A Lucire special promotion
We are used to seeing LâOrĂ©al Paris have the worldâs most glamorous models and celebrities appear in their advertisements, so it makes a nice change when everyday people are asked to appearâas they do in its latest Elvive Fibrology thickening hair care promotion.
Between January 22 and April 24, 2014, Boots UK, looking at its online and offline purchases, says one item from the Fibrology range is sold every 12 second on average, making it one of LâOrĂ©alâs most popular lines.
Having real people makes the advertisement more easily related, and LâOrĂ©al builds on the initial promotion by having each woman in the adâZoĂ«, Sarah, Priya, Jade and Lucyâelaborate even further on their favourite Fibrology hair care product.
For ZoĂ©, itâs the Thickness Booster serum; Sarah says she can feel the Fibrology shampoo âexpandingâ; Priya favours the Double Serum; Jade likes the Fibrology Thickness Booster; and Lucy names the conditioner.
Each woman gives her tips on using the product and reveals her one secret based on her use of Fibrology.
Their Q&As are made complete by their sharing thoughts on how their LâOrĂ©al Paris TV shoot wentâwhere they were treated just as one might see Eva Longoria, Cheryl Cole, Aishwarya Rai or Araya A. Hargate pampered on set.
Each was auditioned beginning with a casual casting session, while the day of filming saw the women choose from a variety of outfits. ZoĂ« says, âMore importantly, my hair has never looked better!â It does seem that the enjoyment theyâre having in LâOrĂ©al Parisâs promotional video below is genuineâand, after all, they are worth it.
Post sponsored by LâOrĂ©al Paris