Filed by Lucire staff/January 5, 2021/11.28



Academy Award-winning actress Halle Berry leads the campaign for Finishing Touch Flawless, the brand of beauty devices from Church & Dwight, with two commercials, Define and F-Words.
Both commercials centre around the message of being yourself, embracing who you are, and bringing out the skinâs natural beauty.
The first commercial promotes Finishing Touch Flawlessâs Cleanse facial cleanser and massager; the second its 18 ct gold plated facial hair remover.
âWe have always viewed our tribe, the Flawless customer as diverse, savvy, and fearless, as well as independent and adventurous,â said Hayley Parisi, Finishing Touch Flawless brand manager. âWe work to bring these women creative solutions to common hair removal, skin, and beauty problems, and have developed high-quality, easy, and painless beauty devices designed to help every girl be her best version of herself. Our new campaign takes this position head-on and Ms Berry personifies the simplicity of real beauty.â
The campaign will run through 2021. The Flawless line can be found at www.flawlessbeauty.com. US retailers include Ulta Beauty, Bed, Bath and Beyond, CVS, Rite Aid, Walgreenâs, and Walmart.
Berry won the Academy Award for best actress for her role in the 2001 film Monsterâs Ball. She began her career as a model and was the first runner-up in the Miss USA 1986 pageant.

Filed by Lucire staff/December 21, 2020/23.13


Charlotte Casiraghi, the granddaughter of the late HSH Princess Grace of Monaco, and the daughter of Caroline, Princess of Hanover, has been named Chanelâs newest ambassador.
Casiraghi is no stranger to modelling, having worn Gucci and Yves Saint Laurent professionally. Additionally, she is no stranger to the press, having worked in journalism and publishing. In 2012, Karl Lagerfeld photographed her for the book The Little Black Jacket: Chanelâs Classic Revisited, by Lagerfeld and Carine Roitfeld. She holds a degree in philosophy and is the president of the Rencontres philosophies de Monaco, which she founded, with the aim of celebrating and promoting philosophy. She is also an accomplished equestrienne.
With the announcement by Chanel, she will appear in the houseâs springâsummer 2021 ready-to-wear collection by Virginie Viard, and photographed in Monaco by Inez van Lamsweerde and Vinoodh Matadin. The campaign will be shown on January 1.
Chanel says that the house, along with Viard and Casiraghi, will unveil a project called Les Rendevous littéraires rue Cambon, which will bring together female writers and actresses, to share their perspectives on their own work or those of other literary figures, during 2021.
The first event will be held on January 26 at 31, rue Cambon.
Filed by Lucire staff/November 23, 2020/3.38



Chanelâs promotions pass on to another generation, with Lily-Rose Depp, daughter of Vanessa Paradis, helming the promotion for its cruise 2020â1 collection, Balade en MĂ©diterranĂ©e, on sale from November 23.
The campaign, shot in June near Paris, was photographed by Karim Sadi.
Depp said, âAs well as for a vacation, this collection is very easy to wear in your daily life. It’s very wearable and effortlessly chic.
âWhat I think is really special is that everything is so mix-and-matchable.â
She can see herself taking the collection with her on holiday in the French Riviera, and likes the tweed tops, pants and skirts in the collection.
Acknowledging the times, Depp says some of these items could complement what one already has in the wardrobe.
The one accessory that resonates with her the most is the small basket bags, which she feels is reminiscent of âgoing on vacation and having a little beach basketâ; and the sunglasses, which âallow me to read in the sun.â
She also praises Virginie Viard, the houseâs artistic director, whom she has known for many years. âI adore her. She has an elegance and a grace about her thatâs very characteristic of the Chanel woman. Itâs evident in everything she does.â
The video below shows Depp behind the scenes on her shoot.










Filed by Lucire staff/October 6, 2020/11.12



Campari has launched a digital campaign, with video content, aligning itself with pioneering artists, rather than models or celebrities. The concept is âRed Passionâ, Campariâs latest brand concept, described as âthe urge inside us that is impossible to ignore.â
As a brand that sees itself as visionaryâit has played its part in the creation of the Negroni and the AmericanoâCampari has teamed up with ground-breaking artists in a series directed by Matt Lambert. The campaign was devised by Wunderman Thompson, with the films produced by Movie Magic, and digital strategy led by We Are Social.
Participants include bartender Monica Berg, named the most influential person in her industry in 2020, who describes âRed Passionâ as âIt’s a feeling, it’s a vibe, it’s not necessarily something you can force, but when you see it, you know it and you simply can’t ignore it!â
Jamaican-born choreographer MJ Harper also features, and says of the campaign, âWhat’s interesting about it is, that depending on how it’s pushed or not pushed, you will find people who are actually active in their creativity and people who are very much passive.â
Saxophonist Bendik Giske performs on his instrument for the campaign, while avant-garde director Margot Bowman features in the clips and worked behind-the-scenes.
Francesco Cruciani, managing director, Italian Icons, Campari Group said, âWith a rich legacy and history in fuelling passion and creativity, Campari constantly inspires and challenges people, encouraging them to keep their Red Passions alive in the path to creation. This was true in the time of Gaspare and Davide Campari and still is to this day, where we constantly aim to go beyond the expected. Working with director Matt Lambert to deliver his unique style and artists such as Monica, Bendik, MJ and Margot was truly eye opening as we saw Red Passion in action, front row. We want to invite everyone to follow their lead!â
The videos hit YouTube, Campariâs website and Instagram on the 5th. More information can be found at campari.com/red-passion.
Filed by Lucire staff/September 29, 2020/10.57


China already had one of the most lively online e-commerce set-ups before COVID-19, and the pandemic drew even more activity online (see Lucire issue 42, and Lucire KSA September 2020). Emporio Armani is no exception in its dealings inside the Middle Kingdom, with Chinese spokesman Song Weiling (ćźćšéŸ), the actor and model, launching its Meccanico skeleton watch collection on Tmall on September 13.
Songâs appeal to Generation Z (born between 1995 and 2012, according to some) is said to help broaden the brandâs appeal to a younger audience. Since joining Tmall in 2016, Emporio Armani has pushed a number of âhotâ products appealing to younger buyers, including a gypsophilia watch series.
Earlier marketing efforts in September 2019 and August 2020 (for the Qixi Festival) saw Emporio Armani team up with actress Tong Liya (äœéșć©).
Emporio Armani says that Generation Z will account for 40 per cent of overall consumer purchases this year, hence its keenness to attract the group. Purchases in the 2,500â5,000ć
segment have risen by 90 per cent. Tmall, in particular, has managed to appeal to Generation Z users, with the menâs watch category increasing 14 per cent between 2018 and 2019.



Filed by Lucire staff/August 28, 2020/0.52



Keira Knightley is the face of Chanelâs Coco Mademoiselle lâEau PrivĂ©e, the houseâs latest take on the Coco Mademoiselle range first launched in 2001.
Overseen by Olivier Polge, Chanelâs in-house parfumier, lâEau PrivĂ©e has been described as âa watercolour scentâ, dialling down the wooden notes in favour of orange, jasmine, rose and musk. Chanel says it remains true to the original oriental fragrance but is more âconfidentialâ and delicate. It is seen as a ânight scentâ.
The bottle (50 and 100 ml) is in translucent frosted glass, with the words lâEau PrivĂ©e in gold lettering, looking more subtle against the contents.
With the new addition, Coco Mademoiselle comes in five varieties: eau de toilette, eau de parfum, eau de parfum intense, parfum, and the new lâEau PrivĂ©e.



