A Lucire special promotion
ChloĂ© has managed to be ahead of the curve this decade, from signing two up-and-coming actresses at the beginning of the decadeâImogen Poots and Camille Rowe Pourcheresseâand, more recently, ClĂ©mence PoĂ©sy, all of whom exhibit different facets of the brand when it comes to its fragrances.
ChloĂ© has managed to be true to its youthful, natural image, while injecting a sense of seduction and modernity. Itâs completely in line with the ChloĂ© clothing lineâand itâs imperative that the two work side by side.
The fragrances, which are from Coty Prestige, are distinguished not just by their scents, but by the faces that promote them. Poots, Rowe Pourcheresse and PoĂ©sy speak to the younger demographic sought by Coty. Their natural lookâthe actresses themselves are regularly photographed wearing nude make-upâties in perfectly with the natural scents of the ChloĂ© fragrances, which are always subtle and never over the top. ChloĂ©, which was a trend-setting brand in 1950s Paris, happily works in its home city in its promotions.
ChloĂ© Love Story, which was launched in July, is a perfect example, featuring orange blossom, neroli and jasmine stephanotis. The signature ChloĂ© scent, meanwhile, is fresh, floral and smooth, with pink peony, freesia, lychee as top notes, magnolia flower, lily of the valley, and rose in the middle, and cedarwood, amber and honey as basenotes. Roses de ChloĂ© features Damascene rose and magnolia, while See by ChloĂ© has bergamot and apple.
The range is one of the most youthful and well defined that we know.
ChloĂ© is having a busy Christmas season, focusing on the messages of love, joy and happinessâwishing you a happy holiday season from ChloĂ© fragrances. The New Year is going to see even more promotions: as ChloĂ© leads up to the 40th anniversary of its fragrances in 2015.
Post sponsored by ChloĂ©