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October 17, 2014

Mindfood Style launches Monday in New Zealand

Lucire staff/9.36

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As Lucire celebrates its 17th anniversary on October 20, another New Zealand name will launch a fashion title. Mindfood Style is set to challenge offerings from large groups such as Germany’s Bauer (Fashion Quarterly) and others.
   Mindfood Style will appear on newsstands with a 350 pp. inaugural issue. Issue one will feature a 36 pp. spring–summer 2015 runway report pull-out. Rose McIver (The Lovely Bones) is its first cover girl.
   The masthead adopts a familiar design theme for fashion titles, with a modern typeface, but with the first three letters in Style subtly merging into each other. Bauer Bodoni appears on the cover as Mindfood Style’s serif family choice. The overall effect is tasteful and minimalist, with Mindfood Style eschewing the messy, multiple headlines of other titles in this sector.
   The magazine will publish twice a year, with spring–summer and autumn–winter numbers, and will have its own website at the mindfood.com domain. There will be further support on Facebook, Instagram and Pinterest, and a weekly newsletter.

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October 10, 2014

The quality of Kare: German furniture brand has VIP München flagship opening

Lucire staff/11.39

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Andreas Rentz/Getty Images

Kare, the German furniture brand, opened its flagship store in München, on the Drygalski-Allee, on Thursday.
   Kare Kraftwerk’s founders, Jürgen Reiter and Peter Schönhofen, invited Bonnie Tyler as guest of honour to perform at the store, which is housed in a 1960s power station.
   The new store has a display area of 10,000 m² over five floors, and will be home to cultural and artistic events as well as the Kraftwerk Kitchen, to show off specially prepared food.
   Eight hundred guests turned up, including Lorenzo al Dino (who DJed at the event), Alexandra Polzin, Gerhard Leinauer, Michael Käfer, Michael F. Schottenhammel, Marisa Burger, Thomas Peter Friedl, Andrea Kempter, Simone Ballack, Willi Gabalier, Baron Albrecht von Weech, Dieter Hochreiter, Papis Loveday, Veronika von Quast, Doreen Dietel, Kai Stuht, Peter Fraas, Helmut Käs, Peter Reisenthel, and Prof Jan Armgardt.
   Kare also had dancers and a tape artist among the performers.
   The company already has 70 shops in 40 countries.















Andreas Rentz/Getty Images

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Filed under: design, living, Lucire
September 30, 2014

H&M to launch Design Award winner Eddy Anemian’s capsule collection on October 23

Lucire staff/13.05

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Hennes & Mauritz has shown the capsule collection created by la Cambre fashion graduate and winner of the H&M Design Award, Eddy Anemian (left), ahead of its on-sale date of October 23.
   Anemian worked with the H&M design team and was impressed at how faithfully his work was translated into reality, including his ‘couture cutting and sewing techniques.’
   Anemian’s winning H&M Design Award collection was inspired by Tilda Swinton’s character in I Am Love and the neoclassical French painter Jean-Auguste-Dominique Ingres. He cut floral upholstery fabric into strips, then reconstructed them.
   The H&M capsule collection takes the same idea, and can be seen in a blue floral jacket with strips spreading out from the neckline, then curve back in over the hips, while a yellow floral skirt is constructed from vertical strips. Other items highlighted by the label include a white skirt with ruffles replicating marble patterns, and a white jumpsuit with floral sleeves.
   Anemian hopes to start his own label in the future. His collection will be available on- and offline at selected stores.




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September 3, 2014

Sponsored video: La Redoute wants you to convey the language of love

Lucire staff/11.10

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A Lucire special promotion

The French way of life has always seemed more appealing to Britons. Publicis took this tack in introducing us to Nicole and Papa for the Renault Clio over 20 years ago, with sunny imagery and a sense of joie de vivre. It goes beyond “the grass is greener”, and it’s that Frenchness that retailer La Redoute has taken for its latest campaign.
   It’s not sunny scenery this time, but the French language, which, to most Anglophone ears sounds more appealing. Maybe it’s the way the French have marketed themselves as romantics, and that the ideal language of love is theirs. And with Mr La Redoute (or is Monsieur?), the Francophone character in its latest spot played by Florent Thevenot, things certainly sound smooth.
   Britons are arguably more reserved, partly for cultural reasons and the notion of the “stiff upper lip”, and La Redoute believes the French can help us lighten up and express ourselves.
   In fact, we seem to need Valentine’s Day, birthdays or Christmas to show people we love them—in fact, 22 per cent of people in the UK haven’t said ‘I love you’ in over a year, and only 30 per cent say it daily—but 82 per cent of us wish to hear it. Eighty-three per cent of Brits believe that ‘I love you’ sounds better in a Continental tongue, with 20 per cent preferring to hear it in French. Fifty-five per cent of women admit they have a penchant for French poetry.
   While the spot won’t be lost on Francophones, Mr La Redoute tells unsuspecting Brits charming words of endearment—and without spoiling it, let’s say the participants are not only impressed by the language of love, but he has one more surprise left up his sleeve.
   La Redoute continues to sell French style—its fashion website is number one in fashion and homewares in its home country, and has partnerships with Viktor & Rolf, Jean-Paul Gaultier, Jenzo, Paco Robanne, Yves Saint-Laurent, Isabel Marant and others.
   And it wants to encourage readers to get their messages of love out there, too. Share it with the #languageoflove hashtag on Twitter and Facebook, and get some extra tips from Mr La Redoute via the website.


Post sponsored by La Redoute




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Filed under: culture, fashion, London, TV
August 20, 2014

Lindex will open London store for spring 2015

Lucire staff/13.45

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Above An image from Lindex’s autumn 2014 campaign.

Lindex, the Swedish brand now part of the Finnish Stockmann group, will open a store in London in spring 2015.
   The company has been gradually raising its profile over the last few years, including hiring actress Penélope Cruz to model one of its collections.
   This latest move sees Lindex open at Westfield Stratford City, along with a UK distribution centre. UK customers can already purchase online at lindex.com.
   The store promises to reflect Lindex’s Scandinavian heritage with its décor and service.
   ‘This is a great day in our history. We have longed to offer our affordable and inspiring fashion in an exciting city like London, one of the world’s most attractive shopping destinations,’ said Lindex CEO Ingvar Larsson in a release.
   Lindex notes that London has more global fashion brands than any other city.

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Filed under: fashion, London, Lucire, Sweden
August 12, 2014

H&M collaborates with Kate Mara and Johnny Wujek on New York stores’ windows

Lucire staff/15.12

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Hennes & Mauritz

Hennes & Mauritz, with its flagship Fifth Avenue store open in New York alongside other locations in the city, is collaborating with actress Kate Mara (Fantastic Four) and stylist Johnny Wujek to kick off Fashion Week there.
   Mara and Wujek will curate windows in nine H&M New York stores, and introduce their picks in select stores in the US, as well as online.
   On September 4, they will meet fashion students at the Fifth Avenue store for a panel discussion, as the first event of Fashion Week. It also marks the launch of the H&M Studio range for autumn–winter 2014–15.
   The pair are close friends and H&M says the windows will reflect their personalities: Mara with a chic, approachable sensibility, and Wujek with bold and quirky styles.
   Their inspiration has come from black-and-white photography of New York’s cityscape, and its light projections, bridges and building windows.
   ‘It was a no-brainer for us to work together on this as we both have a true appreciation for accessible high fashion and our favorite city of New York,’ said Mara in a release.
   Wujek added, ‘Immediately I said yes to work on this incredibly creative project with H&M and Kate. H&M is a pioneer in the field of fashion and being asked to creative-direct their store windows for the opening of New York Fashion Week was my Mannequin dream come true—one of my favourite movies growing up. I can’t wait for people to walk by and see the beauty we make in the H&M windows.’




Hennes & Mauritz

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August 4, 2014

The Body Shop has the perfect beauty suite in the era of the selfie

Lucire staff/9.49

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In the era of the selfie, the Body Shop has responded. Not only has the word entered the lexicon, there’ll even be a Pygmalion-based TV show starring Karen Gillan and John Cho bearing that name. We’ve even seen cellphone manufacturers no longer refer to a reverse camera, but a selfie camera, on their new models.
   Available today in New Zealand is the All-in-One Instablur, a five-action perfector to hide skin blemishes—the Body Shop says one can say goodbye to filters.
   Instablur, available in a universal shade, has spherical powders with moisturizing vitamin E that helps smooth pores and hides blemishes.
   The Body Shop has also released the Smoky 2-in-1 Gel Liner (NZ$25) to intensify brows, using Community Fair Trade oils and ultra-dark pigments; a new eye colour in the Colour Crush range (NZ$21·50) with new shades (our picks are Champagne Kiss, the special-edition Gorgeous Gold and Golden Cinnamon as the in-trend ones, but look out for the special-edition Sunshine Love as well); a new red shade for its lip and cheek stain (NZ$25·25)—it’s particularly striking, again staying right on the beauty trends; and the Colour Crush Shine lip colour (NZ$27·75), formerly Colourglide Shine, again using Community Fair Trade oils to moisturize your lips.


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August 3, 2014

A full day in Bangkok for Miss Universe New Zealand 2014’s top 25 finalists

Lucire staff/5.33

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Alan Raga

The second day of the finalists’ retreat for Miss Universe New Zealand 2014, and the first full day in Thailand, was packed with activities for the top 25 around Bangkok.
   Most went for a morning visit to the Grand Palace and Wat Phra Kaew, the temple of the Emerald Buddha, while photographer Alan Raga began the swimwear shoots for three remaining contestants, with swimwear from Surface Too Deep and Honey & Co.
   Lunch was served at Bangkok’s Queen Sirikit National Convention Centre, while a further three had their shoots done in the afternoon.
   The contestants were subject to immense media coverage, continuing to highlight what the Thai ambassador to New Zealand, HE Noppadon Theppitak, sees as contributing positively to the diplomacy between the two countries.
   A packed evening was lined up for all 25 at Asiatique, the Riverfront, an open-air mall featuring a night bazaar and, currently, Muay Thai Live—the Legend Lives, a show performed at the state-of-the-art theatre at the venue nightly except Sunday. It chronicles the history of Thai kickboxing over the last three centuries.
   The Miss Universe New Zealand 2014 grand final takes place at Sky City Theatre, Auckland, on September 18. The public will have a hand in deciding the winner, through text voting and through the electronic i-vote. See nextmissnz.com/top25.shtml for voting details. Further updates of the competition are on the Miss Universe New Zealand Facebook and Instagram, with hashtags #missuniversenz and #munz14.




Alan Raga


Muay Thai Live

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