Shiseido’s Joico brand has teamed up with artist Bella Pilar, who will create a series of illustrations through 2014 promoting its milestone events, hair care products and accessories.
Pilar’s illustrations will be seen through Joico’s website, banners, PR and social media, promoting its breast cancer awareness initiatives, holiday collections and other special occasions. They will appear on marketing collateral including Iphone cases, tote bags, sunglass and make-up cases, point-of-sale signage and other items.
Joico calls Pilar, ‘An artist with a rich imagination,’ with artwork that depicts ‘whimsical women who evoke a fashion-forward and inspirational ethos.
âBella’s characters are widely known for their style, joie de vivre and refinementâa perfect fit for a hair care brand known for their head turning artistic skills. Her artwork has wide appeal to today’s beauty aficionados, which is what makes this partnership a natural fit for the brand.’
Damien Carney, international artistic director for Joico, says, ‘Bella’s work is exquisite, exotic, sassy, coy, fun, and fresh all in one. She has a magnetic energy that pulls people in through her signature designs. She will play an integral role in making this campaign memorable and wildly successful.’
Pilar says, ‘I knew that creating art would be a part of my life forever, but I feel honoured that it has led me down such an amazing path to opportunities like this collaboration âŠ I look forward to finding new inspiration and taking artistic cues from the brand throughout this partnership.’
Photographer and filmmaker Peter Lindbergh has created the promotional video for Zilli, a family-owned menswear label in France.
The campaign, which the label originally featured in May, is for the brand’s autumnâwinter 2013â14 collection and features Aaron Young, wearing clothing and accessories, including jewellery, eyewear and shoes, from the label.
The company informed Lucire and other media of the accompanying video this week. It can be viewed at www.zilli.fr/campagne-2013-2014/.
Young is described by Zilli as ‘the young prodigy of the New York art scene.’ The campaign was shot in Paris, with art direction by Magnus Naddermier.
Zilli says its claim to fame is the luxury leather jacket, which has been a reference for its other designs since. The campaign plays on this, focusing on the details of a Zilli jacket and lighting it slowly.
Lindbergh began working for Vogue in the late 1970s after moving to Paris, and was the first to shoot a cover for Anna Wintour after she was made editor-in-chief in 1988.
Ruby’s mini-collection, entitled Magic Hour, is perfect for those winter parties and a great injection of colour into your wardrobe.
Classic Breton-stripe T shirts and flirty print dresses and blouses make up the collection. Our favourites are the Magic Hour Bloom baby doll, with its winter floral pattern. This, paired with tights and fun heels, is the perfect little dress for any cocktail or winter wedding, while the Minnie blouse is perfect office-wear, with its flirty ruffles and playful polka dots injecting fun into your work or casual weekend outfit.
To mark the collection’s arrival in stores this Friday (June 7), Ruby has collaborated with director Isobel Dryburgh on a short film, which captures side-tracked youths meandering along in the wilderness.âSopheak Seng, Fashion and Beauty Editor
Many of our female readers are already sold on ASOS, so itâs great to see the online retailer give the men some consideration.
Itâs started on an item of clothing that most men should have no trouble ordering online: denim. The two new videos promoting the ASOS Menswear Denim rangeâwhich has over 600 stylesâare cheeky and should appeal to most men. It’s asking men to send them challenges, and ASOS will respond to the best ones using items from the range.
The first video is a humorous look at how one can become a drummerâwith ASOS skinny jeans, of courseâwhile the second, on how to save a football team from relegation, requires ASOS denim shorts.
Netizens are asked to submit a challenge to ASOS at its Twitter account at ASOS_Menswear, hashtagging denimchallenge, or via an email form at the end of its videos.
Challenges could include a request for help to meet a girl, or freezing jeans, as the company.
ASOS says it will reply back to the best challenges, each using a product from its denim line.
The idea behind the humorous campaign is to spark a conversation.
ASOS has also launched a competition to tie in with the campaign, opening the morning of May 10, and closing at 4.30 p.m. BST. The winner is the one who Tweets the best denim challenge, as determined by the judgesâwith humour and imagination the two criteria they are looking for. The winner takes home a denim item of their choice. Full rules can be found at ASOSâs website.
ASOS was founded in 2000 in the UK, and was floated on the AIM at the London Stock Exchange the following year. It now carries over 50,000 branded and own-label lines, with 1,500 new product lines being introduced each week.