Pernod Ricard knows its markets, and Beefeater Gin, the international premium gin, has one asset that its competitors donât: it really is distilled in London.
With London often seeing itself as the capital of coolâits Fashion Week, for instance, takes up more pages in Lucireâs print editions than our usual mainstay of New Yorkâitâs no surprise that Beefeater chooses to tap in to its home town with a new campaign called #MyLondon (complete with hashtag).
Itâs not just a campaign, but a limited-edition bottle celebrating its London home, and the opening of a visitor centre later this year. To make things really pop, Beefeater has collaborated with Central St Martins, known for turning out some of Britainâs best fashion design talents (the late Alexander McQueen, Stella McCartney, John Galliano and Matthew Williamson are among its alumni).
The original #MyLondon competition ended last November with a giant laser projection in Covent Garden. Thousands of Londoners, as well as Central St Martins College students, shared what their city meant to them through their favourite photographs. These were gathered via Beefeaterâs website, and the best were selected by a panel of judges, to feature on the limited-edition bottle.
The bottle features 2,200 photographs fetauring everything from everyday life scenes (graffiti on walls to deck chairs) to more recognizable iconic images (double-decker buses and London landmarks). Beefeater has gone for authenticity rather than stereotype, creating a limited-edition bottle that Londoners themselves can be proud of. After all, no destination brand survives without being true to its people, and Beefeater knows, too, that its own brand is tied intimately with its base.
This video has been sponsored by Pernod Ricard and Beefeater Gin
Those of you using Chrome, and I understand some of you using Firefox, were unable to access this website because of Google misidentifying it as distributing malware.
As those who know this publication realize, Lucire would never do that and that readers should ignore such warnings.
What I can tell you is that on Saturday morning, New Zealand time, we were hacked. Hackers put code in to our ad server and, curiously, the code has Google’s name all over it. I haven’t had confirmation of this, but it could be Google Adsense code. I’ve posted the code at this page and you can view it in a screen shot here. That code linked to another site that they hacked, which did distribute malware unknowingly.
We found this, and deleted all the injected code as soon as possibleâin our case, this took place within hours. We did this manually, literally going through every ad entry on our server. After a few more hours, our web experts had deleted every change the hackers made to our advertising server back-end, and locked it down. And, rightly, Google cleared our ad server of any problems.
Strangely, however, Google refused to clear any site that used our ad server, even though none of them were distributing any malware, or linked to any site distributing malware. Google labelled all of them ‘attack sites’. This is, of course, highly damaging to our reputation. For days, Google continued to misidentify clean code linking to a clean ad server as malicious. The great irony is that a lot of this clean code links to Google’s own Doubleclick banners.
It’s sad to say, but this is typical of our experience of Google. Once I helped a friend get his blog back but instead of the 48 hours Google promised, it took six months of a lot of arguing and the intervention of Blogger’s product manager. We’ve uncovered privacy blunders with its advertising network on behalf of netizens. If you were an Iphone user who opted out of Safari’s tracking, Google found a way around it, so we know it has some really strange ideas of what constitutes malware (if they engage in it, it’s OK). Their detection systems should be better, and people expect them to be excellent because it’s a multi-million-dollar firm. Unfortunately, this experience reminds us that they aren’t perfect, and somewhat hypocriticalâand that honest folks can get hurt sometimes.
We even went to Google Plus to tell readers, but we discovered today that that status vanished from people’s feeds and from our Google Plus page (though we can still see it). It appears that you aren’t allowed to criticize Google on Google Plus.
I wouldn’t be publishing a statement about this if I didn’t have my facts straight. Today, out of frustration, I went to a forum dealing with badware, called Badware Busters. An expert in the area, Dr Anirban Banerjee, told me that Google can make these mistakes. Even though you have done everything and cleaned up your sites, Google can keep identifying a clean site as malicious. He suggests we remove all our ad server code from our websites for a few days, get the all-clear, and then put things back to normal. We followed that advice today, and I hope that the block will be lifted shortly. [PS.: After a manual review, StopBadware.org cleared Lucire after this post was originally published.]
Or, as I said on my blog today: ‘there may be a drunk driver swerving left and right at the wheel of the Google truck, so itâs your job to make sure that you build a nice road in front for them, rather than insist that they clean up their act and stay on the road.’
We apologize to readers for any inconvenience, especially if you were put off by the false warnings. Rest assured that apart from a brief moment on Saturday morning, this site is secure and your surfing would not have resulted in any harm to your computers. We surf it, too, and we see the same version of the site as you do, so we want things to work properly. We might not be as big as Google, but we do have good systems, and our readers’ best interests at heart.âJack Yan, Publisher
You can follow a bit more about this saga as it unfolded on Jack Yan’s blog.
Schwarzkopf’s Live Color Ultra Brights XXL range is the latest in hair colour, with plenty of on-trend shades to give your hair a vibrant look for 2013.
The Ultra Bright pigments gives bright, colourful shades and the product has a conditioner that moisturizes your hair. Not only do you get shine, your hair stays soft.
Colours include ultra-neon shades with names like Pillar Box Red, Raspberry Rebel and Fiery Copper. There are other shades including Max Blonde, Absolute Platinum or Ice Blonde.
Live Color XXL Ultra Brights is a range of semi-permanent dyes that work best on pre-lightened hair, or as a colour booster for normal hair. Bleached hair means the dye will take even more quickly, with a faster development time than what Schwarzkopf estimates, and keeping the hair damp will help, too.
Live Color XXL Ultra Brights wash out in six to eight washes, depending on the colour you’ve applied. Schwarzkopf suggests keeping a small amount of colour crĂšme for a colour refresh between permanent colouring: when the colour begins to fade, add the remaining crĂšme with the conditioner, spreading the mixture evenly and leave for 20 minutes. After rinsing, the colour is “recharged”.
Schwarzkopf also recommends back-brushing your hair before dip-dyeing, to give a more even fade between colouring.
There are a number of techniques that you can use to apply the colour, with Schwarzkopf encouraging customers to do different colours for different parts of your hair, using foil to section it. A website with more tips is linked from the Live Color XXL Ultra Brights Facebook page. Or, check out some of the videos below.
Live Color Ultra Brights XXL is available at Superdrug, Boots, Asda, Tesco, Sainsburys, Morrisons, Savers, Bodycare and independent chemists across the UK.