Wellington, New Zealand-based Tailor Skincare has launched a brightening eye cream, Awaken, which has natural ingredients including caffeine extract, hyaluronic acid, and milk thistle ester. It also contains golden mica, sourced responsibly from the Responsible Mica Initiative in India.
   The ingredients—all natural and cruelty-free—are said to add a glow to the eye area, as well as hydrate it, reduce dark circles, and fight the early signs of ageing.
   Founder Sara Corleison (née Quilter) said, ‘While our Hydrate Eye Gel and Facial Serum is already a cult classic, we understand that puffiness and dark circles around the eyes is a cause for concern for many. Our last new release, Illume, sold out within 24 hours, and we hope Kiwis will be just as excited to get their hands on Awaken.
   ‘At Tailor, we want everyone to be able to embody self-confidence through skin health, and we know that Awaken will help many Kiwis feel their best—even first thing in the morning! We formulated our new caffeine-infused eye cream to leave you feeling revitalized and ready to take on the day, and in less time than it takes your morning coffee to brew.’
   As well as the new product, Tailor has teamed up with Mojo Coffee New Zealand, who have created a limited-edition Brazilian single-origin coffee. For a limited time, online orders will see Awaken come with a complimentary gift set that includes one Tailor Skincare × Mojo Brazil coffee, and an Acme 300 ml porcelain cup in Milk.
   Awaken is priced at NZ$49, available at Tailor’s website at www.tailorskin.co and at selected retailers from September 1. Find out more at tailorskin.co/products/awaken-eye-cream.

Demee Koch, born in the Philippines and now based in Switzerland, is the woman behind the De Moi skin care brand, formulated in Switzerland and bringing together the power of Philippine healing plants with Swiss active ingredients.
   The hero product of the range is De Moi’s Ultimate Intimate Wash Bar (SFr.39), a natural bar inspired by traditional Filipino therapeutic intimate care, using traditional guava leaf and alœ vera extract. It is ethically made and eco-friendly, and comes in biodegradable packaging. De Moi claims that a single Wash Bar outlasts three regular-sized bottles of liquid feminine wash.
   De Moi notes that in the Philippines, the guava leaf vagina steam bath is performed after childbirth for healing and tightening muscle and skin.
   De Moi also offers its Skin Perfect Beauty Bar and Skin Perfect Elixir Face Serum as part of its All Natural line. The products are available via demoi.ch and selected department stores.

Totally Plastic mightn’t be the ideal name for a beauty line in the 2020s, but what Iggy Azalea and BH Cosmetics are getting at are the retro-2000s glossy shades in shadow palettes, lip glosses, and more in their new collaboration.
   The capsule collection between the Australian pop star and BH Cosmetics—which creates cruelty-free, vegan and sustainable cosmetics—launches on August 29 at bhcosmetics.com and at Ulta, both online and in store.
   There are 13 pieces in the collection priced from US$7 to US$29:

• Totally 2000s: nine colour shadow palettes in three sets, Blue Fur, Purple Platforms and Pink Sunglasses;
• Oral Fixation: high-shine lip gloss named I’m Psychic, That Was Sexual, Sex Sells and Is It 2004 Yet?;
• Totally Snatched, a six-colour face palette;
• Too Good 4 U full-length false lashes;
• the Total Package: eight-piece face and eye brush set with wrap;
• Stay Pressed: a beauty sponge with case;
• Where U Been Biatch travel case;
• 99% Devil hand mirror.

   ‘I really wanted to work with BH Cosmetics because from the beginning, they were totally open to me having 100 per cent creative control, and if I don’t have creative control with a brand I’m just not going to put my name on it,’ said Azalea. ‘I’m very passionate about having a concept and bringing it to life and I’m so specific about the way that I want things to be. I love that BH Cosmetics has an accessible price point for everyone but still has very good-quality product[s]. That stuck out to me because I rarely see actual high-quality eyeshadow for the price point that they have. I love that because when I’m thinking about things that I’m making for people, I want them to be accessible to everyone.’
   ‘We have always viewed Iggy Azalea as an influential icon across the fashion and beauty spaces. We are huge fans of her trendsetting looks on the red carpet, music videos and across all of her creative frontiers. Iggy was involved in all areas of this exciting collaboration, and is in every bit and piece of this collection. We are so humbled to be the first brand to collaborate with her on a beauty line and are eager to launch this amazing collection full of unique formulations and throwback-inspired designs, all while celebrating Iggy and her influential style,’ said Fabrice Gilbert-Darras, CMO and general manager of BH Cosmetics.

US brand Neostrata dermatologist-grade anti-ageing skin care has made it to New Zealand, with a launch range of 15 items, sold at Life Pharmacy and Chemist Warehouse from August 2.
   The company’s founders were the pioneer in the use of alpha hydroxy acids (AHAs) in 1974, and went on to discover glycolic acid’s benefits in improving skin tone and dealing with dark spots. They hold the patent to glycolic acid and license it to others. The company has continued to innovate, with polyhydroxy acids (PHAs, the next generation of AHAs), and a patented type of PHA, bionic acids; NeoGlucosamine and Aminofil are other technologies that are included in Neostrata’s products. The three principles behind Neostrata are to exfoliate skin, revealing fresh, new layers; to develop products at the ideal pH level for the skin’s best absorption; and long-term results.
   The company says it stands by their products, with clinical studies in dermatology journals.
   The 15 products come from the Skin Active, Resurface and Restore lines (with recommended retail prices):

After some speculation, Violette Serrat is officially the new creative director of make-up for Guerlain.
   Serrat, who goes by her first name only professionally, is a self-taught make-up artist who studied fashion design and art. Hailing from France, she moved to the US on a whim in 2015, and has collaborated with Dior as a make-up designer, and with Estée Lauder as its global beauty director. Her work has appeared in Vogue, Harper’s Bazaar, W Magazine, T Magazine, Dazed, Teen Vogue and Elle. She also launched her own make-up range in April 2021, called Violette_FR, and has a healthy 400,000 Instagram followers. She also has a popular YouTube channel on make-up.
   She said in a release, ‘My story with Guerlain is really the story of my femininity … As a little girl, Météorites with its little pastel-coloured pearls for the complexion had a real æsthetic impact on me. I’d stare at the box fascinated, I couldn’t wait to become a woman … I pictured myself at my dressing table putting on lipstick, perfume and dipping a brush into these incredible Météorites. Today, I’ve been invited to write the next chapter in Guerlain’s history as director of make-up. That’s the magic of beauty.
   ‘Guerlain is a woman! A modern empress … and a Parisienne, right down to her fingertips. I’m so happy to be joining an iconic house with such a rich heritage, where I can pass Guerlain’s values in make-up on to a new generation and share it with those who, no matter their gender, celebrate beauty today and will celebrate it tomorrow.
   ‘As a pioneer, the Guerlain house must show commitment by becoming environmentally involved and engaging with femininity in broad and diverse way.’
   Serrat succeeds Olivier Echaudemaison, who has held the post for 21 years.

Priyanka Chopra-Jonas is the new global ambassador and creative collaborator for Max Factor, with the brand changing direction to focus more on personal empowerment and co-creation rather than employing its traditional Hollywood angle.
   Chopra-Jonas, as an actress, producer, philanthropist and UNICEF goodwill ambassador, fits the brand’s new direction, as Stefano Curti, chief brands’ officer at Coty, noted: ‘Priyanka is the modern embodiment of our diverse Max Factor audience, and a champion of the empowerment that comes with transformation. We couldn’t be more thrilled to partner with her and know we will be able to achieve so many extraordinary things together.’
   Chopra-Jonas said, ‘A brand with a rich heritage that spans more than 100 years, Max Factor is behind the most iconic and effortless beauty transformations in pop culture, and I am honoured to be collaborating as their new global ambassador. Confidence can be someone’s most powerful asset, and it’s important to trust that your beauty products will deliver. From make-up artists to people all over the globe, I know I’m in good company in sharing my excitement for Max Factor’s new product launches and I’m proud to be part of the brand’s next chapter.’
   The first product that Chopra-Jonas will endorse is the FaceFinity All Day Flawless Airbrush Finish 3in1 Foundation, a product that combines primer, concealer and foundation. Chopra-Jonas’s input has included working with the language in the campaign, to accurately reflect her own voice and personal experience with the product.