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FashionLucire spring-summer 2004

Phillip D. Johnson introduces spring 2004’s most feminine collections from Lilly Pulitzer, Nanette Lepore, Rebecca Taylor, Cynthia Steffe and Tocca, all of whom illustrated that media were hard pressed to find the down sides to Fashion Week

PHOTOGRAPHED BY RICHARD SPIEGEL, THE AUTHOR AND COURTESY LABELS

 

THIS PAGE: Lilly Pulitzer spring 2004.

It was one of those fashion weeks when one was hard pressed to actually find a truly bad collection. Everyone seemed to have found a way to include one or two unexpected gems

Initial capRACIE ROZHON, the fashion business writer for The New York Times, said it best in her New York spring 2004 wrap-up report (‘For Spring Lines, Colours and Retailers Return’, September 20, 2003): ‘As the last swan-necked model walked her spiky walk down a runway in New York yesterday, ending another Fashion Week, retailers from around the country rejoiced that designers—at last—had given American merchants what they had been pleading for: high fashion gaiety and department-store quality … The season’s clothes are feminine, pretty and anything but solid black, a dominant colour of many earlier seasons. The designers have kissed the micro-mini goodbye … The consensus among merchants was that designers, after years of department store declines had discovered the American woman.’
   All that and so much more was true about the spring 2004 shows in New York City; but what’s equally true is that a lot of these designers seem to have rediscovered what a select few have always known: give the buying public, beautiful, wearable clothing every time and you will have them for life. No contest.
   It was one of those fashion weeks when one was hard pressed to actually find a truly bad collection. Honestly. Everyone seemed to have found a way to include one or two unexpected gems in their presentations. The following designers and design teams have always kept the needs of the customer in the forefront of their thoughts and rightly so lead the pack with their offerings for spring 2004.

Lilly Pulitzer
IN THE MID-1950S, New York socialite Lilly Pulitzer left the city and moved to Palm Beach, Fla. where her then-husband, Peter Pulitzer, had a home and several citrus groves. To keep herself busy, she opened a juice stand off Worth Avenue, which was an immediate success. However, what was even a bigger success was the attention she was getting for the dresses she wore while selling frosty beverages. Realizing that she needed something that would disguise the mess made by squeezing the fruit, Lilly had asked her dressmaker to design a dress that would camouflage the stains form the lemons, limes and oranges. The result was a comfortable sleeveless shift made of bright, colourful printed cotton—pink, green, yellow and orange—with custom dressmaker details like lining and lace seam bindings. It was perfect for the job and became the first bestseller in the Lilly Pulitzer clothing line.

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