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December 17, 2014

Belvedere Vodka kicks off James Bond partnership, with Lily Cole, Tinie Tempah, Pixie Geldof, Amber Atherton

Lucire staff/0.30

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The $300 million budget set aside for Spectre, the 24th Eon James Bond film, will need a marketing bonanza. After Aston Martin revealed its DB10—10 cars built exclusively for the film and not general sale—and Jaguar Land Rover confirmed that they would be supplying a C-X75 and Range Rover vehicles, Belvedere Vodka is next, launching its global partnership with James Bond at the Bond in Motion exhibition at the London Film Museum last night.
   Guests included Lily Cole, Tinie Tempah, Amber Atherton, Pixie Geldof, Douglas Booth, Kim Hersov, Ella Catliff and Christophe Navarre, while Belvedere president Charles Gibb played host.
   Belvedere’s limited-edition bottles see the Belvedere palace replaced with an image of the MI6 headquarters from the film, while its trade-mark blue will be changed to green, on one. These will be limited to 100 bottles. The second change will be to Belvedere’s Silver Sabre bottles.
   The marketing programme commences in February, with point-of-sale promotions. Updates will be put on Belvedere’s Instagram account.
   Spectre, which is named after the fictional terrorist organization from the Ian Fleming novels, will première on November 6, 2015. Daniel Craig will return as the super-spy, and the cast includes Monica Bellucci, Léa Seydoux, Andrew Scott, Dave Bautista, Naomie Harris, Ralph Fiennes, and Christoph Waltz as the villain. Barbara Broccoli and Michael G. Wilson produce, while Sam Mendes (Skyfall) returns to direct.




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December 4, 2014

Sam Mendes reveals Spectre, next James Bond film, and Aston Martin DB10

Lucire staff/23.27

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As we suspected, the DB10 moniker will not go to the DB9 successor at Aston Martin, but to a limited-edition model released for the 24th EON James Bond movie, Spectre.
   Aston Martin says it will build 10 of the bespoke cars next year, hence the name, and claims that the vehicle was developed specifically for the film, to star Daniel Craig, Christoph Waltz, Monica Bellucci (who was tipped to be in a Bond movie even in the 1990s), Léa Seydoux, David Bautista, Andrew Scott, and Naomie Harris. Sam Mendes (Skyfall) returns to direct.
   The car, along with the name of the film, were officially released on the 007 Stage at Pinewood Studios. Mendes himself took the cover off the DB10.
   Aston Martin’s chief creative officer, Marek Reichman, worked closely with Mendes to develop the car. It previews the company’s design direction for the next generation of production models.
   Dr Andy Palmer, CEO of Aston Martin, said, ‘In the same year that we celebrate our 50-year relationship with 007, it seems doubly fitting that today we unveiled this wonderful new sports car created especially for James Bond.’
   The cinematic James Bond first drove an Aston Martin in 1964, when Sean Connery got behind the wheel of the DB5 model in Goldfinger.
   The car will be built at Gaydon, Warwickshire. Spectre, which begins filming on Monday, including locations in London, Roma, Ciudad de México and the Austrian Alps, will be released on November 6, 2015.

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Video: a sneak peek from the 2014 Victoria’s Secret Fashion Show

Lucire staff/22.24

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Dimitrios Kambouris/Getty Images

Although the Victoria’s Secret Fashion Show in London won’t be broadcast till December 9 on CBS in the US, we have an early sneak peek at the event, with models Adriana Lima and Alessandra Ambrosio. Videofashion also looks back at Lima and Ambrosio at the start of their careers as Victoria’s Secret ‘Angels’.
   From this year’s show, Elsa Hosk and Lily Aldridge also comment, while you can catch an early glimpse of the performances from Taylor Swift—the undoubted star of this year’s show—Ariana Grande, Ed Sheeran and Hozier.
   Swift’s presence at the 2014 show, which has taken place this year in London, has boosted its profile, especially with the singer’s ability to tap in to the 18–24 market. Victoria’s Secret publicity has dubbed Swift an ‘honorary Angel’.
   Swift has 15 million Instagram fans, and a further c. 48 million on Twitter and a whopping 72 million on Facebook.
   Victoria’s Secret has also released its own video from the fittings, with the background story behind the first section, ‘Gilded Angels’, with executive producer Monica Mitro and collection creative director Sophia Neophitou.


Taylor Swift, via Instagram

Above Taylor Swift has released her own glimpse at the Victoria’s Secret Fashion Show to her 15 million Instagram fans.

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December 1, 2014

Video from British Fashion Awards 2014: Erdem, J. W. Anderson take top honours; Emma Watson tops vote

Lucire staff/23.42

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Dan Sims

Above, from top Poppy Delevingne, Joan Smalls, Karlie Kloss, and Cara Delevingne, Model of the Year. Victoria Beckham, winning Brand of the Year. Emma Watson, who won the British Style Award.

Before an audience of 2,070 at the London Coliseum, the 2014 British Fashion Awards have seen Erdem and J. W. Anderson take out the coveted prizes of Womenswear Designer of the Year and Menswear Designer of the Year respectively. Anya Hindmarch was named the Accessories’ Designer of the Year.
   Actress Michelle Dockery, racing driver Lewis Hamilton, and models Karolína Kurková and Eva Herzigová, presented the much-awaited top three awards of the night.
   Actress Emma Watson won the British Style Award in a public vote (based on 3,000 participants), as the individual who best embodies the spirit of British fashion and is an international ambassador for London as a fashion capital. Harry Styles presented her award.
   Celebrity presenters on the night included Kylie Minogue, Naomie Harris, Anna Kendrick and Jeremy Irvine, Liya Kebede, John Galliano, Charlotte Gainsbourg, Naomi Campbell, Suzy Menkes, OBE, Karlie Kloss, Joan Smalls and Poppy Delevingne, Kate Moss, and Rita Ora and Nick Grimshaw.
   Victoria Beckham was named the best brand, recognizing her work in distribution, retail, campaigns and ecommerce.
   Cara Delevingne became the Model of the Year, while the Alexander McQueen brand took home the Red Carpet Designer award for creating global awareness of its designs in the media. Sarah Burton collected the award for the Alexander McQueen label from supermodel Moss.
   Preen was the awarded Establishment Designer of the Year with her work in global retail and ecommerce, while Simone Rocha was named the New Establishment Designer, for her impact on the industry.
   Of the awards named earlier, Vogue editor-in-chief Anna Wintour, OBE, was given the Outstanding Achievement Award for her contribution to the industry. W fashion and style director Edward Enninful won the Isabella Blow Award for Fashion Creator, and Chris Moore won the Special Recognition Award for his six-decade-long career and contribution to the industry.
   Names to look out for are Marques’Almeida, which won the Emerging Womenswear Designer award, Craig Green, the Emerging Menswear Designer winner, and Prism, the Emerging Accessory Designer winner.
   Nicolas Ghesquière, for Louis Vuitton, was recognized as the non-British designer who helped shape the fashion industry in the past year both in the UK and internationally, with the International Designer award.
   Louis Vuitton was recognized for its advertising in 2014 with the Creative Campaign award.
   The late Prof Louise Wilson of Central Saint Martins was also honoured in a special tribute, with looks by designers she had taught, including Christopher Kane and Mary Katrantzou.
   There were 63 nominees in total for the various categories, with 400 industry members worldwide casting their vote.
   Sponsors for the British Fashion Awards 2014 are Swarovski as principal partner; Canon, MAC, Toni & Guy and Vodafone as presenting sponsors; and American Express, Marks & Spencer, Mercedes-Benz, Penhaligon’s and Rightster. The British Fashion Council also recognizes Fashion Monitor and Harrogate Spa.



Dan Sims

Above, from top Michelle Dockery, and Womenswear Designer of the Year Erdem Moralioglu. Vogue editor-in-chief Anna Wintour, winner of the Outstanding Achievement Award.

Red carpet highlights

Highlights

Prism: Emerging Accessory Designer

Anya Hindmarch: Accessory Designer of the Year

Marques’Almeida: Emerging Womenswear Designer

Cara Delevingne: Model of the Year

J. W. Anderson: Menswear Designer of the Year

Edward Enninful: Isabella Blow Award for Fashion Creator

Victoria Beckham: Brand of the Year

Emma Watson: British Style Award

Louis Vuitton: Creative Campaign Award

Nicolas Ghesquière for Louis Vuitton: International Designer

Alexander McQueen: Red Carpet Designer

Erdem: Womenswear Designer of the Year

Chris Moore: British Fashion Council Special Recognition Award


Doug Rimington/Detune Photography

Above Marques’Almeida is the name to look out for in British fashion, as the label won the Emerging Womenswear Designer award at the British Fashion Awards 2014 tonight.


Above This campaign helped net Louis Vuitton the Creative Campaign Award at the British Fashion Awards tonight.

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November 29, 2014

Backes & Strauss and English National Ballet continue partnership into 2015

Lucire staff/13.19

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Backes & Strauss and the English National Ballet will continue their partnership for a second year, with the Ballet’s artistic director Tamara Rojo becoming the brand’s new ambassador.
   Rojo had endorsed Backes & Strauss’s Victoria collection last year. She will become the face of the Backes & Strauss in its 2015 campaigns.
   English National Ballet celebrates its 65th anniversary in 2015, while Backes & Strauss can lay claim to being the oldest diamond company in the world, founded in 1789.
   The ballet company has worked with Rudolf Nureyev, Sir Frederick Ashton, Natalia Markarova and Carlos Acosta, and Backes & Strauss sees this heritage and quality complementing its own brand.
   Vartkess Knadjian, CEO of Backes & Strauss, said in a release, ‘As a company proud of its British heritage we are thrilled to continue our partnership with English National Ballet and Tamara Rojo, the quintessential British dance company that through its creativity broadens the appeal of ballet throughout the world.’
   Rojo added, ‘I am delighted to be an ambassador for Backes & Strauss, and English National Ballet is enormously grateful for its support. I look forward to continuing our collaboration together to highlight our outstanding work.’
   Now part of the Swiss Franck Muller group, Backes & Strauss retains its London base.

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Filed under: culture, living, London, Lucire
November 26, 2014

Edward Enninful to be honoured at 2014 British Fashion Awards

Lucire staff/11.35

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Edward Enninful will receive the Isabella Blow Award for Fashion Creator at this year’s British Fashion Awards, the British Fashion Council announced today.
   Ghanese-born Enninful is a stylist and the current fashion and style director of W.
   In 1991, he became fashion director of I-D, at the age of 18, making him the youngest editor at a major international title. Seven years later, he became contributing fashion editor of Vogue Italia, and he held the same post at Vogue in 2006. In 2011, he took on his role at W.
   Enninful has also worked on campaigns for Gucci, Comme des Garçons, Christian Dior, Dolce and Gabbana, Celine, Lanvin, Mulberry, Giorgio Armani, Valentino, Jil Sander, Calvin Klein, Fendi, Alessandro Dell’Acqua, Hugo Boss, and Missoni.
   I-D founders, Terry and Tricia Jones, said, ‘When the wonderful Simon Foxton first introduced Edward into the I-D family, we had no idea that he would become one of the most outstanding stylists of his generation. He not only brought his own talent to the magazine, but started working with hundreds of other individual youngsters at the beginning of their careers. His fashion corner in the I-D office was always a mecca for ideas and supermodel diversity became one of his many contributions to the international fashion industry.
   ‘We are thrilled and super proud that I-D’s youngest-ever son has travelled so far in his career and feel very privileged to have known him as a teenager. Edward’s own individual talent, his absolute loyalty, his encouragement and promotion of other peoples’ careers, as well as his love and belief in diversity within the industry, is rare and quite unprecedented. We truly believe that Edward’s creative voice, experience and original inspiration fully justify this very prestigious award!’
   Supermodel Naomi Campbell said, ‘Edward is not only one of my dearest friends and brother, but he is also one of the most outstanding people I have ever had the pleasure of working with. His unique talent, drive and imagination are poured into his work, making him responsible for some of the most heart quickening imagery in the history of fashion.’
   Fashion photographer Stephen Klein added, ‘Edward has exquisite taste and precision and is both sensitive to the aim of the photographer and venue without compromising either.’
   Speaking for the British Fashion Council, Natalie Massenet, its chairman, said, ‘Edward’s creative energy and level of vision captures the mood of our times: his work is original, energetic, sincere and unforgettable. His creative journey may have started in London, but today his influence spans the entire globe intersecting the worlds of fashion, art and business.’
   The British Fashion Awards 2014 is sponsored by Swarovski, Canon, MAC, Toni & Guy, Vodafone, American Express, Marks & Spencer, Mercedes Benz, Penhaligon’s, and Rightster.

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November 21, 2014

Sponsored video: Christmas is a different world at Very.co.uk

Lucire staff/2.34

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A Lucire special promotion


It’s nearly Christmas, and as much as we might want to delay thinking about shopping for the season, Very.co.uk is in full force with its new commercial starring its brand ambassador, Fearne Cotton.
   Cotton, who is very recognizable in the UK for her hosting duties on everything from Top of the Pops to the Red Nose Day telethons, has a fashion and homeware range with Very.co.uk, while across the Irish Sea, she launched a dress range with Littlewoods Ireland.
   The new commercial, part of a campaign called ‘Very Xmas’, sees Cotton and model friends come to life out of the pages of a fashion magazine, interestingly called Style. (While a fictional title in this context, we’re sure readers can think of some real ones that have had that name over the years.)
   However, unlike other “bringing to life” scenarios in film and television, Cotton and co. stay in a miniature size, 12 cm (5 in) tall, interacting with various products that you can find at Very.co.uk, from furniture, table dressings and decorations to electrical appliances, beauty products, toys and fashion. The idea is that Christmas isn’t just a special time of the year, but a different world altogether.
   Cheekily, the Very.co.uk team has even put together a “behind-the-scenes” video that doesn’t give the game away: the conceit there is that Cotton and her friends really have been shrunk to miniature, à la The Secret Service or Fantastic Voyage. Of course, the visual effects have been accomplished by green screen and other visual effects, produced by MPC.
   The commercial has been directed by Pontus Lowenheilm of Traktor, a collective known for blending humour and reality, making it particularly sought after in the advertising business. The campaign has cost Very.co.uk a cool £6·5 million, with the target of maintaining its substantial growth from last year.
   ‘Very Xmas’ is running across all media and is Very.co.uk’s biggest ever fully integrated campaign.


Post sponsored by Very.co.uk

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Filed under: celebrity, fashion, London
November 18, 2014

Bentley gauges interest with Grand Convertible concept as it guns for Rolls-Royce Drophead

Lucire staff/13.19

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Since Volkswagen took over Bentley, the company has only fielded one convertible line in the top tier, the Azure. Since 2010, the marque has left the convertible market for the Continental GTC to pursue, but those wanting something more exclusive have had to turn to Bentley’s former sister brand, Rolls-Royce, which had tapped into the Azure’s former market with the imposing Phantom Drophead. The Rolls-Royce took cues from expensive motor boats, with its wooden rear deck, and the cubic capacity was 6,749 cm³, a single cubic centimetre less than the 6,750 that the company’s cars had as standard for much of the period under Vickers ownership.
   Bentley, not to be outdone, has taken its Mulsanne, which débuted in 2009, and created a new convertible, called simply the Grand Convertible. Under the bonnet is the company’s 6,752 cm³ twin-turbo V8, developing 537 PS (395 kW), while externally, the Grand Convertible has a wooden deck, signalling just which car it is gunning for. However, it is just a concept for now, developed to gauge potential consumer interest.
   Bentley calls the Grand Convertible its ‘most sophisticated open-top car’ and it is relying on being more understated than its rival. It is certainly elegant, and its proportions are more classical than the Continental GTC’s.
   Bentley chairman and CEO, Wolfgang Dürheimer, said at the car’s unveiling in Los Angeles, ‘This concept demonstrates Bentley’s ability to create a pinnacle convertible Grand Tourer, while embodying elegance beyond compare. With this car we combine the opulent Mulsanne experience with the full sensory indulgence of open-air touring, continuing to unite luxury and performance in new ways.’
   The car will go on display at the Los Angeles Auto Show from November 19. In December, it will be displayed at Art Basel in Miami.

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