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Actress Shay Mitchell leads Cacharel’s Yes I Am Fabulous fragrance campaign

Filed by Lucire staff/February 15, 2020/8.14

Cacharel has launched Yes I Am Fabulous, the third fragrance in a range it has dubbed Yes I Am. Actress Shay Mitchell (Pretty Little Liars) fronts the campaign.
   Mitchell currently stars in Dollface on Hulu, and had been in the Netflix series You, produced by Greg Berlanti. Thanks to her appeal to teen audiences in Pretty Little Liars, Mitchell built up a substantial social media following, which she has built on with a YouTube channel and clothing and jewellery lines. She is behind a lifestyle and travel line called BĂ©is. Through these media, she has four million YouTube subscribers and c. 26 million Instagram followers.
   Cacharel’s Yes I Am range comprises three fragrances, three scents and three colours, aimed at ‘today’s generation of empowered young women: diverse, outspoken and determined to get what they want and deserve, all the while happily obsessing over celebs or sharing the latest trends in make-up.’
   The new fragrance is described as unveiling a personality that is ‘bolder, more sensual, more glamorous and unexpected.’ There is a common base with the already launched Yes I Am fragrances: a signature called Spicy Cremoso, which contrasts a creamy accord with a spicy cardamom.
   The scent has top notes of blackberry and rhubarb, amplified with pink pepper, a heart of jasmin sambac, ginger flower, and purple heliotrope, and base notes of santal, vanilla and hazelnut milk.
   Its packaging mirrors lipstick, with smoky glass and a gold-toned collar.
   The promotional film directed by So Me features Mitchell, Mademoiselle Gloria, Rachel Tee-Tyler, Marta Lozano, and Cajsa Wessberg. The soundtrack features Norman’s ‘Feelin’ Good’.


Isabelle Adjani, AngĂšle, Margaret Qualley, SĂ©bastien Tellier, Pharrell Williams model Chanel eyewear

Filed by Lucire staff/February 5, 2020/4.29

Karim Sadli/Chanel

Isabelle Adjani, AngĂšle, Margaret Qualley, SĂ©bastien Tellier and Pharrell Williams model Chanel’s spring–summer 2020 eyewear campaign, photographed by Karim Sadli.
   The eyewear is conceived and manufactured by Luxottica (q.v. Bhavana Bhim’s ‘Escaping the black holes’, newly online this week), but cleverly boasts Chanel’s hallmarks as always. The double-C device can be seen by the temples on Tellier’s extra-large frames and on those worn by Williams. The effect of a string of pearls can be seen in two designs for spring ’20, in the oval design with transparent frame worn by AngĂšle, and in the butterfly frame design worn by Qualley. Adjani’s sunglasses are in black acetate with the Chanel logotype along one of the temples. The campaign officially breaks from March 2020.

Behind the scenes



Beyoncé wears custom Messika high jewellery to Super Bowl LIV

Filed by Lucire staff/February 3, 2020/23.14

We often don’t feature the US Super Bowl, since it can be outside our main topics—though Parisian jeweller Messika advises us that there is relevant news: BeyoncĂ© donning some of their items during the American football final in Miami, Fla.
   BeyoncĂ© wore a high jewellery necklace designed for her by ValĂ©rie Messika, whose ‘design represents a musical vibration, a nod to the equalizers which oscillate on the monitors of the recording studios,’ says the company.
   The “chopsticks” in the design hold, in the centre, a 17 ct pear diamond, with its rocky side intentionally facing outward.
   She had already worn Messika’s Diamond Equalizer asymmetrical earrings to the pre-Grammy gala and Grammy salute in honour of Sean ‘P. Diddy’ Combs on February 25. One earring contained a 4 ct pear diamond, the other a 1·5 ct pear diamond. The design was inspired by sound vibes and Beyoncé’s stage presence.
   â€˜I dreamed of designing for BeyoncĂ©, a piece that would embody her style, while remaining faithful to the DNA of our house. B is a queen, and the idea was to imagine an anarchic adornment with all these barrettes which intertwine with a sequence of baguette and round diamonds to create rhythm. But this chaos ends up finding a certain order and highlights the pear diamonds,’ said ValĂ©rie Messika.


LancĂŽme opens first flagship store at 52 Champs-ÉlysĂ©es

Filed by Lucire staff/December 4, 2019/21.48

LancĂŽme, part of the L’OrĂ©al group and the number-one luxury beauty brand in the world, has opened its first flagship store at 52, Champs-ÉlysĂ©es, in Paris, with a two-storey, 300 mÂČ space showcasing all their lines, beauty technology, and gift personalization.
   Designed to be immersive, the entrance space is called ‘the Joy of Now’, essentially a pop-up exhibition, with digital and physical displays, that LancĂŽme says will be updated five times a year. There is a triple-height ceiling, ornamented with hanging rose petals.
   Everything currently offered by LancĂŽme is stocked within, from perfume to make-up and skin care. The company will also stock unique collections and limited editions.
   After the Joy of Now, there is a fragrance space, with a chandelier hanging from the centre, featuring the range and videos telling the story behind each scent.
   The next space features make-up (foundations, powders, blushes, lipsticks, mascaras and more), and tools and accessories, allowing visitors to test the products. Five beauty advisers are also on hand. LancĂŽme will host masterclasses in this space.
   Skin care is next, again with on-site experts, who can serve visitors from comfortable armchairs. Visitors can also use diagnostic tools to examine their skin, and learn about what from the LancĂŽme range suits their skin the best. A private consultation space with ‘poly-sensorial treatment cabins’ is linked from here.
   Technologies include LancĂŽme’s Shade Finder, which can identify 20,000 skin tones, and Le Teint Particulier, a tailor-made foundation which can be uniquely formulated for each person, with 72,000 possible formulas. Youth Finder uses an Ipad app and scanner to evaluate facial skin, creating a personalized skin care routine.
   Private sessions can be organized, with spaces for the Le Teint Particulier foundation, and Maison LancĂŽme for fragrance.
   LancĂŽme also shows its environmental commitment at the flagship store. The store itself has been certified LEED Gold, and is increasing the number of rechargable and refillable products available (such as the Absolue Soft Cream and Absolue L’Extrait Elixir, which are available in capsules that clip into the original jar; and the IdĂŽle fragrance, which can be refilled through a fountain). Visitors can deposit finished products at the store for recycling. LancĂŽme also shows off its support of Write Her Future, an initiative combatting illiteracy among young women.
   Finally, visitors can get their gifts personalized by engraving, wrapping, and UV printing. There are ‘rose robots’, robotic arms in a display cabinet, that select roses to customize gift bags and boxes.
   â€˜We’re proud to see the LancĂŽme flagship come to life: this new home for LancĂŽme offers a unique and elevated customer experience,’ says Françoise Lehmann, LancĂŽme’s global president. ‘This new venue is a true home of beauty and happiness, where our guests are invited to experience and delve into what the brand has to offer in terms of beauty products, services, personalization, gifting and technology. Most importantly of all, we want them to leave feeling happy. We want this flagship to become a “must-see” and an iconic beauty address for Parisians and tourists of the world alike.’


December 12 event at Pullman Bercy promises wild competition

Filed by Lucire staff/November 27, 2019/14.35

Something definitely intriguing is afoot at Paris’s Pullman Bercy Hotel following the recent introduction of a performance programme dubbed Artnights. A sub-brand of the monolithic Accor chain, the property innovated weekly intersections with the young and avant-garde, aimed at seducing locals and hyperconnected international travellers. Twenty nineteen’s final Artnight happens on Thursday, December 12, well worth a look. Young singers and groups, chosen from the last eight Artnights, will compete in a dedicated zone in the hotel lobby space to win a recording label, during an exhibitionistic, entertaining and expansive happening open to all visitors and Parisians. Things could get wild.—Stanley Moss, Travel Editor


Bollinger and James Bond mark 40th anniversary with Paris event

Filed by Lucire staff/November 8, 2019/13.33

Bollinger has celebrated its 40-year association with Eon Productions’ James Bond films with an event at Paris’s HĂŽtel de Crillon, with Bond co-producer Michael G. Wilson as its guest of honour.
   The brand was first mentioned by Roger Moore as James Bond in the 1979 film Moonraker, in a scene set in Venezia with Lois Chiles. Bond referred to a 1969 vintage. A bottle also appears in the film’s pre-title sequence.
   Bond producers Wilson and Barbara Broccoli said that the relationship is ‘one of the great partnerships of cinema, which has lasted for forty years and is not finished.’
   Guests at the event tasted the newly launched Moonraker Luxury Limited Edition, a 2007 vintage, with a backdrop of a Moonraker retrospective featuring sketches of the space shuttle, by Academy Award-winning production designer Sir Ken Adam.
   This edition features a magnum of the 2007 vintage in a St Louis crystal ice bucket, inside a hand-made pewter and wood veneer enclosure designed by Eric Berthes. Berthes reimagined Adam’s space shuttle design. It is limited to 407 examples, with a retail price of €4,500.
   In an earlier release, Étienne Bizot, CEO of SociĂ©tĂ© Jacques Bollinger, said, ‘It brings me an immense amount of pride to be celebrating 40 years of partnership between Bollinger and James Bond, it is a testament to the friendship started in 1979, between my father Christian Bizot and James Bond producer Cubby Broccoli. A friendship based on our shared values such as excellence and elegance.’

Danjaq SA

Above: Bollinger in the foreground in Moonraker’s pre-title sequence, with James Bond (Roger Moore) up to his usual amorous activity with a flight attendant (Leila Shenna).


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