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Emily Ratajkowski leads DKNY’s intimate apparel campaign; Anna Nooshin models Hunkemöller’s swimwear


NEWS  by Lucire staff/March 14, 2017/0.40



Sebastian Faena

DKNY has announced its spring–summer 2017 intimates, hosiery and sleepwear campaign featuring model Emily Ratajkowski, photographed by Sebastian Faena in New York.
   The first image was released today, along with a film starring Ratajkowski and styled by Clare Richardson, set in a Manhattan apartment. Ratajkowski walks out of her apartment to walk her dog wearing a DKNY unlined demi bra and boy short from its lace collection. The promotional film appears at DKNY.com and at locations around the city.
   The campaign, #GoodMorningDKNY, also sees Ratajkowski wearing a sheer lace bralette and low-rise bikini, with a mesh Litewear bodysuit paired with a fishnet thigh-high in nude.
   The collections are priced between US$12 and US$62, and are available at DKNY, Nordstrom, Lord & Taylor and Macy’s, on- and offline, and at select international retailers.
   Meanwhile, Hunkemöller has released its swimwear collection, modelled by Dutch new-media star Anna Nooshin, who can claim 358,000 followers on Instagram and 130,000 subscribers on YouTube.
   Nooshin models items from the spring–summer 2017 range in Aruba. The swimwear features embroidery, appliquĂ© detailing and lace-up details. Hunkemöller predicts the season’s key colour is mangosteen.
   She has designed accessories, including a kimono and clutch, to complement the swimwear. Hunkemöller has hashtagged the campaign #AnnaforHKM. The range is available online now via www.hunkemoller.co.uk.











www.hunkemoller.co.uk

The Modist launches retail site for modest fashion, while Getty Images and MuslimGirl.com announce photo library


NEWS  by Lucire staff/March 9, 2017/10.01

The Modist, an online store for modest fashion, opened yesterday, shipping to over 100 countries. The store has a selection of over 75 designers, including Marni, Alberta Ferretti, Christopher Kane and Mary Katrantzou, ensuring a contemporary, fashionable selection. The store is accompanied by an online magazine called The Mod, which includes styling tips and interviews. Says founder Ghizlan Guenez, ‘Our mission is to build a strong sense of purpose to empower a woman’s freedom of choice and to acknowledge how similar women across the world are, despite our diverse backgrounds, cultures and lifestyles—a relevant conversation at this time. We aim to break down preconceived notions while building a community and dialogue that invigorates, informs and celebrates the fashionable, modern, modest woman.’
   The Modist’s COO, Lisa Bridgett, notes that the market potential in the modest fashion segment is projected to reach US$484,000 million by 2019.
   Also in recognition of a more global, inclusive society, MuslimGirl.com and Getty Images announced yesterday a content partnership that aims to convey a more authentic representation of Muslim women. The imagery is far more realistic and positive, battling stereotypes and misconceptions. The photographs feature girls with and without hijabs, and Muslim women in everyday situations at home, with friends and at work.
   â€˜One of the ways I open up my talks is by asking the audience to search Muslim women images on their phone browsers, which is always met with their awe at the unsettling results,’ said Amani Al-Khatahtbeh, founder and editor-in-chief of MuslimGirl.com. ‘I don’t want to be able to use that example anymore, and I could not be prouder to partner with Getty Images on finally taking on such an important and influential task.’

Kate Upton on three covers for Sports Illustrated Swimsuit Issue 2017, photographed by Yu Tsai


NEWS  by Lucire staff/February 15, 2017/10.49




Yu Tsai/Sports Illustrated

Above: Each of Yu Tsai’s covers for the 2017 Sports Illustrated Swimsuit Issue, on sale now in the US.

As with 2016, Sports Illustrated has gone with three covers for its annual Swimsuit Issue—except this time, all three covers are of one model, Kate Upton. All three were shot in Fiji by Taiwanese-born photographer Yu Tsai (è”Ąćź‡).
   Upton landed the cover in 2012 and 2013. Previous models to have managed covering the Issue in three different years were Christie Brinkley (who, at 63, returns to model in 2017’s number), Kathy Ireland, Daniela PeĆĄtovĂĄ, and Cheryl Tiegs. Elle Macpherson has five covers to her name.
   Other models in the 2017 edition are Nina Agdal, Ashley Graham, Hannah Jeter, Chrissy Teigen, Brinkley’s daughters Alexa Ray Joel and Sailor Brinkley Cook; Barbara Palvin, Bianca Balti, Bo Krsmanović, Danielle Herrington, Hailey Clauson, Hannah Ferguson, Kate Bock, Kelly Gale, Lais Ribiero, Mia Kang, Myla Dalbesio, Robyn Lawley, Rose Bertram, Samantha Hoopes, and Vita Sidorkina; and athletes Simone Biles, Genie Bouchard, Aly Raisman, Serena Williams and Caroline Wozniacki,
   Swimsuit editor M. J. Day said in a release, ‘The women of SI Swimsuit 2017 are a collection of change agents, pioneers, power brokers and breakout stars-in-waiting who have in their own way redefined the cultural conversation around beauty. These ladies embody character and beauty—and they prove that when it comes to beauty, there is not one singular definition. This is the very essence of SI Swimsuit, and it’s our guiding principle as we move forward.’
   Publisher Time, Inc. has tied in Facebook Live shows, a Snapchat global live story, Giphy GIFs, 360-degree videos, YouTube videos, Instagram videos, app-exclusive content, and more. Others are encouraged to share their ideas of female beauty and confidence with the hashtags #WhatIModel and #LoveYourSwimsuit. A TV behind-the-scenes special dĂ©buts on DirecTV Now today (February 15); a live red carpet show will stream from New York on February 16; and a Vibes music, food and culture festival in Houston follows on February 17–18.
   The Issue’s shoots were done in Turks & Caicos, Fiji, Tulum, MĂ©xico, Anguilla, Sumba Island, Indonesia, Kakslauttanen, Finland, Curaçao, and Houston, Texas. Sponsors include DirecTV Now, Edge, Lexus and Smirnoff.

Alessandra Ambrosio models for Cüroc in campaign shot by Mario Testino—first image released


NEWS  by Nathalia Archila/February 13, 2017/22.25


Mario Testino

Above: The official image released by CĂźroc to promote its new campaign with Alessandra Ambrosio.

Brazilian model and actress Alessandra Ambrosio is the new face of vodka brand CĂźroc, for its campaign, dubbed On Arrival. The campaign will follow Ambrosio during an entire year of her life through the biggest fashion events and on-trend party destinations. With her modelling credentials including Victoria’s Secret, Dolce & Gabbana, Christian Dior, Giorgio Armani, Rolex and Calvin Klein, CĂźroc felt she was an ideal match for its ‘playful luxe’ positioning.
   Owner Diageo wants CĂźroc to be seen as a brand that’s exclusive, present at celebrity parties and fashion shows that only VIPs can attend, including summer events and New Year celebrations—and that customers can live this lifestyle through it.
   The campaign will include social media, and a photo shoot by Mario Testino. In a release, Testino said, ‘Shooting this campaign with Alessandra has been amazing. She has this quality that captivates everyone when she walks into a room. Alessandra is that person who captures the style and sparkle that CĂźroc represents.’
   Three images will be released across the year, supported with exclusive behind-the-scenes content. The first was already released, showing Ambrosio preparing backstage at an iconic party.
   Samantha Reader, global marketing director for Diageo Reserve, said, ‘CĂźroc On Arrival is all about celebrating moments of success and being at the forefront of what’s hot 
 Ciroc is for those who dream big, aspire to greatness and recognize the importance of celebrating success when it arrives. Alessandra embodies this in everything she does, and we’re looking forward to celebrating with her this year.’—Nathalia Archila


Top: Behind the scenes images from Alessandra Ambrosio’s shoot. Above: Alessandra Ambrosio and photographer Mario Testino.

Rankin photographs Triumph’s spring 2017 campaign, starring Jessica Hart


NEWS  by Lucire staff/January 12, 2017/10.42



Triumph has hired top photographer Rankin to shoot its spring–summer 2017 lingerie campaign, with Australian model Jessica Hart its main face for the season.
   Triumph says the season marks a new creative direction, though the message isn’t dissimilar to its previous one: women should be able to find the correct intimate apparel to fit them. The brand has continued to use its Find the One message.
   There is more of an acknowledgement that women have many roles in their lives, and that Triumph can fit every occasion.
   Rankin said of the campaign, ‘The images are modern, accessible and incredibly confident. We’re really pushing the fact that it’s not just for the “perfect” women. Triumph is for every woman and every woman can wear Triumph and feel really confident in it.’
   On Jessica Hart, Rankin said, ‘She is the sort of person I’ve always wanted to photograph. I love empowered women and she’s really empowered.’
   Hart said, ‘It’s a really cool new look and I’m super excited to be part of it—representing this playful side of Triumph that speaks to all women. Triumph understands that women play so many roles in their everyday life—we’re fascinating creatures! A huge part of being yourself is feeling comfortable. One day you might feel more like being cozy and supported, another you might want to feel sexy and strong. The exceptional fit and comfort of Triumph products lets you be whoever you want to be and that’s something I really love.’







In brief: Belstaff shows autumn–winter 2017–18; Chanel previews spring ’17 advertising


NEWS  by Lucire staff/January 10, 2017/19.25




Belstaff

Belstaff has shown its autumn–winter 2017–18 collection in London, for both men and women. The Jolly Roger collection, inspired by World War II Royal Navy uniforms, even has vintage wax treatments on some designs to give them a worn look. Belstaff notes that the pea and duffle coats have been re-created, while the parka is based on a Belstaff design created for the British military in 1960. Creative Director Delphine Ninous said, ‘The formal naval-inspired pieces are contrasted with a more rugged and free-spirited look appropriate to downtime on the docks. This sense of temporary escapism is reflected in edgier elements such as naval tattoo designs and the Jolly Roger flag, giving a sense of rebellion and individuality.’ Tones are red, brown, blue and military green; base colours are charcoal grey, black and navy, with highlights in spruce teal, sanderling, cardinal red and burnished gold.



Belstaff

   Meanwhile, Chanel has previewed its advertising campaign for its spring–summer 2017 prĂȘt-Ă -porter collection. The campaign itself has been overseen by Karl Lagerfeld, with contrast at its core. A pop Lolita metamorphoses into a cyberpunk; a tweed jacket has an electronic circuit board as a motif; an off-white silk and lace coat covers a black babydoll. There’s a startling modernity to the images, tying in to the Data Center Chanel catwalk show in Paris last October, which saw high-tech meet the 1990s.









Chanel

Gigi Hadid poses naked for Stuart Weitzman’s spring 2017 campaign


NEWS  by Lucire staff/December 14, 2016/11.37



Mario Testino

Gigi Hadid poses naked, save for her Stuart Weitzman metallic satin ankle boots, in the company’s upcoming campaign for spring 2017, photographed by Mario Testino.
   It’s not the first time the model of the moment (or the year, according to the British Fashion Council) has posed nude for the brand: its spring 2016 campaign featured her alongside model colleagues Joan Smalls and Lily Aldridge in a headline-grabbing shot by Mario Testino in December last year.
   The boots are in Stuart Weitzman’s Clinger style.
   A second shot sees Hadid wear a loose white blouse with white trousers, complementing her sparkling, jewelled sneakers.
   The images were released prior to Stuart Weitzman releasing full details of its spring 2017 campaign.
   Hadid has also signed up as a designer for Stuart Weitzman, with her first pair, the Gigi boot, making its first appearance in October.
   Stuart Weitzman has also committed to build three schools, one each in Ghana, Guatemala and Laos, during the autumn 2016 season.

Dragonfly launches this season’s must-have cookbook at Mojo St James pop-up venue


NEWS  by Cecilia Xu/December 7, 2016/18.25



Dragonfly has been a local favourite in Wellington Central since it opened: it’s the perfect bar to chill out at after work on any day of the week, even better on a Friday. It’s the spot to hit in the weekend, whether for fine dining or distinctive cocktails. It boasts a spacious and expansive breadth of contemporary environment in its indoor, bar, and outdoor garden seating. The atmosphere is beautifully constructed and decorated, which is what makes it such a magnetic regular spot for the locals, and a gem for the newcomers. It’s subtle, too, with no brash lighting or signage cluttering up its Courtenay Place location.
   Dragonfly’s mixture of modernity, with rustic Asian influences, romanticism and relaxation matches its cuisine perfectly. This is reflected in the launch of their dĂ©but cookbook, featuring the restaurant’s name on the cover—Dragonfly—Asian Dining Lounge—but referred to as the Dragonfly Cookbook. After years of successful cuisine perfectionism and experience, the book is a compilation of Dragonfly’s finest recipes, credited on the cover to brother and sister co-owners Brent Wong and Tania Siladi, with copy by Siladi and her daughter Jenna. Aided by a copious number of beautiful photographs and food imagery, by restaurant manager Ginny Maddock, who is a trained photographer, the book draws you to want to either dine at Dragonfly, or begin your own rustic Asian food adventure and exploration.
   The book has been painstakingly art-directed, and lavishly printed in Wellington, New Zealand; and priced at NZ$55. Wong explains that they won’t be making much on the book—and once time is factored in, the price will barely cover the cost. However, they see it as a way to share Dragonfly’s expertise. The Dragonfly Cookbook is available at Moore Wilson’s and online at www.orient-nz.com/dragonflycookbook.
   Due to the recent 7·8 Kaikƍura earthquake that also affected Wellington, Dragonfly was one of the many businesses and stores closed for safety reasons. However, nearby Mojo in the St James Theatre just metres away has opened its doors for regular night time pop-up openings of Dragonfly. To see many of their regular customers quick to attend this as well as their book launch event on Tuesday night reflects how well Dragonfly is liked and respected by many in the capital, and perhaps a little change in operating venue may be great for the Christmas season.—Cecilia Xu; with Jack Yan, Publisher


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