HENNES & MAURITZS YEAR. It's opened new stores in the
United States and has, as we went to press, reported improvements
in earnings, prompting a share price rise. It's overtaken Gap as
the largest clothing retailer in market-capitalization terms. And
its annual Christmas lingerie campaign is another good reason to
After complaints about last
years Claudia Schiffer campaignit was H&M's
highest-profile campaign with requests for unused posters going
beyond the Swedish company's expectationsit was promised that
2001 would be more subdued.
With Bridget Fonda modelling the line (the first
time an actress has done so for Christmas since Kylie Minogue in
1998and the Australian is more singer than actress) and Mario
Testino holding the lens, the campaign remains sexy but more personal
than the Helmut Newton-inspired shoot
last year by Max Vadukul.