Online retailer Swimsuitsforall, which specializes in superior, well fitting swimwear for curvy women, has launched its summer campaign, hashtagged #MySwimBody.
Modelled by Sports Illustrated 2016 Swimsuit Issue cover girl Ashley Graham, activist and model Philomena Kwao, 56-year-old silver fox Nicola Griffin, photographer and mother Jessica Lavoie, and professional athlete and Olympian Amanda Bingson, the campaign kicks off with a video, designed to make women feel empowered, removing the dread many feel when shopping for swimwear.
Swimsuitsforall wants to encourage women to share a photo of themselves on social media with the #MySwimBody hashtag, proudly showing off their curves, challenge a friend to do the sameâ€”with the aim of having 10,000 women take up the cause, regardless of their shape, age or size.
Graham said in a release, ‘I love bikini season, and I hope the #MySwimBody movement helps every woman feel confident and sexy this summer. I’ll be sharing selfies of my swim body all season long and hope that women across the country feel inspired to do the same.
â€˜Beauty is beyond size, and we are calling on women everywhere to embrace their curves, especially at the beach or by the pool.’
â€˜This is the summer of #MySwimBody, when we are encouraging all women to let go of their inhibitions and lose the cover up at the beach,’ said Moshe Laniado, CEO and president of Swimsuitsforall. ‘Swimsuitsforall celebrates all different body types and we’re so proud to once again be leading a movement that inspires women everywhere to feel confident and comfortable in a swimsuit this summer.’
Above: Winners of the two grand jury prizes at HyÃ¨res: Vendula Knopova for photography and Wataru Tominaga for fashion.
The 31e Festival International de Mode et de Photographie Ã HyÃ¨res was held from April 21 to 25 at the Villa Noailles, with exhibitions running from April 28 through to May 22.
The Festival was chaired by Paco Rabanne artistic director Julien Dossena for fashion, and Americanâ€“French photographer William Klein for photography.
Founder Jean-Pierre Blanc says, ‘Here we launch a competition, people take part. It’s demanding, it costs money, it takes a lot of energy and people want to come. They want to come more and more. That is what makes it such high quality, as first and foremost we take gifted, interested and interesting people.
â€˜It’s pretty impressive to see these young people evolving in such a tough world. We think we’ve grown up in a tough world, but for them it’s even harder, and despite it they are energetic, they are happy, they adore colour. I just love this genration.
â€˜Fashion has to be connected with life, and I hope the HyÃ¨res festival is. People say it is anyway, and honestly that is the most rewarding thing for me to hear, and the biggest compliment you could give me.’
One of the contestants in the photography section, AnaÃ¯s Boileau, says they could spend as much time with the jurors, including Klein, as they liked, even up to an hour.
Dossena says, ‘It’s great to be able to actually select and rank candidates that I believe in for different reasons.’
The Grand Jury Prize was awarded this year to Wataru Tominaga for the fashion section, for his colourful menswear collection.
Tominaga says he has been interested in colour in fashion from the 1960s and 1970s. ‘Young people did not care whether it’s women’s or men’s, they make [their own] styles.’
Vendula Knopova won the photography prize.
The swimwear designer Panos Papadopoulos, whose Panos Emporio label celebrates its 30th anniversary this year, is breaking new ground once again, this time in relation to men’s swimwear.
Panos Emporio, which is known in many countries for giving women the perfect fit, addresses the needs of the modern man, with a new design, Meander.
The launch today at NK in Stockholm is one which Panos Emporio has put a great deal of energy into: the new design is set to do for men’s swimwear what Panos’s earlier design, the highly adaptable Paillot, did for women’s swimwear in its markets.
However, Meander is set to reach more than Panos Emporio’s traditional markets in the Nordic countries and Thailand, and there has already been interest from beyond these nations.
Again it was Panos’s own sociological backgroundâ€”it is the area he formally trained inâ€”that kicked in, allowing him to observe something other designers missed. He also credits his Greek backgroundâ€”he was born in Greece before emigrating to Sweden in the 1980sâ€”and notes that the ancient Greeks had records of early swimwear.
He observed a few trends: the long trunks in men’s swimwear as surf fashion began influencing the genre in the 1990s, yet such styles restricted men’s movement in sports and swimming. Anatomically, Panos notes that men found current swimming trunks to be uncomfortable. There was an unhygienic trend also emerging, with some men preferring to swim with their underwear on, while there were more beaches banning the practice of men swimming in their underwear in lieu of proper swimming shorts.
Finally, and perhaps most critically, men were rolling up the legs of their swimming trunks, for either movement, practicality, fashion or more complete tanningâ€”he saw not only everyday men do this, but Giorgio Armani, and footballers Ronaldo, Lionel Messi, and Zlatan IbrahimoviÄ‡.
Meander addresses all these needs with a number of features. For starters, wearers can roll up the legs on the Meander design, and fasten them. Inside, there’s a mesh lined inner brief that’s extra soft and comfortable, so there are no more anatomic issues. Finally, the fabric is quick-dry.
Panos has improved the design to make it more stylish, and the resulting first style for Meander recalls his Greek heritage.
â€˜Meander is a revolution, giving freedom for men to decide for themselves how their swimming shorts should fit them. They’re suitable for showing off well trained thighs, and those who want to avoid zebra stripes [when they tan]. Who wants to walk around with different shades on their thighs?’ he notes.
The Duke and Duchess of Cambridge headed to Paro Taktshang, Bhutan, on the second day of their royal visit to the kingdom. They had flown in from India on Thursday.
Paro Taktshang, also known as the Tiger’s Nest monastery, is located on a cliff face, 3,000 m above sea level. The royal couple walked 900 m to the revered site, taking three hours to reach the monastery, built in 1692.
The Duchess wore a Jaeger white blouse, Really Wild khaki leather waistcoat, khaki Zara jeans, and her 10-year-old, calf-length Penelope Chilvers boots.
â€˜It was quite tough on the way up,’ noted Prince William. The Duchess said that it was a ‘great way to burn off the curry.’
The Prince’s father, the Prince of Wales, half-completed the hike in 1998.
In the evening, they attended a reception for British nationals and people with close ties to the UK that evening. The Duchess wore a red gown with a poppy print by Beulah, from its springâ€“summer 2015 collection. The poppy is Bhutan’s national symbol.