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KĂ©rastase enters natural hair care market with Aura Botanica range; Toni Garrn spokesmodel


NEWS  by Nathalia Archila/April 20, 2017/3.49

KĂ©rastase has introduced its Aura Botanica line in New Zealand, featuring a shampoo (Bain Micellaire), retailing at NZ$48, a conditioner (Soin Fondamental), NZ$52, a treatment (Concentre Essentiel), NZ$79, and an oil mist (Essence d’Éclat), NZ$70. The collection is, on average, 98 per cent natural in origin—a first for this L’OrĂ©al brand—and includes pure hand-pressed Samoan coconut and Moroccan argan oils.
   KĂ©rastase says the Aura Botanica coconut oil has proven to penetrate deeply into the hair, leaving it soft, hydrated and strong. The argan oil, meanwhile, lasts longest on the hair’s surface, nourishing it and keeping hair soft and shiny. Development of the range began in 2013.
   The products have a fragrance with top notes of grapefruit and crushed mint leaves, mid-notes of black pepper, coriander and jasmine, and base notes of rich vanilla and warm amber.
   The products are (again on average) 97 per cent biodegradable, and its packaging is similarly friendly to the environment, with the Bain Micellaire in a 100 per cent recycled polyethylene terephthalate (RPET) bottle, and the Concentre Essentiel bottle is made with 25 per cent recycled glass.
   With interest in natural hair care growing, KĂ©rastase expects a sizeable number of customers will chose Aura Botanica.
   As revealed in January, model Toni Garrn is the face of the KĂ©rastase Aura Botanica range. Twenty-four-year-old Garrn, with 581,000 Instagram followers and a fresh, healthy face, is involved in humanitarian work, her image working well with the natural angle of Aura Botanica.—Nathalia Archila

Liv Tyler to model Triumph Essence lingerie for autumn–winter 2017–18, shot by Rankin


NEWS  by Lucire staff/April 12, 2017/13.27


Triumph

For autumn–winter 2017–18, Liv Tyler will front Triumph Essence’s global campaign, photographed by Rankin.
   The Essence line is Triumph’s premium offering, with this season taking on the theme of ‘opulent Art Nouveau’, featuring designs in velvet embellished mesh, Leavers lace and silk satin.
   The campaign will appear in print and online, and at point of sale, beginning October.
   Tyler was chosen because she is ‘beautiful, elegant and exuding female confidence,’ according to Triumph’s global head of brand, Suzanne McKenna. ‘Liv Tyler encapsulates everything synonymous with Triumph Essence 
 She truly is a modern woman in every sense, a mother and actress with a fierce sense of femininity that women across the world can relate to. It is her genuine spirit that translates into our new campaign and we are thrilled to be working with her.’
   Tyler added in a release, ‘I am so honoured to be working with Triumph, a brand I have known and admired for so many years. It has such history! The Triumph Essence collection is really special and has both a playful, feminine and chic style, which I love. I can’t wait to see it launch later this year.’
   Rankin said, ‘Liv is such a natural beauty and this campaign was such an easy shoot. Her timeless elegance and Hollywood glamour is what we have managed to capture.’
   Rankin also worked with Triumph for its core spring 2017 line, modelled by Jessica Hart.

Catching our eye: stand-outs at the 2017 ID Emerging Designer Awards


NEWS  by Chris Park/March 26, 2017/11.52

Thirty finalists were selected to showcase their capsule collections at the 2017 ID Emerging Designer Awards’ runway show. Hosted on a crisp autumn evening in the iconic Dunedin Railway Station, the finalists were chosen by a panel of judges from over 150 different entrants, with designers coming from all over the world.
   Head judge Tanya Carlson said that, although it might sound clichĂ© and make her sound like a broken record, she truly believes that the standard of the submissions continues to rise and we were fortunate to see some of the talent.
   Here were some of the designers which particularly caught our attention.

Marina, Talia Jimenez, University of Technology, Sydney, NSW
Winner of the Golden Centre Prize for the Most Commercial Collection




Chris Park/The Park Brothers

   First off the runway, the collection featured playful digital prints of overlapping marine animals. Jimenez balanced the vibrant imagery by using mostly pastel colours for the prints and keeping the overall colour palette minimal.
   The collection was inspired by a trip to the Sydney Fish Markets in Piermont, where she experienced an overwhelming cacophony of marine-themed advertisements, overfilled crates of prawns, and mud crabs tied up in string everywhere.
   The prints were featured on PVC overalls faced with cotton worn with merino turtleneck knits, and oversized raincoats, referencing clothing traditionally worn by fishermen. The prints might be fun but the imposition of the prints on top of “fishermen” alludes to the over-exploitation of the marine ecosystem, and our excess indulgence in the spoils of the sea.




Chris Park/The Park Brothers

Above: Close-ups from Talia Jimenez’s Marina collection.

The Daily Show, Megan Stewart, Massey University, Wellington, New Zealand
NZME and ‘Viva’ Editorial Prize for Best New Zealand Collection







Chris Park/The Park Brothers

   This collection is a sharp critique on the distortionary effect that electronic communication and mass media have on our perception of reality. The distortionary effect is expressed in a very literal sense by the use of distorted imagery from television shows and twisted knits.
   She references digital media and the pixels of a screen by incorporating 90-degree angles and rectangles in her patterns, which further add to the warping when the square clothing twists around the human form.
   The television imagery was selected and distorted by Stewart herself, before being printed onto hessian-like material. The shoulder construction hangs by the elbows, adding to the warping effect on our perception of the clothing.
   The bright playful colours and mesmerizing patterns belie the warning messages that Stewart transmits to the viewer, of how being absorbed into media will warp one’s perception of reality.

XXX, Nehma Vitols, University of Technology, Sydney, NSW
H&J First Prize








Chris Park/The Park Brothers

   Vitols’s collection was ethereal. The pieces looked like they were hovering in front and behind the models rather than being worn by them, and yet it the composite fabric used by Vitols that gave it a stiffness belying the translucency of the wraith-like materials.
   Nehma created this material by taking silk organza and bonding it with stiff cotton organdy, then applying laser-cut Tyvek detailing in white to add visual depth. As the models walked down the runway, the fabric would shimmer and float, as if it had a mind of its own.
   The pieces were cleverly constructed from scraps of fabric left over from creating archetypal garments, held together using a combination of ties made out of leftover strips of fabric, contrast top-stitching and golden zips, which provided some weight and textural contrast to the sheer fabric.
   The complexity of the construction, the innovative materials and the brilliant execution led to Vitols taking out the grand prize at ID for 2017. Congratulations!—Chris Park, Special Correspondent




Chris Park/The Park Brothers

Above: Detail from Nehma Vitols’s collection, XXX, which took first prize at the ID Emerging Designer Awards.

H&M: more Conscious Exclusive details and images featuring Natalia Vodianova, plus first peek at childrenswear


NEWS  by Lucire staff/March 24, 2017/17.33

Hennes & Mauritz has released further images from the H&M Conscious Exclusive collections, previewed in Lucire in February.
   A plissĂ© dress made of Bionic, a sustainable polyester made from recycled shoreline waste, was part of the preview, but H&M has revealed more about other designs made from the fabric.
   The company has screen-printed distorted peonies and mimosa on to the fabric for ‘dream-like prints’, while an image of a dreaming woman has been quilted into its jacket.
   Designers have also added sequins to a recycled polyester cocktail dress, while a tuxedo comes in organic silk and Tencel twill. There’s a fishnet bag made from shoreline waste, and earrings from recycled glass and plastic.
   Children’s designs also feature for the first time, with tulle dresses and structured blazers and trousers.
   H&M head of design and creative director Pernilla Wohlfahrt said in a release, ‘For this year’s Conscious Exclusive collection at H&M, we thought not only about the look of the pieces, but also how they feel and sound. It’s a collection to please all our senses, and also our desire to be sustainable in everything we do.’
   â€˜H&M’s Conscious Exclusive collection shows how the best style can be mindful of the planet, to help protect it for the future. It’s such a desirable collection, with pieces made in sustainable materials that you want to wear for seasons to come,’ added model Natalia Vodianova, who fronts the campaign.
   Vodianova also founded Elbi, a digital philanthropy platform connecting users with a charities worldwide. H&M says it will continue to partner with the platform.
   The collections will go on sale in c. 160 stores worldwide, from April 20.







Emily Ratajkowski leads DKNY’s intimate apparel campaign; Anna Nooshin models Hunkemöller’s swimwear


NEWS  by Lucire staff/March 14, 2017/0.40



Sebastian Faena

DKNY has announced its spring–summer 2017 intimates, hosiery and sleepwear campaign featuring model Emily Ratajkowski, photographed by Sebastian Faena in New York.
   The first image was released today, along with a film starring Ratajkowski and styled by Clare Richardson, set in a Manhattan apartment. Ratajkowski walks out of her apartment to walk her dog wearing a DKNY unlined demi bra and boy short from its lace collection. The promotional film appears at DKNY.com and at locations around the city.
   The campaign, #GoodMorningDKNY, also sees Ratajkowski wearing a sheer lace bralette and low-rise bikini, with a mesh Litewear bodysuit paired with a fishnet thigh-high in nude.
   The collections are priced between US$12 and US$62, and are available at DKNY, Nordstrom, Lord & Taylor and Macy’s, on- and offline, and at select international retailers.
   Meanwhile, Hunkemöller has released its swimwear collection, modelled by Dutch new-media star Anna Nooshin, who can claim 358,000 followers on Instagram and 130,000 subscribers on YouTube.
   Nooshin models items from the spring–summer 2017 range in Aruba. The swimwear features embroidery, appliquĂ© detailing and lace-up details. Hunkemöller predicts the season’s key colour is mangosteen.
   She has designed accessories, including a kimono and clutch, to complement the swimwear. Hunkemöller has hashtagged the campaign #AnnaforHKM. The range is available online now via www.hunkemoller.co.uk.











www.hunkemoller.co.uk

Barbara Palvin, Soo Joo Park, Julianne Moore, Kiersey Clemons star in L’OrĂ©al Paris’s Voluminous Original Mascara campaign


NEWS  by Lucire staff/March 7, 2017/23.25

L’OrĂ©al Paris’s latest campaign for its Voluminous Original Mascara, dubbed The Original, brings together a group of celebrities, including models Barbara Palvin, Soo Joo Park, Dominique Babineaux, Hari Nef, Katerina Tannenbaum, and Juana Burga, actresses Julianne Moore, Diane Keaton and Kiersey Clemons, Blondie’s Debbie Harry, and TV host Lauren Ezersky.
   The first spot, shown below, sees quotations from customers around the US, where Voluminious Original Mascara is the country’s number-one entrant in the category. Babineaux and Palvin are the main models, though the whole cast appears at the end.
   L’OrĂ©al Paris says it made its choice of the models based on their originality, rule-breaking, and truth.
   â€˜We are excited to bring together trail-blazing individuals in celebration of the mascara that women have loved for over 25 years. They each embody the essence of Voluminous Mascara—originals who continue to be fresh, creative and confident,’ said Tim Coolican, president, L’OrĂ©al Paris USA, in a release.
   The spot promotes the original black shade as well as new blue ones. The mascara, says L’OrĂ©al Paris, can build up to five times the natural eyelashes’ thickness.

Adriana Lima and Jourdan Dunn host Maybelline’s London Fashion Week opening party


NEWS  by Lucire staff/February 19, 2017/12.01



Dave M. Benett/Getty Images

Maybelline hosted a Bring on the Night party on Saturday at the Scotch of St James in London, to kick off fashion week.
   Celebrities included Adriana Lima and Jourdan Dunn, who hosted, along with Neels Visser and Zara Martin DJing on the decks, and Tinie Tempah, Daisy Lowe, Vanessa White, Ella Eyre, AnaĂŻs Gallagher, Ashley Roberts, Dougie Poynter, Lou Teasdale, Lottie Tomlinson, Oliver Proudlock, Pandemonia, Roxie Nafousi, Vogue Williams, Liza Owen, Kara Rose Marshall, Lucy Mecklenburgh, Tallia Storm and Kyle de’Volle.
   Maybelline is again the official make-up sponsor of London Fashion Week. It partnered with New York-based jeweller, Maria Tash, on the night.

Kate Upton on three covers for Sports Illustrated Swimsuit Issue 2017, photographed by Yu Tsai


NEWS  by Lucire staff/February 15, 2017/10.49




Yu Tsai/Sports Illustrated

Above: Each of Yu Tsai’s covers for the 2017 Sports Illustrated Swimsuit Issue, on sale now in the US.

As with 2016, Sports Illustrated has gone with three covers for its annual Swimsuit Issue—except this time, all three covers are of one model, Kate Upton. All three were shot in Fiji by Taiwanese-born photographer Yu Tsai (è”Ąćź‡).
   Upton landed the cover in 2012 and 2013. Previous models to have managed covering the Issue in three different years were Christie Brinkley (who, at 63, returns to model in 2017’s number), Kathy Ireland, Daniela PeĆĄtovĂĄ, and Cheryl Tiegs. Elle Macpherson has five covers to her name.
   Other models in the 2017 edition are Nina Agdal, Ashley Graham, Hannah Jeter, Chrissy Teigen, Brinkley’s daughters Alexa Ray Joel and Sailor Brinkley Cook; Barbara Palvin, Bianca Balti, Bo Krsmanović, Danielle Herrington, Hailey Clauson, Hannah Ferguson, Kate Bock, Kelly Gale, Lais Ribiero, Mia Kang, Myla Dalbesio, Robyn Lawley, Rose Bertram, Samantha Hoopes, and Vita Sidorkina; and athletes Simone Biles, Genie Bouchard, Aly Raisman, Serena Williams and Caroline Wozniacki,
   Swimsuit editor M. J. Day said in a release, ‘The women of SI Swimsuit 2017 are a collection of change agents, pioneers, power brokers and breakout stars-in-waiting who have in their own way redefined the cultural conversation around beauty. These ladies embody character and beauty—and they prove that when it comes to beauty, there is not one singular definition. This is the very essence of SI Swimsuit, and it’s our guiding principle as we move forward.’
   Publisher Time, Inc. has tied in Facebook Live shows, a Snapchat global live story, Giphy GIFs, 360-degree videos, YouTube videos, Instagram videos, app-exclusive content, and more. Others are encouraged to share their ideas of female beauty and confidence with the hashtags #WhatIModel and #LoveYourSwimsuit. A TV behind-the-scenes special dĂ©buts on DirecTV Now today (February 15); a live red carpet show will stream from New York on February 16; and a Vibes music, food and culture festival in Houston follows on February 17–18.
   The Issue’s shoots were done in Turks & Caicos, Fiji, Tulum, MĂ©xico, Anguilla, Sumba Island, Indonesia, Kakslauttanen, Finland, Curaçao, and Houston, Texas. Sponsors include DirecTV Now, Edge, Lexus and Smirnoff.

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