Shiseido’s Joico brand has teamed up with artist Bella Pilar, who will create a series of illustrations through 2014 promoting its milestone events, hair care products and accessories.
   Pilar’s illustrations will be seen through Joico’s website, banners, PR and social media, promoting its breast cancer awareness initiatives, holiday collections and other special occasions. They will appear on marketing collateral including Iphone cases, tote bags, sunglass and make-up cases, point-of-sale signage and other items.
   Joico calls Pilar, ‘An artist with a rich imagination,’ with artwork that depicts ‘whimsical women who evoke a fashion-forward and inspirational ethos.
   ‘Bella’s characters are widely known for their style, joie de vivre and refinement—a perfect fit for a hair care brand known for their head turning artistic skills. Her artwork has wide appeal to today’s beauty aficionados, which is what makes this partnership a natural fit for the brand.’
   Damien Carney, international artistic director for Joico, says, ‘Bella’s work is exquisite, exotic, sassy, coy, fun, and fresh all in one. She has a magnetic energy that pulls people in through her signature designs. She will play an integral role in making this campaign memorable and wildly successful.’
   Pilar says, ‘I knew that creating art would be a part of my life forever, but I feel honoured that it has led me down such an amazing path to opportunities like this collaboration … I look forward to finding new inspiration and taking artistic cues from the brand throughout this partnership.’

L’Oréal Paris has announced that model Lara Stone, 29, has joined its family of “signature faces”, with the French cosmetics company calling her a modern-day Bardot and an “anti-model” who stands out among the crowd.
   Cyril Chapuy, L’Oréal Paris’s international managing director, calls Stone ‘a true modern icon. Her sensual beauty, her edginess, and her rebelliousness contribute to a strong, talented woman. And yet she remains incredibly sincere, real, sensitive and funny. I love her iconoclastic style, which stands out among the collections. We are delighted to welcome this exceptional young Mum to the brand.’
   Stone was born to an English father and a Dutch mother, and was discovered at the age of 12 during a family holiday. In 2006, her career took off when she was chosen to model for Givenchy. She has appeared on the haute couture catwalks for Chanel, Prada, Louis Vuitton, Marc Jacobs, Lanvin and Fendi. She had also signed an exclusive contract with Calvin Klein and was even the subject of her own issue of Vogue Paris.
   In a release, Stone says that L’Oréal Paris ‘is a brand that has always known that beauty and personality are inseparable.’
   She gave birth to a son in May. Stone is married to the comedian David Walliams.
   She will model make-up, hair care and hair colouring, says the company.
   Other current L’Oréal Paris faces include Beyoncé Knowles, Doutzen Krœs, Eva Longoria, Laetitia Casta, Freida Pinto, Julianne Moore, Hugh Laurie and Jane Fonda.

Photographer and filmmaker Peter Lindbergh has created the promotional video for Zilli, a family-owned menswear label in France.
   The campaign, which the label originally featured in May, is for the brand’s autumn–winter 2013–14 collection and features Aaron Young, wearing clothing and accessories, including jewellery, eyewear and shoes, from the label.
   The company informed Lucire and other media of the accompanying video this week. It can be viewed at www.zilli.fr/campagne-2013-2014/.
   Young is described by Zilli as ‘the young prodigy of the New York art scene.’ The campaign was shot in Paris, with art direction by Magnus Naddermier.
   Zilli says its claim to fame is the luxury leather jacket, which has been a reference for its other designs since. The campaign plays on this, focusing on the details of a Zilli jacket and lighting it slowly.
   Lindbergh began working for Vogue in the late 1970s after moving to Paris, and was the first to shoot a cover for Anna Wintour after she was made editor-in-chief in 1988.

Ruby’s mini-collection, entitled Magic Hour, is perfect for those winter parties and a great injection of colour into your wardrobe.
   Classic Breton-stripe T shirts and flirty print dresses and blouses make up the collection. Our favourites are the Magic Hour Bloom baby doll, with its winter floral pattern. This, paired with tights and fun heels, is the perfect little dress for any cocktail or winter wedding, while the Minnie blouse is perfect office-wear, with its flirty ruffles and playful polka dots injecting fun into your work or casual weekend outfit.
   To mark the collection’s arrival in stores this Friday (June 7), Ruby has collaborated with director Isobel Dryburgh on a short film, which captures side-tracked youths meandering along in the wilderness.—Sopheak Seng, Fashion and Beauty Editor

Above Gisèle Bündchen, who has returned to model for H&M, first appeared in 2000 for the company’s summer swimwear.

In a few weeks’ time, Forbes will release its table of the world’s top-earning models for June 2012 to June 2013.
   Lucire didn’t report on the numbers last year, but if we did, we would have noticed that Heidi Klum disappeared from the league tables, after being in a consistent second place for years. Forbes had taken her off the list, saying that she was more a businesswoman than a model. It’s not entirely fair, since Klum, 40, still models (granted, they are usually products she is associated with), and we estimate her earnings are still in the eight figures.
   Natalia Vodianova shot up into third, more than doubling her 2011 figure. Miranda Kerr was back in the top 10 after having a baby, while Lara Stone’s number dropped with her pregnancy (she became a Mum in May).
   But can we make a call on the rankings, just looking at the trends and how much coverage the models have received in our pages?
   There’s no doubt that Gisèle Bündchen will remain top dog. Her earning figure was at $25 million for 2009 and 2010, and a whopping $45 million for the past two years. We haven’t seen Bündchen as much in the last year, but she has inked deals with H&M (which is securing big names with Donald Schneider on its team) and C&A.
   Kate Moss will secure second place. St Tropez has been her most recent gig, though figures were not reported at the time. Moss still gets headlines, so she’ll either be in the high seven figures, but we think she could head into the low eights again.
   Adriana Lima has traditionally followed Moss, but Natalia Vodianova overtook her by $1·3 million in 2012, getting to $8·6 million over Lima’s $7·3 million. That was helped with her contracts with Guerlain and Etam (she helps design her own lingerie collection there, à la Elle Macpherson), a deal with Russian retailer Centro, and continuing to walk the catwalk for some major labels. So the Vodianova–Lima ordering from 2012 is likely to be preserved.
   Doutzen Kroes is getting plenty of attention in our pages, propelled in part through her contract as a L’Oréal Paris face. She netted just under $7 million last year, and it’s going to be a toss-up between her and Alessandra Ambrosio for 2013 for fifth place, both of whom rank similarly in terms of mentions here. Kroes was missing in the top 10 in 2011 due to her pregnancy but has pipped Ambrosio twice since 2009—but only by $300,000–$500,000. We’re making a call that the order’s going to stay the same for fifth and sixth, too.
   Karlie Kloss should be up there in 2013. People with Money puts Kloss’s net worth at $275 million but in terms of annual earnings, the number is bound to be lower. We’re putting the value of the Cover Girl cosmetics and Christian Dior contracts, her fashion and perfume lines, walking for many top names, and her new Victoria’s Secret ‘Angel’ role in the seven figures, and our bet is that she’ll find herself in seventh.
   Miranda Kerr would, consequently, get bumped down one place, but her earnings should stay within the $4 million–$5 million region. That leaves Carolyn Murphy and Candice Swanepoel from last year’s tables, models who have typically been in the $3 million club. Murphy has not been searched for much here, nor has she merited much mention, so we wonder where she will be ranked. We’re thinking Swanepoel might pip Murphy this year, with her continuing Victoria’s Secret and other contracts.
   Emanuela de Paula has not made much headway since getting into 11th place in 2009, which continues to suggest that globally, Caucasian models tend to have it easier at this point.

Swedish brand Lindex, owned by the Stockmann group in Finland, has launched the last part of its summer 2013 campaign, starring Penélope Cruz.
   The first part, which broke on April 15, saw Cruz in Hollywood mode, playing on her Oscar-winning persona. The second part of the campaign, announced at the end of April, had the actress in a relaxed home environment.
   The third and final part conveys a beachy, outdoors feel as Lindex pushes beach tunics, striped tops, shorts and maxi dresses.
   They hit Lindex stores, on- and offline, on May 20.
   In a release, Nina Starck, design manager at Lindex, says, ‘This is “the” holiday collection! We have continued the popular modern preppy style with a playful twist for our Holly & Whyte collection this summer. And I am convinced that it will be just as well appreciated by our customers as the earlier collections from Holly & Whyte.’
   The colour palette includes white and navy, along with red, green, orange and neon colours. Stripes and paisley patterns also feature, according to the company.
   Cruz won an Academy Award for best supporting actress in the 2008 Woody Allen film, Vicky Cristina Barcelona. Lindex currently has around 400 stores, including in Russia and the Middle East.

A Lucire special promotion

Many of our female readers are already sold on ASOS, so it’s great to see the online retailer give the men some consideration.
   It’s started on an item of clothing that most men should have no trouble ordering online: denim. The two new videos promoting the ASOS Menswear Denim range—which has over 600 styles—are cheeky and should appeal to most men. It’s asking men to send them challenges, and ASOS will respond to the best ones using items from the range.
   The first video is a humorous look at how one can become a drummer—with ASOS skinny jeans, of course—while the second, on how to save a football team from relegation, requires ASOS denim shorts.
   Netizens are asked to submit a challenge to ASOS at its Twitter account at ASOS_Menswear, hashtagging denimchallenge, or via an email form at the end of its videos.
   Challenges could include a request for help to meet a girl, or freezing jeans, as the company.
   ASOS says it will reply back to the best challenges, each using a product from its denim line.
   The idea behind the humorous campaign is to spark a conversation.
   ASOS has also launched a competition to tie in with the campaign, opening the morning of May 10, and closing at 4.30 p.m. BST. The winner is the one who Tweets the best denim challenge, as determined by the judges—with humour and imagination the two criteria they are looking for. The winner takes home a denim item of their choice. Full rules can be found at ASOS’s website.
   ASOS was founded in 2000 in the UK, and was floated on the AIM at the London Stock Exchange the following year. It now carries over 50,000 branded and own-label lines, with 1,500 new product lines being introduced each week.

Post sponsored by ASOS

Finnish-owned label Lindex has released imagery from the second push for its spring 2013 season, featuring actress Penélope Cruz.
   The first part of the campaign, which showed Cruz in casual and red-carpet settings, broke on April 24.
   This latest campaign sees Cruz wearing her favourite items in a home environment.
   The company says this part of the collection has a Latino inspiration, with neutral colours (khaki, black, grey, white) offset by pepper green and mandarin red. The patterns include animal and jungle prints, fringes and tie-dyes.
   There are the usual staples of dresses, singlets and shorts. Lindex’s design manager, Nina Starck, gives the example of shorts, knitted top and a bikini underneath for a boho-chic look.
   To emphasize a retro feel, Cruz can be seen in one image posing next to a turntable with an LP.
   This latest part of the Lindex spring collection hits stores, online and offline, on May 6.
   Cruz won an Academy Award for best supporting actress in the 2008 Woody Allen film, Vicky Cristina Barcelona. News of the Lindex spring campaign breaking first surfaced on April 15.
   While a Swedish-originated brand, Lindex was acquired by the Finnish retailer Stockmann in 2007. It currently has around 400 stores, including Russia and the Middle East.