It’s Liv Tyler’s year, from becoming a new Mum last July to a renaissance in the public eye with a role in HBO’s The Leftovers. The actress will appear later this year in a campaign for Triumph, but in the meantime, she’s continuing her ambassadorial role for Belstaff. This time last year, we saw Tyler show off her capsule collection for the British brand, and as it goes from strength to strength, we now see her head to Tokyo to help open its flagship retail store, where she was guest of honour, performing the breaking of the sake cask.
Tyler has visited Tokyo numerous times and explored the Ginza district during the opening.
The new store is on the third floor of the Ginza Six Mall, retailing the main Belstaff line as well as Tyler’s capsule collection. Belstaff CEO Gavin Haig notes that it stocks the biggest selection the brand has to offer in Japan, including womenswear and menswear.
Tyler is currently filming BBC One’s three-part historical drama Gunpowder with Kit Harington (Game of Thrones).
Designer Teresa Maccapani Missoni, from the famous Italian fashion family, has teamed up with Eloquii on a limited-edition capsule collection.
Missoni intentionally avoided the family house’s signature stripes, preferring to craft her own direction with the retailer.
The 24-piece Teresa by Eloquii collection is inspired by memories of the designer’s travels to Sardinia, the African continent and India. There are intricate details, including lurex crochet, hand-beading and embroidery, while silk crêpe and chiffon are among the fabrics used.
Missoni said in a release, ‘I wanted to excite the Eloquii customer with a collection that is unique yet timeless. I feel strongly about giving this customer choices that stand apart from trends and that instil confidence.’
Eloquii specializes in fashion for US sizes 12 to 28. The collection is priced from US$75 to US$325, and available online at Eloquii.com.
Canadian brand la Vie en Rose has unveiled a brassière campaign focused on each woman’s individual beauty, a theme that has been emerging lately in marketing intimate apparel.
Its rival on the other side of the Atlantic, Triumph, has a campaign recognizing a woman’s many roles, and that she must find the perfect fit. La Vie on Rose, meanwhile, also recognizes that women have different needs but she must have comfort. The execution is very different: the Canadian label has a group of models from different ethnic backgrounds, ages (albeit still young) and bust size, promoting each woman’s confidence.
La Vie en Rose’s Marie-Noël Gervais, VP for ecommerce and marketing strategy, said, ‘Nothing makes a woman more beautiful than the confidence she radiates. At la Vie en Rose, we are convinced that a woman can be confident only if she is comfortable first. Our new Confidence through Comfort campaign is not a repositioning, because comfort has always been a priority for la Vie en Rose. It is an evolution of our image, a clear affirmation of who we are, and of our products’ DNA.’
She added, ‘We have a social media community that shares a lot with us. They want to feel good first, please themselves before anyone else and accept and enjoy who they are and how they look.’
A new style, the Sweetheart (above), was also launched to coincide with the new campaign. The design offers the wearer a ‘perfect contour’ without extra padding, and offers a moderate cleavage.
The Modist, an online store for modest fashion, opened yesterday, shipping to over 100 countries. The store has a selection of over 75 designers, including Marni, Alberta Ferretti, Christopher Kane and Mary Katrantzou, ensuring a contemporary, fashionable selection. The store is accompanied by an online magazine called The Mod, which includes styling tips and interviews. Says founder Ghizlan Guenez, ‘Our mission is to build a strong sense of purpose to empower a woman’s freedom of choice and to acknowledge how similar women across the world are, despite our diverse backgrounds, cultures and lifestyles—a relevant conversation at this time. We aim to break down preconceived notions while building a community and dialogue that invigorates, informs and celebrates the fashionable, modern, modest woman.’
The Modist’s COO, Lisa Bridgett, notes that the market potential in the modest fashion segment is projected to reach US$484,000 million by 2019.
Also in recognition of a more global, inclusive society, MuslimGirl.com and Getty Images announced yesterday a content partnership that aims to convey a more authentic representation of Muslim women. The imagery is far more realistic and positive, battling stereotypes and misconceptions. The photographs feature girls with and without hijabs, and Muslim women in everyday situations at home, with friends and at work.
‘One of the ways I open up my talks is by asking the audience to search Muslim women images on their phone browsers, which is always met with their awe at the unsettling results,’ said Amani Al-Khatahtbeh, founder and editor-in-chief of MuslimGirl.com. ‘I don’t want to be able to use that example anymore, and I could not be prouder to partner with Getty Images on finally taking on such an important and influential task.’
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Model Ashley Graham has launched a limited-edition swimwear collection, Ashley Graham × Swimsuits for All, that celebrates ‘every body, every age, every beautiful’. Graham, who modelled one of the three covers in last year’s Sports Illustrated Swimsuit Issue, sees her new collection make its first promotional appearance in the 2017 number this week.
The new collection features a 16-piece line of bikinis, one-pieces and cover-ups priced between US$70 and US$150. It is the brand’s first full collection available in US sizes 6 to 22, available at SwimsuitsforAll.com.
The campaign’s photographs and video were shot in San Juan, Puerto Rico, and encourages women to celebrate their uniqueness. The collection was inspired by the festive spirit of the island.
‘I was so excited to shoot with local women for this shoot, non-models who represent all different body shapes, proving that everyone can look gorgeous in my swimsuits,’ said Graham. ‘”We’re continuing to shift perceptions of beauty and encouraging more [inclusiveness] in the fashion industry. I’m proud that my collection is the first to offer sizes 6 through 22, and I cannot wait to see even more ladies rock these sexy suits!’—Nathalia Archila
Hennes & Mauritz has teamed up with the Canadian Grammy Award-winning artist and producer, The Weeknd, on a collection of staples, dubbed Fashion Icons Selected by The Weeknd.
The Weeknd has chosen the items, which go on sale at any H&M store that carries menswear from March 2.
H&M forecasts a mix of utility and streetwear as the trend for the season.
‘I had a great time selecting my Fashion Icons at H&M. I love the mix of urban pieces like bombers and hoodies with tailored shirts and blazers. Every piece is both effortless and fresh, which is just how menswear should be,’ he said in a release.
‘The Weeknd’s taste and style perfectly fits the menswear mood of the season at H&M. He has such a great eye for the little details that matter, and for mixing together updated men’s classics for the perfect tailored streetwear look,’ said Andreas Löwenstam, H&M’s men’s head of design.
The items include a bomber jacket, tailored pants, loose T-shirts, hoodies, a motorcycle jacket, blazer, double-breasted coat, mandarin-collar cotton shirts, and a zip-up work shirt. Colours include black, beige and olive.—Nathalia Archila, with Lucire staff
