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July 13, 2015

Mila Kunis appears in Gemfields’ new film promoting rubies, directed by Jeff Burton

Lucire staff/15.03

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Actress Mila Kunis, who has promoted her association with Gemfields enthusiastically since becoming its brand ambassador, appears in the company’s new film, directed by Jeff Burton.
   Gemfields, which celebrated a major ruby find in Mozambique last month, continues to promote the gemstones in its latest spot, with Kunis wearing designs by FabergĂ©, Georg Jensen, Spinelli Kilcollin, Miiori and Gyan of Jaipur.
   The responsibly sourced Mozambican rubies from Cabo Delgado that feature reflect, refract and shimmer in close-ups and in shots where they come into focus, giving them a mysterious effect.
   In a release, the actress said, ‘Working on this film with Gemfields and Jeff Burton was an amazing experience. I was given the opportunity to try and capture the allure and passion that rubies evoke in an unexpected way. I believe it will help to inspire a whole new generation to fall in love with this rarest of gemstones.’
   Burton is a well respected photographer who has worked on campaigns for Tom Ford, Yves Saint Laurent and CĂ©line, among many others, and his work has been exhibited at the Guggenheim Museum in Bilbao and the Barbican Centre in London. It has been published in Vogue Paris, Vanity Fair, NumĂ©ro, and The New York Times.
   Gemfields says its Montepuez ruby mune in Mozambique is believed to be one of the largest sources of responsibly sourced rubies in the world.
   The film can be viewed in full at www.gemfields.co.uk/rubies. A version appears below.



July 6, 2015

Soo Joo Park fronts Mimco’s Atomic Ranger campaign

Lucire staff/1.24

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Christian Blanchard

Mimco has chosen 29-year-old model Soo Joo Park as the face of its latest campaign.
   The Australian accessories’ brand’s Atomic Ranger campaign was shot in Melbourne in May by Christian Blanchard, right after Park had appeared on the Chanel catwalk.
   Park, who has been gaining greater attention in the last few years, became a L’OrĂ©al Paris ambassador earlier this year, the first Asian-American to be appointed to a global campaign for the French cosmetics’ giant. She has also represented Chanel and Tom Ford.
   With Mimco, she joins a diverse group of women, including Ajak Deng, Holly Rose Emery, Paris Roberts, Jessica Gomes and Alice Burdeu.
   Mimco managing and creative director Cathryn Wills noted in a release, ‘Mimco believes in women in all their individuality, their strength and their ability to lead, inspire, nurture and educate. Soo Joo Park was a perfect brand fit, who celebrates these values and traits.’



Christian Blanchard

June 9, 2015

Pro surfing champion Sally Fitzgibbons becomes the new face of Piping Hot

Lucire staff/0.52

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Via Sally Fitzgibbons



Courtesy Piping Hot

Celebrating its 40th anniversary this year, Australian fashion and lifestyle brand Piping Hot, with its surf-wear heritage, has announced Sally Fitzgibbons as its new ambassador.
   Fitzgibbons, the new Fiji Pro champion, will appear in the company’s upcoming marketing campaigns.
   She had previously been the youngest World Surfing Tour qualifier in its history in 2008, the youngest surfer to win an Association of Surfing Professionals Pro Junior title at 14, and the first winner of the Australian Open of Surfing. She has won numerous surfing competitions around the world, and her next goal is to win a world champion title.
   â€˜It was important to partner with a brand that shares my passion for surf, health, fitness and an active outdoor lifestyle, and I am really excited about the brand’s potential, both in Australia and around the world,’ said Fitzgibbons in a release.
   Piping Hot has an exclusive retail agreement with Target Australia, including T-shirts, surfboards, swimwear, footwear, beach towels and head wear.
   â€˜Sally will bring a fresh integrity to the brand that we know our customers will love, adding to the already long-standing and positive relationship between Piping Hot and Target,’ said Gillian Ridley Whittle, Director of Womenswear, Lingerie, Footwear and Accessories at Target Australia.

Filed under: fashion, living, Lucire, trend
May 7, 2015

Dakota Johnson, Natalia Tena, Quim Gutiérrez star in Estrella Damm promotional film, directed by Alejandro Amenåbar

Lucire staff/12.35

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Top Dakota Johnson, as she appeared in 50 Shades of Grey. Above Natalia Tena, in a still from last year’s Black Mirror Christmas special.

Dakota Johnson, who became a household name after her performance in the movie adaptation of 50 Shades of Grey, is set to star in a promotional film for Estrella Damm, the Spanish beer brand.
   Alcohol marketing is big business—Heineken paid US$45 million for its tie-in to Skyfall, the 2012 James Bond blockbuster, and for Daniel Craig and BĂ©rĂ©nice Marlohe to appear in its ad. This time, Johnson, along with Natalia Tena (10,000 Km, Black Mirror: White Christmas, Game of Thrones, Harry Potter and the Order of the Phoenix) and Quim GutiĂ©rrez (Cousinhood, The Last Days), appear in the film, to be directed by Academy Award-winning director Alejandro AmenĂĄbar (who won for Mar adentro, or The Sea Inside, starring Javier Bardem; Anglophone audiences may know his earlier work, The Others, starring Nicole Kidman). AmenĂĄbar has directed Emma Watson and Ethan Hawke in Regression, which is released this October.
   The advertisement film will premiĂšre in mid-June. Locations are Ibiza and Barcelona. Johnson plays Rachel, a tourist who arrives at Ibiza and establishes friendships with a group from Barcelona.
   Filming commenced April 29.

Filed under: celebrity, film, living, Lucire
May 6, 2015

Dree Hemingway named ChloĂ© fragrance’s new face

Lucire staff/14.18

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Konstantin Pershin

Above Dree Hemingway at Mercedes-Benz Fashion Week Russia earlier this year.

Coty has announced that Dree Hemingway is the new face of its Chloé fragrance, with the campaign breaking in September. She follows in the footsteps of Clémence Poésy, Chloë Sevigny, Anja Rubik and Suvi Koponen.
   American-born Hemingway is a classically trained actor, a graduate of RADA, and starred in 2012’s Starlet. More recently, she appeared in While We’re Young and Listen Up Philip, and other credits include Nous York and Someday This Pain Will Be Useful to You. She has modelled, beginning in 2009 for Givenchy, and most recently walked for ChloĂ© in March 2015 in Paris.
   She was chosen for her ‘modernity, natural femininity, free-spiritedness and independence,’ says Coty.
   Hemingway said in a release, ‘I am very honoured to be the new face of ChloĂ©. It is a brand that has been part of my life for a long time; it brings up a lot of memories for me. I am looking forward to continuing my story with ChloĂ© into the world of fragrance.’
   â€˜She completely embodies the ChloĂ© girl’s spirit and attitude,’ says Clare Waight Keller, Chloé’s creative director. ‘Her radiant beauty and personality express everything I wanted to convey with the fragrance. It is her incredible ability to be elegant, nonchalant and spontaneous all at once that is both modern and charming”, notes Clare Waight Keller, Chloé’s creative director.
   She has a modest Instagram following of around 72,000 at the time of writing, with just over 30,000 on Twitter.
   Hemingway previously appeared in campaigns for Gianfranco FerrĂ© and Salvatore Ferragamo.
   She is the daughter of actress Mariel Hemingway and Stephen Crisman.

April 13, 2015

Triumph launches animated Find the One film for the perfect bra, starring Hannah Ferguson

Lucire staff/15.03

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A departure from the usual approach of showing top models in intimate apparel, Triumph has launched an animated movie, Find the One (hashtag #FindTheOne), to promote the perfectly fitting bra.
   The two-minute spot, which will air from April 13 in Germany, the UK and Italy, evokes a romantic, Disney-esque style that many wearers will be familiar with, along with a memorable musical number entitled ‘Find the One’. However, instead of finding Prince Charming, the song is about the ‘life-changing experience’ (Triumph’s words) of finding the right brassiĂšre.
   The main animated character, Hannah (right), is based around Triumph and Sports Illustrated Swimsuit Issue model Hannah Ferguson, who appears in real-life form at the end of the spot.
   In true fairy-tale form, Hannah appears with her friends Tammy and Mara, who head to the boutique with her, Fred the Frog and the Fairy Godmother, who appears as a dress form.
   Stories AG’s Tobias Fueter and Yves Bollag were behind the animation and the characters. Fueter said, ‘Triumph is a fantastic brand for which to create an emotional story. Women easily identify with animated characters, which explains the success of animated fairy tales all over the world.’
   The score was composed by Tony Award-winning composer, Jason Robert Brown, with the vocal performed by three Broadway singers. The Prague Filmharmonic Orchestra performed the score.
   Eszter Szijarto, Head of Brand Marketing at Triumph, said, ‘It is really important for us to find new ways of bringing to life the bra finding journey so that we continue to inspire customers to go for a fitting and find the perfectly fitting bra—“The One”.’
   Through the spot, Triumph wishes to encourage women to look at getting properly fitted for a bra as part of its campaign, aiming to help 500,000 women this year.
   To celebrate the spot, Triumph is running an international competition for its customers, with the hashtag #animateme. The winners will receive an illustration of themselves in the animated style of the film. Details of the competition will be revealed on April 22 and will run through May 13.
   Ferguson wears the Triumph Magic Wire bra at the conclusion of the film. The innovative, award-winning bra features silicone instead of underwire, making it more comfortable to wear.
   Triumph’s Find the One page can be found at triumph.com/findtheone. Customers can visit a Triumph boutique for a fitting or book online.



April 7, 2015

Dove encourages women to see themselves as beautiful with new campaign; summit session announced

Lucire staff/21.08

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Dove wants to change the way women think about themselves with its new campaign, called Choose Beautiful. According to its 2010 research, 96 per cent of women do not choose the word beautiful to describe how they look. Its new five-minute film, shot in San Francisco, Shanghai, New Delhi, London and SĂŁo Paulo, encourages women to choose beautiful to describe themselves, to radiate their inner confidence and become happier.
   The film shows a building with two doorways: ‘Average’ and ‘Beautiful’. Those who chose the latter reported that they felt better, having made a statement publicly about how they viewed themselves.
   It ties in with Dove’s #SpeakBeautiful campaign to encourage women to understand how words impact on self-esteem and confidence.
   Dove will partner with Women in the World this year, a summit that brings together inspirational female leaders to discuss women’s issues. This year’s summit in New York, on April 22–4 at the David H. Koch Theater, includes Meryl Streep, Helen Mirren, Freida Pinto, Thandie Newton, Ashley Judd, former senator Hillary Rodham Clinton, Diane von Furstenberg, Barbra Streisand, Christiane Amanpour, Obiageli Ezekwesili (Bring Back Our Girls), author Elif Shafak, North Korean human rights’ activist Yeonmi Park, Sen. Kirsten Gillibrand, Zainab Salbi and others. Dove will host a session on the 24th, ‘The Beautiful Brain’, discussing beauty and choice with Newton, Dr Stacie Grossman Bloom, Assistant Professor, Department of Neuroscience and Physiology at the NYU Langone Medical Center, and Dr RĂ©nĂ©e Engeln, Professor of Psychology, Northwestern University.
   The five-minute film is shown below, and Dove has set up a site on Tumblr.

April 6, 2015

Lane Bryant redefines sexy with new campaign, shot by Cass Bird, styled by Kiwi Kat Neale

Lucire staff/17.23

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Cass Bird

Perhaps as a tongue-in-cheek reference to Victoria’s Secret, Lane Bryant, the US retailer specializing in fashion for women sizes 14 to 28, has released a campaign called I’m No Angel (with the associated hashtag, #ImNoAngel).
   Lane Bryant’s concept is to turn the old concept of what sexy is around, with the core message that all women are sexy.
   The campaign, which breaks in the US today (Easter Monday), features a series of TVCs and photographs by Cass Bird, with models Ashley Graham, Marquita Pring, Candice Huffine, Victoria Lee, Justine Legault and Elly Mayday, wearing Lane Bryant’s Cacique lingerie. New Zealander Kathryn Neale styled the campaign. It will appear at point of sale, Lane Bryant’s website, social media, billboards and on public transportation in the US.
   Social media users are invited to submit their own selfies to showcase their own idea of sexy, hashtagging #ImNoAngel, with the distinctive addition of writing the hashtag on a mirror.
   â€˜Our #ImNoAngel campaign is designed to empower all women to love every part of herself,’ said Lane Bryant CEO and president Linda Heasley. Lane Bryant firmly believes that she is sexy and we want to encourage her to confidently show it, in her own way,” said Lane Bryant CEO and President, Linda Heasley.

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