paper butterflies become pocket squares, and each package gets a spritz of perfume. Released on November 3 and directed by Us, the British creative directors Christopher Barrett and Luke Taylor, the campaign emphasizes the two brands’ personalized service, hashtagged #AllforYou.
Alison Loehnis, president of the Net-a-Porter Group said, ‘Our first joint campaign, All for You, highlights the year-round mission of our businesses: to deliver exceptional service and style to our customers around the globe, making Net-a-Porter and Mr Porter the ultimate online destinations for luxury gifting this holiday season.’