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April 16, 2016

Actress Katrin Heß the latest to pose nude for PETA, promoting veganism

Lucire staff/12.46


Marc Rehbeck/PETA


Courtesy Katrin Heß via Instagram

In the spirit of PETA’s earlier campaigns featuring celebrities who would rather go naked than wear fur, German actress Katrin Heß has posed nude to promote a vegan diet.
   Heß has long been public about her love of animals, running a prize draw last year for a rescue dog.
   Last week, Heß teased fans on her Facebook and Instagram, saying that she would be posing for PETA Deutschland. The German arm of the worldwide anti-animal cruelty group revealed her promotional image today.
   Heß said, ‘My choice to be vegan is not a trend, but a conscious decision for me and my love of animals. Since I do not eat animal products any more, I look at my surroundings very differently. For example, I finally understand that not only dogs, but cows and pigs, are sentient individuals … Every animal has the right to a happy and full life.’
   PETA Deutschland notes that 800 million animals are slaughtered or die in Germany alone for the meat, dairy and egg industries, and thousands of millions of fish suffocate on the decks of fishing boats or are crushed in nets.
   It refers German visitors to its Veganstart website, www.veganstart.de.
   The promotional image was shot by photographer Marc Rehbeck. Make-up was by Emile van Tile, using Paul Mitchell products.
   The shoot’s release, along with a behind-the-scenes video, coincides with the return of Heß in RTL’s Alarm für Cobra 11: die Autobahnpolizei TV show, which celebrated its 20th anniversary in March. It will reach its 300th episode in 2016, although its 291st was promoted as the 300th by the network.
   In anticipation of the anniversary, the network over-enthusiastically removed fan videos that it did not even own from a Facebook group last month, under penalty of perjury.
   Heß joins celebrities such as Christy Turlington, Pamela Anderson, Charlotte Ross, Tamara Ecclestone, Christian Serratos, and Eva Mendes in posing nude for PETA.

April 14, 2016

Gwyneth Paltrow stars in Tous’s fourth instalment of Tender Stories, promoting its spring–summer jewellery

Lucire staff/4.16



Gwyneth Paltrow stars in the fourth instalment of Tous’s Tender Stories, promoting its spring–summer 2016 jewellery collection.
   The Spanish-headquarted firm alerted non-Spanish media to the new film earlier this week, although it had been uploaded to YouTube the week before.
   The film has been created by SCPF, the Spanish creative agency.
   Paltrow, playing Alice, starts each day and hears a male voice, but he is not seen with her. Is she hearing a spirit? Is it her conscience talking to her?
   Without spoiling the ending, this latest instalment in Tous’s Tender Stories campaign is about how distance can be bridged when a loved one is far away.
   It does leave us with a few questions—watch the video to find out.
   Víctor Carrey of Puente Aéreo Films produced the film, as with earlier entries in the campaign.

April 11, 2016

H&M launches M.I.A.’s ‘Rewear It’ to mark World Recycle Week; Olivia Wilde supports Conscious Collection

Lucire staff/10.27



Max Larsson

Olivia Wilde is the face of H&M’s Conscious Collection, and promoted it in New York last week alongside her friend Barbara Burchfield.
   She wore a lace skirt and matching blouse from the range, complemented by a Balenciaga leather jacket.
   Wilde and Burchfield co-founded Conscious Commerce, which she discusses in our video below. Her venture encourages companies to work in sustainability into their day-to-day operations, and says that H&M is a good ally, a company that proves that one does not need to sacrifice style for nobler aims.
   On a related note, H&M today (April 11) launches its campaign for World Recycle Week 2016, with a video entitled ‘Rewear It’, featuring British performer M.I.A., who also composed the song exclusively for the company.
   The video encourages people to recycle old or unwanted clothes. The Swedish giant says M.I.A. ‘personifies the conscious consumer with a social awareness.’
   Aaron Sillis choreographed the video, which runs for 3 minutes, 37 seconds and features a cast of music and dance artists and allies in sustainability, shot all over the world.
   H&M aims to collect 1,000 tonnes of unwanted or worn-out garments from its customers worldwide, through its 3,600 stores. It is part of the company’s goal to close the loop in fashion, recycling unwanted garments to create textile fibres for new products.
   â€˜World Recycle Week is about embracing important environmental issues such as the landfills, and highlighting a global movement,’ she says.

April 8, 2016

Hannah Ferguson in a Triumph-ant return, with spot aimed at new mothers

Lucire staff/3.26




Hannah Ferguson returns in a sequel to Triumph’s earlier animated promotion, Find the One. Find the One, Again sees the Sports Illustrated Swimsuit model in both live and cartoon forms, this time following her character after giving birth to her first child.
   Two new characters, Luna and Jade, make their début, with the premise being similar, although aimed at new mothers.
   Triumph says the new promotion helps women reclaim their shape and finding a perfectly fitting bra, and as with last year’s promotion, it is done with a fun, entertaining approach.
   The animation sees Hannah finding life overwhelming and her body confidence affected by the birth, and Luna and Jade encouraging her to find herself again.
   The new product being pushed is Triumph’s Magic Boost, with three bras, Push-Up, Lift-Up and Shape-Up.
   The score is by Tony Award winner Jason Robert Brown, performed by a professional orchestra and choir, with lead vocals by Broadway singers J. Elaine Marcos, Ta’rea Campbell, Betsy Wolfe and Leslie Kritzer. It was recorded at Avatar Studios in New York.
   The spot broke earlier this week on German TV, and will next be seen in Italy and Portugal (April 10), Switzerland (April 11), Poland (April 21) and Denmark (May 2).

February 23, 2016

Bruno Magli returns for autumn 2016, with Lucy Liu as brand ambassador

Lucire staff/6.27


US Fund for Unicef

Above Actress Lucy Liu in Cusco, Peru, in the Unicef-supported community of Huancarani.

Bruno Magli’s women’s shoes will return for the autumn–winter 2016–17 season, with actress Lucy Liu as its spokeswoman.
   The relaunch is taking place under Marquee Brands, which acquired Bruno Magli in January 2015.
   Although the brand is now headquartered in New York, design and production continue in Bologna, with Marquee promising that the new range will feature the expected Bruno Magli signature, ornamentation and detailing, in leather, patent leather, and calf suede. The new collection will tap into the firm’s archives for inspiration. Prices will begin at US$450 for a basic pump, with a high boot retailing for c. US$1,100.
   One of the styles will be named for Liu, who has announced that she will donate a portion of the proceeds from sales to Unicef, for whom she has been an ambassador since 2004.
   â€˜I am honoured to partner with Bruno Magli on its women’s collection and the creation of the Lucy Shoe,’ said Liu in a release. ‘The opportunity to creatively explore my lifelong love of shoes with a brand I respect and admire is a dream opportunity. I hope everyone enjoys this shoe as much as we enjoyed designing it.’

February 22, 2016

Video: Belstaff’s autumn–winter 2016–17 at London Fashion Week, including Liv Tyler collaboration

Lucire staff/0.13



Nick Harvey

While London Fashion Week catwalk videos play on our home page and at Lucire TV, we have a little more from Belstaff, which showed its autumn–winter 2016–17 collection at One Marylebone by Regent’s Park.
   Its Polar Pioneer collection takes inspiration from Edith ‘Jackie’ Ronne’s pioneering 1947 Antarctic expedition. Arctic solo expedition pioneer Christina Franco was special guest at the collection’s showing.
   Belstaff’s autumn–winter look is heavy, raw and tough, with inspirations from snowy, rocky Antarctic landscapes and Inuit dress. Black and red leather, fur lining and patchwork feature.
   In a release, Belstaff’s vice-president of women’s design, Delphine Ninous, notes, ‘We were inspired by female pioneers venturing into the earth’s bleakest locations.
   â€˜Protection from the elements, warmth and comfort are key, as are the stylistic influences derived from these lands and the animals and people inhabiting them.’
   Grabbing more headlines was its collaboration with actress Liv Tyler, who is a Belstaff ambassador.
   The Liv Tyler–Belstaff capsule collection showed alongside the main autumn–winter one, but was displayed on mannequins rather than live models. Tyler worked closely with Ninous on the collection.
   â€˜I wanted to express strength through outerwear and leather alongside a more feminine sensual side through the softer materials of shearling and silk, and via my fitted silhouettes,’ said Tyler. ‘It is a true amalgam of masculine and feminine. These are the 12 key items every woman should have in their closet.’
   Promoting the capsule collection was a promotional film called Falling up, which features Tyler retracing the footsteps of Amelia Earhart, who was one of the first women dressed by Belstaff. Tyler also serves as executive producer.
   Guest for the capsule collection was pilot Tracey Curtis-Taylor, who did a solo flight with her vintage biplane from the UK to Australia, following the path of Amy Johnson. Belstaff notes that it also dressed Johnson.
   Falling up follows Belstaff’s earlier Outlaws, which starred David Beckham.
   The capsule collection goes on sale in September.

January 11, 2016

Derek Zoolander promotes Fiat 500X in advance of Zoolander 2

Lucire staff/3.46



Ben Stiller’s Derek Zoolander alter ego, returning to cinemas on February 12 in Zoolander 2, 15 years after the original, advertises the Fiat 500X crossover in a TV campaign that broke during the Golden Globes’ telecast yesterday.
   While the first spots were 60 seconds, 30-second spots break today on US television. The campaign will also reach digital and social media.
   The campaign has been directed by Jeff Mann, who executive-produces Zoolander 2. Background music is Frankie Goes to Hollywood’s ‘Relax (Don’t Do It)’, and Zoolander adopts his ‘Blue Steel’ pose when he sets off a traffic camera. The campaign was created in partnership with Trailer Park.
   The Fiat 500X is Fiat Chrysler’s latest entry in the 500 family, which was revived in 2007. Built on the larger Fiat Punto platform, the 500X is, for the North American market, an all-wheel-drive crossover that adopts the retromodern looks of the 500 supermini, which in turn paid tribute to the 1957, rear-engined nuova 500. Other markets receive a front-wheel-drive 500X model.
   â€˜Joining forces with Paramount Pictures and Zoolander No. 2 allows us to align the Fiat 500X with a pop culture moment through one of this year’s most anticipated films,’ said Olivier François, chief marketing officer and Fiat’s global brand head.
   â€˜We are thrilled for Derek Zoolander fans around the world to finally see the result of our year-long collaboration with the Fiat team on a campaign so perfectly in sync with his character,’ commented LeeAnne Stables, president of Worldwide Marketing Partnerships at Paramount Pictures. ‘These Fiat spots are a hilarious reminder of the fun that audiences will have when the movie releases next month.’
   Last March, Stiller as Zoolander and Owen Wilson, in his Zoolander role as Hansel, walked the Valentino runway during the autumn–winter 2015–16 collections in Paris.
   Zoolander 2 is directed by Stiller, and sees the return of Wilson. Will Ferrell, Penélope Cruz, Kristen Wiig, Fred Armisen, Milla Jovovich, Christine Taylor, Justin Theroux and Kyle Mooney also star. The film is written by Theroux, Stiller, Nick Stoller and John Hamburg. Stiller, Stuart Cornfeld, Scott Rudin and Clayton Townsend produce.

January 4, 2016

Karlie Kloss to model Topshop’s spring–summer 2016 campaign

Lucire staff/9.00




Tyrone Lebon

Karlie Kloss, who has endorsed brands as diverse as Lindex and Victoria’s Secret, will helm the Topshop spring–summer 2016 campaign, which launches globally today.
   The campaign sees Karlie model the spring–summer collection in images shot in New York by London-based photographer Tyrone Lebon, styled by Topshop creative director Kate Phelan.
   Phelan noted in a release, ‘It is thrilling to have Karlie back, eight years after her first modelling job and first Topshop campaign alongside Jourdan Dunn. She is the ultimate Topshop girl and modern super—a world-renowned fashion figure, businesswoman, entrepreneur and philanthropist who will resonate with our global customers through her many talents, ambitions and passions.’
   Among the Chicago-born, St Louis-based model’s ventures are Karlie’s Kookies, a range of gluten-free cookies launched with chef Christina Tosi, with some proceeds to underprivileged children and young American fashion designers, and Kode with Karlie, which funds 21 girls from 11 US states to take full-time software engineering courses.
   Kloss has also modelled on 34 Vogue covers and campaigns for Dior and Marc Jacobs.
   On her first Topshop campaign, Kloss recalled, ‘One of my first modelling jobs was my Topshop campaign eight years ago. My grandmother brought me over from St Louis. I was young and shy and super nervous to be on set of Topshop. Luckily I was shooting with Jourdan Dunn and we became overnight best friends. I think she had me in stitches the whole time we were shooting.’














Tyrone Lebon

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