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Reebok partners with National Geographic on new collection

Filed by Lucire staff/September 9, 2021/14.20





Reebok has partnered with National Geographic on a collection, which will retail from September 23, 10 a.m. US EST at reebok.com/national_geographic, with Unlocked members getting early access from September 16.
   The designs are inspired by National Geographic’s stories, and the range spans footwear for the entire family, including kids’ silhouettes that begin from US$50.
   Reebok collaborated with two National Geographic explorers and wildlife advocates, ecologist Dr Rae Wynn-Grant and photographer Matthieu Paley.
   Wynn-Grant said in a release, ‘Shoes are the ultimate portal into exploration. They provide protection as we travel through new terrains, but also, over time they often tell amazing stories about the journeys we’ve taken and the experiences we’ve went through.
   ‘I was thrilled to join Reebok and National Geographic to not only shine a light on the incredible environments that inspired the collection but to also provide inspiration for future exploration.’
   There are Club C and Classic Leather designs for children, while adult silhouettes, from US$80, include the Club C Revenge Legacy, Club C, Classic Leather Legacy AZ, Floatride Energy 3 Adventure, and the flagship (US$140) Nano X1 Adventure. Each silhouette features a unique QR code on the tongue taking the consumer into the world that inspired that particular design, with 360-degree immersive videos and perspectives. Children’s models have fun facts on the inner tongue about the shoe’s habitat theme.






 


Iris Apfel celebrates her 100th with H&M announcing collaboration with the fashion icon

Filed by Lucire staff//14.13



Courtesy Hennes & Mauritz

As Tweeted by us earlier in the week, fashion icon Iris Apfel has turned 100—and guess who is the next H&M collaborator?
   On Thursday, during New York Fashion Week, the Swedish retail giant will celebrate Apfel’s 100th birthday and launch the Iris Apfel × H&M collection, which will hit stores on- and offline in early 2022.
   The new collection features eclectic dresses, coordinating sets, floral suits, tiered ruffle dresses, printed dresses, jewellery and accessories, celebrating Apfel’s own æsthetic of bright colours and layers, and feeling good. All materials are recycled or sustainably sourced, and every item has been made with circularity in mind, says H&M.
   ‘With this collaboration, we are celebrating a unique and extraordinary woman and her creative and audacious style. She shows that style is ageless and keeps encouraging people to show who they are with fashion—and to have fun at the same time,’ said Ann-Sofie Johansson, H&M’s creative adviser. ‘Iris epitomizes personal style—a style that is both beautifully flamboyant and eclectic as well as being totally ageless. She shows what fashion is all about—a means to express yourself, who you are or want to be and having fun at the same time—a true inspirer!’
   ‘The collection is playful, opulent and rich with vibrant colours, vivid prints and opulent fabric choices. The look is indulgent with a more-is-more attitude and crowned by over-the-top jewellery, which is very much a signum for Iris.’
   Apfel says, ‘Style is not about spending a lot of money. It’s not about what or who you wear, but how you feel when wearing something. Style is about self-expression and, above all, attitude.’
   She adds, ‘I think that H&M is a fabulous outfit worldwide and absolute pioneers in their field—which I love! I love doing high style at affordable prices, which H&M has mastered!’

 


New Balance–Casablanca collaboration, XC-72, on sale in New Zealand from August 28

Filed by Lucire staff/August 26, 2021/12.51



If New Balance is right, then we’re in for an era of retrofuturism, as the brand releases its XC-72 in collaboration with Casablanca.
   The XC-72 is part of New Balance’s Shifted collection, complementing the 237 and 327 styles, and intentionally calls on the 1970s for inspiration. Product manager Alana Burton says the XC-72 ‘describes the future as seen from the past and the past as seen from the future.’
   Its designer, Charlotte Lee, says, ‘The XC-72 is the physical embodiment of retro-futurism. As with the 327, I asked myself, “If I was a designer in the ’70s, what would I create as New Balance’s concept car?” I took inspiration and specific elements from the past and reimagined them for today’s consumer. This methodology creates a timeless design that we hope will be reimagined, yet again, in another 40 years.’
   Lee’s 327 had already made a brief preview earlier in 2021 in Casablanca’s autumn–winter 2021–2 presentation, Grand Prix, and the XC-72 follows its design themes.
   The initial colour ways are orange and green with white and grey accents; and red and yellow with black and white accents, meant to recall luxury sports’ cars, with the black outsole suggesting racing tyres. New Balance’s campaign calls the XC-72 ‘Sports car for your feet,’ using a narrow ITC Garamond, which was seen in 1980s Apple advertisements.
   The limited-edition Casablanca collaboration drops August 28 at newbalance.co.nz and select retailers including Good as Gold, Subtype, and Loaded, priced at NZ$270.
   The first multi-colour version of the XC-72 drops September 3 (shown below).




 


Iggy Azalea, BH Cosmetics team up on Totally Plastic, a retro beauty collection

Filed by Lucire staff/August 25, 2021/12.33


Totally Plastic mightn’t be the ideal name for a beauty line in the 2020s, but what Iggy Azalea and BH Cosmetics are getting at are the retro-2000s glossy shades in shadow palettes, lip glosses, and more in their new collaboration.
   The capsule collection between the Australian pop star and BH Cosmetics—which creates cruelty-free, vegan and sustainable cosmetics—launches on August 29 at bhcosmetics.com and at Ulta, both online and in store.
   There are 13 pieces in the collection priced from US$7 to US$29:

• Totally 2000s: nine colour shadow palettes in three sets, Blue Fur, Purple Platforms and Pink Sunglasses;
• Oral Fixation: high-shine lip gloss named I’m Psychic, That Was Sexual, Sex Sells and Is It 2004 Yet?;
• Totally Snatched, a six-colour face palette;
• Too Good 4 U full-length false lashes;
• the Total Package: eight-piece face and eye brush set with wrap;
• Stay Pressed: a beauty sponge with case;
• Where U Been Biatch travel case;
• 99% Devil hand mirror.

   ‘I really wanted to work with BH Cosmetics because from the beginning, they were totally open to me having 100 per cent creative control, and if I don’t have creative control with a brand I’m just not going to put my name on it,’ said Azalea. ‘I’m very passionate about having a concept and bringing it to life and I’m so specific about the way that I want things to be. I love that BH Cosmetics has an accessible price point for everyone but still has very good-quality product[s]. That stuck out to me because I rarely see actual high-quality eyeshadow for the price point that they have. I love that because when I’m thinking about things that I’m making for people, I want them to be accessible to everyone.’
   ‘We have always viewed Iggy Azalea as an influential icon across the fashion and beauty spaces. We are huge fans of her trendsetting looks on the red carpet, music videos and across all of her creative frontiers. Iggy was involved in all areas of this exciting collaboration, and is in every bit and piece of this collection. We are so humbled to be the first brand to collaborate with her on a beauty line and are eager to launch this amazing collection full of unique formulations and throwback-inspired designs, all while celebrating Iggy and her influential style,’ said Fabrice Gilbert-Darras, CMO and general manager of BH Cosmetics.

 


In brief: Amehra’s Italian sustainable footwear; Neiman Marcus’s fall campaign; Fashion Awards date announced

Filed by Yuriko Shiratori/August 13, 2021/4.35




Top: A close-up of an Amehra design. Centre row and above: Images from Neiman Marcus’s fall 2021 campaign.

Amehra is a luxury creative footwear brand created by the visions of Persian-American brother and sister, businessman Arash Arabian and creative director Mehrnoush Arabian. Amehra’s designs are carefully designed through distinct silhouettes, vibrant colours and intricate details. With a strong background in supply chain, retail and ecommerce, the duo aims to merge sustainability with chic luxury designs.
   As well as a focus on sustainability, Amehra’s designs are modern, detailed and quality, creating a new standard of footwear artistry. Pieces such as the Bella sandal, constructed of GOTS (Global Organic Textile Standard) peach satin and light peach crystals; the Avenue slingback in a yellow and black zebra print; as well as Amehra’s signature style Amore sandal, combining to create a modern collection that reflects luxury and functionality.

Neiman Marcus has launched a campaign for autumn 2021, called Re-introduce Yourself, based around the theme of people re-emerging from COVID-19 restrictions and sharing what they have learned.
   The campaign has been shot in Art Omi’s sculpture and architecture part in upstate New York, the Million Air runway in Dallas, and in the studio. The campaign video breaks in mid-August and has been directed by Anaïs Larocca and produced in partnership with the Mill.
   Neiman Marcus is also bringing back The Book, with the latest edition featuring interviews with Gabriella Hearst of Chloé and Virgil Abloh of Off-White and Louis Vuitton.

The British Fashion Council (BFC) has released the date of its highly anticipated Fashion Awards 2021. They take place on Monday, November 29 at the Royal Albert Hall, London. The Fashion Awards 2021 will celebrate important figures who have had great impact on the fashion industry, warmly inviting brands, creatives, designers, artists and tastemakers to come together.
   Following the same format as last year’s awards, the Fashion Awards will honour and celebrate the category of Leaders of Change; figures and brands in the fashion industry that have created positive change in the categories of environment, people, community and craftsmanship, and creativity and culture. Other awards on the night include special recognition awards, such as the Outstanding Achievement Award, the Isabella Blow Award for Fashion Creator and Fashion Icon. The nominations for these awards are determined by a panel made up of over 800 key members of the international fashion industry, which will commence in September.
   The Fashion Awards will also help fundraise for the BFC Foundation, which advocates for the growth and success of the British fashion industry through education, grant-giving and business mentoring. The Fashion Awards were able to raise £1·7 million for the BFC Foundation in 2020–1, as well as support 33 designers and numerous students through financial support grants and mentoring. The Fashion Awards anticipates to continue to support and promote growth of the fashion industry, whilst recognizing its influential figures.—Yuriko Shiratori and Lucire staff

 


Backed by clinical studies, Neostrata skin care arrives in New Zealand

Filed by Lucire staff/August 2, 2021/1.18


US brand Neostrata dermatologist-grade anti-ageing skin care has made it to New Zealand, with a launch range of 15 items, sold at Life Pharmacy and Chemist Warehouse from August 2.
   The company’s founders were the pioneer in the use of alpha hydroxy acids (AHAs) in 1974, and went on to discover glycolic acid’s benefits in improving skin tone and dealing with dark spots. They hold the patent to glycolic acid and license it to others. The company has continued to innovate, with polyhydroxy acids (PHAs, the next generation of AHAs), and a patented type of PHA, bionic acids; NeoGlucosamine and Aminofil are other technologies that are included in Neostrata’s products. The three principles behind Neostrata are to exfoliate skin, revealing fresh, new layers; to develop products at the ideal pH level for the skin’s best absorption; and long-term results.
   The company says it stands by their products, with clinical studies in dermatology journals.
   The 15 products come from the Skin Active, Resurface and Restore lines (with recommended retail prices):

  • • Neostrata Skin Active exfoliating wash, 125 ml, NZ$55·99
    • Neostrata Skin Active Tri-Therapy lifting serum, 30 ml, NZ$84·99
    • Neostrata Skin Active Matrix Support day cream, 50 g, NZ$84·99
    • Neostrata Skin Active Cellular Restoration night cream, 50 g, NZ$84·99
    • Neostrata Skin Active Intensive Eye Therapy, 15 g, NZ$84·99
    • Neostrata Skin Active Triple Firming neck cream, 80 g, NZ$84·99
    • Neostrata Resurface foaming glycolic wash, 125 ml, NZ$55·99
    • Neostrata Resurface Glycolic Renewal serum, 30 ml, NZ$84·99
    • Neostrata Resurface Glycolic Renewal smoothing lotion day cream, 200 ml, NZ$74·99
    • Neostrata Resurface Lotion Plus high-strength day cream, 200 ml, NZ$84·99
    • Neostrata Resurface Glycolic Renewal smoothing cream (night cream), 40 g, NZ$74·99
    • Neostrata Restore PHA facial cleanser, 200 ml, NZ$55·99
    • Neostrata Restore Bionic face serum, 30 ml, NZ$84·99
    • Neostrata Restore ultra-moisturizing face cream (day and night), 40 g, NZ$74·99
    • Neostrata Restore PHA eye cream, 15 g, NZ74·99
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