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Pureology relaunches with reformulated line-up for summer 2020

Filed by Lucire staff/July 12, 2020/11.10

After preparing for two years, Pureology is relaunching for summer 2020, with a fully renovated line-up and reformulations.
   The line-up continues Pureology’s high-performance, professional-grade principles, and comprises shampoos, conditions, treatments and styling products. The formulas are sulphate-, paraben- and mineral oil-free. All formulas remain 100 per cent vegan.
   They are made with Pureology’s Antifade Complex, a patented ingredient blend with sunflower seed, a UV filter and vitamin E, working to protect colour; and Zerosulfate, a blend of corn, coconut and sugar that cleanses without stripping colour. The formulas are highly concentrated, with over 70 applications per bottle.
   With its origins in California, and now part of L’Oréal, Pureology has always kept its finger on the pulse of what makes products responsible and good for its users. The original Pureology products were sulphate-free and 100 per cent vegan, and in its 20th year, the new line has a reduced carbon footprint in its sourcing of ingredients, greater water conservation, and the use of 95 per cent post-consumer recycled plastic packaging, which in turn is 100 per cent recyclable. No products or formulations are tested on animals.
   The new line is already on sale at pureology.com and at Salon Centric, and will be available from August on Ulta, Amazon and Sephora.com.

 


Lady Gaga is the face of Valentino’s upcoming Voce Viva perfume

Filed by Lucire staff/July 10, 2020/23.22



Filippo Monteforte; Maria Moratti/Contigo

Lady Gaga is now officially the face of one of Valentino’s perfumes, the upcoming Voce Viva, by creative director Pierpaolo Piccioli with Valentino Beauty.
   The new campaign breaks in September with the perfume’s release.
   â€˜Lady Gaga means freedom, self-consciousness, pure hear,’ said Piccioli. ‘Her participation in this campaign elevates the symbolic power of the project to the highest level. She is the icon of a generation. Her message of freedom, passion for art, self-consciousness and equality is the same our Valentino community stands for. I am so proud for having her in.’
   On the new scent, the house said in a release, ‘Imagined as a voice to spread a message around the world, Valentino Voce Viva invites everyone to touch hearts, inspire others and live their dreams. Expressing the Maison’s values of inclusivity and individuality, Voce Viva celebrates one of the women’s most intimate sense.’
   Lady Gaga, already a modern-day icon and the only artist to receive an Oscar, Grammy, BAFTA and Golden Globe in the same year (for A Star Is Born), has recently released ‘Rain on Me’, a duet with Ariana Grande, and created her own beauty line.
   The star said in the release, ‘Be yourself, love who you are, and never give up your dreams.’

 


Beauty round-up: a timeless lipstick, a rich lavender toner, and ’70s-inspired eyeshadows

Filed by Meg Hamilton/June 26, 2020/10.54

Shine on

Living Nature has released a new natural lipstick, Glamorous. As with all Living Nature products, it is natural, using natural waxes, butters and oils, including shea butter and jojoba oil. Not only do your lips shine with Glamorous’s intense colour, they are nourished. There is a single shade, created to suit all complexions. It is available in New Zealand through selected pharmacies and health stores, and online at www.livingnature.com.

For summer skin

001 Skincare London is the luxury brand founded by facialist and acupuncturist for many famous names, Ada Ooi. Her new Pure Lavender Hydrolat Toner, made with 99 per cent first-grade lavender, is the perfect summer accessory, a multi­tasking product that acts as a cleanser, toner, make-up-setting spray and even as a mask. The hydrolat toner instantly lifts dried and tired skin, working to soothe, tone and tighten the skin, effortlessly hydrating and balancing its pH levels. This product is also a complexion booster that can be sprayed directly onto the skin or applied using a cotton pad. Looking to give that extra care to your skin during the summer? This is the perfect product for you. Find out more at www.001skincare.com.—Meg Hamilton

Back to the ’70s

The eyeshadows and highlighters in the new collection by Nomad are the life of the party, taking us back to the glitz and glamour of the 1970s in style. Inspired by the rich scene of Studio 54, a place where many creative minds gathered to create great art and music in the ’70s, the Multi-Chrome Discoshadow collection infuses this energy with the disco era to create a eyeshadow palette and two highlighters that are truly ethereal and out of this world. Packed with glitter, the Multi-Chrome Discoshadow Palette contains four unique shifting shades. Le Freak is a static and striking yellow-gold, I’m Coming out is a party-all-night hot pink and lavender, Got to be Real is a cool silver with subtle hints of green, and Last Dance is the perfect classic ’70s blue with a silver shift. Combine these with the two highlighters, Hot Shot in a shimmering pink inspired by the queens of disco, and Disco Nights, in pure dazzling gold, this collection is certain to keep you dancing all night long.—Meg Hamilton

 


Katherine Langford named brand ambassador for L’Oréal Paris

Filed by Lucire staff/June 23, 2020/16.07


Katherine Langford, the 24-year-old Australian actress known for her role as Hannah Baker in 13 Reasons Why, is the new L’Oréal Paris international ambassador.
   Langford, who hails from Perth, WA, was a nationally ranked swimmer before embarking on an acting career, with a Skype audition for 13 Reasons Why. On the silver screen, she was one of the ensemble cast in the Daniel Craig starrer Knives Out, playing Meg Thrombey, and starred as Leah in Love, Simon, about a young man who comes out. Her next role is as Nimue in Cursed, a retelling of the Arthurian tales but with women in the main roles.
   Langford has become a role model for youth and is an advocate for mental health. She is also passionate about equality across gender, sexual orientation, age and race.
   She currently has 16·4 million followers on Instagram, making her a particularly influential celebrity for the French giant to reach a millennial audience.
   â€˜L’Oréal Paris is the brand that creates what’s next in beauty with an essential message: everyone is worth it. It is all about learning how to love yourself, how to be bold, how to be confident!’ said Langford. ‘People my age should not be afraid to be themselves, because that’s what makes us beautiful. When you know you are worth it, you live your life to the fullest. Having always valued empowerment, I can say that I am very grateful to be part of such an inspiring group of women spokespersons.’
   â€˜We are thrilled to welcome Katherine to the L’Oréal Paris family. She is a role model, a talented and confident young woman using her platform for positive influence. Katherine’s star will only continue to rise. As a young radiant heroine who encourages people to believe in themselves, she’s the perfect spokesperson to embody our signature brand message: we are all worth it,’ said Delphine Viguier-Hovasse, L’Oréal Paris’s global brand president.
   Langford’s first campaign breaks later in 2020, for Air Mascara and Casting Crème.

 


Expect to see Moncler fragrances from 2022, with Interparfums signing licence agreement

Filed by Lucire staff/June 11, 2020/23.23


Moncler

Moncler, the Italian-owned ski wear and outwear brand founded in France in 1952, and parfumier Interparfums SA, have signed a licence agreement, where Interparfums will create fragrances and related products for distribution by Moncler’s own retail network and selected department stores, specialty stores and duty-free shops.
   In extending the Moncler brand into fragrances, Remo Ruffini, its owner, chairman and CEO—and the man who floated it on the stock exchange last decade, said, ‘Interparfums’ renowned expertise and creativity make it the ideal partner to develop a fragrance that is perfectly aligned with Moncler’s DNA and unique identity. The launch of Moncler’s first fragrance line is consistent with our selective brand extension strategy further enriching the clients’ experience with the brand.’
   That launch is expected in the first quarter of 2022.
   Philippe Benacin, Interparfums’ chairman and CEO, added, ‘This is a great achievement for us. Moncler is the only luxury brand associated to mountains, nature and constant search for innovation and evolution. Moncler has always stood for uniqueness, authenticity, quality and excellence. Its achievements are absolutely distinctive, and we are certain that its uniqueness will be successfully translated into a fragrance.’
   The agreement lasts till December 31, 2026, with a potential five-year extension.
   Interparfums is already behind the fragrances for Boucheron, Coach, Jimmy Choo, Karl Lagerfeld, Kate Spade, Montblanc, Paul Smith, Repetto, S. T. Dupont and Van Cleef & Arpels, which it creates under licence. It also owns Lanvin fragrances and Maison Rochas.

 


Dyson Corrale hair straightener to be released in New Zealand July 7

Filed by Lucire staff/May 29, 2020/3.47

Dyson now has a New Zealand launch date for its Corrale hair straightener, which had been announced in March.
   July 7 is tipped to be its Kiwi release date, with the straightener available from dyson.co.nz. Registrations of interest can be made at discoverdyson.co.nz/beauty-launch. Customers have a choice of black nickel–fuchsia or purple–black.
   The Corrale has flexing plates for enhanced style with less hair damage. By flexing, they can shape and gather hair, applying heat and tension evenly and keeping it aligned.
   It has three heat settings (165°C, 185°C and 210°C) for the user to adjust based on their hair type and style, and a four-cell lithium-ion battery that fully recharges in 70 minutes, providing 30 minutes’ of cordless use. Retail price is NZ$749.
   Michael Beel, Dyson styling ambassador and three-time New Zealand hairdresser of the year says, ‘With conventional hair straighteners, hair tends to slip out from the plates as you’re passing the styler through, forcing you to go over the same section of hair multiple times, which results in excessive heat damage. With the Dyson Corrale straightener’s flexing plates I have more control and love how it gathers the hair to keep it where it needs to be for a more even style with less reliance on heat. Plus, it’s cord-free so it’s perfect for on-the-go touch-ups. As a professional stylist, my clients often express concerns about the health of their hair, so to have a straightener that enhances styling with less hair damage, saves me time and provides the freedom to style anywhere, it truly is game-changing.’
   After the online launch on July 7, the Corrale hits retailers (Smith & Caughey, Sephora, David Jones and selected Farmers stores) on July 14.


 


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