Niovi white underwired two-piece, summer 2000. Previous page: Panos's Lefkada style for summer 2000: a burnt orange retro one-piece with button detail.
has one bias, admittedly. We tend to gravitate to those who stand
up for what they believe in, those who ignore conventional thought,
and those who are motivated to help others—even at their own risk.
I had hoped for some time to write a feature on
Panagiotis ‘Panos’ Papadopoulos, the man behind Panos Emporio. This
swimwear label is huge in its native Sweden. As one of the most wired
countries on earth, its no surprise to see Panos heavily involved
in ecommerce as well as providing one of the most æsthetically
pleasing sites in the industry. It’s a cult brand in Thailand, one
of Panos’s main export markets.
Like the stories of Sochiro Honda in automobiles
or Brazilian-born Fátima Batista
in our feature last August, Panos Emporio's rise to its current
standing is one filled with drama, struggle and a passion to be ethical