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July 30, 2014

Promo image for Cheryl Cole’s Storm Flower fragrance released

Lucire staff/22.03

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The official promotional image for Cheryl Fernandez-Versini’s (formerly Cheryl Cole) new fragrance, Storm Flower, has been released, ahead of its on-sale date of August 27.
   The newlywed Geordie songstress‚ÄĒshe married boyfriend Jean-Bernard Fernandez-Versini earlier in July‚ÄĒsays she had long wanted a fragrance under her name but could not devote time to the project till recently.
   ‚ÄėFor my d√©but fragrance, I wanted to achieve two goals: to create something that both looks beautiful and smells gorgeous. The development process has been really intense but inspirational and I have absolutely loved being so involved in the creative process,’ said Fernandez-Versini.
   Fernandez-Versini’s new fragrance is meant to be refreshing, light, but long-lasting. The perfume opens with fruity notes of mandarin and nectar, leading to a heart of freesia and peach blossom. Basenotes are soft vanilla, white musk and sandalwood.
   The fragrance will be available from the Perfume Shop and Superdrug, priced at ¬£23¬∑50 for 30 ml, ¬£29¬∑50 for 50 ml and ¬£39¬∑50 for 100 ml. Body lotion with glitter and perfumed body bath, with the same notes, will also be available.
   The visual shows Fernandez-Versini’s hand tattoo but not her engagement ring. The photograph was likely shot before her wedding. The bottle itself has the script ‘Storm Flower’ and ‘Cheryl’, and is topped by a flower-shaped cap.

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July 27, 2014

Gal Gadot as Wonder Woman: first official photograph released

Lucire staff/3.45

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Lucire issue 27, with Gal Gadot, photographed by Andrew Matusik.

Director Zack Snyder has revealed the first official image of former Lucire cover girl Gal Gadot as Wonder Woman, in the upcoming film Batman v. Superman: Dawn of Justice, starring Henry Cavill as Superman and Ben Affleck as Batman.
   Gadot, a former Miss Israel who is best known for her role in the Fast and Furious films, takes on the Wonder Woman mantle after a false start under David E. Kelley‚ÄĒhis TV Wonder Woman pilot starring Adrianne Palicki was never aired. On the small screen, Lynda Carter’s portrayal in the 1970s was the best known, and remains the image non-comic book fans have of the character, but there is yet to be a proper big-screen adaptation (even though Superman has had six outings and Batman, in the modern era, has had seven).
   The new film, to be released in two years’ time, is getting its publicity unusually early, but it gives the studio time to build greater momentum for its 2016 release. Warner Bros. is expected to use Dawn of Justice as a springboard for other film series based on the DC Comics characters.

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July 10, 2014

Eva Green previews her Campari 2015 calendar appearance: video and photos

Lucire staff/14.13

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Francesco Pizzo

French actress Eva Green is the face of the 2015 Campari calendar, entitled Mythology Mixology. Campari is teasing the calendar with behind-the-scenes images and a video, featuring Green, announcing the project.
   This 16th edition has been photographed by Julia Fullerton-Batten, an acclaimed fine art photographer, and the first female who has shot a Campari calendar.
   The 12 months celebrate Campari’s history and its best loved classic cocktails. Each month tells the story behind the cocktail, with anecdotes and trivia.
   Campari believes that there has been a classic trend over the last decade, and an interest in history, which the calendar attempts to tap into.
   While some may dispute the presence of a classic trend, Campari has been on the pulse in recent years with its calendars. Notably, in 2008, Jessica Alba appeared in its 10th anniversary edition. Other calendar stars include Salma Hayek, Eva Mendes, Milla Jovovich, Pen√©lope Cruz and Uma Thurman.
   Green, whose Penny Dreadful series is currently netting her headlines in the lead role of Vanessa Ives, came to prominence in Bertolucci’s The Dreamers (2002), and as Bond girl Vesper Lynd in Casino Royale (2006), for which she won a BAFTA. She has recently been seen in 300: Rise of an Empire and will soon be seen in Sin City: a Dame to Kill for.
   ‚ÄėTo work with an iconic worldwide brand such as Campari is an honour and a privilege. There is something very special about this year‚Äôs theme as it strikes a compelling and almost magical balance between the classic and the contemporary. At the root of each image is this rich sense of history behind each of Campari‚Äôs best-loved cocktails but they are presented in a way that is ultra-modern, exuding imagination and style. It‚Äôs a thing of incredible beauty and clearly shows that whilst some of these recipes are over 100 years old, they are still relevant to and adored in today‚Äôs world,’ said Green in a release.
   Fullerton-Benton is known for her series, Teenage Stories (2005), which followed the transition of a teenage girl into womanhood. Campari says that the photos will carry her hallmarks of creative settings, unusual locations and cinematic lighting.
   ‚ÄėCampari has always had an inherent ability to recreate itself and keep the brand image fresh, inspiring and imaginative‚ÄĒa goal I constantly strive towards in my own work, too. This year‚Äôs theme was an interesting challenge, as there was an important job to do in terms of taking historical anecdotes and invigorating them with a modern edge. I‚Äôm confident we managed to strike that delicate balance with this year‚Äôs imagery,’ says Fullerton-Batten.
   Bob Kunze-Concewitz, CEO of Gruppo Campari says, ‘Though there has always been a sense of timelessness around our classic cocktails, we‚Äôve been hearing reports from bartenders all over the world that there has been a surging popularity for classic recipes like the Negroni and the Americano. This year‚Äôs Campari Calendar is designed to celebrate those enduring recipes and the heritage behind them, so we‚Äôre very much looking forward to unveiling it later in the year.’








Francesco Pizzo

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July 4, 2014

Clémence Poésy launches Chloé Love Story at Paris rooftop party

Lucire staff/11.56

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Top Clare Waight Keller, Mélanie Laurent and Clémence Poésy. Above Clémence Poésy.

Coty Prestige has launched its latest fragrance, Chlo√© Love Story, at a rooftop cocktail party on Wednesday at the l’Institut du Monde Arabe, Paris, with actress Cl√©mence Po√©sy the centre of attention as the fragrance’s muse.
   Po√©sy was joined by guests including Rachida Brakni, Maria Jos√©e Croze, G√©raldine Pailhas, M√©lanie Thierry, Karin Viard, Anne Marivin, Hafsia Herzi, Jos√©phine Japy, Jeanne Damas, Jennifer Neyt, and Catherine Baba.
   Jean Mortier, president of Coty Prestige, and Geoffroy de la Bourdonnaye, CEO of Chlo√©, hosted the function, alongside Chlo√© creative director Clare Waight Keller, and M√©lanie Laurent, who directed the TV spot revealed last night.
   The spot features the song ‘Mi Amor’, performed by Vanessa Paradis.
   Christine and the Queens provided live music at the venue, which was decorated with a metallic structure, inspired by the fragrance’s packaging in the shape of a lock-shaped fla√ßon. DJ Nouvelle Vague followed.
   The lock motif has been inspired by the Pont des Arts in Paris, which is decorated with padlocks.
   The event tapped into old-fashioned motifs of Paris, with Citro√ęn 2CVs and a boat on the Seine serving as guest transport.
   The fragrance was developed by Anne Flipo, who had previously worked on Giorgio Armani Acqua di Gioia, Alexander McQueen MyQueen, Donna Karan Woman, and L‚ÄôHomme Yves Saint Laurent. It is her first scent for Coty.
   Chlo√© Love Story features orange blossom, neroli and jasmine stephanotis. It follows the signature Chlo√© fragrance, which is also fronted by Po√©sy in its marketing.
   The eau de parfum will retail from September.












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June 13, 2014

Mini re-creates Goodbye Pork Pie chase scene to launch fourth-generation model

Lucire staff/4.53

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When BMW launched its Mini at the turn of the century, it resisted doing the obvious thing in its marketing: reenacting The Italian Job. Over the years, various retro Mini marketing ideas have, nevertheless, surfaced, such as ‘Minis have feelings, too,’ re-created one Christmas, and for the New Zealand market, BMW is digging in to the Kiwi cultural archives for the fourth-generation version of the car: Goodbye Pork Pie.
   The Geoff Murphy-helmed film, released in 1981, is legendary in New Zealand, and Mini fans around the world know it, too. The chase‚Äďroad trip film sees a yellow Mini 1000 head from north to south, and BMW has decided to re-create one of the scenes for a new promo d√©buting on June 17, starring the latest version of the car.
   New Zealanders who wanted to get a role in the film went to a dedicated Mini website to win a place in the passenger seat, with Wellingtonian Vincent Blake Chilton, 23, getting the prize. Matt Murphy, son of Geoff, directed the new scene, and chose Chilton out of 2,000 entries. Stunt driver Mike Eady put the new Mini Cooper S through its paces around Lake Hawea, with stunt coordinator Harry Dakanalis in pursuit.
   Below is a behind-the-scenes video from the shoot.
   The new Mini, unveiled last November in Oxford and at a star-studded London launch a few days later, starts at NZ$36,200.
   In addition to Goodbye Pork Pie, New Zealand has another cinematic Mini connection: it was where The Italian Job remake, Players, was filmed.



Below A still featuring the original Mini 1000 from the original Goodbye Pork Pie.

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February 23, 2014

Stoneleigh’s Wonder of Nature garden is an urban oasis for Auckland

Lucire staff/11.40

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Stoneleigh will open its Wonder of Nature garden at 89 Quay Street, Queen’s Wharf, Auckland, New Zealand, from February 28 to March 8, 10 a.m. to 10 p.m. daily. It’s a dose of experiential marketing for the New Zealand wine label, bringing urban consumers closer to the brand.
   The suspended garden, designed by Jules Moore, promises to be a ‘multi-sensory experience’. The garden features sounds from the Stoneleigh vineyards in Marlborough, as recorded by Grammy Award-winning artist Paul McLaney. McLaney has reworked them into a unique soundscape. This complements the visual backdrop, giving visitors a sense of being in the vineyards in the summer.
   And what better way to extend the experience than to enjoy Stoneleigh wine in the garden? Winemaker Jamie Marfell (below) invites visitors to enjoy a glass while there. Entry is for 18 and over only.
   For those who cannot get to the garden itself, Stoneleigh has launched its Small Wonder of Nature app, where users can create their own part of nature, customize their photo and upload it to the gallery. All entries will be in to win a Stoneleigh Marlborough experience.

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January 14, 2014

Blend by Jacob’s Creek gives enthusiasts a chance to create their own unique wine

Lucire staff/1.52

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It’s often hard to beat experiential marketing, and Jacob’s Creek knows this. Just like some of the exclusive wine-themed boutiques internationally, Blend by Jacob’s Creek will be open between January 29 and February 15 from 12 p.m. at Takutai Square in Britomart, Auckland, New Zealand, giving customers a chance to blend a wine perfectly matched to their palate. As it’s summer Down Under, it’s a perfect way to connect Jacob’s Creek with summer entertaining.
   A professional winemaker will be on hand to work with both connoisseurs and amateurs to create the blends. The price is $20, and includes a 750 ml bottle of the unique blended wine, complete with personalized label, to take away.
   The base wines on offer are shiraz, cabernet sauvignon, merlot and grenache in the reds, and sauvignon blanc, moscato, chardonnay and pinot gris in the whites. The entire process can take as little as 15 minutes.
   Melissa Butler, Jacob’s Creek’s marketing manager, notes that one can create 548 different wines with the bases. ‘We identified that many people are interested to learn about and appreciate wine, but there‚Äôs so much information out there it can be hard to digest. We think the best place to start is with what you like, because everyone has a unique palate.’
   And for those who can’t be at Britomart for the experience, Jacob’s Creek launches a virtual blend bar, at www.jacobscreekblend.co.nz. It’s not quite the same, but it will allow online enthusiasts to make their own virtual wine blends.

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January 13, 2014

Scarlett Johansson announced as celebrity ambassador for Sodastream

Lucire staff/5.52

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A lot of products have celebrity endorsers these days, but we never expected to see Scarlett Johansson flog Sodastream. But it is official, with the Golden Globe nominee and Tony Award winner announced Saturday as the face of Sodastream, with the first TVC featuring the actress going out during the Super Bowl in the US on February 2.
   The official release says Johansson is already a long-time Sodastream user. CEO Daniel Birnbaum adds that she is ‘a role model for healthy body image and a champion for environmental responsibility, making her the perfect choice for our global ambassador. She truly embodies our brand values and we are honoured to have her join our team.’
   The company is pushing a healthy, independent and environmentally friendly image with its latest marketing, stressing that its soda mixes generally contain two-thirds less sugar and calories than other carbonated beverages. By having a reusable bottle, it reduces the waste from other beverages’ plastic bottles and cans.
   Sodastream says it is ‘confident that in her role as global ambassador, Johansson will help consumers embrace home soda making as the future of the beverage industry.’
   The televised Super Bowl match reaches some 100 million viewers.
   Johansson is no stranger to celebrity endorsements: she signed up with Dolce & Gabbana in 2009, and appeared in a Martin Scorsese-directed film for Dolce & Gabbana, alongside Matthew McConaughey last year. She has also fronted for Calvin Klein, Mango, L’Or√©al, and Louis Vuitton.

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