Online retailer Swimsuitsforall, which specializes in superior, well fitting swimwear for curvy women, has launched its summer campaign, hashtagged #MySwimBody.
Modelled by Sports Illustrated 2016 Swimsuit Issue cover girl Ashley Graham, activist and model Philomena Kwao, 56-year-old silver fox Nicola Griffin, photographer and mother Jessica Lavoie, and professional athlete and Olympian Amanda Bingson, the campaign kicks off with a video, designed to make women feel empowered, removing the dread many feel when shopping for swimwear.
Swimsuitsforall wants to encourage women to share a photo of themselves on social media with the #MySwimBody hashtag, proudly showing off their curves, challenge a friend to do the sameâ€”with the aim of having 10,000 women take up the cause, regardless of their shape, age or size.
Graham said in a release, ‘I love bikini season, and I hope the #MySwimBody movement helps every woman feel confident and sexy this summer. I’ll be sharing selfies of my swim body all season long and hope that women across the country feel inspired to do the same.
â€˜Beauty is beyond size, and we are calling on women everywhere to embrace their curves, especially at the beach or by the pool.’
â€˜This is the summer of #MySwimBody, when we are encouraging all women to let go of their inhibitions and lose the cover up at the beach,’ said Moshe Laniado, CEO and president of Swimsuitsforall. ‘Swimsuitsforall celebrates all different body types and we’re so proud to once again be leading a movement that inspires women everywhere to feel confident and comfortable in a swimsuit this summer.’
In the spirit of PETA’s earlier campaigns featuring celebrities who would rather go naked than wear fur, German actress Katrin HeÃŸ has posed nude to promote a vegan diet.
HeÃŸ has long been public about her love of animals, running a prize draw last year for a rescue dog.
Last week, HeÃŸ teased fans on her Facebook and Instagram, saying that she would be posing for PETA Deutschland. The German arm of the worldwide anti-animal cruelty group revealed her promotional image today.
HeÃŸ said, ‘My choice to be vegan is not a trend, but a conscious decision for me and my love of animals. Since I do not eat animal products any more, I look at my surroundings very differently. For example, I finally understand that not only dogs, but cows and pigs, are sentient individuals â€¦ Every animal has the right to a happy and full life.’
PETA Deutschland notes that 800 million animals are slaughtered or die in Germany alone for the meat, dairy and egg industries, and thousands of millions of fish suffocate on the decks of fishing boats or are crushed in nets.
It refers German visitors to its Veganstart website, www.veganstart.de.
The promotional image was shot by photographer Marc Rehbeck. Make-up was by Emile van Tile, using Paul Mitchell products.
The shoot’s release, along with a behind-the-scenes video, coincides with the return of HeÃŸ in RTL’s Alarm fÃ¼r Cobra 11: die Autobahnpolizei TV show, which celebrated its 20th anniversary in March. It will reach its 300th episode in 2016, although its 291st was promoted as the 300th by the network.
In anticipation of the anniversary, the network over-enthusiastically removed fan videos that it did not even own from a Facebook group last month, under penalty of perjury.
HeÃŸ joins celebrities such as Christy Turlington, Pamela Anderson, Charlotte Ross, Tamara Ecclestone, Christian Serratos, and Eva Mendes in posing nude for PETA.
Olivia Wilde is the face of H&M’s Conscious Collection, and promoted it in New York last week alongside her friend Barbara Burchfield.
She wore a lace skirt and matching blouse from the range, complemented by a Balenciaga leather jacket.
Wilde and Burchfield co-founded Conscious Commerce, which she discusses in our video below. Her venture encourages companies to work in sustainability into their day-to-day operations, and says that H&M is a good ally, a company that proves that one does not need to sacrifice style for nobler aims.
On a related note, H&M today (April 11) launches its campaign for World Recycle Week 2016, with a video entitled ‘Rewear It’, featuring British performer M.I.A., who also composed the song exclusively for the company.
The video encourages people to recycle old or unwanted clothes. The Swedish giant says M.I.A. ‘personifies the conscious consumer with a social awareness.’
Aaron Sillis choreographed the video, which runs for 3 minutes, 37 seconds and features a cast of music and dance artists and allies in sustainability, shot all over the world.
H&M aims to collect 1,000 tonnes of unwanted or worn-out garments from its customers worldwide, through its 3,600 stores. It is part of the company’s goal to close the loop in fashion, recycling unwanted garments to create textile fibres for new products.
â€˜World Recycle Week is about embracing important environmental issues such as the landfills, and highlighting a global movement,’ she says.
Above Actress Lucy Liu in Cusco, Peru, in the Unicef-supported community of Huancarani.
Bruno Magli’s women’s shoes will return for the autumnâ€“winter 2016â€“17 season, with actress Lucy Liu as its spokeswoman.
The relaunch is taking place under Marquee Brands, which acquired Bruno Magli in January 2015.
Although the brand is now headquartered in New York, design and production continue in Bologna, with Marquee promising that the new range will feature the expected Bruno Magli signature, ornamentation and detailing, in leather, patent leather, and calf suede. The new collection will tap into the firm’s archives for inspiration. Prices will begin at US$450 for a basic pump, with a high boot retailing for c. US$1,100.
One of the styles will be named for Liu, who has announced that she will donate a portion of the proceeds from sales to Unicef, for whom she has been an ambassador since 2004.
â€˜I am honoured to partner with Bruno Magli on its women’s collection and the creation of the Lucy Shoe,’ said Liu in a release. ‘The opportunity to creatively explore my lifelong love of shoes with a brand I respect and admire is a dream opportunity. I hope everyone enjoys this shoe as much as we enjoyed designing it.’
While London Fashion Week catwalk videos play on our home page and at Lucire TV, we have a little more from Belstaff, which showed its autumnâ€“winter 2016â€“17 collection at One Marylebone by Regent’s Park.
Its Polar Pioneer collection takes inspiration from Edith ‘Jackie’ Ronne’s pioneering 1947 Antarctic expedition. Arctic solo expedition pioneer Christina Franco was special guest at the collection’s showing.
Belstaff’s autumnâ€“winter look is heavy, raw and tough, with inspirations from snowy, rocky Antarctic landscapes and Inuit dress. Black and red leather, fur lining and patchwork feature.
In a release, Belstaff’s vice-president of women’s design, Delphine Ninous, notes, ‘We were inspired by female pioneers venturing into the earth’s bleakest locations.
â€˜Protection from the elements, warmth and comfort are key, as are the stylistic influences derived from these lands and the animals and people inhabiting them.’
Grabbing more headlines was its collaboration with actress Liv Tyler, who is a Belstaff ambassador.
The Liv Tylerâ€“Belstaff capsule collection showed alongside the main autumnâ€“winter one, but was displayed on mannequins rather than live models. Tyler worked closely with Ninous on the collection.
â€˜I wanted to express strength through outerwear and leather alongside a more feminine sensual side through the softer materials of shearling and silk, and via my fitted silhouettes,’ said Tyler. ‘It is a true amalgam of masculine and feminine. These are the 12 key items every woman should have in their closet.’
Promoting the capsule collection was a promotional film called Falling up, which features Tyler retracing the footsteps of Amelia Earhart, who was one of the first women dressed by Belstaff. Tyler also serves as executive producer.
Guest for the capsule collection was pilot Tracey Curtis-Taylor, who did a solo flight with her vintage biplane from the UK to Australia, following the path of Amy Johnson. Belstaff notes that it also dressed Johnson. Falling up follows Belstaff’s earlier Outlaws, which starred David Beckham.
The capsule collection goes on sale in September.