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MoEa launches sustainable sneakers made from fruits and plants

Filed by Lucire staff/August 1, 2021/13.16



We can see MoEa’s bio-based sustainable sneakers, made from fruits and plants, being the next big thing in footwear. Fully vegan, fully recyclable, PETA-audited and approved, and handcrafted in Porto, Portugal, each MoEa pair is made from one fruit and one plant that have been turned into wearable materials.
   The first batch comprises designs where the colour is based on the buyer’s choice of fruit and plant. You can select from pairs made from apple or grape fibre (from waste juice), pineapple fibre (from waste pineapple leaves), or cactus and corn fibre (from skins).
   The lining is made from 70 per cent recycled bamboo, the soles from 40 per cent recycled rubber, and the insoles from recycled wood fibres.
   To stabilize the waste, the fruits and plants are blended with organic cotton, bio-PU or recycled plastic, depending on the plant. On average, 49 per cent of MoEa’s bio-materials are composed of plants or fruit, and emit 89 per cent less carbon dioxide than leather. The recycled materials have been tested to ensure they have the same comfort and durability as leather.
   Wearers can even send back their old pair to be recycled into up to 40 per cent of a new sole.
   The producers are certified, with the materials either USDA bio-preferred or comply with global recycled standards. MoEa donates 1 per cent of its gross sales to WWF and its forest protection programme.
   The shoes can be pre-ordered via MoEa’s Kickstarter, with deliveries commencing September 2021. Prices begin at €89.


 


Stefania Ferrario would rather go naked than wear wool in latest PETA PSA

Filed by Lucire staff/July 20, 2021/11.08

PETA’s latest spokesperson in its ‘I’d rather go naked’ campaign is Stefania Ferrario, the Australian model who’s urging people to ‘leave wool behind’.
   Ferrario’s message is that ‘Ewe can do better! Wear vegan.’
   In the campaign video shown below, Ferrario says, ‘Workers are being paid for the volume of wool they’re producing, so when they’re shearing the sheep, they’re going really fast. The sheep can end up having horrific gashes, bleeding, and then they’ll sew the sheep up without any anæsthetic.’ Viewers are advised that there are distressing scenes.
   PETA and its affiliates’ exposés have revealed that Australian sheep have chunks cut off their backsides during mulesing, and found distressing cruelty at each of the 100 properties they visited.
   Ferrario has over 1 million Instagram followers and has modelled for some of the world’s biggest brands. She joins celebrities such as Alicia Silverstone, Arianwen Parkes-Lockwood, and Joaquin Phoenix in speaking out against the barbarism in the wool industry. PETA notes that wool is ranked on the Higg Materials Sustainability Index as worse for the environment than polyurethane, nylon, and acrylic.

 


Made out of What?!: a digital magazine considers sustainability and style

Filed by Lucire staff/July 12, 2021/16.43

How to merge sustainable vision and fashion? A tough call, and many are still rushing at the answer. A few years ago the American art visionary Denise Domergue established a not-for-profit to engage the first half of that question in the context of art.
   The Made Out of What?! initiative has mounted exhibitions, sponsored artist work, and created a library of informative videos highlighting how artists have engaged and embraced the concept of circular economy. To date they’ve launched a global movement, even going so far as to build an exhibit pavilion in the centre of NYC’s Times Square, a temporary structure made from repurposed materials which attracted global attention. Now a quarterly digital magazine from MOOW tracks the project’s progress.
   The current issue addresses sustainability and style, a topic dear to the hearts of Lucire readers. You can view and download the issue here.
   More importantly, participation, a donation or membership in support of the foundation’s work will make a difference in helping to reimagine Planet Earth in the shape we all would like to see.—Stanley Moss, Travel Editor

 


Supermodel Me returns, with Cindy Bishop, Yu Tsai, Catriona Gray, Hanli Hoefer, Ase Wang

Filed by Lucire staff/July 8, 2021/10.33

The Asian reality show Supermodel Me will be rebooted for a sixth season, Supermodel Me Revolution, this October, bringing together aspiring models from Singapore, Hong Kong, mainland China, Indonesia, Malaysia, the Philippines, Thailand, and Vietnam. Filmed in Singapore in June with COVID-19 precautions, viewers can expect the new season to feature a fresh approach and new challenges for the contestants as they vie for the top prize comprising a Harper’s Bazaar cover shoot, a Subaru ambassadorship, and a Storm Model Management contract.
   Sponsored by Subaru Asia and promoted by Singapore Airlines, Refinery Media has brought back the award-winning multi-channel show for the 13 countries in which it is broadcast, typically earning over 30 million viewers.
   Contestants are expected to face intense challenges, with Refinery saying they will be tested to ‘the limits of mind, body and spirit,’ with sporting and fashion tasks.
   Already familiar to viewers of Asia’s Next Top Model, model and Miss Thailand World 1996 Cindy Bishop (Sirinya Winsiri) heads the judging panel. Joining her is American photographer Yu Tsai. Other celebrities in this season include MTV Asia VJ Hanli Hoefer, Singaporean actress Ase Wang, and Miss Universe 2018 Catriona Gray. Asia’s Next Top Model alumni Monika Santa Maria and Dana Slosar serve as mentors to the contestants.
   The new season premières on AXN Asia on Monday, October 11, 2021 at 7.55 p.m. Singapore time, and on AXN Taiwan two days later at 10 p.m. Singapore time. The season comprises 10 episodes and airs weekly. Updates can be found on Supermodel Me’s website.

 


H&M collaborates with LA-based Brock Collection for a romantic, voluminous summer

Filed by Lucire staff/June 24, 2021/14.49


Hennes & Mauritz (H&M) has teamed up with the Los Angeles-based label Brock Collection for its latest collaboration.
   Romantic, feminine and well crafted, the collection comprises dresses, blouses, tops, denim jeans and denim shorts, as well as a range of accessories including scarves, sunglasses and handbags.
   Light and summery, the Brock Collection × H&M collaboration has the American label’s hallmarks of vintage inspiration and careful cuts. Details include ruffles and floral prints, while volume is very much the trend, with balloon sleeves and voluminous skirts.
   The collection is made from organic linen, organic cotton, recycled cotton, recycled polyester and Tencel Lyoocell.
   The campaign features Julia Campbell, Patricia Manfield (Heir), Alva Claire Mc Kenzie, Dulcie Gibbons, MaryGrace Tropeano, Dohuyn Kim, Ajok Daing and Sherrie Silver, with Silver also acting as choreographer.
   Brock Collection was founded in 2014 by Parsons alumni Laura Vassar and Kristopher Brock. The duo noted in a release, ‘Brock Collection has always been about connecting the threads between uptown polish paired with a down to earth ease, which we are so happy to bring to a new audience. Each piece in the collection is special and carries a certain romantic charm, but is totally effortless.’
   Maria Östblom, head of design at H&M, said, ‘We’re thrilled to be collaborating with Brock Collection, who are well known for their luxe craftsmanship, impeccable fits and structures, and have quite the celebrity following. But there’s also beauty in the fact that their designs always feel down-to-earth, thoughtful and easy to wear—I believe that’s the key to their success. We want to celebrate romance and make it accessible to the many. By adding more sustainable materials, it creates … a collaboration I hope our customers around the world will fall in love with.’
   The collection is available at hm.com and at select H&M stores in the US from June 24.









 


Protest Sportswear releases fourth Green Up challenge: cleaning up Costa Rica

Filed by Lucire staff/June 23, 2021/0.41

Protest Sportswear is walking the talk with two surfers—Alazne Aurrekoetxea and Laura Coviella—heading to Costa Rica to help clean up the shores as part of their Green Up the Ocean project.
   They helped with the efforts to collect single-use bottles, and tied them together with some bamboo and turned them into a “green” board.
   Ninety-eight per cent of Costa Rica’s energy is renewable, and 25 per cent of its land is protected.
   Aurrekoetxa and Coviella join other Protest athletes who have had their Green Up challenges: team riders Enzo Scotto and Camille Armand cleaned up in Chamonix; team riders Andri and Gian Ragettli learned all about “green essentials”, surviving with the bare necessities in the Swiss wilderness; and kitesurfer Roderick Pijls travelled to Norway entirely carbon-neutral to see and surf under the Northern Lights.
   The challenges appear at Protest’s website at www.protest.eu/en/en/campaign/green-up/.









 


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