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La Vie en Rose launches new bra campaign, focusing on comfort and individual beauty


NEWS  by Lucire staff/March 10, 2017/23.43

Canadian brand la Vie en Rose has unveiled a brassière campaign focused on each woman’s individual beauty, a theme that has been emerging lately in marketing intimate apparel.
   Its rival on the other side of the Atlantic, Triumph, has a campaign recognizing a woman’s many roles, and that she must find the perfect fit. La Vie on Rose, meanwhile, also recognizes that women have different needs but she must have comfort. The execution is very different: the Canadian label has a group of models from different ethnic backgrounds, ages (albeit still young) and bust size, promoting each woman’s confidence.
   La Vie en Rose’s Marie-Noël Gervais, VP for ecommerce and marketing strategy, said, ‘Nothing makes a woman more beautiful than the confidence she radiates. At la Vie en Rose, we are convinced that a woman can be confident only if she is comfortable first. Our new Confidence through Comfort campaign is not a repositioning, because comfort has always been a priority for la Vie en Rose. It is an evolution of our image, a clear affirmation of who we are, and of our products’ DNA.’
   She added, ‘We have a social media community that shares a lot with us. They want to feel good first, please themselves before anyone else and accept and enjoy who they are and how they look.’
   A new style, the Sweetheart (above), was also launched to coincide with the new campaign. The design offers the wearer a ‘perfect contour’ without extra padding, and offers a moderate cleavage.


The Modist launches retail site for modest fashion, while Getty Images and MuslimGirl.com announce photo library


NEWS  by Lucire staff/March 9, 2017/10.01

The Modist, an online store for modest fashion, opened yesterday, shipping to over 100 countries. The store has a selection of over 75 designers, including Marni, Alberta Ferretti, Christopher Kane and Mary Katrantzou, ensuring a contemporary, fashionable selection. The store is accompanied by an online magazine called The Mod, which includes styling tips and interviews. Says founder Ghizlan Guenez, ‘Our mission is to build a strong sense of purpose to empower a woman’s freedom of choice and to acknowledge how similar women across the world are, despite our diverse backgrounds, cultures and lifestyles—a relevant conversation at this time. We aim to break down preconceived notions while building a community and dialogue that invigorates, informs and celebrates the fashionable, modern, modest woman.’
   The Modist’s COO, Lisa Bridgett, notes that the market potential in the modest fashion segment is projected to reach US$484,000 million by 2019.
   Also in recognition of a more global, inclusive society, MuslimGirl.com and Getty Images announced yesterday a content partnership that aims to convey a more authentic representation of Muslim women. The imagery is far more realistic and positive, battling stereotypes and misconceptions. The photographs feature girls with and without hijabs, and Muslim women in everyday situations at home, with friends and at work.
   â€˜One of the ways I open up my talks is by asking the audience to search Muslim women images on their phone browsers, which is always met with their awe at the unsettling results,’ said Amani Al-Khatahtbeh, founder and editor-in-chief of MuslimGirl.com. ‘I don’t want to be able to use that example anymore, and I could not be prouder to partner with Getty Images on finally taking on such an important and influential task.’

H&M stays positive with unisex denim line, following love-themed Paris catwalk show


NEWS  by Lucire staff/March 8, 2017/20.59



Hennes & Mauritz (H&M) has announced a new denim line, Denim United. The difference this time is that it is a truly unisex collection, with identical women’s and men’s designs, with jackets, overalls, shorts, T-shirts and an oversized hoody. The materials and silhouettes are shared between the sexes.
   More sustainable materials have been used, including organic and recycled cotton.
   The collection goes on sale on March 23, online-only at hm.com.
   â€˜It is very natural for us to launch a unisex collection as fashion is constantly evolving and intersecting and today we see there are no boundaries in democratic style. Fashion should always be inclusive,’ said Marybeth Schmitt of H&M in a release.
   The announcement follows H&M Studio’s showing of its spring–summer 2017 women’s and men’s collections at the Tennis Club de Paris during Paris Fashion Week, where the designs went on sale at its flagship Fifth Avenue store in New York and online immediately. They went on sale in other stores on March 2.
   Celebrities in attendance in Paris included Nicki Minaj, Olga Kurylenko, Alexa Chung, Lucky Blue Smith, Clémence Poésy and Sasha Lane, while Emily Ratajkowski led the celebrations in New York.
   Models walking in Paris included Gigi Hadid, Bella Hadid, Adwoa Aboah, Amber Valletta, Jordan Barrett, Winnie Harlow and Luis Borges. The Weeknd gave a special performance at the Paris show, performing ‘Starboy’, ‘Can’t Feel My Face’ and ‘I Feel It Coming’.
   The collection featured fine knits, loose-fitting shorts, tops, dresses, anoraks and sandals, with ruffle detailing and bold graphics proclaiming ‘Love’.
   â€˜With this collection we want to send a global message of love. There are a few pieces that carry the word again and again, kind of like a ticker tape and as a constant reminder of what is important. It feels like now, more than ever, we all need positive feelings and thoughts in our lives,’ said H&M creative director and head of design Pernilla Wohlfahrt.

Paris show

Backstage

The celebrities

The show

The Weeknd

New York event

News in brief: Ryan Reynolds roasted as Man of the Year; Karl Lagerfeld Paris launches new collection


NEWS  by Nathalia Archila/February 14, 2017/20.13




Paul Marotta/Getty Images

Karl Lagerfeld Paris has launched a ‘Social Collection’ of eveningwear designed specifically for the North American market. The brand, its name licensed from Lagerfeld but targeting a broader audience, has priced the collection at between US$168 and US$398, with sizes ranging from 0 to 16 (US).
   The collection features 13 designs with styles ranging from off-the-shoulder gowns to long-sleeved cocktail dresses. Details include sequins, lace, pearl, floral appliqués, three-dimensional fabric details and woven accents.
   The collection is now available online at KarlLagerfeldParis.com, and from March at select Lord & Taylor and Dillard’s retail locations.
   Earlier this month, the Hasty Pudding Theatricals, the US’s oldest theatrical organization, honoured Canadian actor Ryan Reynolds with its Man of the Year award at a roast at Harvard University.
   Past recipients include, inter alia, Clint Eastwood, Tom Hanks, Robert de Niro, Harrison Ford, Justin Timberlake, Robert Downey, Jr, Chris Pratt, and Joseph Gordon-Levitt.
   The group said in a statement that it’s ‘proud to honour such a talented and diverse actor, whose seamless transition across multiple genres captures audiences and keeps them coming back to see what’s next.’ Reynolds has been nominated for a Golden Globe for his work in the film Deadpool, which also netted a Golden Globe nomination for best comedy or musical picture. The film also received a Writers’ Guild of America nomination for best adapted screenplay and a PGA Award nomination for best picture.
   The celebration started when Reynolds was taken for a tour of Farkas Hall, followed by a seminar with the members of the Hasty Pudding Theatricals. During the evening, he was invited to a traditional roast and made to earn his Pudding Pot with a series of tasks such as acting out a traditional Canadian wedding, complete with lap dance, and auditioning for a role in Deadpool 2.
   Finally, Marc Jacobs Beauty has announced that top make-up artists Michael Ashton, Sarah Tanno, and Hung Vanngo have become the brand’s ambassadors for 2017. The trio can lay claim to celebrity clients such as Adèle, Lady Gaga, and Kaia Gerber. The three will continue to promote Marc Jacobs Beauty’s Artistry Ambassador programme.—Nathalia Archila







Paul Marotta/Getty Images



Ashley Graham releases limited-edition swimwear line for Swimsuits for All


NEWS  by Nathalia Archila/February 13, 2017/9.57

Model Ashley Graham has launched a limited-edition swimwear collection, Ashley Graham × Swimsuits for All, that celebrates ‘every body, every age, every beautiful’. Graham, who modelled one of the three covers in last year’s Sports Illustrated Swimsuit Issue, sees her new collection make its first promotional appearance in the 2017 number this week.
   The new collection features a 16-piece line of bikinis, one-pieces and cover-ups priced between US$70 and US$150. It is the brand’s first full collection available in US sizes 6 to 22, available at SwimsuitsforAll.com.
   The campaign’s photographs and video were shot in San Juan, Puerto Rico, and encourages women to celebrate their uniqueness. The collection was inspired by the festive spirit of the island.
   â€˜I was so excited to shoot with local women for this shoot, non-models who represent all different body shapes, proving that everyone can look gorgeous in my swimsuits,’ said Graham. ‘”We’re continuing to shift perceptions of beauty and encouraging more [inclusiveness] in the fashion industry. I’m proud that my collection is the first to offer sizes 6 through 22, and I cannot wait to see even more ladies rock these sexy suits!’—Nathalia Archila

H&M to release Fashion Icons Selected by The Weeknd on March 3


NEWS  by Nathalia Archila/February 5, 2017/10.25


Federico Pestilli



August Eriksson

Hennes & Mauritz has teamed up with the Canadian Grammy Award-winning artist and producer, The Weeknd, on a collection of staples, dubbed Fashion Icons Selected by The Weeknd.
   The Weeknd has chosen the items, which go on sale at any H&M store that carries menswear from March 2.
   H&M forecasts a mix of utility and streetwear as the trend for the season.
   â€˜I had a great time selecting my Fashion Icons at H&M. I love the mix of urban pieces like bombers and hoodies with tailored shirts and blazers. Every piece is both effortless and fresh, which is just how menswear should be,’ he said in a release.
   â€˜The Weeknd’s taste and style perfectly fits the menswear mood of the season at H&M. He has such a great eye for the little details that matter, and for mixing together updated men’s classics for the perfect tailored streetwear look,’ said Andreas Löwenstam, H&M’s men’s head of design.
   The items include a bomber jacket, tailored pants, loose T-shirts, hoodies, a motorcycle jacket, blazer, double-breasted coat, mandarin-collar cotton shirts, and a zip-up work shirt. Colours include black, beige and olive.—Nathalia Archila, with Lucire staff



Federico Pestilli





August Eriksson

H&M Studio teases spring–summer 2017 women’s and men’s ahead of Paris Fashion Week début


NEWS  by Lucire staff/January 27, 2017/5.58

As in previous years (click here for 2014, and here for 2016), H&M Studio will show a collection during the autumn–winter prêt-à-porter shows at Paris Fashion Week, but this time, it’ll be for spring–summer 2017—and it’ll go on sale the next day.
   Hennes & Mauritz has teased the men’s and women’s collections ahead of their public début on March 1.
   The collections show a muted colour palette of black and white, punctuated with items in a bright fuchsia–pink shade. H&M is looking forward to a relaxed spring, with sheer fabrics as well as leather. One women’s print features the word ‘Love’ in small white letters on black stripes; dresses are full and voluminous, and ruffles give a bohemian look. The men’s looks are androgynous, including headbands, sheer sleeves and hoods, long coats, thin collars, and, for the man who dares have colour in his life, the same pink tone is available. (See Lucire Men for a preview of the men’s designs.)
   The Swedish retailer will also launch H&M Studio Kids. Images of that collection go live on February 7.

Chanel opens new boutique at national heritage site in le Marais


NEWS  by Cecilia Xu/December 7, 2016/21.34



Opened December 3, like a walk through history and Parisian elegance, the new Chanel boutique in the Hôtel Amelot de Bisseuil, also known as the Hôtel des Ambassadeurs de Hollande, is one of the most beautiful showcases of the prestigious brand yet.
   Careful to retain all historical detail, wear and time, the space encompasses two ephemeral boutiques. The first, an untouched 127 m² space, showcases the ready-to-wear collection and accessories within an interior of bare and exposed stone walls adorned by transparent glass, and a floor made of resin but has the likeness of Corten steel.
   The second boutique, at only 37 m², showcases Chanel shoes in the style of a great artists’ studio. With the most minimal setting of black clothes-rails and wooden tables peeping through, the space is an adoration of history, archæological preservation and the Hotel’s pride in history. The interiors are left exactly as is in this national heritage site, with no changes or adornment.—Cecilia Xu



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