Above Publicity photos of Sarah Michelle Gellar for Proactiv Plus.

Actress Sarah Michelle Gellar has netted another celebrity endorsement deal, a year after her first Specsavers appearance.
   Endorsing Proactiv Plus (officially styled Proactiv+), the Emmy Award-winning actress says she originally used Proactiv as a teenager. She discovered that as an adult, she continued to have some acne breakouts, and spotted an infomercial for Proactiv Plus one night.
   ‘I experienced great results with the original Proactiv three-step system so after seeing an infomercial for Proactiv Plus, I decided to give the new system a try. And it works! The first thing I noticed was how much cleaner and brighter my skin looked and felt,’ she said in a release.
   Gellar’s promotions commence this week. The company has used social media to spread its message further, with exclusive content on its Facebook (note that this may redirect to a national site, which could lack any information on the Gellar campaign; a non-redirect page can be found here), Twitter, YouTube, Instagram and Pinterest, using the hashtag #SMGforProactiv.

Igor Spektor

In a very friendly, relaxed and airy Stardust Penthouse atop the Beverly Hilton, guests of Debbie Durkin’s 2015 edition of the Eco Luxe Oscar Style Lounge could receive posh perk-ups, including blow-drys, organic spray tans and make-up touch-ups by OC Hair & Makeup. Celebrity pets were treated to eco-friendly goodies from Canadog and other vendors.
   Choices Recovery was the very timely charitable focus of the event, and reps from the organization were on hand to educate and raise awareness of the options that exist for those struggling with substance abuse. To set the mood, Durkin’s team joined forces with innovative company Under Canvas, known for its retreat packages to such healing destinations in the US as Moab, Yellowstone and Glacier National Parks. The hotel penthouse was transformed into a glamorous camping-style escape (hence ‘glamping’) with stylish hunting lodge-chic décor. Élan Event Rentals, LBPS Events and Frances Lynn Creative Florals provided beautiful assistance in setting the mood for both the day- and night-time festivities (hosted by Real Housewives of Orange County cast member Gretchen Christine Rossi and Chris Booker of AMP Radio).
   Attendees included nominees and winners from the crews of films such as American Sniper, The Theory of Everything, Guardians of the Galaxy, The Hobbit and Whiplash. They included Ben Wilkins (Oscar winner, Whiplash, for best sound mixing), Elise Robertson (Oscar nominee, American Sniper), Elizabeth Yianni-Georgiou (Oscar nominee, Guardians of the Galaxy, for make-up and hairstyling), Jason Canovas (Oscar nominee, The Hobbit, for sound editing), Lisa Bruce (producer of The Theory of Everything), Kevin Sorbo (Hercules), philanthropist Nancy Davis (Race to Erase MS), Carolyn Hennesy (Revenge), Ken Davitian (Borat), Christian Oliver (Alarm für Cobra 11: die Autobahnpolizei), Amanda Adrienne, Claudia Wells, Kelly Perine, Jillian Murray, Craig Scime, Cassandra Michaels, Daisy Jacobs, Suzan Brittan, Adina Porter, May Wang, Andrea Bogart, and our friends Donna Spangler and Richie Benveniste.
   Daytime guests stopped by for make-up, spray tans and hair touch-ups from nationwide mobile company OC Hair & Make-up, stocked up on pet gear from CanaDog and KD Pet Protector, and canine babysitting services from Gardena-based Camp Run-a-Mutt. VIPs left with gift bags containing gift certificates for dog collars by Let There Be Collars and complimentary services at Animal Healing & Wellness. Humans got certificates for free candles at Sugar Mint Candle Co. and complimentary sessions at Body & Brain Yoga in Burbank.—Elyse Glickman, US West Coast Editor, and Leyla Messian, LA Correspondent

Igor Spektor

Israel David Groveman

BBC

Essex-born singer-songwriter Olly Murs is Top Gear’s next Star in a Reasonably Priced Car, with the BBC releasing photographs from next Sunday’s (February 22, 2015) episode.
   Murs is pictured along with the Stig, and behind the wheel of the red Vauxhall Astra that celebrities have been taking around the long-running TV show’s test track since 2013.
   Murs first came to prominence as a contestant on The X Factor, where he finished runner-up in the 2009 series. Madame Tussauds has even made a likeness of him for its exhibit.
   His latest album, Never Been Better, was released last November and débuted at number one on the UK albums’ chart.
   US actor Aaron Paul currently heads the leaderboard among the stars who have driven the Vauxhall Astra.

BBC

KVR Creative/courtesy Doris Bergman

Even if seasoned Hollywood PR pro and impresario Doris Bergman asks for feedback on her events, the truth is that with her Oscar-Valentine and Emmy events, she consistently “knocks them out of the park” (as we say in the baseball-crazy USA). Once again, West Hollywood’s Fig & Olive restaurant played host to the Seventh Annual Valentine Romance Oscar Style Lounge & Party, and the vibe was friendly, appetizing (lots of fresh-from-the-oven goodies from F&O’s kitchen) and quite stylish for both the celebrities and attending press.
   Seven, however, proved to be particularly charming for Doris, not only with her mix of guests and products, but also lots of surprises. While her roster of talent (including Rosa Blasi, Sofia Milos, Deidre Hall, James Kyson Lee, Lisa Vidal, Lisa Ann Walter, Kelsey Scott, Carolyn Hennesy, Rénée Taylor, Joe Bologna, and Greg Grunberg) enjoyed this favourite family reunion of sorts, the icing on the Valentine’s Day cupcake was a visit from LA’s enduring designer Sue Wong. While her selection of dresses for the A-listers dazzled, it was a whole other matter when the belle of the ball strolled in to witness for herself celebrities falling in love with her artistry all over again.
   As Sue and Doris greeted each other, it suddenly hit me that both women have a lot in common, including making every invited guest to their soirées feel welcome, accepted, well fed and fashionable. The motherly love exuded at the event provided a perfect backdrop for official charity Wednesday’s Child. KTTV Fox 11 News’s Los Angeles presenter Christine Devine was present to support and answer questions about her signature cause beyond her weekly local broadcasts. Celebrities were encouraged to bring new, unwrapped gifts, including clothing, accessories, electronics, sporting equipment, monetary donations, etc., for a post-holiday gift drive for teens currently living in foster care.
   The returning and still fabulous perennials filling out the Fig & Olive garden included MDSun USA skin care, Silvana K Designs jewellery, Arbonne Essentials’ nutrition products, Spongelle bath products, Kama Sutra, Twisted Silver by Debra Mitchell, Single by Galina Sobolev, Telic (with new bling accessories), and Model in a Bottle (now with a sensitive skin formula).
   Although Samiah appeared at a certain Golden Globes event a few weeks ago, and in spite of the fact that the mercury hit 30°C (86°F), the bespoke coat designer showed her presence could stand up to a seasoned veteran like Sue Wong in both her artistry with fabric and her ease with guests from all walks of life. Shangri-La of Luxury helped clear the air for prosperity with delicious home and body fragrances, as did candles from the new Burbank boutique Shoppe 815. Beauty mavens could rejoice with an opportunity to test out all-natural hair care from Pura d’Or and the Kelley West Microderm360° Dermabrasion Tool and skin care line. Another motherly touch: the rep encouraged guests to use it responsibly and check out special demos at microderm360.com/ before putting this Home Shopping Network best seller to work.—Elyse Glickman, US West Coast Editor

KVR Creative/courtesy Doris Bergman

Franziska Krug/Getty Images

Bulgari’s Diva Cinema Night at the Berlinale, the Berlin International Film Festival, on Tuesday celebrated divas past and present with an exclusive party at the Metropolpark in the German capital.
   The event celebrated divas including Elizabeth Taylor, Marilyn Monroe, Sophia Loren, Anita Ekberg and Grace Kelly, and their connection to the world of film. Modern actresses were also celebrated by co-sponsor Bulgari, including Carla Bruni, Jennifer Garner, Sharon Stone, Keira Knightley and Naomi Watts.
   Notable VIPs included Olga Kurylenko, Nastassja Kinski and Lilly zu Sayn-Wittgenstein-Berleburg, as well as Anna Maria Muehe, Julia Dietze, Emma Heming-Willis, Sonja Kerskes, Paz de la Huerta, Sanny van Heteren, Tanja Bülter, Natascha Ochsenknecht, Chiara Schoras, Nicolai Kinski, Ina Paule Klink, Kweku Mandela, Lelio Gavazza, Sandra Mohsni, Natalia Avelon, Shermine Sharivar, and Alessandra Mastronardi.
   With Bulgari, unsirprisingly Elizabeth Taylor’s starring role in Cleopatra, resplendent with jewellery, were among the memories shared during the evening. BMW was the event’s second sponsor, countering the festival’s partnership with rival Audi. DJ Nick Cohen performed at the do, while Moët & Chandon served champagne.

Franziska Krug/Getty Images

Charley Gallay

Stefanie Keenan

Warner Music Group hosted an after-party for the artists signed to its label at Château Marmont in West Hollywood on Sunday night, celebrating those who had been nominated for a 2015 Grammy Award, including Beyoncé, Jay Z, Kendrick Lamar, Ed Sheeran, Charli XCX, Clean Bandit, Wiz Khalifa, Trey Songz, Faith Hill, Hunter Hayes, Neil Young, Paramore, Tegan and Sara, the Black Keys, Tom Petty and the Heartbreakers, Pink Floyd, Grateful Dead, Coldplay and others.
   The event featured live performances from Charli XCX, Jessie J, and Jess Glynne, among numerous others. Other VIPs on the guest list were Priyanka Chopra, Miranda Kerr, Josh Groban, Paris Hilton, Taye Diggs, Aloe Blacc, Mel B and Stephen Belafonte, Brandy Clark, Gary Clark, Jr and Nicole Trunfio, Clean Bandit, Courteney Cox, Sheryl Crow, Jason Derulo, Jamie Foxx, Kat Graham, Lydia Hearst, Amy Heidemann, Icona Pop, Randy Jackson, Emily Joyce, Anthony Kiedis of the Red Hot Chili Peppers, Jaime King, John Legend, Jenny Lewis, Juliette Lewis, Annie Lennox, Angela Lindvall, Ziggy Marley, Miguel, Haley Joel Osment, Paul Oakenfold, Rita Ora, Ryan Phillippe, Perrey Reeves, Fatima Robinson, Nile Rodgers, Michelle Rodriguez, Mark Ronson, Russell Simmons, Jordin Sparks, Sevyn Streeter, Chrissy Teigen, Aisha Tyler, Erin Wasson, Marlon Wayans, Will.i.am, Dwight Yoakam, and Hans Zimmer.
   The after-party was sponsored by Spotify and Deleón.

Stefanie Keenan

Mike Windle

Charley Gallay

Mike Windle

Charley Gallay

Stefanie Keenan

Franziska Krug

Isabel Coixet’s Nadie quiere la noche (Nobody Wants the Night) kicked off the Berlinale, the 65th Berlin International Film Festival, on Thursday, with one of the event’s most glamorous red carpet entrances.
   The Juliette Binoche starrer, a bio-pic about Josephine Peary and her 1908 North Pole trek to find her husband, Robert E. Peary, saw not only its star, but Audrey Tautou, Daniel Brühl, Felicitas Rombold, Christoph Waltz, Hannelore Elsner, Iris Berben, Peter Lohmeyer, Jena Malone, Senta Berger, Katharina Schüttler, Toni Garrn, Mike Rockenfeller, and André Lotterer.
   The second film of the first night was another bio-pic, Queen of the Night, starring Nicole Kidman, trading the icescape for desert. Kidman plays Gertrude Bell, the British political officer who helped the Hashemite dynasties in modern-day Jordan and Iraq, and she attended the première with co-stars James Franco and Damian Lewis, director Werner Herzog, and SPD politician Manuela Schwesig.
   Audi, as a sponsor of the event, chauffeured celebrities with a variety of decked-out models, including the A8, A5 Sportback and TT, but the big surprise was the Crossover Coupé, a concept car, that Elsner and Berben arrived in.

Franziska Krug

Franziska Krug

Gisela Schober

Vivien Killilea/Getty Images

Park City, Utah is where all the action takes place in January as the Sundance Film Festival vibe takes over. While film is the main topic of interest during the week, discreet places allow invited guests to relax as they discover innovative products in the midst of a cozy and warm atmosphere. Kari Feinstein’s Sundance Style Lounge presented by Aruba last weekend was the highlight on the prominent Main Street. Celebrities including Nikki Reed, Gina Rodriguez, Hailee Steinfeld, Toni Collette, Sarah Silverman, Amy Willerton, Emile Hirsch, Avan Jogia, Kiersey Clemons, Molly Shannon, and many more indulged in electronics, clothing and cosmetics. Netgear featured their chic Smart Home Security Camera, stylishly discreet and useful for home safety. Innergie featured their portable charging stations. Eb5 had their skin and body treatment on display; the Third Piece revealed their fashionable hand-knit winter accessories, while Coolway added to the stylish feel with their utmost classy shoes.
   Many other hotspots stole the spotlight during the much-awaited time of year. We will shortly bring to you other events that made their way to the Sundance Film Festival before we turn our attention to Paris where the elegant haute couture fashion week has been unveiled in the French capital.—Lola Cristall, Paris editor

Vivien Killilea/Getty Images