Georgia May Jagger was guest of honour at Reserved’s German launch at Mercedes-Benz Fashion Week Berlin. Jagger, who also serves as the new label’s face for autumnâwinter 2014â15 and walked the catwalk on the night, was among numerous celebrities, including Franziska Knuppe, Daniel BrĂźhl, Jasmin Gerat, Elyas MâBarek, Eva Padberg, Anna-Maria MĂźhe, Anna Julia Kapfelsperger and Anastasia Zampounidis. Reserved’s ‘Let’s Fashion’ party at Alte MĂźnze Berlin was anything but reserved, with its 1,200 guests.
DJs Beck To Beck, Terranova, Oskar Melzer, Adam Port and Rampa, and Niki Pauls performed, as well as indie band Oh Land.
The launch, which showed the autumnâwinter 2014â15 line, rather than the springâsummer 2015 one, marks the expansion of LPP SA’s brand into the German market. Reserved already has 500 stores in eastern and central Europe, and this month it will open its online store for German customers. Real-world shops will appear in the autumn at Recklinghausen, Stuttgart, Bremen and Hannover, with further stores planned in every main centre, as well as London and Paris, and in Croatia and Qatar.
Polish-based LPP’s other brands are Cropp, Mohito, House and Sinsay. The company has revenues of over âŹ1,000 million.