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We seem to have reached a post-post-Diana era with the Spears phenomenon, one that was manufactured but now shows signs of becoming overwhelming.

 

Above and below: A year apart, images for footwear manufacturer Skechers show Britney Spears’ evolution between 2001 and 2002.

 

 

 

Above:The Britney Spears video game from THQ for Playstation 2, Britney’s Dance Beat, retailing for under $40.

 

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   There is even an ‘anti-anti-Britney’ web site. Founded in 1998, the American site has this principle: ‘Britney deserves respect, and her fans deserve respect. Just because a person doesn't like Britney's music, it doesn't mean they need to cut her down or make up rumors.’ It does add that those who dislike Spears are welcome to hold their opinions, too.
   It only takes a trip to 1997 to find that the same tabloid press—indeed, the same journalists, according to one observer then based in the UK—who were criticizing Diana for dating Dodi were the same ones paying marshmallow-lined, Union-Jack-wrapped tributes to her after August 31.
   How much can be relied upon in the anti-Britney movement? Like all famous people, she has been the subject of journalists’ turf wars, so it is no surprise that contradictory stories about her have emerged.
   Perhaps thanks to this discord, she has stood tall nonetheless and will now potentially last longer than the notable singing phenomenon that preceded her, the former Geraldine Halliwell Quintet, the Spice Girls.
   Despite some antagonists, her star doesn’t seem to have fallen even if “fans” booed her at the London première of Crossroads for lateness and not signing autographs due to a security risk. Given Lucire’s experience of London, we haven’t been totally surprised. It was equally no surprise when she pulled out the stops in safer countries such as Australia and Japan.
   The London situation suggests that there has, in the year Britney Spears became Britney Spears, the public persona, been an overdoing of the curiosity around the 20-year-old singer.
   Having lived a good part of her life in the public spotlight so far, she has an understanding of spin, image and examples that have proved destructive—such as Elvis’s same-again series of movies during the 1960s.
   But there should be limits to how much Britneyed we get, and admittedly, there’s a lot to her that remains private. Does she really do the dishes at her mother’s home? What is the situation with her and her beau, Justin Timberlake? We seem to have reached a post-post-Diana era with the Spears phenomenon, one that was manufactured but now shows signs of becoming overwhelming.
   ‘We all know a bit about Britney but obviously we don't really know what she's all about. She must have her public and private personas and it's right that she does. No-one should have to give 100 per cent of themselves to the public, whether famous or not,’ says Knol.
   If we knew it all, would the Britney star dim? Probably not. It will fuel the mystique and the public persona of Britney Spears, but experience has shown the real one would still be present, unknown to most of the public.
   Spears has remained passionate about her music, knowing that it is this core value that will keep her career shining. Acting may yet work: her acting début was hardly hampered by her ability; if anything, it is her fame and the familiarity of the Britney Spears image which made her less credible. That judgement aside, Crossroads (there’s no Benny and Diane, if you haven’t figured that out) may well be a useful career path, even if the characters were stereotypical and the lead actress, predictably, gets the guy.

HE IRONY of the girl next door wearing skimpy outfits has worked before with Olivia Newton-John’s Physical and various Kylie Minogue outings—Spears’ professed virginity and southern roots mixed with the flaunting of flesh paint an “inaccessible” picture to male fans though it is a not-unexpected product of the late-1990s and early 2000s.
   Phrases such as “friendship with privileges” were not known a generation before, while the youth knowledge about sex is probably higher than it has ever been. With it comes the option of abstinence and a predictable surfacing of traditional values, regardless of whether they were actually followed themselves by an earlier generation. But it's a less innocent 21st century.
   Somehow, the world seems to be aware that those values never really steered us wrong—the American retreat to them in the wake of 9-11 seems to indicate their worth.
   As the polls showed in late 2000, there is a division in the American psyche between sticking with the spirit of a president with a reputation for his womanizing (were Americans voting Mr Gore, or the concept of Mr Clinton—just as we had to ask whether Americans voted Mr Bush Sr or the shadow of Reaganism) to a conservative Texan who has permitted more than his share of executions while governor. Britney Spears has the uncanny ability to embody both ends, consciously or not.
   She has the playfulness of the 1990s with the values of the 2000s: it’s a formula that could work in these times. As to these times changing, Spears may wish to evolve with them just by being who she is.
   Meanwhile, those who complain about Spears being too sexy run up, at least at this magazine, against the sort of criticism Lucire features’ editor Phillip D. Johnson levelled at those who protested the A&F Quarterly.
   Naked flesh has always sparked reaction and Johnson wrote, ‘I am not for corrupting the impressionable minds of emerging teenage psyches. I strongly believe that if you do your best as a parent to pass on the values you deem important, then nothing will override that. Kids, contrary to popular opinion, retain the lessons learned early in life. Picking up the A&F Quarterly won’t corrupt their minds any more that seeing an ad from the Gap.’
   Nor will seeing Britney Spears. And we may see plenty more of her yet, with her future albums, movies and business deals. But we do hope for a still more sophisticated Britney, who strikes the balance between her public and private lives, as she evolves her dress sense for observers like us. •

Official Britney Spears site | First Person Video | Sweet16.com | THQ | Skechers
Lucire: ‘Is there an Abercrombie & Fitch cult? (And if there is, can I join?)’ (August 31, 2001)





 

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