  
MAIN PHOTOGRAPH AND
TOP: The Fashion Theatre. ABOVE:
Taking the authors breaths away at the exhibits: Ringspuns
boutique, dressed as a traditional, old-school English pub.
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HE
CLOTHES SHOW LIVE was back at Birmingham NEC
last month for a five-day spectacular, with a celebrity-filled fashion
and shopping experience.
Amidst A-list celebrities, shopaholics and teenage
girls pouting and posing in anticipation of being scouted by either
Boss or Select Model Management, we checked out the bargains and
bonuses of the Clothes Show Live 2003.
With four zones of make-up and fashion heaven
all under one roof, shoppers were spoiled for choice as they clambered
to claim beauty bargains and fashion must-haves. Shoppers searched
through the hundreds of fashion brands and beauty labels while accompanied
The hip vibes of Lisa Mafia and
Jamieson on the Galaxy stage had visitors to the event dancing,
swinging and shopping until they were dropping |
by live performances from some of the UK’s
best music acts. The hip vibes of Lisa Mafia and Jamieson who performed
on the Galaxy stage had visitors to the event dancing, swinging
and shopping until they were dropping.
The number and variety of beauty and fashion stands
were truly amazing. Visitors were able to revamp their image with
a stylish haircut from Tigi or Toni & Guy, have a makeover from
the Cosmo girls and be the first to get their hands on a
pair of Lady Levi’s, from a brand-new range all inspired by Levi’s
1970s archive collection.
The zones comprised a style for everyone: whether
funky, casual or alternative, there were stalls for all. The Red
Zone alerted shoppers to a Portabello Road-style market-place where
trendy belts, jewellery and hip tartan schoolgirl kilts could be
found. Criminal clothing was utterly villainous, selling the much
sought-after special edition T-shirts as worn by DJ
Anne Savage at a large discount.
Over in the Purple Zone was action wear for the
eccentric, sexy, cool urban style gurus, where Toby Pimlico, Anonymous
(who dressed the actors of Bridget Jones’ Diary), Punky Fish
and Bench could be found.
Moving to the Blue Zone, jewellery and accessorise
were abundant. The popular line of jewellery as marketed by Mikey
held some fantastic offers to draw in customers and Kimko was present
to show off its Bollywood bags. On a more innovative line, the Umbrella
Trading Co. Ltd. was there to launch its supposedly revolutionary
No-Drip brand of umbrellas.
The Pink Zone was definitely for ladies’ pampering.
When tired of shopping (if that’s possible) makeovers, manicures
and Mediterranean fake tans such as Fake Bake were on hand from
beauty specialists, revitalizing hardworking shoppers. In line with
the new media revolution, L'Oréal's national colour studio
tour offered free virtual-reality hair makeovers.
CONTINUED
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