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Lily-Rose Depp stars in Chanel cruise 2020–1 Balade en Méditerranée promotion

Filed by Lucire staff/November 23, 2020/3.38



Chanel’s promotions pass on to another generation, with Lily-Rose Depp, daughter of Vanessa Paradis, helming the promotion for its cruise 2020–1 collection, Balade en Méditerranée, on sale from November 23.
   The campaign, shot in June near Paris, was photographed by Karim Sadi.
   Depp said, ‘As well as for a vacation, this collection is very easy to wear in your daily life. It’s very wearable and effortlessly chic.
   ‘What I think is really special is that everything is so mix-and-matchable.’
   She can see herself taking the collection with her on holiday in the French Riviera, and likes the tweed tops, pants and skirts in the collection.
   Acknowledging the times, Depp says some of these items could complement what one already has in the wardrobe.
   The one accessory that resonates with her the most is the small basket bags, which she feels is reminiscent of ‘going on vacation and having a little beach basket’; and the sunglasses, which ‘allow me to read in the sun.’
   She also praises Virginie Viard, the house’s artistic director, whom she has known for many years. ‘I adore her. She has an elegance and a grace about her that’s very characteristic of the Chanel woman. It’s evident in everything she does.’
   The video below shows Depp behind the scenes on her shoot.










 


Jessica Clarke models Ruby’s resort 2020–1 collection, Tides

Filed by Lucire staff/November 10, 2020/10.31



There are bursts of colours with Ruby’s resort 2020 collection, featuring ’70s-inspired prints, knitwear, and fruity shades, as worn by international model Jessica Clarke. The collection, dubbed Tides, is, says creative director Deanna Didovich, ‘a reflection of my emotions, the ebb and flow of waves … I have felt confined and overwhelmed with change in 2020, which are feelings I am sure others can relate to too.’
   She adds, ‘Resort is a pivotal collection of our year; it’s us ending the year on the best note possible. I wanted Tides to feel free, nostalgic and sentimental. It’s all about silhouettes that accentuate the body’s natural curves and colours that are charming and optimistic.’
   Tides is refreshingly bold when it comes to its shades—bright green, papaya, yellow, and purple among them—as well as a striking zig-zag print in the Portia style (top, pants and bandeau dress). The Portia print is in a GOTS-certified cotton, while we love the calmness of the Waves blue marle knit (in cardigan, long sleeve top or midi-skirt). Think linen, lightweight cotton and breathable materials.
   The collection is available from November 20 at rubynz.com and at Ruby retailers.













 


Versace Dylan Turquoise for her launching October 25; Hailey Bieber, Bella Hadid front campaign

Filed by Lucire staff/October 22, 2020/10.17



New Zealand will see the launch of Versace Dylan Turquoise for her, the fragrance fronted by model Hailey Bieber, on October 25.
   Bella Hadid also features in the fragrance’s television commercial, along with Louis Baines.
   The campaign was shot in Cavallo Corsica. Harley Weir photographed the campaign, while Gordon von Steiner directed the TVC. Kevin Tekinel art-directed, Jacob K. styled, with Syd Hayes on hair and Isamaya Ffrench on make-up.
   The fragrance, created by Sophie Labbe, has top notes of lemon promofiore essence, Sicilian mandarin essence and pink peppercorn. Middle heart notes comprise blackcurrant buds absolute, guava juice and jasmine petals with freesia essence. There are wooden basenotes, including Clearwood (an exclusive made from sugar cane) and white musk.
   Prices begin at NZ$99 for the 30 ml eau de toilette spray, rising to NZ$135 for 50 ml, and NZ$175 for 100 ml.


 


Song Weiling launches new Emporio Armani Meccanico skeleton watch collection on Tmall

Filed by Lucire staff/September 29, 2020/10.57


China already had one of the most lively online e-commerce set-ups before COVID-19, and the pandemic drew even more activity online (see Lucire issue 42, and Lucire KSA September 2020). Emporio Armani is no exception in its dealings inside the Middle Kingdom, with Chinese spokesman Song Weiling (宋威龍), the actor and model, launching its Meccanico skeleton watch collection on Tmall on September 13.
   Song’s appeal to Generation Z (born between 1995 and 2012, according to some) is said to help broaden the brand’s appeal to a younger audience. Since joining Tmall in 2016, Emporio Armani has pushed a number of “hot” products appealing to younger buyers, including a gypsophilia watch series.
   Earlier marketing efforts in September 2019 and August 2020 (for the Qixi Festival) saw Emporio Armani team up with actress Tong Liya (佟麗婭).
   Emporio Armani says that Generation Z will account for 40 per cent of overall consumer purchases this year, hence its keenness to attract the group. Purchases in the 2,500–5,000元 segment have risen by 90 per cent. Tmall, in particular, has managed to appeal to Generation Z users, with the men’s watch category increasing 14 per cent between 2018 and 2019.



 


H&M Studio channels the 1970s, with Irina Shayk, Jameela Jamil, Sasha Lane, Indya Moore

Filed by Lucire staff/September 24, 2020/14.24




The 1970s have well and truly returned, and we don’t just mean with the uncertain economic mood. H&M’s Studio collection for autumn–winter 2020–1 reflects this, too, with a collection called The Refined Rebel, inspired by the 19th-century writer, Violet Paget (who used Vernon Lee as her nom-de-plume), and her residence at the Palmerino villa in Firenze. Despite officially referencing Paget, the style is very much 1970s, with big lapels and a slight flare for suits, including some outlandish colours in green and blue; big-shouldered coats and dresses in a multi-coloured print resembling splashes of paint; recycled polyester frilled blouses; a grey deconstructed sleeveless coat; and chunky-heeled boots. The clothes are gender-fluid, suiting the times, but in the mode of 1970s David Bowie, who was there well before the mainstream. The colour palette is azure blue and malachite green, says H&M, with champagne pink and marbled prints.
   The campaign has been shot separately from different parts of the world, given distancing rules and travel restrictions in place. Barbie Ferreira, Veronika Heilbrunner, Celeste, Alton Mason, Young Emperors and Mia Kong have each done their own interpretations of the collection and the imagery brought together by H&M. Meanwhile, Irina Shayk, Jameela Jamil, Sasha Lane and Indya Moore have donned designs from the range in a series of celebrity images.
   Customers are invited to share their own images from the range.
   ‘The AW20 Studio collection muse is not afraid to challenge the status quo. This collection is for those that celebrate being oneself above all else. We hope our customers feel inspired to dress with a carefree, rebellious attitude,’ said H&M’s creative adviser, Ann-Sofie Johansson.
   ‘In keeping with H&M’s strive for innovation, the H&M Studio team experimented with an exciting new campaign format for AW20. Adapted for today’s climate, this new way of working gives our global cast the creative freedom to style, photograph and express themselves in the comfort of their own space. We hope the new collection and campaign encourages everyone to celebrate their style,’ said Kattis Bahrke, H&M’s head of creative marketing and communications.




 


Venezia day 3: Mădălina Ghenea, Francesca Sofia Novello, Karina Nigay, Eleonora Bernardi Zizola

Filed by Lucire staff/September 4, 2020/22.50




Iosip Mihail

On day 3 of the 77ª Mostra internazionale d’arte cinematografica di Venezia, Academy Award winner Jim Broadbent and Notting Hill director Roger Michell were present at both the Corradi Cinema Lounge and the red carpet for the film The Duke, which tells the story of a man who sneaks into London’s National Gallery to steal a portrait of the Duke of Wellington by Goya.
   Est director Antonio Pisu and cast members Matteo Gatta, Jacopo Costantini and Italian X Factor judge, Lo Stato Sociale singer Lodo Guenzi were also present at the Lounge, as was Padrenostro actor Francesco Gheghi and Romanian model and actress Mădălina Ghenea. They were also on the red carpet, joined by Arisa, Francesca Sofia Novello, Pierfrancesco Favino, Karina Nigay, Angelo Quarti, Eleonora Bernardi Zizola, and the cast of Padrenostro.












Iosip Mihail

 


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