Time has flown: it has been 10 years since Hennes & Mauritz began its designer collaborations, the first with Karl Lagerfeld.
The company will release a book, The First Ten Years, coinciding with its Alexander Wang x H&M launch on November 6.
At the time, Lucire called it a move toward ‘attainable luxury': that even at a budget price, customers deserved to look good. It was a move toward democratization, something that had been seen en masse with technology, extended to fashion.
The first Karl Lagerfeld for H&M collection prompted the designer to say, ‘Taste and looking chic is no longer a question of money or how you spend, but how you create a unique sense of style.’
H&M’s collaborators have included Karl Lagerfeld, Stella McCartney, Viktor & Rolf, Roberto Cavalli, Commes des Garcons, Matthew Williamson, Jimmy Choo, Sonia Rykiel, Lanvin, Versace, Marni, Maison Martin Margiela, Isabel Marant and Alexander Wang.
The book features imagery from all designers, and will retail for US$34Â·95, available through select H&M stores in the US. A quarter of the cover price will go to Unicef.
H&M will begin its celebration with a design retrospective at its flagship 589 Fifth Avenue, New York City store on October 27, with looks from each past designer.
The store will showcase a new look from the Alexander Wang x H&M collection each day by way of preview.
Hennes & Mauritz, with its flagship Fifth Avenue store open in New York alongside other locations in the city, is collaborating with actress Kate Mara (Fantastic Four) and stylist Johnny Wujek to kick off Fashion Week there.
Mara and Wujek will curate windows in nine H&M New York stores, and introduce their picks in select stores in the US, as well as online.
On September 4, they will meet fashion students at the Fifth Avenue store for a panel discussion, as the first event of Fashion Week. It also marks the launch of the H&M Studio range for autumnâwinter 2014â15.
The pair are close friends and H&M says the windows will reflect their personalities: Mara with a chic, approachable sensibility, and Wujek with bold and quirky styles.
Their inspiration has come from black-and-white photography of New York’s cityscape, and its light projections, bridges and building windows.
âIt was a no-brainer for us to work together on this as we both have a true appreciation for accessible high fashion and our favorite city of New York,’ said Mara in a release.
Wujek added, ‘Immediately I said yes to work on this incredibly creative project with H&M and Kate. H&M is a pioneer in the field of fashion and being asked to creative-direct their store windows for the opening of New York Fashion Week was my Mannequin dream come trueâone of my favourite movies growing up. I can’t wait for people to walk by and see the beauty we make in the H&M windows.’
As previewed on our Facebook, Hennes & Mauritz will partner with the Whitney Museum of American Art and artist Jeff Koons in the opening of their five-storey, 57,000 ftÂČ 589 Fifth Avenue store on July 17, 12 p.m. H&M will sponsor the Whitney Museumâs Jeff Koons: a Retrospective, and collaborate with the artist.
The new US flagship store, the largest for H&M, is inspired by a museum, according to the company, with a five-floor atrium, a 26 by 20 ft LED screen on entry, a glassy faĂ§ade, a wall of mirrors, and green and white marble tiles.
Koons has designed H&M’s limited-edition Balloon Dog leather handbag, while his work appears on display within and as the store-front faĂ§ade of the new store.
The handbag will be sold in selected US markets, including Los Angeles, Chicago and Dallas, and online at hm.com from July 17. Some will be sold at the Whitney during the retrospective, which opens June 27 and runs through October 19 at the Whitney Museum of American Art.
H&M Home will also retail at Fifth Avenue, as well as accessories, lingerie, and childrenswear.
The first 500 shoppers will receive an H&M T-shirt and an Access to Fashion pass worth between US$10 and US$500, among other offers.
Store hours are between 9 a.m. and 9 p.m. Sunday through Thursday, with a late night of 10 p.m. for Friday and Saturday.
Above H&M’s Margareta van den Bosch and New York designer Alexander Wang.
Alexander Wang (çć€§ä») is the next designer to collaborate with Hennes & Mauritz, with the announcement made on Saturday at the Coachella Music Festival in Palm Springs, Calif. Online above is video footage from the event, featuring interviews with Wang, Kate Bosworth and Emmy Rossum, along with highlights from the party.
Wang is the first American to collaborate with H&M in a series that began in 2004, and has seen team-ups with Karl Lagerfeld, Comme Des GarĂ§ons, Sonia Rykiel, Roberto Cavalli. Stella McCartney, and Viktor & Rolf. The collaboration will be called Alexander Wang Ă H&M.
A beaming Wang says, ‘It’s such an honour. H&M is a brand with so much creativity and they’ve done something so different with these collaborations, and I am so excited to be a part of it with the 10th year anniversary and also be the first American brand that they have collaborated with. It’s really exciting and we have a lot of stuff that’s going to be new for the collaboration that I’m just really excited to reveal in November.’
In his release, he notes, ‘I am honoured to be a part of H&Mâs designer collaborations. The work with their team is an exciting, fun process. They are very open to push boundaries and to set a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle.’
Bosworth says, ‘I’m so excited for Alex. I’ve known him for such a long time and been an admirer for just as long, and I just live seeing all the success at the moment. H&M is such an accessible label and there is something so inspirational obviously about Alex, and I’m really excited to see what he brings to the brand.’
Rossum adds, ‘Because I love Alex and I’ve been waiting for so so long for him to ask me to do anything âŠ I was happy that I could do something in advance so I could finally wear something of his. I think it’s awesome [he] is doing something for H&M and making it more accessible.’
Wang’s label was launched in the 2007 and known for its contrasts. The Alexander Wang Ă H&M collection will have womenswear and menswear, and the Swedish retailer says he will ‘propose a new take on the lifestyle product offering that goes beyond fashion.’
Margareta van den Bosch, H&M’s creative adviser, says, ‘Alexander Wang is one of the most important voices in fashion today. He understands exactly what people want to wear and does it with an energy and passion thatâs infectious. It feels incredible to be collaborating with him this year.’
The collection will be available in 250 H&M stores worldwide and online, from November 6.
Hennes & Mauritz says it will open a store in the Philippines, its first foray into the southeast Asian region. The flagship store will open in 2014 inside SM Megamall, Manila. The company has already inked the deal.
Another 2014 event is Women Expo Switzerland (WES), the only creative women’s exhibition in Switzerland, will take place on May 25 at the Messe ZĂŒrich.
With 700 mÂČ space, it will be dedicated to the fashion industry (both B2B and B2C) with direct sales, fashion shows and workshops, say organizers.
The previous edition saw over 100 exhibitors and attracted 1,000 visitors from Switzerland, the UK, Germany and France. Organizers presently seek exhibitors and visitors. Their website is at www.womenexpo.ch, and a video from the 2013 event (in German and English) is below.
Almost on the opposite side of the spectrum, publisher Jack Yan has a humorous look at the late Lewis Collins, whose passing was reported yesterday in the media, in Lucire Men. The actor was best known for his role in The Professionals, arguably the most macho TV show in 1970s Britain.
Finally, Victoria’s Secret says it has opened a beauty and accessories’ store at the Tom Bradley International Terminal at Los Angeles International Airport, focusing on ‘iconic, fashion-forward range of beauty products and accessories designed for the modern jet-setter.’
Items include fragrances such as Victoria’s Secret Bombshell, Sexy Little Things Noir Tease, Victoria, and VS Fantasies, and lip glosses and body care products.
Peyton List and Vicky Jeudy attend the Mercedes-Benz Lounge during Mercedes-Benz Fashion Week New York springâsummer 2015 at Lincoln Center on September 7, 2014. Photographed by Mike Coppola/Getty Images.
Sylvie Meis and Motsi Mabuse attend the Deichmann Shoe Step of the Year 2014 on November 17, 2014 in Hamburg. Photographed by Franziska Krug/Getty Images.
Dylan Penn at the InStyle and Warner Bros.â post-Golden Globes party in Los Angeles on January 11, 2015, wearing a Chanel cruise 2014â15 black crĂšpe dress, with Chanel Collerette earrings and Franges Swing bracelet and ring. Photographed by OâConnor-Arroyo/AFF/Abacapress.com.
Fiona Erdmann attends the Deichmann Shoe Step of the Year 2014 on November 17, 2014 in Hamburg. Photographed by Franziska Krug/Getty Images.
Miss Universe 2013 Gabriela Isler attends the Mercedes-Benz Lounge during Mercedes-Benz Fashion Week New York springâsummer 2015 at Lincoln Center on September 6, 2014. Photographed by Mike Coppola/Getty Images.
Svenja Holtmann attends the Deichmann Shoe Step of the Year 2014 on November 17, 2014 in Hamburg. Photographed by Franziska Krug/Getty Images.
Kylie Minogue, in a diaphanous Ralph & Russo Couture springâsummer 2015 silk tulle gown, attends the 2015 Vanity Fair Oscar Party hosted by Graydon Carter at Wallis Annenberg Center for the Performing Arts on February 22, 2015 in Beverly Hills, California. Photographed by Alberto E. Rodriguez/WireImage.
Jessie J attends the 57th Annual Grammy Awards at the Staples Center on February 8, 2015 in Los Angeles, California, wearing Ralph & Russo Couture elegant black tulle crystal and pearl embellished fishtail gown with organza, velvet and perspex flowers from its autumnâwinter 2014â15 collection. Photographed by Jason Merritt/Getty Images.
Charlotte Gainsbourg attends the Every Thing Will Be Fine premiĂšre during the 65th Berlinale on February 10, photographed by Andreas Rentz/Getty Images.
Raya Abirached attends the IWC Filmmaker Award Night 2014 at the One & Only Royal Mirage on December 11, 2014 in Dubai, UAE. Photographed by Anthony Harvey/Getty Images.
Lyrica Woodruff attends the Mercedes-Benz Lounge during Mercedes-Benz Fashion Week New York springâsummer 2015 at Lincoln Center on September 6, 2014. Photographed by Mike Coppola/Getty Images.