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The Modist launches retail site for modest fashion, while Getty Images and MuslimGirl.com announce photo library


NEWS  by Lucire staff/March 9, 2017/10.01

The Modist, an online store for modest fashion, opened yesterday, shipping to over 100 countries. The store has a selection of over 75 designers, including Marni, Alberta Ferretti, Christopher Kane and Mary Katrantzou, ensuring a contemporary, fashionable selection. The store is accompanied by an online magazine called The Mod, which includes styling tips and interviews. Says founder Ghizlan Guenez, ‘Our mission is to build a strong sense of purpose to empower a woman’s freedom of choice and to acknowledge how similar women across the world are, despite our diverse backgrounds, cultures and lifestyles—a relevant conversation at this time. We aim to break down preconceived notions while building a community and dialogue that invigorates, informs and celebrates the fashionable, modern, modest woman.’
   The Modist’s COO, Lisa Bridgett, notes that the market potential in the modest fashion segment is projected to reach US$484,000 million by 2019.
   Also in recognition of a more global, inclusive society, MuslimGirl.com and Getty Images announced yesterday a content partnership that aims to convey a more authentic representation of Muslim women. The imagery is far more realistic and positive, battling stereotypes and misconceptions. The photographs feature girls with and without hijabs, and Muslim women in everyday situations at home, with friends and at work.
   â€˜One of the ways I open up my talks is by asking the audience to search Muslim women images on their phone browsers, which is always met with their awe at the unsettling results,’ said Amani Al-Khatahtbeh, founder and editor-in-chief of MuslimGirl.com. ‘I don’t want to be able to use that example anymore, and I could not be prouder to partner with Getty Images on finally taking on such an important and influential task.’

Adriana Lima and Jourdan Dunn host Maybelline’s London Fashion Week opening party


NEWS  by Lucire staff/February 19, 2017/12.01



Dave M. Benett/Getty Images

Maybelline hosted a Bring on the Night party on Saturday at the Scotch of St James in London, to kick off fashion week.
   Celebrities included Adriana Lima and Jourdan Dunn, who hosted, along with Neels Visser and Zara Martin DJing on the decks, and Tinie Tempah, Daisy Lowe, Vanessa White, Ella Eyre, Anaïs Gallagher, Ashley Roberts, Dougie Poynter, Lou Teasdale, Lottie Tomlinson, Oliver Proudlock, Pandemonia, Roxie Nafousi, Vogue Williams, Liza Owen, Kara Rose Marshall, Lucy Mecklenburgh, Tallia Storm and Kyle de’Volle.
   Maybelline is again the official make-up sponsor of London Fashion Week. It partnered with New York-based jeweller, Maria Tash, on the night.

Alessandra Ambrosio models for Cîroc in campaign shot by Mario Testino—first image released


NEWS  by Nathalia Archila/February 13, 2017/22.25


Mario Testino

Above: The official image released by Cîroc to promote its new campaign with Alessandra Ambrosio.

Brazilian model and actress Alessandra Ambrosio is the new face of vodka brand Cîroc, for its campaign, dubbed On Arrival. The campaign will follow Ambrosio during an entire year of her life through the biggest fashion events and on-trend party destinations. With her modelling credentials including Victoria’s Secret, Dolce & Gabbana, Christian Dior, Giorgio Armani, Rolex and Calvin Klein, Cîroc felt she was an ideal match for its ‘playful luxe’ positioning.
   Owner Diageo wants Cîroc to be seen as a brand that’s exclusive, present at celebrity parties and fashion shows that only VIPs can attend, including summer events and New Year celebrations—and that customers can live this lifestyle through it.
   The campaign will include social media, and a photo shoot by Mario Testino. In a release, Testino said, ‘Shooting this campaign with Alessandra has been amazing. She has this quality that captivates everyone when she walks into a room. Alessandra is that person who captures the style and sparkle that Cîroc represents.’
   Three images will be released across the year, supported with exclusive behind-the-scenes content. The first was already released, showing Ambrosio preparing backstage at an iconic party.
   Samantha Reader, global marketing director for Diageo Reserve, said, ‘Cîroc On Arrival is all about celebrating moments of success and being at the forefront of what’s hot … Ciroc is for those who dream big, aspire to greatness and recognize the importance of celebrating success when it arrives. Alessandra embodies this in everything she does, and we’re looking forward to celebrating with her this year.’—Nathalia Archila


Top: Behind the scenes images from Alessandra Ambrosio’s shoot. Above: Alessandra Ambrosio and photographer Mario Testino.

Milla Jovovich launches Toyota C-HR in London


NEWS  by Lucire staff/February 3, 2017/18.53


Gareth Cattermole/Getty Images



Stuart C. Wilson/Getty Images

At the Printworks in London on February 2, Toyota staged a drive-through immersive theatre experience with actress Milla Jovovich to promote its C-HR sport crossover.
   The event, The Night That Flows, saw 100 guests experience scenes from Berlin, Milano, Paris, Barcelona and London, interacting with actors and projection footage, with narration by Jovovich.
   The Berlin scenes were taken from its International Festival of Light. The Milano scene was backstage at a fashion show, with fashion designer Fabio Attanasio (the Bespoke Dudes) and model Giorgia Palmas in attendance. Croupier and magician Étienne Pradier hosted the Parisian casino scene, while rally driver and pro skier Guerlain Chicherit “drove” guests round a projected roulette table. Spanish DJ Cuartero led a flash mob-style Barcelona club scene, promoting the C-HR’s JBL sounds system, while the final London bar scene saw mixologists Alex Kratena and Simone Caporale with Jovovich herself.
   The event was creative-directed by the Department’s Jonny Grant and Hamish Jenkinson, with Jessica Rees Middleton as executive producer.
   The Toyota C-HR (Coupé-High Rider) is a compact crossover on a platform shared with the Toyota Prius (albeit with a shorter wheelbase), originally designed for the European market and overseen by engineer Hiro Koba. Unusually for Toyota, the company placed style over interior room first, and when the dynamics of the smaller prototype weren’t up to par, they waited for the newer platform, with a lower centre of gravity.











Stuart C. Wilson/Getty Images






Stuart C. Wilson/Getty Images

In brief: Belstaff shows autumn–winter 2017–18; Chanel previews spring ’17 advertising


NEWS  by Lucire staff/January 10, 2017/19.25




Belstaff

Belstaff has shown its autumn–winter 2017–18 collection in London, for both men and women. The Jolly Roger collection, inspired by World War II Royal Navy uniforms, even has vintage wax treatments on some designs to give them a worn look. Belstaff notes that the pea and duffle coats have been re-created, while the parka is based on a Belstaff design created for the British military in 1960. Creative Director Delphine Ninous said, ‘The formal naval-inspired pieces are contrasted with a more rugged and free-spirited look appropriate to downtime on the docks. This sense of temporary escapism is reflected in edgier elements such as naval tattoo designs and the Jolly Roger flag, giving a sense of rebellion and individuality.’ Tones are red, brown, blue and military green; base colours are charcoal grey, black and navy, with highlights in spruce teal, sanderling, cardinal red and burnished gold.



Belstaff

   Meanwhile, Chanel has previewed its advertising campaign for its spring–summer 2017 prêt-à-porter collection. The campaign itself has been overseen by Karl Lagerfeld, with contrast at its core. A pop Lolita metamorphoses into a cyberpunk; a tweed jacket has an electronic circuit board as a motif; an off-white silk and lace coat covers a black babydoll. There’s a startling modernity to the images, tying in to the Data Center Chanel catwalk show in Paris last October, which saw high-tech meet the 1990s.









Chanel

Special features to kick off Lucire’s 20th anniversary year


NEWS  by Lucire staff/January 5, 2017/10.31


Paula Sweet

Above: Stanley Moss heads to Punta Ala in one of his best travel pieces to date. Click here to read it.

Welcome to Lucire’s 20th anniversary year.
   Remember that if you don’t see a news update (which will come with an RSS update), you can go to the main part of the website and check out our features.
   In the last couple of weeks, we’ve had Lola Cristall’s 2017 living guide; an archive interview with Thor director Taika Waititi; one of Stanley Moss’s best travel pieces to date, on five Italian centres, and another on Flemings in London; Elyse Glickman heading to Seoul, and Jack Yan testing the Mazda 3, or Mazda Axela. We’ve also looked at a natural skin care range, Kokulu, and made our picks from the spring–summer 2017 shows from New York Fashion Week.
   And, of course, there’s our print edition: issue 36 features stories on Delikate Rayne and author–filmmaker Leslie Zemeckis, and it’s a particularly strong issue on female power. Never mind the outcome of a certain country’s election: as Bhavana Bhim writes in the opening feature in issue 36, women have been increasing their power throughout the ages.
   Expect to see more of our Golden Globes’ suites coverage with Elyse Glickman this weekend in the news section, and more fashion, beauty, travel and living features through January.

The Beauty Therapy Project treats London’s homeless women to makeovers for Christmas


NEWS  by Lucire staff/December 23, 2016/0.14




Emanuela Di Mulo

Top: The Beauty Therapy Project’s founder, Ebun Ali. Above: Scenes from the special day as 50 professionals gave makeovers to homeless women.

Fifty volunteers in London have pampered homeless women as part of the Beauty Therapy Project.
   A southeast London community centre was transformed into a beauty haven, with drapes, warm lighting and forest greenery, thanks to sponsors Cocospring and Popsy Mag.
   The Beauty Therapy Project raised over £3,000 in under two weeks through Crowdfunder and helped engage women to donate sanitary towels and toiletries. Donations will be distributed to homeless shelters across London.
   The women, accessed through St Mungo’s homeless shelter, were treated to makeovers from 50 professional make-up artists, hairstylists, masseuses and nail technicians. They could access a full wardrobe, including clothes, jewellery, bags and other accessories, all of which they could keep. Each woman could also keep a goody bag containing items from Pink Parcel, Motives Cosmetics, Nails Inc., Fab Little Bags, Sanitary Owl, Yogaleggs, Sugar Tables, Emily Crisps, Seascape, Joe’s Tea, Clarity Magazine, Popchips, Vitacoco, Mallow and Marsh, Pip & Nut, Organyc, Kokomelt and Cinnamon Tree Bakery. The evening concluded with a long-table banquet dinner.
   Director of the Beauty Therapy Project, Ebun Ali, said, ‘It was a surreal experience—it was humbling and very emotional for everyone involved. Seeing these women transformed was one of the most beautiful things we could have ever witnessed and we are all so honoured to have been a part of this.’
   Supporters Martha Silcott (the inventor of Fab Little Bags) and Robina Brennan (partnership manager at Smart Works charity) are looking to provide longer-term solutions.
   Other partner organizations were Heartbeat Community Centre, Everyone Active Leisure Centre, Southwark Council, the Salvation Army, Loveworks, Woosh Washrooms, Smart Works and Camberwell Market.





Emanuela Di Mulo

UK modelling agencies fined £1·5 million; Models 1, Premier and Storm to appeal decision


NEWS  by Lucire staff/December 16, 2016/17.08


Above: Models 1 is one of three agencies appealing a decision by the UK Competition and Markets Authority.

The UK Competition and Markets Authority (CMA) has fined five modelling agencies a total of £1,533,500 for collusion, driving prices up for modelling services. The five agencies named were FM Models, Models 1, Premier, Storm and Viva, and their trade association, the Association of Model Agents (AMA).
   Models 1, Premier and Storm have stated that they would appeal the decision, calling the CMA’s findings ‘wholly mistaken’ and that the fines were disproportionate, outside the Authority’s own guidance.
   John Horner, managing director of Models 1, said, ‘We reached our decision to appeal the CMA’s findings without hesitation. It is clear that even after a 20-month investigation the CMA has failed to understand our complex industry.’ The agencies have said that the CMA has not stated any evidence that their activities have had a discernible effect on competition in the UK.
   â€˜The CMA is penalizing modelling agencies for seeking to maintain professional standards within the industry whilst also protecting the interests of young and vulnerable people,’ added Horner. ‘They are not improving the competitive environment but are damaging a small but important UK industry which is recognized as successful internationally.’
   The three agencies said their activities protected models’ interests and ensured a sustainable market that benefited consumers, the economy and society.
   In fact, they argue that competition is intense, with 10,000 models and 58 modelling agencies operating in the UK, and buyer power can be far stronger than that of agencies. They also point to falling revenue from modelling fees, which have dropped by 10 per cent since 2011.
   The CMA alleges that the price-fixing took place between April 2013 and March 2015 at the minimum, over a variety of assignments, from fashion magazine shoots to advertising campaigns. However, the services of top models were not affected by the collusion. This infringed the Competition Act 1998, which deems such anticompetitive behaviour illegal.
   â€˜The parties regularly and systematically exchanged information and discussed prices in the context of negotiations with particular customers. In some cases, the agencies agreed to fix minimum prices or agreed a common approach to pricing,’ said the CMA in a release. The CMA says that the AMA issued email circulars that pressured members to resist prices that were too low.
   The agencies appealing the decision say that the only communication that took place between them dealt with usage and publication rights, not the prices of modelling assignments. Warnings were issued about inappropriate contract terms over image rights, which have become a major issue since online retailing.
   The fines for each agency were: FM Models, £251,000; Models 1, £394,000; Premier, £150,000; Storm, £491,000; and Viva, £245,000. The AMA was fined £2,500.
   Penalties have been announced in France and Italy after investigations into the modelling services’ sector there.
   Yasmin Le Bon, Hannah Cassidy and former British Fashion Council COO Simon Ward have publicly defended the agencies.

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