Deadly Ponies will launch a capsule collection in honour of New Zealand-born artist Len Lye (1901â80) in November. Lye’s experimental films saw him scratch, paint and stencil directly on to film; he was also a gifted and well known sculptor. Working with the Len Lye Foundation and the New Zealand Film Archive, Deadly Ponies has re-created the energy from Lye’s work on to a series of bags, wallets and scarves. The launch commemorates the recent opening in July of the Len Lye Centre in New Plymouth, an initiative between the Foundation and the GovettâBrewster Gallery, which houses much of Lye’s work.
Net-a-Porter and Mr Porter have launched a joint campaign for the holidays, showing how a package gets from origin to recipient, but with a fanciful twist, where models in chiffon gowns get garments from rails, paper butterflies become pocket squares, and each package gets a spritz of perfume. Released on November 3 and directed by Us, the British creative directors Christopher Barrett and Luke Taylor, the campaign emphasizes the two brands’ personalized service, hashtagged #AllforYou.
Alison Loehnis, president of the Net-a-Porter Group said, ‘Our first joint campaign, All for You, highlights the year-round mission of our businesses: to deliver exceptional service and style to our customers around the globe, making Net-a-Porter and Mr Porter the ultimate online destinations for luxury gifting this holiday season.’
In one of the unlikeliest brand extensions, Sanrio has launched the Hello Kitty Men collection for autumnâwinter 2015â16. Announced two years ago to commemorate Hello Kitty’s 40th anniversary, the brand has now collaborated with six Tokyo men’s brandsâUndercover, Sise, Jam Home Made, Dresscamp, Patchy Cake Eater and Yoshio Kuboâto show that it’s a trendy choice for the chaps. At an event on October 16, Hello Kitty showed off its latest to 500 guests.
Designer Yuko Yamaguchi noted that she had had a lot of requests from men who don’t see Hello Kitty as exclusively girly, and even high school boys who are sons of women who grew up with Hello Kitty are partial toward a men’s collection.
Yamaguchi said, ‘Looking toward the next generation, I think we must have fans among men as well as women. Since I’m a woman, it’s difficult for me to always know what men want, so I’m delighted that we’ve been able to collaborate with all these wonderful people. It was quite a challenge to design Hello Kitty with men in mind, and I’m really satisfied with how well all of these collaboration items manage to express the various brand colours. Listening to the reactions from the men who attended this event, it’s fascinating to hear so much interest in these unique items.’
She added, âOur aim is to create a whole Hello Kitty Men world, incorporating not just fashion but art and various other fields.’ Hello Kitty won a Medinge Group Brands with a Conscience award in 2003 for its communication principles. ‘The guiding principle behind this Japanese company, founded by Shintaro Tsuji, is expressed in compassionate interpersonal communication,’ said the think-tank.
Nivea has released a campaign for the Australian and New Zealand markets, promoting its Q10 Firming Body Lotion.
Featuring lettering artist Georgia Hill and her mother, Judy, the video discusses how roles change. Mothers help their children find themselves when they are being brought up, and later in life, the video shows how children can return that sense of self-confidence to their mothers.
Hill said, ‘My mum and I wanted to do this campaign because we both relate to it. I think it’s something you don’t realize until you are older yourself, but I’ve always had my mum there to help build my confidence in a way that is so consistent you almost forget how it shapes youâuntil you need to do the same for her in return.’
The touching, matter-of-fact video reinforces a study from Nivea that polled 400 Australian mothers and daughters about ageing. Eighty-seven per cent of women feel ageism is a reality, with over 76 per cent believing it is more prevalent toward women, and over 70 per cent see Hollywood contributing to this culture.
Sixty-eight per cent of women feel they are being made invisible by society as they age.
Ninety-four per cent of women believe they should be more mindful of helping other women feel more visible, and 94 per cent, similarly, feel mothers need to be reminded of their worth.
Nivea’s #standfirm campaignâvery likely an intentional play on wordsâwants to highlight how women can share affirmations. ‘Getting older does not mean we are not getting more fabulous and wiser,’ noted media commentator Bianca Dye in a Nivea release. Nivea invites people to watch the video and to share it with their affirmations.
September 29âs Ikea Fashion Show at Moda di Milano (hashtagged both #IKEAfashion and #IKEAtemporary) showcased work from two designers who collaborated with the Swedish-founded furniture conglomerate.
âWith a number of new collections that have been developed in collaboration with fashion designers, Ikea is stepping into new territoryâone from which we can learn a lot,â according to the company.
Giltig by Katie Eary and SvÃ¤rtan by Martin BergstrÃ¶m will see their collections retailed in 2016, but they received a boost in profile thanks to their appearance at one of the top fashion weeks in the world.
For us, the first thing that came to mind when seeing Ikea fashion was Stefan Engesethâs (below right) prediction, published in Lucire first last year, and later in Style.com, the Daily Mail, The Guardian and Flare, plus a number of newspapers and news websites: that fashion should be Ikeaâs next industry.
At the time, Ikea had no such plans officially, but it isnât surprising to see another one of Engesethâs predictions come true. He came up with the idea of Coca-Cola being served through taps at home before Coke itself actually trialled that idea, plus another, over 15 years ago, on how cellphones could connect two strangers, albeit not through an app.
We wrote: âEngeseth says that Ikeaâs expertise lends itself easily to the world of apparel â¦
âHe believes that fashion is in a repetitive cycle, stuck in history and needing renewal.
âIkea could offer both complete apparel items and composite parts that customers could assemble themselves, says Mr Engeseth. The parts could be âtailoredâ at home in inventive ways without the need for complex sewing.â
Last year, Lucire publisher Jack Yan added, âThis taps in to its existing fan base, and just as importantly, Ikea can make full use of its channels, outmanÅuvring many existing fashion labels. Ikea has an international retail base and it has distribution down to a fine art.â
When we asked him about the Ikea show in Milano yesterday, he had his reservations about some of the designs, but stated, âItâs good that Ikea takes its first step into fashion, and rewarding to see them developing the concept more now.â
He was also buoyed by seeing that, after the show, Ikeaâs official Twitter account went back to his blog post late last year about Ikea fashion, and âfavouritedâ a Tweet about it. Engeseth even preempted the hashtag used back in 2014.
Thereâs no sign that Ikea fashion will be in a composite format, ready for its customers to assemble, but Engeseth appears to have been right that the brand would extend itself into the new segment.
Dita von Teese visits the Avakian suite during the 68th Cannes Film Festival at the Carlton Hotel on May 23, 2015 in Cannes, France.
Fan Bingbing wears Ralph & Russo springâsummer 2015 couture to the Chopard Trophy Party at the 2015 Festival de Cannes, on May 16, 2015. The white silk crÃ¨pe off-the-shoulder fishtail gown features cascading silk organza and gazar ruffles.
Tilda Swinton at Chanel cruise 2015â16 in Seoul, photographed by Aldo Castoldi. Full story at http://lucire.com/insider/20150505/chanel-shows-cruise-2015-16-in-seoul-with-gisele-bundchen-kristen-stewart-razane-jammal-shin-hye-park-alma-jodorowsky/
At the 72nd Mostra Internazionale d’Arte Cinematografica in Venezia, on September 4, 2015, Yvonne SciÃ² wears a Jaeger-LeCoultre watch. Photographed by Sebastiano Pessina.
Suki Waterhouse arrives at the Amazon Fashion Photography Studio launch party, in London, July 23, 2015. Photographed by David M. Benett/Getty Images.
Taylor Swift poses in the press room during the 2015 Billboard Music Awards at MGM Grand Garden Arena on May 17, 2015 in Las Vegas, Nevada. Photographed by Jason Merritt.
Sara Sampaio attends the New York premiÃ¨re of Mission: Impossible: Rogue Nation, from Paramount Pictures and Skydance Productions, at the AMC Lincoln Square IMAX theatre in New York, NY on July 27, 2015. Photographed by Aurora Rose.
Niamh Adkins attends the New York premiÃ¨re of Mission: Impossible: Rogue Nation, from Paramount Pictures and Skydance Productions, at the AMC Lincoln Square IMAX theatre in New York, NY on July 27, 2015. Photographed by Aurora Rose.
Izabel Goulart in Georges Hobeika, at the premiÃ¨re of Ice and the Sky, on May 24, 2015. Jewellery by de Grisogono.
Taeyang at Chanel cruise 2015â16 in Seoul, photographed by Aldo Castoldi. Full story at http://lucire.com/insider/20150505/chanel-shows-cruise-2015-16-in-seoul-with-gisele-bundchen-kristen-stewart-razane-jammal-shin-hye-park-alma-jodorowsky/
Giorgia Surina at the Hotel Villa Laguna during the 72nd Venice Film Festival, September 6, 2015. Photographed by Annalisa Flori/Getty Images.