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November 21, 2014

Sponsored video: Christmas is a different world at Very.co.uk

Lucire staff/2.34

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A Lucire special promotion


It’s nearly Christmas, and as much as we might want to delay thinking about shopping for the season, Very.co.uk is in full force with its new commercial starring its brand ambassador, Fearne Cotton.
   Cotton, who is very recognizable in the UK for her hosting duties on everything from Top of the Pops to the Red Nose Day telethons, has a fashion and homeware range with Very.co.uk, while across the Irish Sea, she launched a dress range with Littlewoods Ireland.
   The new commercial, part of a campaign called ‘Very Xmas’, sees Cotton and model friends come to life out of the pages of a fashion magazine, interestingly called Style. (While a fictional title in this context, we’re sure readers can think of some real ones that have had that name over the years.)
   However, unlike other “bringing to life” scenarios in film and television, Cotton and co. stay in a miniature size, 12 cm (5 in) tall, interacting with various products that you can find at Very.co.uk, from furniture, table dressings and decorations to electrical appliances, beauty products, toys and fashion. The idea is that Christmas isn’t just a special time of the year, but a different world altogether.
   Cheekily, the Very.co.uk team has even put together a “behind-the-scenes” video that doesn’t give the game away: the conceit there is that Cotton and her friends really have been shrunk to miniature, à la The Secret Service or Fantastic Voyage. Of course, the visual effects have been accomplished by green screen and other visual effects, produced by MPC.
   The commercial has been directed by Pontus Lowenheilm of Traktor, a collective known for blending humour and reality, making it particularly sought after in the advertising business. The campaign has cost Very.co.uk a cool £6·5 million, with the target of maintaining its substantial growth from last year.
   ‘Very Xmas’ is running across all media and is Very.co.uk’s biggest ever fully integrated campaign.


Post sponsored by Very.co.uk

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Filed under: celebrity, fashion, London
November 16, 2014

Kendall Jenner signed as Estée Lauder’s new face: social media consumers among targets

Lucire staff/11.45

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Courtesy Estée Lauder

Estée Lauder has signed model Kendall Jenner for digital, TV, print advertising and social media campaigns.
   The company sees Jenner’s personal social media following as an asset, able to bridge them with fashion and entertainment, while targeting younger consumers.
   She has 30 million fans across Instagram, Twitter and Facebook, and is believed to be the most socially connected model.
   Estée Lauder global brand president Jane Hertzmark Hudis calls Jenner ‘the ultimate Instagirl. We are excited to leverage her image, voice, energy and extraordinary social media power to introduce Estée Lauder to millions of young women around the world.’
   Jenner says she had known since Paris Fashion Week, but had to keep the news under wraps.
   ‘It honestly feels like a dream to represent such an iconic beauty brand: it is an incredible honour and quite humbling,’ she says.
   She also features in a 13 pp. editorial shot by Patrick Demarchelier in the December 2014 issue of Vogue.
   Jenner had first walked in Marc Jacobs’ fall 2014 show, then at the Chanel haute couture show, followed by an advertising campaign for Givenchy for autumn–winter 2014. She has since walked for Balmain, Dolce & Gabbana and Fendi. She has worked with photographers such as Demarchelier, Mert & Marcus, Mario Sorrenti and Mikael Janssen, and has appeared in Love, Vogue Paris, W, and Interview.
   She follows in the footsteps of luminaries including Willow Bay, Paulina Porizkova, Elizabeth Hurley, Gwyneth Paltrow, Liu Wen, and Julia Roberts.

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November 15, 2014

Baz Luhrmann and Catherine Martin unveil collaboration with Barneys New York, Madison Avenue

Lucire staff/0.35

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Neil Rasmus and Billy Farrell, of BFAnyc.com

Barneys New York unveiled its collaboration with film director Baz Luhrmann and four-time Academy Award-winning production designer Catherine Martin, christened Baz Dazzled, at its Madison Avenue store.
   Luhrmann, Martin and Barneys creative director Dennis Freedman, have taken holiday themes and, according to Barneys, in true Luhrmann style, ‘turned them upside-down into a world of fantastical characters, enchanted environments, and luxurious, metallic textures.’
   ‘From the first time my wife Catherine Martin and I found ourselves in New York back in the ’80s, we always marvelled at the way Barneys took the familiar and managed to turn it on its head. This way of seeing the world is somewhat akin to our own creative philosophy,’ said Luhrmann. ‘Here we are now, so many years later in our adopted home, honoured to join the pedigree of artists, performers, and creative organizations which have collaborated with Barneys, to take the familiar and turn it on its head.’
   Urbanized woodland creatures, including a b-boy elf, a “true owl” who always speaks the truth, a graffiti-ing squirrel, and Celestina the ice princess, inhabit a fantasy world ruled by the Luna and Solar queens. There is a series of live performances and interactive theatre in each of the Barneys windows.
   The themes for the four windows are love (Elphresh the elf pursues his impossible love, Elfemeral), beauty (the Spirits of the Snow, by artist Anthony Howe), truth (Truth, an eight-foot-tall steampunk true owl, by artist Chris Cole), and freedom (a trapped ice princess dreams of freedom).
   The Madison Avenue store’s façade ties in to the theme, with the Solar and Luna queens singing out of two Juliet balconies on the second floor.
   Music for the performances is provided by a cappella group Pentatonix, ­comprised of vocalists Scott Hoying, Kirstie Maldonado, and Mitch Grassi, vocal bass Avi Kaplan, and beatboxer Kevin ‘K. O. Olusola­who, who exclusively scored and recorded custom versions of classics. In addition, Pentatonix provided vocals to several characters.
   Costumes have been created by Zaldy, who worked with Martin. The performances were directed in collaboration with Luhrmann, Martin, Barneys New York, and Andrew Katz.
   A limited-edition Baz Dazzled XO Exclusively Ours collection of luxury holiday décor and gifts is available on the ninth floor of the Madison Avenue store, select Barneys stores nationwide, and Barneys.com. Items include an engraved Berti champagne sabre, a knit rabbit throw by Adrienne Landau, Studio DKS pillows, children’s costumes, stuffed animals, and exclusive Prada-created fur-lined sleeping bag and luxury picnic set.
   Pentatonix sang at the unveiling, singing, with the Luna and Solar queens, Madonna’s ‘Holiday’.
   Celebrities and VIPs at both the unveiling and the Central Park Zoo dinner afterwards included Richard and Lisa Perry, Amy Sacco, Aurelie Bidermann, Dakota Fanning, Dao-Yi Chow and Maxwell Osborne of Public School, Deborra-Lee Furness, Dennis Freedman, Estelle, Giovanna Battaglia, Stefano Tonchi, Jessica Joffe, Kate Foley, Lily Kwong, Meryl Poster, Michael Avedon, Pat Cleveland, Simon Doonan, Max Osterweis, Victoria Justice, Wendi Deng, Zani Gugelmann, Madison Guest, Victoria Justice, Hamish Bowles, Anna Wintour, Michael Avedon, Dorian Grinspan, Virginia Smith, Carter Elwood-Etherington, Breken Elwood-Etherington, Jennifer Zuccarini, Edward Menicheschi, Hailey Gates, Bronson van Wyck, Charles Rockefeller, Allese Thomson, Knight Landesman, and Brooke Garber Neidich.
   Twenty-five per cent of sales from Baz Dazzled holiday products will be donated to Room to Read, a literacy organization helping children in developing countries.



































Neil Rasmus and Billy Farrell, of BFAnyc.com

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November 13, 2014

Fadwa Baruni celebrates UAE National Day with new collection

Lucire staff/21.23

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Designer Fadwa Baruni has launched a UAE National Day-themed collection in association with Professionelle Boutique in Dubai Mall, available from November to the day itself on December 2.
   The dress design features the colours of the country’s flag, using silk and other high-quality fabrics. It features red, black and white, with a deep shade of green.
   Iraqi actress Alaa Shaker will promote the dress, while photographer Mohammed Al Marzouqi and Poupa Salon & Nail Spa have contributed to the promotion.
   Professionelle Boutique is on level 1 of the Dubai Mall, facing Shakespeare & Co.

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Filed under: celebrity, Dubai, fashion, Lucire
November 7, 2014

Top international hairstylist Richard Kavanagh presents Rodney Wayne’s summer ’15 looks

Lucire staff/14.43

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Top and centre The ‘Sunrise and Shine’ look from Rodney Wayne: cut and colour from NZ$250. Prep hair with Redken Rootful 06, blow-dry with a large flat paddle brush, flat iron for definition, and finish with Redken Fashion Works 12 hairspray. Above The ‘Dusk-oh’ look: cut and colour from NZ$280. For naturally curly hair, apply a generous amount of a styling paste such as Redken’s Rough Paste 12 to shampooed and conditioned, towel-dried hair. Hang head upside-down and dry with a hot hairdryer and diffuser attachment. Use a shine serum such as Redken All Soft Argan-6 Oil for a little extra polish. Finish with Redken Control Addict 28 hairspray.

Rodney Wayne’s latest campaign, breaking this month, gets a jump on summer, with a bright 1970s pop-rock vibe mixed with an androgynous, rave-culture 1990s look, harking back to the international cultural influences of those decades.
   Entitled Do Summer, the campaign is proudly New Zealand in flavour despite its international inspirations, with Rodney Wayne’s global creative director Richard Kavanagh encouraging women to make a bolder statement this coming season with a new look. ‘The smart way to go is with fabulous hair that can take you from the pool to the party and places in between. Our latest looks are designed to help you make the most of the season in individual style,’ says Kavanagh.
   Kavanagh has driven the campaign, photographed by Steven Chee, directed by Lachlan McPherson, with Rodney Wayne’s Matt Butcher, Adrine Singh, Hannah McKenzie and Christie Beard assisting on hair.
   The five looks, ‘Sunrise and Shine’, ‘Dusk-oh’, ‘Honey Dipped’, ‘Twice the Nice’ and ‘Bourdin Patrol’, pay homage to the season, all using Redken products for preparation, finishing and protection.
   ‘Sunrise and Shine’ has been inspired by Annie Lennox and the rave culture of the early ’90s, with copper shades, using a halo technique of colouring, and shorter under-layers. ‘Dusk-oh’ was inspired by the 1970s’ soul sisters, enhancing curls à la Donna Summer and Lorde. ‘Honey Dipped’ takes its inspiration from Michelle Pfeiffer’s Elvira Hancock character in Scarface, with a centre part and honey-dipped ends. ‘Twice the Nice’ sees braids at the core, whether they are herringbonem four-strand, French or classic. Finally, ‘Bourdin Patrol’ takes its name from photographer Guy Bourdin and the 1970s’ hyper-real styles of the models in his shoots.




Top ‘Honey Dipped': cut and colour from NZ$280. Create lived-in luxury with Redken Duo Shield 07 before blow-drying hair with a large round brush. Add a little Redken Powder Grip 03 at the roots for body and texture. Carry some Pillow Proof Two Day Extender to keep your style fresher longer. Centre The ‘Twice the Nice’ cut and colour starts at NZ$280. Redken Rough Paste 12 will help control hair while it’s being braided. Blow-dry with Redken Satinwear 02 for heat protection and light control. Bottom Getting the ‘Twice the Nice’ look: set hair on a small curling iron using a heat-active texturizer like Redken Fabricate 03 for heat protection and light hold. Once hair is set and cooled, brush it out and spray generously with Redken Forceful 23 strong hold hairspray for extra shine and hold.

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November 6, 2014

Christina Applegate speaks out for Stand up to Cancer and Cancer Treatment Centers’ new campaign

Lucire staff/18.01

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Actress Christina Applegate is the spokeswoman for the new Stand up to Cancer and Cancer Treatment Centers of America public awareness campaign.
   Applegate herself is a cancer survivor, who stresses the importance of having a strong support system. ‘It was a sense of community that helped me, as well as many others, get through a time that is never easy; and why I am so proud to join Stand up to Cancer and Cancer Treatment Centers of America on this campaign. Each of us has the power to support and fight,’ she said in a release.
   The campaign is entitled When You Don’t Know What to Say, Stand up, highlighting how family and friends can provide support to a loved one diagnosed with cancer.
   The central message is, ‘When someone you love is diagnosed with cancer, you have the power to help. There are many ways you can stand up and show that you care.’
   Applegate had chosen to have both her breasts removed in a prophylactic double mastectomy, although cancerous lumps were only found in one. She credits MRI testing for detecting the tumours early and allowing her to seek early treatment.
   One in two men and one in three women will be diagnosed with cancer in their lifetimes, according to the two groups. Those in support positions can visit showthatyoucare.org, with tips on how to support those newly diagnosed with cancer. They can also follow Stand up to Cancer on Facebook and Twitter.

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November 5, 2014

Heading eastward: glamorous events from Los Angeles to Paris

Lola Cristall/21.27

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Top Poolside at the Peninsula Beverly Hills. Centre Inside the Eileen Fischer cabana at the Organic Spa Magazine event. Above TV host Nancy O’Dell.

The Peninsula Beverly Hills is known for its sophistication, adding a European flair in a Californian setting. It was a perfect location for Organic Spa Magazine to host the launch of their 2014 Los Angeles Experience Wellness Media and Eco-Celebrity Event. Celebrities included John Salley, Katie Chonacas, Jennifer Taylor and their stunning October cover girl Nancy O’Dell. With natural holistic services offered in cabanas by the poolside on the rooftop, overlooking marvellous views, the event was based around the beauty and delicacy of naturally infused products.
   Eileen Fischer’s stylish, restrained fashion appeared alongside Nubian Heritage, founded by Richelieu Dennis and Nyema Tubman, who presented a slew of high-end natural skin care products. Others tapping in to their organic creativity included Ikove, Ayushi, Jurlique, the Organic Face, Susie Frazer, Two Bunch Palms, Organics Brasil, Plantlife, Shankara, Aura Cacia, Tsuiya, Gaëlle Organic, Malebranche, Nordic Naturals, Green Spa Network, Vana Retreats, Immunocologie, Ojai Valley Inn and Spa, Natracare, Kari Gran, Riviera Maya, Dahliana Skincare, Fifth Dimension Clothing, Golden Door and Shea Moisture. The brands had one special factor in common: they brought the mind, body and soul together in the midst of natural products.




Top John Salley. Centre Nancy O’Dell and her Organic Spa Magazine cover. Above Organic Spa Magazine publishers Rona Berg and Bev Maloney Fischback with Nancy O’Dell.

   Travelling cross-country, we arrive in New York where Alyson Dutch hosted her Valentine’s Day Gift Guide Event. The Artisan Group was in attendance to present everything from jewellery pieces to skin care products. Brainy Pac presented their conveniently designed hats, where separate compartments permit the wearer to store away important items, including their gadgets, while staying chic. Signature Soul Socks introduced their comfortable socks, with solid soles that can easily slide into a boot. Lulu DK’s jewellery-like metallic temporary tattoos, in gold or silver, illuminate. Grande Lash-MD is perfect for the woman interested in elongating her eyelashes, with a product made out of exclusively natural ingredients. Dollipop Cosmetics featured their radiant eye shadows consisting of a range of various shades from lusterless matte to shimmering gloss.
   In Paris, Deux A’s head designer and founder, Anna-Liza, presented her spring 2015 collection during an intimate gathering in Paris. The collection entitled Naga Botanicus added her personal take on floral creativity, with vibrant, vivid shades and slightly psychedelic features. Casual, basic knee-high skirts to hip-hugging dresses are accompanied by large floral headdresses.—Lola Cristall, Paris Editor







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November 4, 2014

Brazilian model Lea T. becomes Redken’s newest ambassador

Lucire staff/16.38

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Matt Irwin

Lea T., known best as the muse for Givenchy, has become Redken’s latest face, joining musician Sky Ferreira, blogger Chiara Ferragni, hairstylist Guido and celebrity colourist Tracey Cunningham.
   Redken says Lea T. was chosen for her individuality. Said Leslie Marino, Redken US’s general manager, in a release, ‘She shares Redken’s vision of global beauty, and has a unique sense of self and a beauty that is undeniably her own.’
   The Brazilian model has become an advocate for transgender people, equality, and anti-bullying.
   She will promote the company’s Chromatics hair colouring range.
   Discovered by Riccardo Tisci at Givenchy, she has featured in some of the top fashion titles in the world, and made the cover of Elle Brasil in 2011 (below).
   Further announcements will be made via Redken and Lea T.’s Twitter accounts, at @Redken5thAve and @leacerezo. The campaign featuring Lea T. breaks in January.

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