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August 26, 2015

Rafael Nadal launches new Tommy Hilfiger collections, with Chanel Iman, Lake Bell, Constance Jablonski, Hannah Davis

Lucire staff/10.36

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Tennis star Rafael Nadal is the new spokesman for Tommy Hilfiger underwear, as well as a Tailored collection and the TH Bold fragrance. The announcement, with a reveal of the fall 2015 advertising campaign featuring Nadal and shot in his home town of Mallorca, was made at Bryant Park on Tuesday, August 25.
   Joining Nadal and Tommy and Dee Hilfiger were Jane Lynch (Glee), Lake Bell (First Day of Camp), Nat Wolff (Paper Towns), Martha Stewart, Chanel Iman, Constance Jablonski, Sports Illustrated Swimsuit Issue 2015 cover girl Hannah Davis, Noah Mills, Arthur Kulkov, Akin Akman, Mary Alice Stephenson, bloggers Bryanboy, Danielle Bernstein and Sazan Barzani, and Tommy Hilfiger CEO Daniel Greider.
   Some of the celebrities present, including Iman, Jablonski, Davis, Mills, Kulkov and Akman, engaged Nadal in a pop-up tennis tournament at Bryant Park. As each team scored a point in the competition, their opponents had to remove a piece of clothing, eventually revealing the Tommy Hilfiger’s men’s and women’s underwear designs. Lynch and Bell played hosts from the umpires’ seat. Nadal, the 14-time Grand Slam winner, won in three consecutive games.
   Barzani ran a live Periscope feed from the event, while comedian Nate Dern, collaborating with Funny or Die, will reveal a series of videos that take a different perspective of the red carpet Q&As.
   The new underwear designs feature new fits, fabrics and deetails. A new four-way stretch technology and premium fabrics promise comfort and durability, according to the company. The Tailored collection features what it calls ‘sharp silhouettes, modern tailoring and rich textures.’ The TH Bold fragrance for men is described as suiting a wearer who has ‘a competitive nature and effortless self-confidence.’
   â€˜Since I first established my brand 30 years ago, we’ve always brought a unique twist to our designs and our advertising. Today’s event continues our tradition of bold, surprising campaigns and iconic ambassadors that celebrate our brand spirit and resonate with our consumers globally,’ said Hilfiger.
   â€˜I love how this event brings together fashion and sport with Tommy’s signature twist—it was the perfect way to kick-off my partnership with Tommy Hilfiger,’ said Nadal.
   The hashtag for the event is #tommyxnadal.












Will Ragozzino/BFA.com










August 19, 2015

Johnny Depp models Dior Sauvage men’s fragrance, with Australian and NZ release on August 24

Lucire staff/23.59

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News that Johnny Depp is modelling Dior’s new men’s fragrance, Sauvage, has been making the rounds this month, and now the company has announced August 24 as its on-sale date for Australia and New Zealand.
   Unlike his colleague Brad Pitt, who was the rare male face for Chanel No. 5, Depp is targeting his message and good looks at other men—and was chosen to align with the fragrance’s positioning as powerful, fresh, masculine and confident.
   It is Depp’s first time fronting a fragrance campaign.
   The campaign film is directed by Jean-Baptiste Mondino, and expresses the idea of a man leaving the stress of urban life to the beauty of the wilderness and desert, and trusting in the road that takes him there. While there, he encounters a ‘surreal beast’.
   Ry Cooder, playing his slide guitar, provides the soundtrack, accompanied by native American drums.
   François Demachy, Dior’s perfumer, wanted a scent that matched the name, which means wild in French. However, he also had to inject a ‘noble quality’ to the fragrance.
   â€˜To create Sauvage, I used man as my starting point. A strong and unmistakable masculinity. Like the image of a man who transcends time and fashion,’ he said. ‘Sauvage immediately spoke to me. I had the idea of a clear direction, strong statements. It was a stone in the rough that I chiselled and shaped.’
   The scent brings together elemi, frankincense, Sichaun and pink peppers, geranium, vetiver, Vaucluse and Drôme lavender, and patchouli.
   Dior says the new Sauvage is not related to its earlier Eau Sauvage, and is more contemporary; Eau Sauvage, it says, is a ‘timeless classic’. It has a simple, elegant, and dense, dark bottle with a black lacquer cap.
   New Zealand prices are NZ$118 for 60 ml; NZ$165 for 100 ml; Australian customers will pay A$99 and A$140 respectively. Green Cross Health pharmacies, Farmers, Smith & Caughey, Kirkcaldie & Stains, Ballantynes and selected pharmacies will carry the new scent in New Zealand; Dior Perfume and Beauty Boutiques, David Jones, Myer and selected pharmacies will carry it in Australia. It is also available online to Australian customers at David Jones’s and Myer’s websites.

August 12, 2015

Norell New York launches, with Riley Keough fronting Michael Avedon-shot campaign

Lucire staff/15.13

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Norell New York, named for the famed American fashion designer Norman Norell, will be hitting Bergdorf Goodman in New York and Neiman-Marcus throughout the US this month with a range headlined by a limited-edition parfum with a hand-crafted bottle by Baccarat priced at US$1,500.
   The 50 ml parfum is joined by a 100 ml eau de parfum at US$150, a 189 g body cream at US$95, and a 240 ml body oil at US$80.
   Riley Keough fronts the campaign, created by Parlux Fragrances with ad agency Lloyd & Co., and photographed by Michael Avedoon.
   The choices of Keough and Avedon—the grandchildren of Elvis Presley and Richard Avedon respectively—are meant to celebrate both the legacy of Norell and the next generation of American influencers, says the company.
   â€˜We wanted to unite Norell’s strong brand heritage with an elegance that is resolutely modern. Riley Keough and Michael Avedon … [are] both born from enduring legacies and both in command of unique talents for current times,’ said Doug Lloyd, founder and creative director for Lloyd & Co., in a release.
   The new floral fragrance has been created by IFF perfumer Céline Barel, with top notes of galbanum, bergamot, pear and mandarin, mid-notes of jasmine petals, peony, orchid and gardenia, and basenotes of the expensive orris butter, vetiver, sandalwood, vanilla and musk.
   Norell, whose career extended back to silent films, had dressed Marilyn Monroe, Jackie Kennedy and Lauren Bacall, and First Lady Michelle Obama donned a vintage dress of his design in 2010.

July 29, 2015

Classic & Sports Car London Show gets an iconic poster by artist Tim Layzell

Lucire staff/13.55

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Motoring artist Tim Layzell was commissioned to create an artwork for Classic & Sports Car magazine’s inaugural London Show, featuring a Jaguar E-type, Bentley Speed Six and McLaren F1 at Alexandra Palace.
   The iconic sports cars are among those in a public poll for the magazine, where readers are invited to name the ‘Best British Car Ever’. Other cars in the running include the Mini Cooper S, the Range Rover, and Jaguar XKSS. The winner will be revealed at the Show at Alexandra Palace, from October 30 to November 1.
   The Show will also feature over 300 classic cars from world-famous collectors and retailers.
   â€˜It’s a real honour to be asked to produce a one-off piece for this amazing new event,’ said Layzell. ‘With such an incredible line-up of icons on the shortlist for the Best British Car Ever and such a stunning location as Alexandra Palace, this commission has been a motoring artist’s dream. I’m so looking forward to the event; with the experts from Classic & Sports Car behind it, it’s going to be a must-attend show.’
   Layzell’s image will be used on all marketing and promotional material for the event.
   Tickets are available from www.classicandsportscarshow.com.

July 13, 2015

Mila Kunis appears in Gemfields’ new film promoting rubies, directed by Jeff Burton

Lucire staff/15.03

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Actress Mila Kunis, who has promoted her association with Gemfields enthusiastically since becoming its brand ambassador, appears in the company’s new film, directed by Jeff Burton.
   Gemfields, which celebrated a major ruby find in Mozambique last month, continues to promote the gemstones in its latest spot, with Kunis wearing designs by Fabergé, Georg Jensen, Spinelli Kilcollin, Miiori and Gyan of Jaipur.
   The responsibly sourced Mozambican rubies from Cabo Delgado that feature reflect, refract and shimmer in close-ups and in shots where they come into focus, giving them a mysterious effect.
   In a release, the actress said, ‘Working on this film with Gemfields and Jeff Burton was an amazing experience. I was given the opportunity to try and capture the allure and passion that rubies evoke in an unexpected way. I believe it will help to inspire a whole new generation to fall in love with this rarest of gemstones.’
   Burton is a well respected photographer who has worked on campaigns for Tom Ford, Yves Saint Laurent and Céline, among many others, and his work has been exhibited at the Guggenheim Museum in Bilbao and the Barbican Centre in London. It has been published in Vogue Paris, Vanity Fair, Numéro, and The New York Times.
   Gemfields says its Montepuez ruby mune in Mozambique is believed to be one of the largest sources of responsibly sourced rubies in the world.
   The film can be viewed in full at www.gemfields.co.uk/rubies. A version appears below.



July 6, 2015

Soo Joo Park fronts Mimco’s Atomic Ranger campaign

Lucire staff/1.24

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Christian Blanchard

Mimco has chosen 29-year-old model Soo Joo Park as the face of its latest campaign.
   The Australian accessories’ brand’s Atomic Ranger campaign was shot in Melbourne in May by Christian Blanchard, right after Park had appeared on the Chanel catwalk.
   Park, who has been gaining greater attention in the last few years, became a L’Oréal Paris ambassador earlier this year, the first Asian-American to be appointed to a global campaign for the French cosmetics’ giant. She has also represented Chanel and Tom Ford.
   With Mimco, she joins a diverse group of women, including Ajak Deng, Holly Rose Emery, Paris Roberts, Jessica Gomes and Alice Burdeu.
   Mimco managing and creative director Cathryn Wills noted in a release, ‘Mimco believes in women in all their individuality, their strength and their ability to lead, inspire, nurture and educate. Soo Joo Park was a perfect brand fit, who celebrates these values and traits.’



Christian Blanchard

June 9, 2015

Pro surfing champion Sally Fitzgibbons becomes the new face of Piping Hot

Lucire staff/0.52

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Via Sally Fitzgibbons



Courtesy Piping Hot

Celebrating its 40th anniversary this year, Australian fashion and lifestyle brand Piping Hot, with its surf-wear heritage, has announced Sally Fitzgibbons as its new ambassador.
   Fitzgibbons, the new Fiji Pro champion, will appear in the company’s upcoming marketing campaigns.
   She had previously been the youngest World Surfing Tour qualifier in its history in 2008, the youngest surfer to win an Association of Surfing Professionals Pro Junior title at 14, and the first winner of the Australian Open of Surfing. She has won numerous surfing competitions around the world, and her next goal is to win a world champion title.
   â€˜It was important to partner with a brand that shares my passion for surf, health, fitness and an active outdoor lifestyle, and I am really excited about the brand’s potential, both in Australia and around the world,’ said Fitzgibbons in a release.
   Piping Hot has an exclusive retail agreement with Target Australia, including T-shirts, surfboards, swimwear, footwear, beach towels and head wear.
   â€˜Sally will bring a fresh integrity to the brand that we know our customers will love, adding to the already long-standing and positive relationship between Piping Hot and Target,’ said Gillian Ridley Whittle, Director of Womenswear, Lingerie, Footwear and Accessories at Target Australia.

Filed under: fashion, living, Lucire, trend
May 7, 2015

Dakota Johnson, Natalia Tena, Quim Gutiérrez star in Estrella Damm promotional film, directed by Alejandro Amenábar

Lucire staff/12.35

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Top Dakota Johnson, as she appeared in 50 Shades of Grey. Above Natalia Tena, in a still from last year’s Black Mirror Christmas special.

Dakota Johnson, who became a household name after her performance in the movie adaptation of 50 Shades of Grey, is set to star in a promotional film for Estrella Damm, the Spanish beer brand.
   Alcohol marketing is big business—Heineken paid US$45 million for its tie-in to Skyfall, the 2012 James Bond blockbuster, and for Daniel Craig and Bérénice Marlohe to appear in its ad. This time, Johnson, along with Natalia Tena (10,000 Km, Black Mirror: White Christmas, Game of Thrones, Harry Potter and the Order of the Phoenix) and Quim Gutiérrez (Cousinhood, The Last Days), appear in the film, to be directed by Academy Award-winning director Alejandro Amenábar (who won for Mar adentro, or The Sea Inside, starring Javier Bardem; Anglophone audiences may know his earlier work, The Others, starring Nicole Kidman). Amenábar has directed Emma Watson and Ethan Hawke in Regression, which is released this October.
   The advertisement film will première in mid-June. Locations are Ibiza and Barcelona. Johnson plays Rachel, a tourist who arrives at Ibiza and establishes friendships with a group from Barcelona.
   Filming commenced April 29.

Filed under: celebrity, film, living, Lucire
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