Many of our female readers are already sold on ASOS, so it‚Äôs great to see the online retailer give the men some consideration.
It‚Äôs started on an item of clothing that most men should have no trouble ordering online: denim. The two new videos promoting the ASOS Menswear Denim range‚ÄĒwhich has over 600 styles‚ÄĒare cheeky and should appeal to most men. It’s asking men to send them challenges, and ASOS will respond to the best ones using items from the range.
The first video is a humorous look at how one can become a drummer‚ÄĒwith ASOS skinny jeans, of course‚ÄĒwhile the second, on how to save a football team from relegation, requires ASOS denim shorts.
Netizens are asked to submit a challenge to ASOS at its Twitter account at ASOS_Menswear, hashtagging denimchallenge, or via an email form at the end of its videos.
Challenges could include a request for help to meet a girl, or freezing jeans, as the company.
ASOS says it will reply back to the best challenges, each using a product from its denim line.
The idea behind the humorous campaign is to spark a conversation.
ASOS has also launched a competition to tie in with the campaign, opening the morning of May 10, and closing at 4.30 p.m. BST. The winner is the one who Tweets the best denim challenge, as determined by the judges‚ÄĒwith humour and imagination the two criteria they are looking for. The winner takes home a denim item of their choice. Full rules can be found at ASOS‚Äôs website.
ASOS was founded in 2000 in the UK, and was floated on the AIM at the London Stock Exchange the following year. It now carries over 50,000 branded and own-label lines, with 1,500 new product lines being introduced each week.
Actress Helen Flanagan (formerly of Coronation Street, where she played Rosie Webster) is the top-placed Briton on FHM‚Äôs Sexiest 100 Women list, thanks to reader votes. Mila Kunis topped the poll, voted via fhm.com, followed by Rihanna. Flanagan found herself in third place in the list of international celebrities.
Rounding off the top ten‚ÄĒand showing how FHM‚Äôs largely British reader base often voted in their own‚ÄĒwere Michelle Keegan, Kelly Brook, Kaley Cuoco, Pixie Lott, Kate Upton, Cheryl Cole and Georgia Salpa. Tulisa Contostavlos just missed out on a top-10 placing, in 11th.
Our colleagues at ITN caught up with her in a very low-cut black gown at the party announcing the list, but presumably the volume prevented Flanagan from hearing the first questions posed to her.
Once tuned in to the interviewer, the 22-year-old Mancunian actress got through her questions more quickly.
Flanagan says that she has an obsession with Angelina Jolie and also regards eighth-placed Kate Upton as being sexy.
She also notes that she is ‘socially shy’ and would prefer a gentleman with manners to a ‘bad boy’.
Flanagan leapt from 47th place in last year’s poll.
The full list can be found at www.fhm.com/girls/100-sexiest-women.
Our second video features Emily Atack, Keeley Hazell, Jorgie Porter and Laura Whitmore.
Otago Polytechnic graduate Rakel Blom won the ID International Emerging Designer Awards last night in Dunedin, with a collection that tapped into the Zeitgeist of global communities and cross-cultural connections.
Blom, who originally hails from Iceland, told Lucire, ‘My biggest passion is travelling,’ and that she had ventured through Asia and Europe before studying in New Zealand.
That passion saw her design seven garments, one for each continent, although only five were required by the competition. Consequently, Oceania and Antarctica were omitted.
The collection was called The World through My Eyes, and featured prints with designs representing each continent. It had been inspired both by travel and textiles. Judges called it ‘eclectic and joyful, sleek, chic and professional, with intricate detailing and true depth.’
In a release, Assoc Prof Karen Webster, guest judge for the competition, said, ‘It absolutely had the “wow factor” but also real depth. There was incredible intricate detailing, including hand-made buttons, stars cut out of Perspex mixed with bold inspirational prints. The collection was a discovery waiting to be made.’
Blom speaks highly of her Alma Mater but despite the win, which includes a NZ$5,000 prize from Peroni, she says her next focus is to ‘find a job.’
Blom’s collection was the crowd favourite at the Edgar Sports Centre, helped by the support of a local crowd. She competed with designers from Ireland, England, China and Australia.
Judge Stephen Jones, OBE, the famed milliner, said that the key themes for the evening were ‘diversity, globalism and everything made to a perfect degree.’
The 1,300-strong audience included two High Commissioners and a consul, cheering on the UK, Australia and China. It was hosted by Shannon Ryan.
China’s contribution also included 10 international models from the University of Shanghai Engineering Science. Aliana McDaniel led the make-up team backstage for Revlon.
A full report from ID Dunedin Fashion Week will follow in Lucire.‚ÄĒJack Yan, Publisher
Peroni 1st Place Prize (NZ$5,000): Rakel Blom, School of Design, Otago Polytechnic, Dunedin, New Zealand.
Caff√® L‚ÄôAffar√® 2nd Place (NZ$3,000 cash): Emma Boseley, Royal Melbourne Institute of Technology, Australia.
Strawberry Sound 3rd Place (NZ$1,000 cash): Kathleen Choo, University of Technology, Sydney, Australia.
Dunedin‚Äôs Golden Centre Mall Prize (NZ$1,000) for the most commercial collection: Blathnaid McClean, National College of Art and Design (NCAD), Dublin, Ireland.
Global Fabrics Award for Excellence in Design (NZ$1,000 cash and a NZ$2,000 voucher): Sohong Lim, Auckland University of Technology, New Zealand.
Since Cheryl Cole always gets additional readers for the British tabloids, she’s the subject of further speculation again‚ÄĒthat The X Factor supremo Simon Cowell will offer Cole her old judging job back on the American version of the franchise.
Cole was heavily promoted in the British press when she went to the US for its version of The X Factor in 2011, only to be quietly dumped. One episode had Cole start the show and her replacement, Nicole Scherzinger, end it.
A rift had been reported between Cole and Cowell in the British press in subsequent months, but neither would offer an official comment on what had happened.
Since then, Scherzinger, and her replacement, Britney Spears, have left the show. L. A. Reid is also leaving The X Factor USA.
Cole’s legal team has filed suit against The X Factor USA producers Blue Orbit, claiming she is owed the equivalent of ¬£1¬∑4 million. Blue Orbit claims that Cole lacks standing in the case.
On March 18, MAC’s Mineralize Moisture SPF 15 foundation (below) becomes available, featuring shea butter, emollients and conditioning extracts. MAC says the combination of powders has an ‘optical blurring effect’ that helps even the skin tone. The foundation, with 18 shades, retails for NZ$75 each, and the 130 Short Duo fibre brush at NZ$90.
Completing the MAC releases, also due on the 18th, is its Mineralize Rich Lipstick line, which the company says is larger in size and has a mineral moist complex for hydration. There are 12 vibrant shades, each retailing at NZ$58.
Amid the bustling of holiday traffic, a layover, and no time for tea, I took a moment to speak with prominent talent, Yasemen Hussein. The London-based artist and creative all-star designs exceptional artworks that are both captivating to the fine art tenderfoot as well as any artistic mastermind.
As I found a quiet space nestled in a corner of the airport, a few of Hussein‚Äôs designs came to mind: from the beautifully sculpted golden shield commissioned for Will.i.am (right) to the Marie Antoinette metal wig with antlers emitting from it called, Diana, exhibited at the Museum of London in 2010, which she also categorizes as one of her proudest pieces.
Hussein‚Äôs art has intrepid layers. Whether fine-tuned in an extravagant coiled headdress or in the sparkling of Swarovski Elements (e.g. over 25,000 lavish crystals she used to create an outfit for Katy Perry’s American Idol performance of the single, ‚ÄėE.T.‚Äô [below]), Hussein‚Äôs pieces speak for themselves!
Outside the creative world, many people may not ponder in detail about the artist or designer behind such avant-garde works that a stage performer might wear. Some may even think it to be entirely the vision of a marketing team or performer themselves. Yet, however wonderful the end result is executed, it does start with an artist‚Äôs eye and most certainly one that can take on a mighty challenge transcending the intangible or conventional methods of design.
Every designer has a process of development, perhaps a special moment when they are entirely in the zone of their body of work. For Hussein, an alumna from the Penland School of Crafts, getting in that zone means being fully open to experiment without limitations.
‚ÄėI came from a strict working class Turkish‚ÄďCypriot immigrant family where I was expected to live the norm of marriage and children. The UK gave me grounding and a true understanding of the importance of research and development. Living in the US gave me the time and experience to understand ‚Ä¶ to do anything I wanted without creative boundaries,’ said Hussein.
Clothing has the ability to create an image, displaying expressions of one‚Äôs mood or style. Mere shoe choice can even make or break an outfit‚Äôs buoyancy! Then, there are forms of wearable art that need no special introduction. It‚Äôs the one-of-a-kind bells and whistles: the statement pieces, timeless accessories, and other fashioning elements that fairly garner a worthy showcase all on their own. Hussein‚Äôs designs are just that!
With an eye for structure, an appetite for the bold and underlining √¶sthetic of sculpture, her art merges the love of working with diverse materials such as metal, glass, and clay. She somehow transforms the initial vision into a forward-thinking wonderland.
‚ÄėI secretly love the smell of metal when it’s been heated up to a cherry red and the sound it makes when I quench it in water,’ confessed Hussein. But, don‚Äôt place too much of a label on her artistic style, she‚Äôs a designer who is awe-inspired by a multitude of things. ‘I don’t really think about it or guide myself towards something, I just do it. My style is what I gravitate to, whatever has influenced me,’ said the designer.
So, what advice would a celebrated and very down-to-earth designer give to aspiring artists? ‘You really do have to love what you do. There really is no winning formula, you have to create your own. Unfortunately it’s not always down to talent. I hate to say it, but a whole chunk is a business mind, patience, and timing,’ said Hussein.
Needless to say, this was one layover with a chock-full of inspiration that I will not forget!
You may catch more of Hussein‚Äôs (headwear) pieces currently being showcased in the must-see Head On exhibition at Fashion Space Gallery in London. She joins a roster of designers, including catwalk looks by Donna Karan, Gareth Pugh, and A. F. Vandevorst, as well as millinery works of Stephan Jones and Philip Treacy, amongst many others. The exhibition will run through March 23, 2013.
For more information visit www.yasemenhussein.com.‚ÄĒTamara Madison