News in brief: La Rocheâ€“Posay shows Anthelios and My UV Patch innovations; stand-outs from ISPA press event
While summer may be just around the corner in the northern hemisphere and folks Down Under are heading toward cooler temperatures, French dermatologist-based skin care brand La Rocheâ€“Posay is spreading the word about the importance of year-round sun protection with their SOS, Save Our Skin, campaign. Atop a high-rise overlooking bustling downtown Los Angeles, media attendees enjoyed a breakfast seminar while discovering their most recent Anthelios sun care innovations and the new pioneering My UV Patch. Available in stores in June, the patch is the first stretchable skin sensor designed to monitor UV exposure. The Patch has photosensitive dyes that change colour when exposed to UV rays. Using a scanner-equipped cellphone and La Rocheâ€“Posay’s app, you can find out your personalized level of exposure and get advice on what to do to protect your skin this summer.
La Rocheâ€“Posayâ€™s Skinchecker 2Â·0 video (see below) takes full advantage of our cultureâ€™s love of viral animal videos to get an important message across.
Just a few miles down the road at the ultra-posh Montage Beverly Hills, the International Spa Association hosted their annual press event showcasing spas and resorts that not only pamper the body, but nurture the spirit and promote holistic health and wellness. While indulging in selected mini-treatments, attendees learned about each brandâ€™s latest offering and unique philosophy. Though too numerous too mention, we thought there were a few stand-outs.
The raw grandeur of Crystal Lake is the setting of Renoâ€™s Atlantis Resort Spa, which features a Brine Inhalation Light Therapy Lounge and a whole body healing Rasul Ceremonial Chamber.
On the banks of a sacred river in Wisconson, the Aspira Spa takes guests on a quest of mind and spirit. Their spa is a place of profound harmony with customized light and sound therapy and bathing experiences. You can even get a mani-pedi beside a crackling fire gazing under a starlit sky.
DÃ©buting a sleek new logo, updated colour scheme and an organic body care line, national chain Massage Envy shows that wellness can be affordable and accessible.â€”Jody Miller, LA correspondent