The MTV Movie Awards should be thought of as the “Real People’s Choice Awards”, as it reflects the pop cultural phenomena people are actually paying money to see. By the same token, the Secret Room’s annual event for this event should be considered a solid barometer for new things people are going to want to try and buy. This spring edition of the pre-show party was a most refreshing mix of products which allowed people to recycle, rejuvenate, refresh and rejoice, not only against a pop-cultural backdrop, but also social changes in US culture taking root in California.
The star attraction was Parfaire, a Pasadena-based medical Ã¦sthetics’ spa that also provides on-site services. In a private suite high above the revelry in the SLS’s bustling ballroom, guests enjoyed a choice of a Red Carpet Rejuvenating Facial or Botox treatments.
Parfaire, under the direction of Dr Winnie, is one of the few Los Angeles “med-spas” that provide Kybella treatments, which permanently dissolve double-chin fat. Their patience and calming demeanour provided a welcoming respite for celebrities, press and other attendees pressured by the demands of the upcoming award show and related public appearances. The treatments were short, but remarkably relaxing and effective, providing living proof that a spa is only as good as the expertise and attitude of its doctors and staff.
The last gasp of a southern California winter allowed guests to enjoy the pleasure of sipping wine while bundled up in cashmere in colours that matched the varietals. From JaM Cellars comes a new kind of Hollywood breakfast: Butter Chardonnay, Jam Merlot and Toast sparkling wine. Guests appreciated Repeat Cashmereâ€™s buttery-soft scarves and ponchos crafted from snuggly but deceptively light and delicate fabrics. Among the rich neutrals and jewel tones, burgundy was the most popular colour with celebs.
There was also plenty of bling to liven up the classic cashmere pieces. The Fleur de Lys and Me offered youthfully chic jewellery made of stainless steel (including VIP wrist bands with MTV logos). Other items included clever, customizable bracelets with snap-on, interchangable charms covered in crystals. Gris by Allison Hall tempted VIPs with fine modern jewellery designed with a nod to Ancient Rome, the Byzantine Empire and the Victorian era. Mixed metals, from rose gold to rhodium, provided the backdrop for precious and semi-precious stones swimming in ornate diamond pave settings.
Tracey Tanner Studios offered Italian leather purses and make-up bags that allowed guests to make a statement beyond fluorescent snakeskin and dyed crocodile leather. The company’s simple bag designs were covered in psychedelic colours, tie-die patterns, and digitally printed images of the natural beauty of the cosmos. And what star would not want to walk down the red carpet carrying the universe in her hands?
Sagjol showcased comfy yet edgy clothing for men and women of all shapes and sizes. The new line featured a denim-like fabric made from recycled ketchup bottlesâ€”here is fashion feeding the soul instead of landfills. Sagjol’s toasty jackets, soft-to-the-touch jeans and frayed biker vests are perfect for throwing over graphic T-shirts and sexy camisoles.
Beauty and grooming aides were also geared for the young as well as the young-in-spirit. Prep’s Strands like Steel hair care line is marketed as ‘cool care for young hair’â€”especially for trendsetters who often put their locks through hell. The leave-in treatment protects stressed hair from sun, heat, hot spotlights and other sources of thermal damage. It also works great as a de-tangler for kinky and naturally curly hair that finds its way into annoying dreadlocks.
ClixIt Heal and Conceal pens offered a convenient way to hide blemishes and heal in-grown hairs. These little pens conveniently fit into the tiniest of clutches. In terms of larger cover-ups, Fake Bake was back to invite celebs to step into the mobile tanning parlour for a double shot of ‘Espresso Tan’. They also premiÃ¨red their anti-ageing self-tanning facial lotion, along with a daily moisturizer that also amplifies and preserves an existing natural or fake tan.
There were also several tables devoted to the most intimate of female concerns. Disposable PantyPads are biodegradable period panties complete with padded reinforcement to protect ladies during long flights and longer business meetings. For those of us who get really cranky under these circumstances, there’s always Serenol, a non-prescription dietary supplement that has been clinically shown to put a smile on women’s faces during that time of month. Made with Swedish flower pollen extract, it reduces water retention and junk food cravings while promoting a good night’s sleep.
Speaking of things that annoy the “lady of the house” and her overnight guest, Jack’s Furrfighters showcased their newest fur-fighting gear: suede gloves that remove cat and dog hair from little black dresses, boyfriends’ suits, living room sofas and boudoir pillows. All the lady has to do is put on the glove, and pet the sofa or the man covered in cat hair.
Hemp-based products, backed by their 9,000 year-old history, came out from the shadows for a star turn. Hemp oil beauty products from Kannaway.com introduced Hollywood to hemp-oil infused cleansers, serums, and moisturizers. When combined with hyaluronic acid and other botanicals, hemp oil banishes signs of premature ageing. RSHO Raw Hemp Oil (by HempMeds), is a dietary supplement known to reduce anxiety without making you high.
For those who prefer to smoke their herbs, Hydra Vapor Tech showcased its state-of-the-art vapourizer carrying cases. Available in gold, silver, white and black, the sleek Titan II allows you to carry all of your vaping supplies in a tasteful and tidy manner. While vaping, you could chill out to your favourite music with jewel-toned Spider ear buds, engineered with a focus on bass, vital to one’s enjoyment of rap, hip-hop and rock.
The event also came with a cherry on top, which was definitely not for kids: no pre-award show event would be complete without a platter of Jello-shots from Twisted Cherries. Guests and vendors alike could not resist gin and whiskey-infused cherries encased in tangy cherry gelatin. While Girl Meets World star Ava Kolker and Disney’s Lexie Kolker enjoyed their cookies, the rest of us indulged in those festive sips.
Favourite stars from MTV-flavoured movies past and present in attendance included Judge Reinhold, Vincent Spano, Daphne Blunt, Kirk Morrison, Ken Davitian, Charisma Carpenter, Lauren Potter, Ryan Ochoa, Ginger Gonzoga, Ashlee Keating, Jessica Barth, as well as veteran soap opera divas Kate Linder and Diedre Hall.â€”Layla Messian, LA Correspondent