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December 18, 2014

Sponsored video: Chloé keeps it youthful and fresh this Christmas

Lucire staff/9.44

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A Lucire special promotion

Above Clémence Poésy.

Chlo√© has managed to be ahead of the curve this decade, from signing two up-and-coming actresses at the beginning of the decade‚ÄĒImogen Poots and Camille Rowe Pourcheresse‚ÄĒand, more recently, Cl√©mence Po√©sy, all of whom exhibit different facets of the brand when it comes to its fragrances.
   Chlo√© has managed to be true to its youthful, natural image, while injecting a sense of seduction and modernity. It‚Äôs completely in line with the Chlo√© clothing line‚ÄĒand it‚Äôs imperative that the two work side by side.
   The fragrances, which are from Coty Prestige, are distinguished not just by their scents, but by the faces that promote them. Poots, Rowe Pourcheresse and Po√©sy speak to the younger demographic sought by Coty. Their natural look‚ÄĒthe actresses themselves are regularly photographed wearing nude make-up‚ÄĒties in perfectly with the natural scents of the Chlo√© fragrances, which are always subtle and never over the top. Chlo√©, which was a trend-setting brand in 1950s Paris, happily works in its home city in its promotions.
   Chlo√© Love Story, which was launched in July, is a perfect example, featuring orange blossom, neroli and jasmine stephanotis. The signature Chlo√© scent, meanwhile, is fresh, floral and smooth, with pink peony, freesia, lychee as top notes, magnolia flower, lily of the valley, and rose in the middle, and cedarwood, amber and honey as basenotes. Roses de Chlo√© features Damascene rose and magnolia, while See by Chlo√© has bergamot and apple.
   The range is one of the most youthful and well defined that we know.
   Chlo√© is having a busy Christmas season, focusing on the messages of love, joy and happiness‚ÄĒwishing you a happy holiday season from Chlo√© fragrances. The New Year is going to see even more promotions: as Chlo√© leads up to the 40th anniversary of its fragrances in 2015.


Post sponsored by Chloé

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December 17, 2014

Belvedere Vodka kicks off James Bond partnership, with Lily Cole, Tinie Tempah, Pixie Geldof, Amber Atherton

Lucire staff/0.30

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The $300 million budget set aside for Spectre, the 24th Eon James Bond film, will need a marketing bonanza. After Aston Martin revealed its DB10‚ÄĒ10 cars built exclusively for the film and not general sale‚ÄĒand Jaguar Land Rover confirmed that they would be supplying a C-X75 and Range Rover vehicles, Belvedere Vodka is next, launching its global partnership with James Bond at the Bond in Motion exhibition at the London Film Museum last night.
   Guests included Lily Cole, Tinie Tempah, Amber Atherton, Pixie Geldof, Douglas Booth, Kim Hersov, Ella Catliff and Christophe Navarre, while Belvedere president Charles Gibb played host.
   Belvedere’s limited-edition bottles see the Belvedere palace replaced with an image of the MI6 headquarters from the film, while its trade-mark blue will be changed to green, on one. These will be limited to 100 bottles. The second change will be to Belvedere’s Silver Sabre bottles.
   The marketing programme commences in February, with point-of-sale promotions. Updates will be put on Belvedere’s Instagram account.
   Spectre, which is named after the fictional terrorist organization from the Ian Fleming novels, will premi√®re on November 6, 2015. Daniel Craig will return as the super-spy, and the cast includes Monica Bellucci, L√©a Seydoux, Andrew Scott, Dave Bautista, Naomie Harris, Ralph Fiennes, and Christoph Waltz as the villain. Barbara Broccoli and Michael G. Wilson produce, while Sam Mendes (Skyfall) returns to direct.




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December 10, 2014

News in brief: Chanel’s Paris‚ÄďSalzburg collection; Lady Gaga, Eva Longoria in NYC; Anja Rubik launches perfume

Lucire staff/10.59

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Karl Lagerfeld has unveiled the 13th Chanel M√©tiers d’Art collection in Salzburg, Austria, recognizing its historical connection with Gabrielle Chanel (she got the inspiration for the Chanel jacket there, at the Hotel Schloss Mittersill, then owned by Baron Hubert von Pantz, with whom she had a fling). Lagerfeld discusses his collection in the video clip below, which showcases the Paris‚ÄďSalzburg collection, featuring Cara Delevingne, who not only closed the show, but is the face of the collection itself.
   The presentation, at the Leopoldskron ch√Ęteau, showcased the fine work of the feather-workers, milliners, tuckers and bootmakers. Lagerfeld took inspiration from traditional Austrian clothing, revisiting the dirndls and lederhosen, using loden, tweed, felt, leather and satin cashmere mix, taffeta and lace. Evening dresses featured pin-tucked fronts, frills, pleats and voluminous sleeves.
   ‚ÄėYou can take inspiration from the apron, from the sleeves, from all the little details, but you have to forget it all and we do it in a new way,’ said Lagerfeld. ‘The star of Salzburg is about the jacket, but what I like is the craftsmanship, the embroidery with all the feathers. There is an unbelievable craftsmanship in all those clothes: most of the embroidery includes stones and many feathers, it‚Äôs like fur, it‚Äôs like flying fur. If you look at them closely, it‚Äôs quite unbelievable; when you see them or you touch them. So I tried, with beautiful fake pearls, to make interesting pearl jewellery that looks like embroidery. It‚Äôs the updated version of what I think it should be, could be, and had to be today.’
   In New York celebrity sightings, Lady Gaga has been spotted wearing the Blake wide-brim hat in oyster felt with pearl trim from Eugenia Kim’s fall 2014 collection last week, while Eva Longoria wore a Ralph & Russo spring‚Äďsummer 2014 white silk cr√™pe cap sleeve embellished jacket with structured peplum, pencil skirt and black alligator belt to the ninth annual L’Or√©al Women of Worth event.
   L’Or√©al Paris notes that Longoria’s look uses True Match liquid foundation in C2 Rose Vanilla, the Volume Million Lashes Excess in Extra Black, Color Riche Le Kajal in 501 Oriental Black, the Super Liner Brow Artist Plumper in medium to dark, and the Elnett Volume Excess hairspray. Blake Lively, very much this year’s L’Or√©al Paris celebrity with all the attention she garnered at Cannes, was also at Women of Worth, her look accomplished with True Match in N3 Creamy Beige, the Glam Bronze Powder Duo in 101 Blonde, the Flash Lash Butterfly in Intenza, Txt Wave Creating Spray, and the Nude Rose Color Riche La Palette.

   Polish model Anja Rubik, 31, meanwhile, has released her new perfume, Original. At Colette in Paris, she discusses some of her beauty tips from her career, including using eyelash curlers and moisturizing your skin. Rubik also reveals that Brigitte Bardot is her ‘ultimate beauty’, and rates Charlotte Gainsbourg and Patty Smyth highly.
   The perfume scents are those that have followed her over the years, namely white lilies and green tea, while the black-and-white imagery was inspired by her love of black-and-white photography and the work of Robert Mapplethorpe.
   Carrera y Carrera is going from strength to strength: the Madrid-based luxury jewellery brand has opened a boutique in Macau, as a first beach-head into China. Manuel Carrera, a fourth-generation descendant of the Carrera family who founded the brand, was on hand with CEO Svetlana Kupriyanova.
   Finally, in the main part of our site, travel editor Stanley Moss fits museums and great food into 48 hours in Torino, while publisher Jack Yan tests the BMW X1 Sdrive18d‚ÄĒreaders might like the title.


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December 4, 2014

Video: a sneak peek from the 2014 Victoria’s Secret Fashion Show

Lucire staff/22.24

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Dimitrios Kambouris/Getty Images

Although the Victoria’s Secret Fashion Show in London won’t be broadcast till December 9 on CBS in the US, we have an early sneak peek at the event, with models Adriana Lima and Alessandra Ambrosio. Videofashion also looks back at Lima and Ambrosio at the start of their careers as Victoria’s Secret ‘Angels’.
   From this year’s show, Elsa Hosk and Lily Aldridge also comment, while you can catch an early glimpse of the performances from Taylor Swift‚ÄĒthe undoubted star of this year’s show‚ÄĒAriana Grande, Ed Sheeran and Hozier.
   Swift’s presence at the 2014 show, which has taken place this year in London, has boosted its profile, especially with the singer’s ability to tap in to the 18‚Äď24 market. Victoria’s Secret publicity has dubbed Swift an ‘honorary Angel’.
   Swift has 15 million Instagram fans, and a further c. 48 million on Twitter and a whopping 72 million on Facebook.
   Victoria’s Secret has also released its own video from the fittings, with the background story behind the first section, ‘Gilded Angels’, with executive producer Monica Mitro and collection creative director Sophia Neophitou.


Taylor Swift, via Instagram

Above Taylor Swift has released her own glimpse at the Victoria’s Secret Fashion Show to her 15 million Instagram fans.

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December 1, 2014

Video from British Fashion Awards 2014: Erdem, J. W. Anderson take top honours; Emma Watson tops vote

Lucire staff/23.42

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Dan Sims

Above, from top Poppy Delevingne, Joan Smalls, Karlie Kloss, and Cara Delevingne, Model of the Year. Victoria Beckham, winning Brand of the Year. Emma Watson, who won the British Style Award.

Before an audience of 2,070 at the London Coliseum, the 2014 British Fashion Awards have seen Erdem and J. W. Anderson take out the coveted prizes of Womenswear Designer of the Year and Menswear Designer of the Year respectively. Anya Hindmarch was named the Accessories’ Designer of the Year.
   Actress Michelle Dockery, racing driver Lewis Hamilton, and models Karol√≠na Kurkov√° and Eva Herzigov√°, presented the much-awaited top three awards of the night.
   Actress Emma Watson won the British Style Award in a public vote (based on 3,000 participants), as the individual who best embodies the spirit of British fashion and is an international ambassador for London as a fashion capital. Harry Styles presented her award.
   Celebrity presenters on the night included Kylie Minogue, Naomie Harris, Anna Kendrick and Jeremy Irvine, Liya Kebede, John Galliano, Charlotte Gainsbourg, Naomi Campbell, Suzy Menkes, OBE, Karlie Kloss, Joan Smalls and Poppy Delevingne, Kate Moss, and Rita Ora and Nick Grimshaw.
   Victoria Beckham was named the best brand, recognizing her work in distribution, retail, campaigns and ecommerce.
   Cara Delevingne became the Model of the Year, while the Alexander McQueen brand took home the Red Carpet Designer award for creating global awareness of its designs in the media. Sarah Burton collected the award for the Alexander McQueen label from supermodel Moss.
   Preen was the awarded Establishment Designer of the Year with her work in global retail and ecommerce, while Simone Rocha was named the New Establishment Designer, for her impact on the industry.
   Of the awards named earlier, Vogue editor-in-chief Anna Wintour, OBE, was given the Outstanding Achievement Award for her contribution to the industry. W fashion and style director Edward Enninful won the Isabella Blow Award for Fashion Creator, and Chris Moore won the Special Recognition Award for his six-decade-long career and contribution to the industry.
   Names to look out for are Marques’Almeida, which won the Emerging Womenswear Designer award, Craig Green, the Emerging Menswear Designer winner, and Prism, the Emerging Accessory Designer winner.
   Nicolas Ghesqui√®re, for Louis Vuitton, was recognized as the non-British designer who helped shape the fashion industry in the past year both in the UK and internationally, with the International Designer award.
   Louis Vuitton was recognized for its advertising in 2014 with the Creative Campaign award.
   The late Prof Louise Wilson of Central Saint Martins was also honoured in a special tribute, with looks by designers she had taught, including Christopher Kane and Mary Katrantzou.
   There were 63 nominees in total for the various categories, with 400 industry members worldwide casting their vote.
   Sponsors for the British Fashion Awards 2014 are Swarovski as principal partner; Canon, MAC, Toni & Guy and Vodafone as presenting sponsors; and American Express, Marks & Spencer, Mercedes-Benz, Penhaligon’s and Rightster. The British Fashion Council also recognizes Fashion Monitor and Harrogate Spa.



Dan Sims

Above, from top Michelle Dockery, and Womenswear Designer of the Year Erdem Moralioglu. Vogue editor-in-chief Anna Wintour, winner of the Outstanding Achievement Award.

Red carpet highlights

Highlights

Prism: Emerging Accessory Designer

Anya Hindmarch: Accessory Designer of the Year

Marques’Almeida: Emerging Womenswear Designer

Cara Delevingne: Model of the Year

J. W. Anderson: Menswear Designer of the Year

Edward Enninful: Isabella Blow Award for Fashion Creator

Victoria Beckham: Brand of the Year

Emma Watson: British Style Award

Louis Vuitton: Creative Campaign Award

Nicolas Ghesquière for Louis Vuitton: International Designer

Alexander McQueen: Red Carpet Designer

Erdem: Womenswear Designer of the Year

Chris Moore: British Fashion Council Special Recognition Award


Doug Rimington/Detune Photography

Above Marques’Almeida is the name to look out for in British fashion, as the label won the Emerging Womenswear Designer award at the British Fashion Awards 2014 tonight.


Above This campaign helped net Louis Vuitton the Creative Campaign Award at the British Fashion Awards tonight.

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November 21, 2014

News in brief: Kendall Jenner chooses District; you choose for Charlie’s; Alejandra Alonso models Carrera y Carrera

Lucire staff/3.44

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District notes that Kendall Jenner, the new face of Estée Lauder, wears a top from its range. The blush pink top retails for US$108. Blake Lively had also recently chosen District for a photo shoot for her new website, Preserve.


   Charlie’s wants New Zealand customers to try their Straight Up cola, and decide whether it should become a permanent part of its range. Kiwis are invited to post their feedback with a thumbs-up or thumbs-down selfie, or simply write a few words, at Charlie’s Facebook or Instagram, using the hashtag #straightupcola.
   Finally, Carrera y Carrera, the Spanish jewellery brand, has launched new visuals with model Alejandra Alonso as its new face. The campaign has been conceived by MAFIA, and features items from Carrera y Carrera’s new Seda Imperial range, as well as from C√≠rculos de Fuego, Bamb√ļ and Ruedo. It will break in publications internationally this month.






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November 16, 2014

Kendall Jenner signed as Est√©e Lauder’s new face: social media consumers among targets

Lucire staff/11.45

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Courtesy Estée Lauder

Estée Lauder has signed model Kendall Jenner for digital, TV, print advertising and social media campaigns.
   The company sees Jenner’s personal social media following as an asset, able to bridge them with fashion and entertainment, while targeting younger consumers.
   She has 30 million fans across Instagram, Twitter and Facebook, and is believed to be the most socially connected model.
   Est√©e Lauder global brand president Jane Hertzmark Hudis calls Jenner ‘the ultimate Instagirl. We are excited to leverage her image, voice, energy and extraordinary social media power to introduce Est√©e Lauder to millions of young women around the world.’
   Jenner says she had known since Paris Fashion Week, but had to keep the news under wraps.
   ‚ÄėIt honestly feels like a dream to represent such an iconic beauty brand: it is an incredible honour and quite humbling,’ she says.
   She also features in a 13 pp. editorial shot by Patrick Demarchelier in the December 2014 issue of Vogue.
   Jenner had first walked in Marc Jacobs’ fall 2014 show, then at the Chanel haute couture show, followed by an advertising campaign for Givenchy for autumn‚Äďwinter 2014. She has since walked for Balmain, Dolce & Gabbana and Fendi. She has worked with photographers such as Demarchelier, Mert & Marcus, Mario Sorrenti and Mikael Janssen, and has appeared in Love, Vogue Paris, W, and Interview.
   She follows in the footsteps of luminaries including Willow Bay, Paulina Porizkova, Elizabeth Hurley, Gwyneth Paltrow, Liu Wen, and Julia Roberts.

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November 4, 2014

Brazilian model Lea T. becomes Redken’s newest ambassador

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Matt Irwin

Lea T., known best as the muse for Givenchy, has become Redken’s latest face, joining musician Sky Ferreira, blogger Chiara Ferragni, hairstylist Guido and celebrity colourist Tracey Cunningham.
   Redken says Lea T. was chosen for her individuality. Said Leslie Marino, Redken US’s general manager, in a release, ‘She shares Redken’s vision of global beauty, and has a unique sense of self and a beauty that is undeniably her own.’
   The Brazilian model has become an advocate for transgender people, equality, and anti-bullying.
   She will promote the company’s Chromatics hair colouring range.
   Discovered by Riccardo Tisci at Givenchy, she has featured in some of the top fashion titles in the world, and made the cover of Elle Brasil in 2011 (below).
   Further announcements will be made via Redken and Lea T.’s Twitter accounts, at @Redken5thAve and @leacerezo. The campaign featuring Lea T. breaks in January.

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