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Natalia Vodianova fronts H&M’s Conscious Exclusive campaign in a gown made from recycled polyester


NEWS  by Nathalia Archila/February 8, 2017/23.11



Natalia Vodianova stars in H&M’s Conscious Exclusive campaign, highlighting the brand’s use of Bionic, a recycled polyester made from recovered shoreline waste.
   H&M Conscious is the Swedish retailer’s sustainable, socially responsible collection, with the Exclusives going a step further with limited-edition designs and, usually, a high-profile spokesmodel.
   The key design this season is an ethereal plissé pleat gown in powder pink in Bionic.
   H&M, which had been named as one of Medinge Group’s Brands with a Conscience in 2008, has been increasing its use of sustainable materials, now reaching 20 per cent. It is now one of the world’s biggest users of recycled polyester and one of the biggest buyers of organic cotton.
   H&M Conscious Exclusive shows that style and sustainability can go together.
   â€˜I am proud to appear in the H&M Conscious Exclusive campaign. It’s amazing to see the advances in sustainable fabrics that are used in the collection, pointing towards a more sustainable future for all fashion,’ said Vodianova.
   â€˜For the design team at H&M, this year’s Conscious Exclusive is a chance to dream and create pieces that are both quirky and beautiful. It’s great to be able to show just what is possible with sustainable materials like we have done with the delicate plissé dress made of Bionic,’ said Pernilla Wohlfahrt, H&M’s head of design and creative director.
   The 2017 collection will also include children’s pieces. The collection will go on sale in c. 160 stores worldwide, from April 20.—Nathalia Archila





H&M to release Fashion Icons Selected by The Weeknd on March 3


NEWS  by Nathalia Archila/February 5, 2017/10.25


Federico Pestilli



August Eriksson

Hennes & Mauritz has teamed up with the Canadian Grammy Award-winning artist and producer, The Weeknd, on a collection of staples, dubbed Fashion Icons Selected by The Weeknd.
   The Weeknd has chosen the items, which go on sale at any H&M store that carries menswear from March 2.
   H&M forecasts a mix of utility and streetwear as the trend for the season.
   â€˜I had a great time selecting my Fashion Icons at H&M. I love the mix of urban pieces like bombers and hoodies with tailored shirts and blazers. Every piece is both effortless and fresh, which is just how menswear should be,’ he said in a release.
   â€˜The Weeknd’s taste and style perfectly fits the menswear mood of the season at H&M. He has such a great eye for the little details that matter, and for mixing together updated men’s classics for the perfect tailored streetwear look,’ said Andreas Löwenstam, H&M’s men’s head of design.
   The items include a bomber jacket, tailored pants, loose T-shirts, hoodies, a motorcycle jacket, blazer, double-breasted coat, mandarin-collar cotton shirts, and a zip-up work shirt. Colours include black, beige and olive.—Nathalia Archila, with Lucire staff



Federico Pestilli





August Eriksson

H&M Studio teases spring–summer 2017 women’s and men’s ahead of Paris Fashion Week début


NEWS  by Lucire staff/January 27, 2017/5.58

As in previous years (click here for 2014, and here for 2016), H&M Studio will show a collection during the autumn–winter prêt-à-porter shows at Paris Fashion Week, but this time, it’ll be for spring–summer 2017—and it’ll go on sale the next day.
   Hennes & Mauritz has teased the men’s and women’s collections ahead of their public début on March 1.
   The collections show a muted colour palette of black and white, punctuated with items in a bright fuchsia–pink shade. H&M is looking forward to a relaxed spring, with sheer fabrics as well as leather. One women’s print features the word ‘Love’ in small white letters on black stripes; dresses are full and voluminous, and ruffles give a bohemian look. The men’s looks are androgynous, including headbands, sheer sleeves and hoods, long coats, thin collars, and, for the man who dares have colour in his life, the same pink tone is available. (See Lucire Men for a preview of the men’s designs.)
   The Swedish retailer will also launch H&M Studio Kids. Images of that collection go live on February 7.

In brief: Lily-Rose Depp at Planetarium première; Bruce Weber to be honoured at British Fashion Awards; H&M in Vietnam


NEWS  by Cecilia Xu/November 10, 2016/10.42


Pascal Le Segretain

Chanel is heavily promoting its new No. 5 L’Eau spokeswoman, Lily-Rose Depp, decking her out fully in fashion, accessories and make-up from the brand. On Tuesday, she was at the screening of Planetarium in Paris, a film by Rebecca Zlotowski in which she co-stars as Natalie Portman’s younger sister. She wore a Chanel black cotton jacket from the cruise 2016–17 collection, and the Coco Crush ring in 18 ct yellow gold. As a rising star, and the daughter of two major celebrities, Depp is attracting plenty of attention as her own acting career takes off.
   After opening in New Zealand, Hennes & Mauritz (H&M), the international fashion brand known for offering fashion and quality at the best price in a sustainable way, has signed for its first store openings in Vietnam during 2017. More information will follow, says the company. In 2017, H&M will also open in Colombia, Iceland, Kazakhstan and Georgia.
   Finally, the British Fashion Council announced earlier this week that photographer Bruce Weber, famed for his black-and-white portraits will receive its Isabella Blow Award for Fashion Creator at the British Fashion Awards 2016. Weber will be honoured at this year’s ceremony at the Royal Albert Hall. Weber’s work has appeared in Vogue, Elle, Interview, Rolling Stone, Vanity Fair, and other publications, and rose to prominence with the 1982 Calvin Klein campaign featuring Tom Hintnaus in Greece.—Cecilia Xu, with Lucire staff


Bruce Weber/Calvin Klein Advertising Archive

Above: Tom Hinthaus, photographed by Bruce Weber for Calvin Klein, 1982.

Lupita Nyong’o, Iman, Charli XCX, Elizabeth Olsen attend Kenzo × H&M launch, directed by Jean-Paul Goude


NEWS  by Lucire staff/October 20, 2016/7.08




Matteo Prandoni/BFA.com

Hennes & Mauritz launched its collaboration with Kenzo at Pier 36 in New York on Wednesday, with a fashion show directed by the legendary Jean-Paul Goude.
   Attending celebrities included Rosario Dawson, Iman, Lupita Nyong’o, Chloë Sevigny, Elizabeth Olsen, Charli XCX, and Chance the Rapper.
   The new collection, dubbed Kenzo × H&M, is the latest in a long line of designer collaborations that began with Karl Lagerfeld in 2004.
   H&M’s idea of accessible luxury takes the classic, iconic styles from leading designers, making them available for a mass-market audience. Kenzo × H&M has been designed by Kenzo’s own Carol Lim and Humberto Leon.
   The all-dancing and playful spectacular featured a remix of ‘Express Yourself’ by Sam Spiegel, choreography by Ryan Heffington, and a performance by rapper Ice Cube to top the night off.
   In a release, Lim and Leon stated, ‘Tonight was a celebration of everything we love about Kenzo × H&M—it was a fun, vibrant and unexpected celebratory mix of different worlds coming together. It was a show we will never forget.’
   â€˜The launch of Kenzo × H&M was truly spectacular. It was amazing to see the collection come to life with all its incredible print, colour and energy. It was such an honour to have Jean-Paul Goude direct the show and he captured the mood perfectly,’ said Ann-Sofie Johansson, H&M’s creative adviser.
   The new collection hits 250 H&M stores globally and online on November 3.








Neilson Barnard; Matteo Prandoni/BFA.com

Hennes & Mauritz opens first store in Auckland, New Zealand, with celebrity launch


NEWS  by Lucire staff/September 30, 2016/11.17




Chris Park

Hennes & Mauritz held a press launch for its first New Zealand retail store at Sylvia Park, Auckland, on Thursday—and as the New Zealand-headquartered publication with the longest history of covering the Swedish retailer, we were on the scene.
   H&M didn’t take this launch lightly. In anticipation of the official October 1 launch, they rolled out the red carpet, metaphorically and literally, for an eclectic bunch of media, photographers, bloggers, influencers and the usual Auckland celebrity crowd. It was an incredibly well run event.
   Those spotted among the 800-plus attendees included Jaime Ridge, Maia Cotton, Jerome Kaino and Maria Tutaia, and Colin Mathura-Jeffree.
   In keeping with international standards, the H&M store is a two-storey complex, occupying a huge floor space, with separate sections for men’s, women’s and children’s wear. Unfortunately they didn’t bring in an H&M Home, which, with the absence of Ikea, would probably have done incredibly well in New Zealand.
   The concept of the launch event was to have a “luxury H&M experience”, where we were led down the red carpet, given a trademark grey mesh shopping bag, and free reign to buy any of the items at prices specially discounted for the launch. In addition to this, we were treated to bubbles on arrival, followed by bars on each of the floors each making a different cocktail, with canapés floating around the whole night.
   Gracie Taylor, Jupiter Project, Kings and General Lee, and Dan Aux were DJing on the ground floor.
   In anticipation for the crowds on Saturday (when the store is open to the public), H&M flew in staff from Australia and elsewhere to support the New Zealand-based crew and to provide training.
   Mino Kim, one quarter of the well-known New Zealand street style blog Foureyes, is the store manager, so the rest of the Foureyes team were there to provide emotional support and to do a bit of shopping as well.
   Just as there is a space for haute couture, there is equally a space for fast fashion. H&M built its global fashion empire through making basic, affordable clothing which were durable and the store in New Zealand was no exception. It remains to be seen how H&M’s expansion in the New Zealand market will affect other clothing retailers who operate in the same space and price brackets.
   Perhaps in anticipation of the launch, there have been some critical coverage of H&M being implicated in using child labour and outsourcing its production work to countries where workers are underpaid and exploited. However, it is worth noting that H&M has been one of the more proactive clothing companies when it comes to upholding workers’ rights in comparison to many other comparable brands who already have retail operations in New Zealand, including Glassons, Industrie and Forever 21.
   My understanding is that H&M intends to monitor how the flagship store in Sylvia Park goes before considering whether to open additional stores in other centres around New Zealand.
   I anticipate that for those in Auckland at least, H&M will become the go-to place particularly for basics or cheap and cheerful accessories.—Chris Park, Guest Contributor




Chris Park




Courtesy Mango


Chris Park


Courtesy Mango


Chris Park





Courtesy Mango











Chris Park






Geoff Hedley; courtesy Mango


Chris Park

H&M’s New Zealand store will be the first to see the Kenzo × H&M collection


NEWS  by Bhavana Bhim/August 23, 2016/1.45




Oliver Hadlee Pearch

H&M will retail the Kenzo × H&M collaboration announced last month, with the line joining its Sylvia Park store on November 3. With the time difference, this means the New Zealand store is the first to carry the line.
   Since joining Kenzo in 2011, Carol Lim and Humberto Leon have set their own fashion agenda with collections full of bold colours and vivid prints, revealed through high-impact shows, artist collaborations and creative digital campaigns. Global influences and traditions are remixed and fused with the energy of the street, resulting in collections that are both inspirational and accessible to their fans around the world. At Kenzo, fashion expresses freedom, joy and individuality for all.
   â€˜We can’t wait to share with everyone the world of Kenzo × H&M, with all of its creativity, fun and love of fashion,’ said Ann-Sofie Johansson, creative adviser at H&M.
   Last month, the brand revealed the four first looks from the collaboration which combine vivid personalities and bright prints of the clothing for a fun atmosphere.
   Amy Sall, a student activist based in New York and founder of SUNU: Journal of African Affairs, Critical Thought & Æsthetics is photographed beside Juliana Huxtable, a 28 year old artist, poet and DJ also based in New York, wearing tiger-print jerseys, roll-neck tops and matching high-waisted leggings. They also wear black leather gloves containing a pink logo print and jacquard knitted tiger-sock shaft boots.
   The second look shows the 19-year-old musician and performance artist based in Paris, Oko Ebombo. He wears a parka with a removable printed collar, block colour tiger-print jeans, plus padded flip-flops with tabi socks. Ebombo also wears a tiger-printed cap with an attached scarf, a printed woven scarf and the tiger-printed cross-body bag.
   The third look shows Isamaya French, a make-up artist based in London, part of the London-based collective, Theo Adams Company. She wears an oversized leather jacket with pink faux shearling lining, with a matching tiger print jersey roll-neck top, and high-waisted leggings.
   The final look is revealed on Anna of the North, a 25-year-old Norwegian musician who gained global attention earlier during the year with her track ‘The Dreamers’. She wears a fresh interpretation by Kenzo’s creative directors, of an iconic design by founder Kenzo Takada: a short folkloric ribbon dress featuring various prints from the collection.
   â€˜With this collaboration with H&M we want to think big, push the boundaries and bring the new energy of Kenzo to everyone around the world,’ say Lim and Leon.—Bhavana Bhim


Oliver Hadlee Pearch

H&M opens first store in New Zealand in October 2016


NEWS  by Lucire staff/August 17, 2016/13.13

International Swedish retailer, Hennes & Mauritz, will open in New Zealand on October 1.
   The new store will be located at Sylvia Park, Auckland, and span two storeys and 2,300 m². The new store will have men, women, youth and children’s apparel and accessories. The H&M Studio collection for autumn–winter 2016–17 (above) will appear at the store, as well as the Modern Essentials by David Beckham collection.
   â€˜We are excited to be making progress on our arrival in New Zealand and look forward to welcoming customers through the doors of H&M at Sylvia Park on the 1st of October,’ said Hans Andersson, Country Manager for H&M Australia and New Zealand in a release.
   The store will open at 10 a.m. on October 1. Regular hours are 9 a.m. to 7 p.m. all days, except for Thursday and Friday, when it will close at 9 p.m.
   Lucire has been covering the growth of the retailer since 1998, and noted its pioneering programmes in corporate social responsibility and designer collaborations.

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