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July 28, 2014

Sponsored video: getting real people behind L’OrĂ©al Paris’s Elvive Fibrology

Lucire staff/12.19

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A Lucire special promotion

We are used to seeing L’OrĂ©al Paris have the world’s most glamorous models and celebrities appear in their advertisements, so it makes a nice change when everyday people are asked to appear—as they do in its latest Elvive Fibrology thickening hair care promotion.
   Between January 22 and April 24, 2014, Boots UK, looking at its online and offline purchases, says one item from the Fibrology range is sold every 12 second on average, making it one of L’OrĂ©al’s most popular lines.
   Having real people makes the advertisement more easily related, and L’OrĂ©al builds on the initial promotion by having each woman in the ad—ZoĂ«, Sarah, Priya, Jade and Lucy—elaborate even further on their favourite Fibrology hair care product.
   For ZoĂ©, it’s the Thickness Booster serum; Sarah says she can feel the Fibrology shampoo ‘expanding’; Priya favours the Double Serum; Jade likes the Fibrology Thickness Booster; and Lucy names the conditioner.
   Each woman gives her tips on using the product and reveals her one secret based on her use of Fibrology.
   Their Q&As are made complete by their sharing thoughts on how their L’OrĂ©al Paris TV shoot went—where they were treated just as one might see Eva Longoria, Cheryl Cole, Aishwarya Rai or Araya A. Hargate pampered on set.
   Each was auditioned beginning with a casual casting session, while the day of filming saw the women choose from a variety of outfits. ZoĂ« says, ‘More importantly, my hair has never looked better!’ It does seem that the enjoyment they’re having in L’OrĂ©al Paris’s promotional video below is genuine—and, after all, they are worth it.



Post sponsored by L’OrĂ©al Paris

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Filed under: beauty, hair, London, modelling, Paris
July 3, 2014

Luxury watch brand Christopher Ward develops its own innovative movement

Lucire staff/23.17

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British luxury watch brand Christopher Ward has announced the development of its own watch movement, the Calibre SH21.
   Mike France, one of the co-founders, explains that the brand breaks the rules and ‘to be the masters of our own destiny.
   â€˜Last year, the CEO of a major Swiss luxury watch brand heard rumours about SH21 and his—frankly, affronted—comment was, “What gives you the license to do that?”
   â€˜We give ourselves license to do this. Ten years ago we launched the world’s first pure online business model for luxury watches; a new paradigm in blending supreme quality with unprecedented value that challenged the industry norm. Today, we are advancing to a new level of independence that strengthens the future growth of the business and enables us to develop a family of movements, the first of which is the beautiful C9 Harrison 5 Day Automatic, housing the Calibre SH21, which we also launched today.’
   France expects to see Calibre SH21 being the core of a whole suite of movements.
   The development was spurred by young watchmaker Johannes Jahnke, who examined medical industry tooling and car manufacture, thinking outside the square.
   Jahnke, along with industry veteran Jorg Bader. came with Christopher Ward’s merger with Synergies HorlogĂšres.
   Chris Ward, the co-founder from whom the brand takes its name, calls the development of the new movement ‘probably the most significant watch industry development by a British brand in the past 50 years.’
   The new movement gives Christopher Ward independence from movements supplied by Swiss companies, with Swatch the largest player.

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Filed under: design, fashion, living, London, Lucire, TV
June 18, 2014

A sporting day at the Cartier Queen’s Cup: Lady Natasha Finch, Kristin Davis, Michelle Dockery, Astrid Muñoz

Lucire staff/11.29

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Hugo Burnand


Tim Griffiths

The Cartier Queen’s Cup Final was held on Sunday, marking the jeweller’s 30th year of sponsorship. Team Zacara beat Team Talandracas 10–7 in the match on June 15 on the Queen’s Ground at Guards Polo Club, Windsor Great Park.
   The Grenadier Guards performed before the match, parading in the shape of the figure 30 to mark the anniversary.
   HM Queen Elizabeth II and HM Queen Noor of Jordan were in attendance. HM Queen Elizabeth II presented the trophy to Zacara’s Lyndon Lea, the well known financier. Cartier executive chairman Arnaud M. Bamberger and managing director Laurent Feniou played host, and guests included the Marquess and Marchioness of Milford Haven, Sharlely Kerssenberg and Boris Becker, Stefanie Powers, Bianca Jagger, Michelle Dockery, Rupert Finch and Lady Natasha Finch, Kristin Davis, Jilly Cooper, OBE, Christopher Biggins, Astrid Muñoz, Frances O’Connor, Galen Weston and the Hon Hilary Weston, Eduardo Novillo Astrada, Lady Beresford and Caroline Beresford, best friends Greta Bellamacina, Amber Atherton and Poppy Jamie, Giorgio Veroni, Emily Tarrant, Garth Bearman, Urs Schwarzenbach, and Hugo Bamberger.
   At the reception, Cartier served its own brand of champagne with lunch by Mosimann’s, which consisted of Dorset crab and poached lobster, pickled cucumber, heritage tomato and radish salad, with a dill dressing for the starter. For the main, guests enjoyed fillet of Angus beef accompanied by warm summer vegetables and Jersey royals with herb vinaigrette and horseradish cream. Vanilla panna cotta with English strawberries and honeycomb alongside coffee and petits fours were served for dessert. John Carter supplied the floral arrangements, with red dahlia, red antirrhinum, deep pink peonies, artichokes, red rose plants and red gladioli.
   The two teams had begun the tournament in a field of 15, commencing May 20.


Tim Griffiths






Hugo Burnand







Tim Griffiths



Hugo Burnand


Tim Griffiths


Hugo Burnand






Tim Griffiths


Hugo Burnand

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May 30, 2014

Lucire’s Instagram round-up, May 30

Lucire staff/12.21

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With summer officially arrived in the northern hemisphere, the stylish Instagrams out there are getting more social.
   Barbara Palvin, who is our latest model obsession, posted a shot from the HĂŽtel du Cap-Eden-Roc prior to the AmFAR Gala, coincidentally the same as the one we published through another source. The model appears alongside Lara Stone, Karlie Koss and Bianca Balti. There are more formal shots, but we love this one for its energy and candidness.
   Doutzen Kroes has also gone for a group shot of four as summer begins, sharing a photograph with fellow Victoria’s Secret Angels Candice Swanepoel, Behati Prinsloo and Lily Aldridge. Kroes, currently pregnant, is pictured with her fellow models holding her baby bump. Kroes, 29, is expecting her second child in July, with husband DJ Sunnery James.
   Heidi Klum is only posing with former Spice Girl Mel B, but has posted four images in one on her ’Gram, as the singer celebrated her 39th birthday in California. Klum, who turns 41 on June 1, gave Brown a shout-out with ‘Love U’ on her Instagram.
   Our other model obsession, Malaika Firth, has been hanging with two ‘Kenyan buddies’, Nellie Kim and Jesca, at Kenya Coffee House in Romford, a cafĂ© which partners directly with coffee growers in Kenya, and claims to go further than Fair Trade. It’s great to see Firth support an ethical retailer, using her fame to do so.
   Isabeli Fontana, meanwhile, is promoting one of the brands she models for, Morena Rosa, based in her home country of Brazil. Fontana has modelled for Morena Rosa for some time, which she calls one of her country’s most beloved brands. The label reached the million-fan milestone on Facebook, giving Fontana a reason to celebrate on her ’Gram.
   It’s also a beachy scene for model Valentina Zelyaeva, as she gives a glimpse behind the scenes at her Piz Buin campaign, directed by Anders Hallberg with Peter Riis helming the photography. Similarly, influential Swedish-based blogger Kenza Zouiten shows off her figure on the beach in Barcelona in a bikini top by IvyRevel.
   Finally, Bar Rafaeli and make-up artist Moran Stavizki wish fans ‘Shalom Shabbat’ as the weekend begins.

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May 24, 2014

The 2014 Prix Pictet awarded in London

Lucire staff/5.17

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Paula Sweet

Top Michael Schmidt’s winning installation. Above Stephen Barber and Kofi Annan during the award announcement.

A gala presentation ceremony at the Victoria and Albert Museum in London on the night of May 21 named Berlin-based photographer Michael Schmidt as the winner of the eighth annual Prix Pictet. The award endeavours to promote the message of sustainability to a global audience via the medium of photography. This year’s theme, Consumption, had a record number of applicants and was decided from a shortlist of eleven finalists. Schmidt’s assemblage of 60 photographs arrayed in a huge grid (finalists are given 21 mÂČ of exhibition space), entitled Lebensmittel, engaged the tensions of food production and transport with a range of provocative images.
   The SFr100,000 award (US$112,000) was presented by Kofi Annan, former Secretary-General of the UN, and Honorary President of the Prix Pictet. Pictet Group, founded in 1805, is based in GenĂšve. The award for Mr Schmidt, unable to attend due to illness, was accepted by Tate Modern director Chris Dercon.
   The finalists remain on exhibit at the V&A through June 14.—Stanley Moss, Travel Editor



Paula Sweet

Top The reception before the award announcement. Above Chris Dercon, Kofi Annan, Jacques de Saussure, Stephen Barber.

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May 14, 2014

Jaguar to build six Lightweight E-types, perfect re-creations of the 1960s original

Lucire staff/12.43

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Even though Jaguar is riding a high with ultra-modern, forward-looking models such as the XJ and F-type, it has announced that it will produce six more Lightweight E-types, the first time the company has engaged in building re-creations in its nine-decade history.
   Jaguar originally planned to build 18 ‘Special GT E-type cars’ in 1963, but only ever completed 12. The six will be perfect reproductions of the original, built by hand to the exact specifications of the first twelve cars and using up the remaining chassis numbers allocated in 1963. They will feature the 3·8-litre XK-derived straight-six engine, and an all-aluminium body and engine block.
   The first “new” Lightweights will appear later this summer, with established Jaguar collectors prioritized among potential customers.


Above The original Lightweight E-type as it appeared in the 1960s.

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Filed under: design, history, living, London, Lucire
May 9, 2014

Video: Prince Harry, Prince Seeiso, Joss Stone, Beverley Knight headline Sentebale Summer Party

Lucire staff/11.13

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Chris Jackson/Getty Images

Their Royal Highnesses Prince Harry and Prince Seeiso hosted the Sentebale Summer Party on Wednesday, marking the 10th anniversary of their commitment as patrons of the organization helping Lesotho’s children.
   Prince Seeiso notes that he was inspired to work with Sentebale after the death of his parents. Referring to his own experience and that of Prince Harry’s loss of his mother, Diana, Princess of Wales, at a young age, he said, ‘It is a combined desire to carry on our mothers’ legacy of work that formed Sentebale.’
   Prince Harry said, ‘At times the severity of severe poverty can be overwhelming. However it is through the dedication, passion and commitment of the Sentebale team, our community partners, local government, the children’s longing to learn, and you tonight that we are battling with these issues and giving these children a chance of a happier future.
   â€˜We are providing herd boys with an education, specialist care and support to those living with disabilities, a home for children for whom no other support exists and psychosocial support for children living with HIV.’
   A real example given by Prince Harry was that of a young girl called Mpolokeng, whom he met in 2004. Her mother later died of HIV, and Sentebale has since supported Mpolokeng. She is now receiving a secondary-school bursary.
   â€˜This bursary only costs ÂŁ250 a year,’ he said. ‘That really is a small price to pay to change a little girl’s life.’
   Awards were presented to Malineo Motsephe, Relationships Manager and Mokhachane Lerotholi, Herd Boy Coordinator, on the Sentebale team.
   The party was held at the Dorchester, Park Lane, in London.
   Street magician Troy entertained during the drinks’ reception, while Joss Stone and Beverley Knight, MBE performed on stage later in the evening. Stone was announced as a Sentebale ambassador, and footage of her visit to Lesotho was shown at the event.
   Guests included Sir David Brewer, HE Felleng Mamakeka Makeka, Prince Harry’s cousin Peter Phillips and his wife Autumn, ITV’s Tom Bradby, Laura Main, Kian Egan, Malcolm Borwich, Cathy Ferrier, Anne Aslett, Michael Wynne Parker, Neil Macdonald, Jodi Albert, Georges Dekeerle and his wife Ekaterina Neverova, Pierre Lagrange and Camilla Kerslake. Sponsors included Royal Salute Scotch Whisky, Getty Images, Garrard and Avios.




Chris Jackson/Getty Images


Chris Jackson/Getty Images


Tim P. Whitby/Getty Images


Tim P. Whitby/Getty Images

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May 1, 2014

Sponsored video: don’t follow the rules—Microsoft Surface launches business promotion

Lucire staff/12.16

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A Lucire special promotion


Microsoft is keen to get businesses into its Surface tablet series, and over the last few years has even redesigned its flagship Windows operating system around touch-screen technology.
   But what is surprising is how Microsoft is almost an underdog brand among a mid-2010s world where Apple’s I technology and Google Android have become mainstream terms. Some might even choose Microsoft because it has cachet—after all, its founder, Bill Gates, is now perceived as a humanitarian hero, a 180-degree change from the image he faced two decades ago.
   So it makes sense for Microsoft to team up with another company that has an established record, yet sees itself as somewhat antiestablishment: The Guardian.
   Its latest promotion, Uncompromise, a.k.a. The Rise of the Renegade Professionals, looks at businesses that have opted to use Microsoft Surface. They’re also businesses that refuse to follow the rules.
   Honest Burgers of Brixton was started by two best friends, Tom Barton and Phil Eeles (above), who believed there was a market for gourmet burgers—at a time when they couldn’t even get deliveries of premium meats into the area.
   Kerry Roy, founder of Camp Katur, saw a market for glamping—luxury camping holidays—again at a time when no one saw a niche for the business in Yorkshire.
   In each case, Microsoft Surface’s portability, and compatibility with the well known Office software, aided the business.
   Along with The Guardian, Microsoft will produce a short film about a business that also refuses to follow the rules—there’s an entry form for entrepreneurs who are interested in being showcased.
   We’re loving this idea because Lucire itself would not have existed if our founders followed the rules. In 1997, there were people who thought a web fashion magazine was a lousy idea and could not understand it.
   And when we wanted to branch into print, there were just as many doubters.
   By checking out this link, you can read more about Honest Burgers, Camp Katur and others—inspiring, original businesses who decided not to compromise.


Video sponsored by Microsoft

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