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Iggy Azalea, BH Cosmetics team up on Totally Plastic, a retro beauty collection

Filed by Lucire staff/August 25, 2021/12.33


Totally Plastic mightn’t be the ideal name for a beauty line in the 2020s, but what Iggy Azalea and BH Cosmetics are getting at are the retro-2000s glossy shades in shadow palettes, lip glosses, and more in their new collaboration.
   The capsule collection between the Australian pop star and BH Cosmetics—which creates cruelty-free, vegan and sustainable cosmetics—launches on August 29 at bhcosmetics.com and at Ulta, both online and in store.
   There are 13 pieces in the collection priced from US$7 to US$29:

• Totally 2000s: nine colour shadow palettes in three sets, Blue Fur, Purple Platforms and Pink Sunglasses;
• Oral Fixation: high-shine lip gloss named I’m Psychic, That Was Sexual, Sex Sells and Is It 2004 Yet?;
• Totally Snatched, a six-colour face palette;
• Too Good 4 U full-length false lashes;
• the Total Package: eight-piece face and eye brush set with wrap;
• Stay Pressed: a beauty sponge with case;
• Where U Been Biatch travel case;
• 99% Devil hand mirror.

   ‘I really wanted to work with BH Cosmetics because from the beginning, they were totally open to me having 100 per cent creative control, and if I don’t have creative control with a brand I’m just not going to put my name on it,’ said Azalea. ‘I’m very passionate about having a concept and bringing it to life and I’m so specific about the way that I want things to be. I love that BH Cosmetics has an accessible price point for everyone but still has very good-quality product[s]. That stuck out to me because I rarely see actual high-quality eyeshadow for the price point that they have. I love that because when I’m thinking about things that I’m making for people, I want them to be accessible to everyone.’
   ‘We have always viewed Iggy Azalea as an influential icon across the fashion and beauty spaces. We are huge fans of her trendsetting looks on the red carpet, music videos and across all of her creative frontiers. Iggy was involved in all areas of this exciting collaboration, and is in every bit and piece of this collection. We are so humbled to be the first brand to collaborate with her on a beauty line and are eager to launch this amazing collection full of unique formulations and throwback-inspired designs, all while celebrating Iggy and her influential style,’ said Fabrice Gilbert-Darras, CMO and general manager of BH Cosmetics.

 


H&M collaborates with LA-based Brock Collection for a romantic, voluminous summer

Filed by Lucire staff/June 24, 2021/14.49


Hennes & Mauritz (H&M) has teamed up with the Los Angeles-based label Brock Collection for its latest collaboration.
   Romantic, feminine and well crafted, the collection comprises dresses, blouses, tops, denim jeans and denim shorts, as well as a range of accessories including scarves, sunglasses and handbags.
   Light and summery, the Brock Collection × H&M collaboration has the American label’s hallmarks of vintage inspiration and careful cuts. Details include ruffles and floral prints, while volume is very much the trend, with balloon sleeves and voluminous skirts.
   The collection is made from organic linen, organic cotton, recycled cotton, recycled polyester and Tencel Lyoocell.
   The campaign features Julia Campbell, Patricia Manfield (Heir), Alva Claire Mc Kenzie, Dulcie Gibbons, MaryGrace Tropeano, Dohuyn Kim, Ajok Daing and Sherrie Silver, with Silver also acting as choreographer.
   Brock Collection was founded in 2014 by Parsons alumni Laura Vassar and Kristopher Brock. The duo noted in a release, ‘Brock Collection has always been about connecting the threads between uptown polish paired with a down to earth ease, which we are so happy to bring to a new audience. Each piece in the collection is special and carries a certain romantic charm, but is totally effortless.’
   Maria Östblom, head of design at H&M, said, ‘We’re thrilled to be collaborating with Brock Collection, who are well known for their luxe craftsmanship, impeccable fits and structures, and have quite the celebrity following. But there’s also beauty in the fact that their designs always feel down-to-earth, thoughtful and easy to wear—I believe that’s the key to their success. We want to celebrate romance and make it accessible to the many. By adding more sustainable materials, it creates … a collaboration I hope our customers around the world will fall in love with.’
   The collection is available at hm.com and at select H&M stores in the US from June 24.









 


New Balance × Staud’s summer ’21 collaboration launches in New Zealand

Filed by Lucire staff//0.21




New Balance and Staud have released their third collaborative collection in New Zealand, with two silhouettes—the New Balance 327 in blue, and the 57/40 in pastel green and yellow, both in unisex sizing for the first time. There is also an extensive apparel collection.
   The designs hint at tennis and boxing, and include a boxing short, a cinched waist jacket, a skort, T-shirts and lightweight summer dresses.
   ‘For the summer collection, we reimagined some of my favourite outdoor sports to reflect the Staud DNA,’ said Sarah Staudinger, Staud co-founder. ‘Traditional elements from tennis, running, and boxing are updated in sun-bleached pastels with feminine details and fabrics that include, satin, mesh and corseting. Some of my favourite pieces include a classic white tennis dress updated with colourful binding and a satin boxing short paired with a cropped jacket.
   ‘We are also excited to launch two unisex sneakers for the first time—the 57/40 and the 327—each reimagined to complement the collection and your lifestyle. All of the pieces work together to create a collection versatile enough to take you from boxing to brunch or anywhere in between.’
   The 327 retails for NZ$180, the 57/40 for NZ$200, and the apparel begins at NZ$70. They are available in New Zealand at newbalance.co.nz exclusively.












 


Reebok and Daniel Moon indulge in colour with Major Reebok capsule collection

Filed by Lucire staff/June 18, 2021/21.48





Daniel Moon, the proprietor of Hair Los Angeles and one of the world’s best known colourists, has brought his love of colour into a capsule-collection collaboration with Reebok, dubbed Major Reebok, releasing on June 24.
   Major comes from Moon’s nickname, Major Moon, referencing his time in the US Marine Corps, and has appeared on some of his products already, including the Major Apron and Major Moonshine, a hair glitter product.
   The collection features a new take on Reebok’s Classic Leather Legacy and Club C Legacy designs.
   Moon, known for encouraging distinctive hair colours for self-expression, aligns with Reebok’s plans to be inclusive.
   ‘The sock liner of the Classic Leather Legacy is a photograph of an actual hair piece that I worked on,’ said Moon. ‘It serves as a blueprint of the shoes.’
   The Classic Leather Legacy’s colour palette was inspired by his most requested hair colours, and the leather material reminds him of a shaved head, says Reebok.
   The Club C Legacy’s bright green and pink colours ‘represent the same feeling of hyper freedom that my hair art brings to my clients. They instantly go in your bloodstream and change your mood to a new tier of exaggerated fun,’ he says.
   The Major Reebok Classic Leather Legacy retails for US$80 and the Club C Legacy for US$100. Both include one pair of fuzzy laces. Sizes range from US 3½ to 15.

 


Ministry of Tomorrow enlists Naomi Campbell, Madonna, Halle Berry, Eddie Murphy and others for charity totes

Filed by Lucire staff/June 14, 2021/19.11




After a school located in the largest urban slum in Africa was forced to move because it was not up to code, eco-fashion label Ministry of Tomorrow raised money to help it relocate. Now, however, the school lacks funds to pay its teachers and cover operational expenses, including a daily meal for its students.
   Ministry of Tomorrow, with its Los Angeles retail partner Church Boutique, is stepping up again, teaming up with Christie’s and CharityBuzz, to auction a series of bags to benefit the Chema Vision Children’s Centre in the Kibera division in Nairobi.
   Ministry of Tomorrow’s Julian Prolman, and Church Boutique founders Rodney Burns and David Malvaney, turned to their celebrity friends to paint their art on an MOT tote, made in Nairobi, for the auction.
   Celebrities include Naomi Campbell, Halle Berry, Madonna, Eddie Murphy, Bria Murphy, Maggie Q, Paris Jackson, Zoe Kravitz, Lenny Kravitz, Usher, Lionel Richie, Evan Ross, Raquel Britton, Lee Daniels, David Banda, Ashlee Simpson Ross, and artist Montana Mills of Modern Multiples. Laurie Lynn Stark, of fashion and jewellery brand Chrome Hearts, created her own MOT tote.
   The auction runs through June 15 and the bags are on display at Christie’s in Manhattan, coinciding with luxury bag week at the auction house. All proceeds will be donated to Chema, with a US$100,000 goal set.















 


Four faces on the rise getting noticed in social media

Filed by Lucire staff/June 4, 2021/1.31




Felix Graf


Alisia Ludwig


Saloni Agarwal


Anthony Evans

We often look to see where the emerging talent is—once upon a time we identified nascent labels that became big, and we’ve occasionally done it with models and actors, too.
   German model Alexa Breit crossed the one million mark on her Instagram, rising rapidly from 2,000 at the start of 2020, and featured five images wearing a very sheer dress from a shoot with Felix Graf to commemorate the milestone. Breit, 22, has been doing more glamour shoots of late, and it’s in the last few months that her Instagram engagement (in terms of likes and comments) has really shot up.
   Breit is one of several German models getting attention on social media, thanks to a consistent posting of pro shots. Her compatriot Alisia Ludwig, occasionally shot by the same photographers, is on 263,000, with a greater number of personal shots to engage followers. In 2019, Ludwig was named Miss Frankfurt, having netted some fans from the beauty pageant circuit.
   Also getting noticed is Tanaye White, on 38,800 at the time of writing but set to rise as one of Sports Illustrated’s Swimsuit Rookies for this year. One of White’s most noticeable shots on her Instagram is by Saloni Agarwal, styled by Lucire’s own NY fashion director Nikko Kefalas. Agarwal and Kefalas also collaborated on several other shots that appear on Agarwal’s Instagram.
   We keep spotting Saje Nicole on more and more shoots, such as by Anthony Evans, and like White, she’s one of SI’s Rookies this year. Repped by Natural Models in LA and Wilhelmina Models in Miami (where she’s based), Nicole—actress, model and entrepreneur—is on 79,200 and rising.

 


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