Lucire

Lucire: News

Share 


April 17, 2015

John Varvatos opens in Detroit with black-carpet party, with Alice Cooper rocking his best

Lucire staff/13.00

Pin It


Loreen Sarkis



Tasos Katopodis

Detroit is undergoing a renaissance, at least in terms of its reputation across the US. A few years ago, Eminem promoted Chrysler as being proudly from Detroit, a city that has been through it all, and John Varvatos now celebrates the place with a new store, opening with a VIP party featuring a live performance by Alice Cooper.
   It’s no surprise, then, to learn that Chrysler had a hand in this party, too, and both Varvatos and Cooper are Detroit natives, proud that their city is emerging out of some of its toughest years.
   The 600-strong ‘black carpet’ party, at which Cooper belted out ‘Nice Guy’, ‘Wheels’, ‘Billion Dollar Babies’, ‘Be My Lover’, ‘Lost in America’, ‘Dirty Diamond’, ‘Bite Your Face Off’, ‘Brown Sugar’, ‘Break on Thru’, ‘Foxy’, ‘My Generation’, ‘18’, ‘Poison’, and ‘School’s Out’, was hosted in association with Dan Gilbert and Bedrock Real Estate.
   Other VIPs included model Kate Upton, Justin Verlander (Detroit Tigers), Michael Bolton, Nicole Curtis, Eric Ebron (Detroit Lions), Chris Chelios (NHL Hall of Famer), R&B and soul singer Dwele, Fiat–Chrysler top brass such as Al Gardner and Olivier François, Nate Forbes, Jim Ketai, Dan Mullen, Devin Gardner (NFL prospect) and Mojo in the Morning hosts Thomas ‘Mojo’ Carballo, Shannon Murphy, and Spike.
   Varvatos introduced the evening in his home town, saying, ‘For me, this is more than a store opening celebration. It’s a kick-off celebration of things to come to the city of Detroit. The future is bright and it’s just the beginning!’
   Cooper noted afterwards, ‘It’s great to be back in Detroit rocking out with John Varvatos.’
   Gardner said in a release, ‘The Chrysler brand has a long-standing partnership with John Varvatos that has evolved over the years, so when he asked us to be a part of this event taking place in our own backyard, we immediately said, “Yes.”’ Chrysler showed off its rebodied 300 on the black carpet, helping cement its position as a Detroit icon.
   Gilbert said, ‘The immeasurable energy felt in the store solidified that the arrival of J. V.’s iconic fashion and rock ’n’ roll brand in downtown Detroit is truly destined for success. With construction well underway for the M-1 Rail along the Woodward Corridor, combined with the rapid growth of retail, restaurants and tech companies opening in downtown Detroit, a grand celebration such as this one is the first of many more to come to Detroiters.’
   The new 4,600 ftÂČ, two-storey store is located at a brownstone at 1500 Woodward Avenue, and is owned and managed by Bedrock Real Estate Services. John Varvatos’ full line of menswear is represented, including John Varvatos Collection, John Varvatos Star USA and Converse by John Varvatos.



Loreen Sarkis



Tasos Katopodis



Loreen Sarkis


Duane Prokop








Loreen Sarkis



Tasos Katopodis

Share 'John Varvatos opens in Detroit with black-carpet party, with Alice Cooper rocking his best' on Delicious Share 'John Varvatos opens in Detroit with black-carpet party, with Alice Cooper rocking his best' on Digg Share 'John Varvatos opens in Detroit with black-carpet party, with Alice Cooper rocking his best' on Facebook Share 'John Varvatos opens in Detroit with black-carpet party, with Alice Cooper rocking his best' on Fark Share 'John Varvatos opens in Detroit with black-carpet party, with Alice Cooper rocking his best' on Google+ Share 'John Varvatos opens in Detroit with black-carpet party, with Alice Cooper rocking his best' on LinkedIn Share 'John Varvatos opens in Detroit with black-carpet party, with Alice Cooper rocking his best' on Newsvine Share 'John Varvatos opens in Detroit with black-carpet party, with Alice Cooper rocking his best' on Orkut Share 'John Varvatos opens in Detroit with black-carpet party, with Alice Cooper rocking his best' on Pinterest Share 'John Varvatos opens in Detroit with black-carpet party, with Alice Cooper rocking his best' on reddit Share 'John Varvatos opens in Detroit with black-carpet party, with Alice Cooper rocking his best' on StumbleUpon Share 'John Varvatos opens in Detroit with black-carpet party, with Alice Cooper rocking his best' on Twitter Share 'John Varvatos opens in Detroit with black-carpet party, with Alice Cooper rocking his best' on vk.com Share 'John Varvatos opens in Detroit with black-carpet party, with Alice Cooper rocking his best' on Add to Bookmarks Share 'John Varvatos opens in Detroit with black-carpet party, with Alice Cooper rocking his best' on Email Share 'John Varvatos opens in Detroit with black-carpet party, with Alice Cooper rocking his best' on Print Friendly
April 16, 2015

News in brief: Christina Perriam returns to ID; Preciosa, Johny Dar collaborate; Nana Judy’s pre-Coachella do

Lucire staff/14.26

Pin It



Camilla Rutherford

Perriam, the luxury merino label from Christina Perriam, will show at ID Dunedin Fashion Week next week. The event begins on April 18 and runs to April 26. The last time she showed was under the Christina Perriam label in 2002.
   Her autumn–winter 2015 collection is structured and edgy, using New Zealand-sourced merino wool mixed with other fabrics and textiles, including merino leather. ‘It’s an amazing texture that you simply don’t find in deer pelts. When you look at a merino sheep, their skin is so wrinkly and that’s why the texture of the leather is really interesting,’ says Perriam.
   Preciosa, the Czech crystal brand HQed in the famed town of Jablonec nad Nisou, has collaborated with Ohio-born designer Johny Dar, known for his extravagant art, on a work called The Queen of Pearls. The sculpture features Preciosa crystals and took Dar 300 hours to complete. The company says it has been valued at €927,000.
   Finally, we learn that one of the “pre-parties” for Coachella, on April 9, was hosted by Australian streetwear label Nana Judy, partnering with One Oak nightclub, Tinder, and Up and Down, at the ChĂąteau at Lake La Quinta. Celebrity names attending included Joe Jonas, Leonardo DiCaprio, Josh Henderson, Kendall Jenner, skateboarder Corbin Harris and model–blogger Mimi Elashiry.











Share 'News in brief: Christina Perriam returns to ID; Preciosa, Johny Dar collaborate; Nana Judy’s pre-Coachella do' on Delicious Share 'News in brief: Christina Perriam returns to ID; Preciosa, Johny Dar collaborate; Nana Judy’s pre-Coachella do' on Digg Share 'News in brief: Christina Perriam returns to ID; Preciosa, Johny Dar collaborate; Nana Judy’s pre-Coachella do' on Facebook Share 'News in brief: Christina Perriam returns to ID; Preciosa, Johny Dar collaborate; Nana Judy’s pre-Coachella do' on Fark Share 'News in brief: Christina Perriam returns to ID; Preciosa, Johny Dar collaborate; Nana Judy’s pre-Coachella do' on Google+ Share 'News in brief: Christina Perriam returns to ID; Preciosa, Johny Dar collaborate; Nana Judy’s pre-Coachella do' on LinkedIn Share 'News in brief: Christina Perriam returns to ID; Preciosa, Johny Dar collaborate; Nana Judy’s pre-Coachella do' on Newsvine Share 'News in brief: Christina Perriam returns to ID; Preciosa, Johny Dar collaborate; Nana Judy’s pre-Coachella do' on Orkut Share 'News in brief: Christina Perriam returns to ID; Preciosa, Johny Dar collaborate; Nana Judy’s pre-Coachella do' on Pinterest Share 'News in brief: Christina Perriam returns to ID; Preciosa, Johny Dar collaborate; Nana Judy’s pre-Coachella do' on reddit Share 'News in brief: Christina Perriam returns to ID; Preciosa, Johny Dar collaborate; Nana Judy’s pre-Coachella do' on StumbleUpon Share 'News in brief: Christina Perriam returns to ID; Preciosa, Johny Dar collaborate; Nana Judy’s pre-Coachella do' on Twitter Share 'News in brief: Christina Perriam returns to ID; Preciosa, Johny Dar collaborate; Nana Judy’s pre-Coachella do' on vk.com Share 'News in brief: Christina Perriam returns to ID; Preciosa, Johny Dar collaborate; Nana Judy’s pre-Coachella do' on Add to Bookmarks Share 'News in brief: Christina Perriam returns to ID; Preciosa, Johny Dar collaborate; Nana Judy’s pre-Coachella do' on Email Share 'News in brief: Christina Perriam returns to ID; Preciosa, Johny Dar collaborate; Nana Judy’s pre-Coachella do' on Print Friendly
April 15, 2015

Adriana Lima opens library at Pequeno Principe children’s hospital, funded by IWC watch auction

Lucire staff/1.19

Pin It




Rodolfo Buhrer

Last November, IWC Schaffhausen announced that it would auction a rare pilot’s watch, called ‘The Last Flight’, in platinum, with the entire proceeds going to the Fondation Antoine de Saint-ExupĂ©ry pour la Jeunesse, which will use them to help a children’s hospital in Brazil. That project has now been realized at the Pequeno Principe children’s hospital in Curitiba, Brazil, and IWC Schaffhausen ambassador and model Adriana Lima went there on Tuesday to declare its new library and recreation centres open.
   Lima was joined by the hospital’s director, Ety Cristina Forte Carneiro, its CEO, Jose Alvaro Carneiro, Olivier d’Agay, great-nephew of Antoine de Saint-ExupĂ©ry and director of the Fondation Antoine de Saint-ExupĂ©ry, Fabiele Fortes, one of its current patients, IWC regional director Michel Cheval and marketing director StĂ©phanie Aubry, in inaugurating the new spaces.
   Antoine de Saint-ExupĂ©ry was not only an aviation pioneer, but the author of The Little Prince, Southern Mail and Night Flight, known to many children worldwide.
   IWC Schaffhausen has partnered with the Antoine de Saint-ExupĂ©ry foundation, which helps keep the French aviator and author’s legacy alive, for the last 10 years.
   Pequeno Principe is the largest public children’s hospital in the country.
   The foundation netted SFr 40,000 from the Important Watches auction held by Sotheby’s in GenĂšve. The Last Flight, a chronograph, was a limited-edition watch produced to commemorate Antoine de Saint-ExupĂ©ry’s last flight 70 years ago. Only 17 were made.

















Rodolfo Buhrer

Share 'Adriana Lima opens library at Pequeno Principe children’s hospital, funded by IWC watch auction' on Delicious Share 'Adriana Lima opens library at Pequeno Principe children’s hospital, funded by IWC watch auction' on Digg Share 'Adriana Lima opens library at Pequeno Principe children’s hospital, funded by IWC watch auction' on Facebook Share 'Adriana Lima opens library at Pequeno Principe children’s hospital, funded by IWC watch auction' on Fark Share 'Adriana Lima opens library at Pequeno Principe children’s hospital, funded by IWC watch auction' on Google+ Share 'Adriana Lima opens library at Pequeno Principe children’s hospital, funded by IWC watch auction' on LinkedIn Share 'Adriana Lima opens library at Pequeno Principe children’s hospital, funded by IWC watch auction' on Newsvine Share 'Adriana Lima opens library at Pequeno Principe children’s hospital, funded by IWC watch auction' on Orkut Share 'Adriana Lima opens library at Pequeno Principe children’s hospital, funded by IWC watch auction' on Pinterest Share 'Adriana Lima opens library at Pequeno Principe children’s hospital, funded by IWC watch auction' on reddit Share 'Adriana Lima opens library at Pequeno Principe children’s hospital, funded by IWC watch auction' on StumbleUpon Share 'Adriana Lima opens library at Pequeno Principe children’s hospital, funded by IWC watch auction' on Twitter Share 'Adriana Lima opens library at Pequeno Principe children’s hospital, funded by IWC watch auction' on vk.com Share 'Adriana Lima opens library at Pequeno Principe children’s hospital, funded by IWC watch auction' on Add to Bookmarks Share 'Adriana Lima opens library at Pequeno Principe children’s hospital, funded by IWC watch auction' on Email Share 'Adriana Lima opens library at Pequeno Principe children’s hospital, funded by IWC watch auction' on Print Friendly
April 13, 2015

Triumph launches animated Find the One film for the perfect bra, starring Hannah Ferguson

Lucire staff/15.03

Pin It


A departure from the usual approach of showing top models in intimate apparel, Triumph has launched an animated movie, Find the One (hashtag #FindTheOne), to promote the perfectly fitting bra.
   The two-minute spot, which will air from April 13 in Germany, the UK and Italy, evokes a romantic, Disney-esque style that many wearers will be familiar with, along with a memorable musical number entitled ‘Find the One’. However, instead of finding Prince Charming, the song is about the ‘life-changing experience’ (Triumph’s words) of finding the right brassiĂšre.
   The main animated character, Hannah (right), is based around Triumph and Sports Illustrated Swimsuit Issue model Hannah Ferguson, who appears in real-life form at the end of the spot.
   In true fairy-tale form, Hannah appears with her friends Tammy and Mara, who head to the boutique with her, Fred the Frog and the Fairy Godmother, who appears as a dress form.
   Stories AG’s Tobias Fueter and Yves Bollag were behind the animation and the characters. Fueter said, ‘Triumph is a fantastic brand for which to create an emotional story. Women easily identify with animated characters, which explains the success of animated fairy tales all over the world.’
   The score was composed by Tony Award-winning composer, Jason Robert Brown, with the vocal performed by three Broadway singers. The Prague Filmharmonic Orchestra performed the score.
   Eszter Szijarto, Head of Brand Marketing at Triumph, said, ‘It is really important for us to find new ways of bringing to life the bra finding journey so that we continue to inspire customers to go for a fitting and find the perfectly fitting bra—“The One”.’
   Through the spot, Triumph wishes to encourage women to look at getting properly fitted for a bra as part of its campaign, aiming to help 500,000 women this year.
   To celebrate the spot, Triumph is running an international competition for its customers, with the hashtag #animateme. The winners will receive an illustration of themselves in the animated style of the film. Details of the competition will be revealed on April 22 and will run through May 13.
   Ferguson wears the Triumph Magic Wire bra at the conclusion of the film. The innovative, award-winning bra features silicone instead of underwire, making it more comfortable to wear.
   Triumph’s Find the One page can be found at triumph.com/findtheone. Customers can visit a Triumph boutique for a fitting or book online.



Share 'Triumph launches animated <i>Find the One</i> film for the perfect bra, starring Hannah Ferguson' on Delicious Share 'Triumph launches animated <i>Find the One</i> film for the perfect bra, starring Hannah Ferguson' on Digg Share 'Triumph launches animated <i>Find the One</i> film for the perfect bra, starring Hannah Ferguson' on Facebook Share 'Triumph launches animated <i>Find the One</i> film for the perfect bra, starring Hannah Ferguson' on Fark Share 'Triumph launches animated <i>Find the One</i> film for the perfect bra, starring Hannah Ferguson' on Google+ Share 'Triumph launches animated <i>Find the One</i> film for the perfect bra, starring Hannah Ferguson' on LinkedIn Share 'Triumph launches animated <i>Find the One</i> film for the perfect bra, starring Hannah Ferguson' on Newsvine Share 'Triumph launches animated <i>Find the One</i> film for the perfect bra, starring Hannah Ferguson' on Orkut Share 'Triumph launches animated <i>Find the One</i> film for the perfect bra, starring Hannah Ferguson' on Pinterest Share 'Triumph launches animated <i>Find the One</i> film for the perfect bra, starring Hannah Ferguson' on reddit Share 'Triumph launches animated <i>Find the One</i> film for the perfect bra, starring Hannah Ferguson' on StumbleUpon Share 'Triumph launches animated <i>Find the One</i> film for the perfect bra, starring Hannah Ferguson' on Twitter Share 'Triumph launches animated <i>Find the One</i> film for the perfect bra, starring Hannah Ferguson' on vk.com Share 'Triumph launches animated <i>Find the One</i> film for the perfect bra, starring Hannah Ferguson' on Add to Bookmarks Share 'Triumph launches animated <i>Find the One</i> film for the perfect bra, starring Hannah Ferguson' on Email Share 'Triumph launches animated <i>Find the One</i> film for the perfect bra, starring Hannah Ferguson' on Print Friendly
April 6, 2015

Lane Bryant redefines sexy with new campaign, shot by Cass Bird, styled by Kiwi Kat Neale

Lucire staff/17.23

Pin It



Cass Bird

Perhaps as a tongue-in-cheek reference to Victoria’s Secret, Lane Bryant, the US retailer specializing in fashion for women sizes 14 to 28, has released a campaign called I’m No Angel (with the associated hashtag, #ImNoAngel).
   Lane Bryant’s concept is to turn the old concept of what sexy is around, with the core message that all women are sexy.
   The campaign, which breaks in the US today (Easter Monday), features a series of TVCs and photographs by Cass Bird, with models Ashley Graham, Marquita Pring, Candice Huffine, Victoria Lee, Justine Legault and Elly Mayday, wearing Lane Bryant’s Cacique lingerie. New Zealander Kathryn Neale styled the campaign. It will appear at point of sale, Lane Bryant’s website, social media, billboards and on public transportation in the US.
   Social media users are invited to submit their own selfies to showcase their own idea of sexy, hashtagging #ImNoAngel, with the distinctive addition of writing the hashtag on a mirror.
   â€˜Our #ImNoAngel campaign is designed to empower all women to love every part of herself,’ said Lane Bryant CEO and president Linda Heasley. Lane Bryant firmly believes that she is sexy and we want to encourage her to confidently show it, in her own way,” said Lane Bryant CEO and President, Linda Heasley.

Share 'Lane Bryant redefines sexy with new campaign, shot by Cass Bird, styled by Kiwi Kat Neale' on Delicious Share 'Lane Bryant redefines sexy with new campaign, shot by Cass Bird, styled by Kiwi Kat Neale' on Digg Share 'Lane Bryant redefines sexy with new campaign, shot by Cass Bird, styled by Kiwi Kat Neale' on Facebook Share 'Lane Bryant redefines sexy with new campaign, shot by Cass Bird, styled by Kiwi Kat Neale' on Fark Share 'Lane Bryant redefines sexy with new campaign, shot by Cass Bird, styled by Kiwi Kat Neale' on Google+ Share 'Lane Bryant redefines sexy with new campaign, shot by Cass Bird, styled by Kiwi Kat Neale' on LinkedIn Share 'Lane Bryant redefines sexy with new campaign, shot by Cass Bird, styled by Kiwi Kat Neale' on Newsvine Share 'Lane Bryant redefines sexy with new campaign, shot by Cass Bird, styled by Kiwi Kat Neale' on Orkut Share 'Lane Bryant redefines sexy with new campaign, shot by Cass Bird, styled by Kiwi Kat Neale' on Pinterest Share 'Lane Bryant redefines sexy with new campaign, shot by Cass Bird, styled by Kiwi Kat Neale' on reddit Share 'Lane Bryant redefines sexy with new campaign, shot by Cass Bird, styled by Kiwi Kat Neale' on StumbleUpon Share 'Lane Bryant redefines sexy with new campaign, shot by Cass Bird, styled by Kiwi Kat Neale' on Twitter Share 'Lane Bryant redefines sexy with new campaign, shot by Cass Bird, styled by Kiwi Kat Neale' on vk.com Share 'Lane Bryant redefines sexy with new campaign, shot by Cass Bird, styled by Kiwi Kat Neale' on Add to Bookmarks Share 'Lane Bryant redefines sexy with new campaign, shot by Cass Bird, styled by Kiwi Kat Neale' on Email Share 'Lane Bryant redefines sexy with new campaign, shot by Cass Bird, styled by Kiwi Kat Neale' on Print Friendly
March 31, 2015

The Fashion World of Jean Paul Gaultier exhibition opens at Grand Palais in Paris

Lucire staff/10.44

Pin It




Top Andreja Pejić in a design from the Confession of a Child of the Century haute couture collection, autumn–winter 2012–13. Photograph copyright Alix Malka. Centre Barbarella body-corset from the Les actrices haute couture collection, autumn–winter 2009–10. Photograph copyright Patrice Stable for Jean Paul Gaultier. Above Kylie Minogue in the Immaculata gown, a net lace dress with large patterned embroidery and white linen cut-outs from the spring–summer 2007 Virgins (or Madonnas) collection. Photograph copyright William Baker.

The Fashion World of Jean Paul Gaultier: from the Sidewalk to the Catwalk opens tomorrow in Paris at the Grand Palais, running till August 3.
   It features 300 pieces from both his couture and prĂȘt-Ă -porter collections between 1976 and 2013, as well as designs, sketches, film clips, music videos, television broadcasts, audiovisual installations, animated mannequins and wigs. Even his old teddy bear is on display.
   Earlier work, from the time when Gaultier was hired by Pierre Cardin in 1970, is also included.
   Gaultier’s best known design was his cone bra for Madonna for her 1990 Blonde Ambition tour.
   At a press conference yesterday, Gaultier insisted that the exhibition is not a retrospective, but a new work.
   The exhibition is an initiative of the MusĂ©e des beaux-arts de MontrĂ©al (MontrĂ©al Museum of Fine Arts), under the direction of its curator Nathalie Bondil and exhibition curator Thierry-Maxime Loriot, in collaboration with the Grand Palais and the Jean Paul Gaultier house. It had previously been displayed in MontrĂ©al, New York, London, San Francisco, and Melbourne.
   Air Canada serves as the exhibition’s official carrier, and Kusmi Tea, Roche Bobois and Swarovski sponsor.

Share '<i>The Fashion World of Jean Paul Gaultier</i> exhibition opens at Grand Palais in Paris' on Delicious Share '<i>The Fashion World of Jean Paul Gaultier</i> exhibition opens at Grand Palais in Paris' on Digg Share '<i>The Fashion World of Jean Paul Gaultier</i> exhibition opens at Grand Palais in Paris' on Facebook Share '<i>The Fashion World of Jean Paul Gaultier</i> exhibition opens at Grand Palais in Paris' on Fark Share '<i>The Fashion World of Jean Paul Gaultier</i> exhibition opens at Grand Palais in Paris' on Google+ Share '<i>The Fashion World of Jean Paul Gaultier</i> exhibition opens at Grand Palais in Paris' on LinkedIn Share '<i>The Fashion World of Jean Paul Gaultier</i> exhibition opens at Grand Palais in Paris' on Newsvine Share '<i>The Fashion World of Jean Paul Gaultier</i> exhibition opens at Grand Palais in Paris' on Orkut Share '<i>The Fashion World of Jean Paul Gaultier</i> exhibition opens at Grand Palais in Paris' on Pinterest Share '<i>The Fashion World of Jean Paul Gaultier</i> exhibition opens at Grand Palais in Paris' on reddit Share '<i>The Fashion World of Jean Paul Gaultier</i> exhibition opens at Grand Palais in Paris' on StumbleUpon Share '<i>The Fashion World of Jean Paul Gaultier</i> exhibition opens at Grand Palais in Paris' on Twitter Share '<i>The Fashion World of Jean Paul Gaultier</i> exhibition opens at Grand Palais in Paris' on vk.com Share '<i>The Fashion World of Jean Paul Gaultier</i> exhibition opens at Grand Palais in Paris' on Add to Bookmarks Share '<i>The Fashion World of Jean Paul Gaultier</i> exhibition opens at Grand Palais in Paris' on Email Share '<i>The Fashion World of Jean Paul Gaultier</i> exhibition opens at Grand Palais in Paris' on Print Friendly
March 16, 2015

Jerry Hall leads L’OrĂ©al Professionnel’s It Looks for autumn–winter 2015

Lucire staff/0.12

Pin It



L’OrĂ©al Professionnel has released its looks for autumn–winter 2015 in New Zealand, with Jerry Hall leading the campaign, alongside model Helena Bordon and actress Loan Chabanol.
   They are adapted from the company’s It Looks for autumn–winter 2014–15 in the northern hemisphere.
   Hall’s signature long blonde locks are gone as she adopts the Golden Lob look, which remains ‘chic and yet playful like Jerry Hall herself,’ says L’OrĂ©al Professionnel’s stylist Seb Bascle. Meanwhile, Bordon sports tousled waves and bangs and ash blonde tones, and Chabonol wears a new take on the pixie cut, with a copper shade which L’OrĂ©al Professionnel says enhances bone structure and features.
   The Golden Lob works with naturally wavy hair and the blonde hue can be adapted to different skin tones. Bordon’s style helps refresh a blonde look, while the copper pixie is low-maintenance and highly adaptable.
   Stylist Rebecca Brent of Willis York says, ‘The nice thing about this season’s It Looks is they are different but not too different from the spring–summer collection. ‘If a client wants to reinvent her pixie cut to the longer fringe and two tone block colour, it’s super-easy to update.
   â€˜The long bob is such a versatile hairstyle it suits everyone. You can transform it to suit your mood—wavy, sleek, side part, ponytail—the styles are endless.’
   To find the nearest L’OrĂ©al Professionnel salon, visit www.lorealprofessionnel.co.nz.

Share 'Jerry Hall leads L’OrĂ©al Professionnel’s It Looks for autumn–winter 2015' on Delicious Share 'Jerry Hall leads L’OrĂ©al Professionnel’s It Looks for autumn–winter 2015' on Digg Share 'Jerry Hall leads L’OrĂ©al Professionnel’s It Looks for autumn–winter 2015' on Facebook Share 'Jerry Hall leads L’OrĂ©al Professionnel’s It Looks for autumn–winter 2015' on Fark Share 'Jerry Hall leads L’OrĂ©al Professionnel’s It Looks for autumn–winter 2015' on Google+ Share 'Jerry Hall leads L’OrĂ©al Professionnel’s It Looks for autumn–winter 2015' on LinkedIn Share 'Jerry Hall leads L’OrĂ©al Professionnel’s It Looks for autumn–winter 2015' on Newsvine Share 'Jerry Hall leads L’OrĂ©al Professionnel’s It Looks for autumn–winter 2015' on Orkut Share 'Jerry Hall leads L’OrĂ©al Professionnel’s It Looks for autumn–winter 2015' on Pinterest Share 'Jerry Hall leads L’OrĂ©al Professionnel’s It Looks for autumn–winter 2015' on reddit Share 'Jerry Hall leads L’OrĂ©al Professionnel’s It Looks for autumn–winter 2015' on StumbleUpon Share 'Jerry Hall leads L’OrĂ©al Professionnel’s It Looks for autumn–winter 2015' on Twitter Share 'Jerry Hall leads L’OrĂ©al Professionnel’s It Looks for autumn–winter 2015' on vk.com Share 'Jerry Hall leads L’OrĂ©al Professionnel’s It Looks for autumn–winter 2015' on Add to Bookmarks Share 'Jerry Hall leads L’OrĂ©al Professionnel’s It Looks for autumn–winter 2015' on Email Share 'Jerry Hall leads L’OrĂ©al Professionnel’s It Looks for autumn–winter 2015' on Print Friendly
February 23, 2015

Sponsored video: Bambi Northwood-Blyth and Dan Single help reinvent Impulse for the mid-2010s

Lucire staff/23.53

Pin It

A Lucire special promotion


‘If a man suddenly gives you flowers, that’s Impulse,’ has been one of the most famous catch-phrases of the last generation, since FabergĂ© introduced it in South Africa in the 1970s. Variations on the theme have come and gone, and in 2015, Impulse moves to a new generation with Bambi Northwood-Blyth—one of Lucire’s newsmakers of 2013—and her husband Dan Single, formerly of Ksubi, fronting its latest campaign.
   Northwood-Blyth has been securing campaigns, including fashion label Ba&Sh, because she somehow taps into the Zeitgeist. She also has her own fashion line, B.BAM, and her sense of style and levity have made her more real and endearing to her fans. At Impulse, she joins former Lucire cover girl Zippora Seven and Erin Heatherton and was even placed in charge of the brand’s Instagram for one week.
   The new video, which broke for Valentine’s Day, is not just about the day itself, but embracing love, life and friendship every day. It’s unusual in featuring a real-life married couple who are very much in love, and Northwood-Blyth’s popularity among fashion cognoscenti, plus her social media following, bring it right into the mid-2010s. Gone is the “flowers” theme in favour of the couple on a getaway, and emphasizing that true love isn’t just about that initial “impulse” that drove the original, and perhaps dated advertising. It’s about a real partnership between a couple, in everything they do.
   Like Northwood-Blyth’s other appearances, there is a genuine feel to it, even though the Impulse campaign is more stylized than her own social media, which have shown more behind-the-scenes material. It’s bound to earn her even more fans, while helping to reinvent Impulse as less fanciful, and more part of a real, lasting, romance.


Post sponsored by Unilever

Share 'Sponsored video: Bambi Northwood-Blyth and Dan Single help reinvent Impulse for the mid-2010s' on Delicious Share 'Sponsored video: Bambi Northwood-Blyth and Dan Single help reinvent Impulse for the mid-2010s' on Digg Share 'Sponsored video: Bambi Northwood-Blyth and Dan Single help reinvent Impulse for the mid-2010s' on Facebook Share 'Sponsored video: Bambi Northwood-Blyth and Dan Single help reinvent Impulse for the mid-2010s' on Fark Share 'Sponsored video: Bambi Northwood-Blyth and Dan Single help reinvent Impulse for the mid-2010s' on Google+ Share 'Sponsored video: Bambi Northwood-Blyth and Dan Single help reinvent Impulse for the mid-2010s' on LinkedIn Share 'Sponsored video: Bambi Northwood-Blyth and Dan Single help reinvent Impulse for the mid-2010s' on Newsvine Share 'Sponsored video: Bambi Northwood-Blyth and Dan Single help reinvent Impulse for the mid-2010s' on Orkut Share 'Sponsored video: Bambi Northwood-Blyth and Dan Single help reinvent Impulse for the mid-2010s' on Pinterest Share 'Sponsored video: Bambi Northwood-Blyth and Dan Single help reinvent Impulse for the mid-2010s' on reddit Share 'Sponsored video: Bambi Northwood-Blyth and Dan Single help reinvent Impulse for the mid-2010s' on StumbleUpon Share 'Sponsored video: Bambi Northwood-Blyth and Dan Single help reinvent Impulse for the mid-2010s' on Twitter Share 'Sponsored video: Bambi Northwood-Blyth and Dan Single help reinvent Impulse for the mid-2010s' on vk.com Share 'Sponsored video: Bambi Northwood-Blyth and Dan Single help reinvent Impulse for the mid-2010s' on Add to Bookmarks Share 'Sponsored video: Bambi Northwood-Blyth and Dan Single help reinvent Impulse for the mid-2010s' on Email Share 'Sponsored video: Bambi Northwood-Blyth and Dan Single help reinvent Impulse for the mid-2010s' on Print Friendly
Next Page »

 

Get more from Lucire

Our latest issue

Lucire 34
Check out our lavish print issue of Lucire in hard copy or for Ipad or Android.
Or download the latest issue of Lucire as a PDF from Scopalto

Lucire on Twitter
Lucire on Instagram