Lucire
The global fashion magazine March 29, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

New Puma × Liberty collection celebrates female empowerment, with authentic voices

March 15, 2022/13.19

  Earlier this year, we brought you news of Liberty’s collaboration with Specsavers; now the famed design house and department store has teamed up with Puma for a second capsule collection. The campaign uses real, strong, empowered women: Deba, a model and activist of Kurdish heritage; Ami Evelyn Hughes, founder of cult art magazine Gut; […]

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Romeo Beckham and Mia Regan front Puma–AMI capsule collection campaign

March 8, 2022/9.45

Eddie Wrey   Alexandre Mattiussi’s AMI label and Puma have collaborated on a sportswear collection with premium materials. With simple, bold colours and subtle branding, the unisex collection is said to celebrate family and friends. Red, green, blue, black, and white form the foundational colours for the collection comprising caps, hats, shoes, T-shirts, hoodies, pants, […]

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Scarlett Johansson and Henry Golding front David Yurman’s 2022 campaign

February 15, 2022/22.16

Lachlan Bailey   Scarlett Johansson and Henry Golding front David Yurman’s 2022 campaign, Come Closer. The two actors are the first celebrity brand ambassador duo that David Yurman has used. The campaign, utilizing images and short films, ‘celebrates the joy of closeness and connection in our challenging times,’ said the company in its release. Lachlan […]

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Lupita Nyong’o fronts Saks’ colourful spring 2022 luxury fashion campaign

February 8, 2022/21.09

Joshua Kissi Header photo: Lupita Nyong’o models Brandon Maxwell. Above, from top: The campaign features outfits from Mônot and Versace.   Academy Award-winning actress Lupita Nyong’o fronts Saks’ spring 2022 campaign, which breaks digitally first through social media, the web, and email. The images, photographed by Joshua Kissi and styled by Micaela Erlanger, see Nyong’o […]

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Kendall Jenner models for Messika as its new muse

January 21, 2022/16.07

© Chris Colls   Kendall Jenner’s first shoot for Messika, photographed by Chris Colls, has appeared, showing the house’s jewellery on the model against a summery, beach background. Jenner has become designer Valérie Messika’s new muse, replacing Gigi Hadid. The new campaign, with Jenner donning a swimsuit or a jacket, is meant to signal freedom, […]

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A tribute to the uniquely creative and brilliant David MacGregor

November 28, 2021/9.45

Wayback Machine at Archive.org Above: A 2000 screenshot of Emale, created by David MacGregor.   I was very saddened to learn of the passing of my friend David MacGregor, with whom this magazine collaborated in the early 2000s. But David was much more than the creator of Emale (eMALE in its official form), New Zealand’s […]

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Valentina Sampaio named Armani Beauty’s newest ambassador

November 3, 2021/23.31

Mikael Jansson   Valentina Sampaio is the new face of Armani Beauty, with her first campaigns for the brand’s 2022 line, photographed by Mikael Jansson. Sampaio will notably promote Lip Power, Armani Beauty’s new lipstick. She joins Cate Blanchett, Barbara Palvin, Zhong Chuxi, Adria Arjona, Alice Pagani, Greta Ferro, Madisin Rian, Ryan Reynolds, Jackson Yee […]

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Reebok’s Radicalm film shows off autumn–winter 2021–2 women’s collection

October 25, 2021/9.45

  Reebok has a new 60 s film called Radicalm to promote its new brand direction. The spot, directed by Jide Osifeso, Reebok’s senior director of marketing creative and design, showcases the brand’s autumn–winter 2021–2 women’s collection. A voiceover plays out an inner monologue as a woman wonders about life and existence, as well as […]

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Two memorable scents for men tap into their brands’ rich heritages

October 18, 2021/8.39

  Two men’s scents hit counters October 25 in New Zealand, each with a distinctive, memorable approach. Paco Rabanne’s Phantom for men (NZ$128 for the 50 ml eau de toilette, NZ$182 for 100 ml, at Farmers, select Life Pharmacy stores, Smith & Caughey’s and H. & J. Smith Invercargill), is particularly intriguing, with its cute […]

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