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Suki Waterhouse leads DKNY’s spring 2020 lingerie campaign

Filed by Lucire staff/February 5, 2020/12.29

Sofia Malamute

One of Suki Waterhouse’s early high-profile gigs at the start of last decade was for Marks & Spencer lingerie—and for spring 2020, the 28-year-old English model and actress leads DKNY’s intimate apparel campaign.
   Hashtagged #UnderneathMyDKNY, the new campaign launches this week globally. Sofia Malamute photographed and Mariel Haenn styled the shoot, which took place in her home, posing in her shower, bedroom and staircase.
   DKNY says the shots are meant to convey strength and reality. Waterhouse also shares ‘My first’ moments in the video part of the campaign, where she talks about friendship and childhood memories. The campaign invites others to share their firsts, be they a stolen kiss or a wild taxi ride.
   Waterhouse has an ‘understated glamour, fast-paced lifestyle and daring attitude,’ said DKNY in its release, and was chosen to build a more real and personal connection with its audiences.
   The lingerie items themselves have black, grey and white tones with highlights in hot pink and sky blue, and lace, panelling and feminine cuts.


Isabelle Adjani, Angèle, Margaret Qualley, Sébastien Tellier, Pharrell Williams model Chanel eyewear

Filed by Lucire staff//4.29

Karim Sadli/Chanel

Isabelle Adjani, Angèle, Margaret Qualley, Sébastien Tellier and Pharrell Williams model Chanel’s spring–summer 2020 eyewear campaign, photographed by Karim Sadli.
   The eyewear is conceived and manufactured by Luxottica (q.v. Bhavana Bhim’s ‘Escaping the black holes’, newly online this week), but cleverly boasts Chanel’s hallmarks as always. The double-C device can be seen by the temples on Tellier’s extra-large frames and on those worn by Williams. The effect of a string of pearls can be seen in two designs for spring ’20, in the oval design with transparent frame worn by Angèle, and in the butterfly frame design worn by Qualley. Adjani’s sunglasses are in black acetate with the Chanel logotype along one of the temples. The campaign officially breaks from March 2020.

Behind the scenes



Instagram won’t replace the fashion magazine

Filed by Jack Yan/January 31, 2020/12.14

Lindsay Adler

Above: The cover from Lucire KSA, January 2020, modelled by Camille Hyde with fur by House of Fluff. Photographed by Lindsay Adler Photography, styled by Cannon/the Only Agency, hair by Linh Nguyen, and make-up by Joanne Gair using Danessa Myricks Beauty.

A few weeks ago, I got out of the habit of Instagramming. Since 2012, I did it initially out of fun, then as a way of keeping up with hobbies and a few friends, but when some personal changes happened, the habit left. Facebook I had departed for any personal updates in 2017, after some well documented problems—before Christopher Wylie voiced his concerns to The Observer, incidentally—while Twitter has revealed that its data-gathering doesn’t stop even when you’ve opted out of personalized advertising. Facebook does the same, and it’s public knowledge that it’s quite happy to sell these data to others.
   I thought it was a massive mistake for Facebook to remind us that it owned Instagram and Whatsapp through its latest branding efforts, because surely the parent company and its flagship product are tainted by now? It’s been further tainted by the stench of politics, the tribalism that they exhibit, and the outright lies its bosses tell.
   At some point, some government will develop the cohones to say monopoly power is bad and stifles innovation, changing Big Tech significantly. Perhaps some agency will have the guts to point out that regular deceptive comments to the public do have consequences. But till then, this first year of the decade won’t look too different from the last year of the last in terms of how the majority of people consume media, old and new.
   None of these fleeting media give you much depth, and Instagram is arguably the least tainted by politicking and negativity, showing pretty pictures (for the most part) that you can either like or scroll past.
   I was, therefore, surprised that in the last few years, I read one proclamation that the days were numbered for fashion magazines since there was Instagram. I beg to differ, and it’s not just out of a personal bias, but out of keen observations of the ebbs and flows of social media. Yes, I may have got out of the habit of Facebooking and Instagramming, but millions of others haven’t. But to say fashion magazines were a thing of the past? It’s hard to fathom.
   Instagram does give a few obvious benefits. Immediacy, for one. Users can then link the item to a smartphone-optimized shopping site. As a retail aid, it’s clever. It has video, where brand stories can be told. But, like any new medium, at best this complements what already exists. Instagram doesn’t replace long-form journalism told by an objective observer.
   At home we have a 34-year-old copy of The Australian Women’s Weekly. It’s the Christmas issue, and it’s packed with articles that entertain, with barely any sensationalism. The magazines of this era, buoyed by healthy advertising prices and editors who arguably enjoyed educating as much as entertaining, aren’t, to me, relics. Lucire has always strived to be a decent read, more so in our print editions, and while our presentation is more contemporary, our values haven’t changed. We moved past offering a magazine that was based around today’s news, with retail specials for the following month, long ago. We could see that wasn’t relevant in a digital age. But we repositioned and kept what did work. World-class photography. Interesting articles, properly subbed. You deserve a good read, where you pick up a copy and gain something from it. We also wanted to reflect (perhaps even preempt) your values about the environment and our place in this world. I think that’s why Lucire, in particular our original edition; our newest edition, Lucire KSA; and the former Twinpalms Lucire in Thailand, have reader appeal. It should last you for more than a single sitting. That December 1985 issue of The Australian Women’s Weekly could even last beyond the date the February 1986 issue went on sale.

Aleksandr Mavrin

Hilde Osland, via Instagram

Top: Like travel editor Stanley Moss, Russian model Viki Odintcova headed to Canggu, Bali, and shared this image from Wapa di Ume Sidemen photographed by Aleksandr Mavrin on her Instagram. Above: Hilde Osland models Fashionnova, not far from Lucire’s HQ in Wellington, New Zealand.

   Social media have only really replaced any medium that was fleeting and shallow. You could potentially get more insight into your favourite reality TV stars on their personal ’Grams than in a gossip magazine. Glamour models and certain celebrities—Viki Odintcova of Russia, and Norwegian-born, Australian-based model and singer Hilde Osland for two—may show more on their accounts than in lads’ magazines. Cellphone cameras can rival some professional ones in resolution, and while there’s no substitute for the professionally shot photos, those surfing social media and its small, rectangular, black-mirror format of all of seven inches are quite happy with “near enough”. And, indeed, for those professional images, especially editorials, a beautifully printed page has a totally different effect to something seen on screen.
   Digital is here to stay—and being one of the earliest proponents of that, we should know. Social will also stay, maybe offered by other firms, but we won’t break our addictions easily. Admittedly, as a company, we never expected social to play as big a part as it ultimately did. But print, and the long-form articles that appear in it, are going to stick around for a long time to come, too.—Jack Yan, Publisher


Kendall Jenner, H. E. R., Chiara Ferragni, Li Yuchun lead Giambattista Valli × H&M campaign

Filed by Lucire staff/October 17, 2019/21.29

Mert and Marcus/H&M

While the look book for the Giambattista Valli × H&M collection features a line-up of professional models, the campaign has bigger names—already previewed in part by the celebrities who wore the pre-drop collection at AmFAR at Cannes earlier this year: Kendall Jenner, H. E. R., Chiara Ferragni, Clara 3000, Luka Isaac, Li Yuchun (李宇春, or Chris Lee) and Cameron Monaghan.
   The campaign was shot in Roma, Valli’s home town, by Mert and Marcus. Melanie Ward styled both the photos and campaign film.
   In May, when the collection was previewed, Valli said, ‘I am excited about this collaboration: H&M gives me the opportunity to bring my vision of style and my celebration of beauty to a wider audience. The goal is to share my love for beauty and to be able to be part of everyone’s “happy moments”, to help create love stories all around the world.’
   The collection is meant to be a summary of his style without a narrative, said the designer, although there is ‘a sense of fluidity’ between womenswear and menswear. The range spans jackets, dresses, coats, cargo pants, sweatshirts, and accessories. It is his first foray into menswear.
   The collection launches worldwide in selected stores on November 7.

Mert and Marcus/H&M


Moët & Chandon and photographer Jonathan Mannion to celebrate cultural figures across US

Filed by Lucire staff/October 15, 2019/20.12

Moët & Chandon has launched its Nectar of the Culture programme, partnering with photographer Jonathan Mannion. The new programme, says the champagne house, celebrates ‘people, places and moments that push culture forward’ and promotes the brand to new audiences.
   Mannion is known for documenting hip-hop, and will work with Moët & Chandon to promote other key figures in fashion, music, innovation, community outreach, and entrepreneurship, in US cities including New York, Atlanta, Miami, Los Angeles, and Chicago.
   The first subject for Mannion’s photographs under the programme is LaQuan Smith, a Queens-born fashion designer. Moët & Chandon will host events in each subject’s honour.
   To commemorate the programme, Moët & Chandon has launched a limited-edition custom-designed bottle of its Nectar Impérial Rosé, a demi-sec and the top-selling rosé champagne in the US. It is available through select retailers in the US, and online at, with a suggested retail price of US$59·99.
   ‘I’ve had the privilege of capturing pioneers during the golden era of hip-hop who are now known as industry legends. I’ve seen first-hand how Moët & Chandon has been an iconic symbol in the culture. We honour this lineage from then to now with a new class of creative thinkers, in what I like to think of as the Rose Gold Era. With Moët, I raise my glass to the next generation of visionaries who define it,’ said Mannion in a release.


Bulgari takes guests on an Italian escape with new men’s fragrance

Filed by Lola Cristall/October 5, 2019/8.59

Bulgari has always been known for grandiose fashion statements with their range of glamorous accessories and leather goods. Throughout the brand’s line of fragrances is a concept of extraordinary opulence. Bulgari’s new Man Wood Neroli eau de parfum is a stunning scent, depicting an escape reminiscent of the fresh Italian breeze. With top notes of bergamot and neroli, middle notes of orange blossom and cedar, as well as basenotes of leather, white musk and amber, an enticing whiff of elegance awakens the senses. Creator Alberto Morillas has unveiled a captivating fragrance that is attractive and sophisticated.
   During an intimate gathering, where guests included Daniel Paltridge, North American president of Bulgari, lush greenery, olive trees and intertwining branches adorned the walls and ceilings. The main ingredients were presented to invitees on a table, introducing the principal elements used to make the bold aroma. From awakening the senses of sight and smell, Bulgari chose to arouse one’s sense of taste with an intense neroli chocolate fudge, fully transporting guests into a crisp getaway.
   As Bulgari stays true to bringing Italy to life, Gray Malin, a prominent and talented photographer, lured guests at the event displaying images of surrounding mountains, lavish beaches and nature-filled glamour. Malin has captured these intriguing panoramas of Italy in his stunning book, simply entitled Italy.—Lola Cristall, Paris Editor

Anton Lombardi


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