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Converse celebrates 100 years of the Chuck Taylor All Star with a series of films


NEWS  by Lucire staff/March 16, 2017/11.23





Above, from top: The Converse Chuck Taylor All Star. The All Star ’70, evoking the decade of big lapels and platform shoes. The Chuck Taylor All Star II. In black, the lightweight Chuck Taylor All Star Modern.

Converse, which began in 1908, has been making the All Star shoe, later the Chuck Taylor shoe, continuously since 1917.
   It’s the most successful type of shoe in history, with 200,000 pairs sold daily. Its nickname came after Charles H. Taylor, a basketball player for the Akron Firestones, who became one of the shoe’s biggest supporters. By 1932, with input from Taylor, it officially gained his name.
   Converse has been adding variations to the Chuck Taylor shoe over the years, including the Chuck Taylor All Star II in 2015, a premium design with more colours and a liner borrowed from parent company Nike, which bought up Converse at the turn of the century.
   There’s also the Chuck Taylor All Star ’70s model that débuts more colours for spring–summer 2017, a design that harks back to the 1970s but with more cushioning and thicker rubber. Then there’s the Chuck Taylor All Star Modern that’s lightweight, again available in an all-new version this month.
   To celebrate the centenary of the All Star, Converse has launched a digital and social media series that looks at what made the line iconic.
   Millie Bobby Brown presents a video called Chucks in Film, with excerpts showing a previous Chuck Taylor All Star appearance (Michael J. Fox’s shoes in Back to the Future) and an interview with costume designer Stephanie Collie. Long Beach artist Vince Staples, Born × Raised creator Spanto and basketball player Jordan Clarkson discuss how Los Angeles culture impacted on the Chuck Taylor All Stars’ æsthetic. Finally, model Winnie Harlow looks at the Chuck Taylor All Stars’ connection to the fashionable set and youth culture. A final film, Forever Chuck, is a nonconformist commercial that celebrates youth and the Converse brand.
   The four videos are featured below as Converse marks 100 years of its All Stars.

Javier Bardem visits the Scottish Highlands’ home of Chivas Regal for future promotional film


NEWS  by Lucire staff/March 13, 2017/12.52

Chivas Regal has teased an upcoming film featuring the actor Javier Bardem, who endorses the brand. Bardem visited Strathisla Distillery, the source of the single malt used in Chivas Regal and, as Lucire discovered in an exclusive tasting a few years ago, the oldest working distillery in the Scottish Highlands dating back to 1786.
   Bardem met Chivas Regal’s custodian master blender, Colin Scott, discussing the art of blending, while director of blending Sandy Hyslop presented him with his own exclusive blend of Chivas Regal Ultis.
   The film will be released through Chivas Regal’s social media channels.
   Bardem appears in Chivas Regal’s Win the Right Way advertising campaign, an affirmation of ethics, selflessness and truth in the face of a turbulent, sometimes incomprehensible world.



La Vie en Rose launches new bra campaign, focusing on comfort and individual beauty


NEWS  by Lucire staff/March 10, 2017/23.43

Canadian brand la Vie en Rose has unveiled a brassière campaign focused on each woman’s individual beauty, a theme that has been emerging lately in marketing intimate apparel.
   Its rival on the other side of the Atlantic, Triumph, has a campaign recognizing a woman’s many roles, and that she must find the perfect fit. La Vie on Rose, meanwhile, also recognizes that women have different needs but she must have comfort. The execution is very different: the Canadian label has a group of models from different ethnic backgrounds, ages (albeit still young) and bust size, promoting each woman’s confidence.
   La Vie en Rose’s Marie-Noël Gervais, VP for ecommerce and marketing strategy, said, ‘Nothing makes a woman more beautiful than the confidence she radiates. At la Vie en Rose, we are convinced that a woman can be confident only if she is comfortable first. Our new Confidence through Comfort campaign is not a repositioning, because comfort has always been a priority for la Vie en Rose. It is an evolution of our image, a clear affirmation of who we are, and of our products’ DNA.’
   She added, ‘We have a social media community that shares a lot with us. They want to feel good first, please themselves before anyone else and accept and enjoy who they are and how they look.’
   A new style, the Sweetheart (above), was also launched to coincide with the new campaign. The design offers the wearer a ‘perfect contour’ without extra padding, and offers a moderate cleavage.


H&M stays positive with unisex denim line, following love-themed Paris catwalk show


NEWS  by Lucire staff/March 8, 2017/20.59



Hennes & Mauritz (H&M) has announced a new denim line, Denim United. The difference this time is that it is a truly unisex collection, with identical women’s and men’s designs, with jackets, overalls, shorts, T-shirts and an oversized hoody. The materials and silhouettes are shared between the sexes.
   More sustainable materials have been used, including organic and recycled cotton.
   The collection goes on sale on March 23, online-only at hm.com.
   â€˜It is very natural for us to launch a unisex collection as fashion is constantly evolving and intersecting and today we see there are no boundaries in democratic style. Fashion should always be inclusive,’ said Marybeth Schmitt of H&M in a release.
   The announcement follows H&M Studio’s showing of its spring–summer 2017 women’s and men’s collections at the Tennis Club de Paris during Paris Fashion Week, where the designs went on sale at its flagship Fifth Avenue store in New York and online immediately. They went on sale in other stores on March 2.
   Celebrities in attendance in Paris included Nicki Minaj, Olga Kurylenko, Alexa Chung, Lucky Blue Smith, Clémence Poésy and Sasha Lane, while Emily Ratajkowski led the celebrations in New York.
   Models walking in Paris included Gigi Hadid, Bella Hadid, Adwoa Aboah, Amber Valletta, Jordan Barrett, Winnie Harlow and Luis Borges. The Weeknd gave a special performance at the Paris show, performing ‘Starboy’, ‘Can’t Feel My Face’ and ‘I Feel It Coming’.
   The collection featured fine knits, loose-fitting shorts, tops, dresses, anoraks and sandals, with ruffle detailing and bold graphics proclaiming ‘Love’.
   â€˜With this collection we want to send a global message of love. There are a few pieces that carry the word again and again, kind of like a ticker tape and as a constant reminder of what is important. It feels like now, more than ever, we all need positive feelings and thoughts in our lives,’ said H&M creative director and head of design Pernilla Wohlfahrt.

Paris show

Backstage

The celebrities

The show

The Weeknd

New York event

Barbara Palvin, Soo Joo Park, Julianne Moore, Kiersey Clemons star in L’Oréal Paris’s Voluminous Original Mascara campaign


NEWS  by Lucire staff/March 7, 2017/23.25

L’Oréal Paris’s latest campaign for its Voluminous Original Mascara, dubbed The Original, brings together a group of celebrities, including models Barbara Palvin, Soo Joo Park, Dominique Babineaux, Hari Nef, Katerina Tannenbaum, and Juana Burga, actresses Julianne Moore, Diane Keaton and Kiersey Clemons, Blondie’s Debbie Harry, and TV host Lauren Ezersky.
   The first spot, shown below, sees quotations from customers around the US, where Voluminious Original Mascara is the country’s number-one entrant in the category. Babineaux and Palvin are the main models, though the whole cast appears at the end.
   L’Oréal Paris says it made its choice of the models based on their originality, rule-breaking, and truth.
   â€˜We are excited to bring together trail-blazing individuals in celebration of the mascara that women have loved for over 25 years. They each embody the essence of Voluminous Mascara—originals who continue to be fresh, creative and confident,’ said Tim Coolican, president, L’Oréal Paris USA, in a release.
   The spot promotes the original black shade as well as new blue ones. The mascara, says L’Oréal Paris, can build up to five times the natural eyelashes’ thickness.

Range Rover Velar launched at the Design Museum: Jaguar Land Rover bets on a future design classic


NEWS  by Lucire staff/March 1, 2017/21.42

Jaguar Land Rover is betting on its Range Rover Velar becoming a design classic, launching it today with the Design Museum playing host to the new SUV in its first car exhibit.
   Velar is a name from Range Rover’s archives: the name was originally a fictional one that adorned prototypes of the original 1970 Range Rover. JLR has dusted the name off and applied to the fourth member of the Range Rover range, slotting in between the Evoque and Sport, with a wheelbase of 2,874 mm.
   The Range Rover Velar (called Blade during development) is a sleeker, more avant-garde model, with the idea of simplicity driving each stage of its development. The drag coefficient is a low 0,32, a figure seldom seen in this class.
   The interior is an exercise in simplicity and calmness, with a sustainable seat material developed with Kvadrat, in place of leather. The Touch Pro Duo infotainment system, with two 10-inch high-definition touch screens, is said to be state of the art, with controls not appearing till they are lit up. The exterior features clean surfaces, slim LED headlights, flush door handles and a sleek tailgate. The Velar’s 22-inch wheels give it a show-car presence, but they help to give it Land Rover’s all-terrain capability, something Range Rover customers expect. A locking rear differential is optional. It will also have outstanding ride, says JLR, with standard air suspension on six-cylinder models, and Adaptive Dynamics for all models. The Velar uses plenty of aluminium in its structure, contributing to its lightness.
   The launch at the Design Museum, which drew guests including Poppy Delevingne, Damien Lewis, Rob Brydon, Jimmy Carr, Kostja Ullmann, and Rag ’n’ Bone Man, saw a capacity audience, who checked out both the new car and a photo exhibition featuring it, shot by Gary Bryan.
   There was a simultaneous unveiling at a pop-up display on Kensington High Street, West London.
   JLR also announced a partnership with the Design Museum, with events over the next three years.
   The Velar goes on sale in mid-July priced from £44,830. Engines range from a four-cylinder Ingenium diesel to a supercharged 3·0-litre V6 petrol engine delivering 380 PS.

Video: La La Land producer Jordan Horowitz on the 2017 Oscars Best Picture flub


NEWS  by Lucire staff/February 27, 2017/7.56

In a move echoing that of Miss Universe host Steve Harvey in 2015, actor Warren Beatty read out the wrong name for Best Picture at the 89th Academy Awards.
   La La Land was announced as the winner at the 2017 Oscars on Sunday night, but the actual winner was Moonlight.
   La La Land’s team were already on stage giving their acceptance speeches until its producer, Jordan Horowitz, said nonchalantly, ‘There’s a mistake. Moonlight, you won Best Picture.’
   Beatty said that he had been handed the wrong envelope, its contents saying ‘Emma Stone, La La Land.’ Horowitz backs up Beatty’s version of events in the video below.
   Host Jimmy Kimmel made a reference to Harvey’s gaffe, when he read out the wrong winner at the beauty pageant.
   The gaffe almost overshadowed other wins on the night being the 2017 Oscars’ most talked-about moment.
   Damien Chazelle was Best Director for his work on La La Land.
   Casey Affleck won Best Actor for Manchester by the Sea. Supporting gongs went to Viola Davis and Mahershala Ali, who became the first Muslim to win an acting Oscar.


The mishap at the 2017 Oscars, by Entertainment Tonight


La La Land Producer Jordan Horowitz relives the moment by Entertainment Tonight

Best Film
Moonlight

Best Actress
Emma Stone, La La Land

Best Actor
Casey Affleck, Manchester by the Sea

Best Director
Damien Chazelle, La La Land

Best Supporting Actress
Viola Davis, Fences

Best Supporting Actor
Mahershala Ali, Moonlight

Best Original Screenplay
Kenneth Lonergan, Manchester by the Sea

Best Adapted Screenplay
Barry Jenkins and Tarell Alvin McCraney, Moonlight

Best Cinematography
Linus Sandgren, La La Land

Best Original Score
Justin Hurwitz, La La Land

Best Original Song
Justin Hurwitz, Benj Pasek and Justin Paul, La La Land

Best Sound Editing
Sylvain Bellemare, Arrival

Best Foreign Language Film
Asghar Farhadi, The Salesman

Best Film Editing
John Gilbert, Hacksaw Ridge

Best Visual Effects
Robert Legato, Adam Valdez, Andrew R. Jones and Dan Lemmon, The Jungle Book

Best Production Design
David Wasco and Sandy Reynolds Wasco, La La Land

Best Sound Mixing
Kevin O’Connell, Andy Wright, Robert Mackenzie and Peter Grace, Hacksaw Ridge

Best Documentary Feature
Ezra Edelman and Caroline Waterlow, O. J.: Made in America

Best Animated Film
Byron Howard, Rich Moore and Clark Spencer, Zootopia

Best Animated Short Film
Alan Barillaro and Marc Sondheimer, Piper

Best Documentary, Short Subject
Orlando von Einsiedel and Joanna Natasegara, The White Helmets

Best Live-action Short Film
Kristof Deak and Anna Udvardy, Sing

Best Make-up
Alessandro Bertolazzi, Giorgio Gregorini and Christopher Nelson, Suicide Squad

Best Costume Design
Colleen Atwood, Fantastic Beasts and Where To Find Them

Margot Robbie shows you can in a Nissan, with BladeGlider electric sports car


NEWS  by Nathalia Archila/February 20, 2017/23.19



Patrick Gosling

Margot Robbie (Focus, The Wolf of Wall Street, Suicide Squad) has become a spokeswoman for Nissan, showing off the Japanese brand’s electric car credentials with its BladeGlider sports car around the streets of Monaco, and into Casino Square.
   The Australian actress tested one of the two BladeGliders on closed roads in the principality, racing against its twin. She drifts around Fairmont Hairpin, and slid sideways around the Massenet corner.
   The petite sports car has a very Japanese appearance with its origami-like folds and detail-rich surfaces, and seats three, with the driver in the central position. It’s not for sale—it’s a prototype that will be unveiled at the Salon de Genève later this year.
   It’s in direct contrast to the bulky Nissan Leaf, the world’s best selling electric vehicle.
   The Renault–Nissan Alliance has invested heavily in electric cars, staking its future on the growth of the sector.
   In a release, Robbie said, ‘It’s a really exciting time for electric vehicles. More people are choosing to go electric, leading the way to a more sustainable future and the Nissan BladeGlider hints at the future of smarter performance cars,’ said Margot Robbie.
   Nissan chose Monaco as it has a sustainability programme that aims to reduce carbon emissions by up to 50 per cent by 2030. ‘We want to inspire people to take small steps towards cleaner, safer cities, and working with Margot is the perfect way to do just that,’ said Gareth Dunsmore, Director of Electric Vehicles for Nissan Europe.
   The advertisement forms part of a campaign, hashtagged #ElectrifytheWorld, to get people talking about sustainability and zero emissions living.—Nathalia Archila and Lucire staff

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