Lucire


  latest news   fashion   beauty   living   volante   in print   tablet   tv
  home   community   shopping   advertise   contact

Converse celebrates 100 years of the Chuck Taylor All Star with a series of films


NEWS  by Lucire staff/March 16, 2017/11.23





Above, from top: The Converse Chuck Taylor All Star. The All Star ’70, evoking the decade of big lapels and platform shoes. The Chuck Taylor All Star II. In black, the lightweight Chuck Taylor All Star Modern.

Converse, which began in 1908, has been making the All Star shoe, later the Chuck Taylor shoe, continuously since 1917.
   It’s the most successful type of shoe in history, with 200,000 pairs sold daily. Its nickname came after Charles H. Taylor, a basketball player for the Akron Firestones, who became one of the shoe’s biggest supporters. By 1932, with input from Taylor, it officially gained his name.
   Converse has been adding variations to the Chuck Taylor shoe over the years, including the Chuck Taylor All Star II in 2015, a premium design with more colours and a liner borrowed from parent company Nike, which bought up Converse at the turn of the century.
   There’s also the Chuck Taylor All Star ’70s model that débuts more colours for spring–summer 2017, a design that harks back to the 1970s but with more cushioning and thicker rubber. Then there’s the Chuck Taylor All Star Modern that’s lightweight, again available in an all-new version this month.
   To celebrate the centenary of the All Star, Converse has launched a digital and social media series that looks at what made the line iconic.
   Millie Bobby Brown presents a video called Chucks in Film, with excerpts showing a previous Chuck Taylor All Star appearance (Michael J. Fox’s shoes in Back to the Future) and an interview with costume designer Stephanie Collie. Long Beach artist Vince Staples, Born × Raised creator Spanto and basketball player Jordan Clarkson discuss how Los Angeles culture impacted on the Chuck Taylor All Stars’ æsthetic. Finally, model Winnie Harlow looks at the Chuck Taylor All Stars’ connection to the fashionable set and youth culture. A final film, Forever Chuck, is a nonconformist commercial that celebrates youth and the Converse brand.
   The four videos are featured below as Converse marks 100 years of its All Stars.

Emily Ratajkowski leads DKNY’s intimate apparel campaign; Anna Nooshin models Hunkemöller’s swimwear


NEWS  by Lucire staff/March 14, 2017/0.40



Sebastian Faena

DKNY has announced its spring–summer 2017 intimates, hosiery and sleepwear campaign featuring model Emily Ratajkowski, photographed by Sebastian Faena in New York.
   The first image was released today, along with a film starring Ratajkowski and styled by Clare Richardson, set in a Manhattan apartment. Ratajkowski walks out of her apartment to walk her dog wearing a DKNY unlined demi bra and boy short from its lace collection. The promotional film appears at DKNY.com and at locations around the city.
   The campaign, #GoodMorningDKNY, also sees Ratajkowski wearing a sheer lace bralette and low-rise bikini, with a mesh Litewear bodysuit paired with a fishnet thigh-high in nude.
   The collections are priced between US$12 and US$62, and are available at DKNY, Nordstrom, Lord & Taylor and Macy’s, on- and offline, and at select international retailers.
   Meanwhile, Hunkemöller has released its swimwear collection, modelled by Dutch new-media star Anna Nooshin, who can claim 358,000 followers on Instagram and 130,000 subscribers on YouTube.
   Nooshin models items from the spring–summer 2017 range in Aruba. The swimwear features embroidery, appliqué detailing and lace-up details. Hunkemöller predicts the season’s key colour is mangosteen.
   She has designed accessories, including a kimono and clutch, to complement the swimwear. Hunkemöller has hashtagged the campaign #AnnaforHKM. The range is available online now via www.hunkemoller.co.uk.











www.hunkemoller.co.uk

Javier Bardem visits the Scottish Highlands’ home of Chivas Regal for future promotional film


NEWS  by Lucire staff/March 13, 2017/12.52

Chivas Regal has teased an upcoming film featuring the actor Javier Bardem, who endorses the brand. Bardem visited Strathisla Distillery, the source of the single malt used in Chivas Regal and, as Lucire discovered in an exclusive tasting a few years ago, the oldest working distillery in the Scottish Highlands dating back to 1786.
   Bardem met Chivas Regal’s custodian master blender, Colin Scott, discussing the art of blending, while director of blending Sandy Hyslop presented him with his own exclusive blend of Chivas Regal Ultis.
   The film will be released through Chivas Regal’s social media channels.
   Bardem appears in Chivas Regal’s Win the Right Way advertising campaign, an affirmation of ethics, selflessness and truth in the face of a turbulent, sometimes incomprehensible world.



La Vie en Rose launches new bra campaign, focusing on comfort and individual beauty


NEWS  by Lucire staff/March 10, 2017/23.43

Canadian brand la Vie en Rose has unveiled a brassière campaign focused on each woman’s individual beauty, a theme that has been emerging lately in marketing intimate apparel.
   Its rival on the other side of the Atlantic, Triumph, has a campaign recognizing a woman’s many roles, and that she must find the perfect fit. La Vie on Rose, meanwhile, also recognizes that women have different needs but she must have comfort. The execution is very different: the Canadian label has a group of models from different ethnic backgrounds, ages (albeit still young) and bust size, promoting each woman’s confidence.
   La Vie en Rose’s Marie-Noël Gervais, VP for ecommerce and marketing strategy, said, ‘Nothing makes a woman more beautiful than the confidence she radiates. At la Vie en Rose, we are convinced that a woman can be confident only if she is comfortable first. Our new Confidence through Comfort campaign is not a repositioning, because comfort has always been a priority for la Vie en Rose. It is an evolution of our image, a clear affirmation of who we are, and of our products’ DNA.’
   She added, ‘We have a social media community that shares a lot with us. They want to feel good first, please themselves before anyone else and accept and enjoy who they are and how they look.’
   A new style, the Sweetheart (above), was also launched to coincide with the new campaign. The design offers the wearer a ‘perfect contour’ without extra padding, and offers a moderate cleavage.


Alessandra Ambrosio models for Cîroc in campaign shot by Mario Testino—first image released


NEWS  by Nathalia Archila/February 13, 2017/22.25


Mario Testino

Above: The official image released by Cîroc to promote its new campaign with Alessandra Ambrosio.

Brazilian model and actress Alessandra Ambrosio is the new face of vodka brand Cîroc, for its campaign, dubbed On Arrival. The campaign will follow Ambrosio during an entire year of her life through the biggest fashion events and on-trend party destinations. With her modelling credentials including Victoria’s Secret, Dolce & Gabbana, Christian Dior, Giorgio Armani, Rolex and Calvin Klein, Cîroc felt she was an ideal match for its ‘playful luxe’ positioning.
   Owner Diageo wants Cîroc to be seen as a brand that’s exclusive, present at celebrity parties and fashion shows that only VIPs can attend, including summer events and New Year celebrations—and that customers can live this lifestyle through it.
   The campaign will include social media, and a photo shoot by Mario Testino. In a release, Testino said, ‘Shooting this campaign with Alessandra has been amazing. She has this quality that captivates everyone when she walks into a room. Alessandra is that person who captures the style and sparkle that Cîroc represents.’
   Three images will be released across the year, supported with exclusive behind-the-scenes content. The first was already released, showing Ambrosio preparing backstage at an iconic party.
   Samantha Reader, global marketing director for Diageo Reserve, said, ‘Cîroc On Arrival is all about celebrating moments of success and being at the forefront of what’s hot … Ciroc is for those who dream big, aspire to greatness and recognize the importance of celebrating success when it arrives. Alessandra embodies this in everything she does, and we’re looking forward to celebrating with her this year.’—Nathalia Archila


Top: Behind the scenes images from Alessandra Ambrosio’s shoot. Above: Alessandra Ambrosio and photographer Mario Testino.

Ashley Graham releases limited-edition swimwear line for Swimsuits for All


NEWS  by Nathalia Archila//9.57

Model Ashley Graham has launched a limited-edition swimwear collection, Ashley Graham × Swimsuits for All, that celebrates ‘every body, every age, every beautiful’. Graham, who modelled one of the three covers in last year’s Sports Illustrated Swimsuit Issue, sees her new collection make its first promotional appearance in the 2017 number this week.
   The new collection features a 16-piece line of bikinis, one-pieces and cover-ups priced between US$70 and US$150. It is the brand’s first full collection available in US sizes 6 to 22, available at SwimsuitsforAll.com.
   The campaign’s photographs and video were shot in San Juan, Puerto Rico, and encourages women to celebrate their uniqueness. The collection was inspired by the festive spirit of the island.
   â€˜I was so excited to shoot with local women for this shoot, non-models who represent all different body shapes, proving that everyone can look gorgeous in my swimsuits,’ said Graham. ‘”We’re continuing to shift perceptions of beauty and encouraging more [inclusiveness] in the fashion industry. I’m proud that my collection is the first to offer sizes 6 through 22, and I cannot wait to see even more ladies rock these sexy suits!’—Nathalia Archila

Rankin photographs Triumph’s spring 2017 campaign, starring Jessica Hart


NEWS  by Lucire staff/January 12, 2017/10.42



Triumph has hired top photographer Rankin to shoot its spring–summer 2017 lingerie campaign, with Australian model Jessica Hart its main face for the season.
   Triumph says the season marks a new creative direction, though the message isn’t dissimilar to its previous one: women should be able to find the correct intimate apparel to fit them. The brand has continued to use its Find the One message.
   There is more of an acknowledgement that women have many roles in their lives, and that Triumph can fit every occasion.
   Rankin said of the campaign, ‘The images are modern, accessible and incredibly confident. We’re really pushing the fact that it’s not just for the “perfect” women. Triumph is for every woman and every woman can wear Triumph and feel really confident in it.’
   On Jessica Hart, Rankin said, ‘She is the sort of person I’ve always wanted to photograph. I love empowered women and she’s really empowered.’
   Hart said, ‘It’s a really cool new look and I’m super excited to be part of it—representing this playful side of Triumph that speaks to all women. Triumph understands that women play so many roles in their everyday life—we’re fascinating creatures! A huge part of being yourself is feeling comfortable. One day you might feel more like being cozy and supported, another you might want to feel sexy and strong. The exceptional fit and comfort of Triumph products lets you be whoever you want to be and that’s something I really love.’







In brief: Belstaff shows autumn–winter 2017–18; Chanel previews spring ’17 advertising


NEWS  by Lucire staff/January 10, 2017/19.25




Belstaff

Belstaff has shown its autumn–winter 2017–18 collection in London, for both men and women. The Jolly Roger collection, inspired by World War II Royal Navy uniforms, even has vintage wax treatments on some designs to give them a worn look. Belstaff notes that the pea and duffle coats have been re-created, while the parka is based on a Belstaff design created for the British military in 1960. Creative Director Delphine Ninous said, ‘The formal naval-inspired pieces are contrasted with a more rugged and free-spirited look appropriate to downtime on the docks. This sense of temporary escapism is reflected in edgier elements such as naval tattoo designs and the Jolly Roger flag, giving a sense of rebellion and individuality.’ Tones are red, brown, blue and military green; base colours are charcoal grey, black and navy, with highlights in spruce teal, sanderling, cardinal red and burnished gold.



Belstaff

   Meanwhile, Chanel has previewed its advertising campaign for its spring–summer 2017 prêt-à-porter collection. The campaign itself has been overseen by Karl Lagerfeld, with contrast at its core. A pop Lolita metamorphoses into a cyberpunk; a tweed jacket has an electronic circuit board as a motif; an off-white silk and lace coat covers a black babydoll. There’s a startling modernity to the images, tying in to the Data Center Chanel catwalk show in Paris last October, which saw high-tech meet the 1990s.









Chanel

Next Page »

 

Get more from Lucire

Our latest issue

Lucire 36
Check out our lavish print issue of Lucire in hard copy or for Ipad or Android.
Or download the latest issue of Lucire as a PDF from Scopalto

Lucire on Twitter

Lucire on Instagram