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Zalando’s campaign, with Brooklyn Beckham, Diane von Fürstenberg, Jeremy Scott, reminds us of the hug

Filed by Lucire staff/December 11, 2020/10.02



Zalando, the online fashion and beauty retailer, released its holiday campaign, entitled We Will Hug Again, last month. New images featuring Brooklyn Beckham, Diane von Fürstenberg, Jeremy Scott, Munroe Bergdorf, Stella Maxwell, Muslim Sisterhood (Lamisa Khan, Zeinab Salah and Sara Gulamali), and Rain Dove among others have been released to accompany the campaign.
   With COVID-19 still gripping Europe, images of celebrities doing the simple act of hugging—something denied to many as they cannot be in contact with their friends—seem hopeful and aspirational, helping them look to the future.
   In November, Zalando released a video to go with its campaign, called 100 Years of Hugs, along with a series of images, Hug Portraits.
   The retailer is also supporting the Red Cross to help those who may be isolated during the holidays. Consumers are asked to pick a favourite picture of a hug memory, share it on social media, and tag @Zalando and #WeWillHugAgain. For each one, Zalando will donate €5 to the Red Cross.
   Beckham said of the campaign, ‘Human connection and physical embraces are so important in life. At a time when many of us are apart from loved ones, it felt right to partner with Zalando to spread a message of optimism that we will hug again. These images are deeply personal to me and show moments I don’t often share, but now is the time to be thankful for the great moments we’ve had and look forward to creating many more sometime soon.’
   Bergdorf, who shared an image of her and her friend Billy, said, ‘My camera roll is full of so many gorgeous cuddles and hugs with family and friends that I was spoilt for choice. It’s lovely to look back on past moments and know that, even while things can be challenging right now, we will create many more memories like these in the future. Our loved ones are our support systems, they allow us to feel seen, heard and understood. I’m going to miss seeing so many of them over the festive season but I know we have so many amazing times to come. I’m glad to be part of spreading a bit of positivity and part of a campaign that is helping support those that need human connection the most.’
   Zalando’s Natalie Wills, its global director of social media and consumer PR, added, ‘We’re delighted that so many of the industry’s most well-known faces have lent their voices to share this positive message. The images they’ve shared celebrate the beauty of human connection, and we want to inspire the feeling of hope and optimism in these challenging times. It was also important to us to use this campaign as another opportunity to give back to the community and the support Red Cross on their mission to bring connection and support to those that need it most during this period.’






 


Bollinger releases No Time to Die limited-edition gift box, featuring James Bond and DB5

Filed by Lucire staff/October 1, 2020/0.00

After coming to a stop earlier this year because of COVID-19, the publicity machine for the 25th Eon Productions James Bond picture, No Time to Die, is cranking up again as the movie nears its postponed November 2020 release date.
   Following Land Rover, which ran promotions earlier this year for its Defender model featuring in the film, Bollinger is next with a limited-edition gift box that features imagery of Ian Fleming’s super-spy and the Aston Martin DB5, housing the house’s Special Cuvée. The box is in silver birch, echoing the DB5 first seen in Goldfinger; replicas were made by Aston Martin to appear in No Time to Die. The bottle itself has a black-and-gold collar with the 007 logo.
   Champagne Bollinger worked with photographer Greg Williams for the imagery.
   Bollinger can trace its connection to the world of the cinematic James Bond with the 1979 Roger Moore starrer, Moonraker.
   RRP for the limited-edition champagne is £55. No Time to Die, starring Daniel Craig as James Bond and directed by Cary Joji Fukunaga, is released through MGM and Universal Pictures in the UK on November 12.

 


H&M Studio channels the 1970s, with Irina Shayk, Jameela Jamil, Sasha Lane, Indya Moore

Filed by Lucire staff/September 24, 2020/14.24




The 1970s have well and truly returned, and we don’t just mean with the uncertain economic mood. H&M’s Studio collection for autumn–winter 2020–1 reflects this, too, with a collection called The Refined Rebel, inspired by the 19th-century writer, Violet Paget (who used Vernon Lee as her nom-de-plume), and her residence at the Palmerino villa in Firenze. Despite officially referencing Paget, the style is very much 1970s, with big lapels and a slight flare for suits, including some outlandish colours in green and blue; big-shouldered coats and dresses in a multi-coloured print resembling splashes of paint; recycled polyester frilled blouses; a grey deconstructed sleeveless coat; and chunky-heeled boots. The clothes are gender-fluid, suiting the times, but in the mode of 1970s David Bowie, who was there well before the mainstream. The colour palette is azure blue and malachite green, says H&M, with champagne pink and marbled prints.
   The campaign has been shot separately from different parts of the world, given distancing rules and travel restrictions in place. Barbie Ferreira, Veronika Heilbrunner, Celeste, Alton Mason, Young Emperors and Mia Kong have each done their own interpretations of the collection and the imagery brought together by H&M. Meanwhile, Irina Shayk, Jameela Jamil, Sasha Lane and Indya Moore have donned designs from the range in a series of celebrity images.
   Customers are invited to share their own images from the range.
   ‘The AW20 Studio collection muse is not afraid to challenge the status quo. This collection is for those that celebrate being oneself above all else. We hope our customers feel inspired to dress with a carefree, rebellious attitude,’ said H&M’s creative adviser, Ann-Sofie Johansson.
   ‘In keeping with H&M’s strive for innovation, the H&M Studio team experimented with an exciting new campaign format for AW20. Adapted for today’s climate, this new way of working gives our global cast the creative freedom to style, photograph and express themselves in the comfort of their own space. We hope the new collection and campaign encourages everyone to celebrate their style,’ said Kattis Bahrke, H&M’s head of creative marketing and communications.




 


Net-à-Porter offers limited-edition luxury items for Qixi Festival

Filed by Lucire staff/August 20, 2020/6.13

In time for the Qixi Festival, often branded in the occident as the Chinese Valentine’s Day, Net-à-Porter has unveiled its social media campaign featuring five short romantic videos, of people meeting their loved ones at different ages. In addition, celebrity couple model Emma Pei (裴蓓) and Rojamtic Wang (王朱筱寅), who had appeared together promoting Princess Cruises in 2016, have appeared in the new Net-à-Porter campaign.
   The retailer will also launch an art exhibition centred around the festival, in association with Leica, featuring the works of photographers Tan Sibo (覃斯波), Vincent Keyue Zhang (章轲越), and Laurent Bu. Bloggers and illustrators will also publish their works.
   Participating brands in the promotion include: Buccellati, which is offering an exclusive, limited-edition series of necklaces and bracelets; Ahkah, with a little red heart necklace and bracelet; and Baume & Mercier, with an exclusive Net-à-Porter Classima ladies’ mechanical watch.
   The promotion began on the 19th in the lead-up to the Qixi Festival on the seventh day of the seventh lunar month, or August 25 on the Gregorian calendar this year. There are limited-edition greeting cards with love poems and special packaging. More information can be found via Tmall or Taobao, using the keyword NAP, or visit the Net-à-Porter Tmall store.


 


Life in lockdown highlighted in British Photography Awards’ entries

Filed by Lucire staff/August 8, 2020/11.51







Mert Keçe

It’s no surprise that the pandemic is the subject to many of the entries for the British Photographic Assignment 2020, held by the British Photography Awards.
   The awards are open to UK residents and photographers of British nationality around the world, and are open till January 1, 2021.
   Mert Keçe’s The New Normal is a series featuring brick façades and individuals isolated in their homes. Said Keçe, ‘An ongoing series of photographs I’ve been working on during the pandemic inspired by a photo I’d taken of a stranger a couple days after lockdown was announced. The series aims to explore people adapting their way of life to being stuck indoors all day long because of the pandemic. A big thank you to everyone who participated in modelling for the project.’
   Earlier, photos by Claire Armitage released by the charity-oriented awards showed her teenage children coping with life in lockdown, in contrast to what she was witnessing on social media. The series was called There’s No Place Like Home. ‘Everyone has gone into this lockdown from a different place, but we’ve probably all gone into it in a state of shock in one way or another. I went into it already dealing with a particularly difficult bout of depression and also helping my children trying to deal with a number of challenges of their own, none of which are helped by this current, unknown and unprecedented situation,’ she said.
   ‘It was never meant to be a project, but isn’t that how so many start? I was having a particularly bad day and had switched off social media because whilst I was struggling to get out of bed and make my children food, there were all these people posting their children’s timetables and how wonderful it was to spend time together creating wonderful and amazing projects. As a good friend of mine put it, “If I see one more Mum who’s created the Terracotta Army out of plant pots with a five-year-old, I’ll scream,” because when you feel you are failing badly, everyone else’s “perfect lives” are hard to take, even when you know nothing is that perfect in reality.
   ‘This is also really hard for my children. They are teenagers and their parents are the last people they want to spend all their time with right now, but all of a sudden, they are stuck with us. Or rather, they are stuck in their rooms gaming, watching Netflix, and Facetiming mostly, so apart from dinner, I wanted to find something that gave us a moment of humour and some bonding time (even when they huffed about it); something we could collaborate on and maybe make us smile, even for five minutes. I am trying to find touch points with my teenagers that they will remember and enjoy … hopefully. It’s also about nostalgia for that innocence of toddlers playing hide and seek, who believe you can’t see them, if they can’t see you, this is the most fun.’
















Claire Armitage

 


Instagram round-up, May 27: as some emerge from lockdown

Filed by Lucire staff/May 27, 2020/10.26

As some celebrities and models continue with lockdown, and others are starting to emerge from theirs, their Instagrams are a far more mixed bag than when we began peering into them again earlier this year.
   While a few months ago, there were express acknowledgements of the COVID-19 pandemic, this week there was no caption from Kylie Jenner as she posted a selfie of herself in a bra and jeans, love heart aside, with half-sister Kim Kardashian exclaiming ‘WOW’ with six flame emojis. And being Jenner the photo received 10·6 million likes, and Kardashian’s comment, at the time of writing, had 11,999—it’ll easily be over 12,000 by the time you read this.
   In Milano, where things are beginning to open up again, Chiara Ferragni showed off her pride capsule collection, sharing the link in her Instagram Stories. The home-shot top showcases its rainbow stripes proudly, with ‘Love fiercely’ emblazoned on the front.
   It’s outside for singer–model Hilde Osland modelling Bombshell Sportswear, showing off the red autumn leaves in Western Australia, as that country’s COVID-19 infections dwindle. German actress Franziska Knuppe went further afield, into the Baltic Sea on board a boat for a photo shoot, doing her own make-up (using Shiseido) and hair (using Schwarzkopf), but beyond that, it’s a ‘secret project’ and we’re to wait to see just what this is.
   Bar Refaeli had a far simpler, more relaxed post on her ’Gram, looking natural in Tel Aviv with the simple caption, ‘Favorite time of the day. ME TIME’, a sentiment which many of us would embrace. Just as blissful was a post from Marina Laswick to her one million followers, her husband Kev Dukes holding her up. They’re making a Q&A video to answer questions about their successful marriage, and among the comments is an admission that Kev is usually behind the lens of Laswick’s photographs.
   Silvana Araujo, with nearly a million followers as fans of her fitness advice, is the only one in our round-up who mentions her quarantine (in Bogotá) directly. Wearing a bikini, she’s alerting fans to her upcoming fitness videos.
   Finally, Lucire cover alumna, actress Violett Beane, who turned 24 earlier this month, showed off a new hair colour (‘Extremely-faded-dark-brown-box-dyed’) and ’do.

 


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