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October 24, 2014

H&M celebrates 10 years of designer collaborations with new book launching November 6

Lucire staff/13.58

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Time has flown: it has been 10 years since Hennes & Mauritz began its designer collaborations, the first with Karl Lagerfeld.
   The company will release a book, The First Ten Years, coinciding with its Alexander Wang x H&M launch on November 6.
   At the time, Lucire called it a move toward ‘attainable luxury': that even at a budget price, customers deserved to look good. It was a move toward democratization, something that had been seen en masse with technology, extended to fashion.
   The first Karl Lagerfeld for H&M collection prompted the designer to say, ‘Taste and looking chic is no longer a question of money or how you spend, but how you create a unique sense of style.’
   H&M’s collaborators have included Karl Lagerfeld, Stella McCartney, Viktor & Rolf, Roberto Cavalli, Commes des Garcons, Matthew Williamson, Jimmy Choo, Sonia Rykiel, Lanvin, Versace, Marni, Maison Martin Margiela, Isabel Marant and Alexander Wang.
   The book features imagery from all designers, and will retail for US$34·95, available through select H&M stores in the US. A quarter of the cover price will go to Unicef.
   H&M will begin its celebration with a design retrospective at its flagship 589 Fifth Avenue, New York City store on October 27, with looks from each past designer.
   The store will showcase a new look from the Alexander Wang x H&M collection each day by way of preview.

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October 17, 2014

Mindfood Style launches Monday in New Zealand

Lucire staff/9.36

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As Lucire celebrates its 17th anniversary on October 20, another New Zealand name will launch a fashion title. Mindfood Style is set to challenge offerings from large groups such as Germany’s Bauer (Fashion Quarterly) and others.
   Mindfood Style will appear on newsstands with a 350 pp. inaugural issue. Issue one will feature a 36 pp. spring–summer 2015 runway report pull-out. Rose McIver (The Lovely Bones) is its first cover girl.
   The masthead adopts a familiar design theme for fashion titles, with a modern typeface, but with the first three letters in Style subtly merging into each other. Bauer Bodoni appears on the cover as Mindfood Style’s serif family choice. The overall effect is tasteful and minimalist, with Mindfood Style eschewing the messy, multiple headlines of other titles in this sector.
   The magazine will publish twice a year, with spring–summer and autumn–winter numbers, and will have its own website at the mindfood.com domain. There will be further support on Facebook, Instagram and Pinterest, and a weekly newsletter.

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October 9, 2014

Poppy Delevingne, Atlanta de Cadenet, Harley Viera-Newton, Úrsula Corberó party with Stradivarius

Lucire staff/1.23

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Stradivarius, the fashion label rather than the violin brand, threw a party in Barcelona to launch its customer magazine, with Poppy Delevingne, Atlanta de Cadenet, Harley Viera-Newton and Úrsula Corberó playing host.
   The party, dubbed The Event Paper, was held in a modernist building near Gaudi’s Pavellons Güell (Güell Pavilions), with over 200 guests and Pepino Marino and Crawford DJing. De Cadenet and Viera-Newton took over from the DJs to get guests continuing on the dance floor.
   Photographer Bela Adler held a live shoot at the event, complementing guests using a photo booth. The event will feature in a future issue of Stradivarius’s new magazine.
   The four celebrities were chosen for their recognized roles as “it girls” with their own style. All wore items from the Stradivarius autumn–winter 2014–15 collection, which the company describes as having vintage and boho design elements. The brand is available at around 900 locations in 60 countries.






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October 8, 2014

Video: Kendall Jenner, Selena Gomez, Kristen Stewart, Nieves Álvarez step out in style

Lucire staff/13.20

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Kendall Jenner is following the mantra that if you’ve got it, flaunt it. The model stepped out in New York in a showcasing her incredibly toned body in a maroon coloured crop-top, maxi-skirt and Céline handbag, as she headed to The Curious Incident of the Dog in the Night-time fund-raiser.
   Jenner has walked for Chanel, Diane von Furstenberg, Tommy Hilfiger and Dolce & Gabbana recently, boosting her catwalk cred.
   Meanwhile, Texan-born singer Selena Gomez was happy to channel the Kim Kardashian look at the première for Rudderless in Los Angeles, with a low-cut red silk dress by Christian Dior, drop earrings and black heels. The film, directed by William H. Macy, is released in the autumn.
   Kristen Stewart was snapped at the Apple store in New York’s Soho. The beauty wasn’t in store for the latest iPhone but to promote her upcoming film Camp X-Ray. Stewart, 24, in a leather dungaree-style dress, took questions from the audience. The actress could be a contender for an Oscar for her role in Still Alice, which Sony Pictures Classics is campaigning for.
   Finally, the Spanish men’s magazine Icon held its first awards’ ceremony at the Italian consulate in Madrid, where model and Valentino muse Nieves Álvarez (top) got her share of admirers in her bow tie and double-breasted dinner suit, and Carrera y Carrera Jardín de Rosas earrings in white gold and diamonds.

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September 25, 2014

News round-up: Stella McCartney’s Jaguar XE; Ralph Lauren shifts €22,000 Rickys; Perriam launches new brand

Lucire staff/23.59

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Ralph Lauren has been shifting its €22,000 crocodile skin Ricky bags at an event at its Amsterdam store, and gifted one of them to the Netherlands Museum of Bags and Purses. The bag, says the Museum, is regarded as an icon, on a par with the Hermès Birkin and the Chanel 2.55. The company also showed a Ricky bag with a USB port and LED lighting on the inside, which will be released worldwide in December, and sold on order.
   On Monday, Stella McCartney did indeed show her version of the Jaguar XE, as part of the Feel XE campaign for the Indian-owned company’s new compact executive saloon. The McCartney XE features her spring–summer 2015 ‘Superhero’ print, and a fleet of the cars will be seen on the streets of Paris on Monday to coincide with her new collection. The next reveal of the XE will be at the Salon de Paris on October 2.
   We’ve been fans of Otago designer Christina Perriam for years, and she will unveil a new luxury lifestyle brand, Perriam, in October. The label will adorn New Zealand-made merino clothing and a summer 2015 catwalk launch will take place for the line on October 18 in Bendigo. An online shop will go live at the same time, at perriam.co.nz. Perriam will begin with Woman and Little with Sleep ranges, and Man and Home will be added in 2015.
   And don’t forget the features that appear in the main part of the Lucire website. Jack Yan has tested the BMW 435i, the car that has attracted the most attention out of anything we’ve featured in our pages; Elyse Glickman tries the NutriBulletRx; and Stanley Moss takes in the 500th anniversary commemoration of Magellan’s voyage around the world, in Vicenza. We also had webcast the Miss Universe New Zealand grand final from Sky City Theatre last week, which you can still watch as an archived stream. The best way to keep up with the latest articles is to follow us on Facebook, Twitter, or Google Plus.



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August 11, 2014

Rihanna on the cover of W September 2014, with unmissable Meadowlark Jewellery

Lucire staff/2.03

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Mert Alas and Marcus Piggott

Rihanna is on the September 2014 cover of W, photographed by Mert Alas and Marcus Piggott, styled by Edward Enniful, the magazine’s fashion and style director.
   There’s a New Zealand connection, with the pop star wearing Meadowlark Jewellery’s large Thorn Septum ring, from its upcoming spring–summer 2014–15 collection, Dynasty, on the cover. The singer wears the ring on her nose on the cover.
   Two versions of the ring, one with diamonds and one without, feature in the editorial inside.
   Meadowlark says it gifted Rihanna the diamond-set septum ring on the day of the shoot, and she had been spotted wearing it.
   She also wears a Donna Karan New York dress, an Ashley Lloyd headdress, Amrapali ruby and diamond ear cuffs, and a Stephen Dweck sterling silver necklace. The shoot took place in July.
   Rihanna is currently on her Monster’s Ball tour with rapper Eminem.

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August 6, 2014

Advertorial and editorial: at Lucire, you can always tell the difference

Jack Yan/4.40

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John Oliver is absolutely right in a recent piece on Last Week Tonight: websites have to pay the bills, and it can get very tricky when the pay isn’t great. We’ve seen other titles run advertorials and mark them very, very subtly, something which we don’t do ourselves. We make it obvious.
   Throughout our history, advertorial has been marked ‘A Lucire special promotion,’ in print and online. There have been rare exceptions in print, but the last time that happened was five years ago. In fact, in some cases on this website, we’ll even make it very clear in the headline (‘Sponsored video’), in the first line (‘A Lucire special promotion’) and in the footer (‘Post sponsored by …’). So there is no doubt when a story is being paid for. Instead of burying when advertorial is running, we’ve progressively made it more obvious over the years.
   Interestingly, our advertorial for L’Oréal Paris last week was popular with readers, and our Chocolate Heaven story was viewed a lot on social media, even more than some recent regular articles, so we know some readers enjoy the odd piece. In some cases, we don’t even share our advertorials on social media unless the client specifically asks us to.
   We believe that our readers are smart—however, we don’t believe we gain loyalty by fooling you. If you don’t want to read an advertorial, you have the option not to click on it when you see it linked—because it’s clear when it is paid for.
   We aim to be careful with readers with these ads—you’ll never be confused when there’s advertorial, and in 17 years it’s always been very clear online, to the point where it is now our policy on- and offline.—Jack Yan, Publisher

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Filed under: Lucire, publishing, TV
July 17, 2014

A number of firsts for Lucire, with issue 33 on sale today

Jack Yan/10.00

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Lucire issue 33, on sale today, marks a number of firsts and is one of the best we’ve had.
   We’ve always been very fair on who makes the cover. Sopheak Seng, our fashion and beauty editor, and I choose from all the images we have, and these include ones that he has produced as creative director or stylist. And in the years we’ve worked together, he’s opted not to put his ones ahead of others’. We’ve both gone for what is best for Lucire. Some shoots that have appeared on the cover he has worked on in a supervisory role, but others have come from our brilliant network of creatives worldwide.
   Issue 33 sees his first cover that he has directed, and it’s one we’re both exceptionally proud of. Photographed by Dave Richards, and with the A-team of Michael Beel on hair and Hil Cook on make-up, assisted by Jaye Morgan, Natalie Henderson and Andy Alsop, and modelled by Chloé Graham, it’s the first time in 17 years that we’ve cropped the Lucire logo behind the model’s head.
   We realize this technique is commonplace and it’s probably a surprise to anyone reading the above that that hasn’t happened before. And we’ve had many great images—only the best get selected for the coveted spot. But for some reason, when it came to the crunch, we opted to keep the logo complete, as have always done on the website. This time, the image was so striking that we felt it was time to take the scalpel to the logo, thanks to head designer Tanya Sooksombatisatian.
   It is Dave’s first shoot with us, so to score a cover on your first go is very impressive, though it has happened a few other times—Courtney Dailey with Laura Vandervoort in issue 29, for instance.
   I have a feeling, too, that Chloé is the first Scot to be on our cover. While a New Zealander, she hails from Glasgow, and this is rather timely with the Commonwealth Games about to commence.
   I congratulate my good friend and colleague, Sopheak, and I think this is going to be one of those memorable Lucire covers that will be cited in years to come.
   There’s plenty more inside, and you can get a taste of the articles in our issue 33 preview.
   I’m very proud of one shoot by Jon Moe in there, with our California A-team of Jamie Dorman (now in New York, but who was our pointwoman on the shoot), Lei Phillips and Carina Tafalu, and starring two former Miss Universe New Zealands, Laural Barrett and Samantha Lochhead, each in their second appearances in Lucire. Jon lovingly shot this at Riviera 31 at the Sofitel Los Angeles, and I acknowledge our US west coast editor, Elyse Glickman, for her connections with Pivotal Public Relations in getting us the location.
   It’s not the only cover that we can talk about: some of you will have seen Dorit Thies’s and Olga Fonda’s announcement of their cover for Lucire Arabia. (The story is in issue 33, too, but it was strongly felt that Dorit’s shot was the best to début our title there. When you see the pages, you’ll also notice why this is an incredible shoot with the Vampire Diaries star.) We’ll have more on that officially soon, but, for now, you can get your issue 33 through the Lucire website, in print, for tablets (Ipad and Android), and as a downloadable PDF.—Jack Yan, Publisher

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