Many of our female readers are already sold on ASOS, so itâs great to see the online retailer give the men some consideration.
Itâs started on an item of clothing that most men should have no trouble ordering online: denim. The two new videos promoting the ASOS Menswear Denim rangeâwhich has over 600 stylesâare cheeky and should appeal to most men. It’s asking men to send them challenges, and ASOS will respond to the best ones using items from the range.
The first video is a humorous look at how one can become a drummerâwith ASOS skinny jeans, of courseâwhile the second, on how to save a football team from relegation, requires ASOS denim shorts.
Netizens are asked to submit a challenge to ASOS at its Twitter account at ASOS_Menswear, hashtagging denimchallenge, or via an email form at the end of its videos.
Challenges could include a request for help to meet a girl, or freezing jeans, as the company.
ASOS says it will reply back to the best challenges, each using a product from its denim line.
The idea behind the humorous campaign is to spark a conversation.
ASOS has also launched a competition to tie in with the campaign, opening the morning of May 10, and closing at 4.30 p.m. BST. The winner is the one who Tweets the best denim challenge, as determined by the judgesâwith humour and imagination the two criteria they are looking for. The winner takes home a denim item of their choice. Full rules can be found at ASOSâs website.
ASOS was founded in 2000 in the UK, and was floated on the AIM at the London Stock Exchange the following year. It now carries over 50,000 branded and own-label lines, with 1,500 new product lines being introduced each week.
Look out for the Body Shop’s Mothers’ Day gift packages. Lucire tried the White Musk shower gel and body lotion, a subtle scent of one of the Body Shop’s favourites. It’s an attractively packaged duo with a matching shower scrunchy. This would be a lovely treat for a travel gift when you just want a bit of pampering that’s a bit more than the hotel freebies, retailing at NZ$23. (Custom wrapping paper for Mothers’ Day is also available.) If white musk isn’t your scent, try the Japanese Cherry Blossom, a floral fragrance.Â There are several gift packages in this range: shower gel, body lotion, and hand cream. Most of the Body Shop’s top sellers have a gift package to suit your budget and your nose; Madagascan Vanilla Bean, Moringa Flower and my favourite, the Shea Pamper packâanything with pamper in the title works for me.
The Body Shop is also all about eyes with the launch in May of 21 new eye colours. I particularly liked that they can be used both wet and dry, so when you want a defined line or depth of colour, use them wet; for that smouldering or smoky look, layer or blend them. There are shades in this range for all eye colours, moods and occasions. You can have the subtle hues of Caramel Flirt, which is much more than a nudeâit has a lovely shimmer without being glitzy; or Sugar Gaze to give a lustrous highlight. Moonlight Kiss can be used as a liner or a smoky evening look, and for a young or more frivolous look, check out Berry Cuteâthink of a berry smoothy. Blueberry Night pairs wonderfully with Midnight Flirt. If you’re feeling earthy, the matte of Fig Leaf combined with the pearly Sweet Pea will fill the green tones beautifully.
Retailing at NZ$21 per mono eyeshadow, the Colour Crush range is produced in Italy from high-quality pigments and Community Fair Trade OilsÂ to the Body Shop’s high standard of sustainability and quality. The individual clear pack is compact and enables you to see exactly what you’re buying.âLinden Sprunt
Sebastian Professional has teamed up with fashion designer Mara Hoffman, which sees a Mara Hoffman for Sebastian custom scarf given away with its latest limited-edition designer gift set.
The gift pack comprises the Sebastian Professional Volupt shampoo and conditioner, along with Hoffman’s scarf, which features bold colours and graphic prints, inspired by her own spring 2013 collection, which had a SĂŁo Paulo theme. The scarf has a retail value of US$120.
Sebastian Professional lead hairstylist Thomas Dunkin says the scarf suits current trends: ‘This print is bold, beautiful and inspiring. Combine this with braids for a cool urban look or leave hair down and very natural, and tie the scarf in a bow at the crown for a more â50s vibe.’
The choice of Hoffman, with her Brazilian-themed spring collection, ties in with Sebastian’s Urban Explorer promotion, which educates consumers on different hair trends around the globe. The gift set shows step-by-step styling tricks from Dunkin as part of the promotion.
Dunkin himself had led Hoffman’s hair styling at her spring 2013 show at New York Fashion Week.
The pack will be available from Sebastian salons across the US for US$25 from MayâJune 2013.
Details of Sebastian salons can be found at www.sebastianprofessional.com.