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Victoria’s Secret Swim returns to stores for 2021

Filed by Lucire staff/February 17, 2021/9.52


Victoria’s Secret has announced that its Swim collection is returning to select stores in the US, as well as continuing with online sales.
   The spring–summer 2021 collection’s campaign is modelled by Imaan Hammam, Paloma Elsesser, Jill Kortleve, and Taylor Hill.
   The Mix and Match collection has a wide variety of styles and updated designs for some of its classics.
   Swimsuits are priced from US$49, with sizes ranging from 32A to 38DDD, plus 40D; and from XS to XL.
   Shiny straps with golden V details are the design highlights to look out for among the VS line.
   The Victoria’s Secret Swim catalogue will begin to reach mailboxes in the US on March 1.
   Other brands represented by Victoria’s Secret online include Ayra, Baobab, For Love & Lemons, Monica Hansen Beachwear, Roxy, Skinnydippers, and Vitamin A.

 


Katharina Mazepa, Shannon McMullen, Kelsie Jean Smeby model Guess’s spring ’21 accessories

Filed by Lucire staff/February 8, 2021/10.03




The Guess accessories’ campaign for spring 2021 has been shot by Yasmine Kateb, and features models Shannon McMullen, Kelsie Jean Smeby, and Katharina Mazepa, the former beauty queen and Instagram personality.
   Mazepa says becoming a Guess model has fulfilled a long-held ambition, ‘making my childhood dream come true.’
   She says that the brand’s co-founder and chief creative officer Paul Marciano was responsible for discovering her.
   Rob Sargsyan did the make-up, Esther Vásquez the hair, and Yosh Yañez the styling.
   The women follow in the footsteps of Anna Nicole Smith, Claudia Schiffer and Laetitia Casta, among the models who put the brand on the map.
   Marciano, the youngest of the four brothers who started the label, had been caught up among allegations of sexual assault for some time. Most prominently, in 2015, Kate Upton and four others made allegations, later settled for a total of US$500,000. Marciano announced his resignation as a Guess board member and chief creative officer from Guess in mid-2018, but the company reversed its position in January 2019. Allegations have continued to surface, most recently in the California courts, where the attorney representing the latest accuser noted that they knew of seven other women who have gone on the record against Marciano.

 


In brief: Gizem Emre for L’Oréal Paris; Tania Dawson for Bikinis by Shek; Hilde Osland for Lounge Intimates

Filed by Lucire staff/January 18, 2021/11.49




Above, from top: Gizem Emre for L’Oréal Paris. Tania Dawson in a bikini by Shek. Hilde Osland models Lounge Intimates.

We don’t often hear of regional spokeswomen for some of the global brands, but we happened upon German actress Gizem Emre’s announcement that she is a L’Oréal Paris ambassador, a brand that she says has been with her since childhood. In her campaign, she appears in the ‘Worth It Club’, alongside Lena Lademann, Caroline Daur and Lou Beyer, and together they want to ‘show how important it is to inspire, motivate and support other women.’
   Emre, 25, plays Dana in the long-running police drama Alarm für Cobra 11: die Autobahnpolizei.
   Meanwhile, it pays to have friends with followers: Shekinah delos Santos’s bikini brand, Bikinis by Shek, was able to call on Miss Universe New Zealand 2016 Tania Dawson to help model one of her designs, and promote it on Instagram (@tpdgurl). Delos Santos’s bikinis are made by hand, and are sustainable—find out more at shek.com.au.
   The pair met through the Miss Universe New Zealand pageant and have a shared Pinoy heritage.
   In a similar vein, singer Hilde Osland, currently 28 weeks pregnant, continues to model on her Instagram to her 3·7 million followers, with Lounge Intimates being the lucky party with its Willow design, in time for Valentine’s Day. The company promises ‘huge surprises’ with the annual event on its Instagram, @loungeintimates.

 


Halle Berry fronts Finishing Touch Flawless campaign

Filed by Lucire staff/January 5, 2021/11.28



Academy Award-winning actress Halle Berry leads the campaign for Finishing Touch Flawless, the brand of beauty devices from Church & Dwight, with two commercials, Define and F-Words.
   Both commercials centre around the message of being yourself, embracing who you are, and bringing out the skin’s natural beauty.
   The first commercial promotes Finishing Touch Flawless’s Cleanse facial cleanser and massager; the second its 18 ct gold plated facial hair remover.
   â€˜We have always viewed our tribe, the Flawless customer as diverse, savvy, and fearless, as well as independent and adventurous,’ said Hayley Parisi, Finishing Touch Flawless brand manager. ‘We work to bring these women creative solutions to common hair removal, skin, and beauty problems, and have developed high-quality, easy, and painless beauty devices designed to help every girl be her best version of herself. Our new campaign takes this position head-on and Ms Berry personifies the simplicity of real beauty.’
   The campaign will run through 2021. The Flawless line can be found at www.flawlessbeauty.com. US retailers include Ulta Beauty, Bed, Bath and Beyond, CVS, Rite Aid, Walgreen’s, and Walmart.
   Berry won the Academy Award for best actress for her role in the 2001 film Monster’s Ball. She began her career as a model and was the first runner-up in the Miss USA 1986 pageant.

 


Charlotte Casiraghi named Chanel’s latest ambassador

Filed by Lucire staff/December 21, 2020/23.13

JY&A Consulting: branding backed by real research


Charlotte Casiraghi, the granddaughter of the late HSH Princess Grace of Monaco, and the daughter of Caroline, Princess of Hanover, has been named Chanel’s newest ambassador.
   Casiraghi is no stranger to modelling, having worn Gucci and Yves Saint Laurent professionally. Additionally, she is no stranger to the press, having worked in journalism and publishing. In 2012, Karl Lagerfeld photographed her for the book The Little Black Jacket: Chanel’s Classic Revisited, by Lagerfeld and Carine Roitfeld. She holds a degree in philosophy and is the president of the Rencontres philosophies de Monaco, which she founded, with the aim of celebrating and promoting philosophy. She is also an accomplished equestrienne.
   With the announcement by Chanel, she will appear in the house’s spring–summer 2021 ready-to-wear collection by Virginie Viard, and photographed in Monaco by Inez van Lamsweerde and Vinoodh Matadin. The campaign will be shown on January 1.
   Chanel says that the house, along with Viard and Casiraghi, will unveil a project called Les Rendevous littéraires rue Cambon, which will bring together female writers and actresses, to share their perspectives on their own work or those of other literary figures, during 2021.
   The first event will be held on January 26 at 31, rue Cambon.

 


Zalando’s campaign, with Brooklyn Beckham, Diane von Fürstenberg, Jeremy Scott, reminds us of the hug

Filed by Lucire staff/December 11, 2020/10.02



Zalando, the online fashion and beauty retailer, released its holiday campaign, entitled We Will Hug Again, last month. New images featuring Brooklyn Beckham, Diane von Fürstenberg, Jeremy Scott, Munroe Bergdorf, Stella Maxwell, Muslim Sisterhood (Lamisa Khan, Zeinab Salah and Sara Gulamali), and Rain Dove among others have been released to accompany the campaign.
   With COVID-19 still gripping Europe, images of celebrities doing the simple act of hugging—something denied to many as they cannot be in contact with their friends—seem hopeful and aspirational, helping them look to the future.
   In November, Zalando released a video to go with its campaign, called 100 Years of Hugs, along with a series of images, Hug Portraits.
   The retailer is also supporting the Red Cross to help those who may be isolated during the holidays. Consumers are asked to pick a favourite picture of a hug memory, share it on social media, and tag @Zalando and #WeWillHugAgain. For each one, Zalando will donate €5 to the Red Cross.
   Beckham said of the campaign, ‘Human connection and physical embraces are so important in life. At a time when many of us are apart from loved ones, it felt right to partner with Zalando to spread a message of optimism that we will hug again. These images are deeply personal to me and show moments I don’t often share, but now is the time to be thankful for the great moments we’ve had and look forward to creating many more sometime soon.’
   Bergdorf, who shared an image of her and her friend Billy, said, ‘My camera roll is full of so many gorgeous cuddles and hugs with family and friends that I was spoilt for choice. It’s lovely to look back on past moments and know that, even while things can be challenging right now, we will create many more memories like these in the future. Our loved ones are our support systems, they allow us to feel seen, heard and understood. I’m going to miss seeing so many of them over the festive season but I know we have so many amazing times to come. I’m glad to be part of spreading a bit of positivity and part of a campaign that is helping support those that need human connection the most.’
   Zalando’s Natalie Wills, its global director of social media and consumer PR, added, ‘We’re delighted that so many of the industry’s most well-known faces have lent their voices to share this positive message. The images they’ve shared celebrate the beauty of human connection, and we want to inspire the feeling of hope and optimism in these challenging times. It was also important to us to use this campaign as another opportunity to give back to the community and the support Red Cross on their mission to bring connection and support to those that need it most during this period.’






 


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