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June 12, 2014

H&M opens on Fifth Avenue, in collaboration with the Whitney Museum and Jeff Koons

Lucire staff/15.18

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As previewed on our Facebook, Hennes & Mauritz will partner with the Whitney Museum of American Art and artist Jeff Koons in the opening of their five-storey, 57,000 ftÂČ 589 Fifth Avenue store on July 17, 12 p.m. H&M will sponsor the Whitney Museum’s Jeff Koons: a Retrospective, and collaborate with the artist.
   The new US flagship store, the largest for H&M, is inspired by a museum, according to the company, with a five-floor atrium, a 26 by 20 ft LED screen on entry, a glassy façade, a wall of mirrors, and green and white marble tiles.
   Koons has designed H&M’s limited-edition Balloon Dog leather handbag, while his work appears on display within and as the store-front façade of the new store.
   The handbag will be sold in selected US markets, including Los Angeles, Chicago and Dallas, and online at hm.com from July 17. Some will be sold at the Whitney during the retrospective, which opens June 27 and runs through October 19 at the Whitney Museum of American Art.
   H&M Home will also retail at Fifth Avenue, as well as accessories, lingerie, and childrenswear.
   The first 500 shoppers will receive an H&M T-shirt and an Access to Fashion pass worth between US$10 and US$500, among other offers.
   Store hours are between 9 a.m. and 9 p.m. Sunday through Thursday, with a late night of 10 p.m. for Friday and Saturday.

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April 14, 2014

Video interview: Alexander Wang on his collaboration with H&M, at the Coachella Music Festival

Lucire staff/22.39

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Above H&M’s Margareta van den Bosch and New York designer Alexander Wang.

Alexander Wang (王性仁) is the next designer to collaborate with Hennes & Mauritz, with the announcement made on Saturday at the Coachella Music Festival in Palm Springs, Calif. Online above is video footage from the event, featuring interviews with Wang, Kate Bosworth and Emmy Rossum, along with highlights from the party.
   Wang is the first American to collaborate with H&M in a series that began in 2004, and has seen team-ups with Karl Lagerfeld, Comme Des Garçons, Sonia Rykiel, Roberto Cavalli. Stella McCartney, and Viktor & Rolf. The collaboration will be called Alexander Wang × H&M.
   A beaming Wang says, ‘It’s such an honour. H&M is a brand with so much creativity and they’ve done something so different with these collaborations, and I am so excited to be a part of it with the 10th year anniversary and also be the first American brand that they have collaborated with. It’s really exciting and we have a lot of stuff that’s going to be new for the collaboration that I’m just really excited to reveal in November.’
   In his release, he notes, ‘I am honoured to be a part of H&M’s designer collaborations. The work with their team is an exciting, fun process. They are very open to push boundaries and to set a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle.’
   Bosworth says, ‘I’m so excited for Alex. I’ve known him for such a long time and been an admirer for just as long, and I just live seeing all the success at the moment. H&M is such an accessible label and there is something so inspirational obviously about Alex, and I’m really excited to see what he brings to the brand.’
   Rossum adds, ‘Because I love Alex and I’ve been waiting for so so long for him to ask me to do anything 
 I was happy that I could do something in advance so I could finally wear something of his. I think it’s awesome [he] is doing something for H&M and making it more accessible.’
   Wang’s label was launched in the 2007 and known for its contrasts. The Alexander Wang × H&M collection will have womenswear and menswear, and the Swedish retailer says he will ‘propose a new take on the lifestyle product offering that goes beyond fashion.’
   Margareta van den Bosch, H&M’s creative adviser, says, ‘Alexander Wang is one of the most important voices in fashion today. He understands exactly what people want to wear and does it with an energy and passion that’s infectious. It feels incredible to be collaborating with him this year.’
   The collection will be available in 250 H&M stores worldwide and online, from November 6.

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January 10, 2014

H&M shows David Beckham line for kids, Olympic sportswear capsule collection

Lucire staff/22.31

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Above H&M has new designs in both its Olympic-tested Sport range and the David Beckham bodywear line, extending into a kids’ range.

Hennes & Mauritz has shown extra collections for the winter, including an extension of David Beckham’s into childrenswear.
   The Beckham Bodywear collection for boys will launch in February, following the key trends of the main Beckham line—which this season means wide and thin stripes, that supposedly come from the footballer’s love of vintage sportswear.
   H&M continues its sporting theme with its latest Go Gold collection, which celebrates the retailer collaboration with the Swedish Winter Olympic team for Sochi 2014. The capsule collection from H&M Sport features both functional and casual designs, and H&M says selected pieces have been tested by members of the Olympic team.
   â€˜Functionality is a priority,’ says H&M. The collection has lightweight down and breathable running jackets, as well as accessories such as sneakers, backpacks and sunglasses.
   â€˜The athletes of the Swedish Olympic Team are really excited about the H&M outfits for Sochi 2014—both for their functionality and their style,’ says Swedish swimmer and Olympic medallist ThĂ©rĂšse Alshammar in a release. ‘It’s great to share the Olympic look with fans through the Go Gold collection at H&M Sport, and it was fun to contribute with our input during the design process.’
   Staying with sports, H&M Sport also releases a tennis collection inspired by Tomas Berdych’s clothing for the Australian Open. Berdych had design input into the range, which features stripes and colour blocking. The range hits stores on- and offline now.
   Finally, lighter shades are the order of the day at H&M Conscious, made from sustainable materials, and, this season, taking its inspiration from modern dance.
   The company will head back to the Paris catwalk on February 26 with its H&M Studio collection.







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November 29, 2013

H&M plans Manila store; Women Expo Switzerland prepares for ’14; Victoria’s Secret opens at LAX

Lucire staff/10.59

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Hennes & Mauritz says it will open a store in the Philippines, its first foray into the southeast Asian region. The flagship store will open in 2014 inside SM Megamall, Manila. The company has already inked the deal.
   Another 2014 event is Women Expo Switzerland (WES), the only creative women’s exhibition in Switzerland, will take place on May 25 at the Messe ZĂŒrich.
   With 700 mÂČ space, it will be dedicated to the fashion industry (both B2B and B2C) with direct sales, fashion shows and workshops, say organizers.
   The previous edition saw over 100 exhibitors and attracted 1,000 visitors from Switzerland, the UK, Germany and France. Organizers presently seek exhibitors and visitors. Their website is at www.womenexpo.ch, and a video from the 2013 event (in German and English) is below.

   Almost on the opposite side of the spectrum, publisher Jack Yan has a humorous look at the late Lewis Collins, whose passing was reported yesterday in the media, in Lucire Men. The actor was best known for his role in The Professionals, arguably the most macho TV show in 1970s Britain.
   Finally, Victoria’s Secret says it has opened a beauty and accessories’ store at the Tom Bradley International Terminal at Los Angeles International Airport, focusing on ‘iconic, fashion-forward range of beauty products and accessories designed for the modern jet-setter.’
   Items include fragrances such as Victoria’s Secret Bombshell, Sexy Little Things Noir Tease, Victoria, and VS Fantasies, and lip glosses and body care products.

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April 25, 2013

Beyoncé as Mrs Carter in H&M video released, showing the star in bikinis and summer styles

Lucire staff/9.58

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As expected, H&M and BeyoncĂ© have released their video jointly promoting the fashion brand and her latest music, entitled ‘BeyoncĂ© as Mrs Carter in H&M’.
   The video follows the star’s release of a teaser promoting her Mrs Carter Show World Tour, which kicks off this month. It was first posted on her YouTube channel.
   The 90-second advertisement features BeyoncĂ© in various swimwear and sundresses, beautifully photographed, showing off her figure as well as H&M’s summer styles.
   The advertisement was directed by Jonas Åkerlund, and complements the print campaign shot by Inez van Lamsweerde and Vinoodh Matadin in Nassau.
   BeyoncĂ© moves to the sound of her song, ‘Standing on the Sun’, which will be available worldwide and via hm.com from May.
   Donald Schneider, creative director of H&M, summarized the campaign when we published the news last month: ‘H&M’s summer campaign starring BeyoncĂ© is an epic fantasy, with glamour, drama and also a sense of paradise. It was amazing to watch her on the shoot make it all look effortless—a quality that makes her such an icon for women around the world. The campaign is the essence of BeyoncĂ©, and also the essence of H&M this summer.’
   Ann-Sofie Johansson, head of design for the retailer, noted, ‘There’s the perfect bodycon dress, as well as a flowing sundress that makes a real statement. And of course there are the bikinis, especially the fringed bikini. What makes these pieces even more special is that BeyoncĂ© herself had input into the design, and they are full of her own personal style.’
   The collection is available from May.





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April 24, 2013

Beyoncé teases her Mrs Carter Show World Tour

Lucire staff/10.39

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April 25: BeyoncĂ© releases ‘BeyoncĂ© as Mrs Carter in H&M’—see her new video here

H&M’s latest spokeswoman, BeyoncĂ©, has teased her Mrs Carter Show World Tour with video clips.
   A month ago, Lucire revealed that the music star would be the Swedish retailer’s latest model. Since last year, most likely thanks to the influence of its creative director Donald Schneider, H&M had connected itself successfully to major music acts. First it was Lana Del Rey, and now it has tied in with BeyoncĂ©’s latest world tour.
   The campaign features ‘BeyoncĂ© as Mrs Carter in H&M’, and now BeyoncĂ© has revealed more details of the tour itself.
   The video shows her in multiple costume changes, including glittering catsuits, as well as scenes atop a piano and flying on a trapeze. She performs ‘Halo’, ‘Run the World (Girls)’ and ‘Love on Top’.
   Sixty-one shows are planned for Europe and North America (detailed on her website, along with ticket purchase links), so the ‘world’ aspect of the tour is not entirely accurate. BeyoncĂ©’s promotional team is offering tour exclusives, ticket pre-sales and VIP packages as part of the tour for those who wish to provide their personal details to join her ‘Beyhive’ blog.

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March 21, 2013

BeyoncĂ© is H&M’s next model—retailer ties summer campaign with her tour and new song

Lucire staff/11.17

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April 25: BeyoncĂ© releases ‘BeyoncĂ© as Mrs Carter in H&M’—see her new video here

For years, Hennes & Mauritz hired spokesmodels who were familiar, but not instantly recognizable. There’s none of that these days as the retailer announces a partnership with BeyoncĂ©, who will appear in print and TV advertising for its summer 2013 collection. Its last big name, promoting its autumn 2012 line, was Lana del Rey (see Lucire 28), as H&M ties in fashion with the biggest names in the music industry.
   BeyoncĂ© kicks off her Mrs Carter Show world tour on April 15, and the new campaign ties in with that. The advertising features ‘BeyoncĂ© as Mrs Carter in H&M’, with the company saying that it represents ‘the idea that all women can be all things: strong, vulnerable, sensual, maternal, fun, flirtatious.’
   The TV commercial, to be released online in full and edited for TV, features a new song from BeyoncĂ©, ‘Standing on the Sun’. The song will be available worldwide and via hm.com from May.
   Inez van Lamsweerde and Vinoodh Matadin shot the print campaign in Nassau, while the commercial was directed by Jonas Åkerlund.
   In a release, BeyoncĂ© says, ‘I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements—fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.’
   The famed Donald Schneider, now creative director at H&M, says, ‘H&M’s summer campaign starring BeyoncĂ© is an epic fantasy, with glamour, drama and also a sense of paradise. It was amazing to watch her on the shoot make it all look effortless—a quality that makes her such an icon for women around the world. The campaign is the essence of BeyoncĂ©, and also the essence of H&M this summer.’
   Ann-Sofie Johansson, head of design for the retailer, notes, ‘In the campaign BeyoncĂ© is wearing the key pieces from H&M you need for life in the sun this summer.
   â€˜There’s the perfect bodycon dress, as well as a flowing sun dress that makes a real statement. And of course there are the bikinis, especially the fringed bikini. What makes these pieces even more special is that BeyoncĂ© herself had input into the design, and they are full of her own personal style.’
   The collection, which includes swimwear and beachwear from the H&M for Water collection benefiting H&M for WaterAid, hits H&M stores, on- and offline, from May.

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February 28, 2013

Celebrities attend H&M’s first catwalk show at Paris Fashion Week

Lucire staff/8.41

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H&M

Hennes & Mauritz presented its first catwalk show at Paris Fashion Week, live at the Musée Rodin and webcast at hm.com.
   Among the VIPs were ChloĂ« Moretz, Tali Lennox, Caroline de Maigret, Ashley Olsen, Pixie Geldof, Lizzie Jagger, Josephine de la Baume, Emma Roberts, Melissa George, Daisy Lowe and Carine Roitfeld.
   The autumn–winter 2013–14 collection showed ‘tailored shapes with delicate dresses to create a tomboy spirit,’ says H&M.
   The collection combines dramatic silhouettes with decorative pieces, and features boho and leather jackets, along with an open-backed sequin dress and a cable-knit sweater.
   Margareta van den Bosch, creative adviser for H&M, who is no stranger to Parisian fashion having overseen many of the label’s collaborations with top designers, says, ‘It is such an exciting step for H&M to show key pieces for autumn in Paris. The event was magical, staged in a chic environment full of atmosphere. It was great to see fashion that’s accessible to everyone presented in one of the most important fashion capitals in the world.’
   Since 2004, H&M has been skirting with the top labels in fashion through designer collaborations, but this is the first time the company has shown itself at Paris Fashion Week.
   The show was styled by George Cortina, and models included Cara Delevingne, Isabeli Fontana and Arizona Muse. The dĂ©cor was meant to reflect a 1970s Parisian apartment. Owlle and 2 Many DJs performed at the post-show party.






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