NOWN FOR DESIGNS that are decidedly
youthful, feminine, witty, urban and modern, the design house, Tocca,
has consistently combined the best of romantically pretty dressing
with an air of exoticism, resulting in collections that are filled
with beautifully timeless classic designs women all over have embracedand
collected for many years.
Head designer Ellis Krueger and the design team
at Tocca firmly believes that women tend to seek out and hold on
to what they see as the ultimate coat, the coolest handbag, the
best shoe, the best smelling body cream; and over time, Tocca has
become the one-stop destination for many women who actively seeks
out such items. It is no wonder then, that the fall 2004 collection
was so widely praised and well-received by store buyers and fashion
critics alike. In the surest terms possible, Mr Krueger fully embraces
the trend towards "pretty pretty" dressing without falling
victims to its excesses.
Inspired by the psychedelic movement of the late
1960s and 1970s, Mr Krueger brought back the essence of that time
again without wallowing in its excesses or by interpreting the era
too literally in his designs. He used the vibrantly bold colour
palette of "pyschedelica"rich russets, sunshine
yellow, blossom pinks, the striking paisleys and various shades
of brownto accent the signature Tocca touches we have grown
to expect from the line (floral motifs that are either hand-appliquéd,
printed, beaded, or in simple stitching) on fabrics that are plush
and luxurious to the touch. He also introduced several new versions
of the signature Tocca coat that complemented the plethora of flirty
skirts, tops, jackets and knitwear pieces that completed the collection.
Dresses are sometimes cut on the biases, giving them that romantic
gypsy flair. The coats in the collection has the softness and ease
of wear one would expect from a favourite sweater; and the knitwear
piecesparticularly the shrunken sweaters and sleeveless topsare
truly versatile designs that goes well with everything in the collection
and anything you may already own at home.
The holiday 2004 collection, shown in mid-June,
is titled Celebration. The company is entering its 10th year in
business, and as such, this collection brings together all the elements
that have made the line such an enormous success. More than just
a regurgitation of what came before (and is presently stored in
the company's archives), this collection has all the feminine whimsy
and sensual luxury the line is known for, and a lot more. The familiar
embroidery have been re-interpreted in new ways (such as a three-dimensional
wool gauze flower that is decorated with beads), and the colour
palette has been expanded to include the unusual mix of Parma violet,
emerald, jet and diamond tones.
The resort 2004 collection ably mixes the best
of spring and winter with a colour palette that encompasses "kiss"
red, and a select smattering of black-and-white pieces, as well
as pieces that evokes special getaway vacation spots such as Mexico
(hand-embroidered sequin detailing), Provençal (border prints
on canvas) and Scandinavia in the 70s (large scale floral
motifs on cotton voile).
The spring 2005 preview, Tocca Bambini, is, at
its essence, a collection that celebrates pretty little maids
all in a row. Beautiful embroideries and lace are used in
unexpected places and as unexpected trim detailing. The sweetness
of Peter Pan collars are tempered by the innate grown-up sensuality
of the designs. The colour palette here, again, is pure Tocca: bright,
vibrant violet, apple green, lollypop pink, seductive browns, lazuli
blue and light creams. The signature "daisy" motif here
is made from embroidered lace that is then added to trench coats,
skirts and jeans made from luxuriously soft cotton.
Coming soon: Toccas beauty lights up
Phillip D. Johnson is features editor
ﬁrmly believes that women tend to seek out and hold on to what
they see as the ultimate coat, the coolest handbag, the best shoe,
the best smelling body cream
TOP ROW AND CENTRE
ROW, LEFT: Tocca holiday 2004 celebrates the companys
10 years in business. REMAINING PHOTOGRAPHS:
Tocca fall 2004.