came to global attention when the country took the Miss World prize in 1989 and it continues to remain in the news. The latest venture in this country, where 70 per cent of the land is communal and gas costs more than we've heard anywhere, is an attempt to abandon traditional
fuels for hydrogen. These are innovative people. And ELM is yet
another example of Icelandic flair which captures our imagination
from a country which almost does get those six-month nights.
Formed by friends Erna Steina, Lisbet and Matthildur
(folks dont use surnames here), ELM emphasizes the fabrics
source: natural, high-quality fibres. This is combined with design
inspiration that comes from the dramatic landscapes of Iceland,
an ever-growing national source for fashion (La Perlas Steinunn
Sigurd is also from there).
Pima cotton is the primary material this season,
applied by pushing knitwear technology to the limits. Do not be
fooled: this isn't regular cotton. Instead, it has a
creamy texture and it's stronger and smoother. Pima holds its shape
well, is graceful and lightmaking it ideal for those who demand
Light, sheer royal alpaca woolthe best alpaca
availableis also used in ELMs designs, with a fineness
of 1630 microns in width and 812 cm in length.
Femininity and understatement are two of the qualities
of fashion in the early 2000s, a fact which ELM knows too well and