A Lucire special promotion
āIf a man suddenly gives you flowers, thatās Impulse,ā has been one of the most famous catch-phrases of the last generation, since FabergĆ© introduced it in South Africa in the 1970s. Variations on the theme have come and gone, and in 2015, Impulse moves to a new generation with Bambi Northwood-Blythāone of Lucireās newsmakers of 2013āand her husband Dan Single, formerly of Ksubi, fronting its latest campaign.
Northwood-Blyth has been securing campaigns, including fashion label Ba&Sh, because she somehow taps into the Zeitgeist. She also has her own fashion line, B.BAM, and her sense of style and levity have made her more real and endearing to her fans. At Impulse, she joins former Lucire cover girl Zippora Seven and Erin Heatherton and was even placed in charge of the brandās Instagram for one week.
The new video, which broke for Valentineās Day, is not just about the day itself, but embracing love, life and friendship every day. Itās unusual in featuring a real-life married couple who are very much in love, and Northwood-Blythās popularity among fashion cognoscenti, plus her social media following, bring it right into the mid-2010s. Gone is the āflowersā theme in favour of the couple on a getaway, and emphasizing that true love isnāt just about that initial āimpulseā that drove the original, and perhaps dated advertising. Itās about a real partnership between a couple, in everything they do.
Like Northwood-Blythās other appearances, there is a genuine feel to it, even though the Impulse campaign is more stylized than her own social media, which have shown more behind-the-scenes material. Itās bound to earn her even more fans, while helping to reinvent Impulse as less fanciful, and more part of a real, lasting, romance.
Post sponsored by Unilever