Lucire: News


May 18, 2015

Olivier Rousteing, Kendall Jenner and Jourdan Dunn promote H&M–Balmain collaboration

Lucire staff/9.06

Top Jourdan Dunn, Olivier Rousteing and Kendall Jenner for H&M and Balmain. Above Olivier Rousteing. Below left Ann-Sofie Johansson of H&M.

Hennes & Mauritz’s next designer collaboration, on sale November 5, is with Balmain of Paris.
   Founded by Pierre Balmain after World War II, the veritable house rode a high soon after launch, being the choice of Hollywood stars. Now under the creative direction of Olivier Rousteing, Balmain has recaptured its “must-have” nature among celebrities, and Rousteing himself, as H&M points out, headed to the Billboard Music Awards’ red carpet last night in Las Vegas, Nevada to join friends and fans Kendall Jenner and Jourdan Dunn, who are promoting the campaign alongside him.
   Using the hashtag #HMBalmaination, the two brands are signalling their collaboration on social media. ‘I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it,’ said Rousteing in a release.
   â€˜We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody,’ said Ann-Sofie Johansson, H&M’s creative adviser. ‘With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise.’
   The collection will hit 250 stores worldwide and online at

May 12, 2015

H&M to launch a full beauty line this autumn; follows successful opening in Lima, Perú

Lucire staff/15.00

Jose J. Martinez

Top H&M will launch a complete beauty line. Above H&M opened in Perú with 2,000 queuing up.

Hennes & Mauritz has dabbled in beauty before, but this autumn will see the Swedish fashion retailer launch a full line, with make-up, hair care, body care and beauty tools. The company says the range will complement its fashion line and change seasonally, and that it will go out to all 900 stores worldwide and online at It will consist of 700 products, with seasonal drops of new and limited-edition colour collections, and replace all current beauty products at H&M.
   There will be two additional subsidiary collections: a premium line and an Ecocert-approved, sustainable Conscious line.
   â€˜We are very excited to offer “fashion for the face” at H&M. It’s an opportunity to be inventive and creative, and to have fun with colours,’ said Sara Wallander, concept designer at H&M Beauty in a release.
   The announcement comes on the heels of H&M’s announcement that it has opened a store in Perú on Saturday. As with many of its earlier openings, there were plenty of fans queuing up to get a first taste of the Swedish retailer. The new store, one of the largest globally, is located at the Jockey Plaza mall in Lima, spans three floors, and includes H&M Home. The autumn fashion collections for men, women and children and the Conscious collection are represented.
   Of the 2,000 who came to the opening, H&M handed out gift cards: the first three in line received gift cards of S/. 700, S/.500 and S/.300 respectively; the next 299 in line received S/.150 each, and the last 998 in line, S/.70.

Jose J. Martinez

Above, from top At the H&M Lima opening: Marina Mora and Percy Lucio. Natalia Merino. Rebeca Escribens and Maria Grazia Gamarra.

October 24, 2014

H&M celebrates 10 years of designer collaborations with new book launching November 6

Lucire staff/13.58

Time has flown: it has been 10 years since Hennes & Mauritz began its designer collaborations, the first with Karl Lagerfeld.
   The company will release a book, The First Ten Years, coinciding with its Alexander Wang x H&M launch on November 6.
   At the time, Lucire called it a move toward ‘attainable luxury’: that even at a budget price, customers deserved to look good. It was a move toward democratization, something that had been seen en masse with technology, extended to fashion.
   The first Karl Lagerfeld for H&M collection prompted the designer to say, ‘Taste and looking chic is no longer a question of money or how you spend, but how you create a unique sense of style.’
   H&M’s collaborators have included Karl Lagerfeld, Stella McCartney, Viktor & Rolf, Roberto Cavalli, Commes des Garcons, Matthew Williamson, Jimmy Choo, Sonia Rykiel, Lanvin, Versace, Marni, Maison Martin Margiela, Isabel Marant and Alexander Wang.
   The book features imagery from all designers, and will retail for US$34·95, available through select H&M stores in the US. A quarter of the cover price will go to Unicef.
   H&M will begin its celebration with a design retrospective at its flagship 589 Fifth Avenue, New York City store on October 27, with looks from each past designer.
   The store will showcase a new look from the Alexander Wang x H&M collection each day by way of preview.

August 12, 2014

H&M collaborates with Kate Mara and Johnny Wujek on New York stores’ windows

Lucire staff/15.12

Hennes & Mauritz

Hennes & Mauritz, with its flagship Fifth Avenue store open in New York alongside other locations in the city, is collaborating with actress Kate Mara (Fantastic Four) and stylist Johnny Wujek to kick off Fashion Week there.
   Mara and Wujek will curate windows in nine H&M New York stores, and introduce their picks in select stores in the US, as well as online.
   On September 4, they will meet fashion students at the Fifth Avenue store for a panel discussion, as the first event of Fashion Week. It also marks the launch of the H&M Studio range for autumn–winter 2014–15.
   The pair are close friends and H&M says the windows will reflect their personalities: Mara with a chic, approachable sensibility, and Wujek with bold and quirky styles.
   Their inspiration has come from black-and-white photography of New York’s cityscape, and its light projections, bridges and building windows.
   â€˜It was a no-brainer for us to work together on this as we both have a true appreciation for accessible high fashion and our favorite city of New York,’ said Mara in a release.
   Wujek added, ‘Immediately I said yes to work on this incredibly creative project with H&M and Kate. H&M is a pioneer in the field of fashion and being asked to creative-direct their store windows for the opening of New York Fashion Week was my Mannequin dream come true—one of my favourite movies growing up. I can’t wait for people to walk by and see the beauty we make in the H&M windows.’

Hennes & Mauritz

June 12, 2014

H&M opens on Fifth Avenue, in collaboration with the Whitney Museum and Jeff Koons

Lucire staff/15.18

As previewed on our Facebook, Hennes & Mauritz will partner with the Whitney Museum of American Art and artist Jeff Koons in the opening of their five-storey, 57,000 ft² 589 Fifth Avenue store on July 17, 12 p.m. H&M will sponsor the Whitney Museum’s Jeff Koons: a Retrospective, and collaborate with the artist.
   The new US flagship store, the largest for H&M, is inspired by a museum, according to the company, with a five-floor atrium, a 26 by 20 ft LED screen on entry, a glassy façade, a wall of mirrors, and green and white marble tiles.
   Koons has designed H&M’s limited-edition Balloon Dog leather handbag, while his work appears on display within and as the store-front façade of the new store.
   The handbag will be sold in selected US markets, including Los Angeles, Chicago and Dallas, and online at from July 17. Some will be sold at the Whitney during the retrospective, which opens June 27 and runs through October 19 at the Whitney Museum of American Art.
   H&M Home will also retail at Fifth Avenue, as well as accessories, lingerie, and childrenswear.
   The first 500 shoppers will receive an H&M T-shirt and an Access to Fashion pass worth between US$10 and US$500, among other offers.
   Store hours are between 9 a.m. and 9 p.m. Sunday through Thursday, with a late night of 10 p.m. for Friday and Saturday.

April 14, 2014

Video interview: Alexander Wang on his collaboration with H&M, at the Coachella Music Festival

Lucire staff/22.39

Above H&M’s Margareta van den Bosch and New York designer Alexander Wang.

Alexander Wang (王大仁) is the next designer to collaborate with Hennes & Mauritz, with the announcement made on Saturday at the Coachella Music Festival in Palm Springs, Calif. Online above is video footage from the event, featuring interviews with Wang, Kate Bosworth and Emmy Rossum, along with highlights from the party.
   Wang is the first American to collaborate with H&M in a series that began in 2004, and has seen team-ups with Karl Lagerfeld, Comme Des Garçons, Sonia Rykiel, Roberto Cavalli. Stella McCartney, and Viktor & Rolf. The collaboration will be called Alexander Wang × H&M.
   A beaming Wang says, ‘It’s such an honour. H&M is a brand with so much creativity and they’ve done something so different with these collaborations, and I am so excited to be a part of it with the 10th year anniversary and also be the first American brand that they have collaborated with. It’s really exciting and we have a lot of stuff that’s going to be new for the collaboration that I’m just really excited to reveal in November.’
   In his release, he notes, ‘I am honoured to be a part of H&M’s designer collaborations. The work with their team is an exciting, fun process. They are very open to push boundaries and to set a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle.’
   Bosworth says, ‘I’m so excited for Alex. I’ve known him for such a long time and been an admirer for just as long, and I just live seeing all the success at the moment. H&M is such an accessible label and there is something so inspirational obviously about Alex, and I’m really excited to see what he brings to the brand.’
   Rossum adds, ‘Because I love Alex and I’ve been waiting for so so long for him to ask me to do anything … I was happy that I could do something in advance so I could finally wear something of his. I think it’s awesome [he] is doing something for H&M and making it more accessible.’
   Wang’s label was launched in the 2007 and known for its contrasts. The Alexander Wang × H&M collection will have womenswear and menswear, and the Swedish retailer says he will ‘propose a new take on the lifestyle product offering that goes beyond fashion.’
   Margareta van den Bosch, H&M’s creative adviser, says, ‘Alexander Wang is one of the most important voices in fashion today. He understands exactly what people want to wear and does it with an energy and passion that’s infectious. It feels incredible to be collaborating with him this year.’
   The collection will be available in 250 H&M stores worldwide and online, from November 6.

January 10, 2014

H&M shows David Beckham line for kids, Olympic sportswear capsule collection

Lucire staff/22.31

Above H&M has new designs in both its Olympic-tested Sport range and the David Beckham bodywear line, extending into a kids’ range.

Hennes & Mauritz has shown extra collections for the winter, including an extension of David Beckham’s into childrenswear.
   The Beckham Bodywear collection for boys will launch in February, following the key trends of the main Beckham line—which this season means wide and thin stripes, that supposedly come from the footballer’s love of vintage sportswear.
   H&M continues its sporting theme with its latest Go Gold collection, which celebrates the retailer collaboration with the Swedish Winter Olympic team for Sochi 2014. The capsule collection from H&M Sport features both functional and casual designs, and H&M says selected pieces have been tested by members of the Olympic team.
   â€˜Functionality is a priority,’ says H&M. The collection has lightweight down and breathable running jackets, as well as accessories such as sneakers, backpacks and sunglasses.
   â€˜The athletes of the Swedish Olympic Team are really excited about the H&M outfits for Sochi 2014—both for their functionality and their style,’ says Swedish swimmer and Olympic medallist Thérèse Alshammar in a release. ‘It’s great to share the Olympic look with fans through the Go Gold collection at H&M Sport, and it was fun to contribute with our input during the design process.’
   Staying with sports, H&M Sport also releases a tennis collection inspired by Tomas Berdych’s clothing for the Australian Open. Berdych had design input into the range, which features stripes and colour blocking. The range hits stores on- and offline now.
   Finally, lighter shades are the order of the day at H&M Conscious, made from sustainable materials, and, this season, taking its inspiration from modern dance.
   The company will head back to the Paris catwalk on February 26 with its H&M Studio collection.

November 29, 2013

H&M plans Manila store; Women Expo Switzerland prepares for ’14; Victoria’s Secret opens at LAX

Lucire staff/10.59

Hennes & Mauritz says it will open a store in the Philippines, its first foray into the southeast Asian region. The flagship store will open in 2014 inside SM Megamall, Manila. The company has already inked the deal.
   Another 2014 event is Women Expo Switzerland (WES), the only creative women’s exhibition in Switzerland, will take place on May 25 at the Messe Zürich.
   With 700 m² space, it will be dedicated to the fashion industry (both B2B and B2C) with direct sales, fashion shows and workshops, say organizers.
   The previous edition saw over 100 exhibitors and attracted 1,000 visitors from Switzerland, the UK, Germany and France. Organizers presently seek exhibitors and visitors. Their website is at, and a video from the 2013 event (in German and English) is below.

   Almost on the opposite side of the spectrum, publisher Jack Yan has a humorous look at the late Lewis Collins, whose passing was reported yesterday in the media, in Lucire Men. The actor was best known for his role in The Professionals, arguably the most macho TV show in 1970s Britain.
   Finally, Victoria’s Secret says it has opened a beauty and accessories’ store at the Tom Bradley International Terminal at Los Angeles International Airport, focusing on ‘iconic, fashion-forward range of beauty products and accessories designed for the modern jet-setter.’
   Items include fragrances such as Victoria’s Secret Bombshell, Sexy Little Things Noir Tease, Victoria, and VS Fantasies, and lip glosses and body care products.

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