For US customers, Dita von Teese’s lingerie line is now available through Bare Necessities, the largest online retailer of branded and designer intimate apparel.
   Von Teese’s lingerie, which retails in other countries (under the Von Follies brand in some), is known for fitting virtually every body type, for those who love the burlesque star’s sense of fashion.
   Bare Necessities says that that it stocks full-figured and fuller busted sizes up to an E cup, and will carry the collections Madame X, Man Catcher, Sheer Witchery, and Star Lift.
   There is also exclusive video content at the Bare Necessities website. The company also has certified bra experts who can assist customers via telephone on 1 877 728-9272, from Monday to Friday, 8.30 a.m. to 5.30 p.m. ET.

Andreas Rentz

Georgia May Jagger was guest of honour at Reserved’s German launch at Mercedes-Benz Fashion Week Berlin. Jagger, who also serves as the new label’s face for autumn–winter 2014–15 and walked the catwalk on the night, was among numerous celebrities, including Franziska Knuppe, Daniel Brühl, Jasmin Gerat, Elyas M’Barek, Eva Padberg, Anna-Maria Mühe, Anna Julia Kapfelsperger and Anastasia Zampounidis. Reserved’s ‘Let’s Fashion’ party at Alte Münze Berlin was anything but reserved, with its 1,200 guests.
   DJs Beck To Beck, Terranova, Oskar Melzer, Adam Port and Rampa, and Niki Pauls performed, as well as indie band Oh Land.
   The launch, which showed the autumn–winter 2014–15 line, rather than the spring–summer 2015 one, marks the expansion of LPP SA’s brand into the German market. Reserved already has 500 stores in eastern and central Europe, and this month it will open its online store for German customers. Real-world shops will appear in the autumn at Recklinghausen, Stuttgart, Bremen and Hannover, with further stores planned in every main centre, as well as London and Paris, and in Croatia and Qatar.
   Polish-based LPP’s other brands are Cropp, Mohito, House and Sinsay. The company has revenues of over €1,000 million.

Andreas Rentz

Above Ellen DeGeneres’s Twitter photo with Bradley Cooper in the foreground, which has been re-Tweeted over 3 million times.

Award-winning TV host Ellen DeGeneres will lend her name to a home ware, ready-to-wear fashion, accessories and pet care items range called E. D., to début as a capsule collection for the holidays this year, with a full collection launch in spring 2015.
   She is working with J. Christopher Burch, founder of C. Wonder and CEO of Burch Creative Capital.
   DeGeneres will provide creative direction while Burch provides brand development and manufacturing expertise. E. D. also has Michael Francis, chief global brand officer, Dreamworks Animation and former global CMO of Target; Marisa Gardini, managing partner of E. D. and former president and CEO of Isaac Mizrahi; and Janet Grove, former corporate vice-chairman of Macy’s Inc. and chairman and CEO of Macy’s Merchandising Group.
   DeGeneres said in a release, ‘I’m so excited to work with Chris and our incredibly talented team on this new venture. I’ve always wanted to launch a line of home goods, clothing and accessories. I already get to be inside people’s living rooms with my show. Now I get to be in their kitchens, in their beds, and in their pants. Wait. That’s not what I meant.’
   Ellen DeGeneres’s show is entering its 12th season and has won 51 Daytime Emmys. Her social media following comprises over 29 million Twitter followers and 15 million Facebook fans. Her Twitter selfie from the Academy Awards was the most re-Tweeted image in history (with three million re-Tweets). She has also received a Peabody Award and an Emmy Award, while her three books have all débuted at number one on The New York Times’ Best Seller List.

Réné Vaile

Pop sensation and Grammy Award winner Lorde, who has already lent her name to a limited-edition make-up line at MAC Cosmetics, visited her home town, Auckland, New Zealand, to promote it at the MAC Pro Britomart store.
   Lorde appeared with Amber Dreadon (Amber D), MAC’s senior make-up artist, and the Britomart-based artists. Senior management also attended the event: Tanya Jackson and Jodie Matthews, the brand general managers from New Zealand and Australia respectively; and Marie-Ann Billens, general manager of Estée Lauder in New Zealand.
   Dreadon had worked on Lorde’s look at the Grammys earlier this year.
   The Lorde Pure Heroine amplified deep plum lipstick, and the Penultimate eyeliner in Rapidblack true black, each retailing for NZ$40, go on sale on June 27.
   The products will be available online and at select locations throughout New Zealand. MAC has hashtagged the campaign MACLorde for social media.

Réné Vaile

Net-a-porter has announced that its US customers can purchase a Diane von Furstenberg-designed Google Glass through its online store today, making it the first third-party retailer of the much-hyped product.
   The DVF Made for Glass design, available in five colours (black, green, plum, brown and white), retails for US$1,800, and includes a frame, shade, earbud and case. A limited number is available.
   Founder Natalie Massenet said in a release, ‘We are thrilled to offer Glass to our tech-savvy customers who are true leaders and innovators in style and lifestyle. We pride ourselves on leading the way in delivering the best in service, product, and technology and we are excited to bring Google Glass to our US customers, ahead of the Glass consumer release.’
   US buyers can visit Net-a-porter’s DVF Made for Glass page at www.net-a-porter.com/Shop/Designers/DVF_Made_For_Glass. Due to Net-a-porter’s geography-based serving, non-US buyers will be asked to sign up for updates, and cannot purchase.
   All data recorded by Google Glass are stored by Google, including photos, videos, audio, and location. Users can record pictures and video offline if they prefer. Google has not announced if it would use these data for ad-targeting purposes as it does with some user data from Gmail.

As previewed on our Facebook, Hennes & Mauritz will partner with the Whitney Museum of American Art and artist Jeff Koons in the opening of their five-storey, 57,000 ft² 589 Fifth Avenue store on July 17, 12 p.m. H&M will sponsor the Whitney Museum’s Jeff Koons: a Retrospective, and collaborate with the artist.
   The new US flagship store, the largest for H&M, is inspired by a museum, according to the company, with a five-floor atrium, a 26 by 20 ft LED screen on entry, a glassy façade, a wall of mirrors, and green and white marble tiles.
   Koons has designed H&M’s limited-edition Balloon Dog leather handbag, while his work appears on display within and as the store-front façade of the new store.
   The handbag will be sold in selected US markets, including Los Angeles, Chicago and Dallas, and online at hm.com from July 17. Some will be sold at the Whitney during the retrospective, which opens June 27 and runs through October 19 at the Whitney Museum of American Art.
   H&M Home will also retail at Fifth Avenue, as well as accessories, lingerie, and childrenswear.
   The first 500 shoppers will receive an H&M T-shirt and an Access to Fashion pass worth between US$10 and US$500, among other offers.
   Store hours are between 9 a.m. and 9 p.m. Sunday through Thursday, with a late night of 10 p.m. for Friday and Saturday.

One indisputable thing about the Body Shop’s products is that the scents are delectable. This month’s jumbo-sized shower gel (750 ml, available in strawberry, moringa, olive, satsuma or pink grapefruit, retailing at NZ$36·50) and body butter (300 ml, in shea, mango, coconut, olive, strawberry or moringa, NZ$41·50) are incredible, value-for-money ways to get your favourite products from the Body Shop in an extra-large package. In stores now, the Body Shop cheekily included a promotional graphic (below) to make sure that we would notice and tell you about their latest specials.
   No such trickery was needed with its raspberry body collection (top), in stores from July 14 in New Zealand. But the scent—smelling of real raspberries—won us over. The Body Shop sources early-harvest raspberries, as this preserves their skin-boosting antioxidants, and they have been put into a range comprising body butter (200 ml, NZ$36), shower gel (200 ml, NZ$16), body lotion (250 ml, NZ$24·50), eau de toilette (30 ml, NZ$32) and body scrub (200 ml, NZ$34·75).
   We sampled the eau de toilette first, with its Ecuadorian Community Fair Trade alcohol, to get into the raspberry mood: it’s a sweet, pleasant, and, of course, fruity scent. That was a prelude to the body scrub, which exfoliates with its fruit extract and real seeds. Even the Body Shop says it has a ‘jam texture’: it’s not an inaccurate description and it does look good enough to eat.
   Finally, the body butter has a lovely, soft texture and helps hydrate skin while leaving you feeling pampered.
   The Body Shop will also retail its vineyard peach line in New Zealand from July 14, with the body butter, shower gel, body scrub and body lotion, priced as with the early-harvest raspberry range.

Lisa Tamati, known in ultra-marathon circles, has a side to her that only a handful of fashionistas are aware of: she is a jeweller, trained in Wien, Austria, who has recently relocated from the Taranaki to Wellington, New Zealand.
   Tamati has opened a shop in Dukes’ Arcade on the corner of Willis and Manners Streets, where she retails her hand-crafted jewellery. She specializes in sterling silver, gold, gemstones, paua, jade and pearls. The designs show a finesse and delicacy, combining her Māori heritage and Pākehā education with the skills she acquired studying and working under Michael Eipeldauer in Wien.
   It is not her first endeavour into retail, having opened shops in Austria and in New Plymouth.
   Tamati is also selling her second book, Running to Extremes, at her store. Her first book, Running Hot, talked of her experience in ultra-marathons. She was the first Australasian woman to compete in the Badwater ultra-marathon in Death Valley, despite a crippling back injury sustained when she was 19. She had already faced an unassisted crossing of the Libyan desert as a personal challenge, and run 222 km across the Niger desert despite suffering from dysentery. In the follow-up, she goes further into the ultra-marathon world, including a second Badwater, the Gobi March, a Saharan race, and La Ultra, 222 km in the Himalayas.
   Despite these achievements, Tamati remains extremely humble and it was her guests at her store opening at the end of May, clamouring to get photographed with her, who were the focus of her attention.
   Tamati is not the only woman to launch a business in Wellington recently. Lawyer Clare Needham has embarked on an independent publishing venture, Giant Sparrow Press, releasing the company’s first title, ShameJoy, at an event earlier this week.
   Written by Julie Hill, ShameJoy—the English translation for Schadenfreude—has a unique New Zealand perspective as well as a dark sense of humour. Hill gave a reading of two short stories from the anthology on Tuesday, which delighted the audience at the launch, while the book itself is available online via Giant Sparrow Press’s website (www.giantsparrowpress.com/bookshop.html).—Jack Yan, Publisher