Luisa Via Roma, styled LuisaViaRoma, is a familiar sight to the fashion scene: it’s one of the biggest international concept stores in Firenze and its history goes back to 1930.
With Bugatti having extended its brand into lifestyle, using founder Ettore Bugatti’s name for its collection, Luisa Via Roma is an ideal partner for the company. The two announced their collaboration at the Bridge of Love installation on the Arno during Pitti Uomo 90 on Tuesday. The Ettore Bugatti Lifestyle Collection will be available from the Luisa Via Roma physical store in Firenze and its website. A classic Bugatti Type 51 racing car from the 1930s was there at the launch.
Luisa Via Roma will be the first place in Italy which will retail the clothing and accessories’ ranges from the collection, beginning with the autumnâ€“winter 2016â€“17 collection.
The launch of the collaboration, entitled Underwater Love, saw VIPs including Bugatti brand manager Massimiliano Ferrari, Paolo Lao, Petite Meller, Grace Chatto of Clean Bandit, Diego Rizzi, Bugatti marketing and communications’ Elke Palmaers, Bugatti creative director Daniele Andretta, Mauro Bucco, Marlen Lissek, Marco Cartasegna, Filippo Cirulli, Federico Oggioni and Luisa Panconesi, Marco Tolentino, Leonida Ferrarese, and Cecilia Capriotti.
Cartier has again sponsored the Queen’s Cup Final, where Dubai played La Indiana at the Guards Polo Club in Egham. Cartier has sponsored polo events for 32 years, beginning in 1984 with the International Day at Windsor Great Park at Guards Polo Club. After 28 years, the company decided to sponsor the Queen’s Cup.
Dubai was victorious at the match, which saw VIPs including Millie Mackintosh, Stefanie Powers, Beatrix Ong and Fabrizio Zappterra, Anton Mosimann, Philipp Mosimann, Mark Mosimann, Anton Rupert Jr and Tatiana Mountbatten, Arizona Muse, Carine Feniou and Laurent Feniou, Charlie Brooks, ChloĂ« Delevingne, Edward Grant, Clementine Nicholson, James Troughton, Carlo Carello, Natasha Rufus Isaacs, Melissa Mills, Saskia Winbergh and Gunnar Winbergh, Patricia Haimes, Dean Piper, Hugo Heathcote, Malcolm Borwick, Simon Marquis, Earl of Woolton and Countess Woolton, Count Riccardo Lanza, Lady Philippa Cadogan, Melissa Mills, Francesca Schwarzenbach-Mulhall, Urs Ernst Schwarzenbach, Sofia Blunt, Taylor Manuela Londono, Lord Rothermere, Pierre Denis and Pia Denis, Sarah Stancliffe, Melanie Vere Nicoll, Lord March and Lady March, Lorraine Candy, Lord Wrottesley and Lady Wrottesley, Olivia Hunt, Marina Fogle, Lydia Forte, Lily Donaldson, Sienna Miller, Phoebe Hitchcox, John Hitchcox, Amber Atherton, James Blunt, Jamie Richards and Lavinia Brennan, Linda Reid, Jo Miller, Phoebe Vela, Johann Rupert, Lady Kitty Spencer, Katherine Baxter, Belinda delucy McKeeve, Kelly Theo, John Rendall, Katherine Baxter, Alexandra Edwards, Sacha Forbes, Amanda Sheppard, Rupert Finch, Nicholas Foulkes, Pierre Lagrange, Nina Suess, Tamara Kalinic, Pattie Boyd, Rod Weston, Tori Cook, Amber Venz Box, Drummond Money-Coutts and Sophia Money-Coutts, Ed Taylor, Gillian de Bono, Greta Morrison, Hanneli Rupert, Heida Reed and Sam Ritzenberg, Hugo Taylor, Jake Parkinson-Smith, Amanda Sheppard, Samira Parkinson-Smith, Manuela Londono, Felix Cooper, Jilly Cooper, Geoffrey Kent, Mark Vestey, and Rosie Vestey.