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Liv Tyler explores Tokyo during Belstaff flagship store opening


NEWS  by Lucire staff/April 19, 2017/11.56

It’s Liv Tyler’s year, from becoming a new Mum last July to a renaissance in the public eye with a role in HBO’s The Leftovers. The actress will appear later this year in a campaign for Triumph, but in the meantime, she’s continuing her ambassadorial role for Belstaff.
   This time last year, we saw Tyler show off her capsule collection for the British brand, and as it goes from strength to strength, we now see her head to Tokyo to help open its flagship retail store, where she was guest of honour, performing the breaking of the sake cask.
   Tyler has visited Tokyo numerous times and explored the Ginza district during the opening.
   The new store is on the third floor of the Ginza Six Mall, retailing the main Belstaff line as well as Tyler’s capsule collection. Belstaff CEO Gavin Haig notes that it stocks the biggest selection the brand has to offer in Japan, including womenswear and menswear.
   Tyler is currently filming BBC One’s three-part historical drama Gunpowder with Kit Harington (Game of Thrones).


Liv Tyler opens Belstaff’s flagship Tokyo store by Lucire

Cartier announces 2017 Women’s Initiative Awards’ laureates in Singapore ceremony


NEWS  by Lucire staff/April 14, 2017/23.29



Cartier announced the laureates of its 2017 Women’s Initiative Awards on Wednesday at the Victoria Theatre and Concert Hall in Singapore, the first time the event has been held outside France.
   The awards, which recognize there is a gender gap and aim to reward women entrepreneurs, began in 2006, created in partnership with INSEAD and McKinsey & Co.
   Cyrille Vigneron, CEO of Cartier, and Ilian Mihov, Dean of INSEAD, announced the six laureates, selected by an independent international jury from nearly 1,900 applicants in over 120 countries. Each walked away with a US$100,000 prize, plus a year of mentoring and a place in an INSEAD executive programme.
   Sandi Toksvig, OBE MCed the ceremony.

Latin America
Kickante, Candice Pascoal, Brazil
   Kickante addresses the lack of a crowd-funding platform in Brazil by connecting campaign creators to donors.

North America
Save Water & Co., Katie Anderson, USA
   Save Water & Co. aims to fight high wastage of water in commercial establishments and multi-family properties by using data analytics to improve business processes through water conversation.

Europe
Theya Healthcare, Ciara Donlon, Ireland
   Theya Healthcare offers post-surgery undergarments for women, made of an innovative sourced from bamboo that is more absorbent and more bacterial resistant than other materials.

Sub-Saharan Africa
Unique Quality Product, Salma Abdulai, Ghana
   Unique Quality Product works with farmers, particularly women, in producing and processing of Fonio. The company was formed with an idea of creating sustainable livelihoods for women farmers whose lands are degraded due to its excessive usage and creating a land management system. This innovation has led to sustainable food and fodder security, agroforestry and nutrition.

Middle East and North Africa
Sara and Lara’s Baskets, Sara-Kristina Hannig Nour, Egypt
   Sara and Lara’s Baskets tackles the lack of organic food options in Egypt by delivering weekly shipments of organic products directly to customers in Egypt’s largest cities.

Asia-Pacific
Naireeta Services, Trupti Jain, India
   Naireeta Services addresses the issues of drought and flash floods destroying farmers’ crops. It provides hand-made water management solutions, enabling small farmers to filter and store rainwater underground to become independent from extreme weather conditions and dry periods.


Cartier Women’s Initiative Awards 2017 by Lucire


Cartier Women’s Initiative Awards 2017 laureate… by Lucire






Ellie Goulding launches Range Rover Velar into US market with exclusive NYC performance


NEWS  by Lucire staff/April 13, 2017/3.31

Ellie Goulding launched the mid-sized Range Rover Velar SUV into the US with an exclusive live performance from New York shown on her Facebook page.
   Arriving in Manhattan, Goulding was the first person to drive the Velar Stateside, performing ‘Love Me Like You Do’ as part of its reveal to the US public.
   Goulding’s performance precedes a charity auction of the vehicle at the East Side House Settlement annual gala on April 13. Proceeds from the auction go to the East Side House Settlement, a non-profit organization providing education and social services in the Bronx and north Manhattan, improving the lives of 10,000 people.
   The winner of the charity auction will be among the first to own a Velar in the world.
   New York is, says Jaguar Land Rover, Range Rover’s biggest market.
   Land Rover’s Chief Design Officer, Gerry McGovern, said, ‘Velar is now the compelling, stand-out design in the class, showcasing perfectly optimized volume, powerful, taut surfaces and a stunning silhouette.’
   The Velar had its world première last month at the Design Museum in London. Five engines are offered, from a 180 PS two-litre diesel to a 380 PS supercharged V6 petrol.


Ellie Goulding drives the Range Rover Velar by Lucire

News in brief: Kristen Stewart behind the scenes for Chanel; H&M announces Global Change Award winners


NEWS  by Lucire staff/April 9, 2017/23.52



Chanel

Chanel revealed last week the first of four films for its Gabrielle bag. The photographs had already been shot by Karl Lagerfeld, featuring Kristen Stewart, Cara Delevingne, Caroline de Maigret and Pharrell Williams, each with the ‘aura’ of Gabrielle Chanel in the film.
   The first film, starring Stewart and directed by Daniel Askill, appeared on April 3 on Chanel websites and social networks, while the making-of (as the French call it) is below on Lucire’s Dailymotion channel.
   Danish jewellery brand Pandora has announced that it will enter into a second year’s partnership with Dress for Success, committing to a US$500,000 donation this year, and donating Pandora jewellery to Dress for Success affiliates throughout North America. It will also sponsor Dress for Success events through the year.
   Dress for Success, which celebrates its 20th anniversary this year, is a not-for-profit that empowers women to achieve economic independence by providing professional attire, support, and developmental tools.
   Readers may remember our story in March about the finalists of the H&M Foundation Global Change Award this year. The online vote, held from March 27 to April 2, saw the €1,000,000 split as follows:

• €300,000 for Grape Leather (team lead: Rossella Longobardo, Italy);
• €250,000 for Solar Textiles (team lead: Miguel A. Modestino, USA and Switzerland);
• €150,000 for Content Thread (team lead: Natasha Franck, US and UK);
• €150,000 for Denim-dyed Denim (team lead: Xungai Wang, Australia); and
• €150,000 for Manure Couture (team lead: Jalila Essaidi, the Netherlands).

A ceremony was held at the Stockholm town hall on April 5.
   â€˜We are deeply glad that such a prestigious foundation recognized the value of our innovation and strongly believed in it. Our first objectives will consist in switching from a pilot to an industrial-scale production our fabric and starting a green, cruelty-free revolution within the leather industry, finally solving its related issues and overexploitations,’ said Rossella Longobardo from the team behind wine leather (‘Grape Leather’).


Kristin Stewart behind the scenes for Chanel by Lucire

Porsche launches video-based 9:11 Magazine, showcasing current range and history


NEWS  by Lucire staff/March 29, 2017/11.59

Porsche has launched a new website, 9:11 Magazine, hosted at a subdomain on its main website, 911-magazine.porsche.com.
   Unlike most web magazines, it’s predominantly video-based, with each edition focusing on a theme that ties back into the Porsche brand. In addition, the material can be freely taken for journalistic purposes.
   The website complements Porsche’s customer magazine, Christophorous.
   The first edition, themed ‘Courage’, leads with a story starring the legendary two-time world champion rally driver Walter Röhrl. A lighter story on the most daring colours of the 911 through the years follows. Front-engined Porsches, such as the 924 and 928, feature in a third story, along with the 944 and 968 that evolved from the former. Finally, there’s a story on the Panamera 4E in the Scottish Highlands. Behind-the-scenes stories are also included, along with stills from the Panamera tour.
   Five issues will be published per annum, in German and English. The theme of the second issue is ‘Pure’, dedicated to the 911.

Converse celebrates 100 years of the Chuck Taylor All Star with a series of films


NEWS  by Lucire staff/March 16, 2017/11.23





Above, from top: The Converse Chuck Taylor All Star. The All Star ’70, evoking the decade of big lapels and platform shoes. The Chuck Taylor All Star II. In black, the lightweight Chuck Taylor All Star Modern.

Converse, which began in 1908, has been making the All Star shoe, later the Chuck Taylor shoe, continuously since 1917.
   It’s the most successful type of shoe in history, with 200,000 pairs sold daily. Its nickname came after Charles H. Taylor, a basketball player for the Akron Firestones, who became one of the shoe’s biggest supporters. By 1932, with input from Taylor, it officially gained his name.
   Converse has been adding variations to the Chuck Taylor shoe over the years, including the Chuck Taylor All Star II in 2015, a premium design with more colours and a liner borrowed from parent company Nike, which bought up Converse at the turn of the century.
   There’s also the Chuck Taylor All Star ’70s model that débuts more colours for spring–summer 2017, a design that harks back to the 1970s but with more cushioning and thicker rubber. Then there’s the Chuck Taylor All Star Modern that’s lightweight, again available in an all-new version this month.
   To celebrate the centenary of the All Star, Converse has launched a digital and social media series that looks at what made the line iconic.
   Millie Bobby Brown presents a video called Chucks in Film, with excerpts showing a previous Chuck Taylor All Star appearance (Michael J. Fox’s shoes in Back to the Future) and an interview with costume designer Stephanie Collie. Long Beach artist Vince Staples, Born × Raised creator Spanto and basketball player Jordan Clarkson discuss how Los Angeles culture impacted on the Chuck Taylor All Stars’ æsthetic. Finally, model Winnie Harlow looks at the Chuck Taylor All Stars’ connection to the fashionable set and youth culture. A final film, Forever Chuck, is a nonconformist commercial that celebrates youth and the Converse brand.
   The four videos are featured below as Converse marks 100 years of its All Stars.

Javier Bardem visits the Scottish Highlands’ home of Chivas Regal for future promotional film


NEWS  by Lucire staff/March 13, 2017/12.52

Chivas Regal has teased an upcoming film featuring the actor Javier Bardem, who endorses the brand. Bardem visited Strathisla Distillery, the source of the single malt used in Chivas Regal and, as Lucire discovered in an exclusive tasting a few years ago, the oldest working distillery in the Scottish Highlands dating back to 1786.
   Bardem met Chivas Regal’s custodian master blender, Colin Scott, discussing the art of blending, while director of blending Sandy Hyslop presented him with his own exclusive blend of Chivas Regal Ultis.
   The film will be released through Chivas Regal’s social media channels.
   Bardem appears in Chivas Regal’s Win the Right Way advertising campaign, an affirmation of ethics, selflessness and truth in the face of a turbulent, sometimes incomprehensible world.



La Vie en Rose launches new bra campaign, focusing on comfort and individual beauty


NEWS  by Lucire staff/March 10, 2017/23.43

Canadian brand la Vie en Rose has unveiled a brassière campaign focused on each woman’s individual beauty, a theme that has been emerging lately in marketing intimate apparel.
   Its rival on the other side of the Atlantic, Triumph, has a campaign recognizing a woman’s many roles, and that she must find the perfect fit. La Vie on Rose, meanwhile, also recognizes that women have different needs but she must have comfort. The execution is very different: the Canadian label has a group of models from different ethnic backgrounds, ages (albeit still young) and bust size, promoting each woman’s confidence.
   La Vie en Rose’s Marie-Noël Gervais, VP for ecommerce and marketing strategy, said, ‘Nothing makes a woman more beautiful than the confidence she radiates. At la Vie en Rose, we are convinced that a woman can be confident only if she is comfortable first. Our new Confidence through Comfort campaign is not a repositioning, because comfort has always been a priority for la Vie en Rose. It is an evolution of our image, a clear affirmation of who we are, and of our products’ DNA.’
   She added, ‘We have a social media community that shares a lot with us. They want to feel good first, please themselves before anyone else and accept and enjoy who they are and how they look.’
   A new style, the Sweetheart (above), was also launched to coincide with the new campaign. The design offers the wearer a ‘perfect contour’ without extra padding, and offers a moderate cleavage.


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