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Alessandra Ambrosio models for Cîroc in campaign shot by Mario Testino—first image released


NEWS  by Nathalia Archila/February 13, 2017/22.25


Mario Testino

Above: The official image released by Cîroc to promote its new campaign with Alessandra Ambrosio.

Brazilian model and actress Alessandra Ambrosio is the new face of vodka brand Cîroc, for its campaign, dubbed On Arrival. The campaign will follow Ambrosio during an entire year of her life through the biggest fashion events and on-trend party destinations. With her modelling credentials including Victoria’s Secret, Dolce & Gabbana, Christian Dior, Giorgio Armani, Rolex and Calvin Klein, Cîroc felt she was an ideal match for its ‘playful luxe’ positioning.
   Owner Diageo wants Cîroc to be seen as a brand that’s exclusive, present at celebrity parties and fashion shows that only VIPs can attend, including summer events and New Year celebrations—and that customers can live this lifestyle through it.
   The campaign will include social media, and a photo shoot by Mario Testino. In a release, Testino said, ‘Shooting this campaign with Alessandra has been amazing. She has this quality that captivates everyone when she walks into a room. Alessandra is that person who captures the style and sparkle that Cîroc represents.’
   Three images will be released across the year, supported with exclusive behind-the-scenes content. The first was already released, showing Ambrosio preparing backstage at an iconic party.
   Samantha Reader, global marketing director for Diageo Reserve, said, ‘Cîroc On Arrival is all about celebrating moments of success and being at the forefront of what’s hot … Ciroc is for those who dream big, aspire to greatness and recognize the importance of celebrating success when it arrives. Alessandra embodies this in everything she does, and we’re looking forward to celebrating with her this year.’—Nathalia Archila


Top: Behind the scenes images from Alessandra Ambrosio’s shoot. Above: Alessandra Ambrosio and photographer Mario Testino.

Milla Jovovich launches Toyota C-HR in London


NEWS  by Lucire staff/February 3, 2017/18.53


Gareth Cattermole/Getty Images



Stuart C. Wilson/Getty Images

At the Printworks in London on February 2, Toyota staged a drive-through immersive theatre experience with actress Milla Jovovich to promote its C-HR sport crossover.
   The event, The Night That Flows, saw 100 guests experience scenes from Berlin, Milano, Paris, Barcelona and London, interacting with actors and projection footage, with narration by Jovovich.
   The Berlin scenes were taken from its International Festival of Light. The Milano scene was backstage at a fashion show, with fashion designer Fabio Attanasio (the Bespoke Dudes) and model Giorgia Palmas in attendance. Croupier and magician Étienne Pradier hosted the Parisian casino scene, while rally driver and pro skier Guerlain Chicherit “drove” guests round a projected roulette table. Spanish DJ Cuartero led a flash mob-style Barcelona club scene, promoting the C-HR’s JBL sounds system, while the final London bar scene saw mixologists Alex Kratena and Simone Caporale with Jovovich herself.
   The event was creative-directed by the Department’s Jonny Grant and Hamish Jenkinson, with Jessica Rees Middleton as executive producer.
   The Toyota C-HR (Coupé-High Rider) is a compact crossover on a platform shared with the Toyota Prius (albeit with a shorter wheelbase), originally designed for the European market and overseen by engineer Hiro Koba. Unusually for Toyota, the company placed style over interior room first, and when the dynamics of the smaller prototype weren’t up to par, they waited for the newer platform, with a lower centre of gravity.











Stuart C. Wilson/Getty Images






Stuart C. Wilson/Getty Images

Documentary series coinciding with Christian Dior’s 70th anniversary starting February 9 on More4


NEWS  by Lucire staff/February 1, 2017/21.50



Top: Maria Grazia Chiuri takes a bow after her first collection. Above: From the archives, Christian Dior himself measuring a model.

With Christian Dior celebrating its 70th anniversary this year, with a feature appearing in an upcoming Lucire and an exhibition at the NGV, it’s the perfect time to take a look back at one of France’s (and fashion’s) most storied names.
   More4 will broadcast a two-part series in the lead-up to London Fashion Week, called Inside Dior, an observational documentary airing on Thursday, February 9 at 9 p.m., and the following week on February 16 at 9 p.m.
   From a house that began with one head designer, and his pioneering New Look, to a billion-dollar brand, the series examines Dior’s past and present.
   The first episode begins with a star-studded party at Christian Dior’s restored summer mansion, La Colle Noire, outside Grasse in the south of France, hosted by Charlize Theron. The Dior cruise 2017 show at Blenheim Palace and a haute couture show form the core of the episode, with behind-the-scenes footage of Dior staff getting ready for the shows, and clients who are entertained at opulent, formal dinners in Paris. It also deals with the company’s search for a new creative director to replace Raf Simons.
   The second episode follows Dior’s first female creative director, Maria Grazia Chiuri, preparing for her first collection at Paris Fashion Week (noted in Lucire issue 36). It also looks at Christian Dior’s beauty business, examining François Demachy, the company’s nose, on creating a Dior perfume, and Peter Philips, its make-up director, on creating a catwalk look. The episode ends as celebrities Kate Moss, Rihanna, and Natalie Portman arrive along with the world’s press at Chiuri’s first Dior spring 2017 catwalk show.


Above: Bella Hadid and other models walk at the conclusion of the Dior cruise 2017 show.

In brief: Belstaff shows autumn–winter 2017–18; Chanel previews spring ’17 advertising


NEWS  by Lucire staff/January 10, 2017/19.25




Belstaff

Belstaff has shown its autumn–winter 2017–18 collection in London, for both men and women. The Jolly Roger collection, inspired by World War II Royal Navy uniforms, even has vintage wax treatments on some designs to give them a worn look. Belstaff notes that the pea and duffle coats have been re-created, while the parka is based on a Belstaff design created for the British military in 1960. Creative Director Delphine Ninous said, ‘The formal naval-inspired pieces are contrasted with a more rugged and free-spirited look appropriate to downtime on the docks. This sense of temporary escapism is reflected in edgier elements such as naval tattoo designs and the Jolly Roger flag, giving a sense of rebellion and individuality.’ Tones are red, brown, blue and military green; base colours are charcoal grey, black and navy, with highlights in spruce teal, sanderling, cardinal red and burnished gold.



Belstaff

   Meanwhile, Chanel has previewed its advertising campaign for its spring–summer 2017 prêt-à-porter collection. The campaign itself has been overseen by Karl Lagerfeld, with contrast at its core. A pop Lolita metamorphoses into a cyberpunk; a tweed jacket has an electronic circuit board as a motif; an off-white silk and lace coat covers a black babydoll. There’s a startling modernity to the images, tying in to the Data Center Chanel catwalk show in Paris last October, which saw high-tech meet the 1990s.









Chanel

The Beauty Therapy Project treats London’s homeless women to makeovers for Christmas


NEWS  by Lucire staff/December 23, 2016/0.14




Emanuela Di Mulo

Top: The Beauty Therapy Project’s founder, Ebun Ali. Above: Scenes from the special day as 50 professionals gave makeovers to homeless women.

Fifty volunteers in London have pampered homeless women as part of the Beauty Therapy Project.
   A southeast London community centre was transformed into a beauty haven, with drapes, warm lighting and forest greenery, thanks to sponsors Cocospring and Popsy Mag.
   The Beauty Therapy Project raised over £3,000 in under two weeks through Crowdfunder and helped engage women to donate sanitary towels and toiletries. Donations will be distributed to homeless shelters across London.
   The women, accessed through St Mungo’s homeless shelter, were treated to makeovers from 50 professional make-up artists, hairstylists, masseuses and nail technicians. They could access a full wardrobe, including clothes, jewellery, bags and other accessories, all of which they could keep. Each woman could also keep a goody bag containing items from Pink Parcel, Motives Cosmetics, Nails Inc., Fab Little Bags, Sanitary Owl, Yogaleggs, Sugar Tables, Emily Crisps, Seascape, Joe’s Tea, Clarity Magazine, Popchips, Vitacoco, Mallow and Marsh, Pip & Nut, Organyc, Kokomelt and Cinnamon Tree Bakery. The evening concluded with a long-table banquet dinner.
   Director of the Beauty Therapy Project, Ebun Ali, said, ‘It was a surreal experience—it was humbling and very emotional for everyone involved. Seeing these women transformed was one of the most beautiful things we could have ever witnessed and we are all so honoured to have been a part of this.’
   Supporters Martha Silcott (the inventor of Fab Little Bags) and Robina Brennan (partnership manager at Smart Works charity) are looking to provide longer-term solutions.
   Other partner organizations were Heartbeat Community Centre, Everyone Active Leisure Centre, Southwark Council, the Salvation Army, Loveworks, Woosh Washrooms, Smart Works and Camberwell Market.





Emanuela Di Mulo

UK modelling agencies fined £1·5 million; Models 1, Premier and Storm to appeal decision


NEWS  by Lucire staff/December 16, 2016/17.08


Above: Models 1 is one of three agencies appealing a decision by the UK Competition and Markets Authority.

The UK Competition and Markets Authority (CMA) has fined five modelling agencies a total of £1,533,500 for collusion, driving prices up for modelling services. The five agencies named were FM Models, Models 1, Premier, Storm and Viva, and their trade association, the Association of Model Agents (AMA).
   Models 1, Premier and Storm have stated that they would appeal the decision, calling the CMA’s findings ‘wholly mistaken’ and that the fines were disproportionate, outside the Authority’s own guidance.
   John Horner, managing director of Models 1, said, ‘We reached our decision to appeal the CMA’s findings without hesitation. It is clear that even after a 20-month investigation the CMA has failed to understand our complex industry.’ The agencies have said that the CMA has not stated any evidence that their activities have had a discernible effect on competition in the UK.
   â€˜The CMA is penalizing modelling agencies for seeking to maintain professional standards within the industry whilst also protecting the interests of young and vulnerable people,’ added Horner. ‘They are not improving the competitive environment but are damaging a small but important UK industry which is recognized as successful internationally.’
   The three agencies said their activities protected models’ interests and ensured a sustainable market that benefited consumers, the economy and society.
   In fact, they argue that competition is intense, with 10,000 models and 58 modelling agencies operating in the UK, and buyer power can be far stronger than that of agencies. They also point to falling revenue from modelling fees, which have dropped by 10 per cent since 2011.
   The CMA alleges that the price-fixing took place between April 2013 and March 2015 at the minimum, over a variety of assignments, from fashion magazine shoots to advertising campaigns. However, the services of top models were not affected by the collusion. This infringed the Competition Act 1998, which deems such anticompetitive behaviour illegal.
   â€˜The parties regularly and systematically exchanged information and discussed prices in the context of negotiations with particular customers. In some cases, the agencies agreed to fix minimum prices or agreed a common approach to pricing,’ said the CMA in a release. The CMA says that the AMA issued email circulars that pressured members to resist prices that were too low.
   The agencies appealing the decision say that the only communication that took place between them dealt with usage and publication rights, not the prices of modelling assignments. Warnings were issued about inappropriate contract terms over image rights, which have become a major issue since online retailing.
   The fines for each agency were: FM Models, £251,000; Models 1, £394,000; Premier, £150,000; Storm, £491,000; and Viva, £245,000. The AMA was fined £2,500.
   Penalties have been announced in France and Italy after investigations into the modelling services’ sector there.
   Yasmin Le Bon, Hannah Cassidy and former British Fashion Council COO Simon Ward have publicly defended the agencies.

British glamour meets Moroccan tradition


NEWS  by Lucire staff/December 12, 2016/13.34



Marrakech, an historic crossroads, always surprises when east meets west, and today the city finds itself in a time of rediscovery. The recent COP convention drew global attention to the issues of climate change, the annual film festival is in full force, and all eyes turn toward the 2017 Biennale which begins next December. The breaking news that British style icon and design legend Jasper Conran has opened his first boutique hotel property here adds gloss to the blossoming Moroccan rose. L’Hôtel Marrakech is small by any standards, only five spacious luxuriously-appointed suites overlooking a courtyard garden, and can be booked in its entirety. Objects of décor selected from Conran’s personal collection artfully counterpoint the whitewashed walls and tile surfaces, garlanded by flowing voile curtains and opulent plantings. A heated lap pool hidden by banana trees nestles next to a classic burbling fountain. There’s a roof terrace with views of the Atlas Mountains, yet a sense of privacy and exclusivity prevails. This property delivers a fusion of rest and comfort, a nostalgic memory of a classic palace. A full-service kitchen is on hand to serve the finest local delicacies or a ‘perfect steak and chips’. Welcome to the medina, Jasper. It’s lovely to see your vision merge with these ancient walls!—Stanley Moss, Travel Editor

Editor’s note: Jasper Conran is quoted in the upcoming fourth edition of my book, What Is a Brand?, available spring 2017 from Ronzani Editori.











Supermodel Kate Moss stars in official video for ‘The Wonder of You’, from second Elvis Presley–RPO album


NEWS  by Lucire staff/December 10, 2016/0.45

Sony’s The Wonder of You by Elvis Presley with the Royal Philharmonic Orchestra, a new album featuring 15 tracks from the King of Rock ’n’ Roll, has a high-profile promoter in the form of supermodel Kate Moss.
   Moss appears in the official video for ‘The Wonder of You’, where she appears in a custom-made black leather suit recalling Presley’s 1968 one in his NBC TV special (later referred to as the Comeback Special), as well as several other outfits inspired by his looks.
   She lip-syncs part of the track in the black-and-white video, which appeared on Presley’s official Vevo channel from Friday, and is embedded below. It is the first in a series to promote the album.
   The video was filmed at Abbey Road Studios, where the new album was recorded. Moxie Pictures’ Vaughan Arnell came up with the concept, after he noticed there was a resemblance between classic Presley images and some of Moss’s fashion shots.
   The new album, produced by Don Reedman and Nick Patrick, is a follow-up to last year’s If I Can Dream: Elvis Presley with the Royal Philharmonic Orchestra, which sold one million units and débuted at number one on the UK album charts. Presley became the biggest solo artist in UK music history with the début of that album, overtaking Madonna.
   A bonus track on The Wonder of You by Elvis Presley with the Royal Philharmonic Orchestra sees Presley in a duet of ‘Just Pretend’ with German songstress Hélène Fischer. Other tracks on the album are ‘A Big Hunk o’ Love’, ‘I’ve Got a Thing About You Baby’, ‘Suspicious Minds’, ‘Don’t’, ‘I Just Can’t Help Believin”, ‘Just Pretend’, ‘Love Letters’, ‘Amazing Grace’, ‘Starting Today’, ‘Kentucky Rain’, ‘Memories’, ‘Let It Be Me’, ‘Always on My Mind’, and, of course, ‘The Wonder of You’.

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