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LA Mask: an elegant way to make sure your personal face masks remain handy

Filed by Lucire staff/June 12, 2020/0.38

Elizabeth Faraut, who created the LA Loop—dubbed ‘the Original Necklace for Eyewear’—21 years ago, launches a new product that’s very much of our times: the LA Mask, a functional way to make sure people remember their masks when heading out during these times, when COVID-19 remains very much a health issue in so many countries.
   Working on a similar principle to the LA Loop, which became a simple, elegant and practical way to keep your eyewear around your neck, LA Mask allows wearers to hang their personal health masks the same way.
   Faraut was inspired to create LA Mask when going shopping, finding, as many have, that it was too easy to leave one’s mask behind. ‘As shelter-at-home became the new normal, it didn’t take me long to figure out that going grocery shopping early on Sunday morning was the way to go. And while I may have realized the best times to shop, there were snags along the way: when I would arrive at the market and realized I had forgotten my mask, creating LA Mask was a necessity,’ she said. ‘While easy, no-fuss, minimal–practical has been my mantra since founding LA Loop, LA Mask is a game changer in our ever-changing world.’
   Faraut offers the LA Mask with or without a mask. The mask hangs against the chest. Without it, LA Mask becomes an elegant necklace, or it could be worn as a bracelet.
   LA Mask is hand-made in Los Angeles. The masks sold with it use vintage fabrics, and all are pre-washed. The Classic collection masks are 100 per cent cotton blend.
   For June and July sales, LA Mask will donate a portion of the proceeds to Downtown Women’s Center (DWC), focused on serving and empowering homelessness and formerly homeless women.
   LA Mask is available via LA Loop’s website, www.laloop.com, and at international retailers.

 


JINS Eyewear extends range of blue-light-blocking lenses

Filed by Lucire staff/June 9, 2020/23.06

JINS Eyewear, one of the leading producers of eyewear in Japan, has widened its range of blue-light-blocking lenses. There are three more types: regular JINS Screen for everyday use, Screen Pro for heavy screen-time usage, and Screen Night for night-time use only.
   The company says it has sold c. 12 million pairs of JINS Screen lenses in the US and Japan to date.
   While the lenses are welcome, for all those suffering from eyestrain to sleep disturbance because of screens, it’s a sign that technology has gone the wrong way: it should be designed to suit people, and not have people adapt to it.
   Device manufacturers ideally should build in blue light filters more widely, or offer them as the standard mode—rather than showcase just how bright cellphones and televisions can get.
   JINS is at least doing its part, even creating a giveaway for families who find themselves having to do distance learning during the COVID-19 pandemic.
   The lenses can be added to any frame, for prescription and non-prescription glasses. There are 600 optical styles on offer by the company.
   Furthermore, JINS is offering US customers a chance to try out their lenses for free, for a limited time. More can be found at its website.

 


Instagram round-up, May 27: as some emerge from lockdown

Filed by Lucire staff/May 27, 2020/10.26

As some celebrities and models continue with lockdown, and others are starting to emerge from theirs, their Instagrams are a far more mixed bag than when we began peering into them again earlier this year.
   While a few months ago, there were express acknowledgements of the COVID-19 pandemic, this week there was no caption from Kylie Jenner as she posted a selfie of herself in a bra and jeans, love heart aside, with half-sister Kim Kardashian exclaiming ‘WOW’ with six flame emojis. And being Jenner the photo received 10·6 million likes, and Kardashian’s comment, at the time of writing, had 11,999—it’ll easily be over 12,000 by the time you read this.
   In Milano, where things are beginning to open up again, Chiara Ferragni showed off her pride capsule collection, sharing the link in her Instagram Stories. The home-shot top showcases its rainbow stripes proudly, with ‘Love fiercely’ emblazoned on the front.
   It’s outside for singer–model Hilde Osland modelling Bombshell Sportswear, showing off the red autumn leaves in Western Australia, as that country’s COVID-19 infections dwindle. German actress Franziska Knuppe went further afield, into the Baltic Sea on board a boat for a photo shoot, doing her own make-up (using Shiseido) and hair (using Schwarzkopf), but beyond that, it’s a ‘secret project’ and we’re to wait to see just what this is.
   Bar Refaeli had a far simpler, more relaxed post on her ’Gram, looking natural in Tel Aviv with the simple caption, ‘Favorite time of the day. ME TIME’, a sentiment which many of us would embrace. Just as blissful was a post from Marina Laswick to her one million followers, her husband Kev Dukes holding her up. They’re making a Q&A video to answer questions about their successful marriage, and among the comments is an admission that Kev is usually behind the lens of Laswick’s photographs.
   Silvana Araujo, with nearly a million followers as fans of her fitness advice, is the only one in our round-up who mentions her quarantine (in Bogotá) directly. Wearing a bikini, she’s alerting fans to her upcoming fitness videos.
   Finally, Lucire cover alumna, actress Violett Beane, who turned 24 earlier this month, showed off a new hair colour (‘Extremely-faded-dark-brown-box-dyed’) and ’do.

 


Jessica Jung named Revlon’s newest ambassador

Filed by Lucire staff/May 1, 2020/2.44



Jessica Jung (정수연), the American-born Korean pop star, actress and fashion designer, has been named as Revlon’s new ambassador, fronting the company’s campaigns in Asia.
   The K-pop star will appear in Revlon’s global campaigns for Super Lustrous and ColorStay, and new lines such as Total Color permanent hair colour.
   Jung’s campaigns break in spring 2020 across all media platforms. The first released photo from Revlon (top) was shot by Mario Sorrenti.
   â€˜Revlon has always represented the epitome of glamour for me,’ said Jung in a release. ‘As a young girl growing up in San Francisco, I couldn’t help but be dazzled by the bold imagery of iconic women wearing Revlon make-up! To now be part of these legendary Revlon ambassadors is a thrill and an honour.’
   Those she joins include Gal Gadot, Sofia Carson, Ashley Graham, Adwoa Aboah, and Eniola Abioro.
   â€˜We were drawn to Jessica because she is a force of nature, channelling her positive energy and entrepreneurial mindset into achieving her goals and breaking boundaries all along the way,’ said Silvia Galfo, Revlon global brand president. ‘She loves to experiment with beauty and has an unapologetic spirit that helps her transcend convention, perfectly capturing our “Live Boldly” ethos. We’re thrilled to have her as part of the Revlon family.’
   Jung moved to Korea at 11 and was discovered at a South Korean shopping mall with her sister, Krystal. From there she was part of a girl group, Girls’ Generation, which propelled her to fame. She runs her own fashion line, Blanc & Eclare. Jung is multilingual speaking English, Korean and Mandarin.

 


The lockdown continues: celebrity Instagram round-up, April 10

Filed by Lucire staff/April 10, 2020/10.00

As the COVID-19 lockdown continues in many parts of the world, many celebrities and models are keeping their spirits up, especially to their Instagram audiences.
   Winnie Harlow (@winnieharlow) showed photos of her on a New York rooftop with paints in the background, with a positive message: ‘If you can see the light over the horizon keep going’. It’s not too clear if these were taken during lockdown as they are particularly polished, and her captions do not suggest that they’re her present status.
   Clearer was Kaia Gerber (@kaiagerber), who kept things simple at home with a camisole and jeans, and earlier photos suggest she’s been indulging in books.
   Alexina Graham (@alexinagraham) has had immense fun during her self-quarantine in the UK, as she discovered with her sister that she can balance a glass on her head while wine is being poured into it. It’s her new party trick, and there’s a video on her Instagram.
   Lily-Rose Depp (@lilyrose_depp) wasn’t going to forget her little brother’s birthday: Jack Depp turned 18, and Lily-Rose posted strips of old photographs containing the siblings.
   In a sign of our times, actress and Lucire cover alumna Laura Vandervoort (@supervandie) posted a photograph of coloured rocks, each with a message of hope and positivity, saying that she added four to the row on a walk during her lockdown in Toronto.
   Showing that you can’t keep a good model down, Sara Sampaio (@sarasampaio) decided to dress up and put on her make-up for her at-home selfie during lockdown in Los Angeles.
   Meanwhile, Natalie Roser (@natalie_roser) offered a selfie in Rose & Bare nude underwear along with a coupon code for Easter.
   But it’s Gigi Hadid (@gigihadid) who takes the prize here for making the most of the situation. She still managed to pose for Vogue Italia while quarantined. The magazine sent her a Chanel look, and she donned the outfit, photographed ‘home on the farm’ by fellow model and friend Leah McCarthy, with whom she’s self-isolating. The image appears in Vogue Italia’s April 2020 issue. •

 


Demi Lovato for Fabletics collection pledges US$125,000 to WHO COVID-19 fund

Filed by Lucire staff/April 3, 2020/14.04

Fabletics, the athleisure brand co-founded by actress Kate Hudson, has announced that its Demi Lovato limited-edition collection will benefit COVID-19 relief efforts. The company says that US$5 for each item sold from the collection, amounting to a US$125,000 pledge from now through June 30, 2020, will support the WHO COVID-19 Solidarity Response Fund, providing ‘crucial gear’ to front-line workers.
   The collaboration was originally created to ‘inspire women to channel their inner strength’, something which Fabletics points out is needed now more than ever.
   In a release, Lovato said, ‘Recently, we have watched our world change and have thought long and hard about holding off on this launch. After sitting down to reflect for a few days, we realized there’s no better time to inspire others with my capsule, which has always been about channelling your inner strength.’
   She added in a blog post, ‘In addition to lifting up those in need right now, it’s so important for us all to feel empowered, invincible, and strong from the inside out. My collection is designed to do just that—uplifting you with bold colours and amazing contouring for the biggest confidence boost. I love how these styles make you feel so supported when you put them on. Living an active lifestyle from home is all about wearing activewear, like comfortable leggings, bras, and tops you can wear from morning to night.’
   The range uses PowerHold, a proprietary contouring fabric, and includes the Mila pocket legging and Ultra High-Waisted Shine legging, T-shirts, layering pieces, and bras, promising versatility and suiting a broad variety of activity and body types. Sizes range from XXS to 4X.
   The collection is available from fabletics.com.

 


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