L’intelligence artificielle a beaucoup fait parler d’elle, mais elle est loin d’être une solution pour les marques de mode. Jack Yan va au-delà du battage médiatique […]
Travailler d’abord, chatter ensuite
March 17, 2023/11.02
Tag: marketing
/11.02
Artificial intelligence has been in the news a great deal, but it’s far from being a solution for fashion brands. Jack Yan looks beyond the hype […]
In brief: Takashi Murakami for Hublot; Ruby shows Symphony; Shonda Rhimes leads St John campaign
March 16, 2023/3.28
Lola Cristall attends the launch of Hublot’s latest collaboration; Ruby drops the first of its autumn 2023 collection; and Shonda Rhimes leads a campaign centred around women’s empowerment […]
Emily Ratajkowski is the new face of Viktor & Rolf’s Flowerbomb
January 18, 2023/9.57
The well known model, actress and author enters her first collaboration with the Viktor & Rolf brandLucire […]
November 14, 2022/10.22
Le monde de la mode parle encore de phénomènes virtuels, mais les méthodes traditionnelles vont tenir la distance, écrit Jack Yan […]
/10.08
The fashion world is still talking about virtual phenomena but traditional methods are going to last the distance, writes Jack Yan […]
Stefan Engeseth proposes a swimsuit idea for Gymshark
September 14, 2022/18.29
The creative futurist and author says Gymshark could have a swimwear range with a shark print—and goes further on how the company could promote it, while helping the planet’s ecosystem at the same time […]
Emma Watson fronts and directs Prada’s new-fragrance campaign film
August 18, 2022/18.54
The actress, activist, and UN Women goodwill ambassador makes her directorial début in her first collaboration with Prada […]
FKA Twigs is the face of Viktor & Rolf’s new Good Fortune fragrance
June 21, 2022/11.16
Follow-up to Flowerbomb sees the pop star create a new soundtrack that’s being launched along with the fragrance […]
Rianne van Rompaey, Blesnya Minher, Pan Haowen front Chanel spring ’22 eyewear campaign
April 20, 2022/11.07
Chanel’s spring–summer 2022 eyewear campaign, fronted by Rianne van Rompaey, Blesnya Minher, and Pan Haowen, has been shot by Karim Sadli in black and white. The campaign comprises six images, showing the principal categories of the designs: classic, retro, square, rectangular, and aviator. Customers can choose between sunglass and optical. The double-C motif is […]
