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August 28, 2014

Sponsored video: how to make it with a cowboy, with Sauza

Lucire staff/23.48

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A Lucire special promotion

Plenty of brands tap in to the spirit of the US cowboy, most notably the Marlboro Man. The imagery is enviable: the romantic notion of freedom, the wide open spaces, and a carefree nature that is a welcome break from the stresses of urban life.
   You don’t necessarily expect a Mexican tequila brand like Sauza to tap into the same spirit, since its heritage is found in the dons of México. Don Cenobio Sauza made tequila—he was the first to give it the name—at la Perservancia in 1873. However, the US connection does date from the 19th century when Don Cenobio exported the drink north of the border. For three generations, the dons were still making Sauza.
   While Sauza did not originate in the United States, the brand certainly has a long connection with the country. Now owned by Suntory of Japan, which has usually preserved the national origins of each brand, Sauza has expanded from its tequila roots to a new line of sparkling margaritas.
   Its latest spot is introduced by an American cowboy, targeting women who want the feeling of the great outdoors in a drink. He pledges to bring the Sauza sparkling margaritas—a drink whose fizz conveys the calming, refreshing sense of a countryside river.
   It’s a subtle sell with a rugged, Caucasian American male—and being a southern gentleman with a ten-gallon hat is a step up from another soda brand whose delivery man takes off his shirt in front of an office block.
   The website, meanwhile, has the cowboy making margaritas, but with a twist, as well as crafts, all involving Sauza’s latest addition. You will need to sign in to YouTube to watch them, but they take you right to the heart of the campaign for that perfect, sophisticated ladies’ night.


Post sponsored by Sauza

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Filed under: living, TV
August 6, 2014

Retrospectives: great moments in Parisian fashion history, with YSL, McQueen, Galliano, Gaultier

Lucire staff/14.05

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What are some of the great fashion moments in recent history? You’ll have seen these videos run on Lucire TV, and we’ve singled them out for an additional focus. In French and English.

1. The departure of Yves Saint Laurent
In January 2001, Yves Saint Laurent retired from the house that bears his name, with the brand’s final haute couture show and retrospective at the Hotel Inter-continental in Paris. Two thousand people were invited to the Centre Pompidou to see Saint Laurent’s 300 greatest classics, and models included Claudia Schiffer, Carla Bruni, Jerry Hall, and Naomi Campbell. In the finalé, 40 tuxedos paraded to a song performed by Laetitia Casta. Catherine Deneuve, a long-time friend of the designer, was in tears. Saint Laurent died in 2008.
   Saint Laurent says, ‘I tried to prove that Paris was still the city of light and of haute couture, and haute couture made like this was necessary for people’s imaginations. I like seeing my models evolve and seeing how the public react and actually in that moment I feel really close to the public. I still get nervous in this profession. I’m still not used to it after 42 years. I’ve tried again to perfect this style that has now become really important in fashion, this style that I created and to which I remain loyal, as fashions pass but style stays. It’s a part of me, it’s my life. I wouldn’t know what to do; I wouldn’t be able to live if I didn’t make dresses.’

2. The shows of Alexander McQueen
Lee Alexander McQueen was known for his extravagant shows, and had come to most people’s attention after he succeeded John Galliano at Givenchy in 1996. He was later hired by the Gucci Group, joining the group in 2000. Gucci had bought a controlling stake in McQueen’s own label. An extraordinary creator, McQueen was depressed after the death of his mother, and committed suicide in 2010. The video looks at some of his greatest hits.
   Said McQueen: ‘After I left college I went to Paris to look for work, like every student does, and I went to see Martin but he couldn’t afford to pay me, and then I went to Gaultier and then there was some nasty queen on the front door to Gaultier. And I thought f*** this. I was supposed to be there for five days I was back in five hours, because there was no one else I wanted to work for apart from Margiela and Gaultier …
   ‘I call myself very schizophrenic; I have so many different, you know, personalities.’
   Katy England notes in the video below, ‘He’s just got a very clever mind, and he doesn’t follow fashion, he’s not that interested in the trends. He just suddenly thinks of something that’s really really imaginative, he might be inspired by art or … he just has a very strange vision of things which suddenly comes to life. He’ll explain an image and you’ll think wow, that’s very very strong, and that will then in turn inspire a collection. I’ve never met someone else who thinks of these things, it’s just exciting really.’

3. John Galliano at Christian Dior, haute couture spring–summer 2002
One of John Galliano’s most controversial haute couture collections was for spring–summer 2002, where he showed one inspired by the homeless, paying tribute to the ‘ingenuity shown by the underprivileged in the way they dress,’ with unstitched dresses, jacket arms held on by pegs, the layering of trousers and torn effects. Galliano said, ‘There’s the new cut but it’s also to show the work, the delicacy of the Dior atelier’s work, and also to show that this house is a laboratory of ideas where you can thrive off the rest of the house, the ready-to-wear fashion, the collection and the accessories … that’s why I’m there, to inspire the house. I cut it up a bit, a little bit crazily and expressively … They took the dress upstairs and they made the whole patronage and everything and they came back down with the same expressive cutting which blew me away, me and Stephen [Jones] couldn’t tell the difference.’

4. Madonna models for Jean Paul Gaultier
Madonna, who had been friends with Jean Paul Gaultier since 1989 when he made the costumes for her Blonde Ambition tour, went to Paris in September 1994 to model the designer’s spring–summer 1995 collection. The show was memorable for both Madonna and Gaultier, for a body corset with a conical bra.
   Looking back, Gaultier says, ‘That exact date in 1989. I knew her from that, professionally because I made the costumes for the Blonde Ambition tour, so that was really fun, it was one of my most beautiful experiences I have to say. An then obviously she modelled for me. First, she modelled in a charity show in LA in support of Aids, and the second time she modelled, you recorded her, at the Musée des Arts Forains, that must have been around ’96. There you go!
   Marie-Christiane Marek summarizes the influence: ‘Madonna produced a visual shock, leaving a mark on her era and captivating a fascinated public from the end of the ’80s. She presented corseted silhouettes with conical bras, or more Jean Paul Gaultier men’s suits. Madonna, therefore, embodied the Parisian designer’s success, heralding a new feminine era with a stamp of sex appeal.’

Le départ d’Yves Saint Laurent (version française)

The departure of Yves Saint Laurent (English dub)

The shows of Alexander McQueen

John Galliano at Christian Dior, haute couture spring–summer 2002

Madonna défile chez Jean-Paul Gaultier (version française)

Madonna models for Jean Paul Gaultier (English dub)

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Advertorial and editorial: at Lucire, you can always tell the difference

Jack Yan/4.40

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John Oliver is absolutely right in a recent piece on Last Week Tonight: websites have to pay the bills, and it can get very tricky when the pay isn’t great. We’ve seen other titles run advertorials and mark them very, very subtly, something which we don’t do ourselves. We make it obvious.
   Throughout our history, advertorial has been marked ‘A Lucire special promotion,’ in print and online. There have been rare exceptions in print, but the last time that happened was five years ago. In fact, in some cases on this website, we’ll even make it very clear in the headline (‘Sponsored video’), in the first line (‘A Lucire special promotion’) and in the footer (‘Post sponsored by …’). So there is no doubt when a story is being paid for. Instead of burying when advertorial is running, we’ve progressively made it more obvious over the years.
   Interestingly, our advertorial for L’Oréal Paris last week was popular with readers, and our Chocolate Heaven story was viewed a lot on social media, even more than some recent regular articles, so we know some readers enjoy the odd piece. In some cases, we don’t even share our advertorials on social media unless the client specifically asks us to.
   We believe that our readers are smart—however, we don’t believe we gain loyalty by fooling you. If you don’t want to read an advertorial, you have the option not to click on it when you see it linked—because it’s clear when it is paid for.
   We aim to be careful with readers with these ads—you’ll never be confused when there’s advertorial, and in 17 years it’s always been very clear online, to the point where it is now our policy on- and offline.—Jack Yan, Publisher

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Filed under: Lucire, publishing, TV
August 5, 2014

Miss Universe New Zealand 2014 finalists fulfil their diplomatic mission

Lucire staff/5.51

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Alan Raga

Other than the early 5.30 a.m. call to get ready for a live TV appearance on Channel 5 to 10 million viewers in Thailand, Monday saw the Miss Universe New Zealand 2014 finalists fulfil part of their diplomatic role, visiting the Ministry of Foreign Affairs for an official function hosted by Sihasak Phuangketkeow, Permanent Secretary for Foreign Affairs. The Thai Ambassador to New Zealand, HE Noppadon Theppitak, was also in attendance, amidst substantial local media interest.
   It was also a day for the New Zealand national anthem, broadcast both on television in the morning and sung at the Ministry in the evening.
   They met the top place holders from Miss Universe Thailand, including Pimbongkod Chankaew, who will represent Thailand at the international competition later this year.
   At the ministerial event, Miss Universe New Zealand executive director Nigel Godfrey presented his opposite number at Miss Universe Thailand, Surang Prempree, a framed invitation for her titleholder to come to New Zealand later in 2014.
   In addition, four contestants had a very early morning shoot with Alan Raga, again wearing Surface Too Deep and Honey & Co. swimwear, completed before 8 a.m.
   Channel 5 has since uploaded its clip to YouTube, embedded below.
   Godfrey notes in his interview with Channel 5, as the Thai people are justifiably concerned about their perception in international media, ‘We have seen nothing but safety … For us we could not feel safer, and that certainly is something we will be telling people in New Zealand when we go back.’
   In the afternoon, the top 25 went to Central Embassy, a shopping centre in Bangkok, to try their hand at cooking traditional Thai cuisine at the Issaya Cooking Studio. Their experience has already hit the Thai press, appearing in Thairath, one of the biggest newspapers in the country.
   The Miss Universe New Zealand 2014 grand final takes place at Sky City Theatre, Auckland, on September 18. The public will have a hand in deciding the winner, through text voting and through the electronic i-vote. See nextmissnz.com/top25.shtml for voting details. Further updates of the competition are on the Miss Universe New Zealand Facebook and Instagram, with hashtags #missuniversenz and #munz14.










Alan Raga

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August 3, 2014

A full day in Bangkok for Miss Universe New Zealand 2014’s top 25 finalists

Lucire staff/5.33

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Alan Raga

The second day of the finalists’ retreat for Miss Universe New Zealand 2014, and the first full day in Thailand, was packed with activities for the top 25 around Bangkok.
   Most went for a morning visit to the Grand Palace and Wat Phra Kaew, the temple of the Emerald Buddha, while photographer Alan Raga began the swimwear shoots for three remaining contestants, with swimwear from Surface Too Deep and Honey & Co.
   Lunch was served at Bangkok’s Queen Sirikit National Convention Centre, while a further three had their shoots done in the afternoon.
   The contestants were subject to immense media coverage, continuing to highlight what the Thai ambassador to New Zealand, HE Noppadon Theppitak, sees as contributing positively to the diplomacy between the two countries.
   A packed evening was lined up for all 25 at Asiatique, the Riverfront, an open-air mall featuring a night bazaar and, currently, Muay Thai Live—the Legend Lives, a show performed at the state-of-the-art theatre at the venue nightly except Sunday. It chronicles the history of Thai kickboxing over the last three centuries.
   The Miss Universe New Zealand 2014 grand final takes place at Sky City Theatre, Auckland, on September 18. The public will have a hand in deciding the winner, through text voting and through the electronic i-vote. See nextmissnz.com/top25.shtml for voting details. Further updates of the competition are on the Miss Universe New Zealand Facebook and Instagram, with hashtags #missuniversenz and #munz14.




Alan Raga


Muay Thai Live

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July 30, 2014

Promo image for Cheryl Cole’s Storm Flower fragrance released

Lucire staff/22.03

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The official promotional image for Cheryl Fernandez-Versini’s (formerly Cheryl Cole) new fragrance, Storm Flower, has been released, ahead of its on-sale date of August 27.
   The newlywed Geordie songstress—she married boyfriend Jean-Bernard Fernandez-Versini earlier in July—says she had long wanted a fragrance under her name but could not devote time to the project till recently.
   ‘For my début fragrance, I wanted to achieve two goals: to create something that both looks beautiful and smells gorgeous. The development process has been really intense but inspirational and I have absolutely loved being so involved in the creative process,’ said Fernandez-Versini.
   Fernandez-Versini’s new fragrance is meant to be refreshing, light, but long-lasting. The perfume opens with fruity notes of mandarin and nectar, leading to a heart of freesia and peach blossom. Basenotes are soft vanilla, white musk and sandalwood.
   The fragrance will be available from the Perfume Shop and Superdrug, priced at £23·50 for 30 ml, £29·50 for 50 ml and £39·50 for 100 ml. Body lotion with glitter and perfumed body bath, with the same notes, will also be available.
   The visual shows Fernandez-Versini’s hand tattoo but not her engagement ring. The photograph was likely shot before her wedding. The bottle itself has the script ‘Storm Flower’ and ‘Cheryl’, and is topped by a flower-shaped cap.

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July 28, 2014

Amy Malin, AnnaLynne McCord, Corey Feldman, Rani Hong commem­orate World Day Against Trafficking in Persons

Lucire staff/13.58

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Igor Spektor

Above Amy Malin gives her powerful speech on being a survivor of rape, assault and torture; actor Corey Feldman looks on.

Amy Malin, AnnaLynne McCord, Corey Feldman, all of whom have suffered serious sexual assaults, joined Rani Hong, a survivor of slavery and child trafficking, at an event on Friday in Los Angeles, hosted by Malin and the Tronie Foundation, to celebrate World Day Against Trafficking in Persons.
   Pianist Chloe Flower, Hill Harper, Nestor Serrano and Ryan Devlin were among the celebrities who attended the event, where Malin, McCord, Feldman and Hong recounted their horrific events from their past to highlight the world’s ongoing problems with human trafficking and domestic violence.
   Malin’s story of rape, imprisonment, and physical and mental torture at the hands of one sociopathic tormenter, and violent physical relationships for 11 years of her life, was incredibly compelling, and brought a powerful, real human face to the issues. ‘In my humble opinion, domestic violence is the worst plague on humanity and is the root cause of so many of our other social problems. Everyone in this room knows someone who is a survivor or a victim of domestic violence, only you just might not know it yet, and that’s because the shame-and-blame culture of our society makes most survivors of abuse too afraid or ashamed to come forward with their stories and get the help that they need. It takes most survivors many years before they can even process the atrocities that they have experienced, and then even longer before they are comfortable in a safe, physical and emotional space to share what they gave endured with somebody else.’
   She reminded the audience that she was not alone, and that events like this continue every day around the world, in our own communities behind closed doors. (Her passionate address from the event can be found at her website.)
   Hong, who co-founded the Tronie Foundation and is a special adviser to UN.GIFT (United Nations Global Initiative to Fight Human Trafficking), was taken from her family at age seven and sold to a slave master. Her mental and physical condition was so poor by the time she was eight, she was sold into illegal adoption. She also shared her story at the event: like Malin, she gave a voice to the millions who were unable to.
   McCord and Feldman also shared stories of sexual assault. McCord, who noted that she was always careful, recounts that she was sexually assaulted at home by someone she trusted. She has recently written and directed a short film, I Choose, about ‘a woman who chooses and a woman who doesn’t, because I’ve been both.’ (The film is embedded below, as our fourth video.) It was important for McCord to tell real-life stories, again to bring a human face to the massive problems of sexual assault. Feldman, meanwhile, notes that rape is Hollywood’s darkest secret, and that that had driven him to years of substance abuse, and that fellow actor Corey Haim was similarly a victim, having been raped at age 11.
   They believe that people in the entertainment industry can help to eradicate human trafficking and domestic violence. Malin suggests that producers should, when filming abroad, do due diligence to ensure that they do not do business with those using slaves or people being paid a pittance. She also adds that audiences should see strong, female characters who have overcome great odds, including stories reflecting hers and Hong’s. Hollywood, she believes, has a unique opportunity to make real change.
   The cycle of violence would never be broken, says Malin, if the film industry continues to reward Roman Polanski with Oscars after his admission of sexual assault, or if it continues to work with men such as Woody Allen, who has been accused by his adopted daughter Dylan Farrow of sexual assault.
   She and her husband Scott, who have a son, plan to adopt a daughter from the Los Angeles foster system who has been a victim of abuse, to show that ‘she will have the beautiful and amazing life she deserves, and that she will never go through the hell that I did.’—Jack Yan, Publisher

AnnaLynne McCord’s film, I Choose


Igor Spektor



Splash News





Igor Spektor


Splash News

Above, from top AnnaLynne McCord. Special adviser to the United Nations, Rani Hong, speaks at Amy Malin and the Tronie Foundation’s salon to celebrate World Day Against Trafficking in Persons. Rani Hong and Amy Malin. Isabelle Katz, AnnaLynne McCord, Yelena Zava, Amber Bobin and Chloe Flower. AnnaLynne McCord, Corey Feldman, Amy Malin and Amber Bobin. Attorney Paul Hirose, actor Corey Feldman and DAMA Tequila CEO Philip Delacruz. Actor Nestor Serrano and his wife Debbie.

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Sponsored video: getting real people behind L’Oréal Paris’s Elvive Fibrology

Lucire staff/12.19

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A Lucire special promotion

We are used to seeing L’Oréal Paris have the world’s most glamorous models and celebrities appear in their advertisements, so it makes a nice change when everyday people are asked to appear—as they do in its latest Elvive Fibrology thickening hair care promotion.
   Between January 22 and April 24, 2014, Boots UK, looking at its online and offline purchases, says one item from the Fibrology range is sold every 12 second on average, making it one of L’Oréal’s most popular lines.
   Having real people makes the advertisement more easily related, and L’Oréal builds on the initial promotion by having each woman in the ad—Zoë, Sarah, Priya, Jade and Lucy—elaborate even further on their favourite Fibrology hair care product.
   For Zoé, it’s the Thickness Booster serum; Sarah says she can feel the Fibrology shampoo ‘expanding’; Priya favours the Double Serum; Jade likes the Fibrology Thickness Booster; and Lucy names the conditioner.
   Each woman gives her tips on using the product and reveals her one secret based on her use of Fibrology.
   Their Q&As are made complete by their sharing thoughts on how their L’Oréal Paris TV shoot went—where they were treated just as one might see Eva Longoria, Cheryl Cole, Aishwarya Rai or Araya A. Hargate pampered on set.
   Each was auditioned beginning with a casual casting session, while the day of filming saw the women choose from a variety of outfits. Zoë says, ‘More importantly, my hair has never looked better!’ It does seem that the enjoyment they’re having in L’Oréal Paris’s promotional video below is genuine—and, after all, they are worth it.



Post sponsored by L’Oréal Paris

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Filed under: beauty, hair, London, modelling, Paris
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