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Crystal Pleat, 1992, New Zealand. Photographed by Graham Shearer.

CAN IT be 10 years already? In 1990, Bendon and its new premium brand, Elle Macpherson Intimates, hit Australian and New Zealand retail stores more strongly than any other lingerie label before that. Macpherson, riding high as one of the people for whom the word 'supermodel' suited so well, not to mention appearing in the Sports Illustrated swimsuit issue, became even more of a household name that year, when network news programmes on both sides of the Tasman Sea devoted coverage to the launch, not to mention the personal appearance of the mini-skirted model at the top retailers. Elle was the woman of the year.


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