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April 11, 2016

H&M launches M.I.A.’s ‘Rewear It’ to mark World Recycle Week; Olivia Wilde supports Conscious Collection

Lucire staff/10.27



Max Larsson

Olivia Wilde is the face of H&M’s Conscious Collection, and promoted it in New York last week alongside her friend Barbara Burchfield.
   She wore a lace skirt and matching blouse from the range, complemented by a Balenciaga leather jacket.
   Wilde and Burchfield co-founded Conscious Commerce, which she discusses in our video below. Her venture encourages companies to work in sustainability into their day-to-day operations, and says that H&M is a good ally, a company that proves that one does not need to sacrifice style for nobler aims.
   On a related note, H&M today (April 11) launches its campaign for World Recycle Week 2016, with a video entitled ‘Rewear It’, featuring British performer M.I.A., who also composed the song exclusively for the company.
   The video encourages people to recycle old or unwanted clothes. The Swedish giant says M.I.A. ‘personifies the conscious consumer with a social awareness.’
   Aaron Sillis choreographed the video, which runs for 3 minutes, 37 seconds and features a cast of music and dance artists and allies in sustainability, shot all over the world.
   H&M aims to collect 1,000 tonnes of unwanted or worn-out garments from its customers worldwide, through its 3,600 stores. It is part of the company’s goal to close the loop in fashion, recycling unwanted garments to create textile fibres for new products.
   â€˜World Recycle Week is about embracing important environmental issues such as the landfills, and highlighting a global movement,’ she says.

March 3, 2016

H&M Studio shows its autumn–winter 2016–17 collection at Paris Fashion Week

Lucire staff/9.23




H&M

Swedish retailer H&M showed its Studio collection for autumn–winter 2016–17 at Paris Fashion Week, at the Bourse de Commerce, last night, on a catwalk patterned after a frozen lake.
   The company says the collection was inspired by ‘strong women and the beauty of independent minds.’
   The collection had a sense of glamour mixed with Bohemian chic and Swedish folklore, with oversized coats, soft forms, ruffles, sheer fabrics, gaucho hats and cowboy boots.
   Amber Valletta, Jourdan Dunn, Freja Beha Erichsen, Ashley Graham, Soo Joo Park and Hari Nef walked the catwalk, while Emma Roberts, Ciara, Atlanta de Cadenet, Olivia Palermo, Pat Cleveland, Ashley Graham, Pernilla Tiesbaek, Suki Waterhouse, Gabriel Day Lewis, Hari Nef, Andreja Pejić and Kate Mara were among the 600 guests attending the show.
   Hennes & Mauritz’s Ann-Sofie Johansson and Margareta van den Bosch were also present for the big night.
   Music was composed by Nicolas Godin of Air, with his track, ‘Mystery Lake’, created especially for the show. A choir performed its track live at the venue.
   The collection goes on sale in 200 stores and online from September 8, 2016.















H&M

January 30, 2016

Everyone wants to dress like David Beckham, in spring 2016 H&M campaign

Lucire staff/23.24

David Beckham, in his ongoing collaboration with Hennes & Mauritz, has shot his latest campaign for his spring 2016 Modern Essentials Selected by David Beckham collection in Lisboa, Portugal. It is accompanied by a humorous film promoting the line, directed by Fredrik Bond.
   The previous promo showed Beckham discovering that comedian Kevin Hart dressed exactly like him. Its sequel takes things a step further, where Beckham finds that everyone around him is dressed the same as him, including all the hotel staff, an arguing couple, a grandmother, a baby, and skateborders. The accompany print campaign has been shot by Mario Sorrenti.
   The premise is showing off Beckham’s position as a style leader.
   â€˜I always have the best time shooting H&M campaigns. They really understand my style and my sense of humour. It was great to wear such sharp pieces from the Modern Essentials range while having such a good time,’ said Beckham in a release.
   The collection will drop on February 18 and March 19 at all H&M stores that carry menswear, and online at hm.com.






December 11, 2015

News in brief: Hannah Jinkins wins H&M Design Award; Olivia Culpo endorses Osmosis Skincare

Lucire staff/13.42



Top Hannah Jinkins, H&M Design Award 2016 winner. Above Jinkins with the jury.

Royal College of Art graduate Hannah Jinkins, 24, was named the winner of the H&M Design Award 2016 earlier this week, selected by a jury of eight made up of Nick Knight, Olivier Rousteing, Kate Bosworth, Margareta van den Bosch, Ann-Sofie Johansson, Katy England, Chiara Ferragni and Florian de Saint-Pierre. She takes home a €50,000 prize along with a year’s mentoring with Hennes & Mauritz, and the opportunity to develop her winning collection into a retail one for autumn 2016.
   The final eight designers had a fashion show at the Orangery at Kensington Palace, where each presented four looks from their graduation collections to the judges and fashion media.
   â€˜I feel very honoured and proud to have won the H&M Design Award. When my name was announced, it was very surreal and I felt quite emotional. I want to start my own label, and winning the award means I can follow my dream,’ said Jinkins.
   Actress and Miss USA 2012 Olivia Culpo has endorsed two of Osmosis Skincare’s products in an article, namely its Clarify Vitamin A Blemish serum (US$40), which clears acne, normalizes oil production, and increases the skin’s immune support, and its Skin Perfection Harmonized Water (US$30), a liquid dietary supplement for skin conditions that balances skin inflammation, aids in rosacea recovery, and provide an eczema and psoriasis detox.
   The serum does not dry skin or irritate, and should be used on acne lesions daily for four to eight weeks, then add one to two pumps morning and evening. Culpo takes five pumps of the Harmonized Water, mixed with water, in the morning and night as part of her skin care regimen.
   Finally, American Idol season 11 runner-up Jessica Sanchez has launched a merchandise store on Big Cartel, complementing the release of her Christmas with Jessica EP. The items were chosen by Sanchez for the store and includes T-shirts, crop tops, hoodies and a snap-back hat.





Above Hannah Jinkins’ graduate collection, as shown to the H&M Design Award jury. Below Olivia Culpo with two of Osmosis Skincare’s products that she recently endorsed in an interview.

May 18, 2015

Olivier Rousteing, Kendall Jenner and Jourdan Dunn promote H&M–Balmain collaboration

Lucire staff/9.06



Top Jourdan Dunn, Olivier Rousteing and Kendall Jenner for H&M and Balmain. Above Olivier Rousteing. Below left Ann-Sofie Johansson of H&M.

Hennes & Mauritz’s next designer collaboration, on sale November 5, is with Balmain of Paris.
   Founded by Pierre Balmain after World War II, the veritable house rode a high soon after launch, being the choice of Hollywood stars. Now under the creative direction of Olivier Rousteing, Balmain has recaptured its “must-have” nature among celebrities, and Rousteing himself, as H&M points out, headed to the Billboard Music Awards’ red carpet last night in Las Vegas, Nevada to join friends and fans Kendall Jenner and Jourdan Dunn, who are promoting the campaign alongside him.
   Using the hashtag #HMBalmaination, the two brands are signalling their collaboration on social media. ‘I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it,’ said Rousteing in a release.
   â€˜We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody,’ said Ann-Sofie Johansson, H&M’s creative adviser. ‘With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise.’
   The collection will hit 250 stores worldwide and online at hm.com.

May 12, 2015

H&M to launch a full beauty line this autumn; follows successful opening in Lima, Perú

Lucire staff/15.00



Jose J. Martinez

Top H&M will launch a complete beauty line. Above H&M opened in Perú with 2,000 queuing up.

Hennes & Mauritz has dabbled in beauty before, but this autumn will see the Swedish fashion retailer launch a full line, with make-up, hair care, body care and beauty tools. The company says the range will complement its fashion line and change seasonally, and that it will go out to all 900 stores worldwide and online at hm.com. It will consist of 700 products, with seasonal drops of new and limited-edition colour collections, and replace all current beauty products at H&M.
   There will be two additional subsidiary collections: a premium line and an Ecocert-approved, sustainable Conscious line.
   â€˜We are very excited to offer “fashion for the face” at H&M. It’s an opportunity to be inventive and creative, and to have fun with colours,’ said Sara Wallander, concept designer at H&M Beauty in a release.
   The announcement comes on the heels of H&M’s announcement that it has opened a store in Perú on Saturday. As with many of its earlier openings, there were plenty of fans queuing up to get a first taste of the Swedish retailer. The new store, one of the largest globally, is located at the Jockey Plaza mall in Lima, spans three floors, and includes H&M Home. The autumn fashion collections for men, women and children and the Conscious collection are represented.
   Of the 2,000 who came to the opening, H&M handed out gift cards: the first three in line received gift cards of S/. 700, S/.500 and S/.300 respectively; the next 299 in line received S/.150 each, and the last 998 in line, S/.70.






Jose J. Martinez

Above, from top At the H&M Lima opening: Marina Mora and Percy Lucio. Natalia Merino. Rebeca Escribens and Maria Grazia Gamarra.

October 24, 2014

H&M celebrates 10 years of designer collaborations with new book launching November 6

Lucire staff/13.58

Time has flown: it has been 10 years since Hennes & Mauritz began its designer collaborations, the first with Karl Lagerfeld.
   The company will release a book, The First Ten Years, coinciding with its Alexander Wang x H&M launch on November 6.
   At the time, Lucire called it a move toward ‘attainable luxury’: that even at a budget price, customers deserved to look good. It was a move toward democratization, something that had been seen en masse with technology, extended to fashion.
   The first Karl Lagerfeld for H&M collection prompted the designer to say, ‘Taste and looking chic is no longer a question of money or how you spend, but how you create a unique sense of style.’
   H&M’s collaborators have included Karl Lagerfeld, Stella McCartney, Viktor & Rolf, Roberto Cavalli, Commes des Garcons, Matthew Williamson, Jimmy Choo, Sonia Rykiel, Lanvin, Versace, Marni, Maison Martin Margiela, Isabel Marant and Alexander Wang.
   The book features imagery from all designers, and will retail for US$34·95, available through select H&M stores in the US. A quarter of the cover price will go to Unicef.
   H&M will begin its celebration with a design retrospective at its flagship 589 Fifth Avenue, New York City store on October 27, with looks from each past designer.
   The store will showcase a new look from the Alexander Wang x H&M collection each day by way of preview.

August 12, 2014

H&M collaborates with Kate Mara and Johnny Wujek on New York stores’ windows

Lucire staff/15.12



Hennes & Mauritz

Hennes & Mauritz, with its flagship Fifth Avenue store open in New York alongside other locations in the city, is collaborating with actress Kate Mara (Fantastic Four) and stylist Johnny Wujek to kick off Fashion Week there.
   Mara and Wujek will curate windows in nine H&M New York stores, and introduce their picks in select stores in the US, as well as online.
   On September 4, they will meet fashion students at the Fifth Avenue store for a panel discussion, as the first event of Fashion Week. It also marks the launch of the H&M Studio range for autumn–winter 2014–15.
   The pair are close friends and H&M says the windows will reflect their personalities: Mara with a chic, approachable sensibility, and Wujek with bold and quirky styles.
   Their inspiration has come from black-and-white photography of New York’s cityscape, and its light projections, bridges and building windows.
   â€˜It was a no-brainer for us to work together on this as we both have a true appreciation for accessible high fashion and our favorite city of New York,’ said Mara in a release.
   Wujek added, ‘Immediately I said yes to work on this incredibly creative project with H&M and Kate. H&M is a pioneer in the field of fashion and being asked to creative-direct their store windows for the opening of New York Fashion Week was my Mannequin dream come true—one of my favourite movies growing up. I can’t wait for people to walk by and see the beauty we make in the H&M windows.’




Hennes & Mauritz

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