âStangersâdiehard fans of the Ford Mustangâwill have already seen it due to leaks of the official photographs half a day ago. Lucire ran the leaked photos on our Facebook page. But now, we can officially talk about the unveiling, in six cities around the worldâNew York, Dearborn, Michigan, Los Angeles, Shanghai, Sydney and Barcelonaâof the 2015 Mustang, codenamed S550, which commemorates the model line’s 50th anniversary.
Executive chairman Bill Ford was present at the Barcelona event, in front of an audience of 2,500 journalists, dealers and Ford employees.
While the Mustang has officially been on sale in Europe and other markets before since the original model was released in New York on April 17, 1964, the 2015 model is the first which will be sold as a “world car”, as part of Ford’s core range.
Ford notes that the Mustang is its most iconic range, and that it is the world’s most-liked vehicle on Facebook. Nine million have been built since the original’s launch.
Stephen Odell, executive vice-president for Ford in Europe, Middle East and Africa, said in a release, ‘The Mustangâs formidable reputation for performance and its iconic status as a symbol of freedom and optimism precedes it even in those parts of the world where the car has never been sold. The new Mustang epitomizes Fordâs aggressive product acceleration; technologically advanced and forward-looking, but without forgetting the heritage that has inspired Ford customers for generations.’
The new model certainly lives up to the promise. It has the classic Mustang proportions and blends them with Ford’s present design language.
The design language has been seen on other global products such as the facelifted B299 Ford Fiesta and the CD391 Ford Fusion, which will be sold in Europe and other markets as the Ford Mondeo. It is an evolution of some of Ford’s earlier design principles.
The grille opening apes that of the Fiesta and Fusion, but appears in a more exaggerated form, with the Mustang horse placed in the centre, as with the original, the Mustang II, and the models dating from the 1994.
There are also shades of the ItalDesign Ford Mustang concept of 2006, which brought some Italianate touches, such as a tapering cabin.
The rear lights also reflect the classic Mustang ideas, with the tri-bar design that also harks back to the original.
Ford has also injected the rear-wheel-drive Mustang with the latest technologies, equipping the pony car for the 2010s and beyond.
Technologies include Ford’s Sync with voice control and eight-inch touchscreen (in Europe), and drivers can adjust between driving modes.
The convertible has an insulated cloth top, which has a sleek profile when folded, according to Ford.
Moray Callum, Ford’s executive director of design for the Americas, said, ‘You only get one chance to make a first impression and when you see this car, you immediately see a Mustang strong and true.’
Inside, the Mustang has an aviation-inspired cockpit, designed for the driver, and there is more space, thanks to a wider cabin and an all-new rear suspension. The cockpit again blends modern and classic: the two large dials hark back to the original, but the look is more geometric and structured.
The boot can now accommodate two golf bags, thanks to the new platform.
The suspension brings Mustang bang up to date. The front has double ball-joint Macpherson struts, while the rear gets rid of its agricultural live rear axle in front of an integral-link independent suspension. The Mustang promises to be a far better drive than the models of old, suiting worldwide markets. Ford’s stability control includes torque vectoring.
Engines are the classic five-litre V8 (with 426 PS and 529 Nm of torque) and a new EcoBoost 2Â·3-litre four delivering 309 PS and 407 Nm. The automatic model has steering-wheel-mounted shift paddles.âJack Yan, Publisher
While some designers strive to create an ideal vision of the perfect female customer, others choose to let their customer use fashion to define their own definition of perfection. Annah Stretton, now easing her way into to the US and other countries’ markets via her jaunty online boutiques, fits the second category and does it with the flair of one of her famously fitted jackets. I discovered this on my 2010 visit to Wellington when in town to cover the Cocktail World Cup (of 42 Below vodka notoriety).
Soon after I purchased my first Annah-designed investment-piece jacket (which still turns fashionista heads here in LA three years on), Lucire publisher Jack Yan filled me in on her other accomplishments in publishing and public speaking. In 2013, she succeeded in getting my attention again, and not just because of all of the curve flattering frocks and expanded number of shops. Shortly after I arrived in Wellington, on the heels of covering the Food and Wine Classic (FAWK) in Hawke’s Bay, a cartoon incarnation of Annah peeked up at me from one of the stacks at the Lucire offices. Rock the Boat (her third effort), content-wise, is focused on a core readership of success-driven New Zealand women. The business leaders and movers-and-shakers, therefore, will be more recognizable to that group. However, from the perspective of an outsider (an American woman) looking in, this book is still a fun read with a lot of very positive messages and life lessons. Although it is obvious why she’s billed as the New Zealand answer to Oprah, one has to appreciate that she’s made sure her own larger-than-life persona does not overshadow the input and impact made by her “guest stars” (including the equally vibrant Cuisine publisher Ray McVinnie, who MCed several FAWK events, as well as World of Wearable Art founder Dame Suzie Moncrieff, and Saatchi & Saatchi CEO Kevin Roberts). This, in turn, turns readers not familiar with New Zealand personality, culture and industry to read on, learn and be genuinely inspired.
From a design standpoint, Rock the Boat, like her springâsummer 2013â14 collection of frocks, tempts a reader to pick it up and try some things on for size. Though ĂŠsthetically some of this year’s dresses and this year’s book chapters may be a little too busy visually, other visually appealing chapters will fit and feel just right for an individual reader. Then again, that’s the beauty of the new generation of eclectic, self-help and motivational books aiming for a wide readership. Not every idea or message will be a fit, but chances are if you shop aroundâespecially on this Stretton-led cruiseâyou will get some divine inspiration when charting your own course.âElyse Glickman, US West Coast Editor
Pernod Ricard knows its markets, and Beefeater Gin, the international premium gin, has one asset that its competitors donât: it really is distilled in London.
With London often seeing itself as the capital of coolâits Fashion Week, for instance, takes up more pages in Lucireâs print editions than our usual mainstay of New Yorkâitâs no surprise that Beefeater chooses to tap in to its home town with a new campaign called #MyLondon (complete with hashtag).
Itâs not just a campaign, but a limited-edition bottle celebrating its London home, and the opening of a visitor centre later this year. To make things really pop, Beefeater has collaborated with Central St Martins, known for turning out some of Britainâs best fashion design talents (the late Alexander McQueen, Stella McCartney, John Galliano and Matthew Williamson are among its alumni).
The original #MyLondon competition ended last November with a giant laser projection in Covent Garden. Thousands of Londoners, as well as Central St Martins College students, shared what their city meant to them through their favourite photographs. These were gathered via Beefeaterâs website, and the best were selected by a panel of judges, to feature on the limited-edition bottle.
The bottle features 2,200 photographs fetauring everything from everyday life scenes (graffiti on walls to deck chairs) to more recognizable iconic images (double-decker buses and London landmarks). Beefeater has gone for authenticity rather than stereotype, creating a limited-edition bottle that Londoners themselves can be proud of. After all, no destination brand survives without being true to its people, and Beefeater knows, too, that its own brand is tied intimately with its base.
This video has been sponsored by Pernod Ricard and Beefeater Gin
Virgin Atlantic has begun showing its new uniforms, designed by Vivienne Westwood. Wearer trials began earlier today at airports, Clubhouses and on board Virgin Atlantic aircraft.
The company says 180 staff, including crew, pilots, ground staff, Clubhouse employees and Virgin Holidays staff will trial the uniform over the next few months, ahead of the full launch in 2014.
Virgin Atlantic’s existing uniforms are already highly regarded in the industry. Luke Miles, head of design for the airline, says they are ‘some of the most envied’. Change, therefore, is not something the airline takes lightly.
With Vivienne Westwood designing, the uniforms are expected to remain eye-catching. ‘It’s a challenging design brief but means so much to our staff and customers so we have to make sure we get it right. We’re confident our Vivienne Westwood designs will continue to turn heads in the airport and in the sky,’ says Miles.
Sustainability and original design were priorities for Dame Vivienne Westwood and Virgin Atlantic’s Sir Richard Branson and marks the beginning of a long-term, innovative collaboration.
The designs must also work in different climates, from New York in the winter to St Lucia in the summer.
The trials will ensure the uniforms are comfortable and practical, and allows the airline to gauge staff reaction. Assessment areas are, say the airline, ‘fit, comfort, breathability, ease of movement, creasing before and after the shift, look and feel of the uniform after laundering and how the uniform handles marks and stains.’
Constant wear-and-tear means that fabrics must be durable, and the colour and finish must be retained over time. Vivienne Westwood has chosen fabric with nano-technology that meets these aims: that regardless of the work done, the uniforms remain pristine.
All items are developed with Closed Loop Recycling, where worn clothing is turned back into fibres that can be woven into new fabrics.
Many uniform items use recycled materials, especially recycled polyester yarn made from used plastic bottles.
Ties and scarves are quick-release for health and safety reasons. Shoes are also part of the consideration: crew walk an average of seven miles on each flight. The shoes must be SATRA- (Shoe and Allied Trade Research Association) tested and approved, and feature a non-slip sole. Male shoes have laces but are designed to be slip-on in case of a slide evacuation.
Following any exercise in rebranding, the airline has to ensure things work internally before a proper launch that involves an external audience.
Once the feedback from trial staff is gathered and any changes made, the new uniforms will rolled out to all 7,500 staff globally.
A Pinterest board is open to the public to examine, at pinterest.com/VirginAtlantic/New-Red-Threads/, while public feedback is welcome on Twitter, hashtag #newredthreads.
Scandinavian fashion designers have undoubtedly crossed the global threshold of the industry in the past several years. And, although it may typically be an understood minimal ĂŠsthetic showcased, minimalism certainly does not have to be dull.
Some may believe that simplicity automatically inherits a less than avant-garde flare but, for Norwegian shoe designer Helene Westbye, itâs quite the opposite! With her springâsummer 2013 collection, she proves that with sleek style, thereâs an unforgettable edge for all women to enjoyâone that resonates with a diverse age range globally, anywhere from 20 to 50 years old.
Founded in 2010, Westbyeâs eponymous shoe label took off soon after its beginning. This allowed her to focus on the needs of her local clientĂšle in Norway before considering expansion. Fortunately, the initial collection was well received by locals and in high demand, thus temporarily trading in fjord passages for big city-streets.
It was Westbyeâs recent first-rate collaborative project that showcased her footwear in partnership with (fashion designer) Nina Skarraâs autumnâwinter 2013â14 runway show at New York Fashion Week that gave her international acclaim.
âI think the best philosophy behind a good shoe is that I design something that I like to wear. I am never going to be a designer that does pink or yellow, but in my new collection there is a strong purple colour, which I love! My style is kind of rock and roll with a feminine twist, strong expression, and pure lines. I like to think outside of the box, so I would like people to think that they would look back and find a product which they have not seen anywhere else, and keep in their closets for years,’ Westbye said.
Well, the footwear collection speaks for itself: a fairly uncomplicated colour palette with eye-grabbing details like corset hooks and zippers, both used as embellishment to accompany crisp silhouettes. In her latest collection, you will find styles inspired by her travels as well as a nod to lingerie. Specifically, an actual girdle, is one of Westbyeâs favourite designs to date. Other styles throughout the line like the Cut-Out heel keeps the emphasis on a forward-looking silhouette whilst the Organza Bonanza flat sandal combine playful and delicate elements of silk and floral.
âI love fish leather âŠ I kind of like working a lot with the creative materials before starting a new collection,’ Westbye confessed, regarding design process.
But, being an entrepreneur doesnât mean that everything comes as easy as it may seem. ‘Today itâs impossible to start out well if you donât have some kind of business skills. Designing a collection is so much more than just the collection,’ Westbye said.
There seems to be much in store for the emerging designer in 2013. For now, you can expect to see Westbyeâs shoes hit global catwalks, as designers pay just as much attention to their sole dressing as well as the garments being showcased. Westbye is also currently collaborating with a Norwegian recording artist, expanding to a New York showroom, and plans to show the next springâsummer collection in KĂžbenhavn. Watch out for her upcoming fallâwinter collection, available in August.
For more information visit www.helenewestbye.com.âTamara Madison