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Lucire Fashion 2003

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LUCIRE HAS traditionally not bothered about issues of race or weight, but when writing about an icon like Iman, it is hard to avoid discussing ideas of colour.
   Not that Lucire shies away from tough topics. It is simply that, with a multinational, multiracial team, the issues play little on the magazine’s daily life, while we prefer to live by example. But the topics are intertwined with Iman, who represents not just African ethnicity but contributes to ideas of global beauty. It would doubly be a disservice to write about Iman out of context.
   With her looks, she became one of the world’s most visible signs—ever since appearing in Vogue in the 1970s—that western mass media were abandoning their patriarchal, racist approaches. Society was changing and the media began recognizing this.

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