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March 16, 2015

Jerry Hall leads L’OrĂ©al Professionnel’s It Looks for autumn–winter 2015

Lucire staff/0.12

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L’OrĂ©al Professionnel has released its looks for autumn–winter 2015 in New Zealand, with Jerry Hall leading the campaign, alongside model Helena Bordon and actress Loan Chabanol.
   They are adapted from the company’s It Looks for autumn–winter 2014–15 in the northern hemisphere.
   Hall’s signature long blonde locks are gone as she adopts the Golden Lob look, which remains ‘chic and yet playful like Jerry Hall herself,’ says L’OrĂ©al Professionnel’s stylist Seb Bascle. Meanwhile, Bordon sports tousled waves and bangs and ash blonde tones, and Chabonol wears a new take on the pixie cut, with a copper shade which L’OrĂ©al Professionnel says enhances bone structure and features.
   The Golden Lob works with naturally wavy hair and the blonde hue can be adapted to different skin tones. Bordon’s style helps refresh a blonde look, while the copper pixie is low-maintenance and highly adaptable.
   Stylist Rebecca Brent of Willis York says, ‘The nice thing about this season’s It Looks is they are different but not too different from the spring–summer collection. ‘If a client wants to reinvent her pixie cut to the longer fringe and two tone block colour, it’s super-easy to update.
   â€˜The long bob is such a versatile hairstyle it suits everyone. You can transform it to suit your mood—wavy, sleek, side part, ponytail—the styles are endless.’
   To find the nearest L’OrĂ©al Professionnel salon, visit www.lorealprofessionnel.co.nz.

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February 23, 2015

Sponsored video: Bambi Northwood-Blyth and Dan Single help reinvent Impulse for the mid-2010s

Lucire staff/23.53

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A Lucire special promotion


‘If a man suddenly gives you flowers, that’s Impulse,’ has been one of the most famous catch-phrases of the last generation, since FabergĂ© introduced it in South Africa in the 1970s. Variations on the theme have come and gone, and in 2015, Impulse moves to a new generation with Bambi Northwood-Blyth—one of Lucire’s newsmakers of 2013—and her husband Dan Single, formerly of Ksubi, fronting its latest campaign.
   Northwood-Blyth has been securing campaigns, including fashion label Ba&Sh, because she somehow taps into the Zeitgeist. She also has her own fashion line, B.BAM, and her sense of style and levity have made her more real and endearing to her fans. At Impulse, she joins former Lucire cover girl Zippora Seven and Erin Heatherton and was even placed in charge of the brand’s Instagram for one week.
   The new video, which broke for Valentine’s Day, is not just about the day itself, but embracing love, life and friendship every day. It’s unusual in featuring a real-life married couple who are very much in love, and Northwood-Blyth’s popularity among fashion cognoscenti, plus her social media following, bring it right into the mid-2010s. Gone is the “flowers” theme in favour of the couple on a getaway, and emphasizing that true love isn’t just about that initial “impulse” that drove the original, and perhaps dated advertising. It’s about a real partnership between a couple, in everything they do.
   Like Northwood-Blyth’s other appearances, there is a genuine feel to it, even though the Impulse campaign is more stylized than her own social media, which have shown more behind-the-scenes material. It’s bound to earn her even more fans, while helping to reinvent Impulse as less fanciful, and more part of a real, lasting, romance.


Post sponsored by Unilever

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February 9, 2015

Miranda Kerr, Rita Ora, Charli XCX, Jess Glynne celebrate after the 2015 Grammy Awards

Lucire staff/13.59

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Charley Gallay



Stefanie Keenan

Warner Music Group hosted an after-party for the artists signed to its label at Chùteau Marmont in West Hollywood on Sunday night, celebrating those who had been nominated for a 2015 Grammy Award, including Beyoncé, Jay Z, Kendrick Lamar, Ed Sheeran, Charli XCX, Clean Bandit, Wiz Khalifa, Trey Songz, Faith Hill, Hunter Hayes, Neil Young, Paramore, Tegan and Sara, the Black Keys, Tom Petty and the Heartbreakers, Pink Floyd, Grateful Dead, Coldplay and others.
   The event featured live performances from Charli XCX, Jessie J, and Jess Glynne, among numerous others. Other VIPs on the guest list were Priyanka Chopra, Miranda Kerr, Josh Groban, Paris Hilton, Taye Diggs, Aloe Blacc, Mel B and Stephen Belafonte, Brandy Clark, Gary Clark, Jr and Nicole Trunfio, Clean Bandit, Courteney Cox, Sheryl Crow, Jason Derulo, Jamie Foxx, Kat Graham, Lydia Hearst, Amy Heidemann, Icona Pop, Randy Jackson, Emily Joyce, Anthony Kiedis of the Red Hot Chili Peppers, Jaime King, John Legend, Jenny Lewis, Juliette Lewis, Annie Lennox, Angela Lindvall, Ziggy Marley, Miguel, Haley Joel Osment, Paul Oakenfold, Rita Ora, Ryan Phillippe, Perrey Reeves, Fatima Robinson, Nile Rodgers, Michelle Rodriguez, Mark Ronson, Russell Simmons, Jordin Sparks, Sevyn Streeter, Chrissy Teigen, Aisha Tyler, Erin Wasson, Marlon Wayans, Will.i.am, Dwight Yoakam, and Hans Zimmer.
   The after-party was sponsored by Spotify and DeleĂłn.




Stefanie Keenan



Mike Windle


Charley Gallay


Mike Windle





Charley Gallay





Stefanie Keenan

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January 23, 2015

Cara Delevingne poses with a lion cub as she becomes TAG Heuer’s new ambassador

Lucire staff/21.30

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Pascal Le Segretain/Getty Images

Cara Delevingne’s status as one of the celebrities of our era is further confirmed with TAG Heuer selecting her to be one of its new ambassadors. Calling her ‘the most disruptive “it girl” of the moment’, TAG Heuer has tapped into the model’s social media following (9 million on Instagram, 2 million on Twitter, 1·7 million on Facebook) to promote its range to a new audience.
   She was welcomed into the TAG Heuer family at the Salle MelpomĂšne at the École des Beaux-Arts in Paris, posing with a lion cub, in front of an audience of 150 VIPs and journalists. Tying in with the lion cub, the new TAG Heuer campaign will be hashtagged #Dont­Crack­UnderPressure.
   The lion is a symbol that Delevingne identifies with, and she had one tattooed on her right index finger in mid-2013.
   Delevingne wore a Karl Lagerfeld jacket at the event.
   Jean-Claude Biver, CEO of TAG Heuer and President of LVMH Watches Worldwide, presented her with a TAG Heuer Formula One Steel and Black Ceramic Chronograph set with diamonds.
   Biver said, ‘The TAG Heuer family is not just an idea, it is a team, with true team spirit. We needed someone disruptive yet elegant like Cara to open our minds to the brashness and boldness of today’s youth. TAG Heuer has set its sights on “it-ness”, and Cara is just the person to help us get there.’
   The Daily Mail reported concern from Dr Neil D’Cruze of World Animal Protection, who told the newspaper, ‘Lion cubs are not photo props. Their health and well-being should not be compromised.
   â€˜They belong in the wild, not draped over a celebrity just to sell a designer watch.’








Pascal Le Segretain/Getty Images

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December 29, 2014

Ellen DeGeneres your most-searched celeb for 2014; Miss France 2015 article tops our chart

Lucire staff/8.17

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David M. Benett/Getty Images

Above Candice Swanepoel was the most-searched professional model in Lucire’s online news pages this year, coming in sixth.

In 2012, Keira Knightley was the most searched-for celebrity in the news section of the Lucire website. In 2013, that honour went to HRH Princess Madeleine of Sweden, followed by Knightley and Penélope Cruz. They are, largely, what you would expect from a fashion magazine.
   The 2014 rankings were a surprise when we began crunching the data before Christmas. In first place, talk show host and selfie queen (or was it talk show queen and selfie host?) Ellen DeGeneres: this year, everything from the Oscars to a homeware line meant she was on the consciousness of readers the most.
   Showing you can’t keep a Doctor down, Matt Smith surprisingly leapt into second place, after showing up at Cannes post-Doctor Who. Smith has plenty of fans out there, and Whovians apparently form a good part of the internet, getting the Eleventh Doctor this unexpected honour.
   Camille Cerf, the new Miss France, found herself in third place, which is not a huge surprise given that our article on the subject is the first one online. Our former cover girl, and the new Wonder Woman, Gal Gadot came in fourth, while HRH Princess Madeleine, still getting plenty of press attention, was fifth.
   Candice Swanepoel, was the most searched-for professional model, finding herself in the second half of the top 10. ClĂ©mence PoĂ©sy came seventh, showing that France remains firmly on the radar when it comes to fashionistas. Rio de Janeiro-born model Camila Alves found herself in eighth place.
   Honor Dillon, now Honor Carter, has plenty of admirers, and might net herself a few more with the signing of her husband Dan to a rugby club in France. The sole Kiwi in the top ten found herself in ninth spot this year. Rounding off the top ten was Mădălina Ghenea, the Romanian-born, Milano-based actress and model.
   Our biggest surprise was that Lupita Nyong’o did not appear—we even called her our ‘Woman of the Year’ on our Tumblog.
   Pageant news was top, since we were the first to announce both Miss France and Miss Universe New Zealand—Camille Cerf and Rachel Millns—while the Brancott Estate World of Wearable Art Awards was the third-most-read news article of 2014 here (another news outlet beat us to it, thanks to a WordPress glitch). An advertorial for the Sports Illustrated Air New Zealand safety video was fourth, which perhaps is no surprise given that the cover announcement, historically, is well read. A “proper” fashion article, on Mercedes-Benz Fashion Week New York’s fall–winter 2014–15 collections, came fifth. Matt Smith, along with Blake Lively and Ryan Reynolds, and Gemma Arterton, helped get an article from the Festival de Cannes into sixth place.
   Overall, traffic for the top 10 was down due to regular Wordpress glitches that prevented some articles from being picked up properly—highlighting how online publishers can now find themselves at the mercy of software.
   Hard data aside, pop over to the main part of the site where we name our news-makers of 2014—Ellen DeGeneres is in there, but there are some surprises, too.

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December 27, 2014

Chrissy Teigen and Jack Guinness front Ugg’s Iceland-set winter 2015 campaign

Lucire staff/11.44

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Model Chrissy Teigen and DJ Jack Guinness front Ugg’s winter 2015 marketing campaign, which dĂ©buted Friday.
   The campaign, called This Is Ugg, was shot in Iceland, and emphasizes the range’s weatherproof, waterproof and water-resistant qualities. It will run through February 1.
   The campaign is also designed to connect emotionally to consumers, and sees Teigen and Guinness “unplugging” in Iceland to reconnect to the environment and experiences, including discovering local treasures and reflecting on a snow-topped glacier, says the company.
   The women’s collection includes the Emalie boot, with waterproof leather and a water-repellent wool blend; the Simmens boot with a water-resistant shaft and a cozy lining; and the Adirondack Boot II with waterproof full-grain leather, cuffable suede shaft, and an exclusive Vibram outsole for snowy weather.
   The men’s collection sees the Munroe boot with oiled suede and waterproof leather, rated to –20°C (–4°F) and featuring the Vibram outsole; the Classic Mini DĂ©co with a moisture-wicking interior and sophisticated stitching at the heel counter; and the Butte pairs with cuffable, waterproof leather and nylon, finished with the Vibram outside and moisture-wicking lining.
   Ugg has launched two videos already, including one entitled Soul Food, featuring Teigen indulging in food and beauty. ‘Life goes by so quickly so it is really important to create time and space for yourself. Sometimes you have to think of your surroundings and how blessed you are: Close your eyes, take it all in and be in the moment. In Iceland we were surrounded by so much beauty and so much simplicity­ it’s just food for the soul,’ she says in the video.
   In On the Rocks, Guinness reflects on the dramatic Icelandic landscape: ‘It’s rugged and magic. I want to meet the people, listen to the music that’s popular there, and learn about their culture. Does living in Iceland create a different outlook on life? An original ĂŠsthetic and way of looking at things? I want to drink and dance with the locals, and try and see the world through their eyes. It sounds cheesy but it’s true! I’m really, really excited 
 I’ll keep a diary while I’m out there, sometimes writing helps me share thoughts that would otherwise go unexpressed and be forgotten. I don’t just want to remember what I did, I want to remember how it made me feel.’

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December 18, 2014

Sponsored video: Chloé keeps it youthful and fresh this Christmas

Lucire staff/9.44

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A Lucire special promotion

Above Clémence Poésy.

ChloĂ© has managed to be ahead of the curve this decade, from signing two up-and-coming actresses at the beginning of the decade—Imogen Poots and Camille Rowe Pourcheresse—and, more recently, ClĂ©mence PoĂ©sy, all of whom exhibit different facets of the brand when it comes to its fragrances.
   ChloĂ© has managed to be true to its youthful, natural image, while injecting a sense of seduction and modernity. It’s completely in line with the ChloĂ© clothing line—and it’s imperative that the two work side by side.
   The fragrances, which are from Coty Prestige, are distinguished not just by their scents, but by the faces that promote them. Poots, Rowe Pourcheresse and PoĂ©sy speak to the younger demographic sought by Coty. Their natural look—the actresses themselves are regularly photographed wearing nude make-up—ties in perfectly with the natural scents of the ChloĂ© fragrances, which are always subtle and never over the top. ChloĂ©, which was a trend-setting brand in 1950s Paris, happily works in its home city in its promotions.
   ChloĂ© Love Story, which was launched in July, is a perfect example, featuring orange blossom, neroli and jasmine stephanotis. The signature ChloĂ© scent, meanwhile, is fresh, floral and smooth, with pink peony, freesia, lychee as top notes, magnolia flower, lily of the valley, and rose in the middle, and cedarwood, amber and honey as basenotes. Roses de ChloĂ© features Damascene rose and magnolia, while See by ChloĂ© has bergamot and apple.
   The range is one of the most youthful and well defined that we know.
   ChloĂ© is having a busy Christmas season, focusing on the messages of love, joy and happiness—wishing you a happy holiday season from ChloĂ© fragrances. The New Year is going to see even more promotions: as ChloĂ© leads up to the 40th anniversary of its fragrances in 2015.


Post sponsored by Chloé

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December 17, 2014

Belvedere Vodka kicks off James Bond partnership, with Lily Cole, Tinie Tempah, Pixie Geldof, Amber Atherton

Lucire staff/0.30

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The $300 million budget set aside for Spectre, the 24th Eon James Bond film, will need a marketing bonanza. After Aston Martin revealed its DB10—10 cars built exclusively for the film and not general sale—and Jaguar Land Rover confirmed that they would be supplying a C-X75 and Range Rover vehicles, Belvedere Vodka is next, launching its global partnership with James Bond at the Bond in Motion exhibition at the London Film Museum last night.
   Guests included Lily Cole, Tinie Tempah, Amber Atherton, Pixie Geldof, Douglas Booth, Kim Hersov, Ella Catliff and Christophe Navarre, while Belvedere president Charles Gibb played host.
   Belvedere’s limited-edition bottles see the Belvedere palace replaced with an image of the MI6 headquarters from the film, while its trade-mark blue will be changed to green, on one. These will be limited to 100 bottles. The second change will be to Belvedere’s Silver Sabre bottles.
   The marketing programme commences in February, with point-of-sale promotions. Updates will be put on Belvedere’s Instagram account.
   Spectre, which is named after the fictional terrorist organization from the Ian Fleming novels, will premiĂšre on November 6, 2015. Daniel Craig will return as the super-spy, and the cast includes Monica Bellucci, LĂ©a Seydoux, Andrew Scott, Dave Bautista, Naomie Harris, Ralph Fiennes, and Christoph Waltz as the villain. Barbara Broccoli and Michael G. Wilson produce, while Sam Mendes (Skyfall) returns to direct.




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