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Katherine Langford named brand ambassador for L’Oréal Paris

Filed by Lucire staff/June 23, 2020/16.07


Katherine Langford, the 24-year-old Australian actress known for her role as Hannah Baker in 13 Reasons Why, is the new L’Oréal Paris international ambassador.
   Langford, who hails from Perth, WA, was a nationally ranked swimmer before embarking on an acting career, with a Skype audition for 13 Reasons Why. On the silver screen, she was one of the ensemble cast in the Daniel Craig starrer Knives Out, playing Meg Thrombey, and starred as Leah in Love, Simon, about a young man who comes out. Her next role is as Nimue in Cursed, a retelling of the Arthurian tales but with women in the main roles.
   Langford has become a role model for youth and is an advocate for mental health. She is also passionate about equality across gender, sexual orientation, age and race.
   She currently has 16·4 million followers on Instagram, making her a particularly influential celebrity for the French giant to reach a millennial audience.
   ‘L’Oréal Paris is the brand that creates what’s next in beauty with an essential message: everyone is worth it. It is all about learning how to love yourself, how to be bold, how to be confident!’ said Langford. ‘People my age should not be afraid to be themselves, because that’s what makes us beautiful. When you know you are worth it, you live your life to the fullest. Having always valued empowerment, I can say that I am very grateful to be part of such an inspiring group of women spokespersons.’
   ‘We are thrilled to welcome Katherine to the L’Oréal Paris family. She is a role model, a talented and confident young woman using her platform for positive influence. Katherine’s star will only continue to rise. As a young radiant heroine who encourages people to believe in themselves, she’s the perfect spokesperson to embody our signature brand message: we are all worth it,’ said Delphine Viguier-Hovasse, L’Oréal Paris’s global brand president.
   Langford’s first campaign breaks later in 2020, for Air Mascara and Casting Crème.

 


Expect to see Moncler fragrances from 2022, with Interparfums signing licence agreement

Filed by Lucire staff/June 11, 2020/23.23


Moncler

Moncler, the Italian-owned ski wear and outwear brand founded in France in 1952, and parfumier Interparfums SA, have signed a licence agreement, where Interparfums will create fragrances and related products for distribution by Moncler’s own retail network and selected department stores, specialty stores and duty-free shops.
   In extending the Moncler brand into fragrances, Remo Ruffini, its owner, chairman and CEO—and the man who floated it on the stock exchange last decade, said, ‘Interparfums’ renowned expertise and creativity make it the ideal partner to develop a fragrance that is perfectly aligned with Moncler’s DNA and unique identity. The launch of Moncler’s first fragrance line is consistent with our selective brand extension strategy further enriching the clients’ experience with the brand.’
   That launch is expected in the first quarter of 2022.
   Philippe Benacin, Interparfums’ chairman and CEO, added, ‘This is a great achievement for us. Moncler is the only luxury brand associated to mountains, nature and constant search for innovation and evolution. Moncler has always stood for uniqueness, authenticity, quality and excellence. Its achievements are absolutely distinctive, and we are certain that its uniqueness will be successfully translated into a fragrance.’
   The agreement lasts till December 31, 2026, with a potential five-year extension.
   Interparfums is already behind the fragrances for Boucheron, Coach, Jimmy Choo, Karl Lagerfeld, Kate Spade, Montblanc, Paul Smith, Repetto, S. T. Dupont and Van Cleef & Arpels, which it creates under licence. It also owns Lanvin fragrances and Maison Rochas.

 


March 28: an Instagram round-up during COVID-19

Filed by Lucire staff/March 28, 2020/11.44

It’s actually refreshing that we haven’t heard much from celebrities and influencers during the pandemic; instead, press coverage has been on doctors, nurses, other frontline health care personnel, and essential workers who are keeping our countries moving.
   Out of interest, we thought we’d take a look at a selection of Instagram accounts—something we haven’t done for years here at Lucire—to see just what a cross-section of “names” are sharing.
   New York model Imani (@champagnemani) shows that you can be stylish and comfortable while working from home during the COVID-19 pandemic, tagging the Working from Home Fits account (@wfhfits). Imani’s wearing items from NewTop Jewelry (@janes8103), Eckhaus Latta, and Ugg boots.
   Model Bree Kleintop (@breekleintop) is out dog-walking in Alo Yoga, though there’s no telling when the photo was actually taken. We know that Kleintop is self-isolating from an earlier post—don’t we all have several thousand photos on our phones?
   Actress Franziska Knuppe (@franziskaknuppe) reminds us not to lose our positive vibes during the pandemic, and for those who are at home, she has a new shoot and interview in the latest German edition of Gala. The magazine photo was taken by Frauke Fischer, with make-up by Melanie Schoene, using Shiseido.
   We couldn’t ignore one politician: New Zealand prime minister Jacinda Ardern (@jacindaardern), possibly the only PM who has an infant at home toilet-training. New Zealand is in a four-week lockdown in the fight against COVID-19, and the PM is no exception: while still showing up for press conferences, she’s observing the 2 m physical distancing rule, while at Premier House in Wellington, she has a “bubble” with her fiancé and daughter. Ardern shared a Lego Duplo tower and reminded people they can get official information on the country’s COVID-19 fight at the government website, www.covid19.govt.nz. After all, no one wants to wind up like Boris.
   Rising model Tehya Elam (@precioustehya) wished a friend happy birthday with artwork of a sunflower, sending out a personal wish during these uncertain times. Earlier in her account she shared Psalm 91 in a call to others to have faith.
   Parisian model Mika Schneider (@mikaschndr) is staying at home, too, but managed to do a shoot. Considering the limited circumstances we’re all facing, the four shots are excellent, and shows that models are keeping themselves entertained—not to mention adding to their portfolios.
   Russian model Viki Odintcova (@viki_odintcova) used an earlier photo shot by Aleksander Mavrin while relaying a more personal message in Russian, lamenting the fact her diary is less packed during the pandemic. She had managed to get herself organized with a new system, before things came to a halt, her meetings now on Skype, and filming on hold. She’s looking forward to getting back into the swing of things again and travelling. Till then, it looks like Odintcova’s staying put, too.
   Finally, Emily Ratajkowski (@emrata) says she misses being outside in her city and also walking her dog, sharing an older photo with her wearing Inamorata, her own label.

 


Kristen Stewart leads Chanel’s spring–summer 2020 campaign shot by Jean-Baptiste Mondino

Filed by Lucire staff/February 18, 2020/2.51





Jean-Baptiste Mondino

Actress Kristen Stewart fronts Chanel’s spring–summer 2020 ready-to-wear campaign, photographed by Jean-Baptiste Mondino.
   The collection, as shown in Lucire’s print editions, took place last September on a set that echoed the rooftops of Paris, and Mondino’s campaign photographs echo the theme.
   In some shots, Stewart appears “weightless”, something that the campaign aims to catch.
   She said, ‘The mood of the campaign felt sort of suspended like that moment when you jump into the air and you are weightless.
   ‘The clothes felt like they could move, and they could dance, and they could run, and breathe and I felt like it was a breath of fresh air, really modern and clearly from a female perspective as well. It seemed to me that these clothes have been made by somebody who might wear them herself. We really do need to feel light, we need to feel like we can run right now as women. And these clothes make that feel possible.’
   ‘For me, with this décor that was both minimalist and grandiose, there was a desire to breathe, in the absence of effects, the purity, the delicacy, the femininity, the lightness of the girls on the rooftops, the simplicity in the way they walked,’ said Mondino.
   Stewart has been a Chanel ambassador since 2015, and was the face of the house’s Métiers d’Art collection for 2013–14 (Paris–Dallas) and 2015–16 (Paris in Rome). She posed for Karl Lagerfeld in Chanel’s Gabrielle bag campaign in 2017, then the Gabrielle Chanel perfume campaign. Most recently, Stewart was the face of the autumn–winter 2019–20 make-up collection, Noir et blanc de Chanel.
   Chanel creative director Virginie Viard has repurposed the tweed of the classic jacket as a dress with a flared skirt, a navy blue, red and white strapless playsuit, and a multicoloured checked playsuit. Also in the campaign is a pink taffeta jacket and pleated skirt, a silk organza sequinned jacket and chiffon top, crêpe de Chine shorts, and a black and ecru playsuit. Chanel also sees the return of the 11.12 bag covered in sequins or in tweed. Ankle straps are in block colour or two-tone grosgrain. Jewellery is heavily layered: necklaces, cuff bracelets, and brooches.
   In an interview, Stewart expresses her admiration for Viard. ‘There is an originality and a sort of unique thing that she brings to a room she walks into and I feel like her clothes do the same thing. They feel like a gasping breath. There is a sort of radicality going into it, there is something kind of mad about them, but fun and also grounded in the history of Chanel. I am very proud of her and really humbled to wear them.’
   The collection hits stores on February 24.






 


Actress Shay Mitchell leads Cacharel’s Yes I Am Fabulous fragrance campaign

Filed by Lucire staff/February 15, 2020/8.14

Cacharel has launched Yes I Am Fabulous, the third fragrance in a range it has dubbed Yes I Am. Actress Shay Mitchell (Pretty Little Liars) fronts the campaign.
   Mitchell currently stars in Dollface on Hulu, and had been in the Netflix series You, produced by Greg Berlanti. Thanks to her appeal to teen audiences in Pretty Little Liars, Mitchell built up a substantial social media following, which she has built on with a YouTube channel and clothing and jewellery lines. She is behind a lifestyle and travel line called Béis. Through these media, she has four million YouTube subscribers and c. 26 million Instagram followers.
   Cacharel’s Yes I Am range comprises three fragrances, three scents and three colours, aimed at ‘today’s generation of empowered young women: diverse, outspoken and determined to get what they want and deserve, all the while happily obsessing over celebs or sharing the latest trends in make-up.’
   The new fragrance is described as unveiling a personality that is ‘bolder, more sensual, more glamorous and unexpected.’ There is a common base with the already launched Yes I Am fragrances: a signature called Spicy Cremoso, which contrasts a creamy accord with a spicy cardamom.
   The scent has top notes of blackberry and rhubarb, amplified with pink pepper, a heart of jasmin sambac, ginger flower, and purple heliotrope, and base notes of santal, vanilla and hazelnut milk.
   Its packaging mirrors lipstick, with smoky glass and a gold-toned collar.
   The promotional film directed by So Me features Mitchell, Mademoiselle Gloria, Rachel Tee-Tyler, Marta Lozano, and Cajsa Wessberg. The soundtrack features Norman’s ‘Feelin’ Good’.

 


Isabelle Adjani, Angèle, Margaret Qualley, Sébastien Tellier, Pharrell Williams model Chanel eyewear

Filed by Lucire staff/February 5, 2020/4.29






Karim Sadli/Chanel

Isabelle Adjani, Angèle, Margaret Qualley, Sébastien Tellier and Pharrell Williams model Chanel’s spring–summer 2020 eyewear campaign, photographed by Karim Sadli.
   The eyewear is conceived and manufactured by Luxottica (q.v. Bhavana Bhim’s ‘Escaping the black holes’, newly online this week), but cleverly boasts Chanel’s hallmarks as always. The double-C device can be seen by the temples on Tellier’s extra-large frames and on those worn by Williams. The effect of a string of pearls can be seen in two designs for spring ’20, in the oval design with transparent frame worn by Angèle, and in the butterfly frame design worn by Qualley. Adjani’s sunglasses are in black acetate with the Chanel logotype along one of the temples. The campaign officially breaks from March 2020.




Behind the scenes









Chanel

 


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