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Chanel releases Coco Mademoiselle l’Eau Privée, a night scent; Keira Knightley fronts campaign

Filed by Lucire staff/August 28, 2020/0.52



Keira Knightley is the face of Chanel’s Coco Mademoiselle l’Eau Privée, the house’s latest take on the Coco Mademoiselle range first launched in 2001.
   Overseen by Olivier Polge, Chanel’s in-house parfumier, l’Eau Privée has been described as ‘a watercolour scent’, dialling down the wooden notes in favour of orange, jasmine, rose and musk. Chanel says it remains true to the original oriental fragrance but is more ‘confidential’ and delicate. It is seen as a “night scent”.
   The bottle (50 and 100 ml) is in translucent frosted glass, with the words l’Eau Privée in gold lettering, looking more subtle against the contents.
   With the new addition, Coco Mademoiselle comes in five varieties: eau de toilette, eau de parfum, eau de parfum intense, parfum, and the new l’Eau Privée.





 


Lady Gaga is the face of Valentino’s upcoming Voce Viva perfume

Filed by Lucire staff/July 10, 2020/23.22



Filippo Monteforte; Maria Moratti/Contigo

Lady Gaga is now officially the face of one of Valentino’s perfumes, the upcoming Voce Viva, by creative director Pierpaolo Piccioli with Valentino Beauty.
   The new campaign breaks in September with the perfume’s release.
   ‘Lady Gaga means freedom, self-consciousness, pure hear,’ said Piccioli. ‘Her participation in this campaign elevates the symbolic power of the project to the highest level. She is the icon of a generation. Her message of freedom, passion for art, self-consciousness and equality is the same our Valentino community stands for. I am so proud for having her in.’
   On the new scent, the house said in a release, ‘Imagined as a voice to spread a message around the world, Valentino Voce Viva invites everyone to touch hearts, inspire others and live their dreams. Expressing the Maison’s values of inclusivity and individuality, Voce Viva celebrates one of the women’s most intimate sense.’
   Lady Gaga, already a modern-day icon and the only artist to receive an Oscar, Grammy, BAFTA and Golden Globe in the same year (for A Star Is Born), has recently released ‘Rain on Me’, a duet with Ariana Grande, and created her own beauty line.
   The star said in the release, ‘Be yourself, love who you are, and never give up your dreams.’

 


Mellerio shows off latest rings in its bridal jewellery collection

Filed by Lucire staff/July 9, 2020/12.17

Few jewellers can claim a history that dates back to the early 17th century, but Mellerio, as a specialist in bridal jewellery, can even count Napoléon III among its clientèle, when he presented his fiancée Eugénie de Montijo with a red enamel and diamond fan.
   The house has shown three new designs, on offer at its boutique at 9, rue de la Paix, Paris. The first, Maglia, evokes fishing nets, its mesh more apparent when the ring is worn. Giardino is inspired by an 1830s’ drawing from the company’s archives, with an intertwined, floral motif. Stresa, the third design, pays homage to the Borromean Islands, and features a textured design with the gold worked in relief, with intertwined diamonds.
   Mellerio also accepts commissions for bespoke designs, including the incorporation of precious stones that customers already own, often passed down through generations. More information can be found at www.mellerio.fr.



 


Katherine Langford named brand ambassador for L’Oréal Paris

Filed by Lucire staff/June 23, 2020/16.07


Katherine Langford, the 24-year-old Australian actress known for her role as Hannah Baker in 13 Reasons Why, is the new L’Oréal Paris international ambassador.
   Langford, who hails from Perth, WA, was a nationally ranked swimmer before embarking on an acting career, with a Skype audition for 13 Reasons Why. On the silver screen, she was one of the ensemble cast in the Daniel Craig starrer Knives Out, playing Meg Thrombey, and starred as Leah in Love, Simon, about a young man who comes out. Her next role is as Nimue in Cursed, a retelling of the Arthurian tales but with women in the main roles.
   Langford has become a role model for youth and is an advocate for mental health. She is also passionate about equality across gender, sexual orientation, age and race.
   She currently has 16·4 million followers on Instagram, making her a particularly influential celebrity for the French giant to reach a millennial audience.
   ‘L’Oréal Paris is the brand that creates what’s next in beauty with an essential message: everyone is worth it. It is all about learning how to love yourself, how to be bold, how to be confident!’ said Langford. ‘People my age should not be afraid to be themselves, because that’s what makes us beautiful. When you know you are worth it, you live your life to the fullest. Having always valued empowerment, I can say that I am very grateful to be part of such an inspiring group of women spokespersons.’
   ‘We are thrilled to welcome Katherine to the L’Oréal Paris family. She is a role model, a talented and confident young woman using her platform for positive influence. Katherine’s star will only continue to rise. As a young radiant heroine who encourages people to believe in themselves, she’s the perfect spokesperson to embody our signature brand message: we are all worth it,’ said Delphine Viguier-Hovasse, L’Oréal Paris’s global brand president.
   Langford’s first campaign breaks later in 2020, for Air Mascara and Casting Crème.

 


Expect to see Moncler fragrances from 2022, with Interparfums signing licence agreement

Filed by Lucire staff/June 11, 2020/23.23


Moncler

Moncler, the Italian-owned ski wear and outwear brand founded in France in 1952, and parfumier Interparfums SA, have signed a licence agreement, where Interparfums will create fragrances and related products for distribution by Moncler’s own retail network and selected department stores, specialty stores and duty-free shops.
   In extending the Moncler brand into fragrances, Remo Ruffini, its owner, chairman and CEO—and the man who floated it on the stock exchange last decade, said, ‘Interparfums’ renowned expertise and creativity make it the ideal partner to develop a fragrance that is perfectly aligned with Moncler’s DNA and unique identity. The launch of Moncler’s first fragrance line is consistent with our selective brand extension strategy further enriching the clients’ experience with the brand.’
   That launch is expected in the first quarter of 2022.
   Philippe Benacin, Interparfums’ chairman and CEO, added, ‘This is a great achievement for us. Moncler is the only luxury brand associated to mountains, nature and constant search for innovation and evolution. Moncler has always stood for uniqueness, authenticity, quality and excellence. Its achievements are absolutely distinctive, and we are certain that its uniqueness will be successfully translated into a fragrance.’
   The agreement lasts till December 31, 2026, with a potential five-year extension.
   Interparfums is already behind the fragrances for Boucheron, Coach, Jimmy Choo, Karl Lagerfeld, Kate Spade, Montblanc, Paul Smith, Repetto, S. T. Dupont and Van Cleef & Arpels, which it creates under licence. It also owns Lanvin fragrances and Maison Rochas.

 


March 28: an Instagram round-up during COVID-19

Filed by Lucire staff/March 28, 2020/11.44

It’s actually refreshing that we haven’t heard much from celebrities and influencers during the pandemic; instead, press coverage has been on doctors, nurses, other frontline health care personnel, and essential workers who are keeping our countries moving.
   Out of interest, we thought we’d take a look at a selection of Instagram accounts—something we haven’t done for years here at Lucire—to see just what a cross-section of “names” are sharing.
   New York model Imani (@champagnemani) shows that you can be stylish and comfortable while working from home during the COVID-19 pandemic, tagging the Working from Home Fits account (@wfhfits). Imani’s wearing items from NewTop Jewelry (@janes8103), Eckhaus Latta, and Ugg boots.
   Model Bree Kleintop (@breekleintop) is out dog-walking in Alo Yoga, though there’s no telling when the photo was actually taken. We know that Kleintop is self-isolating from an earlier post—don’t we all have several thousand photos on our phones?
   Actress Franziska Knuppe (@franziskaknuppe) reminds us not to lose our positive vibes during the pandemic, and for those who are at home, she has a new shoot and interview in the latest German edition of Gala. The magazine photo was taken by Frauke Fischer, with make-up by Melanie Schoene, using Shiseido.
   We couldn’t ignore one politician: New Zealand prime minister Jacinda Ardern (@jacindaardern), possibly the only PM who has an infant at home toilet-training. New Zealand is in a four-week lockdown in the fight against COVID-19, and the PM is no exception: while still showing up for press conferences, she’s observing the 2 m physical distancing rule, while at Premier House in Wellington, she has a “bubble” with her fiancé and daughter. Ardern shared a Lego Duplo tower and reminded people they can get official information on the country’s COVID-19 fight at the government website, www.covid19.govt.nz. After all, no one wants to wind up like Boris.
   Rising model Tehya Elam (@precioustehya) wished a friend happy birthday with artwork of a sunflower, sending out a personal wish during these uncertain times. Earlier in her account she shared Psalm 91 in a call to others to have faith.
   Parisian model Mika Schneider (@mikaschndr) is staying at home, too, but managed to do a shoot. Considering the limited circumstances we’re all facing, the four shots are excellent, and shows that models are keeping themselves entertained—not to mention adding to their portfolios.
   Russian model Viki Odintcova (@viki_odintcova) used an earlier photo shot by Aleksander Mavrin while relaying a more personal message in Russian, lamenting the fact her diary is less packed during the pandemic. She had managed to get herself organized with a new system, before things came to a halt, her meetings now on Skype, and filming on hold. She’s looking forward to getting back into the swing of things again and travelling. Till then, it looks like Odintcova’s staying put, too.
   Finally, Emily Ratajkowski (@emrata) says she misses being outside in her city and also walking her dog, sharing an older photo with her wearing Inamorata, her own label.

 


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