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September 3, 2014

Sponsored video: La Redoute wants you to convey the language of love

Lucire staff/11.10

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A Lucire special promotion

The French way of life has always seemed more appealing to Britons. Publicis took this tack in introducing us to Nicole and Papa for the Renault Clio over 20 years ago, with sunny imagery and a sense of joie de vivre. It goes beyond “the grass is greener”, and it’s that Frenchness that retailer La Redoute has taken for its latest campaign.
   It’s not sunny scenery this time, but the French language, which, to most Anglophone ears sounds more appealing. Maybe it’s the way the French have marketed themselves as romantics, and that the ideal language of love is theirs. And with Mr La Redoute (or is Monsieur?), the Francophone character in its latest spot played by Florent Thevenot, things certainly sound smooth.
   Britons are arguably more reserved, partly for cultural reasons and the notion of the “stiff upper lip”, and La Redoute believes the French can help us lighten up and express ourselves.
   In fact, we seem to need Valentine’s Day, birthdays or Christmas to show people we love them—in fact, 22 per cent of people in the UK haven’t said ‘I love you’ in over a year, and only 30 per cent say it daily—but 82 per cent of us wish to hear it. Eighty-three per cent of Brits believe that ‘I love you’ sounds better in a Continental tongue, with 20 per cent preferring to hear it in French. Fifty-five per cent of women admit they have a penchant for French poetry.
   While the spot won’t be lost on Francophones, Mr La Redoute tells unsuspecting Brits charming words of endearment—and without spoiling it, let’s say the participants are not only impressed by the language of love, but he has one more surprise left up his sleeve.
   La Redoute continues to sell French style—its fashion website is number one in fashion and homewares in its home country, and has partnerships with Viktor & Rolf, Jean-Paul Gaultier, Jenzo, Paco Robanne, Yves Saint-Laurent, Isabel Marant and others.
   And it wants to encourage readers to get their messages of love out there, too. Share it with the #languageoflove hashtag on Twitter and Facebook, and get some extra tips from Mr La Redoute via the website.


Post sponsored by La Redoute




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Filed under: culture, fashion, London, TV
August 20, 2014

Lindex will open London store for spring 2015

Lucire staff/13.45

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Above An image from Lindex’s autumn 2014 campaign.

Lindex, the Swedish brand now part of the Finnish Stockmann group, will open a store in London in spring 2015.
   The company has been gradually raising its profile over the last few years, including hiring actress Penélope Cruz to model one of its collections.
   This latest move sees Lindex open at Westfield Stratford City, along with a UK distribution centre. UK customers can already purchase online at lindex.com.
   The store promises to reflect Lindex’s Scandinavian heritage with its décor and service.
   ‘This is a great day in our history. We have longed to offer our affordable and inspiring fashion in an exciting city like London, one of the world’s most attractive shopping destinations,’ said Lindex CEO Ingvar Larsson in a release.
   Lindex notes that London has more global fashion brands than any other city.

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Filed under: fashion, London, Lucire, Sweden
August 12, 2014

H&M collaborates with Kate Mara and Johnny Wujek on New York stores’ windows

Lucire staff/15.12

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Hennes & Mauritz

Hennes & Mauritz, with its flagship Fifth Avenue store open in New York alongside other locations in the city, is collaborating with actress Kate Mara (Fantastic Four) and stylist Johnny Wujek to kick off Fashion Week there.
   Mara and Wujek will curate windows in nine H&M New York stores, and introduce their picks in select stores in the US, as well as online.
   On September 4, they will meet fashion students at the Fifth Avenue store for a panel discussion, as the first event of Fashion Week. It also marks the launch of the H&M Studio range for autumn–winter 2014–15.
   The pair are close friends and H&M says the windows will reflect their personalities: Mara with a chic, approachable sensibility, and Wujek with bold and quirky styles.
   Their inspiration has come from black-and-white photography of New York’s cityscape, and its light projections, bridges and building windows.
   ‘It was a no-brainer for us to work together on this as we both have a true appreciation for accessible high fashion and our favorite city of New York,’ said Mara in a release.
   Wujek added, ‘Immediately I said yes to work on this incredibly creative project with H&M and Kate. H&M is a pioneer in the field of fashion and being asked to creative-direct their store windows for the opening of New York Fashion Week was my Mannequin dream come true—one of my favourite movies growing up. I can’t wait for people to walk by and see the beauty we make in the H&M windows.’




Hennes & Mauritz

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August 4, 2014

The Body Shop has the perfect beauty suite in the era of the selfie

Lucire staff/9.49

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In the era of the selfie, the Body Shop has responded. Not only has the word entered the lexicon, there’ll even be a Pygmalion-based TV show starring Karen Gillan and John Cho bearing that name. We’ve even seen cellphone manufacturers no longer refer to a reverse camera, but a selfie camera, on their new models.
   Available today in New Zealand is the All-in-One Instablur, a five-action perfector to hide skin blemishes—the Body Shop says one can say goodbye to filters.
   Instablur, available in a universal shade, has spherical powders with moisturizing vitamin E that helps smooth pores and hides blemishes.
   The Body Shop has also released the Smoky 2-in-1 Gel Liner (NZ$25) to intensify brows, using Community Fair Trade oils and ultra-dark pigments; a new eye colour in the Colour Crush range (NZ$21·50) with new shades (our picks are Champagne Kiss, the special-edition Gorgeous Gold and Golden Cinnamon as the in-trend ones, but look out for the special-edition Sunshine Love as well); a new red shade for its lip and cheek stain (NZ$25·25)—it’s particularly striking, again staying right on the beauty trends; and the Colour Crush Shine lip colour (NZ$27·75), formerly Colourglide Shine, again using Community Fair Trade oils to moisturize your lips.


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August 3, 2014

A full day in Bangkok for Miss Universe New Zealand 2014’s top 25 finalists

Lucire staff/5.33

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Alan Raga

The second day of the finalists’ retreat for Miss Universe New Zealand 2014, and the first full day in Thailand, was packed with activities for the top 25 around Bangkok.
   Most went for a morning visit to the Grand Palace and Wat Phra Kaew, the temple of the Emerald Buddha, while photographer Alan Raga began the swimwear shoots for three remaining contestants, with swimwear from Surface Too Deep and Honey & Co.
   Lunch was served at Bangkok’s Queen Sirikit National Convention Centre, while a further three had their shoots done in the afternoon.
   The contestants were subject to immense media coverage, continuing to highlight what the Thai ambassador to New Zealand, HE Noppadon Theppitak, sees as contributing positively to the diplomacy between the two countries.
   A packed evening was lined up for all 25 at Asiatique, the Riverfront, an open-air mall featuring a night bazaar and, currently, Muay Thai Live—the Legend Lives, a show performed at the state-of-the-art theatre at the venue nightly except Sunday. It chronicles the history of Thai kickboxing over the last three centuries.
   The Miss Universe New Zealand 2014 grand final takes place at Sky City Theatre, Auckland, on September 18. The public will have a hand in deciding the winner, through text voting and through the electronic i-vote. See nextmissnz.com/top25.shtml for voting details. Further updates of the competition are on the Miss Universe New Zealand Facebook and Instagram, with hashtags #missuniversenz and #munz14.




Alan Raga


Muay Thai Live

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July 31, 2014

Audi releases A3 Sportback E-tron, its first plug-in hybrid

Lucire staff/15.11

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Audi, Volkswagen’s premium brand, has launched a plug-in hybrid for the European market, based on the A3 Sportback.
   The Audi A3 Sportback E-tron will be sold through 410 dealers in Europe, including 105 in Germany. The German retail price is €37,900. A leasing plan sees the A3 at €319 for a 36-month term. First deliveries will take place this winter.
   The vehicle has an 8·8 kWh lithium–ion battery pack for its electric motor with a range of 50 km, but combined with its 1·4-litre petrol engine, it can manage 900 km. The combined power output is a claimed 150 kW (204 PS), with fuel consumption at 1·5 l/100 km (188 mpg Imperial) and carbon dioxide emissions at 35 g/km.
   The A3 Sportback E-tron’s battery is under the rear seats, allowing maximum cargo space, while the car weighs in at a reasonable 1,580 kg.
   Early reports indicate a seamless switch between electric and petrol modes, but some noticeable road noise from the standard tyres and the quiet electric motor.
   Audi plans for every E-tron dealer in future to have a charging station for customers, who can use it even after purchase. For the German market, Audi will offer an installation service where a technician checks the electrics at a customer’s home, makes the necessary adjustments, and installs the charging dock, for charging the car safely.
   Customers can even opt for what the company calls ‘Audi Energy’, essentially electricity generated from hydroelectric sources in Germany, Austria and Switzerland.
   Wayne Griffiths, Audi’s head of sales in Germany, says there is high interest among dealers and customers for the new model: ‘The combination of efficient drive technology and a sustainable energy source is really what the market is looking for.’

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July 28, 2014

Sponsored video: getting real people behind L’Oréal Paris’s Elvive Fibrology

Lucire staff/12.19

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A Lucire special promotion

We are used to seeing L’Oréal Paris have the world’s most glamorous models and celebrities appear in their advertisements, so it makes a nice change when everyday people are asked to appear—as they do in its latest Elvive Fibrology thickening hair care promotion.
   Between January 22 and April 24, 2014, Boots UK, looking at its online and offline purchases, says one item from the Fibrology range is sold every 12 second on average, making it one of L’Oréal’s most popular lines.
   Having real people makes the advertisement more easily related, and L’Oréal builds on the initial promotion by having each woman in the ad—Zoë, Sarah, Priya, Jade and Lucy—elaborate even further on their favourite Fibrology hair care product.
   For Zoé, it’s the Thickness Booster serum; Sarah says she can feel the Fibrology shampoo ‘expanding’; Priya favours the Double Serum; Jade likes the Fibrology Thickness Booster; and Lucy names the conditioner.
   Each woman gives her tips on using the product and reveals her one secret based on her use of Fibrology.
   Their Q&As are made complete by their sharing thoughts on how their L’Oréal Paris TV shoot went—where they were treated just as one might see Eva Longoria, Cheryl Cole, Aishwarya Rai or Araya A. Hargate pampered on set.
   Each was auditioned beginning with a casual casting session, while the day of filming saw the women choose from a variety of outfits. Zoë says, ‘More importantly, my hair has never looked better!’ It does seem that the enjoyment they’re having in L’Oréal Paris’s promotional video below is genuine—and, after all, they are worth it.



Post sponsored by L’Oréal Paris

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Filed under: beauty, hair, London, modelling, Paris
July 22, 2014

Bare Necessities retails Dita von Teese’s lingerie line in the US

Lucire staff/12.29

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For US customers, Dita von Teese’s lingerie line is now available through Bare Necessities, the largest online retailer of branded and designer intimate apparel.
   Von Teese’s lingerie, which retails in other countries (under the Von Follies brand in some), is known for fitting virtually every body type, for those who love the burlesque star’s sense of fashion.
   Bare Necessities says that that it stocks full-figured and fuller busted sizes up to an E cup, and will carry the collections Madame X, Man Catcher, Sheer Witchery, and Star Lift.
   There is also exclusive video content at the Bare Necessities website. The company also has certified bra experts who can assist customers via telephone on 1 877 728-9272, from Monday to Friday, 8.30 a.m. to 5.30 p.m. ET.

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Filed under: celebrity, fashion, Lucire
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