Huawei has teamed up with leading New Zealand fashion label Zambesi to launch its P10 and P10 Plus smartphones.
To mark the New Zealand introduction of the phones on April 12, Zambesi has created a bespoke collection inspired by the P10â€™s colours, namely the Graphite Black, Dazzling Blue, Dazzling Gold and Prestige Gold.
The Zambesi collection uses 100 per cent merino wool, black satin and double silk organza gauze in tones of cobalt blue, gold and black, mirroring the P10â€™s colours.
The phones will be on display alongside the collection at Zambesi’s Auckland and Wellington stores.
The new phones promise some class-leading specs, including 5Â·1- or 5Â·5-inch screens, larger batteries, 64 Gbyte plus 4 Gbyte RAM, dual Leica cameras on the back and a Leica front-facing (selfie) camera, fingerprint-repelling Hyper Diamond-Cut metal finishing with colours created in partnership with Pantone, a Kirin 960 processor running Android 7, and support for 4Â·5G networks.
They also offer Te Reo Māori as a standard language option in New Zealand.
Huawei is so confident of the P10â€™s glass that it offers a complimentary three-month screen replacement guarantee. Retail price is NZ$999 for the P10, and NZ$1,199 for the P10 Plus.
Porsche has launched a new website, 9:11 Magazine, hosted at a subdomain on its main website, 911-magazine.porsche.com.
Unlike most web magazines, it’s predominantly video-based, with each edition focusing on a theme that ties back into the Porsche brand. In addition, the material can be freely taken for journalistic purposes.
The website complements Porsche’s customer magazine, Christophorous.
The first edition, themed ‘Courage’, leads with a story starring the legendary two-time world champion rally driver Walter RÃ¶hrl. A lighter story on the most daring colours of the 911 through the years follows. Front-engined Porsches, such as the 924 and 928, feature in a third story, along with the 944 and 968 that evolved from the former. Finally, there’s a story on the Panamera 4E in the Scottish Highlands. Behind-the-scenes stories are also included, along with stills from the Panamera tour.
Five issues will be published per annum, in German and English. The theme of the second issue is ‘Pure’, dedicated to the 911.
Above, from top: The Converse Chuck Taylor All Star. The All Star â€™70, evoking the decade of big lapels and platform shoes. The Chuck Taylor All Star II. In black, the lightweight Chuck Taylor All Star Modern.
Chivas Regal has teased an upcoming film featuring the actor Javier Bardem, who endorses the brand. Bardem visited Strathisla Distillery, the source of the single malt used in Chivas Regal and, as Lucire discovered in an exclusive tasting a few years ago, the oldest working distillery in the Scottish Highlands dating back to 1786.
Bardem met Chivas Regal’s custodian master blender, Colin Scott, discussing the art of blending, while director of blending Sandy Hyslop presented him with his own exclusive blend of Chivas Regal Ultis.
The film will be released through Chivas Regal’s social media channels.
Bardem appears in Chivas Regal’s Win the Right Way advertising campaign, an affirmation of ethics, selflessness and truth in the face of a turbulent, sometimes incomprehensible world.
Canadian brand la Vie en Rose has unveiled a brassiÃ¨re campaign focused on each woman’s individual beauty, a theme that has been emerging lately in marketing intimate apparel.
Its rival on the other side of the Atlantic, Triumph, has a campaign recognizing a woman’s many roles, and that she must find the perfect fit. La Vie on Rose, meanwhile, also recognizes that women have different needs but she must have comfort. The execution is very different: the Canadian label has a group of models from different ethnic backgrounds, ages (albeit still young) and bust size, promoting each woman’s confidence.
La Vie en Rose’s Marie-NoÃ«l Gervais, VP for ecommerce and marketing strategy, said, â€˜Nothing makes a woman more beautiful than the confidence she radiates. At la Vie en Rose, we are convinced that a woman can be confident only if she is comfortable first. Our new Confidence through Comfort campaign is not a repositioning, because comfort has always been a priority for la Vie en Rose. It is an evolution of our image, a clear affirmation of who we are, and of our productsâ€™ DNA.’
She added, ‘We have a social media community that shares a lot with us. They want to feel good first, please themselves before anyone else and accept and enjoy who they are and how they look.’
A new style, the Sweetheart (above), was also launched to coincide with the new campaign. The design offers the wearer a ‘perfect contour’ without extra padding, and offers a moderate cleavage.
Above: The official image released by CÃ®roc to promote its new campaign with Alessandra Ambrosio.
Brazilian model and actress Alessandra Ambrosio is the new face of vodka brand CÃ®roc, for its campaign, dubbed On Arrival. The campaign will follow Ambrosio during an entire year of her life through the biggest fashion events and on-trend party destinations. With her modelling credentials including Victoria’s Secret, Dolce & Gabbana, Christian Dior, Giorgio Armani, Rolex and Calvin Klein, CÃ®roc felt she was an ideal match for its ‘playful luxe’ positioning.
Owner Diageo wants CÃ®roc to be seen as a brand that’s exclusive, present at celebrity parties and fashion shows that only VIPs can attend, including summer events and New Year celebrationsâ€”and that customers can live this lifestyle through it.
The campaign will include social media, and a photo shoot by Mario Testino. In a release, Testino said, ‘Shooting this campaign with Alessandra has been amazing. She has this quality that captivates everyone when she walks into a room. Alessandra is that person who captures the style and sparkle that CÃ®roc represents.’
Three images will be released across the year, supported with exclusive behind-the-scenes content. The first was already released, showing Ambrosio preparing backstage at an iconic party.
Samantha Reader, global marketing director for Diageo Reserve, said, â€˜CÃ®roc On Arrival is all about celebrating moments of success and being at the forefront of what’s hot â€¦ Ciroc is for those who dream big, aspire to greatness and recognize the importance of celebrating success when it arrives. Alessandra embodies this in everything she does, and we’re looking forward to celebrating with her this year.’â€”Nathalia Archila
Top: Behind the scenes images from Alessandra Ambrosio’s shoot. Above: Alessandra Ambrosio and photographer Mario Testino.
Model Ashley Graham has launched a limited-edition swimwear collection, Ashley Graham Ã— Swimsuits for All, that celebrates ‘every body, every age, every beautiful’. Graham, who modelled one of the three covers in last year’s Sports Illustrated Swimsuit Issue, sees her new collection make its first promotional appearance in the 2017 number this week.
The new collection features a 16-piece line of bikinis, one-pieces and cover-ups priced between US$70 and US$150. It is the brand’s first full collection available in US sizes 6 to 22, available at SwimsuitsforAll.com.
The campaign’s photographs and video were shot in San Juan, Puerto Rico, and encourages women to celebrate their uniqueness. The collection was inspired by the festive spirit of the island.
â€˜I was so excited to shoot with local women for this shoot, non-models who represent all different body shapes, proving that everyone can look gorgeous in my swimsuits,’ said Graham. ‘”We’re continuing to shift perceptions of beauty and encouraging more [inclusiveness] in the fashion industry. I’m proud that my collection is the first to offer sizes 6 through 22, and I cannot wait to see even more ladies rock these sexy suits!’â€”Nathalia Archila