Lucire: News


September 16, 2015

Naomie Harris, as Moneypenny, retrieves Sony’s Xperia Z5 in Spectre promotional tie-in

Lucire staff/2.50

Pin It

Ever since Moneypenny was reimagined as a former field agent in the shape of Naomie Harris, one might have wondered if she would see action again in the world of James Bond. Thanks to Sony in its new spot for its Xperia cellphone, she has, in a 60-second film that sees her retrieve the Z5 model in London on Bond’s behalf, showing that she’s not fully content sitting behind the desk outside M’s office.
   Sony, whose products are often seen used by MI6 in the James Bond films–Sony’s own connection to MGM and Columbia Pictures, the studios through which the films are released, helps—has released its promotional tie-in to help fuel the buzz for Spectre, the 24th EON Productions James Bond film starring Daniel Craig, to be released on October 26 in the UK.
   Filmed in South Bank, the spot also shows off the Sony RX100 IV camera, which captures super slow-motion footage.
   Daniel Kleinman, who has created many of the James Bond titles as the successor to “gunbarrel” designer Maurice Binder, and whose own association with Bond dates back to 1989 when he designed the music video to the theme to Licence to Kill, directed the film, through Rattling Stick. In a release, Kleinman said, ‘The campaign film truly captures the excitement of the chase, being on a mission and taking the viewer on the journey, all set against an iconic London backdrop.’ Kleinman will design the titles for Spectre.
   Harris noted, ‘London provides the perfect setting for the campaign film. Ultimately, at the centre of Bond is Britishness, so it was really important that the ad was shot here. It is not your traditional commercial; it’s an action-packed mini-movie in itself.’
   Kazuo Hirai, President and CEO, Sony Corporation added, ‘Sony has been a proud partner of the iconic Bond films since Casino Royale [2006]. While both the Xperia Z5 and RX100 IV are action-packed and full of features, they are also real, everyday-life gadgets.’
   The Sony Xperia Z5 will be available globally from October.

August 26, 2015

Rafael Nadal launches new Tommy Hilfiger collections, with Chanel Iman, Lake Bell, Constance Jablonski, Hannah Davis

Lucire staff/10.36

Pin It

Tennis star Rafael Nadal is the new spokesman for Tommy Hilfiger underwear, as well as a Tailored collection and the TH Bold fragrance. The announcement, with a reveal of the fall 2015 advertising campaign featuring Nadal and shot in his home town of Mallorca, was made at Bryant Park on Tuesday, August 25.
   Joining Nadal and Tommy and Dee Hilfiger were Jane Lynch (Glee), Lake Bell (First Day of Camp), Nat Wolff (Paper Towns), Martha Stewart, Chanel Iman, Constance Jablonski, Sports Illustrated Swimsuit Issue 2015 cover girl Hannah Davis, Noah Mills, Arthur Kulkov, Akin Akman, Mary Alice Stephenson, bloggers Bryanboy, Danielle Bernstein and Sazan Barzani, and Tommy Hilfiger CEO Daniel Greider.
   Some of the celebrities present, including Iman, Jablonski, Davis, Mills, Kulkov and Akman, engaged Nadal in a pop-up tennis tournament at Bryant Park. As each team scored a point in the competition, their opponents had to remove a piece of clothing, eventually revealing the Tommy Hilfiger’s men’s and women’s underwear designs. Lynch and Bell played hosts from the umpires’ seat. Nadal, the 14-time Grand Slam winner, won in three consecutive games.
   Barzani ran a live Periscope feed from the event, while comedian Nate Dern, collaborating with Funny or Die, will reveal a series of videos that take a different perspective of the red carpet Q&As.
   The new underwear designs feature new fits, fabrics and deetails. A new four-way stretch technology and premium fabrics promise comfort and durability, according to the company. The Tailored collection features what it calls ‘sharp silhouettes, modern tailoring and rich textures.’ The TH Bold fragrance for men is described as suiting a wearer who has ‘a competitive nature and effortless self-confidence.’
   â€˜Since I first established my brand 30 years ago, we’ve always brought a unique twist to our designs and our advertising. Today’s event continues our tradition of bold, surprising campaigns and iconic ambassadors that celebrate our brand spirit and resonate with our consumers globally,’ said Hilfiger.
   â€˜I love how this event brings together fashion and sport with Tommy’s signature twist—it was the perfect way to kick-off my partnership with Tommy Hilfiger,’ said Nadal.
   The hashtag for the event is #tommyxnadal.

Will Ragozzino/

August 19, 2015

Johnny Depp models Dior Sauvage men’s fragrance, with Australian and NZ release on August 24

Lucire staff/23.59

Pin It

News that Johnny Depp is modelling Dior’s new men’s fragrance, Sauvage, has been making the rounds this month, and now the company has announced August 24 as its on-sale date for Australia and New Zealand.
   Unlike his colleague Brad Pitt, who was the rare male face for Chanel No. 5, Depp is targeting his message and good looks at other men—and was chosen to align with the fragrance’s positioning as powerful, fresh, masculine and confident.
   It is Depp’s first time fronting a fragrance campaign.
   The campaign film is directed by Jean-Baptiste Mondino, and expresses the idea of a man leaving the stress of urban life to the beauty of the wilderness and desert, and trusting in the road that takes him there. While there, he encounters a ‘surreal beast’.
   Ry Cooder, playing his slide guitar, provides the soundtrack, accompanied by native American drums.
   François Demachy, Dior’s perfumer, wanted a scent that matched the name, which means wild in French. However, he also had to inject a ‘noble quality’ to the fragrance.
   â€˜To create Sauvage, I used man as my starting point. A strong and unmistakable masculinity. Like the image of a man who transcends time and fashion,’ he said. ‘Sauvage immediately spoke to me. I had the idea of a clear direction, strong statements. It was a stone in the rough that I chiselled and shaped.’
   The scent brings together elemi, frankincense, Sichaun and pink peppers, geranium, vetiver, Vaucluse and Drôme lavender, and patchouli.
   Dior says the new Sauvage is not related to its earlier Eau Sauvage, and is more contemporary; Eau Sauvage, it says, is a ‘timeless classic’. It has a simple, elegant, and dense, dark bottle with a black lacquer cap.
   New Zealand prices are NZ$118 for 60 ml; NZ$165 for 100 ml; Australian customers will pay A$99 and A$140 respectively. Green Cross Health pharmacies, Farmers, Smith & Caughey, Kirkcaldie & Stains, Ballantynes and selected pharmacies will carry the new scent in New Zealand; Dior Perfume and Beauty Boutiques, David Jones, Myer and selected pharmacies will carry it in Australia. It is also available online to Australian customers at David Jones’s and Myer’s websites.

August 12, 2015

Norell New York launches, with Riley Keough fronting Michael Avedon-shot campaign

Lucire staff/15.13

Pin It

Norell New York, named for the famed American fashion designer Norman Norell, will be hitting Bergdorf Goodman in New York and Neiman-Marcus throughout the US this month with a range headlined by a limited-edition parfum with a hand-crafted bottle by Baccarat priced at US$1,500.
   The 50 ml parfum is joined by a 100 ml eau de parfum at US$150, a 189 g body cream at US$95, and a 240 ml body oil at US$80.
   Riley Keough fronts the campaign, created by Parlux Fragrances with ad agency Lloyd & Co., and photographed by Michael Avedoon.
   The choices of Keough and Avedon—the grandchildren of Elvis Presley and Richard Avedon respectively—are meant to celebrate both the legacy of Norell and the next generation of American influencers, says the company.
   â€˜We wanted to unite Norell’s strong brand heritage with an elegance that is resolutely modern. Riley Keough and Michael Avedon … [are] both born from enduring legacies and both in command of unique talents for current times,’ said Doug Lloyd, founder and creative director for Lloyd & Co., in a release.
   The new floral fragrance has been created by IFF perfumer Céline Barel, with top notes of galbanum, bergamot, pear and mandarin, mid-notes of jasmine petals, peony, orchid and gardenia, and basenotes of the expensive orris butter, vetiver, sandalwood, vanilla and musk.
   Norell, whose career extended back to silent films, had dressed Marilyn Monroe, Jackie Kennedy and Lauren Bacall, and First Lady Michelle Obama donned a vintage dress of his design in 2010.

July 6, 2015

Soo Joo Park fronts Mimco’s Atomic Ranger campaign

Lucire staff/1.24

Pin It

Christian Blanchard

Mimco has chosen 29-year-old model Soo Joo Park as the face of its latest campaign.
   The Australian accessories’ brand’s Atomic Ranger campaign was shot in Melbourne in May by Christian Blanchard, right after Park had appeared on the Chanel catwalk.
   Park, who has been gaining greater attention in the last few years, became a L’Oréal Paris ambassador earlier this year, the first Asian-American to be appointed to a global campaign for the French cosmetics’ giant. She has also represented Chanel and Tom Ford.
   With Mimco, she joins a diverse group of women, including Ajak Deng, Holly Rose Emery, Paris Roberts, Jessica Gomes and Alice Burdeu.
   Mimco managing and creative director Cathryn Wills noted in a release, ‘Mimco believes in women in all their individuality, their strength and their ability to lead, inspire, nurture and educate. Soo Joo Park was a perfect brand fit, who celebrates these values and traits.’

Christian Blanchard

May 7, 2015

Dakota Johnson, Natalia Tena, Quim Gutiérrez star in Estrella Damm promotional film, directed by Alejandro Amenábar

Lucire staff/12.35

Pin It

Top Dakota Johnson, as she appeared in 50 Shades of Grey. Above Natalia Tena, in a still from last year’s Black Mirror Christmas special.

Dakota Johnson, who became a household name after her performance in the movie adaptation of 50 Shades of Grey, is set to star in a promotional film for Estrella Damm, the Spanish beer brand.
   Alcohol marketing is big business—Heineken paid US$45 million for its tie-in to Skyfall, the 2012 James Bond blockbuster, and for Daniel Craig and Bérénice Marlohe to appear in its ad. This time, Johnson, along with Natalia Tena (10,000 Km, Black Mirror: White Christmas, Game of Thrones, Harry Potter and the Order of the Phoenix) and Quim Gutiérrez (Cousinhood, The Last Days), appear in the film, to be directed by Academy Award-winning director Alejandro Amenábar (who won for Mar adentro, or The Sea Inside, starring Javier Bardem; Anglophone audiences may know his earlier work, The Others, starring Nicole Kidman). Amenábar has directed Emma Watson and Ethan Hawke in Regression, which is released this October.
   The advertisement film will première in mid-June. Locations are Ibiza and Barcelona. Johnson plays Rachel, a tourist who arrives at Ibiza and establishes friendships with a group from Barcelona.
   Filming commenced April 29.

Filed under: celebrity, film, living, Lucire
May 6, 2015

Dree Hemingway named Chloé fragrance’s new face

Lucire staff/14.18

Pin It

Konstantin Pershin

Above Dree Hemingway at Mercedes-Benz Fashion Week Russia earlier this year.

Coty has announced that Dree Hemingway is the new face of its Chloé fragrance, with the campaign breaking in September. She follows in the footsteps of Clémence Poésy, Chloë Sevigny, Anja Rubik and Suvi Koponen.
   American-born Hemingway is a classically trained actor, a graduate of RADA, and starred in 2012’s Starlet. More recently, she appeared in While We’re Young and Listen Up Philip, and other credits include Nous York and Someday This Pain Will Be Useful to You. She has modelled, beginning in 2009 for Givenchy, and most recently walked for Chloé in March 2015 in Paris.
   She was chosen for her ‘modernity, natural femininity, free-spiritedness and independence,’ says Coty.
   Hemingway said in a release, ‘I am very honoured to be the new face of Chloé. It is a brand that has been part of my life for a long time; it brings up a lot of memories for me. I am looking forward to continuing my story with Chloé into the world of fragrance.’
   â€˜She completely embodies the Chloé girl’s spirit and attitude,’ says Clare Waight Keller, Chloé’s creative director. ‘Her radiant beauty and personality express everything I wanted to convey with the fragrance. It is her incredible ability to be elegant, nonchalant and spontaneous all at once that is both modern and charming”, notes Clare Waight Keller, Chloé’s creative director.
   She has a modest Instagram following of around 72,000 at the time of writing, with just over 30,000 on Twitter.
   Hemingway previously appeared in campaigns for Gianfranco Ferré and Salvatore Ferragamo.
   She is the daughter of actress Mariel Hemingway and Stephen Crisman.

April 13, 2015

Triumph launches animated Find the One film for the perfect bra, starring Hannah Ferguson

Lucire staff/15.03

Pin It

A departure from the usual approach of showing top models in intimate apparel, Triumph has launched an animated movie, Find the One (hashtag #FindTheOne), to promote the perfectly fitting bra.
   The two-minute spot, which will air from April 13 in Germany, the UK and Italy, evokes a romantic, Disney-esque style that many wearers will be familiar with, along with a memorable musical number entitled ‘Find the One’. However, instead of finding Prince Charming, the song is about the ‘life-changing experience’ (Triumph’s words) of finding the right brassière.
   The main animated character, Hannah (right), is based around Triumph and Sports Illustrated Swimsuit Issue model Hannah Ferguson, who appears in real-life form at the end of the spot.
   In true fairy-tale form, Hannah appears with her friends Tammy and Mara, who head to the boutique with her, Fred the Frog and the Fairy Godmother, who appears as a dress form.
   Stories AG’s Tobias Fueter and Yves Bollag were behind the animation and the characters. Fueter said, ‘Triumph is a fantastic brand for which to create an emotional story. Women easily identify with animated characters, which explains the success of animated fairy tales all over the world.’
   The score was composed by Tony Award-winning composer, Jason Robert Brown, with the vocal performed by three Broadway singers. The Prague Filmharmonic Orchestra performed the score.
   Eszter Szijarto, Head of Brand Marketing at Triumph, said, ‘It is really important for us to find new ways of bringing to life the bra finding journey so that we continue to inspire customers to go for a fitting and find the perfectly fitting bra—“The One”.’
   Through the spot, Triumph wishes to encourage women to look at getting properly fitted for a bra as part of its campaign, aiming to help 500,000 women this year.
   To celebrate the spot, Triumph is running an international competition for its customers, with the hashtag #animateme. The winners will receive an illustration of themselves in the animated style of the film. Details of the competition will be revealed on April 22 and will run through May 13.
   Ferguson wears the Triumph Magic Wire bra at the conclusion of the film. The innovative, award-winning bra features silicone instead of underwire, making it more comfortable to wear.
   Triumph’s Find the One page can be found at Customers can visit a Triumph boutique for a fitting or book online.

Next Page »


Get more from Lucire

Our latest issue

Lucire 34
Check out our lavish print issue of Lucire in hard copy or for Ipad or Android.
Or download the latest issue of Lucire as a PDF from Scopalto

Lucire on Twitter
Lucire on Instagram