Ellen DeGeneres has launched her own range of eyewear in collaboration with Modo, a contemporary lifestyle brand.
The eyewear range features both sunwear and optical collections. With a mix of seriousness and fun, DeGeneres’s personality and vision is showcased through the variation of designed lenses in a mix of colours and shapes.
With a passion for interior design, architecture and fashion, DeGeneres brings her unique vision to this beautifully designed, high-quality collection.
â€˜I am excited to partner with Modo on my new collection of ED eyewear,’ said DeGeneres. ‘We have regular opticals and sunglasses in some amazing designs that will have you shouting, “I wear, you wear, we all wear ED eyewear!”‘
Sunwear styles are available at US$155 at EDbyEllen.com as well as Eyefly.com, in 17 styles in stainless steel or acetate. The optical collection will be available for purchase in September at additional retailers.
â€˜We are thrilled about the launch of ED Ellen DeGeneres eyewear on EDbyEllen.com,’ said Alessandro Lanaro, CEO of Modo. ‘Modo appreciates this partnership with Ellen and the ED team, and we look forward to this collaboration.’â€”Bhavana Bhim
Above: Karen Walker Eyewear’s Cosmonaut style (NZ$409), part of its limited-edition Superstars releases for 2016.
Karen Walker Eyewear has just released its campaign imagery for its limited-edition Superstars range.
The campaign has been photographed and art-directed by Walker’s husband, Mikhail Gherman.
An additional video, called Karen Walker Dancing Heads, featuring choreographerâ€“rapper Parris Goebel, has also been released, a collaboration between Goebel, Walker and videographer Barnaby Roper.
The brand releases a limited-edition Superstars line each year, which takes its most famous styles and re-releases them with new colours.
The Superstars line for 2016 comprise favourites Harvest and Super Duper, with new shapes dubbed One Orbit, Moon Disco, Cosmonaut and Star Sailor.
The company says this year’s range has ‘astronaut-inspired colourways’, with classic black, Crazy Tort (Karen Walker Eyewear’s popular tortoiseshell style), and yellow and rose-gold mirror with metal detail.
Superstars is available from Liberty in the UK (from May 5), Barney’s (from May 16), Karen Walker stores (from May 23) and other global partners (from June 1).
Above, from top: Super Duper, in gold (NZ$349). Harvest (NZ$349). Moon Disco (NZ$349). One Orbit (NZ$369). The remaining three photographs are of the Star Sailor style (NZ$409).
Online retailer Swimsuitsforall, which specializes in superior, well fitting swimwear for curvy women, has launched its summer campaign, hashtagged #MySwimBody.
Modelled by Sports Illustrated 2016 Swimsuit Issue cover girl Ashley Graham, activist and model Philomena Kwao, 56-year-old silver fox Nicola Griffin, photographer and mother Jessica Lavoie, and professional athlete and Olympian Amanda Bingson, the campaign kicks off with a video, designed to make women feel empowered, removing the dread many feel when shopping for swimwear.
Swimsuitsforall wants to encourage women to share a photo of themselves on social media with the #MySwimBody hashtag, proudly showing off their curves, challenge a friend to do the sameâ€”with the aim of having 10,000 women take up the cause, regardless of their shape, age or size.
Graham said in a release, ‘I love bikini season, and I hope the #MySwimBody movement helps every woman feel confident and sexy this summer. I’ll be sharing selfies of my swim body all season long and hope that women across the country feel inspired to do the same.
â€˜Beauty is beyond size, and we are calling on women everywhere to embrace their curves, especially at the beach or by the pool.’
â€˜This is the summer of #MySwimBody, when we are encouraging all women to let go of their inhibitions and lose the cover up at the beach,’ said Moshe Laniado, CEO and president of Swimsuitsforall. ‘Swimsuitsforall celebrates all different body types and we’re so proud to once again be leading a movement that inspires women everywhere to feel confident and comfortable in a swimsuit this summer.’