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Behind the scenes with David Beckham and Georgia May Jagger’s shoots for H&M

NEWS  by Lucire staff/January 12, 2013/2.32

Hennes & Mauritz

Hennes & Mauritz (H&M) has released behind-the-scenes images of upcoming campaigns featuring David Beckham and Georgia May Jagger.
   Beckham, who has a underwear range with the Swedish retail giant called David Beckham Bodywear at H&M, features in the new campaign directed by filmmaker Guy Ritchie and filmed in Beverly Hills.
   The footballer appears as an action hero—clad only in his boxers—in the latest campaign. In the H&M release, Ritchie says, ‘David is the perfect leading man. For me, this felt like more than a campaign—it was like directing a short film.’
   The spring 2013 line has dark navy blues, reds and utility greens, says H&M.
   The campaign breaks on February 6.
   Georgia May Jagger, meanwhile, appears in H&M’s Rock ’n’ Roll Mansion collection from February. The campaign has been shot in a luxury rock mansion and, in one of the behind-the-scenes shots, poses with a guitar.
   The 20-year-old model is already the face of Sunglass Hut and the Just Cavalli fragrance, and is an established model, following in her mother, Jerry Hall’s, footsteps.
   â€˜The collection boasts edgy biker jackets and tie-dye jeans, mixed bouclé jackets and belted shift dresses reminiscent of staples for music and fashion aficionados,’ says H&M.
   Jagger says that music influences fashion, perhaps recognizing her father Mick Jagger’s impact: ‘Music creates a certain mood and then people dress accordingly. I think it’s all quite closely intertwined.’

Hennes & Mauritz

Romeo Beckham, son of David and Victoria, steals the show in Burberry’s spring ’13 campaign

NEWS  by Lucire staff/January 5, 2013/3.10


Romeo Beckham steals the show in Burberry’s spring–summer 2013 campaign, shot by Mario Testino and directed by Christopher Bailey. The campaign also stars Cara Delevingne, Edie Campbell, Max Rendell, Charlie France, Charlotte Wiggins, and Alex Dunstan.
   In a preview of the campaign released on Thursday, the 10-year-old pulls off various Burberry items with ease, including the classic trench coat. He appears to be a natural before the camera.
   Bailey said the son of David and Victoria Beckham ‘was a joy to work with and really stole the show. This season’s campaign lights up with the infectious energy of an amazing young cast of old and new Burberry family.
   â€˜We had such fun shooting the campaign and I think that comes through in the images, which really reflect the upbeat spirit of the collection.’
   Romeo is the Beckhams’ second child. Older brother, Brooklyn, is three years older, younger brother Cruz three years younger. His sister Harper is one.
   While Burberry is Romeo Beckham’s first modelling gig, he has been involved in fashion before. A British tabloid reported that at age eight, he signed a deal to design children’s sunglasses, with the line called RB.

Miss France 2013, Marine Lorphelin, Jean Shrimpton film, and Whitney Houston’s passing are our top articles for 2012

NEWS  by Lucire staff/December 30, 2012/23.38

Wordpress has summarized the year of this news section, and told us something we know already: that our story on Marine Lorphelin being crowned Miss France 2013 was the biggest of the year. This also correlates with our Facebook fan page numbers.
   It also put France as one of the top countries accessing Lucire during December, though the United States remains number-one for our entire website. New Zealand, the UK and Australia were consistently in the top five each month.
   Last year, we did some quick arithmetic on the interest in Miss France versus its rival pageant, Miss Prestige National. In 2010, the ratio of readers for our Miss France story versus our Miss Nationale one was 2·7: that means, of Lucire readers, nearly three times as many were interested in Miss France than Miss Nationale. Last year, the ratio rose to 8·6. This year, however, the ratio is at 35·6 for Miss France versus Miss Prestige National—not great news for Geneviève de Fontenay and her committee, though if their online viewing numbers are healthy, then their sponsors will continue backing them.
   Our second most-read article was on We’ll Take Manhattan, and the interest in Bailey and Jean Shrimpton because of the BBC TV movie starring Karen Gillan and Aneurin Barnard earlier this year.
   The passing of Whitney Houston netted a lot of interest globally, and our article on celebrities paying tribute to her came in at number three.
   Interestingly, our Miss France 2012 article came in the top 10, as did a story on the Duchess of Cambridge wearing a dress by New Zealand-born designer Emilia Wickstead in May. A 2011 story on Keira Knightley modelling for Chanel Coco Mademoiselle also showed up in our top 10, making Knightley our most searched-for celebrity this year. Oscar winners Meryl Streep and Jean Dujardin appear after our top 10, in 13th place.
   The formula remains similar, with pageants, celebrity and royalty gaining the most public interest.
   As noted on our Tumblr, a number of countries were absent from our readership this year. This includes numerous African states such as South Sudan, Liberia and Lesotho, where fashion is hardly a priority with daily struggles, and Turkmenistan, where the state still has a say on what is and what is not permitted. One reader pointed out that in our map, Kosovo was also missing from our reader countries.
   As to our latest articles, pop to the main part of the site, where our Paris editor Lola Saab has her spring 2013 must-haves from New York.

Sunglass Hut previews Georgia May Jagger; Design Cartel opens in Wellington; Stella Enting exhibits again

NEWS  by Lucire staff/November 5, 2012/8.53

Sunglass Hut has sent through some behind-the-scenes photographs of Georgia May Jagger modelling for the retailer’s latest campaign. The daughter of Mick Jagger and Jerry Hall, 20-year-old Jagger was announced as the ambassador for the brand in September.
   Wellingtonians, meanwhile, need to head to the Dukes’ Arcade on the corner of Willis and Dixon Streets (across from Perrett’s Corner), where the very entrepreneurial Abigail Moir of Miss Abigail has opened up a new store, Design Cartel. It retails not only Miss Abigail but other local New Zealand designers: Love Hotel, Lisa Doherty, Artery, Desiree Clothing, Millicent, Miss Philly, White Rabbit, Danielle Designs, Black Agnes, Jinx in the Sky, Twelve Jewellery, Firecracker Studio, A Cake of Soap, Steph O’Shea, Becca O’Shea, and others.
   We’ve taken a quick look today on Moir’s first day in store and we’re impressed by what she has to offer. The store is neatly decorated, everything is easy to find, and the 16-plus labels work together very well. If you’re looking for the up-and-coming labels for an individual style, Design Cartel is one of the places to go.
   Local artist Stella Enting, whom we covered at her first exhibition, is back at Farsite Gallery at 183 Jackson Street (down the alley near the clock tower). Naturally Expressed sees the artist explore more media, using different textures in her canvases, and developing her style further. For those who loved Enting’s use of colour (as we do), she continues the theme, but she also explores more plant life, fire and natural scenes.
   The Jackson Street Programme’s Robert Hutton introduced Enting at the launch of her exhibition on Friday, as part of Hutt Valley Community Art.
   Meanwhile, on the main part of the site are a few articles RSS subscribers may have missed: fashion editor Sopheak Seng looks at the tribal trend and how to get it; Stanley Moss visits Tomales Bay and finds luxury accommodation; Elyse Glickman, Cheri Fox and Elva Zevallos head to the pre-Emmy suites; and Lola Saab checks out GBK’s New York Fashion Week suite.
   Finally, William Shatner has launched his new Iphone app, containing sayings from the Canadian actor. ‘You can have the fun of communicating your words with my voice,’ says the actor, who has made a name lampooning himself in his post-Star Trek years. Scroll down to the bottom of the article to watch the news article.

Above Georgia May Jagger is boxed in for Sunglass Hut. Below Stella Enting is back at Farsite Gallery.

Below Abigail Moir opened Design Cartel’s doors today, offering Wellingtonians some distinctive labels.

Bendon’s brands show off a colourful new season, from Elle Macpherson Intimates to Evollove

NEWS  by Lucire staff/November 4, 2012/4.42

Bendon and its sister brands have come forth with a huge amount of new releases for November, covering almost every type of intimate apparel customer.
   Pleasure State’s My Fit range features a push-up, cup-sized pad to enhance cleavage, with three types: FMO (For Me Only), with lining and padding giving a more natural profile and support for sizes A to G; HMO (Hold My Own, shown at top), without padding, giving a low-cut plunging silhouette with a suede lining; and OMB (Oh My Bod), which enhances cleavage more substantially thanks to what the company calls ‘proportional projection enhancement’. The range is available from Myer from this month.
   Loveable’s autumn–winter 2013 collection, meanwhile, takes its inspiration from 1960s’ mod culture, featuring colour blocking and floral prints. The names of the styles take you back to the swinging decade, with a poppy print called Gabriella, a lipstick red called Brigitte, and an antique white called Emmanuelle. It’s also flirty and colourful over at Evollove, a clever palindrome of a brand name marking out the group’s youthful D to G line, with its Escapade collection (below).
   Elle Macpherson Intimates, meanwhile, probably has the most evocative inspiration, viz. the work of Paul Gaugin and the Fauvists (above). Its Tahitian Rainforest collection has ‘lush, tropical patterns with stylish European sophistication,’ with fine detailing and rich colours. The maternity range continues to be offered, in similar styles.

Portland Fashion Week grows and evolves successfully into FashioNxt

NEWS  by Lucire staff/October 19, 2012/4.35

OSI Photography

Above High-tech from the Intel Personal Cloud Concept collection by Seth Aaron and Viktor Luna.

FashioNxt, previously known as Portland Fashion Week, wrapped after four days of intense fashion events last Saturday.
   Portland Fashion Week was evolved into a fashion event showcasing exhibits and runway collections. In Portland, the latest fashion meets latest technology and set a standard of fashion-forward lifestyle with sustainability.
   Despite the runway venue being in what was basically an industrial warehouse, it was well decorated in Portland’s own æsthetic and successfully transformed how future high fashion events might look like.
   The shows began with the Intel Personal Cloud Concept collections, which was the collaboration between Project Runway’s Seth Aaron and Viktor Luna. Personal Cloud provides the user access to important back-up data from anywhere. This collection, inspired by Personal Cloud, was a perfect way to start off the FashioNxt runway shows to display the futuristic styling of what is next in fashion through some of the nation’s top emerging talents.
   Although Portland, Oregon is known to be a rainy city, where locals often get cozy in black and a million shades of grey clothes, designers pushed their limits and challenged Portlanders with bold colours and risk-taking styling in their collections.
   Local emerging designer, Amanda Grisham, successfully turned timeless Pendleton wools into young, feminine spring attires with a bold choice of colour combinations. Traditional Pendleton patterns went nicely with some of the unexpected colours like creamy key lime.
   Unexpected colour choices were also seen at the collection of another local designer, Stephanie Dong. Stephanie D. Couture showed off its cocktail dress collection which was all about rich and vivid colours with various patterns and textures, even incorporating a seasonal high–low hemline. Dong, also a wedding gown designer, knows it all. Her collection was a celebration of women’s natural body curves and a feminine silhouette, and she successfully delivered.
   Project Runway All Star Gordana Gehlhausen’s evening gown collection started off with multi-coloured gowns, then moved on to a beautiful, airy A-line gown with vivid colours, accented by feathers, which gave an international feel. Gehlhausen finished it off with a bright pink gown to show her support of National Breast Cancer Awareness Month.
   But the crowds immediately responded to another Project Runway All Star. Michael Costello’s all-about-black-and-gold line was the fashion week finalé. Every single piece at his Spring Seduction collection, you could easily picture Hollywood celebrities wearing on the red carpet. As Costello’s collection was inspired by French women and Parisian couture, it was orchestrated by various textures, linings, and fabrics coming together to create gowns that are perfectly fit to independent, luxurious figures. Costello’s showcase of sparkly collection was a perfect close to FashioNxt.
   Other Project Runway designers, including local favourite Becky Ross, also served as a spokespeople for FashioNxt. Season 9’s Joshua Christensen, and All Stars season 2’s Joshua McKinley joined fellow cast members.
   As an indie designer town, Portland is definitely growing. Recently featured by Time, its local fashion show business is in the national spotlight. Portland keeps cultivating local talents and inviting some of the nation’s most publicized designers to its runway. As a result, it successfully put together a unique atmosphere that was fresh, vibrant, and fashion-forward. Some who attended the first fashion show talked about the reason they came to see the runway show: because there is some buzz going around the town that brought them to the show with curiosity. It will be interesting to see how FashioNxt grows in the next few years, as well as the fan base excited enough to join this local fashion movement that could possibly become a nationwide phenomenon.—Yuka Murai

For more behind-the-scenes photos and backstage talks, visit Yuka’s Tumblr at

OSI Photography

From top Amanda Grisham. Stephanie D. Couture. Gordana Gehlhausen. Michael Costello.

New York Fashion Week spring–summer 2013, day one: retrofuturism and celebrity style

NEWS  by Lucire staff/September 7, 2012/20.55

Don’t forget our live streaming player here—watch the spring–summer 2013 shows as they happen

Frazer Harrison/Getty Images

Mike Coppola/Getty Images

Top and centre row BCBG Max Azria, spring–summer 2013. Above Tadashi Shoji.

For those who missed Lucire’s live streams from New York Fashion Week, we have video highlights from day one—as well as a comprehensive report coming after the week. (Also remember that there are live Tweets from co-editor Joseph Ungoco in the Lucire account.)
   Nicholas K.’s Soylent Green-inspired collection highlighted the current mood for organic style, minimalism and simplicity—yet we reside in a technological world. BCBG Max Azria kept its spring–summer 2013 largely monochrome and classically designed—in a very enjoyable, pleasing collection. Kaelen, meanwhile, found her inspiration from Jean-Paul Goude’s portraits of Grace Jones, and came up with an ’80s vibe—updated for 2013.
   Also exploring retrofuturism was Richard Chai, with hints of the 1960s; while newly founded (2011) Monika Chiang’s ‘luxe athleticism’ took its inspiration from South Africa, mixing to good effect formal and casual, and narrow and loose—in fact, she may have hit the early 2010s’ consumer’s eclecticism and unwillingness to be put into a box dead-on.
   Beautifully, Tadashi Shoji created for celebrity once more, with east meeting west, and silks, lace and tulle, in shades of reds, blues, and neutrals. Chadwick Bell also hit upon a sort of retrofuturistic chic, with ethereal dresses and a feeling of the space age.

Nicholas K

BCBG Max Azria


Richard Chai

The Art Institute of NYC


Arise Magazine

Monika Chiang

Tadashi Shoji

Chadwick Bell

H&M announces Joel Kinnaman as face of autumn menswear; releases more Lana del Rey photos

NEWS  by Lucire staff/August 16, 2012/14.37


In addition to releasing new images of David Beckham in underwear, Hennes & Mauritz (H&M) has announced that Robocop star Joel Kinnaman will model its menswear range this autumn.
   Stockholm-born Kinnaman, who stars in the remake of the iconic 1980s film, and who had starred in the US remake of Danish show Forbrydelsen (The Killing), appears in the campaign filmed by Jonas Ã…kerlund.
   Items in the campaign include, says H&M, ‘a green varsity jacket layered over a navy crewneck and denim shirt. The collection also features cardigans, corduroy pants, an updated version of the classic slim overcoat in navy, and a grey single-breasted suit.’
   The campaign film can be viewed online at from October 5, while edited versions will be used for television advertising.
   H&M has also released new images of Lana del Rey, who will model its womenswear line in the autumn (see Lucire issue 28).
   The campaign features del Rey singing a cover of ‘Blue Velvet’ in a film shot by director Johan Renck. The stills have been photographed by Inez van Lamsweerde and Vinoodh Matadin.
   In the print campaign, del Rey wears various autumn 2012 offerings, including a ‘pink angora blend sweater, printed leggings, a tweed biker jacket and a tweed figure-hugging faux leather trimmed dress.’
   Del Rey’s promotion breaks sooner than Kinnaman’s: it will be on the website from September 19. A second campaign for winter appears in October.


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