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Reebok partners with National Geographic on new collection

Filed by Lucire staff/September 9, 2021/14.20





Reebok has partnered with National Geographic on a collection, which will retail from September 23, 10 a.m. US EST at reebok.com/national_geographic, with Unlocked members getting early access from September 16.
   The designs are inspired by National Geographic’s stories, and the range spans footwear for the entire family, including kids’ silhouettes that begin from US$50.
   Reebok collaborated with two National Geographic explorers and wildlife advocates, ecologist Dr Rae Wynn-Grant and photographer Matthieu Paley.
   Wynn-Grant said in a release, ‘Shoes are the ultimate portal into exploration. They provide protection as we travel through new terrains, but also, over time they often tell amazing stories about the journeys we’ve taken and the experiences we’ve went through.
   ‘I was thrilled to join Reebok and National Geographic to not only shine a light on the incredible environments that inspired the collection but to also provide inspiration for future exploration.’
   There are Club C and Classic Leather designs for children, while adult silhouettes, from US$80, include the Club C Revenge Legacy, Club C, Classic Leather Legacy AZ, Floatride Energy 3 Adventure, and the flagship (US$140) Nano X1 Adventure. Each silhouette features a unique QR code on the tongue taking the consumer into the world that inspired that particular design, with 360-degree immersive videos and perspectives. Children’s models have fun facts on the inner tongue about the shoe’s habitat theme.






 


Iris Apfel celebrates her 100th with H&M announcing collaboration with the fashion icon

Filed by Lucire staff//14.13



Courtesy Hennes & Mauritz

As Tweeted by us earlier in the week, fashion icon Iris Apfel has turned 100—and guess who is the next H&M collaborator?
   On Thursday, during New York Fashion Week, the Swedish retail giant will celebrate Apfel’s 100th birthday and launch the Iris Apfel × H&M collection, which will hit stores on- and offline in early 2022.
   The new collection features eclectic dresses, coordinating sets, floral suits, tiered ruffle dresses, printed dresses, jewellery and accessories, celebrating Apfel’s own æsthetic of bright colours and layers, and feeling good. All materials are recycled or sustainably sourced, and every item has been made with circularity in mind, says H&M.
   ‘With this collaboration, we are celebrating a unique and extraordinary woman and her creative and audacious style. She shows that style is ageless and keeps encouraging people to show who they are with fashion—and to have fun at the same time,’ said Ann-Sofie Johansson, H&M’s creative adviser. ‘Iris epitomizes personal style—a style that is both beautifully flamboyant and eclectic as well as being totally ageless. She shows what fashion is all about—a means to express yourself, who you are or want to be and having fun at the same time—a true inspirer!’
   ‘The collection is playful, opulent and rich with vibrant colours, vivid prints and opulent fabric choices. The look is indulgent with a more-is-more attitude and crowned by over-the-top jewellery, which is very much a signum for Iris.’
   Apfel says, ‘Style is not about spending a lot of money. It’s not about what or who you wear, but how you feel when wearing something. Style is about self-expression and, above all, attitude.’
   She adds, ‘I think that H&M is a fabulous outfit worldwide and absolute pioneers in their field—which I love! I love doing high style at affordable prices, which H&M has mastered!’

 


Chanel Iman is the new ambassador for Smile Train

Filed by Yuriko Shiratori/July 27, 2021/14.24

Internationally renowned model Chanel Iman has recently been appointed as the first celebrity ambassador for Smile Train, the largest global cleft organization. As a former Victoria’s Secret Angel and mother of two, Iman aims to raise awareness for cleft treatment and support mothers raising children born with clefts. Through advocating for cleft treatment, Iman hopes to bring to light the obstacles mothers face when raising children with clefts as well as uplift them globally via solidarity.
   Smile Train has focused on global sustainable solutions for over 21 years, helping over 1·5 million children so that those with clefts are able to enjoy life to the fullest. Smile Train is provide free cleft surgery by local medical professionals through funding, training and various resources. According to Smile Train’s senior director of public relations, Nijha Diggs, ‘We believe Chanel will be the perfect voice to captivate diverse audiences surrounding the journey a cleft mother embarks on.’ She is expected to highlight the long and often harsh journey of cleft surgery recovery, including bullying, extra emotional support and speech therapy. With Iman’s own experiences as a mother and her international platform, Smile Train hopes their partnership will raise awareness so cleft treatment can continue to become more accessible to mothers in the future.—Yuriko Shiratori

 


Violette Serrat takes over as creative director of make-up for Guerlain

Filed by Lucire staff/July 23, 2021/15.51

After some speculation, Violette Serrat is officially the new creative director of make-up for Guerlain.
   Serrat, who goes by her first name only professionally, is a self-taught make-up artist who studied fashion design and art. Hailing from France, she moved to the US on a whim in 2015, and has collaborated with Dior as a make-up designer, and with Estée Lauder as its global beauty director. Her work has appeared in Vogue, Harper’s Bazaar, W Magazine, T Magazine, Dazed, Teen Vogue and Elle. She also launched her own make-up range in April 2021, called Violette_FR, and has a healthy 400,000 Instagram followers. She also has a popular YouTube channel on make-up.
   She said in a release, ‘My story with Guerlain is really the story of my femininity … As a little girl, Météorites with its little pastel-coloured pearls for the complexion had a real æsthetic impact on me. I’d stare at the box fascinated, I couldn’t wait to become a woman … I pictured myself at my dressing table putting on lipstick, perfume and dipping a brush into these incredible Météorites. Today, I’ve been invited to write the next chapter in Guerlain’s history as director of make-up. That’s the magic of beauty.
   ‘Guerlain is a woman! A modern empress … and a Parisienne, right down to her fingertips. I’m so happy to be joining an iconic house with such a rich heritage, where I can pass Guerlain’s values in make-up on to a new generation and share it with those who, no matter their gender, celebrate beauty today and will celebrate it tomorrow.
   ‘As a pioneer, the Guerlain house must show commitment by becoming environmentally involved and engaging with femininity in broad and diverse way.’
   Serrat succeeds Olivier Echaudemaison, who has held the post for 21 years.

 


Made out of What?!: a digital magazine considers sustainability and style

Filed by Lucire staff/July 12, 2021/16.43

How to merge sustainable vision and fashion? A tough call, and many are still rushing at the answer. A few years ago the American art visionary Denise Domergue established a not-for-profit to engage the first half of that question in the context of art.
   The Made Out of What?! initiative has mounted exhibitions, sponsored artist work, and created a library of informative videos highlighting how artists have engaged and embraced the concept of circular economy. To date they’ve launched a global movement, even going so far as to build an exhibit pavilion in the centre of NYC’s Times Square, a temporary structure made from repurposed materials which attracted global attention. Now a quarterly digital magazine from MOOW tracks the project’s progress.
   The current issue addresses sustainability and style, a topic dear to the hearts of Lucire readers. You can view and download the issue here.
   More importantly, participation, a donation or membership in support of the foundation’s work will make a difference in helping to reimagine Planet Earth in the shape we all would like to see.—Stanley Moss, Travel Editor

 


Adut Akech named Estée Lauder’s newest face, campaigns appear July

Filed by Lucire staff/June 3, 2021/21.44

Adut Akech is Estée Lauder’s newest brand ambassador, joining the beauty company’s current roster of models, including Ana de Armas, Anok Yai, Bianca Brandolini d’Adda, Carolyn Murphy, Diana Penty, Grace Elizabeth, Karlie Kloss, Kōki, and Yang Mi.
   Her campaigns for make-up and skin care will begin in July.
   Akech was named model of the year at the Fashion Awards in 2019 and featured on the Time 100 Next list the same year.
   South Sudanese by ethnicity, Akech was born en route to the Kakuma refugee camp in Kenya. Her family then settled in Adelaide, South Australia, where she joined a modelling agency and walked in Melbourne Fashion Week. In 2016, she was cast as a catwalk exclusive in the Yves Saint Laurent spring–summer 2017 show, making her fashion week début. Akech has regularly walked for major labels and appeared in campaigns. She has modelled in editorials in at least seven international editions of Vogue, and covered at least three; she has also appeared in I-D, Elle Hrvatska, L’Officiel Singapore, Numéro, and many others. She recently began working with the United Nations High Commissioner for Refugees (UNHCR) to promote causes supporting refugees around the world.
   ‘To be part of the Estée Lauder family is a dream come true. Estée Lauder has such an amazing heritage, and the story of Mrs Estée Lauder continues to be an inspiration to women around the world. Like her, I hope to inspire girls everywhere to never give up on following their dreams,’ said Akech in a release.
   ‘Adut is one of fashion’s biggest and most influential stars,’ said Stéphane de la Faverie, group president for the Estée Lauder Companies, and global brand president, Estée Lauder and AERIN. ‘We believe her incredible story, personality and beauty will help us continue to inspire and connect with our consumers and establish her as a beauty icon of her generation.’

 


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