A Lucire special promotion
The French way of life has always seemed more appealing to Britons. Publicis took this tack in introducing us to Nicole and Papa for the Renault Clio over 20 years ago, with sunny imagery and a sense of joie de vivre. It goes beyond âthe grass is greenerâ, and itâs that Frenchness that retailer La Redoute has taken for its latest campaign.
Itâs not sunny scenery this time, but the French language, which, to most Anglophone ears sounds more appealing. Maybe itâs the way the French have marketed themselves as romantics, and that the ideal language of love is theirs. And with Mr La Redoute (or is Monsieur?), the Francophone character in its latest spot played by Florent Thevenot, things certainly sound smooth.
Britons are arguably more reserved, partly for cultural reasons and the notion of the âstiff upper lipâ, and La Redoute believes the French can help us lighten up and express ourselves.
In fact, we seem to need Valentineâs Day, birthdays or Christmas to show people we love themâin fact, 22 per cent of people in the UK havenât said âI love youâ in over a year, and only 30 per cent say it dailyâbut 82 per cent of us wish to hear it. Eighty-three per cent of Brits believe that âI love youâ sounds better in a Continental tongue, with 20 per cent preferring to hear it in French. Fifty-five per cent of women admit they have a penchant for French poetry.
While the spot wonât be lost on Francophones, Mr La Redoute tells unsuspecting Brits charming words of endearmentâand without spoiling it, letâs say the participants are not only impressed by the language of love, but he has one more surprise left up his sleeve.
La Redoute continues to sell French styleâits fashion website is number one in fashion and homewares in its home country, and has partnerships with Viktor & Rolf, Jean-Paul Gaultier, Jenzo, Paco Robanne, Yves Saint-Laurent, Isabel Marant and others.
And it wants to encourage readers to get their messages of love out there, too. Share it with the #languageoflove hashtag on Twitter and Facebook, and get some extra tips from Mr La Redoute via the website.
Post sponsored by La Redoute
Hennes & Mauritz
Hennes & Mauritz, with its flagship Fifth Avenue store open in New York alongside other locations in the city, is collaborating with actress Kate Mara (Fantastic Four) and stylist Johnny Wujek to kick off Fashion Week there.
Mara and Wujek will curate windows in nine H&M New York stores, and introduce their picks in select stores in the US, as well as online.
On September 4, they will meet fashion students at the Fifth Avenue store for a panel discussion, as the first event of Fashion Week. It also marks the launch of the H&M Studio range for autumnâwinter 2014â15.
The pair are close friends and H&M says the windows will reflect their personalities: Mara with a chic, approachable sensibility, and Wujek with bold and quirky styles.
Their inspiration has come from black-and-white photography of New York’s cityscape, and its light projections, bridges and building windows.
âIt was a no-brainer for us to work together on this as we both have a true appreciation for accessible high fashion and our favorite city of New York,’ said Mara in a release.
Wujek added, ‘Immediately I said yes to work on this incredibly creative project with H&M and Kate. H&M is a pioneer in the field of fashion and being asked to creative-direct their store windows for the opening of New York Fashion Week was my Mannequin dream come trueâone of my favourite movies growing up. I can’t wait for people to walk by and see the beauty we make in the H&M windows.’
Hennes & Mauritz
In the era of the selfie, the Body Shop has responded. Not only has the word entered the lexicon, there’ll even be a Pygmalion-based TV show starring Karen Gillan and John Cho bearing that name. We’ve even seen cellphone manufacturers no longer refer to a reverse camera, but a selfie camera, on their new models.
Available today in New Zealand is the All-in-One Instablur, a five-action perfector to hide skin blemishesâthe Body Shop says one can say goodbye to filters.
Instablur, available in a universal shade, has spherical powders with moisturizing vitamin E that helps smooth pores and hides blemishes.
The Body Shop has also released the Smoky 2-in-1 Gel Liner (NZ$25) to intensify brows, using Community Fair Trade oils and ultra-dark pigments; a new eye colour in the Colour Crush range (NZ$21Â·50) with new shades (our picks are Champagne Kiss, the special-edition Gorgeous Gold and Golden Cinnamon as the in-trend ones, but look out for the special-edition Sunshine Love as well); a new red shade for its lip and cheek stain (NZ$25Â·25)âit’s particularly striking, again staying right on the beauty trends; and the Colour Crush Shine lip colour (NZ$27Â·75), formerly Colourglide Shine, again using Community Fair Trade oils to moisturize your lips.
The second day of the finalists’ retreat for Miss Universe New Zealand 2014, and the first full day in Thailand, was packed with activities for the top 25 around Bangkok.
Most went for a morning visit to the Grand Palace and Wat Phra Kaew, the temple of the Emerald Buddha, while photographer Alan Raga began the swimwear shoots for three remaining contestants, with swimwear from Surface Too Deep and Honey & Co.
Lunch was served at Bangkok’s Queen Sirikit National Convention Centre, while a further three had their shoots done in the afternoon.
The contestants were subject to immense media coverage, continuing to highlight what the Thai ambassador to New Zealand, HE Noppadon Theppitak, sees as contributing positively to the diplomacy between the two countries.
A packed evening was lined up for all 25 at Asiatique, the Riverfront, an open-air mall featuring a night bazaar and, currently, Muay Thai Liveâthe Legend Lives, a show performed at the state-of-the-art theatre at the venue nightly except Sunday. It chronicles the history of Thai kickboxing over the last three centuries.
The Miss Universe New Zealand 2014 grand final takes place at Sky City Theatre, Auckland, on September 18. The public will have a hand in deciding the winner, through text voting and through the electronic i-vote. See nextmissnz.com/top25.shtml for voting details. Further updates of the competition are on the Miss Universe New Zealand Facebook and Instagram, with hashtags #missuniversenz and #munz14.
Muay Thai Live
Filed under: beauty, entertainment, fashion, living, Lucire, media, modelling, New Zealand, society, travel, TV, Volante
Audi, Volkswagen’s premium brand, has launched a plug-in hybrid for the European market, based on the A3 Sportback.
The Audi A3 Sportback E-tron will be sold through 410 dealers in Europe, including 105 in Germany. The German retail price is âŹ37,900. A leasing plan sees the A3 at âŹ319 for a 36-month term. First deliveries will take place this winter.
The vehicle has an 8Â·8 kWh lithiumâion battery pack for its electric motor with a range of 50 km, but combined with its 1Â·4-litre petrol engine, it can manage 900 km. The combined power output is a claimed 150 kW (204 PS), with fuel consumption at 1Â·5 l/100 km (188 mpg Imperial) and carbon dioxide emissions at 35 g/km.
The A3 Sportback E-tron’s battery is under the rear seats, allowing maximum cargo space, while the car weighs in at a reasonable 1,580 kg.
Early reports indicate a seamless switch between electric and petrol modes, but some noticeable road noise from the standard tyres and the quiet electric motor.
Audi plans for every E-tron dealer in future to have a charging station for customers, who can use it even after purchase. For the German market, Audi will offer an installation service where a technician checks the electrics at a customer’s home, makes the necessary adjustments, and installs the charging dock, for charging the car safely.
Customers can even opt for what the company calls ‘Audi Energy’, essentially electricity generated from hydroelectric sources in Germany, Austria and Switzerland.
Wayne Griffiths, Audi’s head of sales in Germany, says there is high interest among dealers and customers for the new model: ‘The combination of efficient drive technology and a sustainable energy source is really what the market is looking for.’
A Lucire special promotion
We are used to seeing LâOrĂ©al Paris have the worldâs most glamorous models and celebrities appear in their advertisements, so it makes a nice change when everyday people are asked to appearâas they do in its latest Elvive Fibrology thickening hair care promotion.
Between January 22 and April 24, 2014, Boots UK, looking at its online and offline purchases, says one item from the Fibrology range is sold every 12 second on average, making it one of LâOrĂ©alâs most popular lines.
Having real people makes the advertisement more easily related, and LâOrĂ©al builds on the initial promotion by having each woman in the adâZoĂ«, Sarah, Priya, Jade and Lucyâelaborate even further on their favourite Fibrology hair care product.
For ZoĂ©, itâs the Thickness Booster serum; Sarah says she can feel the Fibrology shampoo âexpandingâ; Priya favours the Double Serum; Jade likes the Fibrology Thickness Booster; and Lucy names the conditioner.
Each woman gives her tips on using the product and reveals her one secret based on her use of Fibrology.
Their Q&As are made complete by their sharing thoughts on how their LâOrĂ©al Paris TV shoot wentâwhere they were treated just as one might see Eva Longoria, Cheryl Cole, Aishwarya Rai or Araya A. Hargate pampered on set.
Each was auditioned beginning with a casual casting session, while the day of filming saw the women choose from a variety of outfits. ZoĂ« says, âMore importantly, my hair has never looked better!â It does seem that the enjoyment theyâre having in LâOrĂ©al Parisâs promotional video below is genuineâand, after all, they are worth it.
Post sponsored by LâOrĂ©al Paris