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Above: Elle Macpherson Intimates Blaze cami and G-string in turquoise with lime trim, available November 2001.

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   Therefore, the summer 2001 range is a little more grown-up, appealing to a woman who knows who she is. There are sexy items, such as the Straight Laced range in chantilly lace, combining filigrees with a modern stretch-lace material. New items such as the San Tropez bra, bikini (previous page), G-string and cami, in white, black, peppermint and grape, have been added to the Elle Macpherson label.
   Blaze (left), combines beachwear styles in an attempt to bridge genres, in turquoise with lime trim. Bayou (overleaf), an animal design, is meant to represent a ‘second skin, … giving lingerie that sexy “grrrl” factor,’ according to Bendon. Another print design, Calyxy, features flowers and contrast lace, in turqouise and tangerine.
   Colours remain in the mid-bright range, and like its European rivals, Bendon expects women to mix and contrast. Cohen believes that pink is the new classic: ‘Pink shines with strong, gutsy shades loaded with passion and depth, through to delicate versions with impressions of fragility.’

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