It’s the same strategy, Patin argues, for Peter Jackson and his Lord of the Rings trilogy—prior to the first film’s success he was certain there were people who knew of Viggo Mortensen and Liv Tyler, but couldn’t place them.
   Not so at H&M

The latest collection of swimsuits and bikinis follow a trend that has emerged in northern Europe recently, featuring stripes, flowers and batik

this summer—German supermodel Heidi Klüm is known globally, being a model who has extended her reach beyond fashion and fragrances and television work. With an 11-year modelling career, the 30-year-old remains one of the most sought-after faces on the planet including the must-have amongst men, the Sports Illustrated Swimsuit Issue.
   With that reputation, she was a natural choice for H&M. The latest collection of swimsuits and bikinis follow a trend that has emerged in northern Europe recently, featuring stripes, flowers and batik.
   It’s in H&M’s design ideas this season that mark out the company slightly more. The fabrics are claimed to be quick-drying, while the colours are ‘bleached’, providing a duller look to contrast some of the brighter shades that were more in vogue two to three years ago.

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