Previewed in Lucire in May, Bendon and Elle Macpherson Intimates have now released a sure-hit item: lingerie in that classical material, Chantilly lace

 SHEER LACE background gently engraved with filigree-like tracings, the finest of bindings and the tiniest of gold jewellery touches—the description that Bendon uses to describe the most luxurious and feminine line of the Elle Macpherson Intimates range to date. It's helped, too, by the presence of "The Body" herself in modelling the line.
   The new Straight Laced line, available in Cocktail, Riveria (right) and Daiquiri (below), comprises a balconet-style contour bra, a V-plunge underwire bra, sensual tanga briefs, a G-string and the feature item, a culotte.
   Worn low on the hip, the culotte is a sexy, sheer item with intricate detailing—it’s a lot finer than photographs of the material suggest.
   The bra is available in A-, B- and C-cup fittings, and the V-plunge bra is offered from B to DD.
   Chantilly lace originated in Chantilly, France, in the seventeenth century. Production was revived after the French Revolution by Napoléon, who decreed that Chantilly was one of only two laces to be worn at court.
   Elle Macpherson Intimates incorporates lace filigrees in a modern fabric in 90 per cent Tactel nylon and 10 per cent Elastene.
   The summer 2001 lines from Elle Macpherson Intimates are based around the concepts of love and romance.
   New Zealand prices range from NZ$29·95 to NZ$49·95.
   This fourth quarter is proving to be successful for Elle Macpherson Intimates, with its entry into the UK market.
   Selling at Fig Leaves, which has an ecommerce site, downloadable graphics and Elle Macpherson screensavers, the label has finally gone further than its Australasian roots, as predicted in Lucire last December.
   The UK market-place entry has received press around the world, including Brazil (at celebrity site Morango), while supermodel-turned-businesswoman and mother Macpherson was interviewed in early September in The Daily Telegraph.

Lucire: 'Elle stands for love' (May 4, 2001)
Lucire: 'Elle Macpherson, the brand' (December 18, 2000)
Figleaves.com
Bendon

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