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Song Weiling launches new Emporio Armani Meccanico skeleton watch collection on Tmall

Filed by Lucire staff/September 29, 2020/10.57


China already had one of the most lively online e-commerce set-ups before COVID-19, and the pandemic drew even more activity online (see Lucire issue 42, and Lucire KSA September 2020). Emporio Armani is no exception in its dealings inside the Middle Kingdom, with Chinese spokesman Song Weiling (宋威龍), the actor and model, launching its Meccanico skeleton watch collection on Tmall on September 13.
   Song’s appeal to Generation Z (born between 1995 and 2012, according to some) is said to help broaden the brand’s appeal to a younger audience. Since joining Tmall in 2016, Emporio Armani has pushed a number of “hot” products appealing to younger buyers, including a gypsophilia watch series.
   Earlier marketing efforts in September 2019 and August 2020 (for the Qixi Festival) saw Emporio Armani team up with actress Tong Liya (佟麗婭).
   Emporio Armani says that Generation Z will account for 40 per cent of overall consumer purchases this year, hence its keenness to attract the group. Purchases in the 2,500–5,000元 segment have risen by 90 per cent. Tmall, in particular, has managed to appeal to Generation Z users, with the men’s watch category increasing 14 per cent between 2018 and 2019.



 


Chanel releases Coco Mademoiselle l’Eau Privée, a night scent; Keira Knightley fronts campaign

Filed by Lucire staff/August 28, 2020/0.52



Keira Knightley is the face of Chanel’s Coco Mademoiselle l’Eau Privée, the house’s latest take on the Coco Mademoiselle range first launched in 2001.
   Overseen by Olivier Polge, Chanel’s in-house parfumier, l’Eau Privée has been described as ‘a watercolour scent’, dialling down the wooden notes in favour of orange, jasmine, rose and musk. Chanel says it remains true to the original oriental fragrance but is more ‘confidential’ and delicate. It is seen as a “night scent”.
   The bottle (50 and 100 ml) is in translucent frosted glass, with the words l’Eau Privée in gold lettering, looking more subtle against the contents.
   With the new addition, Coco Mademoiselle comes in five varieties: eau de toilette, eau de parfum, eau de parfum intense, parfum, and the new l’Eau Privée.





 


Jessica Jung named Revlon’s newest ambassador

Filed by Lucire staff/May 1, 2020/2.44



Jessica Jung (정수연), the American-born Korean pop star, actress and fashion designer, has been named as Revlon’s new ambassador, fronting the company’s campaigns in Asia.
   The K-pop star will appear in Revlon’s global campaigns for Super Lustrous and ColorStay, and new lines such as Total Color permanent hair colour.
   Jung’s campaigns break in spring 2020 across all media platforms. The first released photo from Revlon (top) was shot by Mario Sorrenti.
   ‘Revlon has always represented the epitome of glamour for me,’ said Jung in a release. ‘As a young girl growing up in San Francisco, I couldn’t help but be dazzled by the bold imagery of iconic women wearing Revlon make-up! To now be part of these legendary Revlon ambassadors is a thrill and an honour.’
   Those she joins include Gal Gadot, Sofia Carson, Ashley Graham, Adwoa Aboah, and Eniola Abioro.
   ‘We were drawn to Jessica because she is a force of nature, channelling her positive energy and entrepreneurial mindset into achieving her goals and breaking boundaries all along the way,’ said Silvia Galfo, Revlon global brand president. ‘She loves to experiment with beauty and has an unapologetic spirit that helps her transcend convention, perfectly capturing our “Live Boldly” ethos. We’re thrilled to have her as part of the Revlon family.’
   Jung moved to Korea at 11 and was discovered at a South Korean shopping mall with her sister, Krystal. From there she was part of a girl group, Girls’ Generation, which propelled her to fame. She runs her own fashion line, Blanc & Eclare. Jung is multilingual speaking English, Korean and Mandarin.

 


Singer Jeff Chang signs with Chinese betting platform, OB Entertainment

Filed by Lucire staff/March 29, 2020/6.14



Taiwanese singer Jeff Chang (張信哲/张信哲), known for his Mandarin pop ballads, has been named a brand ambassador for OB Entertainment (歐寶娛樂/欧宝娱乐), a China-based sports’ betting platform. Chang will collaborate with OB on numerous ventures, both on- and offline. It also expects to promote itself beyond China’s borders.
   While the deal was inked on February 20, Chang appeared at his first event in Beijing on March 20 to announce the agreement publicly, and to have a commemorative signing.
   Representing OB at the event was its PR head for Asia-Pacific, LeBron Marsdena.
   OB says that Chang’s evergreen image, along with his stability in the entertainment world, made him a perfect fit to convey the company’s values and strategy, and calls it the start of a new era.
   OB already has an agreement with Valencia CF in football.
   OB’s web presences are fluid—it often shifts addresses—although sports’ betting is legal in China, provided citizens use domestic bookmakers only.




Above: Promotional graphics have already been produced showing the brand ambassadorship.

 


My computer thinks I am a woman

Filed by Lucire staff/March 14, 2020/18.04

My computer thinks I am a woman.
   I found out quite a long time ago, but it was mostly just a funny topic for small-talk between friends.
   How did I recognize this about my computer? Sometimes via the feminine form of address though Google Translate, sometimes by ‘Merci, Mademoiselle Dmitry Kostyukov d’avoir acheté votre TGV ticket,’ sometimes by automatic redirection to the women’s section at online shops and other small businesses. Did I do something specificially for this? No. It just happened somehow.
   One day, I got an email with proposing a collaboration. After a brief conversation, I realized that it was sent to me not as a photographer, but as a model for a women’s swimsuit brand. And yes, they produce swimming suits only for women, and are a company founded by women. Of course they are very progressive, from the north of Europe, and use diverse models.
   I never hid my identity, and I decided to say ‘Yes’ to see how the algorithm would work on me. On January 22, I became a Bright Ambassador with the nickname Bright_Woman. The algorithm recommended a Bora-Bora bikini or Scarlet Cora one-piece. I decided to start with Scarlet. I received a welcome email from the CEO (obviously automated), and the possibility to share a 15 per cent discount with my friends (let me know if you need one) and, of course, a package with a swimming suit: welcome to the intersection of the online and offline worlds. Indeed, I know this is the way that brands try to sell their products—we all know it—but there is also the way that the machine see us. So what might it see? I weigh 82 kg, which probably means a plus-size (for the average height) woman, who sometimes reads feminist texts, with 10,000 followers on Instagram. Apparently, I suit their advertising.
   Is it all true? I got the message during the winter. If my computer knows me at least a little bit, it should know I never ever go to the beach on vacation. I’ve probably gone on a holiday where you need a swimming suit and head to the beach a maximum of two times in my life. I’m not even sure if I have a togs or shorts. But the algorithm assumes I do.
   Using the brand’s Instagram and iconic Dutch beach portraits as references, I went to the nearest beach—at Den Haag in February, with the crazy wind, rain and a 7°C temperature (which felt like 0°C)—to connect the algorithm and a contemporary brand’s vision with my actual reality.—Dmitry Kostyukov







Dmitry Kostyukov

 


Oberoi One: a new loyalty programme

Filed by Lucire staff/March 6, 2020/13.10


Word reaches us that the Oberoi chain is about to announce a long-overdue top-tier loyalty programme, something that’s been absent in the brand while competitors have refined the art over recent years.
   Following our stay at Oberoi’s Wildflower Hall property in Shimla last year, we acquired a rosy glow for the brand. The remarkable level of service and attention impressed us—every detail of our stay was picture-perfect. This under a wave of adverse conditions, not the least of which was a freak snowstorm that closed the mountaintop. We could go on at length about the beautiful repair of the property, its situation atop the venerable hill station, the high professionalism of staff, the richness of the welcome, and the component of over-the-top attention. Exceptionalism at every aspect. While our experience with Oberoi has been routinely excellent, the Shimla property put our opinion into the stratosphere.
   We are looking forward to learning more about Oberoi One, the brand’s guest recognition programme, which promises a spate of exclusive personalized benefits and privileges. While member-only rates on the website, happy hours at the bar, complimentary stays and upgrades sound alluring and in keeping with competitor brands, the advantage of flexible check-in and check-out timings has an enlightened aspect that can only sweeten the otherwise long-awaited offering for the frequent traveller.—Stanley Moss, Travel Editor

 


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