Lucire
The global fashion magazine March 28, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Putting the brakes on fast fashion

August 15, 2020/9.10

Lucire is UN Environment’s first fashion industry partner. Abigail Beall’s statistics in a recent BBC report about clothing recycling make sobering reading. She writes, ‘Around 85% of all textiles thrown away in the US—roughly 13 million tonnes in 2017—are either dumped into landfill or burned. The average American has been estimated to throw away around […]

Read more



Johanna Ortiz × H&M: full collection to drop on March 12

March 3, 2020/17.42

Matt Jones Recognizing the power of the Latin American market, H&M’s full collection with Colombian designer Johanna Ortiz—who has both a following in her home market as well as the US—will launch in March with 19 pieces.    This follows the four pre-drop dresses. Like the initial pieces, the collaboration features an exotic colour palette, […]

Read more



Giambattista Valli × H&M look book released in full

October 4, 2019/8.40

Hennes & Mauritz has shown the full Giambattista Valli × H&M look book featuring the women’s and men’s collections.    The look book has been photographed in Roma, Valli’s home town, by Kyle Weeks, and styled by Giovanna Battaglia Engelbert. Oslo Grace, Leslye Houenou, Mara Kasanpawiro, Kohei Takabatake, Luka Isaac and Tom Rey model in […]

Read more



Joan Smalls, Stella Maxwell, Indya Moore, Barbie Ferreira, Rowan Blanchard attend H&M Studio launch

September 5, 2019/18.47

Joe Schildhorn/BFA Before New York Fashion Week starts in earnest, H&M showed off its autumn–winter 2019–20 Studio collection at the 632 on Hudson townhouse in Greenwich Village on Wednesday evening.    Guests including Joan Smalls, Stella Maxwell, Indya Moore, Barbie Ferreira, and Rowan Blanchard attended the show, hosted by influencers Carlotta Kohl, Zsela, Babba C. […]

Read more



Escape to the worlds of Stranger Things and Aladdin

May 9, 2019/0.42

Matt Jones/H&M Want to escape the real world? Two big brands have tapped into this mood this month, allowing you to indulge your fandom and live in their worlds of fiction.    Hennes & Mauritz (H&M) has teamed up with Netflix this month, and its hit TV show, Stranger Things. The collaboration sees themed T-shirts, […]

Read more



H&M details high level of transparency on all garments and interior products

April 23, 2019/14.41

Hennes & Mauritz (H&M) has announced that it will provide a greater level of transparency about its garments on its website as of today, detailing materials used, country of production, suppliers’ names, factories’ names and addresses, and even the number of workers in the factories.    While not the first brand to go into this […]

Read more



Irina Shayk, Dakota Fanning, Camila Morrone, Rola at H&M Conscious Exclusive’s LA party

March 28, 2019/19.43

Billy Farrell/BFA.com The H&M Conscious Exclusive range had its US launch on Wednesday, with VIPs including Irina Shayk, Dakota Fanning, Rowan Blanchard, Halima Aden, Rola, Camila Morrone, Abigail Spencer, Amber Valletta (who has additionally appeared in H&M campaigns), Alek Wek, and Emmanuelle Chriqui attending a party in Los Angeles.    The new range is inspired […]

Read more