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Emily Ratajkowski leads DKNY’s intimate apparel campaign; Anna Nooshin models Hunkemöller’s swimwear


NEWS  by Lucire staff/March 14, 2017/0.40



Sebastian Faena

DKNY has announced its spring–summer 2017 intimates, hosiery and sleepwear campaign featuring model Emily Ratajkowski, photographed by Sebastian Faena in New York.
   The first image was released today, along with a film starring Ratajkowski and styled by Clare Richardson, set in a Manhattan apartment. Ratajkowski walks out of her apartment to walk her dog wearing a DKNY unlined demi bra and boy short from its lace collection. The promotional film appears at DKNY.com and at locations around the city.
   The campaign, #GoodMorningDKNY, also sees Ratajkowski wearing a sheer lace bralette and low-rise bikini, with a mesh Litewear bodysuit paired with a fishnet thigh-high in nude.
   The collections are priced between US$12 and US$62, and are available at DKNY, Nordstrom, Lord & Taylor and Macy’s, on- and offline, and at select international retailers.
   Meanwhile, Hunkemöller has released its swimwear collection, modelled by Dutch new-media star Anna Nooshin, who can claim 358,000 followers on Instagram and 130,000 subscribers on YouTube.
   Nooshin models items from the spring–summer 2017 range in Aruba. The swimwear features embroidery, appliqué detailing and lace-up details. Hunkemöller predicts the season’s key colour is mangosteen.
   She has designed accessories, including a kimono and clutch, to complement the swimwear. Hunkemöller has hashtagged the campaign #AnnaforHKM. The range is available online now via www.hunkemoller.co.uk.











www.hunkemoller.co.uk

Barbara Palvin, Soo Joo Park, Julianne Moore, Kiersey Clemons star in L’Oréal Paris’s Voluminous Original Mascara campaign


NEWS  by Lucire staff/March 7, 2017/23.25

L’Oréal Paris’s latest campaign for its Voluminous Original Mascara, dubbed The Original, brings together a group of celebrities, including models Barbara Palvin, Soo Joo Park, Dominique Babineaux, Hari Nef, Katerina Tannenbaum, and Juana Burga, actresses Julianne Moore, Diane Keaton and Kiersey Clemons, Blondie’s Debbie Harry, and TV host Lauren Ezersky.
   The first spot, shown below, sees quotations from customers around the US, where Voluminious Original Mascara is the country’s number-one entrant in the category. Babineaux and Palvin are the main models, though the whole cast appears at the end.
   L’Oréal Paris says it made its choice of the models based on their originality, rule-breaking, and truth.
   â€˜We are excited to bring together trail-blazing individuals in celebration of the mascara that women have loved for over 25 years. They each embody the essence of Voluminous Mascara—originals who continue to be fresh, creative and confident,’ said Tim Coolican, president, L’Oréal Paris USA, in a release.
   The spot promotes the original black shade as well as new blue ones. The mascara, says L’Oréal Paris, can build up to five times the natural eyelashes’ thickness.

Adriana Lima and Jourdan Dunn host Maybelline’s London Fashion Week opening party


NEWS  by Lucire staff/February 19, 2017/12.01



Dave M. Benett/Getty Images

Maybelline hosted a Bring on the Night party on Saturday at the Scotch of St James in London, to kick off fashion week.
   Celebrities included Adriana Lima and Jourdan Dunn, who hosted, along with Neels Visser and Zara Martin DJing on the decks, and Tinie Tempah, Daisy Lowe, Vanessa White, Ella Eyre, Anaïs Gallagher, Ashley Roberts, Dougie Poynter, Lou Teasdale, Lottie Tomlinson, Oliver Proudlock, Pandemonia, Roxie Nafousi, Vogue Williams, Liza Owen, Kara Rose Marshall, Lucy Mecklenburgh, Tallia Storm and Kyle de’Volle.
   Maybelline is again the official make-up sponsor of London Fashion Week. It partnered with New York-based jeweller, Maria Tash, on the night.

Kate Upton on three covers for Sports Illustrated Swimsuit Issue 2017, photographed by Yu Tsai


NEWS  by Lucire staff/February 15, 2017/10.49




Yu Tsai/Sports Illustrated

Above: Each of Yu Tsai’s covers for the 2017 Sports Illustrated Swimsuit Issue, on sale now in the US.

As with 2016, Sports Illustrated has gone with three covers for its annual Swimsuit Issue—except this time, all three covers are of one model, Kate Upton. All three were shot in Fiji by Taiwanese-born photographer Yu Tsai (蔡宇).
   Upton landed the cover in 2012 and 2013. Previous models to have managed covering the Issue in three different years were Christie Brinkley (who, at 63, returns to model in 2017’s number), Kathy Ireland, Daniela PeÅ¡tová, and Cheryl Tiegs. Elle Macpherson has five covers to her name.
   Other models in the 2017 edition are Nina Agdal, Ashley Graham, Hannah Jeter, Chrissy Teigen, Brinkley’s daughters Alexa Ray Joel and Sailor Brinkley Cook; Barbara Palvin, Bianca Balti, Bo Krsmanović, Danielle Herrington, Hailey Clauson, Hannah Ferguson, Kate Bock, Kelly Gale, Lais Ribiero, Mia Kang, Myla Dalbesio, Robyn Lawley, Rose Bertram, Samantha Hoopes, and Vita Sidorkina; and athletes Simone Biles, Genie Bouchard, Aly Raisman, Serena Williams and Caroline Wozniacki,
   Swimsuit editor M. J. Day said in a release, ‘The women of SI Swimsuit 2017 are a collection of change agents, pioneers, power brokers and breakout stars-in-waiting who have in their own way redefined the cultural conversation around beauty. These ladies embody character and beauty—and they prove that when it comes to beauty, there is not one singular definition. This is the very essence of SI Swimsuit, and it’s our guiding principle as we move forward.’
   Publisher Time, Inc. has tied in Facebook Live shows, a Snapchat global live story, Giphy GIFs, 360-degree videos, YouTube videos, Instagram videos, app-exclusive content, and more. Others are encouraged to share their ideas of female beauty and confidence with the hashtags #WhatIModel and #LoveYourSwimsuit. A TV behind-the-scenes special débuts on DirecTV Now today (February 15); a live red carpet show will stream from New York on February 16; and a Vibes music, food and culture festival in Houston follows on February 17–18.
   The Issue’s shoots were done in Turks & Caicos, Fiji, Tulum, México, Anguilla, Sumba Island, Indonesia, Kakslauttanen, Finland, Curaçao, and Houston, Texas. Sponsors include DirecTV Now, Edge, Lexus and Smirnoff.

Alessandra Ambrosio models for Cîroc in campaign shot by Mario Testino—first image released


NEWS  by Nathalia Archila/February 13, 2017/22.25


Mario Testino

Above: The official image released by Cîroc to promote its new campaign with Alessandra Ambrosio.

Brazilian model and actress Alessandra Ambrosio is the new face of vodka brand Cîroc, for its campaign, dubbed On Arrival. The campaign will follow Ambrosio during an entire year of her life through the biggest fashion events and on-trend party destinations. With her modelling credentials including Victoria’s Secret, Dolce & Gabbana, Christian Dior, Giorgio Armani, Rolex and Calvin Klein, Cîroc felt she was an ideal match for its ‘playful luxe’ positioning.
   Owner Diageo wants Cîroc to be seen as a brand that’s exclusive, present at celebrity parties and fashion shows that only VIPs can attend, including summer events and New Year celebrations—and that customers can live this lifestyle through it.
   The campaign will include social media, and a photo shoot by Mario Testino. In a release, Testino said, ‘Shooting this campaign with Alessandra has been amazing. She has this quality that captivates everyone when she walks into a room. Alessandra is that person who captures the style and sparkle that Cîroc represents.’
   Three images will be released across the year, supported with exclusive behind-the-scenes content. The first was already released, showing Ambrosio preparing backstage at an iconic party.
   Samantha Reader, global marketing director for Diageo Reserve, said, ‘Cîroc On Arrival is all about celebrating moments of success and being at the forefront of what’s hot … Ciroc is for those who dream big, aspire to greatness and recognize the importance of celebrating success when it arrives. Alessandra embodies this in everything she does, and we’re looking forward to celebrating with her this year.’—Nathalia Archila


Top: Behind the scenes images from Alessandra Ambrosio’s shoot. Above: Alessandra Ambrosio and photographer Mario Testino.

Ashley Graham releases limited-edition swimwear line for Swimsuits for All


NEWS  by Nathalia Archila//9.57

Model Ashley Graham has launched a limited-edition swimwear collection, Ashley Graham × Swimsuits for All, that celebrates ‘every body, every age, every beautiful’. Graham, who modelled one of the three covers in last year’s Sports Illustrated Swimsuit Issue, sees her new collection make its first promotional appearance in the 2017 number this week.
   The new collection features a 16-piece line of bikinis, one-pieces and cover-ups priced between US$70 and US$150. It is the brand’s first full collection available in US sizes 6 to 22, available at SwimsuitsforAll.com.
   The campaign’s photographs and video were shot in San Juan, Puerto Rico, and encourages women to celebrate their uniqueness. The collection was inspired by the festive spirit of the island.
   â€˜I was so excited to shoot with local women for this shoot, non-models who represent all different body shapes, proving that everyone can look gorgeous in my swimsuits,’ said Graham. ‘”We’re continuing to shift perceptions of beauty and encouraging more [inclusiveness] in the fashion industry. I’m proud that my collection is the first to offer sizes 6 through 22, and I cannot wait to see even more ladies rock these sexy suits!’—Nathalia Archila

Natalia Vodianova fronts H&M’s Conscious Exclusive campaign in a gown made from recycled polyester


NEWS  by Nathalia Archila/February 8, 2017/23.11



Natalia Vodianova stars in H&M’s Conscious Exclusive campaign, highlighting the brand’s use of Bionic, a recycled polyester made from recovered shoreline waste.
   H&M Conscious is the Swedish retailer’s sustainable, socially responsible collection, with the Exclusives going a step further with limited-edition designs and, usually, a high-profile spokesmodel.
   The key design this season is an ethereal plissé pleat gown in powder pink in Bionic.
   H&M, which had been named as one of Medinge Group’s Brands with a Conscience in 2008, has been increasing its use of sustainable materials, now reaching 20 per cent. It is now one of the world’s biggest users of recycled polyester and one of the biggest buyers of organic cotton.
   H&M Conscious Exclusive shows that style and sustainability can go together.
   â€˜I am proud to appear in the H&M Conscious Exclusive campaign. It’s amazing to see the advances in sustainable fabrics that are used in the collection, pointing towards a more sustainable future for all fashion,’ said Vodianova.
   â€˜For the design team at H&M, this year’s Conscious Exclusive is a chance to dream and create pieces that are both quirky and beautiful. It’s great to be able to show just what is possible with sustainable materials like we have done with the delicate plissé dress made of Bionic,’ said Pernilla Wohlfahrt, H&M’s head of design and creative director.
   The 2017 collection will also include children’s pieces. The collection will go on sale in c. 160 stores worldwide, from April 20.—Nathalia Archila





Milla Jovovich launches Toyota C-HR in London


NEWS  by Lucire staff/February 3, 2017/18.53


Gareth Cattermole/Getty Images



Stuart C. Wilson/Getty Images

At the Printworks in London on February 2, Toyota staged a drive-through immersive theatre experience with actress Milla Jovovich to promote its C-HR sport crossover.
   The event, The Night That Flows, saw 100 guests experience scenes from Berlin, Milano, Paris, Barcelona and London, interacting with actors and projection footage, with narration by Jovovich.
   The Berlin scenes were taken from its International Festival of Light. The Milano scene was backstage at a fashion show, with fashion designer Fabio Attanasio (the Bespoke Dudes) and model Giorgia Palmas in attendance. Croupier and magician Étienne Pradier hosted the Parisian casino scene, while rally driver and pro skier Guerlain Chicherit “drove” guests round a projected roulette table. Spanish DJ Cuartero led a flash mob-style Barcelona club scene, promoting the C-HR’s JBL sounds system, while the final London bar scene saw mixologists Alex Kratena and Simone Caporale with Jovovich herself.
   The event was creative-directed by the Department’s Jonny Grant and Hamish Jenkinson, with Jessica Rees Middleton as executive producer.
   The Toyota C-HR (Coupé-High Rider) is a compact crossover on a platform shared with the Toyota Prius (albeit with a shorter wheelbase), originally designed for the European market and overseen by engineer Hiro Koba. Unusually for Toyota, the company placed style over interior room first, and when the dynamics of the smaller prototype weren’t up to par, they waited for the newer platform, with a lower centre of gravity.











Stuart C. Wilson/Getty Images






Stuart C. Wilson/Getty Images

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