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November 21, 2014

News in brief: Kendall Jenner chooses District; you choose for Charlie’s; Alejandra Alonso models Carrera y Carrera

Lucire staff/3.44

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District notes that Kendall Jenner, the new face of Estée Lauder, wears a top from its range. The blush pink top retails for US$108. Blake Lively had also recently chosen District for a photo shoot for her new website, Preserve.


   Charlie’s wants New Zealand customers to try their Straight Up cola, and decide whether it should become a permanent part of its range. Kiwis are invited to post their feedback with a thumbs-up or thumbs-down selfie, or simply write a few words, at Charlie’s Facebook or Instagram, using the hashtag #straightupcola.
   Finally, Carrera y Carrera, the Spanish jewellery brand, has launched new visuals with model Alejandra Alonso as its new face. The campaign has been conceived by MAFIA, and features items from Carrera y Carrera’s new Seda Imperial range, as well as from C√≠rculos de Fuego, Bamb√ļ and Ruedo. It will break in publications internationally this month.






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November 16, 2014

Kendall Jenner signed as Est√©e Lauder’s new face: social media consumers among targets

Lucire staff/11.45

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Courtesy Estée Lauder

Estée Lauder has signed model Kendall Jenner for digital, TV, print advertising and social media campaigns.
   The company sees Jenner’s personal social media following as an asset, able to bridge them with fashion and entertainment, while targeting younger consumers.
   She has 30 million fans across Instagram, Twitter and Facebook, and is believed to be the most socially connected model.
   Est√©e Lauder global brand president Jane Hertzmark Hudis calls Jenner ‘the ultimate Instagirl. We are excited to leverage her image, voice, energy and extraordinary social media power to introduce Est√©e Lauder to millions of young women around the world.’
   Jenner says she had known since Paris Fashion Week, but had to keep the news under wraps.
   ‚ÄėIt honestly feels like a dream to represent such an iconic beauty brand: it is an incredible honour and quite humbling,’ she says.
   She also features in a 13 pp. editorial shot by Patrick Demarchelier in the December 2014 issue of Vogue.
   Jenner had first walked in Marc Jacobs’ fall 2014 show, then at the Chanel haute couture show, followed by an advertising campaign for Givenchy for autumn‚Äďwinter 2014. She has since walked for Balmain, Dolce & Gabbana and Fendi. She has worked with photographers such as Demarchelier, Mert & Marcus, Mario Sorrenti and Mikael Janssen, and has appeared in Love, Vogue Paris, W, and Interview.
   She follows in the footsteps of luminaries including Willow Bay, Paulina Porizkova, Elizabeth Hurley, Gwyneth Paltrow, Liu Wen, and Julia Roberts.

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November 4, 2014

Brazilian model Lea T. becomes Redken’s newest ambassador

Lucire staff/16.38

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Matt Irwin

Lea T., known best as the muse for Givenchy, has become Redken’s latest face, joining musician Sky Ferreira, blogger Chiara Ferragni, hairstylist Guido and celebrity colourist Tracey Cunningham.
   Redken says Lea T. was chosen for her individuality. Said Leslie Marino, Redken US’s general manager, in a release, ‘She shares Redken’s vision of global beauty, and has a unique sense of self and a beauty that is undeniably her own.’
   The Brazilian model has become an advocate for transgender people, equality, and anti-bullying.
   She will promote the company’s Chromatics hair colouring range.
   Discovered by Riccardo Tisci at Givenchy, she has featured in some of the top fashion titles in the world, and made the cover of Elle Brasil in 2011 (below).
   Further announcements will be made via Redken and Lea T.’s Twitter accounts, at @Redken5thAve and @leacerezo. The campaign featuring Lea T. breaks in January.

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October 27, 2014

Sponsored video: Moroccanoil wants to hear your stories that are #inspiredbywomen

Lucire staff/13.09

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A Lucire special promotion


Lucire has featured Moroccanoil for years‚ÄĒwe like to think we were one of the insiders that let readers know of this beauty range from Canada first.
   Moroccanoil is known for its luxury hair care approach, with performance-driven formulas that help nourish and restore hair to a natural, silky finish. With modern environmental factors conspiring to hurt hair, Moroccanoil‚Äôs light formula helps reverse those adverse effects.
   When Moroccanoil first started, oil treatments for hair were rare, but founder Carmen Tal persisted, and the range has caught the attention of celebrities and hair professionals around the world.
   Last month, Moroccanoil appointed its first ambassador, Rosie Huntington-Whiteley, who began gracing our pages at roughly the same time as the oil treatments. It‚Äôs a great campaign, because we finally get to see the real Huntington-Whiteley on a wider scale‚ÄĒshe‚Äôs far more articulate and fun than you might expect‚ÄĒand it taps in to an idea that everyone will find familiar.
   The campaign asks viewers to create a brief video, hashtagged #inspiredbywomen, telling the world which woman has inspired them, sharing their stories. There are no gimmicks or prizes: the company wants to get these stories out and begins with its own six women, chosen by Tal herself, in a video series directed by Bryce Dallas Howard.
   Huntington-Whiteley is one of the six, joined by Chrissy Beckles (who literally fights for abandoned dogs in Puerto Rico, by going into the boxing ring to raise funds through charity bouts), Rebecca Welsh (whose HALO Foundation provides underprivileged children a chance to unlock their creativity), Kavita Shukla (whose FreshPaper venture has revolutionized food storage in 35 countries), Allyson Ahlstrom (who created Threads for Teens, a free boutique serving at-risk girls), and Jessica Matthews (who invented the Soccket, a soccer ball that creates electrical energy).
   Says Tal, ‚ÄėInspiration is about feeling empowered. If we can empower women, the sky‚Äôs the limit.‚Äô




Post sponsored by Moroccanoil

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October 17, 2014

It’s Heidi Klum Intimates as the German model takes over from Elle Macpherson at Bendon

Lucire staff/4.33

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Model and businesswoman Heidi Klum will succeed Elle Macpherson with her own lingerie line at Bendon, the company announced today.
   Elle Macpherson Intimates, which first launched in New Zealand in 1990, has established itself as Bendon’s flagship range. As of January, the entire range will be renamed, and Klum will take over Macpherson’s role as the creative director and the face of the brand.
   Heidi Klum Intimates will appear in 1,800 retail locations worldwide.
   The other Macpherson lines will also be rebranded. The men’s line will be named HKMan, and the accessible line will be called Heidi by Heidi Klum.
   Bendon says there will be extensions into swimwear.
   In the last 25 years, Elle Macpherson Intimates had become the largest celebrity-endorsed intimate apparel collection the world, says Bendon.
   In a release, Bendon CEO Justin Davis-Rice called Macpherson ‘a great partner to Bendon’ as the association ended.
   ‚ÄėFrom the first meeting [with Klum] it was obvious that we were destined to collaborate and work together‚ÄĒher energy, work ethic and passion for lingerie is incredible. I am looking forward to working with her as we continue to build on the heritage of our Intimates brand,’ he added.
   Klum said, ‘I’ve always loved lingerie and can’t describe how incredibly exciting it is to globally launch my Intimates collection with Bendon, a true leader of the industry. In addition to spending a majority of my career modelling lingerie, I am also a woman whose body has changed over the years. I am a mother of four children so I genuinely understand the importance of finding the right lingerie. I want women everywhere to feel sexy, empowered and confident in my collection every time they wear it.’
   Both Davis-Rice and Eric Watson, who co-owns Bendon through his Cullen Investments, citing the globalization of the intimate apparel market, see Klum was being a recognizable face who the company can leverage. Sister brands include Stella McCartney Lingerie, Pleasure State, Fayreform and Lovable.

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October 16, 2014

Shavaughn Ruakere becomes New Zealand face of Pantene

Lucire staff/5.35

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Shavaughn Ruakere has been named the New Zealand face of Pantene.
   The brand, which remains connected in this market to New Zealand model Rachel Hunter with the catchphrase, ‘It won’t happen overnight, but it will happen,’ announced its new spokeswoman today.
   ‚ÄėI grew up with Pantene, love it, and always trust it to take good care of my hair. I’m so excited to be representing such an innovative brand with a new formulation that makes it even better than before,’ she said in a release.
   More casually, in a tongue-in-cheek fashion, Ruakere told her fans on Facebook, ‘Move over Rachel Hunter!’
   The new formulation contains ‘revolutionary technology Keratin Damage Blockers to help defend hair against irreversible oxidative damage,’ according to the company. More information on the revised formulation can be found at www.pantenepromise.co.nz.

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October 15, 2014

Out now: Chanel releases new No. 5 campaign with Gis√®le B√ľndchen, directed by Baz Luhrmann

Lucire staff/4.59

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After teasers this week, Chanel has now premi√®red its new No. 5 campaign, The One That I Want, starring supermodel Gis√®le B√ľndchen, and written and directed by Baz Luhrmann. Academy Award winner Catherine Martin oversaw the production design.
   Luhrmann directed the 2004 campaign for Chanel No. 5 with Nicole Kidman.
   In the last 10 years, Luhrmann says that the focus has changed. With the Kidman campaign, he says it was about a woman breaking free, then return to reality. Today, B√ľndchen plays a woman who listens to her heart, free to make her own choices.
   ‚ÄėThe Chanel woman can be with herself on a beach, can be with her child, can have an aspirational and fulfilling work life, and at the same time she can have a true relationship; she can have romance. And in the end, the Chanel woman chooses love,’ says Luhrmann.
   Earlier, the director explained why B√ľndchen was the perfect casting: ‚ÄėShe can be on the beach one moment and incredibly athletic. She has children. She has a very, very significant relationship. And yet, she has a career where she can create aspirational, sensual, incredibly glamorous imagery, and somehow, what‚Äôs most important to her, ‚Ķ is love, to really be fulfilled. And I think that‚Äôs what we try to convey in this little film.‚Äô
   Chanel says the new film, which is 3 minutes 23 seconds‚ÄĒand cut to 30- and 60-second versions, ‘tells the story of a woman who struggles to find space for everything‚ÄĒherself, family, career, and love.’
   The film itself is emblematic of Luhrmann’s earlier work: glamorous, romantic, with mixed historical eras and music playing a huge role.
   Chanel has also released behind-the-scenes videos, including one on the costume design and another on the locations (including Fiji, Montauk, the Queensboro Bridge, and Manhattan), as well as interviews with Luhrmann and B√ľndchen.
   Other Chanel No. 5 campaign directors have included Ridley Scott, Luc Besson, Kathryn Bigelow, Jean-Pierre Jeunet, and Martin Scorsese.
   The accompanying music is Lo-Fang‚Äôs cover of ‚ÄėYou‚Äôre the One That I Want‚Äô, composed by John Farrar.

The making-of

Baz Luhrmann

Locations

Costume design

Song

The fragrance

Interview with Gis√®le B√ľndchen




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October 14, 2014

Baz Luhrmann explains Gis√®le B√ľndchen’s Chanel No. 5 casting as more images released

Lucire staff/9.58

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Hugh Stewart

Chanel has teased with more imagery for its upcoming No. 5 campaign with Gis√®le B√ľndchen, written and directed by The Great Gatsby (2013) director Baz Luhrmann, with production design by Academy Award winner Catherine Martin.
   The new images show the supermodel in two more outfits in addition to her surfing one shown yesterday.
   In one, again shot by Hugh Stewart, B√ľndchen is wearing a silver lam√© fringed organza dress from the Chanel haute couture spring‚Äďsummer 2014 collection, with mauve suede sneakers, Plume de Chanel earrings in 18 ct white gold and diamonds, and a Plume de Chanel ring in 18 ct white gold and diamonds. Make-up uses a similar palette, with le Blanc de Chanel, Perfection Lumi√®re Velvet and Les Beiges foundation; Cr√®me de Chanel in R√©v√©lation for the blush; les 4 Ombres eyeshadow in Tiss√© Rivoli; Ecriture de Chanel eyeliner in black; Stylo Yeux Waterproof pencil in Noir Intense and the Kh√īl pencil in Clair; Rouge Allure lipstick in Ind√©cise; le Crayon L√®vres in Mordor√© Nude to define the lips; le Vernis for the nails, in Ballerina.
   B√ľndchen’s second outfit sees her wear a black double silk‚Äďcr√™pe dress with silver embroidery from the cruise 2014‚Äď15 collection, with black satin sandals from the spring‚Äďsummer 2014 collection. She wears a Chanel necklace in 18 ct white gold and diamonds, and earrings in 18 ct white gold and diamonds.
   B√ľndchen’s choice, according to Luhrmann in the latest behind-the-scenes video, can be summed up with her multi-faceted nature. ‘She can be on the beach one moment and incredibly athletic. She has children. She has a very, very significant relationship. And yet, she has a career where she can create aspirational, sensual, incredibly glamorous imagery, and somehow, what’s most important to her, ‚Ķ is love, to really be fulfilled. And I think that’s what we try to convey in this little film.’
   He says that she has ‘a new world sensibility. I think that’s both fresh but very true to Coco Chanel. Coco brought the new era to the old world. She was the one who smashed the convention. She was the one who just hung out and was friends with the avant-garde. She was 100 per cent behind the new, 100 per cent behind possibility, and 100 per cent, in her DNA, a self-empowered woman. Gis√®le felt honoured, I felt, to be identified as the No. 5 woman. She has continued to evolve as a woman.’
   B√ľndchen follows in the footsteps of Marilyn Monroe, Catherine Deneuve, Carole Bouquet, Nicole Kidman, Audrey Tautou, and even Brad Pitt. Luhrmann, meanwhile joins Ridley Scott, Luc Besson, and Jean-Pierre Jeunet as Chanel No. 5 directors.
   Patrick Demarchelier shot the final stills of the campaign.
   Says Chanel, ‘In this new chapter, the story of No. 5 is told in a way that goes beyond the fragrance itself. Ten years ago, No. 5 was the fragrance of a woman who decided to break free from it all and then return to reality, renouncing her desire. Today, through Luhrmann‚Äôs eyes, we see the No. 5 woman deciding to listen to her heart. She is a woman who knows exactly who she is, and is free to make her own choices and listen to her desires. The film tells the story of the modern woman who struggles to make time for everything‚ÄĒherself, family, career, and love.’
   The accompanying music is Lo-Fang‚Äôs cover of ‘You‚Äôre the One That I Want’. The film itself, to be released on October 15, has no words or dialogue.


Patrick Demarchelier











Hugh Stewart

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