So many suites, so little time. However, one that was literally head, shoulders and eight storeys above the rest was the TMG International Red Carpet Ready Luxury Suite, which was very international in its products and its welcoming vibe for a carefully curated guest list of celebrities, VIPs and media. The set up atop the Beverly Hilton Hotel had a funhouse feel‚ÄĒalbeit a most glamorous funhouse for sophisticated fashionistas‚ÄĒwith each room having its own set of surprises that popped out at you.
TMG International‚Äôs pre-Oscar thrill ride started off in a front room of a penthouse suite set up almost like a velvet-lined jewellery box focused on the dazzling and highly covetable gold accented sterling silver pieces from Ariva, a Rhode Island-based company focused on reconciling the look and craftsmanship of fine jewellery with the prices of silver ‚Äúinvestment‚ÄĚ pieces that could be worn every day. Though these precious items were there for the trying and the borrowing, the company‚Äôs representatives couldn‚Äôt have been nicer or more genuine about the enthusiasm about their collection.
You could say the second room was the “family room”. Moms and Moms-to-be received a lovely care package from Rockabye Mommy, a ‚ÄúMommy concierge‚ÄĚ that puts together personal and customized shopping for the selective prospective parent. Their nifty package was geared toward girly glam, with baby jewellery, barettes and bib for baby, and leggings, camera strap and organic fruit and vegetable wash for Mom. The affiliation from Kitson brought more Hollywood Mommy-and-me street cred to the charming bundle.
Grown-up men and women could protect and accentuate their personal bundles with shapewear by Rounderbum. Made in Mexico, these underpinnings feel cotton-soft on the skin, with some pieces adding stylish flair while holding the essentials in place. Adding extra ambiance was LifeNSoul‚Äôs candy-coloured line of high-performance earphones, high-tech ear buds and speakers.
Although we were breezed past the hair salon room, which was packed to the rafters with VIPs hoping to salvage their rain-soaked tresses, our lovely escort led us to the next room, which took the form of a luxury day spa with Montana-based skin care line Sevique prominently featured. As celebrities were pampered with treatments such as the ‘Eye Relaxation with Anti Aging Benefits’, ‘Facial Massage with Deep Cleansing & Protection’, and ‘Neck & D√©collet√© Hydration & Anti Aging Massage’, Sevique‚Äôs founder Susan Nickell and other reps highlighted step- by-step benefits of their natural, cruelty-free products while focusing on guests’ red-carpet ready concerns such as close-up interviews and strapless gowns.
From the serenity of the Sevique spa, we then thought we landed in Barbie‚Äôs Dream House, awash in pink. However, it was a showcase for Cocoa Brown Tanning, devised by Irish inventor Marissa Carter, who, with her doting mother, showed how her three products used together could add a very convincing and realistic glow even to the fairest Irish rose (as opposed to US House Speaker John Boehner orange). A short passage to India concluding our journey, with a room that featured the Icandy Salon from San Francisco, and SHAPES Brow Bar, which brings Indian threading to many locations through southern California, including Sherman Oaks Fashion Square. The teams in that room would not rest, or let us get up, until we were looking our very best (at least under rainy circumstances).‚ÄĒElyse Glickman, US West Coast Editor