Lucire

Lucire: News

Share 


October 21, 2014

Sarah Michelle Gellar to judge Specsavers’ Spectacle Wearer of the Year in New Zealand

Lucire staff/9.22

Pin It

Sarah Michelle Gellar is the New Zealand judge and ambassador for Specsavers’ Spectacle Wearer of the Year.
   Gellar, best known for her role in Buffy, the Vampire Slayer, and who made a notable impression in last year’s The Crazy Ones‚ÄĒLucire‚Äôs favourite US sitcom of ‚Äô13‚ÄĒalongside the late Robin Williams, joins a panel of judges including designer Alex Perry, TV host Jeremy Corbett, and Specsavers’ style ambassador Pip Edwards.
   The competition is a search for the country’s most stylish spectacle-wearer, celebrating confidence and the love of glasses.
   ‚ÄėI can‚Äôt wait to see New Zealanders stylish entries and help choose a winner,’ said Gellar in a release. ‘As an actress and a glasses-wearer myself, I know how important it is to be proud of your style and to love your frames. I like to look at glasses as an extension of individual style, a way to express a part of your personality that you can have fun with.’
   The winner receives an all-expenses-paid trip for two to Hollywood, including NZ$1,000 spending money, and a new wardrobe of designer glasses from Specsavers.
   Six finalists will each win a trip to Auckland to meet Corbett and a gift bag, including a voucher for an item from Fairley jewellery and two pairs of designer glasses from Specsavers.
   Entrants are asked to submit selfies to the 2014 Spectacle Wearer of the Year website, at loveglasses.specsavers.co.nz.
   Christina Hendricks had previously served as a Specsavers ambassador.

Share 'Sarah Michelle Gellar to judge Specsavers’ Spectacle Wearer of the Year in New Zealand' on Delicious Share 'Sarah Michelle Gellar to judge Specsavers’ Spectacle Wearer of the Year in New Zealand' on Digg Share 'Sarah Michelle Gellar to judge Specsavers’ Spectacle Wearer of the Year in New Zealand' on Facebook Share 'Sarah Michelle Gellar to judge Specsavers’ Spectacle Wearer of the Year in New Zealand' on Fark Share 'Sarah Michelle Gellar to judge Specsavers’ Spectacle Wearer of the Year in New Zealand' on Google+ Share 'Sarah Michelle Gellar to judge Specsavers’ Spectacle Wearer of the Year in New Zealand' on LinkedIn Share 'Sarah Michelle Gellar to judge Specsavers’ Spectacle Wearer of the Year in New Zealand' on Newsvine Share 'Sarah Michelle Gellar to judge Specsavers’ Spectacle Wearer of the Year in New Zealand' on Orkut Share 'Sarah Michelle Gellar to judge Specsavers’ Spectacle Wearer of the Year in New Zealand' on Pinterest Share 'Sarah Michelle Gellar to judge Specsavers’ Spectacle Wearer of the Year in New Zealand' on reddit Share 'Sarah Michelle Gellar to judge Specsavers’ Spectacle Wearer of the Year in New Zealand' on StumbleUpon Share 'Sarah Michelle Gellar to judge Specsavers’ Spectacle Wearer of the Year in New Zealand' on Twitter Share 'Sarah Michelle Gellar to judge Specsavers’ Spectacle Wearer of the Year in New Zealand' on vk.com Share 'Sarah Michelle Gellar to judge Specsavers’ Spectacle Wearer of the Year in New Zealand' on Add to Bookmarks Share 'Sarah Michelle Gellar to judge Specsavers’ Spectacle Wearer of the Year in New Zealand' on Email Share 'Sarah Michelle Gellar to judge Specsavers’ Spectacle Wearer of the Year in New Zealand' on Print Friendly
October 20, 2014

Stoneleigh launches limited-edition, early-release Nature’s Collection wines

Lucire staff/22.43

Pin It

Stoneleigh has launched a new, limited-edition, early-release wine series, called Nature’s Collection, comprising 2014 vintages of sauvignon blanc, pinot noir, chardonnay and ros√©, retailing now at NZ$17¬∑99 in New Zealand.
   The Collection’s labels feature artwork with distinctive symbols, signifying flora, fauna, forest and coastline. The images within the symbols were taken by New Zealanders and uploaded to Stoneleigh via an app earlier this year.
   The Nature’s Collection name is not a marketing ploy: Stoneleigh began with fruit from the stony vineyards in Raparua in Marlborough. Winemaker Jamie Marfell (left) has used techniques that heighten the natural flavour and aroma.
   The sauvignon blanc, made from grapes from low-cropping vines, has a ‘complex flintiness’, with very little done to the wine to maintain the purity of the flavour. The pinot noir has a similar ‘natural brilliance,’ says Marfell, while large-format oak cuves have fermented the chardonnay for three months. The ros√© has also been fermented with oak.
   ‚ÄėOur stone-studded vineyards are a constant source of wonder, producing grapes for wines with incredible flavours and aromas. We wanted to celebrate not just our wonder of nature but all of the natural wonders in New Zealand,’ said Marfell.

Share 'Stoneleigh launches limited-edition, early-release Nature’s Collection wines' on Delicious Share 'Stoneleigh launches limited-edition, early-release Nature’s Collection wines' on Digg Share 'Stoneleigh launches limited-edition, early-release Nature’s Collection wines' on Facebook Share 'Stoneleigh launches limited-edition, early-release Nature’s Collection wines' on Fark Share 'Stoneleigh launches limited-edition, early-release Nature’s Collection wines' on Google+ Share 'Stoneleigh launches limited-edition, early-release Nature’s Collection wines' on LinkedIn Share 'Stoneleigh launches limited-edition, early-release Nature’s Collection wines' on Newsvine Share 'Stoneleigh launches limited-edition, early-release Nature’s Collection wines' on Orkut Share 'Stoneleigh launches limited-edition, early-release Nature’s Collection wines' on Pinterest Share 'Stoneleigh launches limited-edition, early-release Nature’s Collection wines' on reddit Share 'Stoneleigh launches limited-edition, early-release Nature’s Collection wines' on StumbleUpon Share 'Stoneleigh launches limited-edition, early-release Nature’s Collection wines' on Twitter Share 'Stoneleigh launches limited-edition, early-release Nature’s Collection wines' on vk.com Share 'Stoneleigh launches limited-edition, early-release Nature’s Collection wines' on Add to Bookmarks Share 'Stoneleigh launches limited-edition, early-release Nature’s Collection wines' on Email Share 'Stoneleigh launches limited-edition, early-release Nature’s Collection wines' on Print Friendly
October 17, 2014

Jaeger-LeCoultre hosts New York Film Festival reception for Foxcatcher

Lucire staff/11.47

Pin It


Getty Images

Jaeger-LeCoultre supported the New York premi√®re of Bennett Miller’s Foxcatcher at the 52nd New York Film Festival on October 10.
   The film tells the story from the viewpoint of Olympic wrestler Mark Schultz, and his relationship with sponsor John du Pont and brother Dave Schultz, also an Olympic wrestler. Foxcatcher was the name of du Pont’s farm.
   It has already won Miller the best director prize at the Festival de Cannes earlier this year.
   Channing Tatum plays Mark Schultz, Mark Ruffalo plays Dave Schultz, and Sienna Miller plays Dave’s wife, Nancy. Steve Carell plays du Pont. Vanessa Redgrave plays Jean du Pont.
   Playing host to the cast at a pre-screening cocktail reception, director Miller, producers Megan Ellison and John Kilik, and Sony Pictures’ Michael Barker and Tom Bernard, was Jaeger-LeCoultre president Philippe Bonay.
   Bonay, Carell and Ruffalo each donned a Jaeger-LeCoultre Master Control watch.




Getty Images

Share 'Jaeger-LeCoultre hosts New York Film Festival reception for <i>Foxcatcher</i>' on Delicious Share 'Jaeger-LeCoultre hosts New York Film Festival reception for <i>Foxcatcher</i>' on Digg Share 'Jaeger-LeCoultre hosts New York Film Festival reception for <i>Foxcatcher</i>' on Facebook Share 'Jaeger-LeCoultre hosts New York Film Festival reception for <i>Foxcatcher</i>' on Fark Share 'Jaeger-LeCoultre hosts New York Film Festival reception for <i>Foxcatcher</i>' on Google+ Share 'Jaeger-LeCoultre hosts New York Film Festival reception for <i>Foxcatcher</i>' on LinkedIn Share 'Jaeger-LeCoultre hosts New York Film Festival reception for <i>Foxcatcher</i>' on Newsvine Share 'Jaeger-LeCoultre hosts New York Film Festival reception for <i>Foxcatcher</i>' on Orkut Share 'Jaeger-LeCoultre hosts New York Film Festival reception for <i>Foxcatcher</i>' on Pinterest Share 'Jaeger-LeCoultre hosts New York Film Festival reception for <i>Foxcatcher</i>' on reddit Share 'Jaeger-LeCoultre hosts New York Film Festival reception for <i>Foxcatcher</i>' on StumbleUpon Share 'Jaeger-LeCoultre hosts New York Film Festival reception for <i>Foxcatcher</i>' on Twitter Share 'Jaeger-LeCoultre hosts New York Film Festival reception for <i>Foxcatcher</i>' on vk.com Share 'Jaeger-LeCoultre hosts New York Film Festival reception for <i>Foxcatcher</i>' on Add to Bookmarks Share 'Jaeger-LeCoultre hosts New York Film Festival reception for <i>Foxcatcher</i>' on Email Share 'Jaeger-LeCoultre hosts New York Film Festival reception for <i>Foxcatcher</i>' on Print Friendly
Filed under: Lucire

It’s Heidi Klum Intimates as the German model takes over from Elle Macpherson at Bendon

Lucire staff/4.33

Pin It

Model and businesswoman Heidi Klum will succeed Elle Macpherson with her own lingerie line at Bendon, the company announced today.
   Elle Macpherson Intimates, which first launched in New Zealand in 1990, has established itself as Bendon’s flagship range. As of January, the entire range will be renamed, and Klum will take over Macpherson’s role as the creative director and the face of the brand.
   Heidi Klum Intimates will appear in 1,800 retail locations worldwide.
   The other Macpherson lines will also be rebranded. The men’s line will be named HKMan, and the accessible line will be called Heidi by Heidi Klum.
   Bendon says there will be extensions into swimwear.
   In the last 25 years, Elle Macpherson Intimates had become the largest celebrity-endorsed intimate apparel collection the world, says Bendon.
   In a release, Bendon CEO Justin Davis-Rice called Macpherson ‘a great partner to Bendon’ as the association ended.
   ‚ÄėFrom the first meeting [with Klum] it was obvious that we were destined to collaborate and work together‚ÄĒher energy, work ethic and passion for lingerie is incredible. I am looking forward to working with her as we continue to build on the heritage of our Intimates brand,’ he added.
   Klum said, ‘I’ve always loved lingerie and can’t describe how incredibly exciting it is to globally launch my Intimates collection with Bendon, a true leader of the industry. In addition to spending a majority of my career modelling lingerie, I am also a woman whose body has changed over the years. I am a mother of four children so I genuinely understand the importance of finding the right lingerie. I want women everywhere to feel sexy, empowered and confident in my collection every time they wear it.’
   Both Davis-Rice and Eric Watson, who co-owns Bendon through his Cullen Investments, citing the globalization of the intimate apparel market, see Klum was being a recognizable face who the company can leverage. Sister brands include Stella McCartney Lingerie, Pleasure State, Fayreform and Lovable.

Share 'It’s Heidi Klum Intimates as the German model takes over from Elle Macpherson at Bendon' on Delicious Share 'It’s Heidi Klum Intimates as the German model takes over from Elle Macpherson at Bendon' on Digg Share 'It’s Heidi Klum Intimates as the German model takes over from Elle Macpherson at Bendon' on Facebook Share 'It’s Heidi Klum Intimates as the German model takes over from Elle Macpherson at Bendon' on Fark Share 'It’s Heidi Klum Intimates as the German model takes over from Elle Macpherson at Bendon' on Google+ Share 'It’s Heidi Klum Intimates as the German model takes over from Elle Macpherson at Bendon' on LinkedIn Share 'It’s Heidi Klum Intimates as the German model takes over from Elle Macpherson at Bendon' on Newsvine Share 'It’s Heidi Klum Intimates as the German model takes over from Elle Macpherson at Bendon' on Orkut Share 'It’s Heidi Klum Intimates as the German model takes over from Elle Macpherson at Bendon' on Pinterest Share 'It’s Heidi Klum Intimates as the German model takes over from Elle Macpherson at Bendon' on reddit Share 'It’s Heidi Klum Intimates as the German model takes over from Elle Macpherson at Bendon' on StumbleUpon Share 'It’s Heidi Klum Intimates as the German model takes over from Elle Macpherson at Bendon' on Twitter Share 'It’s Heidi Klum Intimates as the German model takes over from Elle Macpherson at Bendon' on vk.com Share 'It’s Heidi Klum Intimates as the German model takes over from Elle Macpherson at Bendon' on Add to Bookmarks Share 'It’s Heidi Klum Intimates as the German model takes over from Elle Macpherson at Bendon' on Email Share 'It’s Heidi Klum Intimates as the German model takes over from Elle Macpherson at Bendon' on Print Friendly
October 16, 2014

Shavaughn Ruakere becomes New Zealand face of Pantene

Lucire staff/5.35

Pin It

Shavaughn Ruakere has been named the New Zealand face of Pantene.
   The brand, which remains connected in this market to New Zealand model Rachel Hunter with the catchphrase, ‘It won’t happen overnight, but it will happen,’ announced its new spokeswoman today.
   ‚ÄėI grew up with Pantene, love it, and always trust it to take good care of my hair. I’m so excited to be representing such an innovative brand with a new formulation that makes it even better than before,’ she said in a release.
   More casually, in a tongue-in-cheek fashion, Ruakere told her fans on Facebook, ‘Move over Rachel Hunter!’
   The new formulation contains ‘revolutionary technology Keratin Damage Blockers to help defend hair against irreversible oxidative damage,’ according to the company. More information on the revised formulation can be found at www.pantenepromise.co.nz.

Share 'Shavaughn Ruakere becomes New Zealand face of Pantene' on Delicious Share 'Shavaughn Ruakere becomes New Zealand face of Pantene' on Digg Share 'Shavaughn Ruakere becomes New Zealand face of Pantene' on Facebook Share 'Shavaughn Ruakere becomes New Zealand face of Pantene' on Fark Share 'Shavaughn Ruakere becomes New Zealand face of Pantene' on Google+ Share 'Shavaughn Ruakere becomes New Zealand face of Pantene' on LinkedIn Share 'Shavaughn Ruakere becomes New Zealand face of Pantene' on Newsvine Share 'Shavaughn Ruakere becomes New Zealand face of Pantene' on Orkut Share 'Shavaughn Ruakere becomes New Zealand face of Pantene' on Pinterest Share 'Shavaughn Ruakere becomes New Zealand face of Pantene' on reddit Share 'Shavaughn Ruakere becomes New Zealand face of Pantene' on StumbleUpon Share 'Shavaughn Ruakere becomes New Zealand face of Pantene' on Twitter Share 'Shavaughn Ruakere becomes New Zealand face of Pantene' on vk.com Share 'Shavaughn Ruakere becomes New Zealand face of Pantene' on Add to Bookmarks Share 'Shavaughn Ruakere becomes New Zealand face of Pantene' on Email Share 'Shavaughn Ruakere becomes New Zealand face of Pantene' on Print Friendly
October 15, 2014

Dan Gosling of Stolen Girlfriends’ Club joins DHL Express Fashion Export Scholarship judges

Lucire staff/11.01

Pin It

Dan Gosling of Stolen Girlfriends’ Club is one of the judges of the seventh annual DHL Express Fashion Export Scholarship, a prize his label took out in the inaugural competition in 2008.
   Gosling joins Max Fashions CEO John Kelly, FINZ chairman Paul Blomfield, and DHL national strategic account manager for fashion and textiles Megan Wildermoth.
   Says DHL Express New Zealand country manager Tim Baxter, ‘It‚Äôs so exciting to see our 2008 winner making such a huge impact on the international fashion scene, and we think it‚Äôs fitting to welcome Dan back as a judge this year.’
   Dan Gosling, Luke Harwood and Marc Moore jointly founded Stolen Girlfriends’ Club in 2005. It is now stocked in 13 countries.
   The scholarship is open to New Zealand designers who have been exporting for less than five years. Previous winners have included Lonely Hearts, Twenty-Seven Names and I Love Ugly, and it has been known to act as a “lightning rod” for young talent in New Zealand.
   The winner will receive NZ$10,000 in international freight, along with coaching in freight and logistics. The second prize is NZ$1,500, and the third valued at NZ$500. All will receive export mentoring and a membership from FINZ. The winner will be announced on November 11.



Above Back in 2008, the founders of Stolen Girlfriends’ Club celebrate, and one of their designs. Below From Stolen Girlfriends’ Club’s autumn‚Äďwinter 2015 collection at New Zealand Fashion Week.




Matthew Beveridge

Share 'Dan Gosling of Stolen Girlfriends’ Club joins DHL Express Fashion Export Scholarship judges' on Delicious Share 'Dan Gosling of Stolen Girlfriends’ Club joins DHL Express Fashion Export Scholarship judges' on Digg Share 'Dan Gosling of Stolen Girlfriends’ Club joins DHL Express Fashion Export Scholarship judges' on Facebook Share 'Dan Gosling of Stolen Girlfriends’ Club joins DHL Express Fashion Export Scholarship judges' on Fark Share 'Dan Gosling of Stolen Girlfriends’ Club joins DHL Express Fashion Export Scholarship judges' on Google+ Share 'Dan Gosling of Stolen Girlfriends’ Club joins DHL Express Fashion Export Scholarship judges' on LinkedIn Share 'Dan Gosling of Stolen Girlfriends’ Club joins DHL Express Fashion Export Scholarship judges' on Newsvine Share 'Dan Gosling of Stolen Girlfriends’ Club joins DHL Express Fashion Export Scholarship judges' on Orkut Share 'Dan Gosling of Stolen Girlfriends’ Club joins DHL Express Fashion Export Scholarship judges' on Pinterest Share 'Dan Gosling of Stolen Girlfriends’ Club joins DHL Express Fashion Export Scholarship judges' on reddit Share 'Dan Gosling of Stolen Girlfriends’ Club joins DHL Express Fashion Export Scholarship judges' on StumbleUpon Share 'Dan Gosling of Stolen Girlfriends’ Club joins DHL Express Fashion Export Scholarship judges' on Twitter Share 'Dan Gosling of Stolen Girlfriends’ Club joins DHL Express Fashion Export Scholarship judges' on vk.com Share 'Dan Gosling of Stolen Girlfriends’ Club joins DHL Express Fashion Export Scholarship judges' on Add to Bookmarks Share 'Dan Gosling of Stolen Girlfriends’ Club joins DHL Express Fashion Export Scholarship judges' on Email Share 'Dan Gosling of Stolen Girlfriends’ Club joins DHL Express Fashion Export Scholarship judges' on Print Friendly

Out now: Chanel releases new No. 5 campaign with Gis√®le B√ľndchen, directed by Baz Luhrmann

Lucire staff/4.59

Pin It



After teasers this week, Chanel has now premi√®red its new No. 5 campaign, The One That I Want, starring supermodel Gis√®le B√ľndchen, and written and directed by Baz Luhrmann. Academy Award winner Catherine Martin oversaw the production design.
   Luhrmann directed the 2004 campaign for Chanel No. 5 with Nicole Kidman.
   In the last 10 years, Luhrmann says that the focus has changed. With the Kidman campaign, he says it was about a woman breaking free, then return to reality. Today, B√ľndchen plays a woman who listens to her heart, free to make her own choices.
   ‚ÄėThe Chanel woman can be with herself on a beach, can be with her child, can have an aspirational and fulfilling work life, and at the same time she can have a true relationship; she can have romance. And in the end, the Chanel woman chooses love,’ says Luhrmann.
   Earlier, the director explained why B√ľndchen was the perfect casting: ‚ÄėShe can be on the beach one moment and incredibly athletic. She has children. She has a very, very significant relationship. And yet, she has a career where she can create aspirational, sensual, incredibly glamorous imagery, and somehow, what‚Äôs most important to her, ‚Ķ is love, to really be fulfilled. And I think that‚Äôs what we try to convey in this little film.‚Äô
   Chanel says the new film, which is 3 minutes 23 seconds‚ÄĒand cut to 30- and 60-second versions, ‘tells the story of a woman who struggles to find space for everything‚ÄĒherself, family, career, and love.’
   The film itself is emblematic of Luhrmann’s earlier work: glamorous, romantic, with mixed historical eras and music playing a huge role.
   Chanel has also released behind-the-scenes videos, including one on the costume design and another on the locations (including Fiji, Montauk, the Queensboro Bridge, and Manhattan), as well as interviews with Luhrmann and B√ľndchen.
   Other Chanel No. 5 campaign directors have included Ridley Scott, Luc Besson, Kathryn Bigelow, Jean-Pierre Jeunet, and Martin Scorsese.
   The accompanying music is Lo-Fang‚Äôs cover of ‚ÄėYou‚Äôre the One That I Want‚Äô, composed by John Farrar.

The making-of

Baz Luhrmann

Locations

Costume design

Song

The fragrance

Interview with Gis√®le B√ľndchen




Share 'Out now: Chanel releases new No. 5 campaign with Gis√®le B√ľndchen, directed by Baz Luhrmann' on Delicious Share 'Out now: Chanel releases new No. 5 campaign with Gis√®le B√ľndchen, directed by Baz Luhrmann' on Digg Share 'Out now: Chanel releases new No. 5 campaign with Gis√®le B√ľndchen, directed by Baz Luhrmann' on Facebook Share 'Out now: Chanel releases new No. 5 campaign with Gis√®le B√ľndchen, directed by Baz Luhrmann' on Fark Share 'Out now: Chanel releases new No. 5 campaign with Gis√®le B√ľndchen, directed by Baz Luhrmann' on Google+ Share 'Out now: Chanel releases new No. 5 campaign with Gis√®le B√ľndchen, directed by Baz Luhrmann' on LinkedIn Share 'Out now: Chanel releases new No. 5 campaign with Gis√®le B√ľndchen, directed by Baz Luhrmann' on Newsvine Share 'Out now: Chanel releases new No. 5 campaign with Gis√®le B√ľndchen, directed by Baz Luhrmann' on Orkut Share 'Out now: Chanel releases new No. 5 campaign with Gis√®le B√ľndchen, directed by Baz Luhrmann' on Pinterest Share 'Out now: Chanel releases new No. 5 campaign with Gis√®le B√ľndchen, directed by Baz Luhrmann' on reddit Share 'Out now: Chanel releases new No. 5 campaign with Gis√®le B√ľndchen, directed by Baz Luhrmann' on StumbleUpon Share 'Out now: Chanel releases new No. 5 campaign with Gis√®le B√ľndchen, directed by Baz Luhrmann' on Twitter Share 'Out now: Chanel releases new No. 5 campaign with Gis√®le B√ľndchen, directed by Baz Luhrmann' on vk.com Share 'Out now: Chanel releases new No. 5 campaign with Gis√®le B√ľndchen, directed by Baz Luhrmann' on Add to Bookmarks Share 'Out now: Chanel releases new No. 5 campaign with Gis√®le B√ľndchen, directed by Baz Luhrmann' on Email Share 'Out now: Chanel releases new No. 5 campaign with Gis√®le B√ľndchen, directed by Baz Luhrmann' on Print Friendly
October 14, 2014

Baz Luhrmann explains Gis√®le B√ľndchen’s Chanel No. 5 casting as more images released

Lucire staff/9.58

Pin It



Hugh Stewart

Chanel has teased with more imagery for its upcoming No. 5 campaign with Gis√®le B√ľndchen, written and directed by The Great Gatsby (2013) director Baz Luhrmann, with production design by Academy Award winner Catherine Martin.
   The new images show the supermodel in two more outfits in addition to her surfing one shown yesterday.
   In one, again shot by Hugh Stewart, B√ľndchen is wearing a silver lam√© fringed organza dress from the Chanel haute couture spring‚Äďsummer 2014 collection, with mauve suede sneakers, Plume de Chanel earrings in 18 ct white gold and diamonds, and a Plume de Chanel ring in 18 ct white gold and diamonds. Make-up uses a similar palette, with le Blanc de Chanel, Perfection Lumi√®re Velvet and Les Beiges foundation; Cr√®me de Chanel in R√©v√©lation for the blush; les 4 Ombres eyeshadow in Tiss√© Rivoli; Ecriture de Chanel eyeliner in black; Stylo Yeux Waterproof pencil in Noir Intense and the Kh√īl pencil in Clair; Rouge Allure lipstick in Ind√©cise; le Crayon L√®vres in Mordor√© Nude to define the lips; le Vernis for the nails, in Ballerina.
   B√ľndchen’s second outfit sees her wear a black double silk‚Äďcr√™pe dress with silver embroidery from the cruise 2014‚Äď15 collection, with black satin sandals from the spring‚Äďsummer 2014 collection. She wears a Chanel necklace in 18 ct white gold and diamonds, and earrings in 18 ct white gold and diamonds.
   B√ľndchen’s choice, according to Luhrmann in the latest behind-the-scenes video, can be summed up with her multi-faceted nature. ‘She can be on the beach one moment and incredibly athletic. She has children. She has a very, very significant relationship. And yet, she has a career where she can create aspirational, sensual, incredibly glamorous imagery, and somehow, what’s most important to her, ‚Ķ is love, to really be fulfilled. And I think that’s what we try to convey in this little film.’
   He says that she has ‘a new world sensibility. I think that’s both fresh but very true to Coco Chanel. Coco brought the new era to the old world. She was the one who smashed the convention. She was the one who just hung out and was friends with the avant-garde. She was 100 per cent behind the new, 100 per cent behind possibility, and 100 per cent, in her DNA, a self-empowered woman. Gis√®le felt honoured, I felt, to be identified as the No. 5 woman. She has continued to evolve as a woman.’
   B√ľndchen follows in the footsteps of Marilyn Monroe, Catherine Deneuve, Carole Bouquet, Nicole Kidman, Audrey Tautou, and even Brad Pitt. Luhrmann, meanwhile joins Ridley Scott, Luc Besson, and Jean-Pierre Jeunet as Chanel No. 5 directors.
   Patrick Demarchelier shot the final stills of the campaign.
   Says Chanel, ‘In this new chapter, the story of No. 5 is told in a way that goes beyond the fragrance itself. Ten years ago, No. 5 was the fragrance of a woman who decided to break free from it all and then return to reality, renouncing her desire. Today, through Luhrmann‚Äôs eyes, we see the No. 5 woman deciding to listen to her heart. She is a woman who knows exactly who she is, and is free to make her own choices and listen to her desires. The film tells the story of the modern woman who struggles to make time for everything‚ÄĒherself, family, career, and love.’
   The accompanying music is Lo-Fang‚Äôs cover of ‘You‚Äôre the One That I Want’. The film itself, to be released on October 15, has no words or dialogue.


Patrick Demarchelier











Hugh Stewart

Share 'Baz Luhrmann explains Gis√®le B√ľndchen’s Chanel No. 5 casting as more images released' on Delicious Share 'Baz Luhrmann explains Gis√®le B√ľndchen’s Chanel No. 5 casting as more images released' on Digg Share 'Baz Luhrmann explains Gis√®le B√ľndchen’s Chanel No. 5 casting as more images released' on Facebook Share 'Baz Luhrmann explains Gis√®le B√ľndchen’s Chanel No. 5 casting as more images released' on Fark Share 'Baz Luhrmann explains Gis√®le B√ľndchen’s Chanel No. 5 casting as more images released' on Google+ Share 'Baz Luhrmann explains Gis√®le B√ľndchen’s Chanel No. 5 casting as more images released' on LinkedIn Share 'Baz Luhrmann explains Gis√®le B√ľndchen’s Chanel No. 5 casting as more images released' on Newsvine Share 'Baz Luhrmann explains Gis√®le B√ľndchen’s Chanel No. 5 casting as more images released' on Orkut Share 'Baz Luhrmann explains Gis√®le B√ľndchen’s Chanel No. 5 casting as more images released' on Pinterest Share 'Baz Luhrmann explains Gis√®le B√ľndchen’s Chanel No. 5 casting as more images released' on reddit Share 'Baz Luhrmann explains Gis√®le B√ľndchen’s Chanel No. 5 casting as more images released' on StumbleUpon Share 'Baz Luhrmann explains Gis√®le B√ľndchen’s Chanel No. 5 casting as more images released' on Twitter Share 'Baz Luhrmann explains Gis√®le B√ľndchen’s Chanel No. 5 casting as more images released' on vk.com Share 'Baz Luhrmann explains Gis√®le B√ľndchen’s Chanel No. 5 casting as more images released' on Add to Bookmarks Share 'Baz Luhrmann explains Gis√®le B√ľndchen’s Chanel No. 5 casting as more images released' on Email Share 'Baz Luhrmann explains Gis√®le B√ľndchen’s Chanel No. 5 casting as more images released' on Print Friendly
Next Page »

 

Get more from Lucire

Our latest issue

Lucire 33
Check out our lavish print issue of Lucire in hard copy or for Ipad or Android.
Or download the latest issue of Lucire as a PDF from Scopalto

Lucire on Twitter
Lucire on Instagram