EMPORIO has made the news several times over 2001. Company founder
Panos Papadopoulos, for example, had been followed by Greek tabloid
journalists mid-year concerning a proposed purchase of a football
team, while the firm's sponsorship of Swedish lottery programme
Bingo-Lotto'the most popular TV show in Sweden',
says Panosraised the corporate profile substantially.
However, the big news from this Swedish company
is its foray into clothing and accessories. Spurred by Panos Emporio's
growing brand recognition in Europe and Asia (Panos Emporio is a
cult brand in Thailand, for instance), exposure on Bingo-Lotto,
and the presence of popular northern European model Janina Frostell,
the swimwear manufacturer extended its presence into new lines that,
according to Panos, have the same philosophy as the original.
'Our clothing, handbag and shoe ranges have proven
to be hugely popular,' said the Greek-born designer. 'Our clothes
have the same sensuality and sex appeal as our swimsuits and are
also designed with the female form in mindthey are body-hugging
but also comfortable and sensual to wear.
diversified from the core beachwear range to fulfil our customers
desire to be able to wear Panos Emporio away from the beach,
and in the evenings.