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April 16, 2015

A spring in their steps: Secret Room’s pre-MTV Movie Awards’ suite

Lucire staff/10.22

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Leyla Messian

As usual, Rita Branch and Amy Boatright’s Secret Room Events lined up a docket of product talent filled with delights for girls and boys of all ages. However, young Reef Carneson was the true VIP of the day. At age six, he is a cancer survivor as well as the first pediatric bonemarrow recipient in his native South Africa. Unfortunately, he developed Graft Versus Host Disease (GVHD) after his procedure. When a diagnosis of skin cancer made matters worse, his family came to the United States for further treatment. To help offset the costs for his family, Rock It 4 Reef has been established to keep Reef and his family going strong in his quest to beat his illness. This year, generous Style Lounge attendees have enabled the Secret Room to collect for little Reef’s health care.
   As befitting any pre-awards show fête, a red carpet led into one of the brightly lit ballrooms of the elegant SLS Hotel in Beverly Hills. But this was no ordinary trade show. A sparkling hall showcased a hit parade of new products, accompanied by high-energy pop blasting out of a small device that looked like a coffee pot. In spite of its appearance, the Archt One 360-degree sound system did not dispense Lavazza or Starbucks. Instead, a pulsating brew of multi-directional sound poured straight from the Singapore-based inventor’s Iphone, through the device and to the farthest corners of the ballroom. Information for this percolating Kickstarter invention can be found at archtaudio.com.
   Another impressive device we discovered is Cheero’s Ingress Power Cube, offering 12,000 MHz of juice that allows the user to charge two devices while flying, camping, mountain biking or surviving on a deserted island. Even castaways and hermits need their music and games. Cheero has several models of chargers available, including one that comes with a flexible toy “transformer” whose eyes light up when the gadget is fully charged. Speck was on hand with a colourful array of Ipad, tablet and phone covers with mid-century modern patterns in vivid turquoise, teal, yellow and vermilion.
   One literal highlight of the day is best used at night-time, and not only by children. Total Dreamz by Aloka Designs USA offers a variety of hypnotic, colour-changing nightlights. Little girls will fall asleep alongside a rainbow-tinted horse, puppy, or fairy, while little boys will ride a train or spaceship to Dreamland. Children over 18 will be mesmerized by the psychedelic heart and butterfly designs that bring an aurora borealis effect to their bedroom. Sleepyheads can program these night lights to turn off automatically when the fun is over.
   After splitting a surprisingly tasty, probiotic-packed Effi Bar made of raw dates, cashews, and goji berries, we moved on to the clothing and accessories. Wiley X Eyewear outfitted attendees with the same sleek model of shades worn by Bradley Cooper in American Sniper. Although designed for men, these are quite flattering on women. Lightweight yet durable, they cool off the eyes by cutting the glare effectively. It is interesting to note that this brand also provides eye protection for the Australian military.
   No style lounge is complete without introducing designers who turn trash into fashion. Protecting the earth while making us look good: we’ve all seen or worn recycled denim, restructured vintage clothing, and jewellery created from old glass. Made from recycled plastic bottles harvested in the US, Underground Chic has a collection of stylish handbags, clutches, and totes in a variety of fun, crayon-coloured hues. One style looks and feels like genuine, soft brown suede. It’s easy to forget that these cute accessories were once bottles that could have ended up clogging our oceans.
   Anje, also based in New York, has created a line of luxurious yet minimalist cashmere garments in multiple shades of grey, charcoal and black. Although expensive, the generous, flowing silhouettes flatter all figure types. They are true and timeless investment pieces for one’s wardrobe.
   So, what about colour? After all, it is spring here in North America, and not only the Ipads should be attired in teal and vermilion. When choosing the most flattering gowns, celebrities the world over reach out to color consultant Jill Kirsh. She provides one-on-one as well as online consultations for international clients to determine the best colour palette based on the individual’s hair colour. She also customizes make-up to complement each client’s hair colour, skin tone, and wardrobe, thereby ensuring a uniform look.
   We had already shared our second better-for-you-than-yoghurt Effi Bar (this time it was coconut and cacao) when we started to explore the multitude of beauty products and services. Joey New York introduced their newest skin care product, This N That, a multi-use liquid to shrink pores and exfoliate; their Keep It Up, described as an instant natural facelift, is one of their best-selling products. Coconut water and ginseng, used in some Joey New York products, lift and tighten sagging skin and pesky jowls. The new Cellusanaskin care line rejuvenates the skin with the same stem cell technology used for burn victims. Cellusana looks forward to the launch of injectable stem cells, which eliminate wrinkles and other imperfections, without the use of paralysing toxins.
   EMK presented attendees with a gift of plant placental anti-ageing face serum with firming kelp and clarifying tea tree oil. Used together with their Supra night cream and their firming eye gel, we can look forward to waking up with brighter, more refreshed skin. The line has a devoted following in Malaysia and Dubai, where hot climates wreak havoc upon delicate skin. Our first whiff of Kuumba Made botanically infused organic body care and first-aid products brought back memories of the late 1960s and early 1970s, of bell-bottomed jeans, incense and free love. We were particularly drawn to the jasmine, white ginger and black coconut scents. The all-natural scented coconut oil relieves feminine dryness, and the vanilla-infused variety improves intimacy. And speaking of which, Matt Titus is the first nationally recognized male matchmaker to develop a fragrance collection. The YOU collection (also known as the Scent of a Woman collection) consists of three distinctive fragrances sold together, each with notes of fresh green tea, warm musk or feminine florals.
   Korean bath houses are becoming increasingly popular outside the Korean community. Men and women enjoy a variety of saunas, hot and cold plunge pools, and body treatments au naturel. Tikkun Holistic Spa is one of the better known, high-end Korean spas with heat therapy and infrared rooms that help soothe tired muscles and tense moods. The ladies of Tikkun are delighted to introduce Lucire readers to an indulgent cleansing ritual designed for our “lady bits”. One just sits on the specially designed ‘V’ treatment chair (‘A’ treatment for the boys), and allow the steam to do its thing. Afterwards, one retires to either the clay or the salt room at the spa to further detoxify and relax. A day at Tikkun is an all-day affair. Karen’s Skincare is the secret behind the effectiveness of Tikkun’s facials. In particular, the Advanced C and E Infusion Complex diffuses highly concentrated vitamins to combat wrinkles, age spots and sagging skin. Made in the US without animal testing, Tikkun’s products are paraben-free and customized for various skin types.
   Of course, time is ultimately a thief, and steals our youthful appearances no matter how carefully we take care of ourselves. Dr Jason Emer offers facial contouring with fillers as well as surgical and non-invasive procedures. Boasting clients like Sofia Vergara and Cara Delevingne, Dr Emer offers the Venus Treatment, guaranteed to lift and tighten one’s face, neck or body.—Leyla Messian, LA correspondent, with Elyse Glickman, US West Coast Editor









Leyla Messian

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News in brief: Living Nature revives skin; Desigual, Alexa Meade team up; Cole Haan searches for the American Dream

Lucire staff/7.51

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From issue 34: Living Nature’s Skin Revive Exfoliant is a wonderful addition to the range that’s known for its 100 per cent certified natural ingredients (by BDIH in Germany), its safety on skin, and its ban on animal testing. There’s a nice scent here—as with Living Nature’s products, it’s not overbearing—along with gentle jojoba and candelilla beads that lift dead cells from the skin, stimulating renewal. Being natural, there will not be any damage to the skin and they’re biodegradable, unlike the plastic microbeads that make their way into the oceans. The hero ingredient, kumerahou, is rich in phytosaporins and provides antimicrobial protection. More at www.livingnature.com.
   Celebrating World Art Day on Wednesday, Desigual teamed up with artist Alexa Meade, who has painted on to the set of a photo shoot, including the models and the bags themselves. The company says it chose Meade as a collaborator because of her unconventional, edgy approach. She has painted on three scenarios as part of the collaboration.
   Another recent collaboration has been between Cole Haan and Happy Marshall Productions, on a film production called The American Dream Project. It partnered with FilmBuff to première the series on April 15, with Amazon, Dailymotion, Google Play, Apple Itunes, Ora TV, Vessel, Vimeo and YouTube, examining whether the American Dream still exists across the US and what it looks like today.
   British-born, New York-based filmmaker James Marshall and American photographer Todd Williams were armed with $250, travelling from New York to California through 15 states on Indian motorcycles, exchanging their work for food and shelter, and getting to know the people on the way. They stopped in eight towns and cities en route. ‘The generosity and kindness of the complete strangers I met has stuck with me the most. We are constantly told how dangerous it is out there and how different we are from each other. My experience was that people are mostly generous, kind and we have more in common than not,’ said Marshall.
   The trailer can be found at ColeHaan.com/americandream; the entire series can be found here and each episode also appears embedded below.

Episode 1: Braddock, Pa.

Braddock: Courage & Rebuilding from FilmBuff on Vimeo

Episode 2: Rendville, Ohio

Rendville: Working Together from FilmBuff on Vimeo

Episode 3: St Louis, Mo.

St Louis: Equality, Appreciation from FilmBuff on Vimeo

Episode 4: Iowa, part 1

Iowa: Part 1, Live to Fight Another Day from FilmBuff on Vimeo

Episode 5: Iowa, part 2

Iowa: Part 2, American-made, American Pride from FilmBuff on Vimeo

Episode 6: Wyoming

Wyoming: Faith & Resilience from FilmBuff on Vimeo

Episode 7: Taos, NM

Taos: Innovation from FilmBuff on Vimeo

Episode 8: Los Angeles, Calif.

Los Angeles: Life Philosophy from FilmBuff on Vimeo

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April 13, 2015

Triumph launches animated Find the One film for the perfect bra, starring Hannah Ferguson

Lucire staff/15.03

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A departure from the usual approach of showing top models in intimate apparel, Triumph has launched an animated movie, Find the One (hashtag #FindTheOne), to promote the perfectly fitting bra.
   The two-minute spot, which will air from April 13 in Germany, the UK and Italy, evokes a romantic, Disney-esque style that many wearers will be familiar with, along with a memorable musical number entitled ‘Find the One’. However, instead of finding Prince Charming, the song is about the ‘life-changing experience’ (Triumph’s words) of finding the right brassière.
   The main animated character, Hannah (right), is based around Triumph and Sports Illustrated Swimsuit Issue model Hannah Ferguson, who appears in real-life form at the end of the spot.
   In true fairy-tale form, Hannah appears with her friends Tammy and Mara, who head to the boutique with her, Fred the Frog and the Fairy Godmother, who appears as a dress form.
   Stories AG’s Tobias Fueter and Yves Bollag were behind the animation and the characters. Fueter said, ‘Triumph is a fantastic brand for which to create an emotional story. Women easily identify with animated characters, which explains the success of animated fairy tales all over the world.’
   The score was composed by Tony Award-winning composer, Jason Robert Brown, with the vocal performed by three Broadway singers. The Prague Filmharmonic Orchestra performed the score.
   Eszter Szijarto, Head of Brand Marketing at Triumph, said, ‘It is really important for us to find new ways of bringing to life the bra finding journey so that we continue to inspire customers to go for a fitting and find the perfectly fitting bra—“The One”.’
   Through the spot, Triumph wishes to encourage women to look at getting properly fitted for a bra as part of its campaign, aiming to help 500,000 women this year.
   To celebrate the spot, Triumph is running an international competition for its customers, with the hashtag #animateme. The winners will receive an illustration of themselves in the animated style of the film. Details of the competition will be revealed on April 22 and will run through May 13.
   Ferguson wears the Triumph Magic Wire bra at the conclusion of the film. The innovative, award-winning bra features silicone instead of underwire, making it more comfortable to wear.
   Triumph’s Find the One page can be found at triumph.com/findtheone. Customers can visit a Triumph boutique for a fitting or book online.



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April 7, 2015

Dove encourages women to see themselves as beautiful with new campaign; summit session announced

Lucire staff/21.08

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Dove wants to change the way women think about themselves with its new campaign, called Choose Beautiful. According to its 2010 research, 96 per cent of women do not choose the word beautiful to describe how they look. Its new five-minute film, shot in San Francisco, Shanghai, New Delhi, London and São Paulo, encourages women to choose beautiful to describe themselves, to radiate their inner confidence and become happier.
   The film shows a building with two doorways: ‘Average’ and ‘Beautiful’. Those who chose the latter reported that they felt better, having made a statement publicly about how they viewed themselves.
   It ties in with Dove’s #SpeakBeautiful campaign to encourage women to understand how words impact on self-esteem and confidence.
   Dove will partner with Women in the World this year, a summit that brings together inspirational female leaders to discuss women’s issues. This year’s summit in New York, on April 22–4 at the David H. Koch Theater, includes Meryl Streep, Helen Mirren, Freida Pinto, Thandie Newton, Ashley Judd, former senator Hillary Rodham Clinton, Diane von Furstenberg, Barbra Streisand, Christiane Amanpour, Obiageli Ezekwesili (Bring Back Our Girls), author Elif Shafak, North Korean human rights’ activist Yeonmi Park, Sen. Kirsten Gillibrand, Zainab Salbi and others. Dove will host a session on the 24th, ‘The Beautiful Brain’, discussing beauty and choice with Newton, Dr Stacie Grossman Bloom, Assistant Professor, Department of Neuroscience and Physiology at the NYU Langone Medical Center, and Dr Rénée Engeln, Professor of Psychology, Northwestern University.
   The five-minute film is shown below, and Dove has set up a site on Tumblr.

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April 6, 2015

Lane Bryant redefines sexy with new campaign, shot by Cass Bird, styled by Kiwi Kat Neale

Lucire staff/17.23

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Cass Bird

Perhaps as a tongue-in-cheek reference to Victoria’s Secret, Lane Bryant, the US retailer specializing in fashion for women sizes 14 to 28, has released a campaign called I’m No Angel (with the associated hashtag, #ImNoAngel).
   Lane Bryant’s concept is to turn the old concept of what sexy is around, with the core message that all women are sexy.
   The campaign, which breaks in the US today (Easter Monday), features a series of TVCs and photographs by Cass Bird, with models Ashley Graham, Marquita Pring, Candice Huffine, Victoria Lee, Justine Legault and Elly Mayday, wearing Lane Bryant’s Cacique lingerie. New Zealander Kathryn Neale styled the campaign. It will appear at point of sale, Lane Bryant’s website, social media, billboards and on public transportation in the US.
   Social media users are invited to submit their own selfies to showcase their own idea of sexy, hashtagging #ImNoAngel, with the distinctive addition of writing the hashtag on a mirror.
   ‘Our #ImNoAngel campaign is designed to empower all women to love every part of herself,’ said Lane Bryant CEO and president Linda Heasley. Lane Bryant firmly believes that she is sexy and we want to encourage her to confidently show it, in her own way,” said Lane Bryant CEO and President, Linda Heasley.

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March 26, 2015

Kenneth Cole Connect watches see fashion brand join the wearable tech trend

Lucire staff/22.14

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Kenneth Cole has joined other brands in announcing an entry into the wearable technology market at Baselworld, with his new Kenneth Cole Connect Smart Watch collection, hitting stories on April 1 at a base price of US$135.
   The watches are being produced by Geneva Watch Group, which also creates timepieces for other fashion brands in addition to Kenneth Cole.
   The new watches feature Bluetooth and functions for incoming calls, texts and calendar events. They also have music functions and a camera, which allow users to take selfies.
   Other features include a stopwatch and alerts when users are about to lose their Bluetooth connection, as the watches require a device to connect with.
   The watches operate on a standard watch battery and do not require a charger, says the company.

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March 24, 2015

Empire by Trump: a second Donald Trump fragrance launches

Lucire staff/23.14

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A second men’s fragrance has been launched under the Donald Trump name, called Empire by Trump.
   Trump is a figure who divides opinions, but from the point of view of Parlux Fragrances, the company behind the scent, the tycoon has plenty of appeal for those who appreciate his confidence and perseverance.
   Through a licensing arrangement with the Trump Organization, Parlux has introduced the scent, available at Macy’s throughout the US from this month. The range includes 1·7 oz and 3·4 oz eaux de toilette, and a deodorant stick, retailing from US$14 to US$62.
   The scent features peppermint, spicy chai and apple at the top; orange flower and jasmine blended with tonka beans in the heart, and basenotes of amber and musk. Marypierre Julien developed the fragrance.
   ‘Donald Trump’s success continues to grow as most recently demonstrated by the consistent ratings climb by this season’s Celebrity Apprentice on NBC,’ said Parlux Fragrances present Don Loftus in a release. ‘The Trump brand embraces a sense of style and sophistication which is reflected in this latest release, Empire by Trump.’

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Filed under: Lucire
March 8, 2015

A traditional tale told well

Lola Cristall/23.45

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The tale of The Legend of Mulan made its way in revitalized form to the David H. Koch Theater in March for a limited time at Lincoln Center for the Performing Arts in New York. The Hong Kong Dance Company (HKDC) brings its expertise to the stage for the first time outside Asia. The China Arts and Entertainment Group (CAEG) presents the flawless production, an adventurous tale of audacity and stimulating depth. The intricately detailed, traditional costumes are designed by Hong Kong-based designers, with eye-catching workmanship.
   The enticing story, derived from ancient China, was originally in the form of a poem, entitled The Ballad of Mulan, in the fifth century. Many years later, the story, about a youthful peasant girl, Fa Mulan (花木蘭), who disguises herself as a man in order to take her father’s place as a combatant in the army, lives on. There is a yin-yang effect: Mulan’s beauty and refinement unites with her inner strength and vigour. As both warrior and maiden, Mulan symbolizes a true heroine, underlining her courage and aptitude. In many ways, the protagonist’s gender is simply an unimportant factor as she proves her strength and will to fight.
   The overall performance is a beautiful creation, combining theatre and culture on an international stage.—Lola Cristall, Paris Editor





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