Lucire: News


September 30, 2016

Hennes & Mauritz opens first store in Auckland, New Zealand, with celebrity launch

Lucire staff/11.17

Chris Park

Hennes & Mauritz held a press launch for its first New Zealand retail store at Sylvia Park, Auckland, on Thursday—and as the New Zealand-headquartered publication with the longest history of covering the Swedish retailer, we were on the scene.
   H&M didn’t take this launch lightly. In anticipation of the official October 1 launch, they rolled out the red carpet, metaphorically and literally, for an eclectic bunch of media, photographers, bloggers, influencers and the usual Auckland celebrity crowd. It was an incredibly well run event.
   Those spotted among the 800-plus attendees included Jaime Ridge, Maia Cotton, Jerome Kaino and Maria Tutaia, and Colin Mathura-Jeffree.
   In keeping with international standards, the H&M store is a two-storey complex, occupying a huge floor space, with separate sections for men’s, women’s and children’s wear. Unfortunately they didn’t bring in an H&M Home, which, with the absence of Ikea, would probably have done incredibly well in New Zealand.
   The concept of the launch event was to have a “luxury H&M experience”, where we were led down the red carpet, given a trademark grey mesh shopping bag, and free reign to buy any of the items at prices specially discounted for the launch. In addition to this, we were treated to bubbles on arrival, followed by bars on each of the floors each making a different cocktail, with canapés floating around the whole night.
   Gracie Taylor, Jupiter Project, Kings and General Lee, and Dan Aux were DJing on the ground floor.
   In anticipation for the crowds on Saturday (when the store is open to the public), H&M flew in staff from Australia and elsewhere to support the New Zealand-based crew and to provide training.
   Mino Kim, one quarter of the well-known New Zealand street style blog Foureyes, is the store manager, so the rest of the Foureyes team were there to provide emotional support and to do a bit of shopping as well.
   Just as there is a space for haute couture, there is equally a space for fast fashion. H&M built its global fashion empire through making basic, affordable clothing which were durable and the store in New Zealand was no exception. It remains to be seen how H&M’s expansion in the New Zealand market will affect other clothing retailers who operate in the same space and price brackets.
   Perhaps in anticipation of the launch, there have been some critical coverage of H&M being implicated in using child labour and outsourcing its production work to countries where workers are underpaid and exploited. However, it is worth noting that H&M has been one of the more proactive clothing companies when it comes to upholding workers’ rights in comparison to many other comparable brands who already have retail operations in New Zealand, including Glassons, Industrie and Forever 21.
   My understanding is that H&M intends to monitor how the flagship store in Sylvia Park goes before considering whether to open additional stores in other centres around New Zealand.
   I anticipate that for those in Auckland at least, H&M will become the go-to place particularly for basics or cheap and cheerful accessories.—Chris Park, Guest Contributor

Chris Park

Courtesy Mango

Chris Park

Courtesy Mango

Chris Park

Courtesy Mango

Chris Park

Geoff Hedley; courtesy Mango

Chris Park

August 23, 2016

H&M’s New Zealand store will be the first to see the Kenzo × H&M collection

Bhavana Bhim/1.45

Oliver Hadlee Pearch

H&M will retail the Kenzo × H&M collaboration announced last month, with the line joining its Sylvia Park store on November 3. With the time difference, this means the New Zealand store is the first to carry the line.
   Since joining Kenzo in 2011, Carol Lim and Humberto Leon have set their own fashion agenda with collections full of bold colours and vivid prints, revealed through high-impact shows, artist collaborations and creative digital campaigns. Global influences and traditions are remixed and fused with the energy of the street, resulting in collections that are both inspirational and accessible to their fans around the world. At Kenzo, fashion expresses freedom, joy and individuality for all.
   â€˜We can’t wait to share with everyone the world of Kenzo × H&M, with all of its creativity, fun and love of fashion,’ said Ann-Sofie Johansson, creative adviser at H&M.
   Last month, the brand revealed the four first looks from the collaboration which combine vivid personalities and bright prints of the clothing for a fun atmosphere.
   Amy Sall, a student activist based in New York and founder of SUNU: Journal of African Affairs, Critical Thought & Æsthetics is photographed beside Juliana Huxtable, a 28 year old artist, poet and DJ also based in New York, wearing tiger-print jerseys, roll-neck tops and matching high-waisted leggings. They also wear black leather gloves containing a pink logo print and jacquard knitted tiger-sock shaft boots.
   The second look shows the 19-year-old musician and performance artist based in Paris, Oko Ebombo. He wears a parka with a removable printed collar, block colour tiger-print jeans, plus padded flip-flops with tabi socks. Ebombo also wears a tiger-printed cap with an attached scarf, a printed woven scarf and the tiger-printed cross-body bag.
   The third look shows Isamaya French, a make-up artist based in London, part of the London-based collective, Theo Adams Company. She wears an oversized leather jacket with pink faux shearling lining, with a matching tiger print jersey roll-neck top, and high-waisted leggings.
   The final look is revealed on Anna of the North, a 25-year-old Norwegian musician who gained global attention earlier during the year with her track ‘The Dreamers’. She wears a fresh interpretation by Kenzo’s creative directors, of an iconic design by founder Kenzo Takada: a short folkloric ribbon dress featuring various prints from the collection.
   â€˜With this collaboration with H&M we want to think big, push the boundaries and bring the new energy of Kenzo to everyone around the world,’ say Lim and Leon.—Bhavana Bhim

Oliver Hadlee Pearch

August 17, 2016

H&M opens first store in New Zealand in October 2016

Lucire staff/13.13

International Swedish retailer, Hennes & Mauritz, will open in New Zealand on October 1.
   The new store will be located at Sylvia Park, Auckland, and span two storeys and 2,300 m². The new store will have men, women, youth and children’s apparel and accessories. The H&M Studio collection for autumn–winter 2016–17 (above) will appear at the store, as well as the Modern Essentials by David Beckham collection.
   â€˜We are excited to be making progress on our arrival in New Zealand and look forward to welcoming customers through the doors of H&M at Sylvia Park on the 1st of October,’ said Hans Andersson, Country Manager for H&M Australia and New Zealand in a release.
   The store will open at 10 a.m. on October 1. Regular hours are 9 a.m. to 7 p.m. all days, except for Thursday and Friday, when it will close at 9 p.m.
   Lucire has been covering the growth of the retailer since 1998, and noted its pioneering programmes in corporate social responsibility and designer collaborations.

April 11, 2016

H&M launches M.I.A.’s ‘Rewear It’ to mark World Recycle Week; Olivia Wilde supports Conscious Collection

Lucire staff/10.27

Max Larsson

Olivia Wilde is the face of H&M’s Conscious Collection, and promoted it in New York last week alongside her friend Barbara Burchfield.
   She wore a lace skirt and matching blouse from the range, complemented by a Balenciaga leather jacket.
   Wilde and Burchfield co-founded Conscious Commerce, which she discusses in our video below. Her venture encourages companies to work in sustainability into their day-to-day operations, and says that H&M is a good ally, a company that proves that one does not need to sacrifice style for nobler aims.
   On a related note, H&M today (April 11) launches its campaign for World Recycle Week 2016, with a video entitled ‘Rewear It’, featuring British performer M.I.A., who also composed the song exclusively for the company.
   The video encourages people to recycle old or unwanted clothes. The Swedish giant says M.I.A. ‘personifies the conscious consumer with a social awareness.’
   Aaron Sillis choreographed the video, which runs for 3 minutes, 37 seconds and features a cast of music and dance artists and allies in sustainability, shot all over the world.
   H&M aims to collect 1,000 tonnes of unwanted or worn-out garments from its customers worldwide, through its 3,600 stores. It is part of the company’s goal to close the loop in fashion, recycling unwanted garments to create textile fibres for new products.
   â€˜World Recycle Week is about embracing important environmental issues such as the landfills, and highlighting a global movement,’ she says.

March 3, 2016

H&M Studio shows its autumn–winter 2016–17 collection at Paris Fashion Week

Lucire staff/9.23


Swedish retailer H&M showed its Studio collection for autumn–winter 2016–17 at Paris Fashion Week, at the Bourse de Commerce, last night, on a catwalk patterned after a frozen lake.
   The company says the collection was inspired by ‘strong women and the beauty of independent minds.’
   The collection had a sense of glamour mixed with Bohemian chic and Swedish folklore, with oversized coats, soft forms, ruffles, sheer fabrics, gaucho hats and cowboy boots.
   Amber Valletta, Jourdan Dunn, Freja Beha Erichsen, Ashley Graham, Soo Joo Park and Hari Nef walked the catwalk, while Emma Roberts, Ciara, Atlanta de Cadenet, Olivia Palermo, Pat Cleveland, Ashley Graham, Pernilla Tiesbaek, Suki Waterhouse, Gabriel Day Lewis, Hari Nef, Andreja Pejić and Kate Mara were among the 600 guests attending the show.
   Hennes & Mauritz’s Ann-Sofie Johansson and Margareta van den Bosch were also present for the big night.
   Music was composed by Nicolas Godin of Air, with his track, ‘Mystery Lake’, created especially for the show. A choir performed its track live at the venue.
   The collection goes on sale in 200 stores and online from September 8, 2016.


January 30, 2016

Everyone wants to dress like David Beckham, in spring 2016 H&M campaign

Lucire staff/23.24

David Beckham, in his ongoing collaboration with Hennes & Mauritz, has shot his latest campaign for his spring 2016 Modern Essentials Selected by David Beckham collection in Lisboa, Portugal. It is accompanied by a humorous film promoting the line, directed by Fredrik Bond.
   The previous promo showed Beckham discovering that comedian Kevin Hart dressed exactly like him. Its sequel takes things a step further, where Beckham finds that everyone around him is dressed the same as him, including all the hotel staff, an arguing couple, a grandmother, a baby, and skateborders. The accompany print campaign has been shot by Mario Sorrenti.
   The premise is showing off Beckham’s position as a style leader.
   â€˜I always have the best time shooting H&M campaigns. They really understand my style and my sense of humour. It was great to wear such sharp pieces from the Modern Essentials range while having such a good time,’ said Beckham in a release.
   The collection will drop on February 18 and March 19 at all H&M stores that carry menswear, and online at

December 11, 2015

News in brief: Hannah Jinkins wins H&M Design Award; Olivia Culpo endorses Osmosis Skincare

Lucire staff/13.42

Top Hannah Jinkins, H&M Design Award 2016 winner. Above Jinkins with the jury.

Royal College of Art graduate Hannah Jinkins, 24, was named the winner of the H&M Design Award 2016 earlier this week, selected by a jury of eight made up of Nick Knight, Olivier Rousteing, Kate Bosworth, Margareta van den Bosch, Ann-Sofie Johansson, Katy England, Chiara Ferragni and Florian de Saint-Pierre. She takes home a €50,000 prize along with a year’s mentoring with Hennes & Mauritz, and the opportunity to develop her winning collection into a retail one for autumn 2016.
   The final eight designers had a fashion show at the Orangery at Kensington Palace, where each presented four looks from their graduation collections to the judges and fashion media.
   â€˜I feel very honoured and proud to have won the H&M Design Award. When my name was announced, it was very surreal and I felt quite emotional. I want to start my own label, and winning the award means I can follow my dream,’ said Jinkins.
   Actress and Miss USA 2012 Olivia Culpo has endorsed two of Osmosis Skincare’s products in an article, namely its Clarify Vitamin A Blemish serum (US$40), which clears acne, normalizes oil production, and increases the skin’s immune support, and its Skin Perfection Harmonized Water (US$30), a liquid dietary supplement for skin conditions that balances skin inflammation, aids in rosacea recovery, and provide an eczema and psoriasis detox.
   The serum does not dry skin or irritate, and should be used on acne lesions daily for four to eight weeks, then add one to two pumps morning and evening. Culpo takes five pumps of the Harmonized Water, mixed with water, in the morning and night as part of her skin care regimen.
   Finally, American Idol season 11 runner-up Jessica Sanchez has launched a merchandise store on Big Cartel, complementing the release of her Christmas with Jessica EP. The items were chosen by Sanchez for the store and includes T-shirts, crop tops, hoodies and a snap-back hat.

Above Hannah Jinkins’ graduate collection, as shown to the H&M Design Award jury. Below Olivia Culpo with two of Osmosis Skincare’s products that she recently endorsed in an interview.

May 18, 2015

Olivier Rousteing, Kendall Jenner and Jourdan Dunn promote H&M–Balmain collaboration

Lucire staff/9.06

Top Jourdan Dunn, Olivier Rousteing and Kendall Jenner for H&M and Balmain. Above Olivier Rousteing. Below left Ann-Sofie Johansson of H&M.

Hennes & Mauritz’s next designer collaboration, on sale November 5, is with Balmain of Paris.
   Founded by Pierre Balmain after World War II, the veritable house rode a high soon after launch, being the choice of Hollywood stars. Now under the creative direction of Olivier Rousteing, Balmain has recaptured its “must-have” nature among celebrities, and Rousteing himself, as H&M points out, headed to the Billboard Music Awards’ red carpet last night in Las Vegas, Nevada to join friends and fans Kendall Jenner and Jourdan Dunn, who are promoting the campaign alongside him.
   Using the hashtag #HMBalmaination, the two brands are signalling their collaboration on social media. ‘I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it,’ said Rousteing in a release.
   â€˜We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody,’ said Ann-Sofie Johansson, H&M’s creative adviser. ‘With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise.’
   The collection will hit 250 stores worldwide and online at

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