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New Zealand labels Ketz-ke and By Mishco show off designer masks

Filed by Lucire staff/August 31, 2020/23.12

Top and above: By Mishco’s limited-edition masks have proven to be strong sellers. Below left: Ketz-ke’s bold mask designs.

New Zealand label Ketz-ke, featured in Lucire KSA’s September 2020 issue, has, like numerous other fashion labels, created designer masks. Masks—as predicted in Victoria Whisker’s recent story—have become a fashion item, and Ketz-ke’s more than qualify, with their bold designs. They’re retailing at three for NZ$36·50.
   They’re not alone. A new label set up in August reached a milestone when it sold 50 limited-edition masks per hour. By Mishco, founded by Ayla Bligh, set up to provide work for six women made redundant or suffered reduced hours because of COVID-19, sold out of its limited-edition lines within a week.
   Bligh referred to recent statistics that revealed that over 90 per cent of the 11,000 redundancies in New Zealand during the second quarter of 2020 were faced by women. It was her aim to empower women and keeping production local.
   By Mishco has scaled up production of its cotton–linen blend masks to meet demand, and is launching a line of children’s masks. Locals can collect using contactless methods. The company sold through a Facebook group called Chooice and more information can be found at


Assembly Label marks first international store, opening in Auckland

Filed by Lucire staff/March 12, 2020/23.21

About to start its second decade, Australian brand Assembly Label will open in New Zealand on Saturday, March 14, with its first international retail store at Shop S241, Level 2, Westfield Newmarket, Auckland. The brand’s minimalist æsthetic is present, the store having been created with We Are Triibe, who noted: ‘The concept for Assembly Label’s newest store in Auckland was derived ultimately from the label’s effortless, minimalist and laid-back approach to design. We wanted to inject the staple light and airy Assembly Label aesthetic into the Newmarket store—but with a twist; utilizing beautiful and carefully curated furniture pieces and natural finishes from New Zealand and Australian product designers and makers.’
   Assembly Label co-founder Damien Horan said in a release, ‘Our stores are free from complexity, favouring unyielding quality and refined simplicity over adornment. Our promise of welcoming environments that are easy to navigate and shop in comfort. Mirroring the same principles in service, we offer a unique and authentic in-store experience delivered by a warm and highly informed team.’
   Find out more at


3 Wise Men collaborates with Ubco on motorcycle and capsule collection

Filed by Lucire staff/November 8, 2019/13.52

Menswear label 3 Wise Men has collaborated with Ubco, creators of the award-winning 2 × 2 electric farm motorcycle.
   Ubco prides itself on a utilitarian, rugged motorcycle in an iconic white, but, like so many vehicles before it—the Citroën 2CV and Renault 4 come to mind—it is set for a fashionable makeover.
   The two companies have created a limited-edition, co-branded urban bike and capsule collection. The Ubco 3WM motorcycle eschews white for a blue, black and brown leather finish. The clothing collection, meanwhile, complements the motorcycle and can be worn while riding, or independently.
   So far, five Ubco 3WM bikes have been made but more are being considered.
   The collection itself comprises: poplin shirts with elbow patches and button-down collars (in eight colours); a waxed cotton quilted showerproof jacket (in navy and olive); a merino wool–Coolmax jersey also with elbow patches, and thumb holes (in black, navy or charcoal); raw selvedge denim jeans (blue and black); a canvas and leather satchel with suitcase handle sleeve, which can slot into the pannier rack on the motorcyle; leather key ring; and canvas bi-fold wallet.
   3 Wise Men’s Richard Miles says, ‘We love the Ubco 2 × 2’s Kiwi essence and its heritage. In many ways it is like the 3 Wise Men brand itself, being born of the desire to provide honest, reliable apparel, that can keep a man looking stylish and on his game throughout the business day.
   ‘The colab allowed us not only to work with Ubco to add our vision to the bike, but also to extend our 3 Wise Men brand out of the office and into the urban jungle, with four great items of clothing and leather accessories that any man would be proud to own.’
   Ubco CEO Timothy Allan adds, ‘The UBCO team is incredibly excited by what 3 Wise Men has done with the capsule range and the design team have been able to create a bike that matches the slick urban style of their collection. Our team have been able to retain the essential values of the bike—utility, reliability and sustainability—but blend it with an effortless urban style that is instantly recognizable and desirable. We can see real interest internationally for both the bike and the apparel.’


L’Oréal Professionnel and Redken are official hair sponsors for New Zealand Fashion Week

Filed by Lucire staff/August 21, 2019/10.25

Above, from top: Michael Beel. Mana Dave.

Who could forget how L’Oréal Paris partnered with New Zealand Fashion Week at the very beginning, ensuring that the event would kick off with a major splash at the turn of the century?
   The French multinational returns this year as a hair sponsor, with its L’Oréal Professionnel and Redken brands, led by Buoy’s Michael Beel representing the former brand, and Mana Dave the latter.
   Both men are well respected, award-winning artists.
   L’Oréal New Zealand’s Professional Products’ Division general manager Alisha Smart said, ‘Not only are we looking forward to collaborating with some of New Zealand’s leading brands again, but with the next generation of Kiwi fashion designers. We’re committed to helping these up-and-comers cement their place in the fashion world by working closely with them to bring their designs to life.’
   Beel noted, ‘This year brings limitless opportunity for our team at New Zealand Fashion Week. Not only are we excited to be working on the likes of Zambesi who will no doubt be going big to celebrate their 40 years but I always look forward to working with new designers—going through the creative process and coming up with an overall look that will finesse their fashion story.’
   Dave added, ‘At the moment we’re seeing a huge movement towards women celebrating their natural features including embracing and enhancing natural hair texture. This year, we’ll be putting texture front and centre, finding the uniqueness of our models’ hair creating a more elevated version of it, sending inspiration down the runway for those watching.’
   Zambesi and Maggie Marilyn, as well as the Fashion Lunch and new-generation shows, will be handled by L’Oréal Professionnel, while Redken will work with Federation, Salasai, and the Tuesday Brand and supporting new-generation group shows.


Diamond Langi wins Miss Universe New Zealand 2019

Filed by Lucire staff/August 17, 2019/12.24

Alan Raga

Above, from top: Diamond Langi is crowned by 2018 titleholder Estelle Curd. Diamond Langi gives her first wave after being crowned Miss Universe New Zealand 2019. Runners-up Charissa Rehu, Jayda Ormsby-Northcott, Hannah McCabe and Lydia Smit flank the new titleholder.

In the most tightly fought Miss Universe New Zealand competitions in years, 27-year-old Auckland stylist Diamond Langi was crowned the 2019 titleholder, with Blenheim police officer Hannah McCabe as runner-up. Wellington-based administrator Jayda Ormsby-Northcott placed third.
   The competition was so close that the five judges had to deliberate away from the audience several times during the show, which was live-streamed globally via the Miss Universe New Zealand website.
   Langi is of Tongan heritage and holds a master’s degree in styling, and is studying for a bachelor’s in acting and performing arts. She is also a talented musician.
   The judging panel comprised of Talent Tree founder and former Miss Universe New Zealand director Evana Corric as the key judge, Miss Universe New Zealand 2016 Tania Dawson, proprietor of the Shakespeare Hotel and businessman Sunny Kaushal, Essential Talent managing director Shaun O’Neill, and choreographer Jane Strickland.
   Performances tonight included songs from Eden Kavanagh, fresh from her appearances on The Voice UK and the gala fund-raiser This Is Who We Are earlier this year, and Variety Gold Heart scholarship recipient Verity Howells.
   Couturier Sidney Eculla returned to design the finalists’ gowns, as well as the one worn by co-MC Holly Pollock, from TV3’s The Café.
   Miss Universe New Zealand CEO Nigel Godfrey wore an extra hat tonight by MCing the event with Ms Pollock.
   During the year, the finalists had visited Phuket, Thailand. They also learned first-hand about the issues at Ihumātao, by visiting the site on Wednesday, covered by TVNZ 1 News and Stuff.
   Langi succeeds Auckland-based CRM and HR manager Estelle Curd, who appeared on stage with the hosts with a farewell interview.
   A touching haka was performed for Ormsby-Northcott by whānau in the audience at the end of the show.
   Lydia Smit, a 22-year-old student, and Charissa Rehu, a 24-year-old former flight attendant, placed fourth and fifth respectively.
   Miss Universe New Zealand is decided 50 per cent by public vote, and 50 per cent by the judges.
   Langi heads into a shoot on Sunday with photographer Alan Raga as her first duty as the new titleholder, and will represent Aotearoa New Zealand at Miss Universe later this year.


More than 800 Kiwi beauty fans line up for Sephora’s opening in Auckland

Filed by Meg Hamilton/July 21, 2019/13.40

On Saturday, Sephora opened its first store in New Zealand amidst more than 800 Kiwi beauty fans clustered at its doors in Auckland’s CBD. To commemorate the event, a pre-opening party was held with live entertainment from some of Auckland’s hottest DJs, Soraya and Andy Heart Throb. The first 500 guests were lucky enough to walk away with a prized Zieva Première Eyeshadow Palette valued at NZ$49 alongside a magnitude of free samples that were handed out until the doors finally swung open at 9 a.m. Sephora kept their fans warm while they awaited the opening with coffee and hot chocolates available in Sephora thermoses, along with a crepe cart to serve delicious treats to those waiting in line and to pay homage to the brand’s French roots. Many beauty fanatics felt the buzz that morning on Queen Street and local fans are now thrilled that they no longer have to order products online to get their cosmetic and beauty product fix.
   Leading up to the event, the black-and-white-striped double-decker Sephora beauty bus toured the country, stopping in cities such as Wellington, Hamilton and Christchurch, before finally making its way to settle in the heart of Auckland. The beauty bus allowed lucky locals to come and touch, swap and trial some of Sephora’s products, giving them a taste before the main store opened in Auckland.
   The French multinational chain of department stores that was first founded in Limoges in the 1970s by Dominique Mandonnaud has been long awaited here in New Zealand. Based in Paris, the worldwide stores offer clients a hands-on relationship with an ever-changing array of brand partners that run through trusted classics to emerging favourites and the critically acclaimed Sephora Collection. Sephora offers up almost 300 brands in a variety of names from Chanel to Calvin Klein, with beauty care products ranging from cosmetics, body, face and hair care to fragrances. Now Kiwi fans are able to join in with the innovation and excellent service of Sephora which aims to unlock the beauty potential and give confidence to everything they do.
   ‘I can’t wait to meet the crowds at the Sephora Queen Street Auckland opening,’ Sephora’s national artistry lead Alphie Sadsad was reported saying before the event took place. ‘I can’t imagine a better way to spend a Saturday morning than grabbing a few beauty-die-hard friends and heading down to Queen Street to join the Sephora street party.’
   The overwhelming excitement of Sephora’s arrival to New Zealand, with the new store now open and ready for business on Queen Street in Auckland’s CBD, shows no signs of fizzling out yet.—Meg Hamilton


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