Academy Award-winning actress Halle Berry leads the campaign for Finishing Touch Flawless, the brand of beauty devices from Church & Dwight, with two commercials, Define and F-Words.
   Both commercials centre around the message of being yourself, embracing who you are, and bringing out the skin’s natural beauty.
   The first commercial promotes Finishing Touch Flawless’s Cleanse facial cleanser and massager; the second its 18 ct gold plated facial hair remover.
   ‘We have always viewed our tribe, the Flawless customer as diverse, savvy, and fearless, as well as independent and adventurous,’ said Hayley Parisi, Finishing Touch Flawless brand manager. ‘We work to bring these women creative solutions to common hair removal, skin, and beauty problems, and have developed high-quality, easy, and painless beauty devices designed to help every girl be her best version of herself. Our new campaign takes this position head-on and Ms Berry personifies the simplicity of real beauty.’
   The campaign will run through 2021. The Flawless line can be found at www.flawlessbeauty.com. US retailers include Ulta Beauty, Bed, Bath and Beyond, CVS, Rite Aid, Walgreen’s, and Walmart.
   Berry won the Academy Award for best actress for her role in the 2001 film Monster’s Ball. She began her career as a model and was the first runner-up in the Miss USA 1986 pageant.

Charlotte Casiraghi, the granddaughter of the late HSH Princess Grace of Monaco, and the daughter of Caroline, Princess of Hanover, has been named Chanel’s newest ambassador.
   Casiraghi is no stranger to modelling, having worn Gucci and Yves Saint Laurent professionally. Additionally, she is no stranger to the press, having worked in journalism and publishing. In 2012, Karl Lagerfeld photographed her for the book The Little Black Jacket: Chanel’s Classic Revisited, by Lagerfeld and Carine Roitfeld. She holds a degree in philosophy and is the president of the Rencontres philosophies de Monaco, which she founded, with the aim of celebrating and promoting philosophy. She is also an accomplished equestrienne.
   With the announcement by Chanel, she will appear in the house’s spring–summer 2021 ready-to-wear collection by Virginie Viard, and photographed in Monaco by Inez van Lamsweerde and Vinoodh Matadin. The campaign will be shown on January 1.
   Chanel says that the house, along with Viard and Casiraghi, will unveil a project called Les Rendevous littéraires rue Cambon, which will bring together female writers and actresses, to share their perspectives on their own work or those of other literary figures, during 2021.
   The first event will be held on January 26 at 31, rue Cambon.

Chanel’s promotions pass on to another generation, with Lily-Rose Depp, daughter of Vanessa Paradis, helming the promotion for its cruise 2020–1 collection, Balade en Méditerranée, on sale from November 23.
   The campaign, shot in June near Paris, was photographed by Karim Sadi.
   Depp said, ‘As well as for a vacation, this collection is very easy to wear in your daily life. It’s very wearable and effortlessly chic.
   ‘What I think is really special is that everything is so mix-and-matchable.’
   She can see herself taking the collection with her on holiday in the French Riviera, and likes the tweed tops, pants and skirts in the collection.
   Acknowledging the times, Depp says some of these items could complement what one already has in the wardrobe.
   The one accessory that resonates with her the most is the small basket bags, which she feels is reminiscent of ‘going on vacation and having a little beach basket’; and the sunglasses, which ‘allow me to read in the sun.’
   She also praises Virginie Viard, the house’s artistic director, whom she has known for many years. ‘I adore her. She has an elegance and a grace about her that’s very characteristic of the Chanel woman. It’s evident in everything she does.’
   The video below shows Depp behind the scenes on her shoot.

Campari has launched a digital campaign, with video content, aligning itself with pioneering artists, rather than models or celebrities. The concept is ‘Red Passion’, Campari’s latest brand concept, described as ‘the urge inside us that is impossible to ignore.’
   As a brand that sees itself as visionary—it has played its part in the creation of the Negroni and the Americano—Campari has teamed up with ground-breaking artists in a series directed by Matt Lambert. The campaign was devised by Wunderman Thompson, with the films produced by Movie Magic, and digital strategy led by We Are Social.
   Participants include bartender Monica Berg, named the most influential person in her industry in 2020, who describes ‘Red Passion’ as ‘It’s a feeling, it’s a vibe, it’s not necessarily something you can force, but when you see it, you know it and you simply can’t ignore it!’
   Jamaican-born choreographer MJ Harper also features, and says of the campaign, ‘What’s interesting about it is, that depending on how it’s pushed or not pushed, you will find people who are actually active in their creativity and people who are very much passive.’
   Saxophonist Bendik Giske performs on his instrument for the campaign, while avant-garde director Margot Bowman features in the clips and worked behind-the-scenes.
   Francesco Cruciani, managing director, Italian Icons, Campari Group said, ‘With a rich legacy and history in fuelling passion and creativity, Campari constantly inspires and challenges people, encouraging them to keep their Red Passions alive in the path to creation. This was true in the time of Gaspare and Davide Campari and still is to this day, where we constantly aim to go beyond the expected. Working with director Matt Lambert to deliver his unique style and artists such as Monica, Bendik, MJ and Margot was truly eye opening as we saw Red Passion in action, front row. We want to invite everyone to follow their lead!’
   The videos hit YouTube, Campari’s website and Instagram on the 5th. More information can be found at campari.com/red-passion.

China already had one of the most lively online e-commerce set-ups before COVID-19, and the pandemic drew even more activity online (see Lucire issue 42, and Lucire KSA September 2020). Emporio Armani is no exception in its dealings inside the Middle Kingdom, with Chinese spokesman Song Weiling (宋威龍), the actor and model, launching its Meccanico skeleton watch collection on Tmall on September 13.
   Song’s appeal to Generation Z (born between 1995 and 2012, according to some) is said to help broaden the brand’s appeal to a younger audience. Since joining Tmall in 2016, Emporio Armani has pushed a number of “hot” products appealing to younger buyers, including a gypsophilia watch series.
   Earlier marketing efforts in September 2019 and August 2020 (for the Qixi Festival) saw Emporio Armani team up with actress Tong Liya (佟麗婭).
   Emporio Armani says that Generation Z will account for 40 per cent of overall consumer purchases this year, hence its keenness to attract the group. Purchases in the 2,500–5,000元 segment have risen by 90 per cent. Tmall, in particular, has managed to appeal to Generation Z users, with the men’s watch category increasing 14 per cent between 2018 and 2019.

Keira Knightley is the face of Chanel’s Coco Mademoiselle l’Eau Privée, the house’s latest take on the Coco Mademoiselle range first launched in 2001.
   Overseen by Olivier Polge, Chanel’s in-house parfumier, l’Eau Privée has been described as ‘a watercolour scent’, dialling down the wooden notes in favour of orange, jasmine, rose and musk. Chanel says it remains true to the original oriental fragrance but is more ‘confidential’ and delicate. It is seen as a “night scent”.
   The bottle (50 and 100 ml) is in translucent frosted glass, with the words l’Eau Privée in gold lettering, looking more subtle against the contents.
   With the new addition, Coco Mademoiselle comes in five varieties: eau de toilette, eau de parfum, eau de parfum intense, parfum, and the new l’Eau Privée.