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Megan Thee Stallion, Sofia Carson front new Revlon fragrance campaigns

Filed by Lucire staff/April 6, 2021/16.10


Both Megan Thee Stallion and Sofia Carson appear in new fragrance campaigns for Revlon: Stallion for Reign On and Carson for One Heart.
   â€˜Revlon’s Reign On is the perfect fragrance for all my Hot Girls. It is fresh and flirty and will complement any summer vibe,’ said Stallion in a release.
   â€˜One Heart embraces you with love, a love that we all long for, now more than ever. Every time I wear this fragrance, its beautiful florals and musks comfort me with an undeniable feeling of tenderness and hope,’ added Carson.
   Reign On is a fruity fragrance with top notes of lemon confit and drenched bamboo leaves, middle notes of bright jasmine petals, waterlily and butterfly flower, and basenotes of sheer musks, blonde woods and salty moss. The 30 ml eau de toilette spray retails for US$25 and the 256 ml fine fragrance mist for US$9·99.
   One Heart is a woody floral, with top notes of pink pepper and pear blossom, middle notes of lily of the valley, peony and heliotrope, and basenotes of orris, sandalwood and milky musks. Sizes and prices are the same as for Reign On: the eau de toilette for US$25 and the mist for US$9·99.
   They are available through Amazon and select CVS stores. Hashtags for the pair are #RevlonxMeg and #RevlonxSofia respectively.


 


Zalando’s spring 2021 campaign champions body positivity and broadens views on gender

Filed by Lucire staff/March 22, 2021/12.28






Dan Beleiu

Zalando, the online fashion platform HQed in Berlin, has launched its spring 2021 campaign, Here to Stay, championing diversity, inclusion and the empowerment of women, hoping to inspire and encourage people to broaden their views on gender fluidity and body positivity.
   Launched on Sunday, March 21, the campaign has been shot by Dan Beleiu, featuring real-life pairings. Each image has a statement complemented by the sentence, ‘Here to stay,’ e.g. ‘Sustainability. Here to stay,’ or ‘Acceptance. Here to stay.’ There is also an accompanying film directed by Terence Neale and Emilie Badenhorst, featuring dancer and model Luc Bruyere, Yann Horowitz, an openly gay skateboarder, and body positivity advocate, Yolisa Mqoco. The film’s soundtrack is written and produced by queer British rapper Mista Strange, who also appears.
   â€˜This campaign is a celebration of values which are at the core of Zalando, specifically embracing diversity and inclusivity,’ said Barbara Daliri, the company’s senior VP of sales and marketing. ‘These values and the stories of real people matter a lot to us and allow us to engage with our diverse customers. Our values are intrinsic to who we are and how we work: Zalando actively supports an inclusive corporate culture with employees from 130 countries. Last year, we published the Do.Better Diversity and Inclusion Report, laying out our long-term commitment to change towards our employees, partners and customers. This spring initiative further underlines our ambition to be the starting point for fashion for everyone.’
   Anomaly Berlin was the creative agency for the campaign.




 


Chanel promotes 11.12 bag in campaign shot by Inez & Vinoodh

Filed by Lucire staff/March 17, 2021/23.34



Inez & Vinoodh

Chanel has released its The Iconic campaign, starring its 11.12 bag, a reinterpretation of the 2.55 bag created by Gabrielle Chanel in February 1955. The newer bag is the work of Karl Lagerfeld in the 1980s, and features a double-C clasp and a metal chain interlaced with leather. The bag itself is made from lambskin leather as well as grained calfskin, taking materials from Chanel’s ready-to-wear collections. It continues in the Chanel range as a timeless accessory, and is modelled in the campaign by Anna Mouglalis, Rianne van Rompaey, Imaan Hammam, Louise de Chevigny and Zoé Adjani.
   The campaign was photographed by Inez & Vinoodh, who said in a release, ‘The Chanel 11.12 bag is part of your life forever. It is pure perfection in its proportion, simplicity and understated timeless luxury. The five women in this campaign are icons in their own right, they embody the multiple generations that Chanel has touched.’
   â€˜The 11.12 bag is simply Chanel. It is one of the iconic pieces that tells the whole story, with all the elegance of the House. It looks like Chanel. I think its iconic status comes from the simplicity of the shape. If you ask someone to draw a bag, this is the one that comes to mind immediately thanks to its ultimate refinement,’ said Anna Mouglalis.
   â€˜Everybody, since you’re a little girl, knows what the classic Chanel bag looks like. It has such a history. And especially in fashion, every season everything changes so fast, it’s nice to see these classic bags that have been around for so long. Reinterpreted every time, but with the same DNA,’ said Rianne van Rompaey. ‘It’s the most famous bag in the world. There is something of a fairy tale about it.’
   â€˜I think every girl’s biggest dream is to own a Chanel bag. I was able to buy my first Chanel bag when I was 17, and I remember saving so much money for it, it was a mini version of the 11.12, black on black, and I still have it. This bag is just very chic, elegant, very feminine. When I wear it I feel effortless and powerful,’ added Imaan Hammam.
   â€˜The 11.12 bag is the iconic bag par excellence. It is a truly timeless bag, which remains as modern and chic as ever. Fashion evolves but there is always this bag. It adds elegance to every silhouette. I like the idea that I will pass it on to my daughter if I am lucky enough to have one. My mother used to have one, and when I was younger I would steal it from her. At first to play with and then when I started going to parties, it was a source of pride,’ said Louise de Chevigny.
   â€˜This luxury, this savoir-faire, it has always fascinated and touched me,’ said Zoé Adjani. ‘The 11.12 represents Chanel: the double C, the hidden pocket, the small pockets inside. And it suits me: I love to compartmentalize. With all the history it carries inside, it represents more than a bag: it’s like carrying Paris on your shoulder.’

 


Katharina Mazepa, Shannon McMullen, Kelsie Jean Smeby model Guess’s spring ’21 accessories

Filed by Lucire staff/February 8, 2021/10.03




The Guess accessories’ campaign for spring 2021 has been shot by Yasmine Kateb, and features models Shannon McMullen, Kelsie Jean Smeby, and Katharina Mazepa, the former beauty queen and Instagram personality.
   Mazepa says becoming a Guess model has fulfilled a long-held ambition, ‘making my childhood dream come true.’
   She says that the brand’s co-founder and chief creative officer Paul Marciano was responsible for discovering her.
   Rob Sargsyan did the make-up, Esther Vásquez the hair, and Yosh Yañez the styling.
   The women follow in the footsteps of Anna Nicole Smith, Claudia Schiffer and Laetitia Casta, among the models who put the brand on the map.
   Marciano, the youngest of the four brothers who started the label, had been caught up among allegations of sexual assault for some time. Most prominently, in 2015, Kate Upton and four others made allegations, later settled for a total of US$500,000. Marciano announced his resignation as a Guess board member and chief creative officer from Guess in mid-2018, but the company reversed its position in January 2019. Allegations have continued to surface, most recently in the California courts, where the attorney representing the latest accuser noted that they knew of seven other women who have gone on the record against Marciano.

 


Halle Berry fronts Finishing Touch Flawless campaign

Filed by Lucire staff/January 5, 2021/11.28



Academy Award-winning actress Halle Berry leads the campaign for Finishing Touch Flawless, the brand of beauty devices from Church & Dwight, with two commercials, Define and F-Words.
   Both commercials centre around the message of being yourself, embracing who you are, and bringing out the skin’s natural beauty.
   The first commercial promotes Finishing Touch Flawless’s Cleanse facial cleanser and massager; the second its 18 ct gold plated facial hair remover.
   â€˜We have always viewed our tribe, the Flawless customer as diverse, savvy, and fearless, as well as independent and adventurous,’ said Hayley Parisi, Finishing Touch Flawless brand manager. ‘We work to bring these women creative solutions to common hair removal, skin, and beauty problems, and have developed high-quality, easy, and painless beauty devices designed to help every girl be her best version of herself. Our new campaign takes this position head-on and Ms Berry personifies the simplicity of real beauty.’
   The campaign will run through 2021. The Flawless line can be found at www.flawlessbeauty.com. US retailers include Ulta Beauty, Bed, Bath and Beyond, CVS, Rite Aid, Walgreen’s, and Walmart.
   Berry won the Academy Award for best actress for her role in the 2001 film Monster’s Ball. She began her career as a model and was the first runner-up in the Miss USA 1986 pageant.

 


Charlotte Casiraghi named Chanel’s latest ambassador

Filed by Lucire staff/December 21, 2020/23.13

JY&A Consulting: branding backed by real research


Charlotte Casiraghi, the granddaughter of the late HSH Princess Grace of Monaco, and the daughter of Caroline, Princess of Hanover, has been named Chanel’s newest ambassador.
   Casiraghi is no stranger to modelling, having worn Gucci and Yves Saint Laurent professionally. Additionally, she is no stranger to the press, having worked in journalism and publishing. In 2012, Karl Lagerfeld photographed her for the book The Little Black Jacket: Chanel’s Classic Revisited, by Lagerfeld and Carine Roitfeld. She holds a degree in philosophy and is the president of the Rencontres philosophies de Monaco, which she founded, with the aim of celebrating and promoting philosophy. She is also an accomplished equestrienne.
   With the announcement by Chanel, she will appear in the house’s spring–summer 2021 ready-to-wear collection by Virginie Viard, and photographed in Monaco by Inez van Lamsweerde and Vinoodh Matadin. The campaign will be shown on January 1.
   Chanel says that the house, along with Viard and Casiraghi, will unveil a project called Les Rendevous littéraires rue Cambon, which will bring together female writers and actresses, to share their perspectives on their own work or those of other literary figures, during 2021.
   The first event will be held on January 26 at 31, rue Cambon.

 


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